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1、Technology 1002023The annual report on the most valuable and strongest Technology,Electronic&Appliance and Software brandsJuly 2023Brand Finance Tech 100 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword7David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 9Tech 100

2、10Electronics&Appliances 50 19Software 15 24Semiconductors 27Brand Spotlight 34AMD 35 Interview with John TaylorMethodology37Our Services44Brand Finance Tech 100 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand

3、Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands t

4、o the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accoun

5、ting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internat

6、ionally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business en

7、quiries,please contact:Richard HaighManaging DFor all other enquiries:+44 207 389 For media enquiries,please contact:Michael JosemAssociate Communications DA Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculations used to arrive at your brands value.Each rep

8、ort includes expert recommendations for growing brand value to drive performance and offers a cost-effective way to gaining a better understanding of your position against peers.Request your ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit email enquiriesbrandfi Brand Valuation Summa

9、ryBrand Strength TrackingCost of Capital AnalysisRoyalty RatesCustomer Research FindingsInsightStrategyBenchmarkingEducationCommunicationUnderstandingBrand Finance Tech 100 5Brand Finance InstituteBrand Finance Institute is the educational division of Brand Finance,whose purpose is to create and fos

10、ter a professional environment for knowledge-sharing and networking among practitioners and experts in the market.BFI organises events,in-company training,and corporate educational initiatives around the world.In the quest for marketing excellence and with the purpose to equip the brand valuation an

11、d strategy practitioners with the necessary skills and tools,we have developed a wide range of programmes and certifications in collaboration with the most coveted business schools,universities and thought leaders in the field.Brandirectory is the worlds largest database of current and historical br

12、and values,providing easy access to all Brand Finance rankings,reports,whitepapers,and consumer research published since 2007.+Browse thousands of published brand values+Track brand value,strength,and rating across publications and over time+Use interactive charts to compare brand values across coun

13、tries,sectors,and global rankings+Purchase and instantly unlock premium data,complete brand rankings,and researchVisit to find out more.Brand Finance Group.Brand DialogueBrand Dialogue is a public relations agency developing communications strategies to create dialogue that drives brand value.Brand

14、Dialogue has over 25 years of experience in delivering campaigns driven by research,measurement,and strategic thinking for a variety of clients,with a strong background in geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue manages comm

15、unications activities across Brand Finance Groups companies and network.VI360VI360 is a brand identity management consultancy working for clients of all sizes on brand compliance,brand transition,and brand identity management.VI360 provide straightforward and practical brand management that results

16、in tangible benefits for your business.BGlobal BrandEquity MonitorOriginal market research on over 5,000 brands 38 countries and 31 sectors coveredMore than 150,000 respondents surveyed annuallyWe are now in our 7th consecutive year conducting the studyVisit or email enquiriesbrandfi Brand Finance T

17、ech 100 7David Haigh Chairman&CEO,Brand FinanceForeword.Brand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company.This important understanding can inform decision-making related to marketing and branding efforts,as well as provide

18、a benchmark for future performance.It can also be used to help attract investors and secure financing,as a strong brand can be a valuable asset.Additionally,brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired.Overall,br

19、and valuation helps organisations understand the worth of their brand and how it fits into their overall business strategy.A strong brand can lead to improved business returns in several ways.First,a strong brand can help a company differentiate itself from its competitors and establish a unique ide

20、ntity in the market,which can lead to increased customer loyalty and retention.This,in turn,can lead to higher sales and revenue.A strong brand can also help a company command a higher price for its products or services,as consumers are willing to pay more for a brand they perceive as high-quality a

21、nd trustworthy.In addition,a strong brand can help a company attract top talent,as employees may be more attracted to work for a well-known and reputable brand.Finally,a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.Thi

22、s year,Brand Finance has invested more in researching and understanding customer perception of brands across the world than ever before,with original research taking place in dozens of jurisdictions globally.The report you are reading is based on this extensive original research,with the findings re

23、presenting a catalyst for further conversations.If you want to help build a stronger brand,or if you want to better understand the value of your brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable future for your brand.B

24、rand Finance Tech 100 8End of easy money brings disruption to the disruptors as Amazon takes lead as worlds most valuable tech brand.+Amazon overtakes Apple to become the worlds most valuable tech brand,valued at USD299.3 billion+NTT DATA and LinkedIn are fastest-growing tech brands,up 55%and 49%+Hu

