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1、ECOMMERCEMARKETINGTRENDSREPORTCurrent Insights on the State of Digital Today23468101415161717182020212223252627Executive Summary&Results MethodologyAttributionCookieless&Consumer PrivacyiOS 14.5 ImpactsPersonalizationEmerging Social MediaTikTokLinkedInPinterestRedditVideoSocial MediaConnected TV&Lin

2、ear TVYouTubeProgrammaticDirect to ConsumerShipping&FulfillmentTying It All TogetherAdditional ResourcesTable of Contents3The COVID-19 pandemic introduced a swath of digital marketing trends that werent previously expected.On top of that,growing privacy concerns and mandatory regulations are forcing

3、 marketers to pivot in entirely new ways.With other new marketing trends swirling around as they always do in the ecommerce world,2022 will be a testing ground for many brands.To help you navigate the uncertainty,we surveyed more than 170 marketers at brands and retailers across a wide range of indu

4、stries and business types for an inside look at the biggest marketing trends for 2022.This report examines the top five trends on the minds of digital marketing professionals.Youll explore cross-examined insights and expert tips for making the most of these major trends this year,including data visu

5、alizations,expert analysis,and quotes from industry thought leaders.Youll uncover:A close-up look at the data with insightful graphs,charts,and other data visualizations Analysis of how the top trends vary between industries,job roles,and annual revenue to get the best insights specific to your bran

6、d and goals Digital predictions for what brands and retailers in the ecommerce age can expect in 2022 and beyond Use these insights to carry your brand on the path to long-term profitable growth.Executive Summary4AttributionAttribution is the top trend that our survey respondents indicated interest

7、in for 2022.With the rise of consumer privacy concerns,mandatory laws and regulations,and cookieless data,the ability to clearly understand the multitude of touchpoints that your customers pass on their path to purchase is paramount to your brands continued growth.49.4%of our respondents name attrib

8、ution as a top-of-mind trend this year.Its the most important trend for managers and decision-makers at 60.5%and 49.4%respectively,but its a little lower for doers at 44.4%.Decision-makers always want to know that their companys marketing budget goes to good use,and managers want to ensure that they

9、 can prove that it is.Attribution is also consistently a top trend across verticals,ranking as either the#1 or#2 trend for every industry that we analyzed.But when it comes to annual revenue,we noticed some interesting differences in the importance of attribution.The more annual revenue a company ha

10、s,the less important attribution becomes as a trend.5What could be the reason for this?With initiatives like cookieless and consumer privacy on the rise,businesses large and small are being forced to move away from traditional attribution models.Bigger brands are able to adjust by leveraging more of

11、 their valuable internal data-but small brands often lack the luxury of a large database.On top of that,tracking and attribution quickly become complicated for large brands that advertise across numerous channels and platforms,which can lead attribution to become neglected and fall lower on the prio

12、rity list.Data-driven,multi-touch attribution isnt easy to accomplish.For smaller companies with less revenue,ensuring that every dollar goes to good use is more critical.Consumers shop across more channels and devices than ever.Understanding the path to purchase,where to engage with your target aud

13、ience,and how to accurately give credit to your ad campaigns is a challenge.Advertisers will have more difficulty gaining insight into the customer journey in 2022.Many brands will have to update their KPIs to the metrics that are trackable and actionable.ROI TipDavid AustinVP of Technology“Gaining

14、visibility into the effectiveness of your digital advertising is becoming more difficult due to growing privacy concerns and legislation.In 2022,brands need to augment their available consumer data with intelligent modeling to fill in the gaps,get a comprehensive picture of the impact of advertising

15、,and calculate key KPIs like ROAS.On top of that,with an abundance of near real-time performance data and more complex ad campaigns than ever,manual optimization is no longer possible.AI,machine learning,and automation are critical in any successful digital marketing activity.Companies without a via

16、ble technology strategy to address these challenges will lag behind.”6A major part of attribution is tracking through third-party cookies-an ability that will disappear next year.In late 2023,Google will deprecate third-party cookies on Chrome,effectively removing your ability to target and track cu

