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1、MARCH 2023Re-platformed Planet?Implications of the Rise and Spread of Chinese Platform TechnologiesBy Peter D.RaymondEfforts should be made to build our country into a cyber power.The countries that take command of the internet will win the world.Chinese president Xi Jinping1Chinas efforts to domina

2、te and potentially weaponize next-generation technologies are now garnering considerable attention.In October 2022,the Biden administration imposed wide-ranging restrictions on Chinas access to advanced chip technologies,and it is considering additional actions on quantum computing,artificial intell

3、igence(AI),and biotechnologies.These measures come on top of broader Western efforts to constrain Chinas growing dominance in telecommunications and surveillance technologies,such as those provided by Huawei,ZTE,Hikvision,and others.Beyond their implications for weapons systems,these efforts reflect

4、 concerns regarding whose technologies will underlie our increasingly digital societies and what those technologies might be used for.Only recently,however,have the risks posed by Chinas internet platformssocial media,e-commerce,and search applications such as TikTok,AliExpress,and WeChatbegun to be

5、 considered.Like their U.S.counterparts(such as Facebook,Google,and Amazon),Chinese platforms facilitate user1.Zhou Xin,Coco Feng,andMinghe Hu,“With rising confidence,Xi Jinping wields the internet as a tool of empowerment and control,speeches reveal,”South China Morning Post,March 18,2021,https:/ P

6、lanet?Implications of the Rise and Spread of Chinese Platform Technologies|2interaction and offer community,connectivity,shopping,news,entertainment,search,and many other now indispensable functions for our internet-reliant digital societies.With TikToks explosive growth in the United States,there i

7、s a surge in efforts to ban the app at local,state,and federal levels.Much of the concern has focused on the data collection and surveillance possibilities the Chinese-owned app might provide to Beijing.While those risks are real,the influence capabilities of TikTok are,surprisingly,only just gainin

8、g attention.The focus on TikToks influence appears overdue given what we know about the influence wielded by platforms such as Facebook,Twitter,Google,and Amazon.By many measures,TikTok is both more addictive and more influential than its U.S.counterparts.Nations such as Russia,China,and Iran have u

9、nderstood the soft powers of platforms for some time.They have used Western platforms to influence not only U.S.and other Western elections,but also social discourse and civil society.Studies show that these efforts have had measurable impacts by shaping online and offline civic action,initiating an

10、d fanning conspiracy theories,and promoting divisions in society.The growth and spread of Chinese platforms globally pose additional risks.In the West,these platforms are likely to be constrained through government regulation.But in much of the rest of the world,their proliferation offers China powe

11、rful influence capabilities that could be used(and in many cases already is being used)to undermine democratic institutions and processes,sow discord,and boost Chinas image and interests.Given modern societies reliance on internet platforms,if Chinese platforms become preeminent in numerous countrie

12、s around the world,they would contribute significantly to Chinas command of the internetand with it a commensurate diminishment of U.S.business,power,and global influence.Internet Platforms Are Nearly EverywhereThe internet has become indispensable to modern life,and platforms offering social media,

13、e-commerce,and search functions have become an indispensable,almost indistinguishable,part of the online experience.This is true throughout the world.Today,nearly two-thirds(5.03 billion)of all people have access to the internet.For those not yet connected,significant efforts are under way around th

14、e world to bring digital connectivity to underserved communities.The vast majority of todays internet users also use social media(4.7 billion,or 59 percent of the global population);while global internet users grew by 4 percent in 2021,social media users grew by 10 percent,more than twice that pace.

15、On average,internet users spend a remarkable seven hours a day onlinetwo and a half of those on social media,or 15 percent of an individuals waking hours.It is not just social media.More than three-quarters of internet users between the ages of 16 and 64 also report using e-commerce(buying something

16、 online)each month.E-commerce is revolutionizing retail and with it global supply chains,logistics,and payment systems.Nearly 20 percent of all retail commerce is now handled through e-commerce platforms,and that number is expected to rise to 24 percent by 2026.In dollar terms,that equates to an inc

17、rease from$5.2 trillion to$8.1 trillion over four years.The popularity of social media and e-commerce apps,however,is surpassed only by search engine apps such as Google.In fact,the majority of internet users(63 percent)cite“search”as the primary reason they go online.It is so valuable to individual