25、awei overcomes global obstacles to remain among Top 10 brands+Google is strongest tech brand+Accenture has highest Sustainability Perceptions Score,Amazon tops ranking for Sustainability Perceptions Value+Amazon has the highest sustainability perceptions value of any brand,USD19.9 billionRanking Ana

26、lysis.Brand Finance Tech 100 10Tech 100.In recent years,tech enterprises have been riding high on the wave of cheap financing that near-zero interest rates have provided.But as central banks around the world raise interest rates to combat inflation,investors are becoming less interested in investing

27、 in companies that promise future profits.Instead,they are looking for investments that will provide immediate income.This years Brand Finance Tech 100 report finds that this change is impacting many tech sector brands.This is causing a fall in some brand values as businesses face a rising cost of c

28、apital.The nature of the tech sector finds that it has a significant future-looking component,with brands earning significant valuations based on long-term future earnings potential.When interest rates rise,the present value of those future earnings declines.Investors are now demanding higher return

29、s,and tech companies are going to have to find ways to generate more cash flow.This could mean cutting costs,raising prices,or finding new ways to monetize their brand.Brand Finance Tech 100 11Tech 100.Top 10 Most Valuable Tech Brands 6+11%USD$65.7 bn9 7-42%USD$59 bn5 8-19%USD$50.2 bn8 914USD$47.4 b

30、n+42%107USD$44.3 bn-38%1-15%USD$299.3 bn2 3+7%USD$281.4 bn3 44USD$191.6 bn+4%56USD$82.7 bn-7%2-16%USD$297.5 bn1Amazon overtakes Apple to become the worlds most valuable tech brand,valued at USD299.3 billionAmazon has overtaken Apple to become the worlds most valuable tech brand,with a brand value of

31、 USD299.3 billion.Amazons brand value has increased 36%since the beginning of the COVID-19 pandemic and is the worlds most valuable brand across all sectors,according to Brand Finances Global 500 2023 report.Amazons success is due in part to its network effect.This means that the more people use Ama

32、zon,the more valuable it becomes for everyone,with increasing market liquidity drawing more sellers.This makes Amazon more attractive to buyers,which in turn attracts more sellers in a virtuous cycle.Amazons network effect has also been a boon for its advertising business.The more people who use Ama

33、zon,the more likely they are to see ads on the platform.This gives advertisers a captive audience,and it allows Amazon to charge a premium for its ad space.Brand Finance Plc 20232102120021The global dominance of Amazon as the worlds leading tech brand cannot be ignored.The brands relentless pursuit

34、of customer-centric innovation has not only transformed the way we shop but has challenged and overhauled traditional business models.The tech giant must now look to maintain its competitive edge amid the rapidly evolving landscape,especially as eyes are on the brand now more than ever.Richard Haigh

35、 Managing Director of Brand FinanceBrand Finance Tech 100 12Brand Value Change 2022-2023(%)-56%-44%-43%-42%-38%-32%-30%-28%-26%-30%55%49%45%42%39%36%29%28%25%24%Brand Finance Plc 2023NTT DATA and LinkedIn are fastest-growing tech brands,up 55%and 49%Japans NTT DATA(brand value up 55%to USD8.9 billio

36、n)is the fastest-growing tech brand in the ranking this year.This is because NTT Corporation and NTT DATA formally integrating their offerings more closely and launching a combined brand to accelerate global IT modernization and digital transformation.This is a new beginning for the NTT DATA brand t

37、hat looks to accelerate growth outside of Japan and further increase its diverse digital services and application offering to clients.Elsewhere,LinkedIn(brand value up 49%to USD15.5 billion)is the tech sectors fastest-growing brand,substantially because of its improved standing as a recruitment and

38、news advertising tool.Globally,LinkedIn is building a strong position amongst professional white-collar users as a dominant tool in this sector.First launched in 2003,the brand is benefiting from improving integration with other Microsoft services.Tech 100.Brand Finance Tech 100 13Huawei overcomes g

39、lobal obstacles to remain among Top 10 brandsDespite facing headwinds from global political challenges,the semiconductor shortage and a global slump in demand for smartphones,Huawei remains in the top ten most valuable tech brands,with its brand value falling 38%to USD44.3 billion.Huaweis consumer b

40、usiness,which provides smartphones,tablets,and other consumer electronics,was the hardest hit by the various challenges.However,the brands other operations,such as its carrier business and its enterprise business,performed relatively well.Huawei is still facing challenges,but the brand is showing si

