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1、May 2023Exploring the On-SiteWorkforce in 5 Major U.S.CitiesDive into the data to uncover the work patterns,habits,andcharacteristics of todays on-site workforce in the businesscenters of five major U.S.cities.Table of ContentsTable of Contents1Making the Most of the New Hybrid Normal2Analyzing the

2、Captured Markets of Major Business Centers3Fighting the Midweek Slump4Top Executives Lead the Way5Long Hauls and Short Treks7Parking and Public Transportation8The People Behind the Visits9One-Person Households Take Center Stage9Diving into the Impact Beyond the Office11Onsite Work in Flux12Key Takea

3、ways13 2023 Placer Labs,Inc.|More insights at placer.ai|1Making the Most of the New Hybrid NormalReturn-to-office mandates seem to be everywhere.With the pandemic squarely in therearview mirror,a growing number of companies are cracking down on fully remotework.But hype notwithstanding,few workplace

4、s are demanding that people show upin person five days a week.Indeed,as our Office Index data has consistently shown,post-pandemic work life appears to have settled into a new hybrid normal,with manyworkers coming into work between two and four times a week.Since H2 2022,visitsto office buildings ha

5、ve hovered around 60.0%of pre-COVID levels nationwide,although there are some variations between cities.It may be too soon to proclaim the permanent demise of the five-day on-site workweek.Still,this new hybrid status quo is already presenting cities,BusinessImprovement Districts(BIDs),retailers,din

6、ing concepts,commercial real estate(CRE)firms,and other stakeholders with significant challenges.Office buildings may be thefirst to feel the squeeze but the ripple effects of lower workplace attendance areimpacting everything from neighborhood food trucks,to stores,hotels,and subwaysystems.To adapt

7、 effectively to these changingcircumstances policymakers and businessowners need to understand currentemployee visitation patterns.To adapt effectively to these changing circumstances whether by finding ways todraw more employees back to the office or maximizing engagement with thoseworkers that are

8、 already coming in policymakers and business owners need tounderstand current employee visitation patterns.This white paper leverages location intelligence from January to March(Q1)2023 toexplore the preferences,behaviors,and profiles of on-site workers in theworkplace-heavy downtown areas of five m

9、ajor American cities Boston,Chicago,2023 Placer Labs,Inc.|More insights at placer.ai|2Houston,New York,and San Francisco.Whos returning to the office?What are theirprofessional backgrounds and when do they come in?How far is their commute,andhow likely are they to grab a cocktail after work?Analyzin

10、g the Captured Markets of Major BusinessCentersTo understand the habits,demographic profiles,and psychographic characteristics oftodays on-site workers,we defined each workplace-heavy downtown area as a POI,or point of interest.The five POIs analyzed are shown on the map below.Diving into each POIs

11、trade area revealed the demographic and psychographiccharacteristics of employees commuting to these downtown business districts.A 2023 Placer Labs,Inc.|More insights at placer.ai|3trade area analysis can consider a POIs potential market,which includes the censusblocks where visitors to the POI resi

12、de,weighted according to the population size ofeach census block.A captured market analysis weighs the census blocks in a POIstrade area according to the actual visit share to the POI from each census block,andso reveals the demographic and psychographic characteristics of the population thatvisits

13、the POI in practice.This report considers both the captured and the potential market of each POI tounderstand which psychographic and demographic profiles are over-andunder-indexed among on-site workers in the five analyzed business districts.Fighting the Midweek SlumpWith virtual work taking a toll

14、 on the five-day on-site work week,various playersimpacted by the shift from retailers to restaurants and even local gyms have beenpushed to adapt.And to drive performance in this shifting environment,stakeholdersmust understand what days employees are more or less likely to be on-site.In Q1 2023,em

15、ployee traffic to the five downtown areas was concentrated in themiddle of the week,with Fridays and Mondays seeing the lowest share of visits.2023 Placer Labs,Inc.|More insights at placer.ai|4Whether to ease the Monday blues or to fight the midweek slump by meetingcolleagues face-to-face,employees

