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1、DIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSENTERPRISE DIGITIZATION AND XR GO TOGETHEROver the past decade,companies have been increasingly interested in digitizing their operationswith the cloud,the Internet of Things(IoT),analytics,collaboration platforms,and,increasingly,Extended Reali

2、ty(XR),including Augmented Reality(AR)and Virtual Reality(VR).Digitization can be a complex process,especially when multiple systems and scale across an organization are involved.XR adds even greater complexity,presenting new and less mature device types and usage environments for companies.However,

3、the benefits of digitizationnamely improved operational efficiency through better data management,automation,and collaborationcan rapidly deliver value above digitization time and cost.XR can compound that value,while also delivering novel value sources,such as hybrid workforce support and new data

4、types for product and process management.The enterprise XR market has been on a slow but steady growth trajectory for years.Indeed,there have been some false starts for that growth in the past,most notably when some of the XR hype died down in 2016 and 2017,and indeed with CONTENTSENTERPRISE DIGITIZ

5、ATION AND XR GO TOGETHER.1DIGITIZATION AND XR SURVEY SUMMARY.2Survey Question:What are the most valuable use cases for XR,either currently active or as a potential investment?.3Survey Question:What technologies are you investing in to optimize operations today,and what is planned for the future?.4CO

6、NSIDERATIONS FOR ROI AND OVERALL SUCCESS.6Survey Question:How frequently are employees traveling today,where these travel events could be avoided with remote solutions?.6DOWNTIME.7ENVIRONMENT.7USABILITY.8INTEGRATION.8Survey Question:When implementing an XR platform,what other services and/or ecosyst

7、ems are most important to integrate with that XR platform?.9 DIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSEric Abbruzzese,Research DirectorDIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSthe COVID-19 pandemic slowing new investment with uncertainty.Ironically,COVID-19 ended up being

8、 a powerful example of the value of digitization and XR for remote worker enablement,and much of that value is being pursued today.Both AR and VR are valuable to enterprises,but often in different ways.AR smart glasses,such as Microsofts HoloLens as a Mixed Reality(MR)device and RealWears Navigator

9、500 as an Assisted Reality device,deliver value through hands-free data access,while maintaining environmental awareness.VR,by its nature,is better suited toward immersive and visual-first experiences,such as interactive training.COST.10CULTURE.10SUMMARY AND RECOMMENDATIONS.11RECOMMENDATIONS.11Chart

10、 1:Enterprise XR Shipments by Form Factor World Markets:2022 to 2027(Source:ABI Research)Among smart glasses,both monocular(single display)and binocular(dual display)devices have proven successful,again for different use cases.As device prices decline over time,binocular devices see increased uptake

11、that being said,the simpler assisted reality devices that have a single screen are often preferable for high-complexity environments,such as factory floors.Therefore,both device types will maintain a presence in enterprises over the next 5 years.VR,meanwhile,has almost exclusively moved to all-in-on

12、e standalone devices,favoring ease of use and quick usage ramp-up.Metas Quest 2 has proven very popular in both consumer and enterprise ventures,with competition through PICO,DPVR,Lenovo,and others keeping the enterprise VR space fresh.DIGITIZATION AND XR SURVEY SUMMARYTo understand the true value o

13、f XR within the realm of broader digitization efforts,ABI Researchin collaboration with TeamworkAR,by CGSconducted a survey of employees across roles and company size to understand the level of digital maturity overall and specific to XR,as well as what XR accelerators and barriers are most importan

14、t to those respondents and their press written permission of Licensor.4 Chart 1:Enterprise XR Shipments by Form Factor World Markets:2022 to 2027(Source:ABI Research)Among smart glasses,both monocular(single display)and binocular(dual display)devices have proven successful,again for different use ca

15、ses.As device prices decline over time,binocular devices see increased uptakethat being said,the simpler assisted reality devices that have a single screen are often preferable for high-complexity environments,such as factory floors.Therefore,both device types will maintain a presence in enterprises

