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1、D1.Data SourcesWith the assistance of the worlds biggest advertising intelligence and analysis tool,SocialPeta Data Team has provided you with insights into the mobile advertising data of global games.We collect advertising data by sampling worldwide,covering over 70 channels and nearly 70 countries

2、 and regions worldwide,and have captured a total of over 1.2 billion advertising data,with over 1 million ad data being updated by the hour each day.Based on such huge data,we can gain insights into the advertising market trends.2.Data Cycle and IndicatorsOverall date range of the report:Jan-Jul 202

3、2For specific data indicators,please see the notes on each page.3.Copyright NoticeAll tests,images,and graphics contained in this report are protected by the relevant trademark and copyright laws.Some texts and data are public information and theircopyrights are owned by their original creators.No o

4、rganization or person shall copy or distribute,in whole or in part for any purpose,any portion of this report withoutapproval from our company.The copyrights of all creatives mentioned in this report are owned by the respective advertisers.Any unauthorized use of this report forcommercial activities

5、 is a breach of the Copyright Law of the Peoples Republic of China and other relevant laws and regulations as well as the relevant provisions of theInternational Convention.4.DisclaimerThe industry data and market forecasts presented in this report are based on the data captured by SocialPeta Data T

6、eam and estimated by using a statistical forecastingmodel combined with research methods such as desk study and industry interviews.Limited by the research methods and data resources,this report can only be used asreference material.Our company shall have no liability for any data or points of view

7、in this report.SocialPeta shall hold no responsibility for any legal consequencesresulting from any action taken by any organization or individual by using or based on the above data information,and the organization or individual shall take fullresponsibility for any disputes or legal liabilities ar

8、ising therefrom.Analysis of The Israeli MobileGame Market/05Analysis of The Israeli LargeMobile Game Companies/12Insights into Global Mobile Game Market/22About SocialPeta&GameIS/38Analysis of Top PerformingAd Creatives/30Content3Analysis of The Israeli Mobile Game MarketSource:The Israeli Video Gam

9、es Ecosystem5Israeli Mobile Game Market Overview$9 billion in revenue200 companies12 academic programs and coursesSocial/Casual leading investment categoryMobile is the most popularplatform for publishing14000 EmployeesLarge number of notableExits and IPOsSource:The Israeli Video Games EcosystemData

10、 From:AppsFlyer6Analysis of The Israeli Mobile Game Publishers15%14%12%9%8%5%37%Global Installation of Israeli Mobile Games in 2021ChinaIsraelRussiaUSVietnamUKOther74%15%5%3%2%1%Distribution of Israeli mobile game workers by game genreSocial/CasualMid/Hard CoreEducationChildMeaningfulSports&OtherIsr

11、aeli game companies mostly focus on social and hyper-casual gameswith China being their biggest marketTop 5 genres of Israeli mobile games published in 2021:1.Casual/Hyper-Casual2.RPG3.Simulation4.Social gambling5.PuzzleSource:The Israeli Video Games EcosystemData:AppsFlyer,January 2020 July 20217Is

12、raeli Mobile Game Market OverviewCOVID-19 pandemic boosted the growth of mobile game marketInstallationIn-App PurchaseDue to the global COVID-19 pandemic,more and more Israeli users started to install mobile games and make in-app purchases.In the post-pandemic era,it has been a habit for most people

13、 to entertain themselves by playing games and spending money in game.8.60%13.70%12.90%13.30%17.30%18.50%15.80%7.95%11.68%11.25%15.60%18.07%17.95%17.49%7.00%11.00%15.00%19.00%23.00%01-Jan-2001-Apr-2001-Jul-2001-Oct-2001-Jan-2101-Apr-2101-Jul-21Source：SocialPeta-APP Intelligence;the data were from App

14、 Store&Google Play in Israel,excluding any data from any third-party Android platformsDate Range:Jan-Jul 20228Revenue of Israeli Mobile Games by GenreTop 3 by Revenue on Google PlayTop 3 by Revenue on the App StoreAction and strategy games generated the highest percentages of revenue.Action games ha

15、d the highest percentage of revenue on the App Store,while strategy games contributed about 20%of total revenue on Google Play.In terms of total revenue,Coin Master developed by the local company Moon Active was the most outstanding,followed by PUBG Mobile and Zynga Poker.17.00%11.63%15.44%19.78%11.