17、stomers using cookies.In other words,the attribution models that your marketing team has spent so long perfecting will likely require a complete strategic overhaul.Once cookies go away,over 95%of users will browse the internet anonymously without their own identifier for advertisers1.Google is devel

18、oping a digital attribution solution that stores click events for a campaign in a users browser if theyre on a specific advertisers domain.If the user converts,the browser notifies a measurement service that an attribution event has occurred.Without cross-domain identifiers,more robust view-through

19、and multi-touch attribution will remain difficult to track.Limitations will be in place to ensure user privacy,including restrictions on how many campaign IDs and conversion events advertisers can track concurrently as well as a lack of ability to track transactions back to specific timestamps.Cooki

20、eless&Consumer Privacy1 https:/ data is top-of-mind for 35.6%of digital marketers in 2022,including 50%of brands that make more than$1 billion in revenue.742.2%of consumers tend to disagree about sharing their cookies when a website asks them.Consumers feelings about internet cookies vary by age gro

21、up.Consumers aged 45-54 are the most wary about cookies,with 46.6%typically declining cookie consent.25-34 year-olds are the least likely to deny cookies(32.5%)and the most likely to accept them(39.6%)2.Consumer privacy is a key trend for 18.4%of our total respondents,but this trend is more importan

22、t to doers than managers or decision-makers.A significant 48.2%of doers listed it as a top trend,making consumer privacy the third most important trend to doers in 2022.Thats compared to 16.3%of managers and just 13.5%of decision-makers.For many business executives,these privacy rules can appear as

23、revenue roadblocks.But addressing consumer privacy concerns and government regulations is no longer just an option for companies-its mandatory.2 https:/ https:/ of privacy and data is the top factor that plays into whether a social media user engages with sponsored ad content,with 52%saying its extr

24、emely impactful in their decision to click3.8Apple released iOS 14.5 in April 2021,transforming how brands advertise through social media.With the update,iPhone users are required to opt in to sharing their unique Identifier for Advertisers(IDFA)with apps.Similar to a third-party cookie,a users IDFA

25、 is attached to their mobile device and gives advertisers valuable data for tracking the customer journey,providing relevant ads,measuring campaign performance,and more.Apps are required to display an App Tracking Transparency(ATT)prompt that asks the user to give the app permission to use their IDF

26、A.iOS 14.5 ImpactsROI DefinitionIdentifier for Advertisers(IDFA):A random identifier assigned to each iOS user that allows advertisers to deliver personalized ads in addition to providing tracking and attribution capabilities.9Prior to iOS 14.5,approximately 70%of iPhone users shared their IDFA with

27、 apps4.Initial predictions put ATT prompt adoption at just 10%.Marketers were gravely concerned when the update started to roll out,with just 5%of iPhone users in the US and 13%globally opting into sharing their data as of May 20215.But as of December 2021,37%of iPhone users have opted into the ATT

28、prompt6.Still,iOS 14.5 introduced major obstacles for brands advertising on social media,with around half as many consumers now sharing their IDFA than before the update.Many brands have shifted their budget elsewhere-or,at the very least,arent contributing any additional budget to social media ads.

29、In February 2021,around two months before the update occurred,Apple had 43.84%of the marketing budget share compared to Android at 56.16%7.In June 2021,two months after the update started to roll out,iOS ad spend was less than half it was in February,with Apples share at 29.71%and Android at 70.29%.

30、4 https:/ https:/ https:/ https:/ is a key trend this year among digital marketing professionals,coming in at a close second behind attribution.Its the top trend on the minds of marketing doers this year,with 55.6%naming it as a top trend on their mind going into 2022.Personalization is a key way to

31、 convert customers by:Tailoring messaging and promotions directly to their needs Providing relevant product or service recommendations Increasing their likelihood to recommend,buy from,or become repeat customers of your brandAfter implementing personalization,54%of brands see increased engagement,48

32、%see increased conversions,and 41%see more clicks and opens per email8.On top of that,64%see an improved customer experience,43%see increased lead generation and customer acquisition,and 42%see improved brand perception9.8 https:/ https:/ marketing professionals see ecommerce revenue growth from imp

33、lementing personalization.11The importance of personalization varies across verticals.For the food&beverage and materials&supplies industries,its the biggest trend for 2022.In fact,64.3%of food&beverage brands say personalization is top-of-mind for them this year.For other industries,personalization