16、 over the next 5 years.VR,meanwhile,has almost exclusively moved to all-in-one standalone devices,favoring ease of use and quick usage ramp-up.Metas Quest 2 has proven very popular in both consumer and enterprise ventures,with competition through PICO,DPVR,Lenovo,and others keeping the enterprise VR

17、 space fresh.1.1.DIGITIZATION AND XR SURVEY SUMMARY To understand the true value of XR within the realm of broader digitization efforts,ABI Researchin collaboration with TeamworkAR,by CGSconducted a survey of employees across roles and company size to understand the level of digital maturity overall

18、 and specific to XR,as well as what XR accelerators and barriers are most important to those respondents and their role.Teamwork AR is a platform that quickly integrates with enterprise systems and devices for quick implementation into workflows to align teams with real-time communication and built-

19、in business metrics.Survey respondent roles included sales and marketing,operations,Information Technology(IT),frontline workers,and executive-level employees.Questions encompassed current usage and future plans for different technologies,along with expectations for those technology implementations.

20、01020304050202220232024202520262027(Millions)Binocular ARMonocular ARStandalone VRTethered VRMobile VRDIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSrole.Teamwork AR is a platform that quickly integrates with enterprise systems and devices for quick implementation into workflows to align tea

21、ms with real-time communication and built-in business metrics.Survey respondent roles included sales and marketing,operations,Information Technology(IT),frontline workers,and executive-level employees.Questions encompassed current usage and future plans for different technologies,along with expectat

22、ions for those technology implementations.A few demographic highlights include:Respondents were split equally across gender.Companies represented were asked about current digital maturity:the majority(60%)answered“somewhat mature,”30%answered“very mature,”and only 10%answered“not mature.”Age of resp

23、ondents skews older versus the average workforce population:45%of respondents were over 45 years old.Survey Question:What are the most valuable use cases for XR,either currently active or as a potential investment?The most important question to ask about XR usage is what the target use case and/or a

24、pplication will be.A few use cases have cemented themselves as value leaders for XR,and respondents in the survey confirmed that.Training,remote assistance,and step by step guidance were the top three use cases,with over 50%of respondents selecting one or more of them as the most valuable.Training l

25、ed the pack with two-thirds of respondents selecting it.press written permission of Licensor.5 A few demographic highlights include:Respondents were split equally across gender.Companies represented were asked about current digital maturity:the majority(60%)answered“somewhat mature,”30%answered“very

26、 mature,”and only 10%answered not mature.”Age of respondents skews older versus the average workforce population:45%of respondents were over 45 years old.1.1.1.1.Survey Question:What are the most valuable use cases for XR,either currently active or as a potential investment?The most important questi

27、on to ask about XR usage is what the target use case and/or application will be.A few use cases have cemented themselves as value leaders for XR,and respondents in the survey confirmed that.Training,remote assistance,and step by step guidance were the top three use cases,with over 50%of respondents

28、selecting one or more of them as the most valuable.Training led the pack with two-thirds of respondents selecting it.More visual-focused use cases in design&development and data visualization were a comfortable second tier.Device type and available content plays a major role in these use caseswhile

29、the ultimate value may be on par with or higher than the top three use cases for certain companies,the hardware and content demands make for a longer time to value for most.For this survey,there was no statistically significant difference in most valuable use cases by age,with older age brackets cit

30、ing the same order of valuable use cases in training,remote assistance,and step by step guidance.Age has historically been an impactful facet of XR usage,with younger users showing greater interest and flexibility in using XR,and more veteran users showing greater hesitance and needing convincing of

31、 value.This survey suggests that older employees are,in fact,aware of XR and knowledgeable on the potential value,suggesting greater XR maturity and presence than in prior years.65%56%52%40%41%16%0%10%20%30%40%50%60%70%80%90%100%TrainingRemote assistanceStep by step guidanceDesign&developmentData vi