16、92%15.16%9.88%4.86%8.19%10.72%7.62%6.03%7.55%9.77%7.19%5.98%0%10%20%30%40%50%60%70%80%90%100%OthersSportsBoardSimulationPuzzleRPGCasinoCardAdventureCasualStrategyActionApp StoreGoogle PlayPUBG MobileCoin MasterZynga PokerCoin MasterRobloxZynga PokerSource：SocialPeta-APP Intelligence;the data were fr

17、om App Store&Google Play in Israel,excluding any data from any third-party Android platformsDate Range:Jan-Jul 20229Downloads of Israeli Mobile Games by GenreTop 3 by Revenue on Google PlayTop 3 by Revenue on the App StoreOn the App Store,casual,action and simulation games were the most downloaded.O

18、n Google Play,the top 3 most-downloaded game genres were casual,action and puzzle games.In terms of top game genres,hyper-casual games were the most among top 10 most-downloaded games on Google Play.Fill The Fridge!was the top 1 most-downloaded game in Israel.17.88%16.59%14.82%14.03%13.47%10.11%10.7

19、6%12.01%5.24%3.31%5.19%4.28%4.84%4.43%4.70%3.72%0%10%20%30%40%50%60%70%80%90%100%OthersCasinoCardBoardRPGAdventureSportsStrategyPuzzleSimulationActionCasualApp StoreGoogle PlayPUBG MobileFill The Fridge!Bridge RaceAirport SecurityCount MastersTwerk Race 3D102022 Top 20 Israeli Mobile Games by Advert

20、isingSource:SocialPeta-Advertiser Analysis;advertisers are sorted by their deduplicated creatives within the data range from high to lowDate Range:Jan-Jul 2022iOSAndroid1FishdomPlayrixPuzzle2Two DotsPlaydotsCasual3Rise of KingdomsLilith GamesStrategy4State of SurvivalFunPlusStrategy5Idle HeroesDH Ga

21、mesRPG6Klondike AdventuresVIZORSimulation7Mafia CityYotta GamesStrategy8BraindomMatchingham GamesPuzzle9Merge MansionMetacore GamesSimulation10Club Vegas SlotsBagelcodeCasino11Left to SurviveMY COMAction12Braindom 2Matchingham GamesPuzzle13Tennis ClashWildlife StudiosSports14Matchington MansionMagic

22、 TavernCasual15Girls X Battle 2Yotta GamesRPG16Chief AlmightyYotta GamesStrategy17The Grand MafiaYotta GamesStrategy18Apex Legends MobileElectronic ArtsAction19HomescapesPlayrixPuzzle20FIFA FootballElectronic ArtsSports1Braindom 2Matchingham GamesPuzzle2FishdomPlayrixPuzzle3BraindomMatchingham Games

23、Puzzle4ZoobaWildlife StudiosAction5Mafia CityYotta GamesStrategy6War RobotsPIXONICAction7Rise of KingdomsLilith GamesStrategy8HomescapesPlayrixPuzzle9GardenscapesPlayrixPuzzle10Sniper 3DWildlife StudiosAction11Sky WarriorsWildlife StudiosSimulation12TownshipPlayrixSimulation13Age of MagicPlaykotRPG1

24、4Kingdom GuardTap4FunStrategy15Demon GodJunHai GamesRPG16Tennis ClashWildlife StudiosSports17Lords MobileIGGStrategy18The Grand MafiaYotta GamesStrategy19Be The JudgeMatchingham GamesCasual20Wood Block PuzzleLearningsPuzzleAnalysis of The Israeli Large Mobile Game CompaniesSource:The Israeli Video G

25、ames EcosystemOverview of Israeli game companies or global game companies operated in Israel12Top Israeli Mobile Game CompaniesPlaytikaFounded in 2010;Focuses on social and casino gamesBeach BumFounded in 2015;Focuses on board and casino gamesPlariumFounded in 2009;Focuses on RPGs and strategy games

26、HuuugeFounded in 2015 and started business in Israel in 2018,focuses on casual and casino gamesMoon ActiveFounded in 2012;Focuses on social and simulation games888Founded in 2015;started business in Israel in 2018;focuses on casual and casino gamesCrazy LabsFounded in 2010;Mainly develops and publis

