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1、KEY TAKEAWAYS FROM CES KEY TAKEAWAYS FROM CES 2023KEY TAKEAWAYS FROM CES CES 2023 BACK AND(MOSTLY)BETTER THAN BEFORECES is among the most influential technology events in the worldthe proving ground for breakthrough technologies and global innovators.After 2 years of virtual exhibits,halls,and works

2、hops,CES 2023 came back in full swing with over 115,000 attendees.ABI Researchs analysts were there,too.Here are their key takeaways from CES 2023.CONTENTSMEET OUR ANALYSTS.3STANDOUTS FROM THE SHOW.4AUGMENTED&VIRTUAL REALITY.4METAVERSE MARKETS&TECHNOLOGIES .4SMART HOME&BUILDINGS.5SMART MOBILITY&AUTO

3、MOTIVE.5MISSED OPPORTUNITIES?.6AUGMENTED&VIRTUAL REALITY.6METAVERSE MARKETS&TECHNOLOGIES.6SMART HOME&BUILDINGS.6SMART MOBILITY&AUTOMOTIVE.6FINAL THOUGHTS.7AUGMENTED&VIRTUAL REALITY.7METAVERSE MARKETS&TECHNOLOGIES.7SMART HOME&BUILDINGS.7SMART MOBILITY&AUTOMOTIVE.8KEY TAKEAWAYS FROM CES MEET OUR ANALY

4、STSEric primarily leads research efforts in Augmented Reality(AR),Mixed Reality(MR),and Virtual Reality(VR).Cov-erage includes devices,content,platforms,and use cases across con-sumer and enterprise applications.Addi-tional coverage areas include gaming,video,metaverse,and emerg-ing technologies.Jon

5、athan manages ABI Researchs smart home and smart health cov-erage.Currently based in New York,he joined ABI Research in the United Kingdom,work-ing in the London office for five years.He adds a critical cross-conti-nent perspective to ABI Researchs market coverage.He rep-resents the company at publi

6、c engagements as a speaker,panel member,and panel chairman at industry events in the United States and Europe.James conducts re-search related to the field of autonomous driving and smart mobility,with a focus primarily on quanti-tative forecasting and analysis in the areas of Advanced Driver-Assis-

7、tance Systems(ADAS),autonomous driving,and connected info-tainment.James also writes reports on the transformative effect of automotive tech-nologies on personal mobility and ecosystem dynamics.Michael conducts research in foundational services and markets that will play a key role in the buildup to

8、 the metaverse,such as Over-the-Top(OTT)video,gaming,digital advertising,social and interactive/immersive media,and collaborative and hybrid workspaces.His background provides him with a solid understanding of markets for a wide variety of content,services,and technol-ogies within the home,workplace

9、s,and public spaces.Eric Abbruzzese Research DirectorJonathan Collins Research DirectorJames Hodgson Principal AnalystMichael Inouye Principal AnalystKEY TAKEAWAYS FROM CES STANDOUTS FROM THE SHOWCES 2023 had over 3,200 exhibitors representing 173 countries,territories,and regions.Here are the tech

10、innovations that stood out.AUGMENTED&VIRTUAL REALITYEric:The new VIVE XR Elite headset looks impressive and those that did go hands-on seem to agree.It is the latest from HTC,one of the earliest Virtual Reality(VR)Head-Mounted Display(HMD)vendors to see success with the original VIVE and has some ke

11、y upgrades from previous generations with pancake lenses(lighter,thinner,and clearer),built-in adjustable prescription range for glasses wearers,and a semi-modular build with detachable battery and choice of standalone or tethered operation.The form factor and component improvements are great to see

12、 in HMDs where there is a surprising level of maturity in hardware already,despite a small adoption footprint.METAVERSE MARKETS&TECHNOLOGIES Michael:The most promising elements came from the enterprise/industrial markets and immersive interfaces.Well represented were applications for digital twins a

13、nd simulations,although still lacking the cohesiveness or interoperability of a true metaverse environment.There were advancements made in immersive interfaces within the haptics market(mostly familiar names here like Ultraleap,bHaptics,and HaptX),digital humans(truer to life and natural interaction

14、s),full-body tracking,and impressive improvement in VR form factors(e.g.,Panasonics MeganeX and HTCs VIVE XR Elite)and progress in smart glasses,such as Field of View(FOV).Smell as another immersive interface was shown by some companies,although this element seems more gimmicky than commercially via