32、sualizationSales supportDIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSMore visual-focused use cases in design&development and data visualization were a comfortable second tier.Device type and available content plays a major role in these use caseswhile the ultimate value may be on par with

33、or higher than the top three use cases for certain companies,the hardware and content demands make for a longer time to value for most.For this survey,there was no statistically significant difference in most valuable use cases by age,with older age brackets citing the same order of valuable use cas

34、es in training,remote assistance,and step by step guidance.Age has historically been an impactful facet of XR usage,with younger users showing greater interest and flexibility in using XR,and more veteran users showing greater hesitance and needing convincing of value.This survey suggests that older

35、 employees are,in fact,aware of XR and knowledgeable on the potential value,suggesting greater XR maturity and presence than in prior years.Survey Question:What technologies are you investing in to optimize operations today,and what is planned for the future?Setting a foundation for digitization tec

36、hnologies both today and in the future,some interesting patterns emerged with responses.XR made up only 17%of current technology responses,growing to 36%with a more forward-looking lens.While current XR investment and usage may be low,it is expected.The enterprise market is only today beginning to s

37、cale deployments in both device number and breadth of usageafter years of false starts and pilot phase stagnation for many.While potential value was known,few companies were willing or able to invest in an expensive novel technology.However,within the realm of broader digitization(and,therefore,more

38、 forward-looking viewpoints),XR is better represented.Multi-user collaboration tools were most prominent today and remain a leader going forward.This is a clear knock-on from the COVID-19 pandemic,with investment and usage of tools like Teams and Zoom skyrocketing out of necessity,and now remaining

39、invaluable as a low-effort collaboration and communication tool.press written permission of Licensor.6 1.1.1.2.Survey Question:What technologies are you investing in to optimize operations today,and what is planned for the future?Setting a foundation for digitization technologies both today and in t

40、he future,some interesting patterns emerged with responses.XR made up only 17%of current technology responses,growing to 36%with a more forward-looking lens.While current XR investment and usage may be low,it is expected.The enterprise market is only today beginning to scale deployments in both devi

41、ce number and breadth of usageafter years of false starts and pilot phase stagnation for many.While potential value was known,few companies were willing or able to invest in an expensive novel technology.However,within the realm of broader digitization(and,therefore,more forward-looking viewpoints),

42、XR is better represented.Multi-user collaboration tools were most prominent today and remain a leader going forward.This is a clear knock-on from the COVID-19 pandemic,with investment and usage of tools like Teams and Zoom skyrocketing out of necessity,and now remaining invaluable as a low-effort co

43、llaboration and communication tool.Artificial Intelligence(AI)will perhaps be the fastest growing technology investment included here.AI shows the most growth from a current to future investment outlook,and the rate of growth of the technology in terms of capability and availability is unrivaled cur

44、rently.Analytics systems have been leveraging AI/Machine Learning(ML)for a few years,and there have been some efforts around workflow and application automation as well,but these are in early stages.With the exploding interest in tools like ChatGPT and similar,enterprises will increasingly turn to t

45、hese technologies,while the creators of these solutions will look to solidify business models,which today are nebulous.Another question in the survey asked about the number of employees currently using XR:61%of respondents indicated less than 5%of related workers(i.e.,those who could use XR in their

46、 workflow)were currently using it.This aligns with the above investment data and timing of XR scale.Value has been proven at a small scale(those 5%of workers),and with enough maturation time,that installed base will grow.17%33%66%23%43%0%50%100%XR(AR,VR,MR)AI and machine learningMulti-user collabora

47、tion toolsIoTRemote diagnosticsCurrent Technologies36%43%43%31%37%0%50%100%XR(AR,VR,MR)AI and machine learningMulti-user collaboration toolsIoTRemote diagnosticsFuture InvestmentDIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSArtificial Intelligence(AI)will perhaps be the fastest growing tech

48、nology investment included here.AI shows the most growth from a current to future investment outlook,and the rate of growth of the technology in terms of capability and availability is unrivaled currently.Analytics systems have been leveraging AI/Machine Learning(ML)for a few years,and there have be

