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1、Sales&Marketing TechIndustry ReportOctober 20222Executive SummaryDriven by strong macroeconomic conditions and expanding digital adoption by brands and consumers alike,the Sales&Marketing Technology industry has experienced rapid growth over the past three yearsThe number of active Sales&Marketing T

2、echnology companies increased by 41%from 2019 20221Looking ahead,the industry is forecasted to grow at a similar rate of 44%annually between 2022 and 20262M&A Transactions and Capital Raises have increased in-line with overall industry growth3M&A transaction count grew from an average of 54 deals pe

3、r quarter in 2019 to 105 in 2021,an increase of 94%Capital raise transaction count peaked in 2021,with over 750 financings occurring during the yearTransaction count and capital raise activity has dropped off considerably in H1 2022 compared to prior periodsUncertain macro economic conditions,a corr

4、ection in tech equity values,and the expected continuation of Federal Reserve rate increases to combat inflation have all combined to limit transaction activityLooking ahead,we expect that continued macroeconomic uncertainty and rate increases will encourage a short-term flight to quality and a subs

5、equent slowdown in market activityOur long-term industry forecast continues to be bullish,however,as commerce and marketing continue to shift to more digital formsNotable M&A Transactions Include:Notable Capital Raises Include:$16B$12B$1.6B$850M$200M Series F$175M Series F$125M Late Stage$100M Late

6、Stage1 C2 EmergenResearch:Martech Market Size3 Pitchbook;451 Research3AGENDA1Industry Overview2Transaction Detail3Capital Raise Deep Dive4Cascadia Capital Overview5Technology Team Overview01Industry Overview5$4,248$4,938$5,542$6,151$6,757$7,391 17.9%19.0%20.3%21.5%22.5%23.6%202020212022202320242025R

7、etail eCommerce Sales Worldwide%of total retail sales$521$602$681$756$820$876 29.9%15.6%13.1%11.0%8.4%6.8%202120222023202420252026Digital Ad Spend%Change51%40%30%31%30%27%31%27%21%24%31%13%9%11%6%8%72%64%61%44%39%38%37%35%BankingEnt.GroceryApparelUtilitiesTelcomTravelInsuranceRegular UsersFirst-Time

8、 Users$246$355$512$740$1,068$1,5422021*20222023202420252026Sales&Marketing Industry Drivers&DynamicseCommerce Sales Growth is AcceleratingSales&Marketing Tech Continues Rapid Innovation and GrowthDigital Adoption Rising Across IndustriesDigital Ad Spending Rides the Digital Migration WaveGlobal Sale

9、s&Marketing Market Size 1($in billions)Rapid growth driven by increasing demand for more sophisticated and complex technologies to meet more customized needs of marketersDigital Adoption,Percent of Digital Access 2With consumers accelerating the adoption of digital channels,businesses can no longer

10、treat digital channels as a luxury and must invest in their digital relevancyeCommerce Sales Growth 3Growth in eCommerce is expected to continue as consumers adapt to a post-COVID world and short-term behavioral changes solidify into long-term purchasing habits($in billions)Global Digital Ad Spend3T

11、otal digital ad spending is expected to increase in the coming years driven primarily by the continued migration to eCommerce($in billions)1 Emergen Research:Martech Market Size2 McKinsey COVID-19 US Digital Sentiment Survey,Apr 25-28,20203 eMarketer:Worldwide Ad Spending 20226The Sales&Marketing La

12、ndscape Continues to ExpandRapid Expansion in the Sales&Marketing Tech LandscapeBreakdown of Sales&Marketing Tech Growth by Category The use of Sales&Marketing technology has grown rapidly as the primary avenue for customer engagement has moved online The 2022 Martech Map,curated by C,contains a tot

13、al of 9,932 Sales&Marketing technology companies mapped into 49 distinct categories The number of Martech companies tracked has grown at an annualized rate of 59%from 2011 2022The overall Sales&Marketing technology landscape has grown by 24%from 2020 2022This growth is largely attributable to expans

14、ion in the number of Content&Experience and Social&Relationship platforms COVID-driven increases in the usage of major content and social networking platforms such as Tik Tok and Facebook necessitated additional solutions to manage and curate online customer engagement1501,8763,8745,3816,8297,040350

15、6489478,0008,9669,9322011201220132014201520162017201820192020202120229221,9361,9691,3141,2586011,0652,5922,3051,6231,3461,001Advertising&PromotionContent&ExperienceSocial&RelationshipsCommerce&SalesDataManagement20202022Source:C and MartechTribe7Cascadias Sales&Marketing Tech LandscapeOmnichannel Ma

16、rketingMarketing Content CreationEvents,Meetings&WebinarseCommerce Customer ExperienceLoyalty and Customer EngagementSubsectorsAccount Based MarketingCampaign/Lead ManagementEmail MarketingMarketing AutomationMobile MarketingSearch Advertising&SEOSocial AdvertisingSubsectorsContent MarketingInteract