27、hes hyper-casual gamesSciPlayFounded in 1997;started business in Israel in 2014;focuses on casino and hyper-casual gamesIn the global video game market,Israeli game company is a relatively new player who,however,has made quite a big progress in a very short time.Israeli game companies were obscure i

28、n the early 21st century,and now they are top ones that play an important role in the global gaming industry.Israeli Game Companies:Dark Horses in the Global Gaming IndustryIlyon DynamicsFounded in 2014;Focuses on arcade and casual gamesPlaystudiosFounded in 2011;started business in Israel in 2016;f

29、ocuses on casino and puzzle gamesSource:SocialPeta-Advertiser Analysis;based on advertisers numbers of creatives captured and analyzedDate Range:Jan-Jul 202213Large Israeli Game CompaniesHard Core GamesLight/mid core gamesThe Israeli game developer Plarium Global,one of the most successful video gam

30、e studios,has entertained 380 million gamers around the world and totally released over 20 games,ranging from RPGs such as Vikings:War of Clans and Stormfall to casual games such as Lost Island:Blast Adventure.Plarium GlobalRAID:Shadow LegendsCard RPGSoldiers Inc:Mobile Warfare4X military strategy/S

31、LGVikings:War of Clans4X military strategy/SLGFamily Zoo:The StoryMatch-3+XMech ArenaMultiplayer mech shooterLost Island:Blast AdventureMatch-3+XWord Rangers:Crossword QuestPuzzle:WordSource：SocialPeta Advertiser Analysis;the data were from App Store&Google Play,excluding any data from any third-par

32、ty Android platforms.The creatives were captured by SocialPeta and deduplicated.Date Range:Jan-Jul 202214First Release DateGames Release DateDeduplicated CreativesRAID:Shadow Legends is a fantasy adventure RPG based on the western myth where players join battles with over a hundred warriors from 16

33、factions.The game was released in 2019 and then quickly gained popularity in the European and American RPG markets to remain the second best-selling RPG there.The game has accumulated over 50 million downloads and generated about$700 million in revenue.The US market is very important to the game,con

34、tributing about 70%of its revenue and 40%of its downloads.And lots of the games players are from Russia,the UK and Germany.RAID:Shadow LegendsAug.2018Feb.201949.9KPlarium Globals Representative GameSource:SocialPeta-Advertiser Analysis;based on advertisers numbers of creatives captured and analyzedD

35、ate Range:Jan-Jul 2022150200400600800100012001400160018001/11/151/292/122/263/123/264/94/235/75/216/46/187/27/167/30iOSAndroidMost of its ad creatives were released in North America and Europe,with a peak of nearly 2,000 creatives per dayThe game released an average of 1,100 creatives per day in 202

36、2,and its creatives on Android were 1.6 times that on iOS.The number of creatives on Android was higher but was also evident on the decline,and it was surpassed by the number of creatives on iOS in May this year.Ad creatives for the game were mostly released in North America and Europe,with creative

37、s in America accounting for 7.85%,the highest of all.4.01%4.04%4.42%4.50%5.54%5.88%6.20%6.29%6.35%7.85%SwedenLuxembourgAustriaNetherlandsItalySpainGermanyCanadaAustraliaUSGlobal Advertising Analysis of RAID700+1900+Duration:71 daysDimensions:640*640Advertising Platform:Advertising Copy:Team up and f

38、ight to Win!Collect magic heroes,fight epic bosses,dominate on PvP Arena!PLAY NOW!Click to playSource:SocialPeta-Ad Display,displaying the new and relatively popular creatives within the date range.Date Range:Jan-Jul 2022;Popularity(0-1000)is an overall numerical value related to ad duration,views,a

39、nd market effect.Creatives with a higher popularity are more competitive.16Estimated Impressions:515.3KPopularity:351High-quality CGRAIDs creatives are of quality that is way above the industrial standard.When most creatives for RPGs were released in the format of UE,RAID had most of its creatives w

40、ith vivid facial expressions.And Plariums video producing department is very good at combining games and real life,creating high-quality CG to raise the expectation of gamers.RAIDs Recently Popular CreativeSource:SocialPeta-Advertiser Analysis;based on advertisers numbers of creatives captured and a