18、s that,according to internet scholars Erik Brynjolfsson and Peter D.Raymond|3Avinash Collis,the median price you would have to pay an individual in the United States to forego their ability to use internet search for one year was$17,000and this was before the Covid-19 pandemic.Social media,e-commerc

19、e,and search are three of the key functions that are both essential to and synonymous with todays digital world.Platforms offering these features bring not only community,connection,and services,but have themselves become part of the essential infrastructure of the internet as portals to many other

20、services and connections:advertising,maps,news,resources,websites,and much more.2 Moreover,platform companies such as Amazon are now extending their capabilities beyond user experience and services to cloud computing and content delivery networks(CDNs),essential infrastructure of our connected world

21、.Platforms Are Architected for Influence As these platforms have gained power in the global economy,their ability to shape what users experience has also come to light.Independent research,whistleblowers,and government investigations have detailed disturbing powers of influence that can be exercised

22、 through these platforms.For instance,a report by Avaaz found that four times more views were generated by the 10 most popular Facebook Covid-19 misinformation sites compared to content from the 10 leading international health institutions(e.g.,the WHO and CDC).Amazon favors its products over those

23、of third-party retailers selling on its platform,and its logistics business was found to have reshaped supply chains and logistics in the United States,largely to its favor.The European Union fined Google over 8 billion euros for favoring its products and services over those of independent companies

24、 using its platform.Perhaps more disturbing,multiple studies found that social media and search platforms have been able to sway voters in the United States and abroad.Indeed,mounting evidence shows platforms have and exert powers of influence over social discourse,beliefs,and behaviors.They can aff

25、ect elections and buying habits,undermine factual accounts,stir social discord,and shift political,social,and commercial behaviors.These powers partly arise out of the role platforms increasingly play as vital internet infrastructure and gateways,as well as key elements of social,commercial,governme

26、ntal,and political interaction in modern societies.These influence powers also arise out of the design characteristics of the platforms themselves.Social media,search,and e-commerce platforms are,in effect,designed as“architectures of influence.”They are explicitly built to engage users and keep the

27、m engaged through a powerful mix of data on those users,stimulation of the brain chemical dopamine,and algorithms that continuously test and refine stimuli to enhance engagement.This is the“business logic”of platform technologiesthrough data,dopamine,and algorithms they keep users attracted and enga

28、ged.This generates advertising and transaction revenue while also amassing saleable data and helping refine algorithms.This underlying business logic gives rise to other levers of influence in platform architecture,such as“structural attributes,”the capabilities platforms possess to purposefully sha

29、pe what users are seeing and experiencing.Platforms largely use three methods:surveillance,chokeholds,and moderation.Surveillance includes the ability to monitor users activities,their purchases,who they friend,2.In the United States,for example,Google is the primary search engine no matter the brow

30、ser,and its maps are linked on many webpages.In addition,more than 70 percent of Americans reported getting their news from social media sites.Re-platformed Planet?Implications of the Rise and Spread of Chinese Platform Technologies|4where they are located,what information they exchange,and the like

31、.Because platforms control the algorithms and the user experience,they are also able to“choke off”or limit access to content(chokeholds or chokepoints).Some of these chokehold powers are desirable or even legally mandated,such as preventing access to violent videos or child pornography.But platforms

32、 can also impose their own chokeholds,restricting content they deem undesirable,such as political messaging with which they disagree.Beyond surveillance and chokeholds,platforms exercise active moderation,which entails purposeful efforts to steer users to particular content and away from other conte

33、ntfor example,by promoting one product over another or one kind of political messaging over another.Moderation is the ability to purposefully shape and refine what users see and experience.Thus,platforms structural attributes,building on their business logic,give them considerable powers of influenc

34、e over their users.The final layer of influence architecture,called“leveraged affordances,”refers to platforms operation as open spaces that enable multiple users to exchange information with each otherand,in many cases,to seek to influence other users on the platform.Today,internet influencers driv

35、e billions of dollars in product sales,ignite trends,define fashions,and much more.But other users,leveraging the capabilities platforms offer to reach a broad audience,sow conspiracy theories,promote disinformation or misinformation,and seek to steer online and offline behaviorincluding voting and

36、insurrections.These often involve the use of techniques such as bots,fake users,and flooding.Figure 1 summarizes platforms architectures of influence,highlighting their business logic,structural attributes,and leveraged affordances.Figure 1:Sources and Mechanics of Platform InfluenceDescriptive Name