49、en some efforts around workflow and application automation as well,but these are in early stages.With the exploding interest in tools like ChatGPT and similar,enterprises will increasingly turn to these technologies,while the creators of these solutions will look to solidify business models,which to

50、day are nebulous.Another question in the survey asked about the number of employees currently using XR:61%of respondents indicated less than 5%of related workers(i.e.,those who could use XR in their workflow)were currently using it.This aligns with the above investment data and timing of XR scale.Va

51、lue has been proven at a small scale(those 5%of workers),and with enough maturation time,that installed base will grow.A nonprofit humanitarian organization that provides emergency assistance,disaster relief,and disaster preparedness education needed to increase the number of phlebotomists trained p

52、er year,already responsible for training over 3,000 employees annually.More trained phlebotomists would also increase the amount of travel time and cost to train those workers,and during the COVID-19 pandemic,in-person training was often impossible.Using AR and VR with TeamworkAR,the ARC enabled ste

53、p by step tutorials and interactive AR and VR content for trainees.This remote education solution delivered a number of high-value results:A 70%increase above target in phlebotomists enrolled in the training program Instructor productivity increased from 25%to 92%Cost of training delivered dropped f

54、rom US$3,700 per learner to US$1,300 per learner Learner proficiency and knowledge retention improved dramatically;45%improved time to proficiency and 85%knowledge retention after 30 days(up from 10%)Total yearly benefit expected(through 2026):US$6.5 millionCase Study XR in Action:DIGITAL MATURITY A

55、ND MIXED REALITY:TRENDS AND TAKEAWAYSCONSIDERATIONS FOR ROI AND OVERALL SUCCESSXR can be incredibly powerful and deliver a Return on Investment(ROI)incredibly quickly,given the right parameters.While there are many considerations for a successful XR deployment,there is inherent value in XR devices a

56、s a worker enablement tool no matter the scenario,and one such example of that is in travel reduction.Remote assistance is a leading use case,borne out in the survey data included in this paper,as well as more broadly in countless XR case studies.Figure 1:Integration Targets and Customer Considerati

57、ons (Source:ABI Research)Remote training can deliver similar travel cost reduction results,while not technically classifying as a remote assistance solution.Really,any application that was once onsite that can now be done offsite thanks to XR can deliver a rapid ROI,even with the high solution costs

58、.Survey Question:How frequently are employees traveling today,where these travel events could be avoided with remote solutions?press written permission of Licensor.10 siloed remote expertise solution,versus an end-to-end hardware,software,and service solution that integrates into the customers exist

59、ing infrastructure and platforms.Figure 2:Integration Targets and Customer Considerations er (Source:ABI Research)2.5.1.1.Survey Question:When implementing an XR platform,what other services and/or ecosystems are most important to integrate with that XR platform?29%31%62%19%34%49%5%0%10%20%30%40%50%

60、60%70%80%90%100%IoTAIAnalyticsPLMCRMDevice managementOther(please specify)Enabling PlatformARDigital TwinCloudMDMBig DataPDMERPPLMCRMAIOn-Premises versus CloudSaaSVolume ScalingHardware Sell-throughProfessional ServicesData Privacypress written permission of Licensor.8 With travel cost reduction bei

61、ng a hugely valuable return with XR devices,the survey identified a true potential impact of that cost reduction,based on the amount of travel potentially avoided.Less than of respondents indicated that travel could potentially be avoided less than once per year.Among respondents,77%believed there w

62、ould be at least one travel event avoided with remote solutions.Given the above hypothetical solution,the majority of those implementations would create a return after avoiding two travel events.Of course,upfront costs are amortized after deployment,so each subsequent travel event avoided after the

63、first creates even greater return.While there is easily extracted value from XR,it is important to understand company needs,target use cases and environments,cost expectations,and existing infrastructure to ensure success.A few of the most impactful elements to ROI are described in the following sec