34、 is less important.Just 34.5%of apparel&accessories brands named personalization as a top trend for 2022-theyre prioritizing social commerce more this year.Personalization may vary in importance depending on industry,but its an expectation for 71%of consumers10.And its not just your customers who be

35、nefit from personalization-companies that excel at personalization also generate 40%more revenue than other companies.Over a quarter of Millennials say they want brands to offer personalized products,though the same amount say they want transparency around data collection.With new technology like AI

36、 and machine learning critical for modern digital marketing,personalization technology strategies are transforming.In 2020,46%of marketers used machine learning and algorithms for personalization,up from 26%in 201811.10 https:/ 11 https:/ consumers feel frustrated when a company doesnt deliver a per

37、sonalized interaction.12Perhaps the widest discrepancies in the importance of personalization come from a companys annual revenue.Just 41.4%of brands with up to$10 million in annual revenue named personalization as a top-of-mind trend for them in 2022-compared to 81.8%of brands that make$1 billion o

38、r more.Personalization is a key way to convert customers.It helps customers feel like they actually matter to your business instead of being just one drop in a bucket of millions of customers.That comes naturally to small brands with small databases.But for large brands that generate billions of dol

39、lars in annual revenue,personalization has to be intentional.Big brands also have a huge opportunity to personalize because they likely have a large database of customers that can be segmented in various beneficial ways.Adding in layers of personalization to your outreach and content strategy can am

40、plify your profitability and help you turn more browsers into buyers.An effective one-to-one approach to personalization will be a key differentiator for the most innovative and successful brands in 2022.12 https:/ US marketers devote 50%or more of their budget to personalization12.13Personalization

41、 is also a key component of marketing for digitally native brands like D2C(direct to consumer)companies,which usually have a swath of first-party data that can be used to create targeted messaging.This opportunity is especially attractive to brands preparing for cookie deprecation.In fact,personaliz

42、ation drives around 25%of a digitally native companys total revenue.For CPG(consumer packaged goods)and brick&mortar,its closer to 10%.As the most popular digital channel for personalized communication,email is a key place where brands can implement personalization14.67%of marketers use email market

43、ing solutions and 38%use triggered email tools to execute personalization15.Email is also a top initiative for 46.6%of marketers this year,with 80.5%saying that they themselves use email and enewsletters to keep up-to-date with industry trends and news.The top three personalization factors that mark

44、eters use in emails are name or company name,whether the recipient is a prospect or customer,and the users past email interactions16.93%of consumers say they receive marketing communications that arent relevant to them and 90%are annoyed by the irrelevant messages17.With 44%of shoppers willing to sw

45、itch to brands with better personalized marketing communications,personalization will be a key way to target and convert your ideal customers in 2022.67%of US social media users say ad relevance is a moderately to extremely important factor to them in deciding whether to engage with sponsored conten

46、t,with 70%saying a platform showing them annoying ads is also moderately to extremely important.In 2022,creating personalized that target specific audiences with tailored language that is highly likely to resonate with them will be critical.13 https:/ https:/ https:/ https:/ https:/ emails have an a

47、verage ROI of 122%13.14Emerging Social Media PlatformsEmerging social media platforms rank third overall in the top digital marketing trends for 2022,and are a top trend for 41.6%of marketing decision-makers.Theyre top-of-mind for small and large brands alike,with 42.9%of brands with$10 million or l

48、ess in annual revenue and 45.5%of brands with$1 billion or more naming emerging social media platforms as a trend for 2022.With major platforms like Facebook and Twitter experiencing slowdowns in growth,emerging social media channels are on the rise.Instagram saw just 3.7%growth in 2021 after growin

49、g 6.2%in 2020 and Facebook went from 3.3%growth to just 0.8%18.The social media sites that saw the most user growth in 2021 were TikTok,Reddit,and LinkedIn.As Facebook faces serious declines not only related to the iOS update but also general user wariness-its total user base declined for the first

50、time ever in Q4 202119 and Metas stocks dropped by 25%in the first week of February 202220-brands will increasingly look toward emerging social media platforms to build their brand presence and reach new customers.Telegram,a messaging app that uses end-to-end encryption to protect user privacy and s