37、Platform CharacteristicsBrief DescriptionBusiness Logic Data harvesting,dopamine production,computer engineeringFundamental characteristics that power platform performance and success Structural AttributesSurveillance,chokepoints,moderationDesign characteristics that result in giving platforms power

38、s to monitor and control access to contentLeveraged AffordancesInfluencers,bots,disinformation Tools that leverage platform design/affordances and can be deployed by platform usersSource:Authors analysis.These design and performance characteristics of platforms create an environment where influence

39、can be exercised by at least five different actors:the platforms themselves,users of the platform,the sovereign nation from which the platform originates,Peter D.Raymond|5 a host nation where the platform operates(outside its sovereign territory),and cyber intruders or hackers.These actors may conte

40、st and counterbalance each other on the platform,but it is the platform business itself that becomes the final arbiter and thus is often the most critical actorenabling,constraining,or exerting influence.Figure 2:Actors Influencing PlatformsActorsDescriptionInterests/motivations in exerting influenc

41、e through platformsActions to exert influence through platformA.Platform BusinessesCompanies that own/manage platforms and ecosystemsPrimarily profits and growth;compliance with rules and regulationsMaintain and improve platform performanceB.Platform Users/ExploitersActors within or out-side platfor

42、m com-munity who leverage platform affordancesSocial,political,and economic interests;criminal interests Posting,sharing,bots,flooding,disinformation,misinformation C.Platform SovereignsStates with“political authority over central nodes of platform businesses”3Social,political,and eco-nomic interest

43、s(domestic and foreign)Direction or guidance to platform businesses,rules,regulations,standardsD.Platform Local(or Host)SovereignsStates where platforms operate but are not headquartered(i.e.,not platform sovereigns)Social,political,and eco-nomic interests(domestic and foreign)Direction or guidance

44、to platform businesses,rules,regulations,standardsE.Platform Cyber IntrudersIndividuals,groups,or nation-states who break into platforms digital architectureTheft,incitement,influence,surveillance,obstructionManipulation of data or algorithmsSource:Authors analysis.Chinese Platforms and InfluenceChi

45、nese platforms were built on the same principles as those of the West.Indeed,for a few years Western platforms competed in China with Chinese platforms.However,through a combination of regulatory constraints and intense competition,by 2010 most Western platforms were forced to or chose to exit the c

46、ountry.4 Western capital,however,did not:Through a series of finance-raising efforts on international and domestic markets,Chinese platform companies such as Tencent and Alibaba raised billions of dollars to fund next-generation innovation and their own domestic and international expansion.Today,Chi

47、na has some of worlds leading social media,e-commerce,and search platforms,which offer immersive and deeply compelling digital ecosystems that have brought products,services,3.This is adopted from Farrell and Newman,who define powers over network operations and nodes.4.In the wake of riots in Chinas

48、 Xinjiang province in 2009,Beijing blocked and then banned Facebook and Twitter,effectively ending their oper-ations in China.Google,though significantly constrained,closed operations in 2010 due to onerous censorship requests from the government and after a cyberattack,attributed to the Chinese gov

49、ernment,revealed that the emails of human rights activists on its platform had been hacked.EBay proved unable to compete against locally connected Chinese firms.Re-platformed Planet?Implications of the Rise and Spread of Chinese Platform Technologies|6connectivity,and financial access to hundreds of

50、 millions of Chinese citizensnot to mention users abroad.In fact,Chinese platforms have been at the forefront of digital innovation,bringing into the mainstream addictive short-video formats(such as TikTok),digital payment and credit scoring systems,QR codes,influencer-driven selling,community buyin

51、g programs,and much more.For a number of years,Chinas digital innovation has been regarded by industry observers as well ahead of that of the United States.Figure 3:Statistics on Select Chinese Platforms(as of January 16,2023)PlatformServicesGlobal Presence*Global UsersMarket CapAlibaba GroupE-comme

52、rce,cloud,CDN,Ant Financial,music,gaming,streaming190 territoriesE-commerce alone903 million in China;305 million outside China$310 billionTencentWorlds largest gam-ing company,WeChat,e-commerce,cloud,CDN,Tencent Pay,music,streaming100 territoriesWeChat alone1.31 billion$458 billionByteDanceTikTok,e

53、-commerce,gaming,streaming150 marketsTikTok alone1 billion$300 billionNote:Standardized,comparable data is not available across all services and business for these companies.Chinas powerful and innovative platformswith their all-encompassing user experiences,data aggregation,and algorithmic manipula

