《Socialinsider ：2022年度飲料社交媒體行業報告（英文版）（19頁）.pdf》由會員分享，可在線閱讀，更多相關《Socialinsider ：2022年度飲料社交媒體行業報告（英文版）（19頁）.pdf（19頁珍藏版）》請在三個皮匠報告上搜索。

1、BeveragesSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the be

2、verages industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyBeverages brands-examples49.77%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook,Instagram and Twitter in the beverages industry rem

3、ains on a flat line,while on TikTok,there is a 49.77%decrease in interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Bev

4、erages industry Posts types on InstagramIn the last 12 months,brands in the Beverages category shared:59.49%photos 19.76%reels 11.91%carousels 8.82%videosContent diversity on InstagramIn the last 12 months,brands in the Beverages category shared:65.02%photos 18.88%videos 11.23%albums 4.32%links 0.53

5、%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Posts types on TwitterIn the last 12 months,bra

6、nds in the Beverages category shared:76.17%status 12.45%photos 7.66%links 3.71%videosContent diversity on Twitter1.41%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.41%,followed by videos,with an ave

7、rage engagement rate of 0.85%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Organic performance of posts types on InstagramOrganic performance of posts types on Facebook0.44%Avg.engagement rate per post for photo Photos p

8、erform best in terms of organic performance on Facebook worldwide.Photos(0.44%)are followed by links,which have a 0.24%engagement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry 0.29%Average engagement rate per post for

9、 photoIn terms of organic performance on Twitter worldwide,photos perform best,with an average engagement rate of 0.29%,which is 1%more than the 2nd highest post type,link.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Organ

10、ic performance of posts types on TwitterAverage engagement rate and distribution of engagement rate on TikTok,Instagram,Facebook and Twitter.Overall engagement data shows that beverages-related brands have established a more significant niche on TikTok.On the other hand,beverages-related posts have

11、been shared the most on Twitter.Organic EngagementAverage engagement rate per post across all platforms7.04%Average engagement rate per postWith an average engagement rate of 7.04%per post,TikTok remains the most engaging medium for the beverages sector.TikTokthe most engaging platformDate Range:1 J

12、an 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry 7.03%AVG.ENGAGEMENT RATE PER POSTTIKTOK Engagement rate over time on TikTokDistribution of engagement rate on TikTokFrom A

13、pril to June 2022,the avg.engagement rate per post on TikTok has tried to remain constant.There can be seen significant growth in December 2022,and the avg.engagement rate per post for the beverages industry is higher than the avg.engagement rate for all sectors(4.06%).Date Range:1 Jan 2022-31 Dec 2

14、022 Sample:Socialinsiderworldwide data for the Beverages industry 0.88%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom July to August 2022,the avg.engagement rate per post on Instagram has tried to remain constant.Even thou

15、gh there can be seen significant growth in August 2022,the avg.engagement rate per post for the beverages industry is lower than the avg.engagement rate for all sectors(0.98%).0.35%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over time on FacebookDistribution of engagement rate on FacebookFr

16、om January to March 2022,the avg.engagement rate per post on Facebook has tried to remain constant.There can be seen significant growth in October 2022,and the avg.engagement rate per post for the beverages industry is higher than the avg.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-

17、31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry 0.07%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate over time on TwitterDistribution of engagement rate on TwitterFrom May to

18、September 2022,the avg.engagement rate per post on Twitter has tried to remain constant.There can be seen significant growth in August 2022,the avg.engagement rate per post for the beverages industry is higher than the avg.engagement rate for all sectors(0.03%).Posts per week between platforms10.38A

19、verage posts per weekBetween January 2022 and December 2022,beverages brands shared 2.32-Instagram posts,1.56-Facebook posts,10.38-Twitter posts and 1.54-Tiktok posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry

20、Improve your social media strategy with Socialinsider All in one place for competitor research and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook engagement rate per post(by followers)Facebook engagement rate per post i

21、s calculated as the sum of reactions,comments and shares on the post divided by the total number of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per post is calculated as the sum of likes and comments on the post di

22、vided by the total number of followers that profile has.The result is then multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received on the Tweet divided by the total number of followers that profile has.T

23、he result is then multiplied by 100.TikTok engagement rate per post(by followers)This is calculated as the sum of likes,comments,and shares on the post divided by the total number of followers that page has.The result is then multiplied by 100.Average Posts per DayThe average number of posts publish

24、ed in a day in the selected time period.This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts88,0007,045,000591,00071,194,0001,379,000111,932,000425,000229,311,000Methodology