51、ecurity,is one emerging social platform thats introducing ecommerce into its strategy.The app introduced a new advertising tool in November 2021 that enables brands to display sponsored messages in public channels related to the topic of the channel21.These topics can range from broad to niche,givin

52、g brands the opportunity to reach highly engaged and highly targeted audiences right where they are.Quick stats:Gen Z is the top age demographic on TikTok,Pinterest,and Reddit.Discord usage has grown 19%between 2020 and 2022.46%of Twitter users in the US and UK who use Twitter Communities and Topics

53、 want their favorite brands to be more engaged there 51%of internet users say theyre interested in participating in the Metaverse18 https:/ https:/ https:/ https:/promote.telegram.org/15TikTok was the most downloaded app in 2021 by a long shot with 94 million downloads,followed by Instagram at 64 mi

54、llion and Snapchat at 56 million22.The average TikTok user spends 38 minutes per day on the platform23.Facebook comes in at 31 minutes,Snapchat at 30 minutes,and Instagram at 29 minutes.TikTok is now the third largest social network in the US,second only to Facebook and Instagram24.That means TikTok

55、 has more users than Snapchat,Twitter,and Pinterest!TikToks user penetration reached 64.7%in 2021,up from 51.7%in 202025.A key part of TikTok is the opportunity for organic brand growth.67%of TikTok users say they have been inspired by the community to shop even when they werent looking to do so,and

56、 52%say they intentionally search for products or shop on TikTok26.A Nielsen study found that users find TikTok to be authentic,genuine,and unfiltered27.With 92%of consumers trusting organic,user-generated content(UGC)more than traditional advertising28,TikTok is becoming a key place for consumers t

57、o find reviews they can trust and discover brands for which they can become long-term advocates.With awareness of fake reviews on sites like Amazon growing,shoppers now crave authentic reviews more than ever.45.7%of US marketers from companies with more than 100 employees will use TikTok for influen

58、cer marketing this year,with that number expected to grow to 54.9%by 2025.Influencer marketing was a top initiative for 35.1%of the marketers we surveyed,including 50%of food&beverage brands.42%of TikTok users say they pay more attention to advertising that incorporates augmented reality.VR/AR will

59、have 165.6 million monthly users in 2022 compared to just 115.9 million in 2019,an increase of nearly 50 million consumers29.AR and VR are top trends for just 6.9%of our respondents,but out of those who say augmented or virtual reality are top-of-mind for their brand in 2022,58.3%also say social med

60、ia is a major initiative.22 https:/ https:/ https:/ https:/ https:/ https:/ https:/ https:/ users go to TikTok for product reviews.16LinkedInLinkedIn is the sixth largest social network in the US and is expected to reach 66.8 million users in 2022.Since 2016,LinkedIn has ranked first among social me

61、dia platforms for digital trust30.In an age when trust in social media has been steadily declining,LinkedIn provides an invaluable opportunity for brands to effectively reach and engage customers.In fact,54%of consumers say social media websites and apps spread a great deal of misinformation31.Busin

62、esses have the opportunity to use emerging social media platforms to reach broad audiences that are more likely to trust brands there than on more established social networks.LinkedIn is a particularly viable opportunity for B2B companies,making up one third of all US B2B digital display ad revenue3

63、2.In 2022,US B2B LinkedIn display ad spend is expected to reach nearly$2 billion,up from$1.64 billion in 2021 and just$650 million in 2018.30 https:/ https:/ https:/ has also seen gains over the past several years.After ranking third among social platforms in 2020 with 7.8%user growth,Pinterest grew

64、 3.1%in 2021-more than Snapchat but less than Instagram.Pinterests biggest gains since the onset of the pandemic have been in the form of revenue.After generating$1.4 billion in revenue in 2019,Pinterests revenue increased 14.4%to$1.7 billion in 2020 before surging 52.3%to$2.6 billion in 202133.Redd

65、it was the second fastest growing social network in 2021,with user count increasing by 14.4%after rising 25.9%in 202034.As Reddit makes moves to be more appealing to advertisers and take advantage of the revenue opportunity from more shoppers being online,the platforms ad revenue has also been stead

