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1、Global Beauty ReportOur quarterly Global Beauty Report ranks the top beauty brands inearned media performance across major international markets,and reveals exclusive insights into trending content,products,and brands.We write about,and work with,brands in beauty,fashion,wellness,lifestyle,and more

2、verticals in both the U.S.and numerous internationalmarkets.Visit for full access to our reports.Q3 2022 2022 CreatorIQ03 Guide to Earned Media Value04 Across Europe,Brands Orchestrate Campaigns Around Creator-Approved ProductsTop 10 Beauty Brands:Leaderboard and Highlights05 UK07 UK Highlights09 Fr

3、ance11 France Highlights13 Australia15 Canada17 Germany19 Gulf Countries21 Italy23 Japan25 Korea27 Spain29 USContents 2022 CreatorIQ3Glossary of TermsOtherEMV RetentionThe proportion of EMV fromloyal influencers who continueto post about your brand fromone time period to the next.EMV retention is ca

4、lculated bytaking the amount of EMVgenerated in a given time periodby influencers who alsomentioned your brand in thecorresponding previous timeperiod,and then dividing thatfigure by your brands total EMVin the corresponding previoustime period.Sponsored EMVA post is labeled“sponsored”ifit contains

5、hashtags or languagethat denote a sponsorship,suchas“#ad”or“#spon.”Community MetricsCommunity SizeThe total number ofambassadors who createdcontent about a brand within agiven time period.Posting FrequencyThe average number of postscreated per ambassador for abrand within a given time period.Ambassa

6、dor PotencyThe average amount of EMVdriven per ambassador for abrand within a given time period.What Is EMV?Earned Media Value,or EMV,is Tribe Dynamics proprietary metric forquantifying the estimated value of consumer engagement with digitalearned media.Our holistic approach assigns a unique value t

7、o a piece ofcontent based on the platform it was published on and engagementreceived from followers and consumers.This value is then attributed tothe specific brands mentioned within the post.EMV can be used toevaluate the earned performance of individual marketing campaigns andbenchmark brands with

8、in the competitive landscape.Posts by:Engagement via:On Platforms including:Influencer TiersPowerhouse InfluencerAmbassador with over 1M followers on their primary channel.Established InfluencerAmbassador with 300k to 1Mfollowers on their primary channel.Mid-Tier InfluencerAmbassador with 100k to 30

9、0kfollowers on their primary channel.Micro-InfluencerAmbassador with fewer than100k followers on their primary channel.2022 CreatorIQ4Across Europe,Brands Orchestrate Campaigns Around Creator-Approved ProductsAs creators took advantage of Q3s summer months to soak up rays in scenic destinations,beau

10、ty brands kept busy,driving awareness campaigns for both newly launched and hero products.A cornerstone of effective influencer marketing in the beauty industry,product-centric initiatives played a particularly important role in leading makeup,skincare,and haircare brands strategies this quarter.Bel

11、ow,weve spotlighted stand-out Q3 activations from high-growth brands across European markets.Haircare juggernaut Schwarzkopf stoked conversation around its hairspray sub-brand,Taft,by tapping beauty enthusiasts such as Paula Wolf(paulawwolf on Instagram)and Nona Kanal(nonakanal)for a sponsored campa

12、ign.Participants demonstrated how they used various Taft products to achieve long-lasting hair looks in content tagged#StrongTaftMoment,which powered$561.8k EMV from a total of 13 creators as Schwarzkopfs No.1 Q3 hashtag.Bolstered by impactful activity surrounding the initiative,the brand closed the

13、 quarter with$3.2M EMV,a healthy 20%improvement from Q2.In Germany,Schwarzkopf Hypes Taft Hairsprays GermanyCreators in Italy rallied around the Q3 release of ghds Pink Collection,a limited-edition range promoting breast cancer awareness.To publicize the launch,the brand gifted the offeringwhich fea

14、tured pink versions of fan-favorite products like the Helios Professional Hair Dryer and Platinum+Stylerto beauty authorities like Giulia Salemi(giuliasalemi on Instagram).Recipients applauded the mission-driven initiative,tagging their content#GHDPink($2.1M EMV)and#TakeControlNow($2.0M).Altogether,