15、ble,at least at this stage.Most of these elements are on point and solid advancements for im-mersive and the broader metaverse.KEY TAKEAWAYS FROM CES STANDOUTS FROM THE SHOWSMART HOME&BUILDINGSJonathan:Samsung,as is tradition,kicked off smart home at the show with its traditional press conference on

16、 media day and even released its SmartThings Station,a new hub device type that pulls together Matter integration and smart-phone charging,a new smart home device.The company also highlighted Matter support and how it moves smart home capabilities forward.On the show floor,Samsungs heavily trafficke

17、d booth featured Smart Home and SmartThings prom-inently.However,Google in Smart Home in previous years was more focused on automotive,while Amazon showcased third-party products and integrations over its own new offerings.The show floor depicted a deepening and broadening of the smart home space.In

18、creasingly,a smart version of a home product category is an expectation,rather than a novelty.So,discussion has moved to adoption in home infrastructure,such as the electrical system with a new smart fuse panel from Schneider Electric or in plumbing and how water is managed and consumed with smart s

19、howers from Moen and Orbital.The smart home may have lost some of its wow factor,but the show made it clear that the investment and,more importantly,the potential for the smart home to underpin a range of valuable services was still evident.SMART MOBILITY&AUTOMOTIVEJames:Driver monitoring is another

20、 automotive system that has gone from niche system to mainstream between 2020 and 2023,driven primarily by the General Safety Regulation 2(GSR 2)mandate.Harmans demonstration of the Ready Care system,featuring cognitive load determination,signals how quickly systems are expected to exceed the basic

21、requirements for type approval.As basic GSR 2 com-pliance will be universal across all vehicle segments,premium vehicles will rely on suppliers to deliver differentiating features that leverage the same enabling hardware for the core safety use case.KEY TAKEAWAYS FROM CES MISSED OPPORTUNITIES?CES br

22、ings with it lots of expectations,but reality does not always live up to them.Below are some of the technologies that ABI Research expected to see and hear a lot about,but in some cases,proved to be more hype than substance.AUGMENTED&VIRTUAL REALITYEric:I would have liked to see another big tech nam

23、e with XR hardware,such as Amazon,Google,Samsung,etc.There are two reasons this was unlikely:these companies prefer other shows or their own dedicated shows/announcements for hardware,and any hardware that may be revealed was probably not ready for the show.Google is targeting 2024 for smart glasses

24、,and Apple did not have CES presence to show anything either way.METAVERSE MARKETS&TECHNOLOGIESMichael:It was disappointing that the Consumer Technology Association(CTA),metaverse organizations,and companies with early stakes in the industry did not make a stronger showing to bring cohesion to the m

25、etaverse and the buildup to this future.The prevailing misconception of the metaverse continues to place too much emphasis on virtual worlds and VR headsets,rather than the broad-er transition from Two-Dimensional(2D)to Three-Dimensional(3D)interfaces.Speaking of 3D,while CES may not yet be the targ

26、et show,there was less activity around 3D content generation than I would have expected given the attention the metaverse received in 2022.SMART HOME&BUILDINGSJonathan:It would have been great to see more cohesion,emphasis,and understanding around Matter at the show.While a few stands displayed the

27、Matter logo over a few related products,any fanfare was subdued for such a significant building block for broad smart home adoption.For this timing could be responsible.With the specification only released in October a relatively small number of vendors had devices certified in time.CES in 2023 was

28、a well-organized and as broad an umbrella for a host of new technologies and products as ever.The lower attendance than 2020 is still most likely to stem from the ongoing impact of COVID-19,but until that return happens,the question will remain for some whether the other ways of cooperating and enga

29、ging,developed of necessity,over the past few years might yet prove a lasting alternative for many.SMART MOBILITY&AUTOMOTIVEJames:None from an automotive perspective.CES remains the automotive show of the year.KEY TAKEAWAYS FROM CES FINAL THOUGHTSABI analysts share their concluding thoughts on CES 2

30、023.AUGMENTED&VIRTUAL REALITYEric:This year,more than any other,CES 2023 lacked a cohesive focus or message.Headlines tout Metaverse and XR,but in comparison to automotive and smart home,the coverage and floor area devoted to them was small.The timing of the show meant that it missed the hype peak a