66、ily increasing35.In February 2022,Reddit updated its app to include an algorithm-driven Discover tab that looks similar to Instagrams Explore tab or Pinterests home feed.The update is part of“ushering a new era of discovery on Reddit,with images and video top of mind.”The social channel is also maki

67、ng efforts to ensure brand safety for advertisers,improve audience ad targeting,and more to become a more viable platform for advertising.33 https:/ https:/ https:/ 2019,Reddits annual ad revenue was$94 million.In 2022,its expected to reach$423.8 million-and in 2023,its projected to hit$522.4 millio

68、n.18VideoVideo will also be a huge initiative for marketers in 2022,with 42.7%of decision-makers naming it as a top trend for this year.Its the fourth most popular trend among all of our respondents and is especially critical for the home goods industry,where 52.9%of brands say video is a top-of-min

69、d trend this year.In 2022,US digital video ad spend is expected to reach$67.16 billion,a nearly$12 billion increase over 202136.Thats more than double what it was in 2019,when US marketers spent$31.86 billion on video ads.Digital video delivered 18.7%of all online ad revenue in 202037.TV and digital

70、 video are nearly tied as the most effective video ad channel,with 47%of marketing professionals naming TV(including linear and CTV)and 46%naming digital video(including online or mobile ads)as the most valuable for achieving advertising goals38.In 2023,digital video advertising spending will reach$

71、78.45 billion.36 https:/ https:/ https:/ is king when it comes to video advertising.In fact,mobile video ad spend has been greater than desktop since 201839.In 2022,mobile will make up nearly 75%of all video advertising at$34.4 billion.US mobile video advertising will reach$53.9 billion by 2025.Musi

72、c streaming platforms are usually thought of as audio-only,but Spotify is disrupting that with the introduction of video podcasts in October 2021.The new content type will offer automated ads through programmatic video advertising with Anchor.With 12.6%of marketing professionals naming audio and str

73、eaming services as a top trend for 2022 compared to 40.8%for video,brands focusing on audio this year may want to start thinking about a video strategy if they havent already.Quick stats:Gen Z is just as likely to watch videos that are 20+minutes than videos that are under 4 minutes.22.3%use social

74、media to watch livestreams 20%increase in number of Instagram users engaging with Reels since 2020 1 in 4 consumers watch a video made by a brand each month 13%of internet users typically discover new brands or products from vlogs 40%of online shoppers say they watch a livestream at least once a wee

75、k39 https:/ VideoConnected TV&Linear TVVideo and social media go hand-in-hand.Between Instagram Stories,TikTok,Snapchat,and YouTube,video is central to many social media strategies.Of the brands that say video is top-of-mind for them this year,66.2%also name social media,47.9%name social commerce,an

76、d 43.7%name influencer marketing.US social network video advertising spend grows every year.In 2021,it reached$20.28 billion to make up one-third of all social network ad revenue.In 2022,video ad spend on social networks will grow 20.1%to$24.4 billion.Thats more than double what it was in 2019,when

77、US advertisers spent just$11.14 billion on social network advertising.Native video advertising-which refers to ads that are seamlessly integrated into a social media feed to appear more like regular content to users-will be key to many brands paid social strategies in 2022.Consumers are more likely

78、to resonate with content that is less formal and more personal,a shift accelerated by TikTok over the past two years.Native video ads that are more similar to UGC will likely be a major social media initiative this year.Connected TV(CTV)is one of the growing components of video advertising.CTV refer

79、s to television sets that stream video over the internet through devices like a smart TV,gaming console,or over-the-top(OTT)device like the Amazon Fire Stick or Roku.CTV ad spending in the US will reach$19.1 billion this year40.In 2019,CTV ad spend was just$6.4 billion and made up 2.7%of total media

80、 ad spend.By 2024,CTV ad spend will be more than double what it was in 2021,reaching$29.5 billion to make up 7.6%of all media ad spending.Linear(traditional)TV still outpaces connected TV by a long shot,with linear TV ad spend expected to come in at$67.88 billion41 this year.Linear TV ad spend is ex