54、tionsare also critical to the countrys domestic surveillance and control systems.Numerous studies have shown that in order to grow and flourish in Chinas environment,these platforms have had to make concessions to and partner with the government.Today,Chinas leading platforms are essential to the na

55、tions increasingly authoritarian surveillance and control architecture.While a host of technology firms are involved(from facial recognition software developers to broadband providers),platform companies such as Alibaba,Tencent,and Baiduthrough which citizens interface with technologyall play critic

56、al and instrumental roles as partners to the Chinese Communist Party(CCP)in blocking unwanted content,promoting government narratives,prompting“appropriate”behaviors,and reporting on users.Whether by choice,design,or compulsion,Chinese platforms are activeeven pro-activepartners of the CCP.As a resu

57、lt,they have developed and continue to develop advanced forms of exerting or enabling influence.These practices are built into their business operations,culture,and technology architecture.Arguably,as seen with TikTok,their influence capabilities are significant and,in some respects,more robust than

58、 those of competing Western platforms.Drawing from their extensive domestic experience,Chinese platforms are notably more practiced in directly exerting and facilitating influence.Said another way,their“architectures of influence”are stronger and more attuned to wielding power than those of the West

59、.The regulatory crackdown in China has served to further enhance the power of the CCP(the“platform sovereign”)to dictate what these platforms do and how.As these platforms expand beyond China,they have brought these capabilities and predispositions with them.For example,Tencents WeChat has around 20

60、0 million users outside of China.The app was Peter D.Raymond|7found to be a highly moderated platform for Chinese influence operations through news channels,influencers,and censorship.The system is so insular and attuned to Chinas interests that WeChat even censored messages from Australian prime mi

61、nister Scott Morrison,who was rebutting misinformation the Chinese government had spread on the appbut his messages were never received by Australias WeChat users.In 2022,WeChat simply disabled Morrisons access and sold the account to a Chinese company.Australia is not the only example.WeChat took s

62、imilar action in Canada,censoring a Canadian parliamentarians post to her Canadian WeChat followers when she expressed support for pro-democracy protesters in Hong Kong.WeChat posts by users abroad have also invited harassment of their family,friends,and business relations inside China.WeChats user

63、base may be influential,but outside China it is arguably small.However,its parent company,Tencent,is the largest gaming company in the world.Therefore,when Tencent censors live chats between its gamersas it has been doing since at least 2018,blanking out words like Taiwan,Uyghur,Tibet,and other sens

64、itive topicsthis arguably has a significant impact across its 1.4 billion users globally.More striking is that Tencent has openly sanctioned gamers outside China who raise issues such as the Hong Kong protests.After Ng“Blitzchung”Wai Chung supported the Hong Kong protests during an official tourname

65、nt,Hearthstone publisher Activision Blizzard(partially owned at that time by Tencent)“issued steep sanctions on the player,”and Tencent-owned Riot Games followed suit by“warning broadcasters and players to stay away from any sensitive topics during 2019s League of Legends World Championship.This inc

66、luded the Hong Kong protests.”Tencents companies are not alone in these efforts.ByteDance,TikToks parent company,was found to be censoring negative news about China on another one of its apps,BaBe,in its Indonesian operations.TikTok itself had“moderation”guidelines that prohibit topics that China co

67、nsiders sensitive(such as Xinjiang,Tibet,and Tiananmen).These actions are not limited to social media platforms,however.Chinas leading e-commerce firm,Alibaba,suspended its most popular Russian-language influencer,a Ukrainian,when he posted accounts of Russias invasion of Ukraine that differed from

68、the Russianand Chinesenarrative.Chinese platforms are clearly powerful influence engines,and they have been harnessed in support of CCP interests both inside and outside China.But are these platforms truly competitors of U.S.platforms on the global stage?Chinese Platforms International ExpansionChin

69、ese platforms have been expanding outside China since the early 2010s.This is especially so in emerging markets,where they have natural advantages stemming from their“mobile first”designs,integration of e-payments,and integration with the internet technology infrastructure(“tech stack”)that China is

70、 building through its Digital Silk Road(DSR).The DSR is the technology component of the countrys signature foreign-policy Belt and Road Initiative(BRI).It seeks to expand markets for Chinese technology companies while building commercial,social,and people-to-people connectivity between recipient cou

