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1、AirlinesSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the airline ind

2、ustry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyAirlinesexamples21.29%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsThe median post interaction rate for Facebook and Twitter in the airline industry remains steady.Since November 20

3、22,there has been a 22.76%decrease in Instagram interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry In the last 12 months,brands in the Airlines category shared:58.48%photos 15.78%videos 14.80%album

4、s 6.87%links 4.05%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Posts types on InstagramIn the l

5、ast 12 months,brands in the Airlines category shared:55.87%photos 18.79%reels 18.56%carousels 6.77%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Posts types on TwitterIn the last 12 months,brands in the Airlines cat

6、egory shared:69.14%status 28.22%links 2.21%photos 0.41%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.27%Avg.engagement rate per post for video Videos perform best in terms of organic performance on Facebook worldwide.Albums(0.24%)are followed by photos,which have

7、a 0.19%engagement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry 1.08%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.0

8、8%,followed by carousels,with an average engagement rate of 1%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Organic performance of posts types on Instagram0.06%Average engagement rate per post for photoIn terms of organic

9、 performance on Twitter worldwide,photos perform best,with an average engagement rate of 0.06%,which is 0.001%more than the 2nd highest post type,video.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Organic performance of pos

10、ts types on TwitterAverage engagement rate and distribution of engagement rate on Facebook,Instagram,and Twitter.Overall engagement data shows that airline-related brands have established a more significant niche on Instagram.On the other hand,airline-related posts have been shared the most on Twitt

11、er.Organic EngagementAverage engagement rate per post across all platforms0.95%Average engagement rate per postWith an average engagement rate of 0.95%per post,Instagram remains the most engaging medium for the airline sector.Instagramthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sampl

12、e:Socialinsiderworldwide data for the Airlines industry 0.19%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over time on FacebookDistribution of engagement rate on FacebookFrom January to July 2022,the avg.engagement rate per post on Facebook has tried to remain constant.There can be seen sign

13、ificant growth in August 2022,and the avg.engagement rate per post for the airline industry is higher than the avg.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsi

14、derworldwide data for the Airlines industry 0.94%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom January to August 2022,the avg.engagement rate per post on Instagram has tried to remain constant.There can be seen significan

15、t growth in September 2022,and the avg.engagement rate per post for the airline industry is lower than the avg.engagement rate for all sectors(0.88%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry 0.003%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rat

16、e over time on TwitterDistribution of engagement rate on TwitterFrom January to September 2022,the avg.engagement rate per post on Twitter has tried to remain constant.Even though there can be seen significant growth in November 2022,the avg.engagement rate per post for the airline industry is lower

17、 than the avg.engagement rate for all sectors(0.03%).Posts per week between platforms133.40Average posts per weekBetween January 2022 and December 2022,airline brands shared 2.33-Instagram posts,3.46-Facebook posts,and 133.40 Twitter posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-3

18、1 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Improve your social media strategy with Socialinsider All in one place for competitor research and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook e

19、ngagement rate per post(by followers)Facebook engagement rate per post is calculated as the sum of reactions,comments and shares on the post divided by the total number of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rat

20、e per post is calculated as the sum of likes and comments on the post divided by the total number of followers that profile has.The result is then multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received

21、on the Tweet divided by the total number of followers that profile has.The result is then multiplied by 100.Average Posts per DayThe average number of posts published in a day in the selected time period.This is calculated as the total number of posts divided by the number of days in the interval of

22、 the selected time period.InteractionsThe number of interactions(comments,reactions,shares)received for the posts published in the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts133,00023,933,00044,0005,330,000134,000929,502,000Methodology