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1、The State of PR Salaries2022 A deep dive into salaries,budgets and hours worked by PR teams across industriesA STUDY BYHow do PR salaries compare across industries,titles and more?1How are PR budgets changing this year?3What does work-life balance look like for PR pros?2In this report,we seek to ans

2、wer:How to use this reportThis report is intended to be used as part of an exploratory process to gain insights into PR roles,hours worked and PR team budgets.The data in this report can be used by PR practitioners and companies to inject realism,create leverage and gain a broader understanding of P

3、R roles across company types.A few things to note about benchmark data:Benchmarking can help provide a fresh perspective,but it isnt always perfect.Here are a few things to consider.The communications functions listed in this report may not align with all roles,experience levels,and/or company and i

4、ndustry dynamics.The data in this report is indexed by top performers.Markets can change quickly,so its important to check against additional data sources.About this surveyWE SURVEYED 1,887 PR PROS FROM APRIL 12 to MAY 3,2022.Company type:55%agencies31%brands12%nonprofits3%governmentLocation:82%US6%

5、UK5%Canada4%Europe(outside of UK)3%Asia2%Africa1%India1%South AmericaPR team size:Solo:12%2-10:41%11-100:31%101-1,000:11%1,000+5%Industry:Technology:16%Entertainment,media&publishing:15%Consumer products:9%Healthcare/biotechnology:6%Nonprofit:6%Education:6%Consumer services:6%Financial services:6%Ec

6、ommerce&retail:5%Food&beverage:4%Travel&tourism:3%Government:3%Automotive:2%Utilities/oil/energy:2%Primary audience:31%B2B30%B2C35%B2B and B2CA look at whats insidePR pros at brands are the highest earners,with 50%earning$100K or more annually and 26%earning more than$150K annually.Company size does

7、 not correspond with salary;company revenue does:more than half of PR pros at companies with revenue of$1B+earn$150K+annually.65%of PR pros at$1B+companies work more than 40 hours per week.PR directors work the most hours per week,while PR CEOs work most frequently after hours or on weekends.PR pros

8、 in travel&tourism,followed by healthcare,work more hours per week than other industries.Utilities/oil/energy is the industry where comms/PR budgets will most likely increase in the next yeartravel&tourism is the only industry where zero PR pros said they plan to decrease their budget.PR salariesBro

9、ken down by:Company typePR titleIndustryCompany sizeCompany revenue1How does this report compare to others?Glassdoor:$92,764 BuiltIn:$90,675 LinkedIn:$80,000Payscale:$77,516 Muck Rack:$70K-$100K is the most popular salary range reported by respondents with the title PR manager.Average annual salary

10、for public relations manager in New York,NY$70K$100K$92,764$77,516$90,675$80,000GlassdoorBuiltInLinkedInPayscaleThe majority of Muck Rack survey respondents with the title of public relations manager landed in the$70K-$100K salary range.Company type:50%of PR pros at brands earn$100K or more annually

11、How much do you earn a year including bonus?Less than$40K$40-$70K$70-$100K$100-$150K$150-$250KMore than$250KPrefer not to say5%0%10%15%20%25%30%Brand6%13%20%24%16%10%11%Agency7%24%21%19%12%7%11%Nonprofit6%25%27%21%6%5%11%Government8%21%19%27%13%2%10%PR pros at brands(50%)are most likely to earn$100K

12、 or more per year,followed by government(42%),agencies(38%)and nonprofits(32%).Brands also have the highest percentage of PR pros earning more than$150K(26%)annually.Nonprofits and agencies have the highest percentage of PR pros earning less than$70K annually(31%),followed by government(29%)and bran

13、ds(19%).Company type:How much do you earn a year including bonus?PR title:PR pros with the title CXO/VP are the highest earners,with 36%earning$150K+annuallyLess than$40K$40-$70K$70-$100K$100-$150KHow much did you earn a year including bonus?$150-$250KMore than$250KPrefer not to say 10%14%10%17%18%1

14、3%18%3%7%16%24%13%23%14%4%11%16%33%21%12%4%3%9%32%28%17%7%4%2%10%24%33%13%5%12%6%19%30%21%11%5%7%9%53%16%7%2%11%15%30%40%2%CEO/Founder/OwnerCXO/VPEVPSupervisorDirectorManagerAssociate/Coordinator/SpecialistInternEVPs are the second highest earners with 33%earning$150K+annually,followed by CEOs(31%).

