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1、EducationSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the education

2、 industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content Strategyhigher education brands-examples24.81%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsWhile the average post interactions on Facebook and Twitter remain mostly flat,they drop by 24

3、.81%on Instagram in the last 12 months.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry In the last 12 months,brands in the Education category shared:51.36%photos 17.58%links 16.22%albums 13.77%videos 1.05%s

4、tatusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Posts types on InstagramIn the last 12 months,bra

5、nds in the Education category shared:51.98%photos 25.03%carousels 14.66%reels 8.32%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Posts types on TwitterIn the last 12 months,brands in the Education category shared:3

6、9.76%links 37.96%photos 15.45%status 6.81%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.17%Avg.engagement rate per post for album Albums perform best in terms of organic performance on Facebook worldwide.Albums(0.17%)are followed by statuses,which have a 0.14%enga

7、gement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry 1.99%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.99%,followe

8、d by carousels,with an average engagement rate of 0.80%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Organic performance of posts types on Instagram0.13%Average engagement rate per post for videoIn terms of organic perfo

9、rmance on Twitter worldwide,videos perform best,with an average engagement rate of 0.13%,which is 1%more than the 2nd highest post type,photo.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Organic performance of posts types

10、on TwitterAverage engagement rate and distribution of engagement rate on Facebook,Instagram,and Twitter.Overall engagement data shows that Education-related brands have established a more significant niche on Instagram.On the other hand,Education-related posts have been shared the most on Twitter.Or

11、ganic EngagementAverage engagement rate per post across all platforms1.36%Average engagement rate per postWith an average engagement rate of 1.36%per post,Instagram remains the most engaging medium for the Education sector.Instagramthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sample:S

12、ocialinsiderworldwide data for the Education industry 0.12%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over time on FacebookDistribution of engagement rate on FacebookFrom January to August 2022,the avg.engagement rate per post on Facebook has tried to remain constant.Even though there can

13、be seen significant growth in September 2022,the avg.engagement rate per post for the education industry is lower than the avg.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Date Range:1 Jan 2022-31 Dec 2022 Samp

14、le:Socialinsiderworldwide data for the Education industry 1.35%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom January to June 2022,the avg.engagement rate per post on Instagram has tried to remain constant.There can be see

15、n significant growth in June 2022,and the avg.engagement rate per post for the education industry is higher than the avg.engagement rate for all sectors(0.88%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry 0.04%AVG.ENGAGEMENT RATE PER POSTTWITTEREnga

16、gement rate over time on TwitterDistribution of engagement rate on TwitterFrom January to May 2022,the avg.engagement rate per post on Twitter has tried to remain constant.There can be seen significant growth in December 2021,and the avg.engagement rate per post for the education industry is higher

17、than the avg.engagement rate for all sectors(0.03%).Posts per week between platforms15.23Average posts per weekBetween January 2022 and December 2022,education brands shared 4.09-Instagram posts,5.13-Facebook posts,and 15.23 Twitter posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31

18、 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Improve your social media strategy with Socialinsider All in one place for competitor research and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook e

19、ngagement rate per post(by followers)Facebook engagement rate per post is calculated as the sum of reactions,comments and shares on the post divided by the total number of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rat

20、e per post is calculated as the sum of likes and comments on the post divided by the total number of followers that profile has.The result is then multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received

21、on the Tweet divided by the total number of followers that profile has.The result is then multiplied by 100.Average Posts per DayThe average number of posts published in a day in the selected time period.This is calculated as the total number of posts divided by the number of days in the interval of

22、 the selected time period.InteractionsThe number of interactions(comments,reactions,shares)received for the posts published in the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts6,155,0001,642,066,0001,920,000408,264,000468,000370,753,000Methodology