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1、3PL GROWTH STRATEGIES:HOW TO HOW TO ATTRACT AND ATTRACT AND RETAIN MORE RETAIN MORE ECOMMERCE ECOMMERCE BUSINESSBUSINESS2Strategic marketing tactics to accelerate growth have never been more imperative to maintain an edge.Third-party logistics(3PL)warehouses want to hold onto their current customers

2、 while forming new alliances with emerging ecommerce businesses.The complexity of supply chains has evolved substantially as organizations focus on core competencies to ensure speed to market,analytic-based decisions,and greater cost efficiency.This growth remains the driving force for all ecommerce

3、 merchants,but they need assistance with logistics.Forming a partnership becomes a win/win for everyone involved;the 3PL and the ecommerce business both grow while meeting each others needs.The ability to scale,attract new customers,offer extended geographic coverage,and provide innovative services

4、are just a few ways 3PLs have stepped up their game to serve ecommerce businesses.Using ecommerce workflow-driven growth strategies can differentiate your 3PL from your competitors,providing the promise of future success by forming concrete ecommerce best practice workflows.With new 3PLs emerging,co

5、mpetition in logistics has increased dramatically.New game plans have become a necessity to attract and retain ecommerce business.3PL GROWTH STRATEGIES:HOW TO ATTRACT AND RETAIN MORE ECOMMERCE BUSINESS3PL GROWTH STRATEGIES:HOW TO ATTRACT AND RETAIN MORE ECOMMERCE BUSINESSReasons an Ecommerce Busines

6、s Choosesa 3PLTo effectively attract and retain more customers for your 3PL warehouse,you need to understand the reasons why they choose third-party logistics warehouses in the first place.The most common reasons include:3Flexibility,Scalability,and Cost ControlTime Savings and Greater EfficiencyTec

7、hnology and ExpertiseMost ecommerce businesses are not Amazon.They start out small and grow slowly.Operating their own in-house fulfillment and logistics becomes expensive.A 3PL provides flexibility by catering to small ecommerce businesses and scaling when needed to keep costs under control so ever

8、yone benefits.Often times,3PLs have multiple warehouses that are located in different geographic locations,which can help with the speed of delivery and the cost of shipping.3PLs also are often able to leverage economies of scale when it comes to shipping contracts to provide better rates.An ecommer

9、ce merchant wants to focus on selling and not have their energies stretched thin by coping with logistics.Turning to a 3PL frees up time and improves efficiencies,especially when the 3PL offers ecommerce workflows built into their standardized processes.Additionally,a 3PL often has more robust wareh

10、ouse management system(WMS)software to drive efficiency and accuracy for their fulfillment programs.Embracing technology gives a 3PL the edge needed to better attract ecommerce businesses.The 3PL provides far greater efficiency to meet the growing demands of their customers.For example,if a 3PL serv

11、ices 20 other ecommerce companies,they bring that experience in the form of recommendations,expertise,and scalable workflows that a brand might otherwise not have access to.3Uniting to Form a PartnershipAs a 3PL,you are not just providing services to an ecommerce merchant.Youre actually laying a fou

12、ndation for a long-term fruitful relationship and partnership.Your 3PL will grow alongside your customers.A successful 3PL and brand partnership should save the ecommerce merchant time and money by relying on the efficiency of your 3PL to manage things so they can focus on growing their business.If

13、you ask an ecommerce merchant about their main pain points,they will outline the following:Order accuracyDelivery speedInventory management Affordableshipping ratesVisibility into all operationsIntegration into shopping cartsand marketplaces4Speed is the Name of the GameIn todays fast paced world,ec

14、ommerce businesses struggle to meet the needs of consumers at the rate consumers expect.Speed has become a form of currency in business.The craving for faster delivery has emerged as a direct result of Amazons two-day delivery service.Now people are spoiled and want their goods delivered immediately

15、.3PLs who want to attract and retain ecommerce businesses need to accelerate the pace and not lag or risk losing their competitive edge.Digital transformation increases the momentum of any logistics provider.Logistics technology provides the tools needed to ensure that a 3PL warehouse can quickly sh

16、ip orders while retaining 100%accuracy.53PL GROWTH STRATEGIES:HOW TO ATTRACT AND RETAIN MORE ECOMMERCE BUSINESSA large ecommerce business wants to partner with a 3PL who will also scale to meet demand.First,a merchant needs thousands of orders shipped,then tens of thousands,and,finally,an even great

17、er volume as their business grows.An ecommerce business will rate shop because even small savings will quickly add up to thousands as the business grows.A merchant wants a 3PL partner who provides not only the best deal on shipping but can also continue to scale.A warehouse management system(WMS),su

