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1、HYPER-CASUALBENCHMARK REPORT2021Methodology05.Introduction02.User Acquisition06.Ad Monetization16.Table of ContentsHyper-Casual Benchmark Report 2021|Copyright 202101INTRODUCTIONTo succeed in 2021,marketers will need to continue making data-driven decisions.The goal of this report is to provide you

2、with key insights.This hyper-casual benchmark report consists of data collected by Tenjin for all of 2020.We consider the effects of COVID-19 on the mobile ecosystem,Apples announcement during the WWDC last year about the deprecation of IDFA,and new attribution modeling.We provide platform insights,

3、CPI for Top 10 countries and ad networks,as well as the Top 10 ad networks per ad spend and ad revenue.Hyper-Casual Benchmark Report 2021|Copyright 202102Hyper-Casual Benchmark Report 2021|Copyright 202103#1 Ad network by ad spend on iOS and AndroidApplovin#1 Country by ad revenue on iOS and Android

4、US$0.15 Lowest CPI for ad networks by ad spend on iOSMintegral$0.08 Lowest CPI for ad networks by ad spend on AndroidironSource#1 Ad network by ad revenue on iOS and AndroidGoogle AdMob$0.02 Lowest CPI on Android amongst countriesIndia$0.16 Lowest CPI on iOS amongst countriesMexicoEXECUTIVE SUMMARYH

5、yper-Casual Benchmark Report 2021|Copyright 202104Tools&Training for app developers who wantto leverage user acquisition and monetization dataABOUT TENJINMETHODOLOGYThis benchmark report consists of anonymised data collected by Tenjin for hyper-casual games in 2020(January 1 2020-December 31 2020).T

6、he CPI ad network reports are compiled from the ad networks inthe top 10 ad networks by ad spend.Only countries that surpass the thresholds of$1 million of ad spend are included in the CPI report by country.Hyper-Casual Benchmark Report 2021|Copyright 202105Hyper-Casual Benchmark Report 2021|Copyrig

7、ht 202106USER ACQUISITIONAndroid vs iOS Ad Spend%by Platform in 2020https:/ spend on Android in the first half of 2020 increased by 1%compared to 2019.After Apples announcement on effectively deprecating IDFA during WWDC 2020,Android ad spend bumped by 3%inthe second half of the year.Read more on wh

8、at to expect inthe upcoming attribution shift.40.3%59.7%iOSAndroidHyper-Casual Benchmark Report 2021|Copyright 202107Android Median CPI by Platform YoY In 2020,Android CPI of$0.14 decreased by$0.04 from 2019.Placing it below that of 2018.Hyper-Casual Benchmark Report 2021|Copyright 202108$0.00$0.05$

9、0.10$0.15$0.202018$0.162019$0.182020$0.14iOS Median CPI by Platform YoY In 2020,iOS CPI of$0.29 decreased by$0.05 from 2019.Hyper-Casual Benchmark Report 2021|Copyright 202109$0.00$0.10$0.20$0.30$0.402018$0.282019$0.342020$0.29Android Median CPI for Top 15 Countriesby Ad Spend in 2020India remains t

10、he most cost-effective country for ad spend on Android with a CPI of$0.02.Hyper-casual CPIs are still very affordable.Especially on Android,with the Netherlands being the least expensive Tier 1 country.$0.00$0.10$0.20$0.30$0.40$0.50US$0.48JP$0.40AU$0.33CA$0.29GB$0.26DE$0.21KR$0.20FR$0.15NL$0.12ES$0.

11、07RU$0.05BR$0.05MX$0.04ID$0.03IN$0.02Hyper-Casual Benchmark Report 2021|Copyright 202110iOS Median CPI for Top 15 Countriesby Ad Spend in 2020In 2019 Brazil was the most cost-effective country based on CPI.This year it is Mexico,with a$0.04 increase for Brazil this year.The US remains the most expen

12、sive country with the highest median CPI across both iOS and Android.$0.00$0.20$0.40$0.60$0.80US$0.78JP$0.72AU$0.52KR$0.48CA$0.46CN$0.46DE$0.42GB$0.41CH$0.37FR$0.27SE$0.25NL$0.23BR$0.20RU$0.17MX$0.16Hyper-Casual Benchmark Report 2021|Copyright 202111Android Top 10 Ad Networks by Ad Spend in 2020AppL