15、ghd netted$15.8M EMV in Q3,a 60%quarter-over quarter improvement fueled by respective 37%and 17%increases in influencer potency($45.9k EMV per advocate)and community size(344 creators).In Italy,ghd Debuts Limited-Edition Pink Collection for Breast Cancer AwarenessItalyOnline conversation about ISDIN

16、 this quarter revolved around the Spanish skincare brands#MySummerISDIN campaign,which saw creators like Roco Osorno(rociosorno on Instagram)endorse various SPF products in educational content about sun protection.Although just four influencers participated in the initiative,these advocates generate

17、d$202.8k EMV across 28 posts,rendering#MySummerISDIN the brands highest EMV-driving hashtag.Propelled by impactful activity surrounding the promotion,ISDIN accrued$4.2M EMV in Q3,a 184%quarter-over-quarter growth.The brand also enjoyed respective 90%and 49%QoQ increases in community size and potency

18、,with its 432 fans averaging$9.6k EMV each.In Spain,Creators Play Favorites With Rimmels Wonder Mascara CollectionSpainUKBeautyTop 10 Beauty Brands in the UK 2022 CreatorIQ5Q3 2022UKBeautyTop 10:Community MetricsCommunity Size,Frequency,and Potency for UK Beauty 2022 CreatorIQ6UKBeautyMehron Makeup

19、Gets a Head Start on Annual Halloween CampaignA perennial favorite in creators annual Halloween looks,Mehron Makeup didnt wait until October to sweep social media this year.Throughout Q3,special-effects makeup experts like Wyntir Rose(wyntirose on Instagram)shared elaborate,themed transformations in

20、 advance of the holiday,often favoring the brands Paradise Makeup collection of professional face paints.Total mentions of#HalloweenMakeup garnered$1.4M EMV from 66 creators,helping Mehron Makeup net$5.6M,a 12%quarter-over-quarter growth.VIEVE Benefits from Partnership ProgramHelmed by U.K.-based be

21、auty guru Jamie Grant,VIEVE enjoyed a strong Q3,increasing its EMV by 22%quarter-over-quarter to collect$5.5M.The brands success stemmed largely from productive partnerships with creators like Charlotte Bird(charlottebirdx on Instagram),who hyped various products and visited VIEVEs Insta-worthy pop-

22、up in London.Cher Webb(cherwebbmakeup)proved another valuable advocate,teaming up with the brand on a giveaway post that ranked among its top 15 EMV-driving pieces of content.Impactful activity from VIEVE ambassadors contributed to a 20%QoQ increase in the brands overall potency($12.1k EMV per creat

23、or).R.E.M.Beauty Debuts at Selfridges To hype its official U.K.launch at retailer Selfridges,R.E.M.Beauty treated creators like Florence(glambyflo on Instagram)and Sophie(soph)to in-store makeovers by singer and brand founder Ariana Grandes own makeup artist.Recipients effusively thanked R.E.M.Beaut

24、y for the experience,helping the associated#REMBeautyAtSelfridges garner$99.3k EMV.Bolstered by the activation,as well as general enthusiasm surrounding its debut in the market,the brand netted$5.0M EMV,a 316%quarter-over-quarter surge.Brand SpotlightsRare BeautyPotent Influencer Community$19.1k EMV

25、 per CreatorThe Beauty CropGrowing Content Volume30%QoQ Increase in Post Count Jordana TiciaExpanding Fanbase83%QoQ Growth in Community SizeA Closer Look at UK Beauty BrandsOther Notable Brands 2022 CreatorIQ7UKBeautyLuxury Beauty Brands Shine Amid Challenging Quarter for UK Beauty While the beauty

26、category as a whole experienced a turbulent third quarter in the U.K.market,several luxury brands bucked this trend thanks to strong partnerships and buzzy activations.The only top 10 beauty brand to post quarter-over-quarter EMV growth,Dior Beauty owed its 5%QoQ improvement in large part to the con