18、ch as 3PL Warehouse Manager,automates tasks for each shipment and can effortlessly meet volume demands through functions like high-volume parcel shipping.Provide Rate Shopping and Scalability63PL GROWTH STRATEGIES:HOW TO ATTRACT AND RETAIN MORE ECOMMERCE BUSINESSA 3PL warehouse has to offer full vis

19、ibility to their customers,and the most efficient way to do this is through a warehouse management system(WMS).A WMS can provide full shopping cart and marketplace integrations enabling a smooth transfer of all data which flows from the online platform to the warehouse to optimize pick,pack,and ship

20、 process and accelerate delivery speed.An efficient WMS integrates with the online storefront to ensure rapid order processing and to streamline fulfillment.Everything starts as soon as a consumer starts to place an order.A bi-directional integration will confirm with the WMS what inventory is avail

21、able or what might be backordered,so that the consumer has the correct expectation about their order.It also provides the merchant full visibility to know exactly what is going on with all products throughout the warehouse,and current inventory levels.Once an order is placed,the order will be fed in

22、to the WMS to get processed for fulfillment.Once the package is sent to the shipping carrier,the WMS will feed shipping time and any tracking data back to the merchants system to communicate status with the consumer.Provide WMS Integrations73PL GROWTH STRATEGIES:HOW TO ATTRACT AND RETAIN MORE ECOMME

23、RCE BUSINESSComplete VisibilityYour customers want to check the status of shipments and inventory counts rapidly.A 3PL that offers merchants complete visibility helps build trust and solidifies the partnership.Complete visibility often acts as the differentiator between 3PLs that can make the differ

24、ence in attracting and retaining ecommerce business.With the right WMS,you may even be able to provide a customer portal that will give this level of visibility to your ecommerce customers.ReceivingInventoryavailabilityby SKUShippingPickingIn process ordersMerchants want visibility at all times on:8

25、3PL GROWTH STRATEGIES:HOW TO ATTRACT AND RETAIN MORE ECOMMERCE BUSINESSMarketing is always key and ensuring you have a quality website optimized to get you to the top of search engine is very important.Expand your geographical reach and service speed by partnering with other 3PLs.Extensiv has launch

26、ed Network Manager to help connect 3PLs.Visit for more details.Ask your customers for referrals.Join Extensivs Fulfillment Marketplace,which allows brands to easily search for 3PLs with various services including ecommerce services,shipping and fulfillment services,and desired geographical locations

27、.Visit to learn more.How to Get Your 3PL Noticed93PL GROWTH STRATEGIES:HOW TO ATTRACT AND RETAIN MORE ECOMMERCE BUSINESSConclusionStudies project that US ecommerce sales will grow over 16%to$1.06 trillion by the end of 2022.The rapid growth has sent businesses scrambling to seek out logistics provid

28、ers to help with warehousing,shipping,delivery,and more.The association formed between an ecommerce merchant and a 3PL can quickly become exceptionally lucrative for everyone involved as both businesses scale together and expand their bottom lines.Forming long term partnerships with an ecommerce bus

29、iness holds a great deal of opportunity for everyone involved.A 3PL simply has to attract and retain the unions by standing apart from the competition.11Interested in learning how we can partner with your warehouse and help you prepare for growth?FOLLOW USCONTACT USFor more information,please call u

30、s at 888-375-2368 or visit us online at .2022 Extensiv|All rights reserved.About 3PL Central,an Extensiv Company 3PL Central,an Extensiv company,is the leader in cloud-based warehouse management system(WMS)solutions built to meet the unique needs of the 3PL warehousing community.Serving as the backb

31、one of our customers operations,our platform quickly transforms paper-based,error-prone businesses into service leaders who can focus on customer satisfaction,operate more efficiently,and grow faster.Offering a comprehensive warehouse management platform,we make it easy for 3PLs to manage inventory,

32、automate routine tasks,and deliver complete visibility to their customers.To learn more,please visit .About Extensiv Extensiv is a visionary technology leader focused on creating the future of omnichannel fulfillment.Through our unrivaled network of more than 1,500 connected 3PLs and a suite of inte

33、grated,cloud-native warehouse,order,and inventory management platforms,we enable modern merchants and brands to fulfill demand anywhere with superior flexibility and scale without painful platform migrations.More than 25,000 logistics professionals and thousands of brands trust Extensiv every day to drive commerce at the pace that modern consumers expect.Visit to learn more.REQUEST A DEMO HERE3PL GROWTH STRATEGIES:HOW TO ATTRACT AND RETAIN MORE ECOMMERCE BUSINESS