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1、2023 Travel OutlookJanuary 2023Hotel Booking IndexTravel Plans&PreferencesCONTENTSMethodology:Results shown among two online polls conducted by Morning Consult on behalf of AHLA.The first was conducted December 16 19,2022 among 4005 U.S.adults and the second was conducted December 28,2022 to January

2、 2,2023 among 4021 U.S.adults.The interviews were conducted online and the data were weighted to approximate a target sample of adults based on gender,age,race,educational attainment,and region.Topline results from each survey have a margin of error of plus or minus 2 percentage points.3The short-te

3、rm outlook for the hotel industry is very good based on MorningConsult and AHLAs blended average of relevant factors travel likelihood,financialwellness,and a preference for hotels over alternative lodging options.HOTEL BOOKING INDEX7.1Booking Index Composite Score:10Excellent98Very good76Good54Fair

4、32Poor10Very poorout of 104Hotel Booking Index CalculationHOTEL BOOKING INDEXComponents1.Travel likelihood(next three months)50%1aLeisure travel likelihood 23.5%1bBusiness travel likelihood 26.5%Qtext:How likely,if at all,are you to travel overnight for the following in the next three months?2.Self-

5、assessment of household financial security 30%Qtext:How would you rate your households financial security right now?3.Preference to stay in hotels for travel(next three months)20%3aLeisure travel hotel likelihood 10%3bBusiness travel hotel likelihood 10%Qtext:If you were to travel overnight for _ in

6、 the next three months,which of the following types of accommodations would you be most likely to stay in?26.5%23.5%30%10%10%Factor Weighting in Index Calculation5Most adults whose jobs involve traveling are likely to do so in the next 3 months.Over one-third of U.S.adults are likely to travel overn

7、ight for leisure during that time.11%17%17%18%18%11%14%11%10%20%21%14%9%10%Leisure or vacation travel*Business travelHOTEL BOOKING INDEXHow likely,if at all,are you to travel overnight for the following in the next three months?Absolutely certainAbout 50-50Absolutely will NOT*Asked of employed adult

8、s whose jobs involve business travel(n=1085)53%likely to travel for business36%likely to travel for leisure6A plurality of adults(27%)rate their own households financial security a 5 on a zero-to-ten scale,indicating they can make ends meet month-to-month without any money left over for non-essentia

9、ls.6%3%4%5%6%4%9%27%12%14%11%10 able to spend freely on non-essentials98765 able to pay bills and buy essentials,but nomoney left over43210 unable to pay bills and/or make essentialpurchasesHOTEL BOOKING INDEXFinancial security refers to your households ability to comfortably pay for necessities whi

10、le still having money left over for non-essentials.How would you rate your households financial security right now?Please rate on a scale of 0 to 10,with 0 being unable to pay for basic monthly expenses and 10 being able to spend freely on non-essentials.24%50%7Hotels are the most popular option for

11、 leisure and business travelers alike,with majorities selecting them as their most likely lodging option for either type of travel in the next 3 months.HOTEL BOOKING INDEXIf you were to travel overnight for _ in the next three months,which of the following types of accommodations would you be most l

12、ikely to stay in?52%31%7%4%3%2%A hotel(orsimilar space)With family oror friendsA short-termrental orhomeshare,suchA campsite(ina tent,camper,or RV)Cruise shipOther76%13%7%1%1%A hotel(or similarspace)With familyor friendsShort-term rentalor homeshareCruise shipOtherLeisure or vacation travelBusiness

13、travel(n=1085)Hotel Booking IndexTravel Plans&PreferencesCONTENTS9Most adults are likely to increase the frequency,length,and distance of their vacation trips in 2023 compared to 2022.Three-in-five are more likely to stay in a hotel this year than last.25%18%22%24%18%16%21%22%24%16%19%40%11%16%55%15

14、%18%44%15%18%44%11%16%55%8%17%58%12%19%48%13%20%45%19%17%40%Travel with larger groups*Take more business trips*Take longer business tripsAttend more large gatherings,events,or meetingsAttend more indoor gatherings,events,or meetingsTake trips to farther-away destinationsTake longer leisure/vacation

