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1、12Critical insights that make you moneyUnlock&define audiences,plan campaigns across platforms,conduct competitive intelligence,and identify media to reach the audiences you care aboutThe value of your audienceMaximize media and content investment with an unmatched authority in cross-platform media

2、and box office measurement.Identify valuable audiences and brand impact through brand survey liftsAudiences to maximize ROIEnsure privacy compliance&brand safety with industry leading contextual technology,intelligent content categorization&robust programmatic options that connects the data to the k

3、ey consumers or your business/advertisersYour Strategies For Always On LearningsUnearth the motivations behind consumers social engagement&benchmark against competitors.Align the brands tone around the sentiment to maximize engagement243M+Mobile Phones/Tablets192M+Desktops138M+CTV Devices68M+TVs33%H

4、ouseholds Measured210 Local Markets130K+Movie Screens Measured25K+Movie Theaters Measured74 Countries25M+Brands,Publishers&Influencers70+Countries covering Facebook,Twitter,Instagram,YouTube,Twitch&TikTok3The State of Digital Commerce Growth of Online GrocerySocial CommerceCookies,Consumers&Privacy(

5、oh my!)AGENDA12344DIGITAL COMMERCE DATA HAS BEEN SOURCED FROM COMSCORES CONSUMER PANEL AND ONGOING RESEARCHFOCUS OF THIS REPORT IS U.S.DATADollars spent online in non-travel retail categories,via both smartphone and tablet.Dollars spent online in non-travel retail categories,via desktop or mobile de

6、vices.Travel spending is not included in retail commerce5Connecting the dots to dollars6THE NUMBER YOUVE BEEN WAITING FORTotal non-travel retail dollars spent online in 2022(desktop+mobile)Source:Comscore Digital Commerce Measurement,U.S.,2022A FIRST MILESTONEFOR THE INTERNET:U.S.online retail spend

7、ing surpassed1T$Highest year of digital commerce everHighest quarter ever7JUST HOW QUICKLY HAS DIGITAL COMMERCE ACCELERATED TO REACH THE$1 TRILLION MILESTONE?Source:Comscore Digital Commerce Measurement,U.S.,2013-2022Dollars spent are not adjusted for inflation.Retail spending does not include Trave

8、l$235.3$268.4$305.3$364.2$436.6$528.2$615.1$705.4$904.3 2013201420152016201720182019202020212022$1.09TT O T A L D I G I T A L C O M M E R C E D O L L A R S I N B I L L I O N S8ONLINE NON-TRAVEL RETAIL EXCEEDED ONE TRILLION DOLLARS SPENT FOR THE FIRST TIME IN HISTORYSource:Comscore Digital Commerce M

9、easurement,U.S.,2019-2022Dollars spent are not adjusted for inflation.Retail spending does not include Travel15%15%18%17%17%8%18%16%22%34%25%31%22%23%21%18%$99.0$103.3$100.7$126.7$109.4$108.2$115.9$144.6$133.2$142.3$141.9$180.3$158.2$169.8$170.5$204.7$38.9$41.2$46.4$58.8$52.1$47.8$57.3$70.1$64.3$67.

10、4$73.9$101.0$81.8$87.5$90.5$127.5$137.9$144.5$147.1$185.5$161.5$156.0$173.2$214.7$197.5$209.8$215.8$281.3$240.0$257.2$260.9$332.2 Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Y O Y%C H A N G E I N T O T A L D I G I T A L C O M M E R C E$Total Digita

11、l Commerce MobileDesktopBILLIONS($)924%25%27%29%29%28%29%32%32%32%31%33%33%33%32%34%36%34%34%35%38%Q417Q118Q218Q318Q418Q119Q219Q319Q419Q120Q220Q320Q420Q121Q221Q321Q421Q122Q222Q322Q422AFTER MULTIPLE YEARS HOVERING IN THE LOW 30S,MOBILES SHARE OF TOTAL DIGITAL COMMERCE DOLLARS HAS NEARLY REACHED 40%So

12、urce:Comscore Digital Commerce Measurement,U.S.,Q4 2017-Q4 2022M-C O M M E R C E S H A R E O F T O T A L D I G I T A L C O M M E R C E D O L L A R S1018%28%October 2021October 2022FINDING DEALS IS MORE IMPORTANT THAN EVERSource:Plan Metrix Multi-platform,Total Audience 18+,3-month average ending Oct

13、ober 2021 and October 2022,U.S.C O N T E N T F E A T U R I N G S A L E S&P R O M O T I O N S:U N I Q U E V I S I T O R S110M144MOctober 2021October 2022P R O P O R T I O N O F S A L E S&P R O M O T I O N S V I S I T O R S W H O A G R E E W I T H T H E S T A T E M E N T“PRICE IS THE MOSTIMPORTANT CON

14、SIDERATION WHEN MAKING A PURCHASE”11RETAIL KEYWORDS WITH HEIGHTENED LEVELS OF ENGAGEMENT REVOLVE AROUND SAVINGComscore Social Powered by Shareablee,Trend Topics,US*Retail and US*Consumer Goods,Facebook,Instagram,Twitter,TikTok,Top 5000 posts,January 2021-December 20222 0 2 1-2 0 2 22 0 2 1-2 0 2 2“B