64、tions.2.2.DOWNTIME Downtime is one of the costliest events for a company.Actual cost metrics differ,but they are significant across the board.True downtime costs are complex to calculate,with both tangible and intangible impacts.Wasted labor and inventory issues are not always directly considered,an

65、d aspects like employee stress are difficult to measure.Even so,downtime is universally disruptive and costly;US$30,000 per minute of unplanned downtime is understandable in the automotive manufacturing industry,including for both parts suppliers and automakers.Consider that leading auto makers can

66、produce one vehicle per minute,and immense downtime costs are easy to recognize.As an example in another industry,Amazon averages 23%32%22%9%15%0%10%20%30%40%50%60%70%80%90%100%Less than once per year1-3 times per year4-6 times per year7-9 times per year10 or more times per yearDIGITAL MATURITY AND

67、MIXED REALITY:TRENDS AND TAKEAWAYSWith travel cost reduction being a hugely valuable return with XR devices,the survey identified a true potential impact of that cost reduction,based on the amount of travel potentially avoided.Less than of respondents indicated that travel could potentially be avoid

68、ed less than once per year.Among respondents,77%believed there would be at least one travel event avoided with remote solutions.Given the above hypothetical solution,the majority of those implementations would create a return after avoiding two travel events.Of course,upfront costs are amortized aft

69、er deployment,so each subsequent travel event avoided after the first creates even greater return.While there is easily extracted value from XR,it is important to understand company needs,target use cases and environments,cost expectations,and existing infrastructure to ensure success.A few of the m

70、ost impactful elements to ROI are described in the following sections.DOWNTIMEDowntime is one of the costliest events for a company.Actual cost metrics differ,but they are significant across the board.True downtime costs are complex to calculate,with both tangible and intangible impacts.Wasted labor

71、 and inventory issues are not always directly considered,and aspects like employee stress are difficult to measure.Even so,downtime is universally disruptive and costly;US$30,000 per minute of unplanned downtime is understandable in the automotive manufacturing industry,including for both parts supp

72、liers and automakers.Consider that leading auto makers can produce one vehicle per minute,and immense downtime costs are easy to recognize.As an example in another industry,Amazon averages more than US$50 million in sales per hourone can extrapolate IT downtime cost for the company.IT downtime is a

73、bit different than machine or factory downtime,but the impact is still significant and XR can play a role in minimizing downtime with enhanced training and remote assistance.Planned versus unplanned downtime is another important factor to consider.Planned downtime impact can be mitigated,but unplann

74、ed downtime cannot.In either case,AR can reduce overall downtime.In planned downtime scenarios,XR can assist in maintenance tasks and reduce the overall time equipment is inoperable.For unplanned downtime,the same is true;the added potential with remote assistance solutions can also avoid waiting on

75、 expertise to be onsite for these unplanned events.ENVIRONMENTThe target environment for XR usage can sway potential ROI significantly.Hazardous environments can require greater device certifications,driving up the price.It can also limit the interaction and data access capabilities of either the us

76、er or the device,or both.High security requirements and,more importantly,varying security requirements across use,can make XR integration and proper usage more difficult.High complexity environments like a factory floor may be a challenge in which to use an XR device,even with Original Equipment Man

77、ufacturers(OEMs)focusing on strong voice navigation,gesture control,etc.to maintain a good user experience.DIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSUSABILITYThe user experience is often forgotten in ROI discussions,at least when dealing with more nascent technology like XR.The fact is,

78、a device collecting dust eliminates any ROI,instead creating a sunk cost.The nature of XR devices means that usage is not always intuitive.Many workers are hesitant to adopt new technology,which has been especially true with significant tribal knowledge and veteran expertise,such as in construction.