41、nalyzedDate Range:Jan-Jul 202217Israeli Popular Game CompaniesSocial gambling gamesSimulation gamesAs one of the fastest developing game companies in the world,Moon Active had received totally over 100 million downloads of its mobile games in over 136 countries across the world.The revenue of MoonAc

42、tive was not announced but was believed to be over$1.65 billion in 2021.In 2020,Moon Active bought the game company Melsoft for several hundred million US dollars.In 2021,Moon Active received an investment of$300 million led by its existing shareholder Insight Partners.The company is now valued at o

43、ver$5 billion.The most famous game of the company is Coin Master,which was outstanding in many markets around the world.Moon ActiveCoin MasterPet MasterFamily IslandMy Cafe18First Release DateGames Release DateDeduplicated CreativesCoin Master was released as early as 2010 and has been played for ov

44、er 11 years.The game raked in a revenue of totally$1.3 billion in 2021 to become one of the 8 games grossing over$1 billion in the world.The game generated most of its revenue from the US which contributed more than half(52.61%)of the games total revenue.However,things didnt always go well for the g

45、ame.Before December 2018,the game grossed less than$10 million every month.And Moon Active made lots of changes to the game in 2019 and added the modes of PVP and city construction.Thanks to those elements added,the games revenue began to soar.Coin MasterApr.2016Dec.201050.5KMoon Actives Representat

46、ive GameSource：SocialPeta Advertiser Analysis;the data were from App Store&Google Play,excluding any data from any third-party Android platforms.The creatives were captured by SocialPeta and deduplicated.Date Range:Jan-Jul 2022Source:SocialPeta-Advertiser Analysis;based on advertisers numbers of cre

47、atives captured and analyzedDate Range:Jan-Jul 202219050010001500200025003000350040001/11/151/292/122/263/123/264/94/235/75/216/46/187/27/167/30iOSAndroidEarly May saw a peak of creatives,with most of its creatives on Google AdsIn 2022,the game had averagely 2,500 creatives a day,with obviously more

48、 creatives released on Android than on iOS;The game released relatively more creatives in mid-April and May,recording a peak of creatives in May with as many as over 4,200 creatives in a day;Over 60%of the games creatives were released on Google Ads for iOS,and nearly 20%of its creatives were on Goo

49、gle Ads for Android.Global AdvertisingAnalysis of Coin Master800+3400+1.64%16.94%4.69%2.86%5.08%4.86%63.93%3.35%3.73%14.46%18.53%18.75%21.77%19.41%OtherUnityAdsFacebookInstagramMessengerAudience NetworkGoogle AdsDuration:75 daysDimensions:720*900Advertising Platform:Advertising Copy:Uwaga:gra Coin M

50、aster uzaleniaNajedaj i atakuj swoich znajomych z serwisw spoecznociowych i graj z nimi.Docz do przygody!(Polish)Click to playSource:SocialPeta-Ad Display,displaying the new and relatively popular creatives within the date range.Date Range:Jan-Jul 2022;Popularity(0-1000)is an overall numerical value

51、 related to ad duration,views,and market effect.Creatives with a higher popularity are more competitive.20Estimated Impressions:615.2KPopularity:546Celebrity endorsements are marketing secretDavid Schwimmer,famous for portraying Ross Geller in the sitcom Friends.The impact of gaming influencer marke

52、ting goes far beyond the clicks and downloads attributed to tracking links.Coin Masters Recently Popular CreativeInsights into Global Mobile Game MarketingSource:SocialPeta,based on data retrieved from backend data sourcesDate Range:Jan-Jul 202222This year saw a total of 20.2 million mobile game cre

53、atives released,a significant decline compared to the same period last year,down 17.8%YoY.There were 52,900 active advertisers,up 4.2%YoY.Despite a significant decline in creatives,there was a rising number of advertisers.And monthly creatives had been increasing from January to July this year,which

54、 means advertising competition will be more intense in the second half of the year.4.0M5.0M6.0M7.0M8.0M10.0 K13.0 K16.0 K19.0 K22.0 K25.0 K28.0 KJanFebMarAprMayJunJulActive AdvertisersActive CreativesMobile game advertising was gradually recovering to reach a peak in JulyAnalysis of Global Mobile Ga