15、 U D G E T”“B U L K”2 0 2 1-2 0 2 2“B A R G A I N”12AS RETAILERS CONTINUE TO PUSH EARLY PROMOTIONS,THIS YEAR NOVEMBER GAINED SIX PERCENTAGE POINTS OF SPENDING SHARESource:Comscore Digital Commerce Measurement,U.S.,Q4 2018-2022M O N T H L Y S H A R E O F Q U A R T E R L Y C O N S U M E R S P E N D I

16、N G (T O T A L D I G I T A L)D E C E M B E RN O V E M B E RO C TO B E R28%28%29%28%28%38%38%37%38%44%34%34%33%34%28%2018201920202021202213ONLINE GROCERY AND APPAREL ARE BY FAR THE TOP SPENDING CATEGORIESSource:Comscore Digital Commerce Measurement,U.S.,2021-2022Dollars spent are not adjusted for inf

17、lation.Retail spending does not include TravelEvent tickets has shown exceptional growth in post-pandemic recoveryT O P G R O S S I N G D I G I T A L C O M M E R C E C A T E G O R I E ST O T A L 2 0 2 2T O P G R O W I N G D I G I T A L C O M M E R C E C A T E G O R I E SY O YGrocery/Baby/PetApparel&

18、AccessoriesComputers&PeripheralsConsumer ElectronicsFurniture&AppliancesEvent TicketsDigital ContentApparel&AccessoriesVideo Games&AccessoriesHome and GardenTOTAL DIGITAL COMMERCE 2022$1.09T+21%14Growth of Online Grocery15$9.5$10.0$11.8$10.1$11.5$11.7$18.9$19.1$21.2$24.5$30.8$27.7$39.7$30.9$31.4$32.

19、8$34.2$5.3$4.1$5.7$6.9$7.3$10.2$13.1$13.6$13.1$12.7$12.3$15.4$18.7$17.7$19.7$22.3$29.8$14.8$14.2$17.5$17.0$18.8$21.9$32.0$32.7$34.3$37.2$43.1$43.1$58.4$48.5$51.1$55.1$64.0 Q42018Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022BY 2020,ONLINE GROCERY HAD

20、 ROCKETED TO A TOP-GROSSING DIGITAL COMMERCE CATEGORY&CONTINUES TO GROWSource:Comscore Digital Commerce Measurement,U.S.,2018-2022Dollars spent are not adjusted for inflationGrocery/Baby/Pet-TotalMobileDesktopBILLIONS($)16Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022

21、Q22022Q32022Q42022GROCERY SPENDING ON MOBILE DEVICES HAS CONTINUED TO OUTPACE APPAREL SINCE Q1 2020Source:Comscore Digital Commerce Measurement,U.S.,Q1 2019 Q4 2022G R O C E R Y/B A B Y/P E T C A T E G O R Y V S A P P A R E L(M O B I L E C O M M E R C E)GROCERY/BABY/PETAPPAREL$29.8B$21.9B$4.1BQ1 202

22、0 was the first quarter any mobile retail category had higher spending than Apparel$6.7BQ1 2019Q1 2020Q4 2021Q4 2022Q4 202017Social Commerce18A C T I O N S Q 3 T O Q 4 2 0 2 2RETAILERS&CPG BRANDS TURNED TO SOCIAL FOR MESSAGING AT SCALEComscore Social powered by Shareablee,Partnership Explorer,US Con

23、sumer Goods&US Retail,Q3 and Q4,2022F A C E B O O KI N S T A G R A M19156M62M207M155MConsumer GoodsRetailCOMMERCE CATEGORIES HAVE SEEN STRONG GROWTH ON TIKTOKComscore Social powered by Shareablee,Metrics&Trends,US Consumer Goods and US Retail,Actions(Category Total),TikTok,2020-2022T I K T O K A C T

24、 I O N S20T I K T O K V I E W S U.S.R E T A I L&C P G THE COMMERCE GROWTH STORY ON TIKTOKComscore Social powered by Shareablee,Metrics&Trends,US Retail and US Consumer Goods,Video Views(Category Total),TikTok,2020-20222 0 2 02 0 2 221Consumer expectations aroundprivacy22THE PRIVACY FORWARD CONVERSAT

25、IONComscore Total Digital,Facebook,Twitter,Instagram,TikTok,Posts mentioning“cookieless”or“privacy forward”or“cookies deprecation”or“consumer privacy”2 0 1 92 0 2 2CALIFORNIADATA23ONE TO WATCH IN 2023Source:Comscore Activation Data|January 1,2021 December 31,202251%49%AD IMPRESSIONS DELIVERED WITH I

26、DSAD IMPRESSIONS FROMPRIVACY-FORWARD STRATEGIES(WITHOUT IDS)24Key Takeaways25Total online retail spending in the U.S.exceeded one trillion dollars for the first time ever,led by online grocery,apparel,and computers/peripherals.Mobile spending continues to take on a larger and larger role,accounting

27、for nearly 40%of digital retail dollars spent.26After becoming a top spending category in early 2020,online grocery continues to lead in total spending.This category has shown strength on mobile,where it continues to hold the highest-grossing category over apparel and accessories.27Digital&Social ha

28、ve become critical elements to a post-covid store end cap display as more and more consumers discover products online creating a threat for legacy brands and a tremendous opportunity for new brands in an Always On ever-changing consumer world.28JCLOUGHCOMSCORE.COMIESSLINGCOMSCORE.COMEvolving Shopping Behaviors&the Path to Purchase