79、Workers may not use an XR device because it is confusing,disruptive,or deemed not valuable,and any earlier ROI considerations are null.Ensuring devices are used is a necessity,down through proper use case and environment identification,cultural understanding,and sometimes dedicated XR usageupskillin

80、g.This difficulty can be lessened with XR as a service offerings that bundle XR familiarization and support as part of the total package.This has become increasingly common,in fact,with many platform providers offering some level of professional services dedicated to XR adoption and streamlining the

81、 user experience for employees.INTEGRATIONIntegration needs can add complexity to an XR implementation and shift the ROI story.Both time-to-market and overall cost of integration into IT and Operational Technology(OT)systems is vastly different for a siloed remote expertise solution,versus an end-to

82、-end hardware,software,and service solution that integrates into the customers existing infrastructure and platforms.Figure 2:Hypothetical ROI for Remote Assistanceand Travel Cost Reduction(US$)(Source:ABI Research)Case Study|XR in Action:A nonprofit humanitarian organization that provides emergency

83、assistance,disaster relief,and disaster preparedness education needed to increase the numberof phlebotomists trained per year,already responsible for training over 3,000 employees annually.More trained phlebotomists would also increase the amount of travel time and cost to train thoseworkers,and dur

84、ing the COVID-19 pandemic,in-person training was often impossible.Using ARand VR with TeamworkAR,the ARC enabled step by step tutorials and interactive AR and VRcontent for trainees.This remote education solution delivered a number of high-value results:A 70%increase above target in phlebotomists en

85、rolled in the training programInstructor productivity increased from 25%to 92%Cost of training delivered dropped from US$3,700 per learner to US$1,300 per learnerLearner proficiency and knowledge retention improved dramatically;45%improved time toproficiency and 85%knowledge retention after 30 days(

86、up from 10%)Total yearly benefit expected(through 2026):US$6.5 million2.CONSIDERATIONS FOR ROI AND OVERALL SUCCESSXR can be incredibly powerful and deliver a Return on Investment(ROI)incredibly quickly,given the rightparameters.While there are many considerations for a successful XR deployment,there

87、 is inherent valuein XR devices as a worker enablement tool no matter the scenario,and one such example of that is in travelreduction.Remote assistance is a leading use case,borne out in the survey data included in this paper,as well asmore broadly in countless XR case studies.Figure 1:Hypothetical

88、ROI for Remote Assistance and Travel Cost Reduction(US$)(Source:ABI Research)Remote training can deliver similar travel cost reduction results,while not technically classifying as a remoteassistance solution.Really,any application that was once onsite that can now be done offsite thanks to XRcan del

89、iver a rapid ROI,even with the high solution costs.Hypothetical:In one year,a remote assistance solution helps avoid two travel events for an onsite event Smart Glasses:$2,000 Platform Costs:$1,200 Travel Avoided:$3,500 ROI:$300 DIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSSurvey Question:

90、When implementing an XR platform,what other services and/or ecosystems are most important to integrate with that XR platform?Respondents were asked to choose the most important platforms,services,and ecosystems to integrate a new XR solution with.Analytics and device management led,which aligns with

91、 the strengths and potential barriers of XR.XR devices are unique to any other technologywhether AR or VR,these devices often have unique content requirements,usage scenarios,and security demands compared to other devices.For that reason,device management platforms need to support XR devices nativel

92、y.Many smart glasses are Android based,so device management platforms can treat them similarly to an Android smartphone or tablet,but that does not solve for unique Operating System(OS)requirements like update schedules.VR is a unique device no matter what OS is running,and content is often entirely

93、 unique to VR.Some content sharing is possible,as with Three-Dimensional(3D)models,but much of the content delivery and consumption is unique.A device management platform that natively integrates both VR-specific content and the rest of an existing ecosystem is paramount to a cohesive VR experience.