55、me MarketingGlobal Mobile Game Advertisersin Jan-JulCreatives of Global Mobile GamesIn Jan-Jul52.9KYoY 4.2%20.2MYoY 17.8%Active AdvertisersActive CreativesCasual and puzzle games contributed the most advertisers,while RPGs released the second most creatives.Source:SocialPeta,based on data retrieved

56、from backend data sourcesDate Range:Jan-Jul 202223Casual and puzzle games contributed the most advertisers and creatives,together accounting for about 1/3 of the advertising of global mobile games.Casual game advertisers increased by 4.36%compared to the same period last year,thanks to the increase

57、of hyper-casual game advertisers.RPGs reported a dramatic decline in advertising,with advertisers dropping by 2.47%YoY and creatives dropping by 1.5%YoY,the biggest decline of all game genres.Analysis of Global Mobile Game AdvertisingPuzzle 12.42%Simulation 9.68%Action 8.47%Arcade 7.04%RPG 6.63%Casu

58、al 26.52%StrategyCardCasinoAdventureOtherCasual 17.86%Puzzle 13.47%RPG 12.32%Strategy 9.94%Simulation 9.18%Action 7.57%CasinoCardAdventureBoardOtherSource:SocialPeta,based on data retrieved from backend data sourcesDate Range:Jan-Jul 2022246.3 K3.4 K2.8 K0K1K2K3K4K5K6K7KCasualPuzzleSimulationActionR

59、PGArcadeStrategyCardCasinoAdventureMonthly AdvertisersIn 2022,mobile game advertisers per month:21.9K;monthly creatives per advertiser:318Among all mobile games,casual games had the most monthly advertisers.According to SocialPeta,there were over 6300 casual game advertisers per month,followed by pu

60、zzle game and simulation game advertisers.Strategy games had 555 monthly creatives,the most among all games monthly creatives,mainly contributed by SLG games,one type of strategy games.386 555 378 0100200300400500600CasualPuzzleSimulationActionRPGArcadeStrategyCardCasinoAdventureMonthly CreativesGlo

61、bal Game Advertising Analysis by Game GenreSource:SocialPeta,based on data retrieved from backend data sourcesDate Range:Jan-Jul 202225318322 293 307 370 361 387 293 0501001502002503003504004500.0 K5.0 K10.0 K15.0 K20.0 K25.0 KGlobalNorth AmericaEuropeJapan&SouthKoreaSoutheast AsiaSouth AmericaMiddl

62、e EastChinas HK,Macao&TWMonthly AdvertisersMonthly CreativesNorth America still had the most mobile game advertisersMonthly creativesquantity in Middle East,Southeast Asia,South America were more than the global average creativesMobile game advertisers in North America:14.5KNorth America had the mos

63、t average monthly advertisers,which were nearly 15K.Europe recorded the most significant decline in average monthly advertisers,down 14.5%YoY.Average creatives in Middle East:387Middle East had the highest number of monthly creatives per advertiser,which were 387.Southeast Asia and South America had

64、 the most average creatives.Global Game Advertising Analysis by RegionsSource:SocialPeta,based on data retrieved from backend data sourcesDate Range:2020-202226Video 86.40%Image12.83%Other 0.77%17,486KVideo has always been the main format of mobile game creatives.With the upgrading of global mobile

65、devices and mobile networks,advertisers tend tochoose video creatives as their major advertising format because videos can convey much more information.Video creatives accounted for the highest percentage:Over 86%68.27%69.07%85.19%86.16%18.69%18.21%13.09%11.43%H1 2020H2 2020H1 2021H2 2021Changing tr

66、ends of video and image creatives over the yearsThe percentage of video creatives continued to riseThe percentage of image creatives dropped from 18%to about 12%Percentage of Creatives by Game GenreTotal video creativesPercentage of creatives by game genreSource:SocialPeta,based on data retrieved fr

67、om backend data sourcesDate Range:2021-202227Mobile game advertisers and creatives on Android accounted for 70%of the total advertisers and creatives.Apples new IDFA forced more and more companies to focus their advertising on Android,as a result of which,average creatives per advertiser on Android

68、were 6.1%more than that on iOS.41.54%39.00%27.61%27.50%58.46%61.00%72.39%72.50%0%20%40%60%80%100%Q1 2021Q2Q3Q4Q1 2022Q2Percentages of creatives on iOS and Android30%70%Percentage of Advertisers27%73%Percentage of CreativesIn April 2021,Apple introduced its new IDFAInsights into Mobile Games Advertis

