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1、Arts&craftsSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content i

2、n the arts&crafts industry across all platforms.However,Instagram reels remain the most engaging sort of media.Content StrategyArts&Crafts brands-examples82.69%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook and Twitter in the arts&crafts business

3、 remains steady.Since November 2022,there has been a 82.69%decrease in TikTok interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwi

4、de data for the Arts and crafts industry Posts types on InstagramIn the last 12 months,brands in the Arts and crafts category shared:41.92%photos 34.96%reels 18.02%carousels 5.08%videosContent diversity on InstagramIn the last 12 months,brands in the Arts and crafts category shared:55.04%photos 16.9

5、5%videos 13.91%links 12.04%albums 2.04%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts indust

6、ry Posts types on TwitterIn the last 12 months,brands in the Arts and crafts category shared:48.96%status 32.89%photos 16.40%links 1.73%videosContent diversity on Twitter1%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average e

7、ngagement rate of 1%,followed by carousels,with an average engagement rate of 0.65%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry Organic performance of posts types on InstagramOrganic performance of posts types on

8、Facebook0.43%Avg.engagement rate per post for status Statuses perform best in terms of organic performance on Facebook worldwide.Albums(0.35%)are followed by photos,which have a 0.21%engagement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for

9、the Arts and crafts industry 0.34%Average engagement rate per post for photoIn terms of organic performance on Twitter worldwide,photos perform best,with an average engagement rate of 0.34%,which is 3%more than the 2nd highest post type,status,link and gif.Posts performanceon TwitterDate Range:1 Jan

10、 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry Organic performance of posts types on TwitterAverage engagement rate and distribution of engagement rate on TikTok,Instagram,Facebook and Twitter.Overall engagement data shows that arts and crafts-related brands ha

11、ve established a more significant niche on TikTok.On the other hand,arts and crafts-related posts have been shared the most on Twitter.Organic EngagementAverage engagement rate per post across all platforms2.90%Average engagement rate per postWith an average engagement rate of 2.90%per post,TikTok r

12、emains the most engaging medium for the arts&crafts sector.TikTokthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry 2.90%

13、AVG.ENGAGEMENT RATE PER POSTTIKTOK Engagement rate over time on TikTokDistribution of engagement rate on TikTokFrom April to mid-September 2022,the avg.engagement rate per post on TikTok has tried to remain constant.Even though there can be seen significant growth in December 2022,the avg.engagement

14、 rate per post for the arts and crafts industry is lower than the avg.engagement rate for all sectors(4.06%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry 0.79%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribu

15、tion of engagement rate on InstagramFrom January to mid-June 2022,the avg.engagement rate per post on Instagram has tried to remain constant.Even though there can be seen significant growth in September 2022,the avg.engagement rate per post for the arts&crafts industry is lower than the avg.engageme

16、nt rate for all sectors(0.88%).0.20%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over time on FacebookDistribution of engagement rate on FacebookFrom January to October 2022,the avg.engagement rate per post on Facebook has tried to remain constant.Even though there can be seen significant gr

17、owth in November 2022,the avg.engagement rate per post for the arts and crafts industry is lower than the avg.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialin

18、siderworldwide data for the Arts and crafts industry 0.12%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate over time on TwitterDistribution of engagement rate on TwitterFrom January to December 2022,the avg.engagement rate per post on Twitter has tried to remain constant.There can be seen signific

19、ant growth in December 2022,and the avg.engagement rate per post for the arts and crafts industry is higher than the avg.engagement rate for all sectors(0.03%).Posts per week between platforms26.10Average posts per weekBetween January 2022 and December 2022,arts&crafts brands shared 3.99-Instagram p

20、osts,6.13-Facebook posts,26.10-Twitter posts and 2.30-Tiktok posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Arts and crafts industry Improve your social media strategy with Socialinsider All in one place for competitor research

21、 and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook engagement rate per post(by followers)Facebook engagement rate per post is calculated as the sum of reactions,comments and shares on the post divided by the total numb

22、er of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per post is calculated as the sum of likes and comments on the post divided by the total number of followers that profile has.The result is then multiplied by 100.T

23、witter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received on the Tweet divided by the total number of followers that profile has.The result is then multiplied by 100.TikTok engagement rate per post(by followers)This is calcu

24、lated as the sum of likes,comments,and shares on the post divided by the total number of followers that page has.The result is then multiplied by 100.Average Posts per DayThe average number of posts published in a day in the selected time period.This is calculated as the total number of posts divide

25、d by the number of days in the interval of the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts86,00010,286,00047,0009,741,00046,00014,668,00087,000118,086,000Methodology