17、ive ContentVideo MarketingSubsectorsEvents,Meetings&WebinarsSubsectorsContent ManagementWeb Experience ManagementeCommerce Platforms&CartsLive Chat&ChatbotsSubsectorsAdvocacy Loyalty&ReferralsAffiliate Marketing&ManagementChannel Partners&Local MarketingCommunity&ReviewsInfluencersSocial Media Marke

18、tingSocial Media MonitoringOmnichannel marketing platforms help brands deliver a cohesive message across the spectrum of online/offline customer engagement mediumsMarketing content creation technology gives brands the ability to generate and distribute their messaging through unique means to increas

19、e customer engagementEvents,meetings&webinar platforms facilitate intimate online and in-person engagement between brands and customerseCommerce customer experience platforms enable easier online shopping experiences,driving revenue growth for brands and marketplaces alikeLoyalty and customer engage

20、ment technologies allow brands to make intimate connections with their customers both pre and post-sale,driving retention and customer lifetime valueSales&Marketing technologies help brands connect with potential customers more effectively,convert those potential customers into paying customers more

21、 efficiently,and retain those customers into perpetuity8Sales&Marketing Techs Customer Lifecycle PositioningCustomer LifecycleRetention&AwarenessResearch&Acquisition1Conversion2Retention&Awareness3Omnichannel MarketingMarketing Content CreationEvents,Meetings&WebinarseCommerce Customer ExperienceLoy

22、alty and Customer Engagement9Select Sales&Marketing Tech M&A TransactionsAcquisiton multiples reflect scale,business models,growth and scarcity value premium multiples are typically paid for large platforms with recurring revenue,strong growth and unique technologySeptember 2021July 2021September 20

23、21May 2020November 2020February 2020Target Description$240M13.3x$90M6.9x$180M10.0 x$217M5.4x$65M5.4x$100M5.3x5.4x$140MSelected Market ActivityRevenue MultipleTransaction SizeMedianSharpSpring provides cloud-based marketing automation SaaS,including email and social media marketing and related analyt

24、ics,for SMBsFMG provides an all-in-one digital marketing platform designed to help financial institutions market their services online more effectively Reflektion provides customer engagement SaaS that helps businesses monitor the purchase intent of shoppers in real-time through advanced AI analytic

25、sAllocadia provides marketing management SaaS designed to help business optimize their marketing investments to maximize ROIEverstring provides cloud-based SaaS that offers both company and contact data for a wide range of business and individuals to simplify marketing and outreachEvergage provides

26、a real-time personalization platform designed to deliver a customized marketing experience across all digital mediumsAcquired byAcquired byAcquired byAcquired byAcquired bySource:Pitchbook Data,451 Research,MartechallianceTransactions selected to represent middle market trendsAcquired by10Select Sal

27、es&Marketing Tech Capital RaisesTop venture capital and growth equity firms have backed Sales&Marketing platforms with established product-market fit,a visionary and execution-focused leadership team and strong growth prospects Jul 2021May 2021May 2021Apr 2021Mar 2021Dec 2021Target Description$3.6B$

28、600M$320M$600M$230M$120MSelected Market ActivityInvestorsAmount RaisedOperator of an e-commerce shopping portal intended to offer a wide range of consumer productsDeveloper of an online payment and loyalty platform intended to convert point of sale to point of serviceOperator of a customer data and

29、ecommerce marketing automation platform for email marketing and SMSDeveloper of an email infrastructure platform designed to match email delivery needsOperator of ecommerce marketing platform for user-generated content marketing,referrals,and loyalty programsDeveloper of an all-in-one influencer mar

30、keting platform designed to identify and activate micro-influencers for enterprise brandsSource:Pitchbook Data,451 Research,Martechalliance11Investor Dry Powder1 American Investment Council:2022-Q2 Private Equity Trends,data as of June 20222 Annualized,2022 YTD includes Q1-Q2 dataUS investors have m

31、ore capital to deploy than ever beforeLiquidity remains at historical levels with over$749 billion in dry powder available for US private equity investorsAdditionally,US strategic investors possess almost$2 trillion of deployable cash on their balance sheetsThe combination of record deployable cash

32、between both private equity and strategic investors will power M&A markets for the foreseeable futureDry powder not a result of lack of investingInvestment activity reached a fever pitch in 2021,as private equity investors took advantage of cheap capital and optimal market conditions to put over$1 t

33、rillion to workOverall transaction volume and amount has dropped considerably in 2022,as concerns over future market conditions and a potential recession affect investor appetiteWe expect to see a meaningful pullback in transaction count and volume during the remainder of 2022 as investors wait out