16、are voting with their feet and the pattern ismaking its impact felt by municipalities,retailers,and restaurants nationwide.Byaccounting for this trend and planning accordingly,businesses and policymakers canmake the most of the days when employee foot traffic is at its highest.Top Executives Lead th

17、e WayUnderstanding which workers from different occupational backgrounds actually visitthe workplace can also be critical for a broad range of decision-makers.Andcomparing the potential and captured employee markets of each urban centers tradearea reveals the professional backgrounds of employees in

18、 the analyzed cities and theprofiles of those most likely to work on-site.Looking specifically at a professional audience that tends to gravitate towards bigurban centers top executives shows that,as expected,all five cities boast greatershares of these employees than their respective statewide base

19、lines.But comparingthe captured and potential markets of each downtown business district reveals thatthis group accounts for an even larger share of onsite employees.Top executives appear to be leading byexample and account for a large share ofemployee visits.Top executives generally account for a d

20、isproportionately large share of employeevisits the share of top executives in the POIs captured markets tends to be largerthan the share in the potential market.This indicates that top execs eager to bringtheir employees back to the office appear to be leading by example.2023 Placer Labs,Inc.|More

21、insights at placer.ai|5Long Hauls and Short TreksLocation intelligence can also reveal employee travel distances,and layeringadditional datasets onto traffic data can show the levels of access to private vehiclesin each business districts trade area.And here too,the data reveals significantdifferenc

22、es between the urban centers analyzed.2023 Placer Labs,Inc.|More insights at placer.ai|6In Boston,Chicago,and New York,close to a quarter of employee visits originatedfrom areas less than a mile away from the main business center.And between 53.8%and 59.1%of visits came from less than five miles awa

23、y.In San Francisco,on the otherhand,slightly more than a third of visits originated 0-1 miles away,and nearlytwo-thirds(69.3%)originated less than five miles away.In many cities and especially SanFrancisco living close to the workplace is akey determinant of visit frequency.Houston,on the other hand

24、,stands out as a hub for long-haul commuters.Texasmost populous city is also its largest,and Houstonians well-habituated to the citysinfamous urban sprawl apparently think nothing of spending hours on the road.In 2023 Placer Labs,Inc.|More insights at placer.ai|7Houston,just 7.7%of employee visits i

25、n Q1 2023 originated 0-1 miles away from thetowns business center,and slightly more than half came from 10 or more miles away.These metrics appear to indicate that in many cities and especially San Francisco living close to the workplace is a key determinant of visit frequency.Parking and Public Tra

26、nsportationThe typical commuting distance in the various analyzed cities also seems to correlatewith car ownership.Given their commuting habits,it may come as no surprise thatHoustonians really depend on their cars.A whopping 93.2%of households in thecaptured employee market of Houstons business cen

27、ter owned one or more cars inQ1 2023.Meanwhile,about two-thirds of residents in the captured markets ofdowntown Boston,Chicago,and San Francisco owned cars and only about 30.5%ofemployee visits to New York Citys downtown came from households that owned atleast one car.In these latter cities,where an

28、 outsize share of workers appear to rely on excellentpublic transportation systems to make their short treks to the business districts,2023 Placer Labs,Inc.|More insights at placer.ai|8ensuring the continuity of these services is of paramount importance.In Houston,onthe other hand,adequate employee

29、parking may be the name of the game.The People Behind the VisitsOne-Person Households Take Center StageComparing captured and potential markets in the trade areas of the five analyzedbusiness districts can also reveal important demographic and psychographicinformation about the employees that are ba

30、ck in the workplace in 2023.Forexample,understanding the breakdown of household composition among on-siteemployees can help employers and other stakeholders understand some of thechallenges and opportunities created by the new normal.Indeed,trade area data reveals that,in all five cities,employees h

31、ailing from censusblocks with higher rates of one-person households accounted for a disproportionateshare of employee visits.In other words,employees residing in areas with more 2023 Placer Labs,Inc.|More insights at placer.ai|9one-person households were more likely to be back in the workplace.At th