15、Industry:Top paying industries for PR prosPercentages of PR pros earning$150K+annually per industry1.2.3.4.Airlines/aviation45%Apparel/fashion35%Financial services32%Telecommunications31%Healthcare30%6.7.8.9.Automotive30%Ecommerce/retail28%Law practice26%Food/beverage26%Education20%5.10.Industry:How

16、 much do you earn a year including bonus?AccountingAirlines/AviationApparel/FashionAutomotiveConsumer ProductsConsumer ServicesEcommerce/RetailEducationEntertainmentFinancialServicesFood/Beverage9%55%9%9%9%9%15%20%20%25%20%9%13%30%9%22%13%4%5%10%20%34%15%15%2%7%23%17%25%9%5%14%6%17%27%22%10%8%9%5%20

17、%21%23%13%15%4%4%13%27%27%14%6%10%18%25%19%15%8%5%12%4%18%17%17%20%12%12%3%24%22%21%13%9%9%Less than$40K$40-$70K$70-$100K$100-$150K$150-$250KMore than$250KPrefer not to sayIndustry(contd):How much do you earn a year including bonus?Less than$40K$40-$70K$70-$100K$100-$150K$150-$250KMore than$250KPref

18、er not to say 6%21%17%38%8%2%8%Government 2%14%20%24%24%6%10%Healthcare 3%31%22%25%8%11%Hospitality 14%20%20%28%16%2%Internet/Software 6%19%13%29%16%6%LawPractice10%Nonprofit 7%29%20%15%7%4%19%Utilities/Oil/Energy 9%12%15%42%12%6%3%Tech.3%24%23%20%8%7%15%Telecomm.8%23%15%15%23%8%8%Travel/Tourism 28%

19、37%13%4%2%15%Company size:PR pros at companies with 5K-10K employees have the highest annual salaries Less than$40K$40-$70K$70-$100K$100-$150KHow much do you earn a year including bonus?$150-$250KMore than$250KPrefer not to say 21%22%12%13%8%6%16%24%16%15%11%4%21%27%28%18%5%5%9%20%24%27%11%7%8%3%20%

20、22%28%13%6%8%2%12%21%23%21%12%9%4%15%15%11%4%Just me2-10 employees10-49 employees50-99 employees100-499 employees500-4,999 employees5,000-9,999 employees10,000+employees 1%20%20%24%10%8%17%10%8%4%23%28%51%of PR pros at companies with between 5K and 9,999 employees earn$150K or more annually,and 62%e

21、arn$100K or more annually.PR pros at companies with less than 5K employees are the next highest earners,with 56%making$100K or more.Interestingly,only 42%of PR pros at companies with 10K+employees earn$100K+annually,so company size does not correspond to salary.Company revenue:Companies with the hig

22、hest revenue have the most PR pros earning$250K+5%0%Less than$40K$40K-$70K$70-$100K$100-$150K10%15%20%25%30%Under$1M17%20%16%17%How much do you earn a year including bonus?$150-$250K10%$1M to$9.9M$10M to$499M$500M to$999M$1B or moreMore than$250KPrefer not to say6%14%7%27%25%21%7%4%8%3%14%29%29%14%7