34、a tumultuous market in hopes of a soft landing with an eye towards continued economic growth in 2023U.S.Private Equity Dry Powder 1(USD$in Billions)U.S.Private Equity Investment Volume 2(USD$in Billions)$327$356$387$375$319$326$334$392$409$479$506$617$733$795$846$819$7492006 2007 2008 2009 2010 2011

35、 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022*$278$338$374$427$526$488$585$651$733$751$688$1,193$8222010201120122013201420152016201720182019202020212022*Q1 Q2 2022 annualized12Most Active Strategic InvestorsSource:Pitchbook and 451Note:#of investments as of 01/01/2019-6/30/22 This list inc

36、ludes direct strategic investmentsStrategic M&A:Acquisitions from 2019 H1 2022Company Name#of New S&M InvestmentsNew S&M Investments11866654433Ranked by number of new investments13Most Active Private Equity InvestorsSource:Pitchbook and 451Note:#of investments as of 01/01/2019-6/30/22 This list incl

37、udes direct private equity investmentsPE:New Investments from 2019 H1 2022Company Name#of New S&M InvestmentsNew S&M Investments665444433Ranked by number of new investments02Transaction Detail15Sales&Marketing Tech M&A OverviewSales&Marketing M&A TransactionsSales&Marketing Tech M&A Activity Overvie

38、wM&A Transactions by Subsector as of H1 2022Source:Pitchbook and 451;data includes US,Europe,and Asia*2022 includes data through June,excludes deals with EV$20M Sales&Marketing M&A transaction volume has grown significantly over the past three years,reaching a fever pitch in 2021Growth in M&A transa

39、ctions was driven by prime market conditions,an increase in the number of mature Sales&Marketing Technology companies,and greater need for the services provided by Martech companies given the continued rise of digital channels post-COVID Notable recent transactions include:Intuits$12.0B acquisition

40、of MailChimp in November 2021Twilios$850M acquisition of Zipwhip in May 202131%37%15%10%7%eCommerce CustomerExperienceOmnichannel MarketingLoyalty and CustomerEngagement ToolsMarketing Content CreationEvents Meetings&Webinars475646675142667411210989108106760501001501Q192Q193Q194Q191Q202Q203Q204Q201Q

41、212Q213Q214Q211Q222Q22eCommerce Customer ExperienceOmnichannel MarketingLoyalty and Customer Engagement ToolsMarketing Content CreationEvents,Meetings&WebinarsMedian Multiple by Year5.1x5.2x7.3x5.8x2019202020212022*EV/Rev16Sales&Marketing Tech Capital Raise OverviewSales&Marketing Capital Raise Tran

42、sactionsCapital Raises by Subsector as of H1 2022Source:Pitchbook and 451;data includes US,Europe,and Asia*2022 includes data through JuneInvestor interest in emerging Sales&Marketing Tech platforms has been strong over the past two yearsPlatforms that provide eCommerce customer experience and omnic

43、hannel marketing solutions are the top subsectors of interest for growth investorsNotable recent financings include:Salsifys$200m Series F round in April 2022 Contentfuls$175M Series F raise in July 2021 Conductors$125M growth round in December 2021 Vimeos$100M late-stage round in January 202139%22%

44、18%15%6%eCommerce CustomerExperienceOmnichannel MarketingLoyalty and CustomerEngagement ToolsMarketing Content CreationEvents Meetings&Webinars2211771841792411560701402102801Q212Q213Q214Q211Q222Q22eCommerce Customer ExperienceOmnichannel MarketingLoyalty and Customer Engagement ToolsMarketing Conten

45、t CreationEvents,Meetings&WebinarsMedian Multiple by Year*EV/Rev9.6x10.7x15.1x9.3x2019202020212022Sales&Marketing Tech Fundraising Overview17M&A Transactions by Deal SizeH1 2021H1 2022Source:Pitchbook and 451;data includes US,Europe,and Asia81617948$500M+100-50025-10010-255-100-52127345$500M+100-500

46、25-10010-255-100-5Mean/MedianTransaction Size$262M/$48MMean/MedianTransaction Size$166M/$70M13%26%27%15%13%6%6%36%21%9%15%12%18Capital Raise Transactions by Deal SizeH1 2021H1 2022Source:Pitchbook and 451;data includes US,Europe,and Asia111173032179$500M+100-50025-10010-255-100-5012322618194$500M+10

47、0-50025-10010-255-100-5Mean/MedianTransaction Size$13M/$2MMean/MedianTransaction Size$16M/$2M0%4%6%11%66%12%0%4%11%9%69%6%19Omnichannel Marketing M&A VolumeOmnichannel Marketing M&A TransactionsOmnichannel Marketing Transaction Volume Growth Curbed by Economic UncertaintySource:Pitchbook and 451;dat

48、a includes US,Europe,and AsiaOmnichannel marketing companies enjoyed an extended run of impressive growth in transaction volume over the past 2 years while peaking in Q4 2021 and Q1 2022Industry players took advantage of prime market conditions and an expanding need for their services to capitalize

