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1、15 STRATEGIES FOR FINDING QUALIFIED LEADSIncreasing Revenue Through New Members2TABLE OF CONTENTSIntroduction5 Strategies forFinding Qualified LeadsConclusionSocial MediaOnline Business PresenceWebsiteCRMData3Lead generation is fundamental for the success of businesses of all sizes,including gyms.Ne

2、w leads turn into members and members turn into increased revenue.Recurring monthly revenue is essential for a profitable club.But how do you keep a steady flow of leads coming into your gym month after month?Are you optimizing all the resources you can?We created this guide to help you develop and

3、enhance your lead generation strategy.Use the following lead generation ideas to generate qualified prospects for your club.INTRODUCTION4SOCIAL MEDIAOPTIMIZE YOUR SOCIAL MEDIA CHANNELS BEST PRACTICES FOR SOCIAL MEDIAPost consistentlyDefine your clubs voiceFollow brand guidelinesUse social media to s

4、tart aconversation,not just talk at peopleIts critical that your social media pages are optimized.Think of these channels as a way for both prospects and members to get valuable information.Gone are the days of just posting randomly on social media.Younger generations will go to your social media ac

5、counts for gym updates,news,and other information.Thats why its critical that information found on these platforms is up-to-date and correct.Have altered hours or offering a special promotion?Be sure this information is available and easy to access.5ONLINE BUSINESS PRESENCEGOOGLE BUSINESS PAGEREVIEW

6、SReviews are inevitable.While we want more positive ones than negative,you will always have unhappy customers who want to talk about it online.The best thing you can do is respond to every review on your page and supply a solution.If the review is positive,offering a thank you is always appreciated.

7、If the review is negative,let the customerknow you care about their feedback and want to improve their experience.Give them a way to reach out to you(phone,e-mail)to continue the conversation so they know you care.Reviews can play a large part in someones buying decision or even the decision to come

8、 in for a tour.Responding to negative reviews is your chance to show that you are a present business owner.Your Google business pageis the information that pops up immediately when someone searches for your business.Thats why its important to make it as easy as possible for potential members to reac

9、h you.Your e-mail,phone number,hours of operation,and website should all be accessible.Everyone does itwe“Google”something to find the answer were looking for.So,if someone is looking for a gym in their area and your information isnt up-to-date,you could lose out on qualified leads.6WEBSITEKEYS TO A

10、 SUCCESSFUL WEBSITEMultiple forms on the landing page:Trying to get leads to sign-up for a complimentary trial or to come in for a tour?Give them multiple places to fill out their information.We recommend making sure at least one form is near the top of the website.Menu that is easy to navigate:Most

11、 likely,your website has a lot of information on it.Make it easy to navigate with a menu that directs prospects to where they need to be.Chat:We are in the age of instant gratification.Combine that with people who dont like to talk on the phone and you have the number one reason you need to have a c

12、hat bot on your website.Chat bots allow you to respond to common questions with automated responses and answer more detailed questions about membership.Whether you built your website on your own or hired someone to do it,its important to know the key features of a successful website.7CRMCUSTOMER REL

13、ATIONSHIP MANAGEMENT 101A CRM allows you to have a deeper understanding of what communication methods and frequencies work with your prospects.Combine the power of an optimized website and social media channels with a CRM to get the most out of your marketing efforts.Your goal is to transform visito

14、rs into leads and help them act.CRM stands for Customer Relationship Management.It is a technology that allows you to interact with both members and prospects.MARKETING AUTOMATION Utilizing a CRM helps you keep up with the speed in which our world runs.Prospects do not adhere to your business hours

15、and can be searching for a gym to join at any time.Lets consider someone who puts in their information for a guest pass at 9pm,after your doors have closed.By using marketing automation within a CRM,you can have a series of text messages and emails follow-up with the prospect to get them all the inf

16、ormation they need about coming in for a trial.8DATAGUIDE YOUR MARKETING EFFORTSFor example,if you consistently look at your group fitness class utilization,you can understand who is taking classes and when.This can help you not only structure your group fitness class schedules in the future but add

17、 more of what people want.You can also help market to the right audience.If you see that your average group fitness class participant is an 18-25 year old female that comes in between 6am and 9am,you can launch a much more focused marketing campaign to this demographic.Understand who your members ar

18、e and let that help guide your marketing efforts.Data allows you to make informed and reliable decisions.Using data to help inform your marketing efforts will help you work smarter,not harder.9Lead generation is essential for your gym.It is how you are going to gain more members,which will result in

19、 increased monthly revenue.The five strategies shared are surefire ways to increase the number of leads that you are getting and will give you a greater opportunity to land new members.For any information on how ABC IGNITE can help your lead generation through our marketing automation,reporting feat

20、ures,and member profiles please schedule a call with our account executive team today.CONCLUSION10ABC Fitness Solutions()is the premier provider of software and related services for the health andfitness industry.Building on a reputation for excellence in support for clubs and their members,ABC is t

21、he trusted provider to boost performance and create aTotalFitnessExperience for members of clubs of all sizes,whether anationalfranchise,regionalchain,or alocalgym.Founded in 1981,ABC helps nearly 24,000 clubs and facilities globally perform better and more profitably,offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance.Email:Website:https:/Phone:866-364-4596