23、%4%1%8%16%24%32%16%3%1%4%10%23%26%29%7%55%of PR pros at companies with$1B or more in annual revenue earn$150K or more,and 29%earn more than$250K annually.On the flip side,companies with lower revenue pay less:PR pros at companies with less than$1M in revenue have the highest percentage that earn$70K

24、 or less annually(37%),suggesting that there is a correlation between company revenue and annual PR salaries.Company revenue:How much do you earn a year including bonus?Hours worked2Broken down by:Company typePR titleIndustryCompany sizeCompany revenueCompany type:Nonprofits,followed by government,w

25、ork the most hours per weekHow many hours do you work on average per week?64%of PR pros at nonprofits and 63%working in government work more than 40 hours per week,followed by 56%of PR pros at agencies and 51%of PR pros at brands.10%0%Less than 2526-4041-5051+20%30%40%50%60%Brand4%44%42%10%Agency4%4

26、0%48%8%Non-profit4%32%54%10%Government8%29%47%16%Company type:PR pros at nonprofits work after hours or on weekends most frequently 10%0%20%30%40%Brand20%31%33%12%How often do you work after hours or on weekends?PR pros at nonprofits(22%)work after hours or on weekends slightly more than their count

27、erparts at government(21%),agencies(21%)and brands(20%).Daily/WeeklyOnce or twice a weekA few times a monthA few times a yearNever3%Agency21%33%28%12%6%Non-profit22%28%36%12%2%Government21%25%37%13%4%PR title:PR directors work the most hours,followed by CEOs and CXOs/VPsLess than 2526-4041-5051+57%1

28、0%0%20%30%40%CEO/Founder/Owner7%32%41%20%CXO/VP5%34%48%13%EVP3%35%5%Supervisor3%51%39%7%Director3%34%52%11%Manager2%39%52%6%Associate/Coordinator/Specialist3%46%47%4%Intern25%40%25%50%60%10%How many hours do you work on average per week?PR title:72%of PR CEOs work after hours daily or weeklyDaily/We

29、eklyOnce or twice a weekA few times a monthA few times a yearNever46%10%0%20%30%40%CEO/Founder/Owner40%32%19%7%1%CXO/VP30%28%27%4%10%EVP14%34%3%3%Supervisor18%30%41%10%2%Director21%32%33%13%2%Manager15%35%30%15%4%Associate/Coordinator/Specialist11%27%33%20%9%Intern10%35%15%0%40%How often do you work

30、 after hours or on weekends?Company size:Solo PR practitioners and large teams are the most likely to work long hours Less than 2526-4041-5051+How many hours do you work on average per week?12%37%30%21%Just me8%35%45%11%2-10 employees4%40%49%7%10-49 employees3%52%40%5%50-99 employees2%42%48%8%100-49

31、9 employees2%41%50%8%500-4,999 employees1%63%9%5,000-9,999 employees47%22%10,000+employees30%27%1%22%of PR pros at large companies(with 10K+employees)and 21%of solo PR practitioners work 51+hours per week.PR pros at companies with 50-99 employees are most likely to work 40 hours or less per week(55%

32、).Company size:Solo PR practitioners work after hours and weekends the mostDaily/WeeklyOnce or twice a weekA few times a monthA few times a yearHow often do you work after hours or on weekends?40%28%25%6%Just me2-10 employees10-49 employees50-99 employees100-499 employees500-4,999 employees5,000-9,9

33、99 employees10,000+employeesOnce or twice a weekA few times a monthA few times a yearNeverNever1%32%30%21%11%6%20%30%30%14%5%12%36%33%15%5%15%32%38%12%3%19%32%33%12%4%16%28%37%12%6%23%33%25%14%5%Overall,most PR pros are accustomed to working after hours or on weekends once a week or more.40%of solo

34、PR practitioners work after hours or on weekends daily or weekly.Industry:Most demanding industries for PR prosPercentage of PR pros working more than 40 hours per week by industry1.2.3.4.Travel/tourism66%Healthcare65%Government62%Tech62%Food/beverage61%6.7.8.9.Nonprofit60%Utilities/oil/energy59%Ent