49、on transaction opportunitiesThe marketing automation subsector received the bulk of transaction interest as interest in broader macroeconomic trends around automation and autonomy grew over the past two yearsGoing forward,we expect the recent market dislocation and the Federal Reserves policy of con

50、tinued rate increases to suppress overall omnichannel marketing transactions into the near futureNotable recent transactions include:Intuits$12.0B acquisition of MailChimp in November 2021MessageBirds$600M acquisition of Sparkpost in April 2021172525302116182437452646442302040601Q192Q193Q194Q291Q202

51、Q203Q204Q201Q212Q213Q214Q211Q222Q22Account-Based Marketing(ABM)Campaign/Lead ManagementEmail MarketingMarketing AutomationMobile MarketingSearch Advertising and SEOSocial AdvertisingTop Subsectors by Transaction Count2019 H1 2022Marketing Automation:179Mobile Marketing:57Email Marketing:53Campaign/L

52、ead Management:43Search Advertising and SEO:29Account-Based Marketing(ABM):19Social Advertising:1720Omnichannel Marketing Capital Raise VolumeOmnichannel Marketing Capital Raise TransactionsOmnichannel Marketing Investment Remains Steady Despite Broader Market InstabilitySource:Pitchbook and 451;dat

53、a includes US,Europe,and AsiaOmnichannel Marketing capital raise frequency has remained relatively constant between H1 2021 and H1 2022,contrasting most sectors that have seen a significant drop off in investments in H1 2022We expect to see a slowdown in Omnichannel Marketing transactions during the

54、 remainder of 2022 as uncertain market conditions and corporate belt-tightening decrease marketing spend economy-wideLong term,however,we expect the sector to remain robust as digital channel usage continues to growIn line with M&A trends,the marketing automation subsector has received the bulk of i

55、nterest from investors Notable recent raises include:Sparkposts$180M late stage raise in March 2021Conductors$125M late stage raise in December 20215531363161360204060801Q212Q213Q214Q211Q222Q22Account-Based Marketing(ABM)Campaign/Lead ManagementEmail MarketingMarketing AutomationMobile MarketingSear

56、ch Advertising and SEOTop Subsectors by Financing Count2021 H1 2022Marketing Automation:135Campaign/Lead Management:29Mobile Marketing:26Social Advertising:25Search Advertising and SEO:22Account-Based Marketing(ABM):7Email Marketing:621Marketing Content Creation M&A TransactionsBroader Market Shift

57、Towards Video-Based Social Engagement Drives Demand for Marketing Content CreationSource:Pitchbook and 451;data includes US,Europe,and AsiaMarketing Content Creation deals reached a peak in H2 2021 with 31 deals as bullish market conditions and a COVID-driven uptick in social media usage spurred dem

58、and for content creation assetsVideo Marketing companies accounted for most of the H2 2021 spike,as investors sought to capitalize on the macro shift to video-based platforms such as TikTokTransaction demand for Marketing Content Creation platforms remains elevated compared to pre-COVID levels,a sig

59、nal that shifting consumer behavior will continue buoy the sector regardless of macroeconomic factorsNotable recent transactions include:Magnites$1.1B acquisition of Video Marketing platform SpotX in April 2021Blackstone/Liftoffs$750M acquisition of Video Marketing platform Vungle in October 2021Spo

60、tifys$235M acquisition of Content Marketing platform Megaphone in December 2020Marketing Content Creation M&A Volume6478842810818139100481216201Q192Q193Q194Q191Q202Q203Q204Q201Q212Q213Q214Q211Q222Q22Content MarketingInteractive ContentVideo MarketingTop Subsectors by Transaction Count2019 H1 2022Con

61、tent Marketing:60Video Marketing:33Interactive Content:2222Marketing Content Creation Capital Raise VolumeMarketing Content Creation Capital Raise TransactionsMarketing Content Creation Capital Raises Remain SteadySource:Pitchbook and 451;data includes US,Europe,and AsiaCapital raises for Marketing

62、Content Creation platforms peaked in early 2021,with Q1 boasting the highest count of dealsCapital raise volume has remained consistent over the Q2 2022 LTM period despite the slowdown in the broader marketContent marketing and video marketing platforms have received the bulk of the interest from in

63、vestors,while interactive content platforms have lagged the other two subcategories in deal countMajor recent raises in the space include:Contentfuls$175M Series F raise in July 2021Vimeos$100M late-stage round in January 2021Going forward,we expect the Marketing Content Creation sector to continue

64、to drive interest from early and mid-stage investors as digital adoption continues and marketing continues to move from traditional channels towards social media-driven interactions423125262224010203040501Q212Q213Q214Q211Q222Q22Content MarketingInteractive ContentVideo MarketingTop Subsectors by Fin