13、ovin1Google Ads2Unity Ads3ironSource4Facebook5Mintegral6Vungle7Snapchat8AdColony9Tapjoy10Hyper-Casual Benchmark Report 2021|Copyright 202112Android Median CPI for Top 10 Ad Networks by Ad Spend in 2020Welcome TikTok to the Top 10 with a CPI of$0.13.In the Top 10 ad networks ironSource holds the No.1

14、 spot with a CPI of$0.08,the lowest CPI.ironSource$0.08AppLovin$0.08Mintegral$0.09Tapjoy$0.09Unity Ads$0.10AdColony$0.11Google Ads$0.11Vungle$0.13TikTok$0.13Facebook$0.16$0.00$0.05$0.10$0.15$0.20Hyper-Casual Benchmark Report 2021|Copyright 202113iOS Median CPI for Top 10 Ad Networks by Ad Spend in 2

15、020TikTok makes the cut with a CPI for iOS of$0.25.Theres only a 1-2 cents difference in CPIs for the Top 9 ad networks until Facebook,with a difference of$0.08 to Ad Colony.Mintegral$0.15AppLovin$0.17ironSource$0.19Unity Ads$0.20Google Ads$0.23Vungle$0.24Snapchat$0.25TikTok$0.25Facebook$0.26AdColon

16、y$0.34$0.00$0.10$0.20$0.30$0.40Hyper-Casual Benchmark Report 2021|Copyright 202115Hyper-Casual Benchmark Report 2021|Copyright 202116AD MONETIZATIONAndroid vs iOS Ad Revenue%by Platform in 202040%60%iOSAndroidTotal ad revenue share decreased on iOSby 3%from 2019.Android ad revenue share has,respecti

17、vely,increased by 3%.Hyper-Casual Benchmark Report 2021|Copyright 202117Android Top 10 Ad Networks by Ad Revenue in 2020 GoogleAdMob1Unity Ads2FacebookAudience Network3AppLovin4ironSource5MoPub6Vungle7Fyber8Tapjoy9AdColony10Hyper-Casual Benchmark Report 2021|Copyright 202118iOS Top 10 Ad Networks by

18、 Ad Revenue in 2020 GoogleAdMob1Unity Ads2FacebookAudience Network3AppLovin4ironSource5Vungle6MoPub7Mintegral8Pangle9Fyber10Hyper-Casual Benchmark Report 2021|Copyright 202119Android Top 10 Countries by Ad Revenue in 2020 1The United Statesof America2Japan3Great Britain4Germany5Brazil6France7South K

19、orea8IndiaRussia910CanadaHyper-Casual Benchmark Report 2021|Copyright 202120iOS Top 10 Countries by Ad Revenue in 2020 1The United Statesof America2Japan3China4Great Britain5Canada6Australia7Germany8France9Russia10South KoreaHyper-Casual Benchmark Report 2021|Copyright 202121Free attribution.Ad Reve

20、nue LTV and ROI.Cost aggregation.Automation APIs.Data Science platform.Internal BI on demand.Tools:Our ProductsOne dashboard for SKAdNetwork and deterministic attribution.Cohort LTV and ROI metrics for all ad networks.Privacy-centric attribution technology.iOS 14-proof measurementhttps:/www.tenjin.i

21、o/signupSign upSign up for free at Free to start.Pay as yougrow without a long-term commitment.Perfect for hyper-casual and Indie studios.PricingEvergrowing library of exclusive trainingmaterials on topics like UA and Admonetization for Indies,game publishing,data science and others.Live 1x1 session

22、swith Product and Success team.Code and query templates for real live use cases.TrainingWHY DO CUSTOMERS USE TENJIN?CHANGE LOGv1(28.01.21)Initial releasev1.1(29.01.21)Error due to miscalculations on page 18,Android-Top 10 ad networks by ad revenue 2020 has been fixed:Unity Ads and Applovin are included in the top ranking.Mintegral and Chartboost have been excluded.Ranking for the top 10 have been changed.Hyper-Casual Benchmark Report 2021|Copyright 202123