35、ertainment58%Education57%Consumer services57%5.10.Industry:How many hours do you work on average per week?AccountingAirlines/AviationApparel/FashionAutomotiveConsumer ProductsConsumer ServicesEcommerce/RetailEducationEntertainmentFinancialServicesFood/Beverage62%23%8%14%52%24%10%9%43%39%9%49%39%12%7

36、%37%49%6%3%40%47%10%4%65%31%1%3%39%46%11%4%39%45%13%1%45%46%8%7%33%54%7%Less than 2526-4041-5051+8%Industry(contd):How many hours do you work on average per week?12%26%46%16%Government2%33%55%10%Healthcare5%53%34%8%Hospitality62%33%6%Internet/Software6%52%30%12%LawPracticeNonprofit3%36%50%10%Utiliti

37、es/Oil/Energy11%30%51%8%Tech.2%36%53%9%Telecomm.6%38%56%Travel/Tourism49%17%Less than 2526-4041-5051+6%28%Industry:PR pros in airlines/aviation,followed by travel/tourism,work after hours the most frequentlyAccountingAirlines/AviationApparel/FashionAutomotiveConsumer ProductsConsumer ServicesEcommer

38、ce/RetailEducationEntertainmentFinancialServicesFood/Beverage23%38%38%38%24%24%14%9%43%35%4%9%22%37%37%5%17%36%24%15%8%20%29%37%11%3%13%33%42%9%3%18%30%41%8%3%28%28%24%16%4%16%34%37%10%4%23%41%28%8%How often do you work after hours or on the weekends?Daily/WeeklyOnce or twice a weekA few times a mon

39、thA few times a yearNeverIndustry(contd):PR pros in airlines/aviation,followed by travel/tourism,work after hours the most frequently19%25%40%10%6%Government22%30%29%17%3%Healthcare8%42%32%11%8%Hospitality21%29%35%10%6%Internet/SoftwareLawPracticeNonprofit26%29%28%13%4%Utilities/Oil/Energy27%27%30%1

40、6%Tech.18%32%30%13%7%Telecomm.19%31%38%13%Travel/Tourism 36%26%26%9%2%How often do you work after hours or on the weekends?Daily/WeeklyOnce or twice a weekA few times a monthA few times a yearNever12%33%33%12%9%Company revenue:Companies earning under$1M have the highest percentage of PR pros working

41、 51+hours per week10%0%Less than 2526-4041-5051+20%30%40%50%60%Under$1M9%35%39%17%$1M to$9.9M3%38%51%7%$10M to$499M3%48%42%6%$500M to$999M2%54%36%8%$1B or more1%34%54%11%How many hours do you work on average per week?56%of PR pros at companies earning less than$1M work 40+hours per week,and 17%of th

42、em work 51+hours per week.On the other side of the spectrum,65%of PR pros at companies earning$1B or more work 40+hours per week,with 11%of them working 51+hours per week.PR budgets3Broken down by:Company typeIndustryCompany sizeCompany revenueCompany type:Brands are most likely to increase their co

43、mms/PR budgets the most in the next year10%0%IncreaseDecreaseRemain the same20%30%40%50%60%Brand49%17%35%Over the next year,my companys budget for communications/PR will:Agency47%12%41%Nonprofit38%14%48%Government27%21%52%49%of brands surveyed will increase their budgets,followed by agencies(47%),no

44、nprofits(38%)and government(27%).Company type:Agencies and nonprofits are most likely to invest in media databases;those in government are most likely to invest in eventsWhere do you spend the highest%of your PR budget(not including employee salary)?Media monitoringNewswiresMedia databaseReporting a

45、nalyticsContractorAgenciesEventsOther 14%10%18%10%8%24%9%Brand 8%11%5%28%13%15%8%5%Agency 15%15%3%26%8%17%17%8%Non-profit 8%13%10%13%15%10%21%Government 19%Under Other,PR pros across company types said they allocate budget for research,trade associations or they are unsure where their organization a

46、llocates most of their PR budget.Industry:Industries with the most PR pros who say they will increase their comms/PR budgetPercentage of PR pros planning on increasing their comms/PR budget per industry1.2.3.4.Utilities/oil/energy58%Accounting55%Tech55%Travel&tourism*53%Financial services51%6.7.8.9.