65、ancing CountContent Marketing:86Video Marketing:77Interactive Content:72021 H1 202223Events,Meetings&Webinars M&A TransactionsHybrid Work Environments Spur Interest in Events,Meetings&Webinar SolutionsSource:Pitchbook and 451;data includes US,Europe,and AsiaEvents,Meetings&Webinar(EMW)providers have

66、 seen an uptick in M&A transactions post-COVID as pandemic-driven shifts in work environments necessitated new solutions to facilitate remote interactionsOverall transaction volume increased in H1 2022 compared to H1 2021,reaching a peak in Q2 2022.EMW transaction counts contrasts with many other su

67、bsectors of Sales&Marketing technology that have seen decreased interest from M&A investors throughout 2022Work environments have permanently been altered and EMW solutions will continue to be viewed as must-haves for any client seeking to organize a dispersed group of employees or meeting attendees

68、 Notable recent transactions include:Cvents$5.3B reverse merger with the Dragoneer Growth Opportunities II SPAC in July 2021Verizons$400M acquisition of Blue Jeans Network in April 20203521426425634803691Q192Q193Q194Q191Q202Q203Q204Q201Q212Q213Q214Q211Q222Q22Events,Meetings&Webinars M&A VolumeTop Su

69、bsectors by Transaction Count2019 H1 2022Events,Meetings&Webinars:5524Events,Meetings&Webinars Capital Raise VolumeEvents,Meetings&Webinars Capital Raise TransactionsEvents,Meetings&Webinars Platforms Primed for Continued GrowthSource:Pitchbook and 451;data includes US,Europe,and AsiaCapital raise v

70、olume has fluctuated in the Events,Meetings&Webinars subsector,with generally higher transaction volumes in 2021 following a peak early in the yearQ2 2022 has brought a moderate slowdown in investment in the space as broader market conditions have affected investor appetiteNotable recent raises in t

71、he space include:Hublios$125M Series B round in September 2021Kumospaces$20M Series A round in November 2021AllSeateds$15M late-stage round in March 2022Zuddls$13M Series A round in December 2021We expect continued growth and investment in the Events,Meetings&Webinars subsector as online meetings co

72、ntinue to grow in importance in the post-COVID business landscape20914915705101520251Q212Q213Q214Q211Q222Q22Top Subsectors by Financing CountEvents,Meetings&Webinars:742021 H1 202225eCommerce Customer Experience M&A TransactionsCustomer Experience Platforms Benefit from Robust eCommerce SpendingSour

73、ce:Pitchbook and 451;data includes US,Europe,and AsiaeCommerce Customer Experience solutions have experienced a marked rise in transactions starting in Q1 2021,reaching a peak in H1 2021 and steadying at an elevated rate of roughly 30 transactions per quarterThe continued rise of eCommerce and the n

74、eed to better understand customer dynamics and behavior has driven market interest in eCommerce solutions that helps brands and retailers understand the key preferences of their customers to better cater to their needsInterest in this sector has remained robust despite an overall market slowdowneCom

75、merce shopping is entrenched in public behavior and will only continue to become more efficient and widely used,insulating the sector from market swingsNotable recent transactions include:Etsys$1.6B acquisition of Depop in June 2021Lightspeed POSs$600M acquisition of Ecwid in October 202112147181391

76、921293427302828051015202530351Q192Q193Q194Q191Q202Q203Q204Q201Q212Q213Q214Q211Q222Q22CMS&Web Experience ManagementeCommerce Platform and CartsLive Chat&ChatbotseCommerce Customer Experience M&A VolumeTop Subsectors by Transaction Count2019 H1 2022eCommerce Platform&Carts:156Live Chat&Chatbots:96CMS&

77、Web Experience Management:3726eCommerce Customer Experience Capital Raise VolumeeCommerce Customer Experience Capital Raise TransactionseCommerce Customer Experience Investment Remains StrongSource:Pitchbook and 451;data includes US,Europe,and AsiaeCommerce Customer Experience solutions have receive

78、d continued interest from investors over the past 1 years,reaching a peak in Q1 2022eCommerce Platforms and Carts received the bulk of investor interest while Live Chat&Chatbots interest peaked in Q1 2021A significant pullback in investments occurred in Q2 2022 amid broader market instability and ri

79、sing inflation impacting consumer end-marketsLong term,we expect eCommerce Customer Experience capital raise activity to remain robust as overall eCommerce adoption growsNotable recent raises include:Flipkarts$3.6B late stage raise in July 2021Salsifys$200m Series F round in April 2022Shoplazzas$150

80、M Series C round in January 202271737880100500204060801001201Q212Q213Q214Q211Q222Q22CMS&Web Experience ManagementeCommerce Platform and CartsLive Chat&ChatbotsTop Subsectors by Financing CounteCommerce Platform&Carts:300Live Chat&Chatbots:93CMS&Web Experience Management:592021 H1 202227Loyalty&Custo