71、ntries and China.The DSR offers countries easy financing,government support,and encouragement for Chinese technology companies expanding overseas,particularly in emerging economies.Chinese platform expansion has also been driven by strong commercial interests,competition,and Re-platformed Planet?Imp

72、lications of the Rise and Spread of Chinese Platform Technologies|8abundant capital reserves.Along with far-reaching Chinese government support and encouragement,these companies have primarily used four methods to expand globally:1.Service extensions:This involves the expansion of service offerings

73、within a country(adding e-commerce to a social media platform,for example)or extending services to countries previously not served.2.Expanding technology infrastructure:This includes building data centers,content delivery networks,and cloud services in a country.In so doing,platforms are not only en

74、abling or expanding their own service offerings,but more closely linking their operations to the tech stack often being built(and maintained)by other Chinese companies.This interoperability within the tech stack may serve Chinese interests if and when there is a decoupling between Western and Chines

75、e digital technologies and ecosystems.3.Engaging in venture capital:Venture capital(VC)investments have proliferated not only in China,but in many countries around the world.Some of this is through branded corporate venture capital(CVC),but much of this investment takes place through venture capital

76、 firms not visibly associated with the platforms.Investing through other VC firms enables the platforms to diffuse equity risks while capturing insights into innovative or disruptive technologies they could then acquire more directly.These investments also allow the platforms access to technologies

77、and companies without direct brand identification.Thus,wherever there is significant VC activity,it is probable that the platform firms are present in branded and/or unbranded form.4.Minority and majority share acquisitions:Chinese platforms have been prolific investors and acquirers around the worl

78、d.As of November 2022,for example,Tencent had made more than 1,100 acquisitions or investments globally,Alibaba more than 260,and Bytedance over 50.Yet despite this near frenetic activity,as of 2022,few Chinese platforms could be considered“preeminent”in countries outside of China,meaning they do no

79、t comprise a significant majority of users in a given country.Western platforms(and some local or regional ones)dominate search,social media,and e-commerce.Unseating incumbent platforms is difficult due to strong network effects and high switching costs for users.Chinese platform companies have not

80、fared as well as their Western counterparts in terms of common measures of platform leadership such as stock value,market share,and net revenue.Moreover,Chinese platforms face various additional challenges,not least among them the recent tech crackdown in Chinaa“rectification”that was officially com

81、pleted in January 2023which forced many of these firms to restructure and redirect their investments.Figure 4:Select U.S.Platform Statistics(as of January 16,2023)PlatformServicesGlobal Presence*Global UsersMarket CapAmazon Web ServicesE-commerce,cloud,CDN,streaming,music,devicesE-commerce in 13 cou

82、ntries and delivery to 100+countries 300+million$980 billionPeter D.Raymond|9Meta(Facebook)Social media,e-commerce,dating,advertising,WhatsApp,metaverse150+countriesFacebook alone2.96 billion$354 billionGoogleSearch,YouTube,email,chat,advertising,photos,maps,cloud storage,phones150+countriesSearch a

83、lone 2+billion$1.18 trillionNote:Standardized,comparable data is not available across all services and business for these companies.In the face of these challenges,however,Chinese platforms retain several advantages thatat least in emerging economiesmay enhance their ability to eclipse Western platf

84、orms.These include their continued investments in and adoption of market-leading innovations(investments that are actually increasing),their integration with the Chinese tech stack in many countries(see Figure 5),and Chinas efforts to rewrite internet governance and technology standards globally.Leg

85、al scholars Matthew Erie and Thomas Streinz refer to a“Beijing effect”in emerging economies,wherein the attractiveness of Chinas vision of“digital sovereignty,”its construction and maintenance of countries internet architecture,and its efforts to reshape global technology standards will pull these c

86、ountries ineluctably into adopting its version of the internet.Figure 5:Chinese Successes at Every Level of the Tech StackUS/China Competition:Internet Techonology StackSoftware/hardware groupingsGeneral examplesUS-basedPRC-basedApplication layerSoftware applicationsInternet platforms(e.g.social med

87、ia,websites,mobile apps),machine-learning engines(from cloud providers),content handlersFacebook,Google,AMazon,Apple,Microsoft,PayPal,Zoom,Salesforce,AdobeBaidu,Alibaba,Tencent,JD.com,ByteDance,Ant Group,Megvil,iFlytek,CloudWalk,SenseTime,YITU,Ping AN Tech,Inspur,Huawei,CETCNetwork layerStorage and