94、Relatedly,analytics is a huge boon to XR when properly integrated.XR can provide unique and new data types for an analytics system to parselocations,heatmaps,work verification,workflow tracking,etc.XR is inherently user facing,and there is a very powerful two-way relationship between analytics and u

95、ser as a result.An XR user can capture data,which is sent to an analytics platform,which then pushes intelligent updates to that user.The other technologies included are more industry specific,so they see lower overall selection.That being said,for those that have these solutions already,integrating

96、 XR should be a given.Real-time data from an IoT platform visualized in XR can increase worker and operations efficiency.Product Lifecycle Management(PLM)and Customer Relationship Management(CRM)integration with XR can allow workers to automatically update those systems in real time,while working in

97、 XR,rather than necessitating a separate interaction outside of XR.press written permission of Licensor.10 siloed remote expertise solution,versus an end-to-end hardware,software,and service solution that integrates into the customers existing infrastructure and platforms.Figure 2:Integration Target

98、s and Customer Considerations er (Source:ABI Research)2.5.1.1.Survey Question:When implementing an XR platform,what other services and/or ecosystems are most important to integrate with that XR platform?29%31%62%19%34%49%5%0%10%20%30%40%50%60%70%80%90%100%IoTAIAnalyticsPLMCRMDevice managementOther(p

99、lease specify)DIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSCOSTRelated to all of the above,overall cost dictates a significant portion of ROI calculation.Both CAPEX and OPEX are high for XR implementations,although this is trending downward with more maturity and greater business model fle

100、xibility in the XR space.First,there are the device costs,which range from already priced as with an existing Bring Your Own Device(BYOD)approach,to thousands of dollars per device.Second,there are platform-related OPEX costs,including maintenance,security,device management,etc.These are commonly st

101、ructured as per device or per user per month licensing/access fees,although increasing flexibility in business models is bringing as-a-Service,la carte,and bundled options to the table,which can help reduce,or at least amortize,costs.Licensing models are still the most common,with major platforms of

102、fering different forms of licensing access.A mixture of bundles and la carte are common here,allowing both flexibility and breadth without restricting one or the other.Most also offer free trials in some form,at least for the more quickly implemented solutions(e.g.,remote assistance).CULTURECulture

103、is not often discussed with technologies until that culture becomes an issuee.g.,privacy concerns with surveillance.It is a similar story for XR,where there are some cultural variables to consider.Mentioned above with the survey demographics,the willingness to use XR devices can be tracked across ag

104、e groups and expertise levels.A common catch-22 with XR and knowledge share is found with the highest expertise workers least likely to find value in the devices.Capturing their knowledge is increasingly crucial,especially in enterprise sectors facing high retirement rates over the next 10 years.Und

105、erstanding actual users and how best to integrate XR into their workflows with minimal interruption is increasingly important.More broadly,technology-friendly workplaces and workers are more likely to enjoy using XR solutions.This can help with worker retention and satisfaction for current employees

106、,as well as attracting new employees.In fact,XR is increasingly used in hiring practices,showcasing products,work environments,and more to potential hires.After hire,XR training serves as a high-touch(in the digital realm)experience as well.Toshiba Global Commerce Solutions(TGCS)wanted to improve tr

107、aining,knowledge transfer,and employee retention in its increasingly dispersed workforce.Remote employees often were unable to train on critical onsite equipment,or required travel for that onsite training.With TeamworkAR,Toshiba implemented AR to assist with repair processes and techniques,virtual

108、hands on sessions,live video,and real-time guidance for onsite and offsite workers.On-demand training proved popular with employees thankful for increased flexibility,with expected operational improvements in lower repair times and downtimes,along with improved customer experience ratings.Case Study

109、 XR in Action:DIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSSUMMARY AND RECOMMENDATIONSXR devices are a double-edged sword for many enterprisespotential value is known and significant,but the process of investment and deployment can be cumbersome.For companies looking broadly into enterpris

110、e digitization,XR should be an integral componentalong with AI and analytics,the IoT,collaboration,device management,and the cloud,XR can provide immense value.As a standalone technology,XR used for training and remote assistance can improve all outcomes and reduce travel needs for onsite employees,

111、immediately saving money.Integrating XR into other solutions can be a challenge,but most XR platform providers and System Integrators(SIs)are becoming(or already are)experts on integration.That integration can enhance delivered value to an organization,not only for XR,but also for every solution int