81、mer Engagement M&A VolumeLoyalty and Customer Engagement Tools M&A TransactionsSecular Shifts In Consumer Purchasing and Social Media Usage Drive a Resilient M&A MarketSource:Pitchbook and 451;data includes US,Europe,and AsiaM&A deals in the Loyalty and Customer Engagement Tools sector experienced a

82、n acceleration in H2 2020 and have continued the momentum into 2021 and 2022,reaching a peak of 34 deals in Q1 2021Q1 2022 experienced the second highest peak with 21 deals,just over 62%of the previous high in Q1 2021Loyalty and Engagement Tools continue to be backed by strong fundamental and consum

83、er trends Consumers have begun to desire authenticity given the sheer volume of corporate ads and their inauthentic perceptionTailored social and community content influences purchasing decisions substantially more than traditional mediaNotable recent transactions include Gainsights acquisition of I

84、nSided for$85M in January 2022InSided is a Customer Success and Community platform designed to leverage communities to drive product engagement and adoptionWith this acquisition,Gainsight will extend their existing suite with a Customer Community Hub,centralizing all content and engagement for the e

85、nd-user in a single platform98510511211734171216217051015202530351Q192Q193Q194Q191Q202Q203Q204Q201Q212Q213Q214Q211Q222Q22Advocacy Loyalty&ReferralsAffiliate Marketing&ManagementChannel Partners and Local MarketingCommunity&ReviewsInfluencersSocial Media MarketingSocial Media MonitoringTop Subsectors

86、 by Transaction Count2019 H1 2022Influencers:51 Advocacy Loyalty&Referrals:46Community&Reviews:28Social Media Monitoring:26Social Media Marketing:23Affiliate Marketing&Management:11Channel Partners and Local Marketing:828Loyalty&Customer Engagement Capital Raise VolumeLoyalty and Customer Engagement

87、 Tools Capital Raise TransactionsFinancing for Loyalty and Customer Engagement Tools are More Resilient Than the Overall Sales&Marketing IndustrySource:Pitchbook,451;data includes US,Europe,and Asia the Drum:East meets west:why live shopping is here to stayLoyalty and Customer Engagement Tools conti

88、nue to receive strong investment,representing 21%of all capital raise transactions in H1 2022While the overall Sales and Marketing industry saw a 35%decrease in capital raise activity in Q2 2022,Loyalty and Customer Engagement Tools remained resilient with only a 9.3%decrease from Q1 2022Strong tail

89、winds influencing Loyalty and Customer Engagement Tools include long-lasting COVID-19 related shifts in consumer purchasing and the rapid increase of social media usageNotable recent raises include Klaviyos$320M Series D round in May 2021Klaviyo intends to use the capital to further its growth throu

90、gh product development,increased marketing and sales,hiring,and expansion into new international region and verticalsLarge social media players including Meta,TikTok,and YouTube are investing in Live Shopping,a field expected to reach$77B by 2023 Top Subsectors by Financing CountInfluencers:56 Socia

91、l Media Marketing:47Community&Reviews:34Advocacy Loyalty&Referrals:29Social Media Monitoring:25Affiliate Marketing&Management:13Channel Partners and Local Marketing:82021 H1 2022333331334339010203040501Q212Q213Q214Q211Q222Q22Advocacy Loyalty&ReferralsAffiliate Marketing&ManagementChannel Partners an

92、d Local MarketingCommunity&ReviewsInfluencersSocial Media MarketingSocial Media Monitoring03Capital Raise Deep Dive30Breakdown of Capital Raise Transactions by SeriesCapital Raise OverviewSource:Pitchbook and 451;data includes US,Europe,and Asia38211818148430510152025303540H1 2021H1 2022H1 2021H1 20

93、22H1 2021H1 2022H1 2021H1 2022Series ASeries BSeries CSeries DeCommerce Customer ExperienceOmnichannel MarketingLoyalty and Customer Engagement ToolsMarketing Cotent CreationEvents Meetings&WebinarsH1 2021 transaction count significantly outpaced H1 2022 as deteriorating market conditions starting i

94、n Q2 2022 slowed investmenteCommerce Customer Experience startups accounted for most capital raises,especially in later roundsLoyalty and Customer Engagement and Marketing Content Creation platforms both accounted for numerous Series A investments acrossH1 2021 and H1 2022 as post-COVID trends in so

95、cial media and digital marketing accelerated the need for effective content creationAs these companies mature,we expect to see a greater number of late-stage investments and M&A transactions in these categories over the coming years 31Series A Capital Raise TransactionsSeries A ObservationsSource:Pi

96、tchbook and 451;data includes US,Europe,and AsiaOverall Series A transactions have decreased in H1 2022 compared to H1 2021,an indication investors are pulling back from early-stage betseCommerce Customer Experience and Omnichannel Marketing companies have been the target of the majority of investme