88、software infrastructureContent delivery networks,cloud storage and infrastructureCloudfire,Akamai,Google,Microsoft,Amazon,IBM,Oracle,AppleAlibaba,Tencent ByteDance,Ping An Tech,Inspur,Huawei,CETCHardwareSatellite navigation,networking hardware,sensor hardware,semiconductors,mobile wireless networkin

89、g equipmentCisco,Juniper,Global Positioning System(GPS),Google,Amazon,Apple,Nvidia,AMD,Texas instruments,Qualcomm,Broadcom,Intel,Microsot,IBMHuawei,ZTE BeiDou,Nuctech,Meiya Pico,Hikvision,Uniview,Dahua,Megvii,iFlytek,SenseTime,DJI,Huaweis Hisilicon,SMIC,CETCRe-platformed Planet?Implications of the R

90、ise and Spread of Chinese Platform Technologies|10Physical layerCarrier infrastructureSubmarine cables,fibre-optic networks,mobile wireless network carrier equipment(5G base stations)AT&T,Sprint,Verizon,Congent,Comcast,Facebooik,Google,Amazon,Microsoft,T-Mobile USHentong,China Mobile,China Telecom,C

91、hina Unicorn,PEACE cable Ltd,Huawei,CETCSource:Samantha Hoffman and Nathan Attrill,Mapping Chinas Tech Giants:Supply chains&the global data col-lection ecosystem,(Canberra:ASPI,June 2021),https:/www.aspi.org.au/report/mapping-chinas-tech-giants-sup-ply-chains-and-global-data-collection-ecosystem.Rep

92、rinted with permission.There are indeed signs that Chinese platforms are already gaining ground.The explosive emergence and global adoption of Bytedances TikTok app is one.With more than 3 billion downloads,it is now on par with or exceeds Facebook downloads,though not yet Facebooks users.Tencents g

93、lobal leadership in gaming gives it an advantage in the development and creation of the next-generation internet(the metaverse),backed by local and national government agencies in China.Alibabas global gross merchandise value(the total value of goods and services sold on its platforms)is more than t

94、wice that of Amazon.These and other indicators point to potential disruption of U.S.leadership in these key infrastructural elements of todays digital societiesat least in emerging economies.China and Emerging MarketsEmerging market nations are of vital interest to the United States.They represent a

95、lmost 80 percent of the worlds people,and by 2050 will host six out of the seven largest economies in the world.The seven largest emerging market economies(E7)will constitute 50 percent of global GDP by 2050,compared with just 30 percent for the G7.The United States and the West rely on many of thes

96、e nations for more than trade and investment,however important that is to their own economic livelihood.Within international institutions such as the United Nations,these countries have a majority.For example,they hold 130 of the 193 UN seats;these countries will have an increasing voice at the Unit

97、ed Nations on issues ranging from human rights to technology standards and security standards.Even more fundamentally,the United States(and the West more broadly)relies on many of these nations for security.For instance,there are around 750 U.S.military bases across nearly 80 countries,many in emerg

98、ing economies.The Biden administrations National Security Strategy makes clear the importance of these nations to the United States and to the current system of international institutions.Chinas economic influence among these countries has been growing for years.In 2001,80 percent of nations worldwi

99、de had a greater volume of trade with the United States than with China.By 2018,the situation had largely reversed,with 70 percent of nations having a larger volume of trade with China than the United States.Much of Chinas expanded trade activity was welcomed in the Westand by the world at largeas a

100、 contribution to economic growth and prosperity and as a measure of Chinas growing integration with the U.S.-led world order.That thinking has shifted over the past decade,especially since the Covid-19 pandemic.Today,the concern is with countries overreliance on China for critical factors in global

101、supply chains,with its efforts to further its military capabilities through advanced technologies,and with its intentions to displace the United States as the leading global power.Peter D.Raymond|11Chinas investments in the BRI and DSR,the expansion of Chinese technology firms,and Chinas efforts to

102、influence global standards setting are just some of the ways it is seeking to create a more China-centric world.IMPLICATIONSChinese platforms have significant powers of influence,they have used these powers in support of CCP messaging and interests,and they are expanding globally.While Western platf

103、orms are creative and nimble,there is a strong chance that Chinas innovative and immersive platformsboosted by the countrys broader digital expansion and its alternative vision of the internetwill become preeminent in numerous emerging economies around the world.Given these platforms record of promo

