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1、2023 State of theWellness IndustryWhere were going(and where weve been)2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2

2、023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEXCan you guess theHealthiest City of 2023?2023 WELLNESS INDEXThis Northern California metro jumped up 5 spots from last yearand ranks highly across ma

3、ny dimensions of wellness.San Franciscans spend the 3rd-highest amount on fitness,beauty,and wellness in the USon average,$331 each month.More than half of residents exercise 90 minutes or more perweek,with the most popular workout being yoga.SF also has a high percentage of residents(55%)who get 7-

4、8hours of sleep every night and the highest number of non-smokers in the US.1San Francisco,CA2023 WELLNESS INDEX2023 WELLNESS INDEXTop 10 Healthiest Cities in America1.San Francisco,CA2.Miami,FL3.San Diego,CA4.Atlanta,GA5.Chicago,IL6.Albuquerque,NM7.Los Angeles,CA8.New York,NY9.Oakland,CA10.Tampa,FL

5、*All data is out of the 50 most populous cities in the US.2023 WELLNESS INDEXThe 2023Wellness IndexExclusive Mindbody and ClassPassdata gathered to help you thrive2023 WELLNESS INDEXResearch you cant get anywhere elseWe keep you up-to-date on whats happening in the world of wellness by conducting on

6、e of the industrys most comprehensive research studies:our annual Wellness Index.This year,we surveyed 17,475 US adults to find out how their relationship with wellness continues to evolveand what that means for the year ahead.High-level datayou should knowConsumers are engaging with fitness and wel

7、lness in a range of ways2023 WELLNESS INDEX2023 WELLNESS INDEXA renewed focus on wellnessof consumers say wellness is moreimportant than ever78%say wellness is more importantthan other leisure expenses64%say they use physical activity to helpsupport their mental well-being40%Wellness now encompasses

8、 more than just being in shape.It spans mental,physical,and spiritual dimensionsand consumers are prioritizing mental wellness above them all.2023 WELLNESS INDEXThe definition ofwellness is evolving2023 WELLNESS INDEXWhy people are morefocused on health&wellnessI wantto improvemy health#2I want to l

9、ive a long and healthy life#3I want tobe healthy so Ican focus onother things(e.g.,family,hobbies,etc.)#12023 WELLNESS INDEXI wantto controlmy weight2022I wantto reducestress2023I want tolive a long&healthy lifeThe motivation forfitness has also changed2021Fitness reservations increased 95%from2021

10、and wellness reservations increasedby 62%For the first time since 2019,usage spikedfrom December to January(50%),showinga resurgence of in-person wellness2023 WELLNESS INDEXIncreased fitness/wellnessbookings2023 WELLNESS INDEXWhy people are again focusing on in-person fitness81%of people say they pu

11、sh themselvesharder in class than they do on their ownMotivation:74%prefer to have an instructorsdirection when working outInstructors:67%cite access to equipment as one of themain reasons theyre heading back to classEquipment:67%say in-studio classes make it easier towork out regularly and keep up

12、a routineAccountability:Whats next?And how can fitness businesses take advantage of consumer trends?2023 WELLNESS INDEXGoing back to our roots2023 WELLNESS INDEXThe rise of thewellness collectiveTREND#143%of consumers say community is a very important part of wellness experiencesStrengthin numbersTR

13、END#1Strength in numbersWellness businesses have become the quintessential third place”More than 1/3 of consumers are likely to choosewellness businesses well known for theircommunity-buildingNearly a quarter say theyre more focused on theirhealth&wellness to feel connected to others2023 WELLNESS IN

14、DEXKey business takeaways:Community is more important than ever.Facilitate connection with spaces for members to gather in your facility,social events,and partner-based challenges.Men work out more,but its the year of the woman2023 WELLNESS INDEXTREND#2Men are more satisfied with their level of fitn

15、ess than women39%of women say they prefer women-only gyms or fitness studiosBig femaleenergyTREND#2Big female energy35%of women 18-50 structure their workouts based on their menstrual cycleThe number of women who say theyre too intimidated to work out at a gym/studio has decreased since last year202

16、3 WELLNESS INDEXKey business takeaways:Add female-centric workshops(like how to cycle sync your workouts).Offer pre&postnatal classes.Add more female instructors to your schedule.Provide women-only classes.Choosing wellness practices for a longer life2023 WELLNESS INDEXTREND#329%of consumers say the

17、yexercise to live a long and healthy lifeLongevitywinsTREND#3Longevity wins51%of consumers engage in movement that prepares the body for daily livingWorkout recovery is a priority47%of Americans say practices like stretching and restorative yoga are very important26%practice biohacking for peak phys

18、ical and mental performance2023 WELLNESS INDEXKey business takeaways:Reinforce the connection between movement andlong-term health in your marketing and education.Prioritize recovery services and/or partner with businesses that offer cryotherapy,ice plunges,etc.The wellness generation2023 WELLNESS I

19、NDEXTREND#4Gen Z and millennials spend moreon wellness than other generationsIntroducing“Gen W”Introducing“Gen W”Key business takeaways:In almost every way,Gen Z and millennials engage with wellness mostMore than a quarter say theyre focused on wellness to feel connected to other peopleGen Z consume

20、rs are most likely to say wellness benefits or perks are important when choosing an employer Younger generations see wellness as less of a nice-to-have and more as an essential part of daily life.Capitalize on these audiences with social media marketingand a strong referral program.2023 WELLNESS IND

21、EXStrength training is still#1,but these low-impact workouts are on the riseTREND#533%of consumers prefer low intensity/impact trainingThe lowdownon low-impact2023 WELLNESS INDEXKey business takeaways:Add low-impact offerings and ways to promote recovery.This could include mobility and stretching cl

22、asses,on-demand recovery workouts,or local partnerships.2023 WELLNESS INDEXTREND#5The lowdown on low-impactFor the first time ever,stretching entered the top 10 and sculpt was the fastest-growing workout of 2022The average American fitness routine:40%low-intensity training 25%moderate-intensity trai

23、ning 17%high-intensity training 19%recovery2023 WELLNESS INDEXThe big picture 78%of consumers say wellness is more important than ever Longer and healthier life is the key reason for fitness Consumers engage with in-person fitness for:Motivation,Accountability,Instructors,Equipment Trends to leverag

24、e in your business:Community,Female-focused modalities,Longevity,Younger generations,Low-impactThank you!2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEX2023 WELLNESS INDEXSubscribe to our blog to stay up to date on the latest industry trends.