69、ing on iOS&AndroidAndroid333Average quantity of creatives per month in 2022iOS314Average quantity of creatives per month in 202228Top 20 Global Mobile Games by Advertising in 2022Source:SocialPeta-Advertiser Analysis;advertisers are sorted by their deduplicated creatives within the data range from h

70、igh to lowDate Range:Jan-Jul 2022iOSAndroid1FishdomPlayrixPuzzle2Word TripPlaySimple GamesWord3The AntsStarUnionStrategy4Coloring Book!Doodle MobileBoard5Rise of KingdomsLilith GamesStrategy6EvertaleZigZaGameRPG7The Grand MafiaYotta GamesStrategy8Block PuzzleDoodle MobilePuzzle9歡樂大東家EWORLDSimulation

71、10State of SurvivalFunPlusStrategy11ResortopiaDH GamesSimulation12Mafia CityYotta GamesStrategy13Two DotsPlaydotsCasual14Purrfect TaleDH GamesSimulation15Wordle!Lion StudiosWord16Kingdom GuardTap4FunStrategy17Last FortressIM30Strategy18聖樹喚歌新連信息RPG19Dynasty Legends 2Taihe InteractiveRPG20Animal Resta

72、urantDH GamesSimulation1Scatter SlotsMurkaCasino2Pharaohs SlingerDheeraj mauryaCasino3Jackpot WorldBole GamesCasino4The Grand MafiaYotta GamesStrategy5Treasure AnubisApp Keep StudioCasino6Mafia CityYotta GamesStrategy7Lords MobileIGGStrategy8Kingdom GuardTap4FunStrategy9Tiles HopAmanotesCasual10Wolf

73、 AdventureTatinc5Casino11Lotsa SlotsBole GamesCasino12Rise of EmpiresIM30Strategy13Coin PetASIA YUTAI NETWORK LIMITEDCasino14EvonyTop GamesStrategy15Rise of KingdomsLilith GamesStrategy16SunlightsKiwi TechnologiesCasino17Cash FrenzyBole GamesCasino18The AntsStarUnionStrategy19FishdomPlayrixPuzzle20G

74、arena Free FireGarenaActionTop PerformingAd CreativesAnalysis投放TOP10Source:SocialPeta-Ad CreativesDate Range:Jan-Jul 2022Live-action creatives are very popular in America.Theres a big difference between creatives in China and in America.Live-action creatives are a popular choice because they are ver

75、y convincing.There are mainly two types of live-action creatives:gaming strategy recommendation and live-action scenarios.Both Chinese and American game publishers value live-action creatives,but there are some obvious differences:American game publishers prefer KOL creatives while global publishers

76、 in China prefer live-action scenario creatives.RAID:Shadow LegendsHard-core card RPGEvonyHot-selling SLGClick to playClick to play30Popular Creatives for American Games投放TOP10Source:SocialPeta-Ad CreativesDate Range:Jan-Jul 2022The creatives value the expression of graphics,focus on displaying char

77、acter voice,modeling,character settings.Gacha mechanic has become the main source of revenue for Japanese games.Whether its a bishjo game or an otome game,the advertising creatives would highlight the characters concept art,voice,and settings.For different gameplays,character skills or background st

78、ories would be displayed,so users would remember and like the characters more.娘 Bishjo and idol-making！MusicOtome,music,and idol-makingClick to playClick to play31Popular Creatives for Japanese Games投放TOP10Source:SocialPeta-Ad CreativesDate Range:Jan-Jul 2022The creatives highlight the game tech thr

79、ough the details of game scenes and characters:Lineage WClick to playClick to play32Popular Creatives for South Korean GamesMMO mobile games have become the most unique game genre in South Korea,with their distinctively realistic graphics and vast backgrounds demonstrating the features of open-world

80、 and next-generation games in South Korea.Creatives for those games are usually long-form videos of game scenes switching,showing the advanced game technologies.投放TOP10Source:SocialPeta-Ad CreativesDate Range:Jan-Jul 2022Gameplays remain the core of creatives,and creatives ending with a failure are

81、no longer trending.Creatives for hyper-casual games are mainly about gameplays,trying to attract more gamers by showing how entertaining the gameplays are.Many creatives used to lure gamers into playing the games by displaying stupid game controls.Now users are very familiar with the advertising pat