104、ting CCP messaging and content,there is a clear risk that U.S./Western business,power,and influence would be impacted.What might that look like?Platform influence could shape what consumers buy;how supply chains do(or do not)operate;election outcomes;public sentiment on domestic and international is

105、sues;and a nations political,economic,and technological dependence on China.From a social media standpoint,preeminent Chinese platforms would be able to favor and promote messaging preferential to Beijings interestspotentially swaying everything from opinions to elections to social harmony.During th

106、e Covid-19 crisis,China spread disinformation that the virus originated from a military lab in the United States and then encouraged vaccine hesitancy around the world.When Russia invaded Ukraine,China promoted the view that it was an unprovoked war and that the United States and NATO had forced Rus

107、sia into a“limited military engagement.”There is a long list of Chinese propaganda and disinformation efforts.Although the presence of alternative news sources currently allows some fact-checking and rebuttal,what will happen when alternative news sources and messaging are significantly diminished?I

108、n e-commerce,slight algorithmic changes can also shift buying behavior and realign supply chains.What happens when the market for products and services favors Chinese providers over Western ones?Furthermore,to the extent companies in these nations rely on Chinas internet infrastructure(some of it ma

109、naged by Chinese platform firms),is it possible to slow order fulfillment from one source and accelerate it from another?When linked with Chinas dominant LOGINK logistics platform,could customs clearances and port processing be affected as well?In search functions,what might happen when access to a

110、broad range of information sources is curtailed?Manipulation of search results has been shown to affect voter preferences,consumer behavior,and social discord.What about linkages to satellite mapping as China rolls out Beidou,its alternative to the Global Positioning System(GPS),and this becomes the

111、 default map software for apps?How might traffic flows,shopping,and investment be adjusted to favor one group over another?On the geopolitical level,these changes could have significant impact on Western businesses,as well as on support for the United States and the West among a nations populationan

112、d therefore from its government.Wavering support could undermine Western representation and interests in global bodies such as the United Nations,in standards-setting organizations,and even political and military alignments.Re-platformed Planet?Implications of the Rise and Spread of Chinese Platform

113、 Technologies|12Admittedly,these are extreme scenariosbut not implausible,given what we already know about platform powers and influence.There is a long tradition of weaponizing industry in geopolitics and geoeconomics,but the understanding of platform powers is just beginning.Platforms and Geopolit

114、icsPolitical scientist Susan Strange set out the concept of“structural power”as a defining force in geopolitics and geoeconomics that“confers the power to decide how things shall be done,the power to shape frameworks within which states relate to each other,relate to people,or relate to corporate en

115、terprises.The relative power of each party in a relationship is more,or less,if one party is also determining the surrounding structure of the relationship.”Strange outlines four sources of structural power:“control over security;control over production;control over credit;and control over knowledge

116、,beliefs and ideas.”Social media platforms have demonstrated significant powers of control over knowledge,beliefs,and ideas.Digital payment systems,enabled by platforms,have exerted significant control over credit.E-commerce platforms often exert control over production(and distribution)of goods and

117、 services.To the extent security systems are linked to platforms,such as in Xinjiang and in the“safe city”installations China has supported around the world,platforms have a degree of control over security as well.U.S.Policy Response The United States has several advantages and disadvantages in this

118、 contest over global structural power.Its strengths largely arise from U.S.values shared by many people around the world,including free speech,human rights,democracy,the rule of law,and rewarding innovation.It will need to leverage these strengths to sustain a digital world open to a variety of voic

119、es and business enterprises.The United States has several disadvantages as well.These include a growing perception that it is behind the times in addressing its own platforms local and global powers.Both Europe and China appear to be well ahead of the United Statesand in line with popular opinionin

120、curtailing platforms privacy intrusions and algorithmic manipulation.While in China the government has retained the right to access this data and oversee algorithms,consistent with its overall surveillance and control infrastructure,the message it is sending around the world is that it offers a safe

121、r version of the internet than the United States can offer.This perception has been compounded by the absence of a strong U.S.role in internet governance and standards-setting organizations.In addition,the United States is largely unable to provide internet tech stack technologies and services at co

122、mpetitive prices equivalent to those offered by the Chinese.China often bundles its technologies into integrated packages that are difficult to compete against.Therefore,even if an emerging economy prefers U.S.technology,from a cost and performance standpoint it is likely to choose Chinese products.