32、e sametime,employees from trade areas that included more households with children wereless likely to visit the workplace,which indicates that parents were less likely thansingles to be working on-site.One-person households were significantlyoverrepresented among employees of thefive business distric

33、ts.For employees juggling work and family responsibilities,COVID was likely a gamechanger.And having tasted the flexibility that comes with remote or hybrid work,many are reluctant to be back in the workplace full time.With these trends in mind,employers eager to encourage more on-site work can tryt

34、o increase the share of employee visits from individuals belonging to familyhouseholds by addressing the concerns of working parents.Restaurants and retail 2023 Placer Labs,Inc.|More insights at placer.ai|10stores,for their parts,may harness the insight one-person households account forsuch a large

35、share of visits to configure their offerings accordingly.Impacts Beyond the WorkplaceThe data also reveals that employees that have returned to the workplace may bemore likely than others to eat out at work or stick around after hours to unwind overa cocktail with friends.Comparing the captured empl

36、oyee markets of the analyzed urban centers to anationwide baseline shows that despite some regional differences,employees fromall the analyzed cities spend more money on eating out than the nationwide average.Beer and ale in particular stand out as disproportionately high out-of-homeexpenditures for

37、 employees across cities.2023 Placer Labs,Inc.|More insights at placer.ai|11The employee captured markets of all five cities also boast larger-than-average sharesof on-the-run eaters,organic foodies,and craft beer drinkers.But whereas Houstonon-site employees are more likely tobe on-the-run-eaters t

38、han organicfoodies or craft beer drinkers,on-siteworkers in New York and SanFrancisco seemingly cant get enoughcraft beer.With a stalled office recovery hurtingrestaurants,bars,and even foodtrucks,dining establishments can usethese psychographic insights to adapttheir menus to the preferences andhab

39、its of employees on the ground.Onsite Work at an Evolutionary CrossroadsThe emerging balance between remote and on-site work remains a work in progress.In the months and years to come,employers,workers and municipalities will continueto negotiate the contours of the post-pandemic in-office work week

40、.For now at least,a full-blown return to the office appears unlikely.But understandingthe habits and characteristics of those workers that do frequent the workplace canhelp cities,local businesses,CRE firms,and others successfully navigate this newreality.By analyzing the professional profiles,commu

41、ting habits,visitation patterns,and demographic and psychographic attributes of on-site employees,stakeholderscan maximize the benefits of current visitation levels and adapt to the new hybridnormal.Key Takeaways1.The Tuesday to Thursday on-site work week is showing longevity.Remote-capable employee

42、s across cities prefer to concentrate on-site visits in 2023 Placer Labs,Inc.|More insights at placer.ai|12the middle of the week and spend Mondays and Fridays working from home.This has unique ramifications for office-reliant businesses and presentspowerful opportunities for those operating in subu

43、rban and residential areas.2.Workplace visitation patterns vary widely across cities and professionalsectors.Not all jobs can be performed remotely.But even among employeesin more flexible industries,there is a great deal of variance between regionsand sectors.There are indications that top executiv

44、es account for adisproportionately high share of workplace visits.3.Ease of access is key.Employees willingness to endure the grind of aprolonged daily train or bus commute seems to be a thing of the past.Only inHouston,where car ownership rates are higher,do the majority of employeevisits originate

45、 from more than ten miles out from the downtown businesshub.4.One-person households account for a disproportionate share ofemployee visits while parents seem to be staying home.For employerseager to encourage a return to office,finding ways to meet the needs ofworking parents may be key.Local busine

46、sses,for their parts,can utilize theinsight that workers from one-person households are likely the main drivers oftodays on-site visits to configure their offerings accordingly.5.Bring on the(craft)beer.Onsite workers like to eat out but theirpreferences vary.By delving into the tastes,spending habits,and otherpsychographic characteristics of on-site employees,local eateries that rely onworkplace foot traffic can adapt more effectively.2023 Placer Labs,Inc.|More insights at placer.ai|13