47、Airlines/aviation50%Internet/software49%Consumer services47%Healthcare46%Telecomms46%5.10.*The only industry where zero PR pros said they would decrease their budgetIndustry:Over the next year,my companys budget for communications/PR will:AccountingAirlines/AviationApparel/FashionAutomotiveConsumer

48、ProductsConsumer ServicesEcommerce/RetailEducationEntertainmentFinancialServicesFood/Beverage55%18%27%50%30%20%43%22%35%41%32%27%39%12%49%47%11%41%45%29%26%42%18%40%44%8%48%51%21%27%41%24%35%IncreaseDecreaseRemain the sameIndustry(contd):Over the next year,my companys budget for communications/PR wi

49、ll:35%19%46%46%14%39%42%25%33%49%20%31%45%16%39%37%8%54%58%18%24%55%4%41%46%15%38%53%47%IncreaseDecreaseRemain the sameGovernmentHealthcareHospitalityInternet/SoftwareLawPracticeNonprofitUtilities/Oil/EnergyTech.Telecomm.Travel&TourismCompany size:Nearly half of companies with more than 100 employee

50、s and less than 10K employees will increase their comms/PR budgetOver the next year,my companys budget for communications/PR will:IncreaseDecreaseRemain the sameJust me2-10 employees10-49 employees50-99 employees100-499 employees500-4,999 employees5,000-9,999 employees10,000+employees43%4%53%40%7%53

51、%49%10%41%45%26%29%49%16%35%49%15%36%49%13%37%31%14%55%More than half of small companies(with 10 or less employees)and large companies(with 10K+employees)say their budget will remain the same.Company size:Large companies allocate the most budget toward agencies;smaller companies are more likely to i

52、nvest in media databasesMedia monitoringNewswiresMedia databaseReporting analyticsWhere do you spend the highest%of your PR budget(not including employee salary)?ContractorAgenciesEvents 16%3%36%5%19%2%7%Just meOther 11%11%7%24%10%23%6%6%2-10 employees 13%9%6%28%12%12%11%8%10-49 employees 16%13%8%24

53、%14%11%8%8%50-99 employees 12%12%7%22%13%10%17%8%100-499 employees 11%15%5%20%14%8%25%4%500-4,999 employees 8%12%1%28%12%11%19%4%5,000-9,999 employees 13%15%11%4%7%37%11%10,000+employees 11%3%Large companies(with 10K+employees)allocate the most budget toward events,while small companies(with 10 or l

54、ess employees)allocate the most budget toward contractors.Company revenue:Companies earning$1B or more annually spend the most on agencies;those earning under$1M spend more on contractors and freelancersWhere do you spend the highest%of your PR budget(not including employee salary)?Media monitoringN

55、ewswiresMedia databaseReporting analyticsContractorAgenciesEventsOther 12%5%31%9%22%5%6%Under$1M 11%11%6%29%9%14%10%9%$1M to$9.9M 12%14%10%23%15%11%19%5%$10M to$499M 3%9%8%26%18%8%2%$500M to$999M 13%$1B or more18%16%4%23%14%5%25%7%6%The budget breakdown by company revenue is similar to the budget breakdown by company size.Thank you!https:/Muck Racks Public Relations Management(PRM)platform enables PR teams to find the right journalists for their stories,send customized pitches,build meaningful relationships with the media,monitor news and quantify their impact.Learn more