27、tinued support of its#DiorBeautyLovers ambassador network.Prominent creators such as Danielle Marcan(daniellemarcan on TikTok)produced a steady stream of sponsored content,highlighting new offerings like the Rouge Dior Forever Transfer-Proof Bullet lipstick.Total mentions of#DiorBeautyLovers account

28、ed for$693.1k of the brands$15.9M EMV quarterly total.Meanwhile,Armani Beauty styled U.K.-based stars including actors Simone Ashley(simoneashely on Instagram)and Reg-Jean Page(regejean)for the Venice Film Festival,resulting in a flurry of high-impact shout-outs.The official hashtag for the event,#V

29、enezia79,generated$867.9k EMV via 27 creators,while Armani Beauty netted$8.3M EMV,a significant 63%QoQ improvement.2022 CreatorIQ8Creator SpotlightsR.E.M.Beauty,Rare Beauty,MaybellineTop BrandsNaomi MizrahiMakeup and Skincare Expertnaomimizrahi on InstagramBenefit,Bobbi Brown,BPerfect Cosmetics Top

30、BrandsBailey PicthallMicro-influencer to Watchboyishbeauty_ on InstagramNARS,Fenty Beauty,Laura MercierTop BrandsSasha Durant#BeautyTok Starsashinspires on TikTokA Closer Look at UK Beauty CreatorsNotable CreatorsDanielle MarcanDior Beauty Partnerdaniellemarcan on TikTokFranceBeautyTop 10 Beauty Bra

31、nds in France 2022 CreatorIQ9Q3 2022Top 10:Community MetricsCommunity Size,Frequency,and Potency for France Beauty 2022 CreatorIQ10FranceBeautyBenefit Finds Impactful Advocate in Lena MahfoufRanking No.1 among beauty brands in France by EMV,Benefit owed its 12%quarter-over-quarter growth almost enti

32、rely to a surge in activity from YouTube star Lena Mahfouf(Lena Situations).After generating$138.1k EMV via a single mention in Q2,Lena endorsed Benefit in 34 pieces of content throughout Q3,single-handedly contributing$3.4M of the brands$8.2M total,and emerging as Benefits top earner by more than$3

33、M.The social media personalitys Q3 contribution consisted entirely of dynamic lifestyle videos in which she sported Benefit mascara.Make Up For Ever Celebrates Champions With Corsica GetawayMake Up For Ever saw impressive momentum in Q3,boasting a 46%quarter-over-quarter EMV growth($4.1M)tied to a 3

34、7%QoQ improvement in potency($14.0k per creator).The brand whisked prominent lifestyle influencers likeMelissa Aouragh(mimiarr on Instagram)and Oceane Chante(ogee_off)to Corsica for an indulgent getaway,inspiring a flurry of content from attendees.Oceanes contribution proved particularly valuable:af

35、ter not mentioning Make Up For Ever in Q2,the creator powered$256.0k EMV across 13 Q3 posts as one of the brands top three earners.Rare Beauty Thrills Creators With Selena Gomez Meet-and-GreetRare Beauty continued to leverage celebrity founder Selena Gomez high profile,inviting beauty gurus like Sal

36、ima Aliani(salimiaaliani on Instagram)and Maroua Bekkouche(thedollbeauty)to meet the actress and entrepreneur at one of Sephoras Paris locations.Attendees enthusiastically chronicled the experience in posts tagged#SephoraLovesRareBeauty,which garnered$697.5k EMV via 11 creators as one of the brands

37、top five Q3 hashtags.Thanks to buzz around the activation,Rare Beauty netted$5.3M EMV in Q3,an 80%quarter-over-quarter spike.Brand SpotlightsKikoGo-to Affordable Makeup12%QoQ EMV GrowthThe OrdinaryExpanding Community20%QoQ Growth in No.of InfluencersE.L.F.Heightened Influencer Activity100%QoQ Growth

38、 inEMV per CreatorA Closer Look at Beauty Brands in FranceOther Notable Brands 2022 CreatorIQ11FranceBeautyRising Brands in France Drive Product Discovery via Gifting Initiatives A go-to influencer outreach strategy for beauty marketers,product sends proved the ticket to growth for several up-and-co