82、tern,so most creatives for hyper-casual games end with a success to highlight how original and entertaining the games are.Click to playMr BulletLion Studios33Trends of Hyper-Casual Game Creatives in H1 2022Sculpt peopleCrazy LabsMerge GrabberVoodooClick to playClick to play投放TOP10Source:SocialPeta-A

83、dvertiser AnalysisDate Range:Jan-Jun 2022Strategy mobile game creatives are designed with a lightweight gameplayRecently,strategy mobile games would add some casual or puzzle gameplays,such as snake,matching,and merge,trying to attract more gamers by featuring“less difficult to start”and“entertainin

84、g”.Usually these games creatives would include guidance of options to be made,and changing numbers or forced failures would be used to attract people to download and play the games.Puzzles&SurvivalThe Grand MafiaLords MobileClick to playClick to playClick to play34Trends of Strategy Mobile Game Crea

85、tives in H1 2022投放TOP10Source:SocialPeta-Advertiser AnalysisDate Range:Jan-Jun 2022RPG creatives were mostly short videos,attempting to make the games a more popular topic of conversation on the platforms.RPGs are mostly hardcore.To attract gamers attention,RPG creatives are generally about stories

86、or contents of the games.With the great popularity of short video apps,advertisers started to design high-quality short video creatives,mainly including fake VLOG,short plays by influencers,game stories acted out by real people,etc.,taking advantage of short-video platforms to improve creatives impr

87、essions and games popularity.LifeAfterThn Vng Chi MngEpisode Click to playClick to playClick to play35Trends of RPG Mobile Game Creatives in H1 2022投放TOP10Source:SocialPeta-Advertiser AnalysisDate Range:Jan-Jun 2022Simulation games added drama(helping the mother and her kids or the girl)to the creat

88、ives.Such creatives are usually combined with easier gameplays,such as match-3,merge,numerical selection,etc.,using“sympathy”and“newbie friendly”to attract female users.Some effective and high-quality creatives,such as repairing ratty house for the mother and her kids,have been used as game themes t

89、o launch many decoration games.Family Farm Adventure Matchington MansionMy HomeClick to playClick to playClick to play36Trends of Simulation Mobile Game Creatives in H1 2022SocialPeta&GameISBroadPlatform,coverage of countries/regions,analysis dimensionsLargeData sizeRapidData updatingIn-depthIntelli

90、gent recommendation,self-developed algorithmOver 1.2 billion advertising dataCovering 5.1 million advertisersMultidimensional in-depth analysis of productsExclusive data and traffic intelligenceCovering 70 countries/regions and over 70 channels worldwideUpdated hourlyOver 1 million ad data are updat

91、ed each daySocialPeta-the worlds leading advertising and marketing platformProvide real-time updates of global market trends,and insights into competitors advertising data,promotion/monetization strategies,and cost-efficient ways toacquire global 90%of top companies have chosen to use“SocialPeta”39T

92、he Israeli industry is a relative newcomer to the global video games scene but has reached significant accomplishments within a short period.It has grown froma nascent industry in the early 2000s to one that has produced success stories on a global scale.In 2021,its revenues were estimated at$8.6 bn

93、.Compared to2016,where industry revenues stood at$1 bn.,there has been an impressive average yearly growth of 54%,with revenues increasing by about 760%over the lastfive years.Moreover,the Israeli video games industry in Israel is a flourishing market with great potential.In 2021,Israel was home to

94、some 190 companies with around14,000 employees.Compared to 2017,the industrys employees numbered some 4,000 employees.This marks a 250%increase in human resources and anaverage annual growth of 38%.In addition,there has been an 11%growth in the number of companies during this time.Israels video game

95、s industry is facing significant challenges as it struggles to maximize its potential with a lack of funding and a shortage of humanresources.As startups thrive in Israel,they are not enough investors to comprehend and evaluate the industrys full potential and not enough educationalprograms to creat

96、e the much-needed human resources.GameIS was established in 2009 to assist the industry with those problems.It continues today to help nourish the Israeli video game ecosystem byaddressing those issues and working with all the players in the Israeli sector.GameIS A non-profit organization that has been promoting the Israeli digital games industry since 2011https:/www.gameis.org.il/40