123、Third,in certain respects U.S.platform technologies are racing to keep up with Chinese digital innovations such as TikToks algorithms.Even Facebooks efforts to build the metaverse may be surpassed by Chinas.In the fast-moving world of digital innovation,and with China redirecting investment away fro

124、m consumer applications toward industrial applications,Chinese innovation may slow.But,so far,that looks unlikely.Peter D.Raymond|13Building from its strengths,the United States is nevertheless capable of shaping this contest and bolstering an open and inclusive internet.It should:1.Retake a leaders

125、hip role with respect to data governance and privacy.The United States should lead in passing legislation that protects both human rights and the innovation economy for which it is famous,including laws regarding personal privacy and algorithmic transparency.This is admittedly challenging but will b

126、e essential to the legitimacy of U.S.platforms and technologies going forward.2.Lead in international standards-setting institutions across the technology spectrum.Among these are the International Standards Organization(ISO),the International Telecommunication Union(ITU),the Institute of Electronic

127、s and Electrical Engineers(IEEE),and the Internet Research Task Force(IRTF).Open,transparent standards setting needs to become a priority for the United States.Ensuring U.S.voices and technologies are effectively represented at these standards-setting bodies will help prevent China from defining tom

128、orrows technology standards in its sole interest.In addition,the United States should lead in issues of internet governance,making clear the benefits of an open and free internet compared to the closed and authoritarian“digital sovereignty”model China is promoting.3.Increase transparency with respec

129、t to both U.S.and Chinese platform influence.While there is growing attention to U.S.platform influence,there has been much less research and much less publicity on Chinese platform influence.The United States,international institutions,NGOs,and others need to devote at least as much focus to Chines

130、e digital influence efforts around the world.This is not to shift attention away from the important work of bringing transparency to all platform influences but to ensure that consumers and users around the world understand the implications of Chinese platforms as well.4.Play to U.S.comparative adva

131、ntages.If U.S.and Western firms cannot compete with the performance and price points of Chinese technology,they have at least two options.First,the United States can provide technical assistance to emerging market countries negotiating contracts with Chinese firms.Such past U.S.efforts have already

132、reduced costs,improved transparency,and provided for greater social and environmental benefits for certain BRI projects.Second,the United States can work with U.S.and Western technology companies to determine if price-competitive alternatives to Chinese technologies could be produced in third countr

133、ies such as India,Vietnam,or others.5.Invest in continued U.S.innovative leadership.The United States still has the most innovative economy in the world,as demonstrated by the impact of ChatGPT and the recent breakthrough in nuclear fusion.The Creating Helpful Incentives to Produce Semiconductors an

134、d Science Act of 2022(CHIPS Act),while a form of industrial planning,also aims to stimulate innovations in various new areas.Greater consideration should be given to U.S.tech industry partnerships with U.S.civilian and military institutions.This is how the internet was founded,and it is useful to ke

135、ep in mind as competition increases to control the“structural powers”of the twenty-first-century world.Re-platformed Planet?Implications of the Rise and Spread of Chinese Platform Technologies|14The influence powers of internet platforms are now becoming much better understood.As new AI innovations

136、are introduced,the ability of these platforms to shape what users see,believe,and act on will only increase.Chinese platforms are highly innovative and powerful influence engines that are also subject to the CCPs interests.On their own,there is a strong chance they will rise to preeminence in numero

137、us countries around the world.In combination with Chinas build-out of internet infrastructure,its efforts to control standards-setting for internet governance and technologies,and the increasing possibility of decoupling between Western and Chinese technospheres,Chinese platforms stand an even stron

138、ger chance of prevailing.If they do,we can expect a shift in structural power from the West to the East,potentially helping realize Xi Jinpings prediction that“the countries that take command of the internet will win the world.”Peter Raymond is a non-resident senior associate with the Economics Prog

139、ram at the Center for Strategic and International Studies in Washington,D.C.This report is based on recent doctoral research at Johns Hopkins School for Advanced International Studies.This report is made possible by general support to CSIS.This report is produced by the Center for Strategic and Inte

140、rnational Studies(CSIS),a private,tax-exempt institution focusing on international public policy issues.Its research is nonpartisan and nonproprietary.CSIS does not take specific policy positions.Accordingly,all views,positions,and conclusions expressed in this publication should be understood to be solely those of the author(s).2023 by the Center for Strategic and International Studies.All rights reserved.