81、pected to remain relatively stable over the next three years,averaging at$66.87 billion each year between 2022 and 2025.40 https:/ https:/ AdvertisingAnother key component of video advertising is YouTube,which grew in global ad revenue by 45.9%last year to reach$28.9 billion42.The number of monthly

82、YouTube users is increasing to approach the number of monthly TV viewers,coming in at 225.8 million users and 245.7 million users respectively.YouTube has more than 2.5x the number of monthly TikTok users,which comes in at 90.6 million.Whats unique about YouTube?The video platform,which has been aro

83、und since 2005,differs from emerging social media channels like TikTok and Instagram Stories in that it focuses on longer form videos.Consumers are also more familiar with it,with 82%of social network users saying they watch YouTube.In 2021,over 75%of all internet users visited YouTube monthly.That

84、familiarity can help consumers trust the ads they see from your brand on the platform-which can be powerful,considering YouTube is the third most popular social commerce channel and the fourth most popular platform for influencer marketing.Social commerce is top-of-mind for 36.2%of digital marketing

85、 professionals this year,with influencer marketing coming in at 35.1%.Over 40%of shoppers have purchased products they discovered on YouTube43.42 https:/ https:/ Video AdvertisingVideo will be a key component of brands programmatic strategies in 2022.13.5%of marketing decision-makers say programmati

86、c is one of their brands biggest initiatives for 2022.Programmatic advertising is an underutilized channel with potential benefits for every brand.Powered by robust customer intent data,programmatic puts ads in front of highly targeted audiences on the websites and apps they browse the most and empo

87、wers brands to stay top-of-mind with ideal customers throughout their path to purchase.2022 will mark the first year that video makes up over half of all programmatic ad spend44.US programmatic video ad spending is expected to grow 20.7%this year to reach$62.96 billion before growing 18.9%to reach$7

88、4.88 billion in 202345.Programmatic saw higher growth in previous years due to the pandemic and the ensuing growth of online advertising.In 2020,it grew 34.1%to$35.18 billion,and in 2021,it grew 48.3%to$52.17 billion.By 2023,programmatic video ad spend will surpass linear TV ad spend.More than one i

89、n every five ad dollars spent on programmatic in 2022 will go toward CTV.63.2%of marketers who name programmatic as a top initiative also say video is top-of-mind.44 https:/ https:/ to ConsumerDirect to consumer(D2C or DTC)is the fifth most popular trend that digital marketing professionals named fo

90、r 2022,with 39.1%of our respondents saying D2C is top-of-mind for their brand in 2022.D2C refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers.As an online-centric business type,D2C has experienced tremendous growth over the course of the pandemic

91、 as consumers have reduced their in-store shopping.43%of Americans are now familiar with D2C brands46.D2C grew 45.5%in 2020 to reach$111.54 billion in online sales47.In 2022,D2C ecommerce sales will be nearly double what they were pre-pandemic,growing 97.2%over 2019 to reach$151.2 billion.Next year,

92、sales will grow 15.7%year-over-year and approach$175 billion.Many D2C businesses that started as online-only have since adopted an omnichannel approach.Companies like footwear brand Allbirds and eyewear provider Warby Parker have added brick and mortar stores in addition to their formerly online-onl

93、y presence,while others like mattress company Casper have partnered with retailers like Target to reach customers wherever they are.46 https:/ https:/ profitability potential of the direct to consumer model varies from industry to industry.Out of all of the D2C brands that answered our survey,the mo

94、st popular industry was apparel&accessories,followed by electronics&technology and home goods.Other top D2C companies include Dollar Shave Club,Chewy,and HelloFresh.Digitally native brands will make up 25.3%of all D2C ecommerce sales in 2022,contributing$38.26 billion.In 2023,that number will reach$

95、44.65 billion.The proportion of digitally native vs.offline-native D2C sales has remained relatively stable since 2019,when digitally native brands made up 25.2%of all D2C sales.The direct to consumer approach also provides brands with an avenue to collect first-party data-an especially appealing op

96、tion as Google prepares to remove third-party cookies.With a huge swath of valid customer data to work with,D2C brands are able to create highly targeted and personalized marketing strategies that resonate greatly with individual customers,increasing the chances that a shopper will not only convert