15、tripsTake more leisure/vacation tripsStay in a hotelTRAVEL PLANS&PREFERENCESHow likely are you to do the following in 2023 compared to 2022?60%60%57%55%55%52%45%45%41%TotalMoreLikely*Business travel items asked only of business travelers.Totals may not sum to 100%due to rounding.Much more likely Som

16、ewhat more likely Slightly more likely Likelihood not affected 10Most Valentines Day travelers indicate hotels are their most likely lodging option for the holiday.One-third of Easter travelers have hotel plans,though a plurality(50%)will stay with loved ones.47%32%54%24%42%26%34%50%50%29%42%43%16%1

17、4%4%20%7%4%11%14%11%Easter(Apr.9)Presidents Day(Feb.20)A family event,such as a wedding,birthday,anniversary,or family reunionMartin Luther King Jr.Day(Jan.16)Family vacation(not tied to a specific occasion)Valentines Day(Feb.14)A hotel With family orfriends A short-termrental orhomeshare,such as Ai

18、rbnbor VRBO A camper or RV A cruise ship Other TRAVEL PLANS&PREFERENCESIf you travel overnight for the following occasion(s),what type of accommodations would you be most likely to choose for your stay?11Responses from business travelers indicate a genuine return-to-normal for most employers standar

19、ds around work travel.20%52%9%20%53%9%20%51%11%18%52%10%19%19%19%20%Amount of spending employer will cover on businesstripsAmount of business trips expected/supported byemployerAverage length of business trip(s)takenShare of employees expected/encouraged to travelfor workLess now than before About t

20、he same More now than before Dont know/No opinion TRAVEL PLANS&PREFERENCESYou indicated that your job typically involves some amount of business travel.Which of the following best describes your employers approach to business travel NOW compared to before 2020(that is,prior to the COVID-19 pandemic)

21、?Asked of business travelers(n=1085)12The importance of business travel(and face-to-face interactions generally)is well understood among working adults,with two-thirds agreeing that both are important for client relationships.37%17%38%16%36%17%37%16%33%17%29%19%38%15%36%16%37%16%35%18%26%14%7%25%14%

22、7%24%16%7%27%14%6%18%19%12%20%20%12%27%13%7%30%11%7%26%14%7%26%14%7%Increased reliance on virtual work negativelyimpacts workplace cultureIncreased reliance on virtual work negativelyimpacts productivityIn-person meetings and business travel facilitateproductivity in a way virtual-only meetings cann

23、otIn-person meetings and business travel fostercollaboration in a way virtual interactions cannotIn-person meetings and business travel buildorganizational strength in a way virtualinteractions cannotFace-to-face interactions and business travel areimportant for professional trainingsFace-to-face in

24、teractions and business travel areimportant for keeping morale highIn-person meetings and business travel satisfya need for human connection that virtual-onlymeetings cannotFace-to-face interactions and business travelare important for establishing and maintainingrelationships with coworkersFace-to-

25、face interactions and business travelare important for establishing and maintainingrelationships with clientsStrongly agreeSomewhat agreeDont know/Noopinion Somewhat disagreeStrongly disagreeTRAVEL PLANS&PREFERENCESThinking about the recent transition some workplaces have made to virtual or hybrid w

26、ork environments,would you agree or disagree with the following statements?66%65%64%61%63%63%63%60%49%51%TotalAgreeAsked of employed adults(n=1915)13Business travelers interest in bleisure travel remains strong,with nearly all workers whose jobs involve travel indicating interest in extending their

27、work trips for leisure.44%40%9%5%2%Very interestedSomewhat interestedNot too interestedNot interested atallEmployer would notallow thisTRAVEL PLANS&PREFERENCESHow interested,if at all,would you be in extending a business trip by a day or two for leisure purposes?This is sometimes referred to as bleisure(business+leisure)travel.Asked of adults whose jobs involve business travel(n=1085)84%14%48%of business travelers have done this in the past year,including majorities of$100k+earners,urban adults,and 18-44 year-olds.