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1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.The ultimate guide to celebrity beauty brandsHow celebrity brands have remade the US beauty industryNielsenIQ Beauty VerticalIn collaboration with CreatorIQ,Dash Hudson,and SpateMay 2023 2023 Nielsen Consume

2、r LLC.All Rights Reserved.About-FaceHalseyFlowerDrew BarrymoreImanIman AbdulmajidKylie SkinKylie JennerRare BeautySelena GomezAnomoly HaircarePriyanka Chopra JonasGood Dye YoungHayley WilliamsInalaLa La AnthonyLolavieJennifer AnistonRhodeHailey BieberAriana Grande FragranceAriana GrandeGoopGwyneth P

3、altrowJennifer Aniston FragranceJenifer AnistonMariah CareyMariah CareySABLE LabsIdris ElbaBritney Spears FragranceBritney SpearsGXVEGwen StefaniJessica SimpsonJessica SimpsonMeaningful BeautyCindy CrawfordSienna NaturalsIssa RaeCher FragranceCherHappy Dance(discontinued)Kristen BellJLO BeautyJennif

4、er LopezOn a MissionCiaraSKKNKim KardashianDolly FragranceDolly PartonHaus LabsLady GagaKVD Vegan BeautyKat von DParis Hilton FragranceParis HiltonSKNLori HarveyFenty BeautyRihannaHey HumansJada Pinkett Smith+FamilyKeys SoulcareAlicia KeysPatternTracee Ellis RossThe OutsetScarlett JohanssonFenty Ski

5、nRihannaHome CourtCourteney CoxKinloNaomi OsakaPleasingHarry StylesTPHTaraji HensonFlawlessGabrielle UnionHonestJessica AlbaKoraMiranda KerrPooshKourtney KardashianUncommon BeautyKristin CavallariFlorence by MillsMilie Bobby BrownHumanracePharrell WilliamsKylie CosmeticsKylie JennerR.E.M.BeautyArian

6、a Grande2Tracked celebrity beauty brands 2023 Nielsen Consumer LLC.All Rights Reserved.201920202021202220235 launches7 launches13 launches13 launches4 launch as of May*Happy Dance discontinuedCelebrity brand launches are flooding the beauty category 2023 Nielsen Consumer LLC.All Rights Reserved.2023

7、 Nielsen Consumer LLC.All Rights Reserved.Source:NielsenIQ Omnishopper Panel|12 months through 4/22/2023|Health&Beauty CareGrowth rates steadily increasing for celebrity offerings$572.4$761.8$0$100$200$300$400$500$600$700$80020212022Celebrity Beauty Brands Dollar Sales(M)+33.1%$356.9M in 2023 YTD 20

8、23 Nielsen Consumer LLC.All Rights Reserved.Why do celebrity brands resonate with consumers?CommunityCelebrities are able to use their presence on social media to promote their own brands.With their large followings,they can use the platform to speak directly to their fan base.TrustMany consumers fe

9、el more comfortable buying beauty products from people they support.Celebrities are perceived as a trusted source because the consumer is familiar with them versus a faceless brand.ConnectionIn the current age of social media,celebrities can connect with their fans online.Consumers can view authenti

10、c content from celebrities they are already following and build connections with the brand.2023 Nielsen Consumer LLC.All Rights Reserved.Authenticity resonates with consumers744,085 vs.52,713 Posts featuring the celebrity often get more engagement with higher like countInstagram posts with the celeb

11、rity founder vs without4,231 vs.260 2023 Nielsen Consumer LLC.All Rights Reserved.Are derm brands the future?Dr.Muneeb Shah 17.8M followers on TikTokDr.Dustin Portela2.3M followers on TikTokPersonal brand:208SKNDr.Whitney Bowe 1.1M followers on TikTokPersonal brand:DWBDr.Mamina Turegano925.5K follow

12、ers on TikTokDr.Zion Lamm591K followers on TikTokDr.Joyce Park504.9K followers on TikTokDermatologists that have gained a following on social media use their platforms to recommend products and often post sponsored content.Dermatologist influencers are seen as trusted sources in skin care and brands

13、 can benefit from their endorsement.Top influencers may want to capitalize on their following and launch their own brands.They have credibility as dermatologists and are public figures through social media which may lead to success.Frequently recommended products 2023 Nielsen Consumer LLC.All Rights Reserved.Thank You!For more information,get in touch!Anna MayoAnna.Mhttps:/