39、ming brands in Q3,with both Typology and Manucurist welcoming new advocates into their communities via thoughtful mailers.To drum up enthusiasm for hybrid skincare-makeup offerings such as the Progressive Self-Tanning Serum and Tinted Lip Oil,Typology gifted these versatile products to creators like

40、 Nour Benh(nourbenh on TikTok).Recipients shared glowing reviews of their new finds,contributing to the brands 16%quarter-over-quarter growth in EMV($3.6M).Notably,$1.6M EMV of Typologys Q3 total was generated by incoming creators,many of whom were engaged via its product-seeding initiatives.Similar

41、ly,Manucurist raced ahead,achieving a 99%QoQ increase in EMV($3.7M)fueled by conversation surrounding a send of its Green Flash LED Nail Polish.Micro-influencers such as Adeline(adeline_beautytest on Instagram)and Sib(lovedisary)raved about the innovative product range after receiving it from the br

42、and,tagging their content#GoGreenGirls.Altogether,the hashtag generated$122.3k EMV from 35 creators,26 of whom joined Manucurists network in Q3.2022 CreatorIQ12Creator SpotlightsTop Brands:Typology,La Roche-Posay,ErborianTop BrandsAmoudaxScience-based Skincare Expertamoudaxtiktok on TikTokMake Up fo

43、r Ever,Avne,Givenchy BeautyTop BrandsKayliah BalouFashion and Beauty Inspirationkaaymbl on InstagramGarnier,ghd,BiodermaTop BrandsCindy Poumeyrol Lifestyle and Parenting Bloggercindypoum on Instagram A Closer Look at Beauty Creators in FranceNotable CreatorsNour BenhBeauty Creatornourbenh on TikTokF

44、ranceBeautyAustraliaBeautyTop 10 Beauty Brands in Australia 2022 CreatorIQ13Q3 2022Top 10:Community MetricsCommunity Size,Frequency,and Potency for Australia Beauty 2022 CreatorIQ14AustraliaBeautyCanadaBeautyTop 10 Beauty Brands in Canada 2022 CreatorIQ15Q3 2022Top 10:Community MetricsCommunity Size

45、,Frequency,and Potency for Canada Beauty 2022 CreatorIQ16CanadaBeautyGermanyBeautyTop 10 Beauty Brands in Germany 2022 CreatorIQ17Q3 2022Top 10:Community MetricsCommunity Size,Frequency,and Potency for Germany Beauty 2022 CreatorIQ18GermanyBeautyGulf CountriesBeautyTop 10 Beauty Brands in Gulf Count

46、ries 2022 CreatorIQ19Q3 2022Top 10:Community MetricsCommunity Size,Frequency,and Potency for Gulf Countries 2022 CreatorIQ20Gulf CountriesBeautyItalyBeautyTop 10 Beauty Brands in Italy 2022 CreatorIQ21Q3 2022Top 10:Community MetricsCommunity Size,Frequency,and Potency for Italy 2022 CreatorIQ22Italy

47、BeautyJapanBeautyTop 10 Beauty Brands in Japan 2022 CreatorIQ23Q3 2022Top 10:Community MetricsCommunity Size,Frequency,and Potency for Japan 2022 CreatorIQ24JapanBeautyKoreaBeautyTop 10 Beauty Brands in Korea 2022 CreatorIQ25Q3 2022Top 10:Community MetricsCommunity Size,Frequency,and Potency for Kor

48、ea 2022 CreatorIQ26KoreaBeautySpainBeautyTop 10 Beauty Brands in Spain 2022 CreatorIQ27Q3 2022Top 10:Community MetricsCommunity Size,Frequency,and Potency for Spain 2022 CreatorIQ28SpainBeautyUSBeautyTop 10 Beauty Brands in the US 2022 CreatorIQ29Q3 2022Top 10:Community MetricsCommunity Size,Frequency,and Potency for the US 2022 CreatorIQ30USBeauty