97、ntsWhile not the largest category,Loyalty and Customer Engagement investments have remained relatively constant across each quarter,an indication of robust demand for the segment Notable recent raises include Reveals$50M round in April 2022 and Supergreats$29M round in July 2021221614201110051015202

98、5301Q212Q213Q214Q211Q222Q22eCommerce Customer ExperienceOmnichannel MarketingLoyalty and Customer Engagement ToolsMarketing Content CreationEvents,Meetings&Webinars32Series B Capital Raise TransactionsSeries B ObservationsSource:Pitchbook and 451;data includes US,Europe,and AsiaSeries B transaction

99、count has remained relatively constant across 2021 and 2022 an indication that,despite unsteady market conditions,demand for proven and scalable Sales&Marketing businesses is still highSimilar to the Series A transactions,eCommerce Customer Experience companies account for most of the Series B raise

100、s over the past 1 yearsLoyalty and Customer Engagement and Marketing Content Creation platforms have seen an overall increase in quarterly Series B investments in 2022,a marked contrast from trends observed in most other sectors and investment stages711129117051015201Q212Q213Q214Q211Q222Q22eCommerce

101、 Customer ExperienceOmnichannel MarketingLoyalty and Customer Engagement ToolsMarketing Content CreationEvents,Meetings&Webinars33Series C Capital Raise TransactionsSeries C ObservationsSource:Pitchbook and 451;data includes US,Europe,and AsiaSeries C raises have resumed in H1 2022 after a considera

102、ble decrease in raises during H2 2021 following a peak in H1 2021Like earlier series,eCommerce Customer Experience and Omnichannel Marketing companies have received the bulk of the interest from investorsInterest in Loyalty and Customer Engagement and Events,Meetings&Webinar platforms wanes consider

103、ably post Series B,indicating that these sectors are generally in an earlier stage of the startup lifecycle compared to other sectors68516202468101Q212Q213Q214Q211Q222Q22eCommerce Customer ExperienceOmnichannel MarketingLoyalty and Customer Engagement ToolsMarketing Content CreationEvents,Meetings&W

104、ebinars34Series D Capital Raise TransactionsSeries D ObservationsSource:Pitchbook and 451;data includes US,Europe,and AsiaSeries D raises have decreased slightly in H1 2022 compared to H1 2021,in line with trends observed in earlier serieseCommerce Customer Experience companies account for most Seri

105、es D raises,continuing the trend observed throughout all seriesMarketing Content Creation platforms received noticeable Series D investment in Q4 2021 as investors sought to capitalize on continued growth in digital media as a channel for customer engagementSignificant raises include Podiums$150M ra

106、ise in November 2021 and Ampliences$100M raise in March 20220423210123456781Q212Q213Q214Q211Q222Q22eCommerce Customer ExperienceOmnichannel MarketingLoyalty and Customer Engagement ToolsMarketing Content CreationEvents,Meetings&Webinars04Cascadia Capital Overview36Our FirmHeadquartered in Seattle,wi

107、th bankers in Los Angeles,Minneapolis,and NashvilleINDUSTRYEXPERTISERESULTSFOCUSDEALVOLUMEFounded in 1999Cascadia has a successful 20+year history 7018460+Managing Directors investment banking professionalstransactions completed,with more than$19 billion in aggregate valueLeading diversified investm

108、ent bankM&A,private placements,advisory servicesSpecialized in-depth expertise across multiple industry verticalsRepresenting clients in the US and globally,including Europe,Asia and AustraliaExperienced team with successful track recordCascadia is the investment bank of choice for entrepreneurs and

109、 family-owned companiesDecades of investment banking and operational expertiseDeep capital markets expertise37Providing a Full Suite of Banking ServicesMERGERS&ACQUISITIONSWe have completed hundreds of M&A transactions ranging in size from$20-$500 million.Our thorough and disciplined process,in comb

110、ination with our deep industry expertise,has resulted in a proven track record of delivering successful outcomes for our clients.CORPORATE FINANCEWe have extensive experience placing equity and debt capital ranging from$10-$250 million.We leverage our deep relationships with institutional investors;

111、including private equity,growth equity,venture capital,family office,mezzanine and venture debt,hedge funds and BDCs.STRATEGIC ADVISORY SERVICESWe provide our clients with analytical data and insights to facilitate strategic decision-making.We advise our clients on how to maximize shareholder value

112、and then provide support for transaction implementation.PRIVATE CAPITALWe listen carefully to business owners and managers and then work closely with them to custom design long-term and flexible capital solutions.Our approach resonates particularly well with family-owned and closely-held companies.E

113、NGAGEMENTS INCLUDE:Mergers&Acquisitions(Buy&Sell Side)Corporate DivestituresManagement BuyoutsLeveraged BuyoutsRecapitalizationsPartial Liquidity EventsPrivate Equity Capital RaisesPublic Company Capital RaisesDebt Financings&RestructuringsProject FinanceValuationsFairness OpinionsShareholder Rights