31、round the metaverse(which is a good thing)and there has not been enough time for metaverse offerings to ma-ture to a state of viability and impact to show at the conference.The“consumer”part of CES is still merely a suggestion,which has been true for several years,and again lends to that disjointed

32、focus.METAVERSE MARKETS&TECHNOLOGIESMichael:CES 2023 should serve as a reminder of the staying power and value for both in-person and large events.While some past events have come and gone or become shells of their former glory days,any shortcomings stem from changes to market demands and needs,rath

33、er than an indictment against large tentpole shows like CES.I have been attending CES on and off since 2007 and it has man-aged to evolve and adapt,seeing trends come and go,but it continues to remain a draw across industries.A smaller show attempting to cover a similarly wide breadth of markets may

34、 be too superficial to be valuable,but the size and scale of CES allows it to effectively bring exhibitors and attendees at a scale worthy of multiple independent tradeshows under one umbrella.This confluence of tech-nologies and markets makes CES stand out as an ideal event to follow the buildup to

35、 the metaverse,but the metaverse is not quite ready to take center stage.SMART HOME&BUILDINGSJonathan:Smart home has stepped back a little from its time in the CES spot-light as the next big consumer market.Standardization,broad acceptance and awareness,and the ongoing push into commercial and other

36、 more professional settings have all moved the market along.Smart home support is increasingly an expectation over a novelty and for those in the market,that means heavy invest-ments to make a splash at CES are more likely to go to either newer markets or technologies,or new services that leverage s

37、mart connectivity.KEY TAKEAWAYS FROM CES FINAL THOUGHTSSMART MOBILITY&AUTOMOTIVEJames:At CES 2023,automotive remained front and center,with the industry successfully managing to strike a balance between immediate ambitions and future long-term goals.Perhaps most impressive is the way in which automa

38、kers and their suppliers have rapidly repurposed technologies developed to support shared,driverless mobility,and repurposed them to deliver compelling applica-tions in the conventional passenger vehicle market.Driverless platforms,where scalable,are being configured to deliver L2+functions this yea

39、r and unsupervised highway assistance in the next vehicle generation.Personalized infotainment experiences intended to give shared vehicles a unique and personal feel are being repurposed to deliver a more tailored cockpit in passenger-owned vehicles.Rich multimedia experiences,originally conceived

40、to entertain passengers in driverless robotaxis,are now being positioned as the primary means of keeping drivers of EVs entertained when the vehicle is stationary and charging.CEMENT YOUR CONSUMER TECHNOLOGIES INTELLIGENCEABOUT ABI RESEARCHABI Research is a global technology intelligence firm delive

41、ring actionable research and strategic guidance to technology leaders,innovators,and decision makers around the world.Our research focuses on the transforma-tive technologies that are dramatically reshaping industries,economies,and workforces today.ABI Researchs global team of analysts publish groun

42、dbreaking studies often years ahead of other technology advisory firms,empowering our clients to stay ahead of their markets and their competitors.2023 ABI Research.Used by permission.Disclaimer:Permission granted to reference,reprint or reissue ABI products is expressly not an endorsement of any ki

43、nd for any company,product,or strategy.ABI Research is an independent producer of market analysis and insight and this ABI Research product is the result of objective research by ABI Research staff at the time of data collection.ABI Research was not compensated in any way to produce this information

44、 and the opinions of ABI Research or its analysts on any subject are continually revised based on the most current data available.The information contained herein has been obtained from sources believed to be reliable.ABI Research disclaims all warranties,express or implied,with respect to this rese

45、arch,including any warranties of merchantability or fitness for a particular purpose.Published January 2023157 Columbus Avenue New York,NY 10023Tel:+1 516-624-2500CONTACT USABI Researchs Consumer Technologies research contextualizes and gives a holistic view of the consumer devices segment,extractin

46、g value across all key transformational technologies.Specifically,it examines the penetration rates and impact of technologies like 5G,Artificial Intelligence(AI),Tiny Machine Learning(TinyML),computer vision,smart voice,Augmented Reality(AR)/Virtual Reality(VR),short-range connectivity technologies,positioning and tracking technologies,and edge compute on the consumer devices market.To learn more,or to discuss your plans for 2023,contact us