97、but even become a loyal brand advocate.D2C is appealing not just to brands but also to consumers.44%of consumers believe that direct to consumer brands produce products with a higher quality and lower cost than traditional brands.1 in 4 D2C ecommerce sales come from a digitally native brand.CASE STU

98、DYD2C is a big part of the selling strategy for sports water bottle brand Hydro Flask.To continue the growth of their direct to consumer site and improve overall spend,Hydro Flask established a partnership with the experts at ROI Revolution that would help make HydroF the place where consumers find

99、Hydro Flask products.The results included 92%revenue growth at 220%higher ROAS!Read the case study at ROIR to learn more.2536.8%of marketing professionals name shipping and fulfillment as a top trend for 2022.Shipping&FulfillmentD2C has become especially appealing to brands in light of supply chain

100、strain that started at the onset of the pandemic and spiked in Q4 2021.Delayed orders,empty store shelves,and rising distribution costs arent such significant roadblocks for D2C companies that have greater control over their fulfillment strategy.The supply chain is a high priority for marketing prof

101、essionals in 2022.Its the third most important trend for marketing managers after attribution and personalization,with 44.2%of managers saying shipping and fulfillment are top-of-mind for them this year.Estimates range from late 2022 to well into 2023 before any semblance of normalcy will return.Wit

102、h demand still sky-high in key categories like electronics,automobiles,gaming,and even raw materials,there could be a long,bumpy road ahead.Instead of planning for when things are better,businesses should plan a strategy to make the most of the current reality.Supply chain issues have impacted prett

103、y much every industry around the globe-but some have been hit harder than others.Shipping&fulfillment are top-of-mind for just 20.7%of brands in the apparel&accessories industry,but for the home goods industry,its the second most important trend this year.This isnt likely to abate any time soon,so p

104、roactively planning your advertising and marketing around your inventory management will be crucial-especially if you have peak seasonality.26Tying It All TogetherTake a deep breath,digital marketing leader.The onslaught of uncertainty thats taken place since the onset of the pandemic has likely tak

105、en a toll on you and your business.Now,its time to walk into the ecommerce world with confidence that youre taking the right steps for your brand.For brands that sell through ecommerce,testing new strategies to stay aligned with the most top-of-mind trends will be crucial to profitable growth in 202

106、2 and beyond.Attribution and personalization will go hand-in-hand as key ways to track and target shoppers.With cookieless browsers on the horizon,these two categories are the two biggest trends for marketers this year.New advertising opportunities on social media platforms like TikTok and LinkedIn

107、have introduced unexpected revenue drivers for brands large and small.Trends like direct to consumer and shipping&fulfillment that were accelerated by the pandemic are still high concerns for 2022.In this report,you explored the top five trends on the minds of 170+digital marketing professionals to

108、uncover insights to make the most of these growing initiatives,with cross-examined analysis based on industry,job role,and company annual revenue.We hope this inside look at the data about this years biggest digital marketing trends,initiatives,and concerns helps you make 2022 the best year yet for

109、your brand.At ROI Revolution,our proven digital marketing experts with over 20 years of online advertising experience are ready to accelerate your brands growth in 2022 and beyond.Whether youre looking for attribution solutions,strategies for growth on emerging social platforms,or any other type of

110、expertise to drive more revenue for your business,were here to act as an extension of your team to surpass your goals.Get in touch with one of our experts today at ROIR to get an insightful analysis of how we can help your brand grow beyond your expectations.27Additional ResourcesProgrammatic Advert

111、ising in a Cookieless WorldWhite PaperWith cookies scheduled to disappear in late 2023,making preparations in 2022 will be crucial.In this report,uncover data-backed insights to ensure your brand is prepared to thrive moving forward.PROGRAMMATICADVERTISING IN ACOOKIELESS WORLDHow Your Ecommerce Bran

112、d Can Thrive Moving ForwardDive even deeper into the data you uncovered today with these more in-depth insights and charts into the trends separated by industry,job role,and annual company revenue.2022 State of Digital Marketing ReportWhite Paper THE 2022 STATEOF DIGITALMARKETINGREPORT2022 Data Anal

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