114、 PlanningShareholder Value AnalysisStrategic Alternatives ReviewsStrategic Partnerships&Joint VenturesSpecial Situations38Process and Experience Deliver ResultsWe Differentiate Each Process With aCustomizedApproachWe are thoughtful advisors who deliver a tailored process to suit the needs of our cli

115、entsWe understand the strategies of the counterparties,enabling us to tell them why they should be interested allowing Cascadia to drive the transaction and maximize resultsTeam Members HaveDeep IndustryExpertiseWith bankers across multiple industry verticals,we have the experience to offer industry

116、 breadth while maintaining sector depthDedicated resource model with comprehensive vertical expertise from Managing Director to AnalystOur Experience and Approach DriveResultsWe have experience,industry focus and a differentiated process that drives successOur transactions are built upon delivering

117、the best quantitative and qualitative terms with the most desirable counterparty$14.6+billion in total M&A transactions closed in the firms history$4.6+billion in total capital raised in the firms history39Proven ResultsMost recent transactions40Cascadia Capital Leadership TeamCascadia has a disting

118、uished team of investment banking professionals with expertise in a multitude of industries and capital marketsLeading diversified investment bank advisory firm serving domestic and global clienteleCoordinated delivery of appropriate expertise across the firmStrategic insight to assist in identifyin

119、g and executing a range of alternatives18 Managing Directors 70 Investment banking professionalsMore than$19 billion in transaction value05Technology Team Overview42Technology PracticeBusiness ServicesConsumer&RetailEnergy Transition&Climate TechFood,Beverage&AgribusinessHealthcareIndustrialsRobotic

120、s,Automation&Artificial Intelligence TechnologyOverviewWe have over 80 years of collective experience in M&A and Financing transactions within the Technology sector,and extensive prior operational and corporate development expertise.We are domain experts,which enables us to uniquely position our cli

121、ents in terms of their people,business models and technology,to the most appropriate strategic acquirers or private equity investors.Representative TransactionsPrincipal Sector Focus Compliance and eLearning Infrastructure Software Human Capital Management/HR Tech Legal and Tax Solutions Retail&Comm

122、erce Technology Sales,Marketing&Support43Cascadias Technology Team Continues to be ActiveCascadia Has Regular Dialogue with Key Industry PlayersTeam Performance(2016 2022 YTD)Financial SponsorsStrategic Buyers Core Technology Sector Coverage$2.2B+In Transaction Value since 20169Current Live Engageme

123、nts46Closed Transactions since 2016Sales&Marketing TechnologyCustomer Experience ManagementRetail&Commerce TechnologyHCM Software44Cascadias Sales&Marketing Tech ExpertiseGo-To-Market Intelligence PlatformVideolicioushas been acquired bySquarespaceVideo Automation Platform for Sales and Marketing Te

124、amsInfluencer Product Discovery and Reviews PlatformGo-To-Market Intelligence PlatformDigital Customer Experience Management Platform Sales Accounts Engagement PlatformAI-Driven Product Recommendation and Customer Experience EngineInfluencer Marketing Automation PlatformPendingProject PersonaMarketi

125、ng&Social Commerce Platform;Under LOIPendingProject HeroSales Enablement Tool Provider;Under LOIInfluencer Product Discovery and Reviews PlatformTechnographic Intelligence Platform for Sales TeamsSeptember 2020has been acquired byVirtual Event Management PlatformSocial Customer Feedback Management S

126、olutionContent-Based,AI-Powered,Retail Product Recommendation EngineGo-To-Market Intelligence PlatformPerformance Marketing and Demand Generation PlatformPremium B2B Wholesale MarketplaceMarketing Optimization&Predictive AnalyticsDigital Asset Management PlatformDeveloper-centric WordPress PluginsGo

127、-To-Market Intelligence Platform45Cascadias Sales&Marketing Deal LeadTeague CollinsManaging DirectorContact:(206)436-2576Teague Collins is a Managing Director at Cascadia Capital in the firms Technology practice.He has over 15 years of investment banking and capital markets experience,executing a va

128、riety of M&A and financing transactions for public and private companies across the equity and debt spectrum.Teague joined Cascadia from Goldman Sachs where he was a part of the Investment Banking Financing Group.Teague was responsible for originating and executing alternative debt and equity transa

129、ctions for healthcare,consumer,and technology clients.Prior to Goldman Sachs,Teague was with Morgan Stanley in the Global Investment Banking and Capital Markets group where he executed debt and equity financings,as well as M&A transactions for life sciences and technology clients.Prior to his investment banking career,Teague served as a Surface Warfare Officer in the United States Navy and completed two Middle East deployments.Teague has a B.S.from the United States Naval Academy.