112、egrated with it.The survey results included in this paper showcase both already realized value and a runway to expand that value with future investment.Most companies have some level of digital maturity already,opening doors for XR and other technologies to scale.Training,remote assistance,and step

113、by step instructions remain top of mind as high-value XR use cases,independent of company type.While the number of XR devices active today is small,that continued proof of value will drive interest and eventual adoption.As XR hardware and platforms continue to mature,the barriers to adoption continu

114、e to fall,and companies that have been hesitant to adopt will find fewer and fewer reasons not to.RECOMMENDATIONSResearchXRhardwaredifferencesandmatchhardwaretotargetusecaseandenvironment.There is no one-size-fits-all approach with XR,and mismatched use cases and hardware can actually be less effici

115、ent than no XR.Two main hardware buckets exist,with AR generally maintaining natural user vision with content overlay and VR completely replacing user vision.VR is more immersive and more interactive at the expense of awareness,while AR maintains awareness at the expense of visual fidelity and immer

116、sion.Training benefits from immersive visuals and interactions through improved retention and recall,but remote assistance does not benefit in the same way.Takestockofexistingplatforms,andidentifypotentialXRintegrationsynergiesandobstacles.Integration remains a primary obstacle to realizing expected

117、 ROI with XR.For enterprises,this is due to both the complexity and sensitivity of applications.For instance,having a device management platform that supports XR devices will make content delivery and support easier.Data-heavy systems like the IoT and analytics ideally integrate two ways with an XR

118、solution,providing data to and taking data from XR usage.DIGITAL MATURITY AND MIXED REALITY:TRENDS AND TAKEAWAYSBuildSIandpartnerchannelsearly.This can quicken time to value even with more upfront costs,enabling partners to aid integration and create content processes to ensure content availability.

119、Some prominent SIs have been working with XR for years,such as Accenture,Deloitte,and PwC.Their Research and Development(R&D)efforts,partnerships throughout the value chain,experience in implementing the technology,access to the supply chain and component distribution channels,and understanding of k

120、ey pain points that need attention across multiple verticals can all benefit their partners.XR is never a buy and forget scenario,so both upfront and ongoing support is also a boon.Classifyrequiredcontentandcontentcreationelements.VR training may require entirely new content,while repurposing 3D mod

121、els for visualization does not.Creating entirely new content for use in XR is not strictly necessary,with many platform partners specializing in content optimization around Computer-Aided Design(CAD),3D models,and document optimization to work in XR.This creates an extra challenge,but SI and partner

122、 ecosystems again help simplify and quicken the process.CreateaholisticXRvisionandgo-to-marketstrategy.Taking all these elements into account is the only way to reach an informed and accurate conclusion around XR implementation.The ultimate value and ROI for an XR implementation varies dramatically,

123、depending on the type of device,type of use case,certification requirements,content creation,distribution systems,and more,all of which are contrasted against existing systems and infrastructure with unique compatibility considerations.That being said,the maturity and readiness of enterprise XR plat

124、forms today streamlines this process as much as possible,so identifying platform and hardware partners alongside internal variables creates a surefire XR strategy.ABOUT ABI RESEARCHABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technolo

125、gy leaders,innovators,and decision makers around the world.Our research focuses on the transformative technologies that are dramatically reshaping industries,economies,and workforces today.2023 ABI Research.Used by permission.ABI Research is an independent producer of market analysis and insight and

126、 this ABI Research product is the result of objective research by ABI Research staff at the time of data collection.The opinions of ABI Research or its analysts on any subject are continually revised based on the most current data available.The information contained herein has been obtained from sources believed to be reliable.ABI Research disclaims all warranties,express or implied,with respect to this research,including any warranties of merchantability or fitness for a particular purpose.Published April 2023 ABI Research157 Columbus AvenueNew York,NY 10023Tel:+1 516-624-