41、gns of resilience.The company is investing heavily in research and development,and it is continuing to expand its business into new areas.Huawei is also working to diversify its supply chain,which will help it to reduce dependency on US suppliers.These initiatives exemplify Huaweis ability to adapt

42、to harsh macro-economic conditions,optimistic that it will be able to weather the storm and emerge stronger on the other side.Top 10 Strongest Tech Brands93.2-0.1 1AAA+291.6-1.8 3AAA+190.7+0.7 46AAA+89.4-1.1 54AAA92.7-0.5 2AAA+3 Brand Finance Plc 202387.8+0.1 6AAA985.8-3.7 7AAA785.4-2.0 8AAA1085.0-5

43、.3 95AAA83.9-5.0 108AAA-2021121212Tech 100.Brand Finance Tech 100 14Google is strongest tech brandIn addition to calculating brand value,Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment,stakeholder equity,and busine

44、ss performance.Compliant with ISO 20671,Brand Finances assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in thirty-eight countries and across thirty-one sectors.As well as being the strongest brand in the United States,and the world,Google(bran

45、d value up 7%to USD281.4 billion)tops the tech ranking,earning a brand strength index score of 93.2/100 and a prestigious AAA+rating.Googles healthy year-on-year brand value growth is the result of customers continuing to perceive its variety of services favourably,led by its core consumer-facing pr

46、oduct,Google Search.Tech 100.Brand Finance Tech 100 15Sustainability Perception Values(SPV)64.55USD$8,000 m 73.91USD$6,165 m 84.04USD$5,125 m 9USD$4,189 m4.63 10USD$3,983 m7.79 14.40USD$19,906 m 34.74USD$14,577 m 4USD$8,977 m4.28 5USD$8,421 m6.27 24.50USD$14,650 m Brand Finance Plc 2023$xx=sustainab

47、ility perceptions valuex.x=sustainability perceptions score/10Accenture has highest Sustainability Perceptions Score,Amazon tops ranking for Sustainability Perceptions Value As part of its analysis,Brand Finance assesses the role that specific brand attributes play in driving overall brand value.One

48、 such attribute is sustainability.Brand Finance assesses how sustainable specific brands are perceived to be,represented by a Sustainability Perceptions Score.The value that is linked to sustainability perceptions,the Sustainability Perceptions Value,is then calculated for each brand.Accenture had t

49、he highest Sustainability Perceptions Score of any Tech brand included in the ranking 7.79 out of 10.The brand has set out its commitment to operating more sustainably,planning to achieve net zero emissions by 2025.Thus far,Accenture has communicated its progress of reducing its total emissions by 6

50、8%from its 2016 baseline,surpassing one aspect of its 2025 target.Accenture has also looked to increasingly invest in a low-carbon future.This includes supporting biodiversity through initiatives such as its nature-based carbon removals and reusing or recycling 99%of its e-waste relating to computer

51、s and workstations in 2022.As well as these commitments and actions,Accentures own ESG Strategy Consulting Services have likely helped boost the brands sustainability perception.By being seen to help other brands tackle sustainability challenges,Accenture is inadvertently helping boost its own susta

52、inability perception amongst stakeholders.Tech 100.Brand Finance Tech 100 16Amazon has the highest sustainability perceptions value of any brand,USD19.9 billion One area where Amazon has been making strides is in its renewable energy initiatives.As the largest corporate buyer of renewable energy glo

53、bally,Amazon is committed to powering all its operations with 100%renewable energy by 2025.To achieve this goal,the brand has already announced more than four hundred projects as of January 2023,highlighting its notable progress in this endeavour.The driver score for the retail sector is 6.1%,demons

54、trating a material role for sustainability in driving choice.Amazons US$19.9 billion of value is reliant on maintaining its reputation for(a certain level of)sustainability.Consumer expectations may change in response to exposes,enhanced reporting requirements,education,and media coverage.If Amazon

55、fails to keep pace through a precautionary approach to improving its sustainability performance,and to communicate clearly and honestly about its progress,those billions of dollars of value could be at risk.Tech 100.Brand Finance Tech 100 17Brand Value Ranking(USDm).Top 100 most valuable Tech brands

56、 1-502023 Rank2022 RankBrandCountry2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating122AmazonUnited States299,280-14.6%350,273AAAAAA+211AppleUnited States297,512-16.2%355,080AAA-AAA330GoogleUnited States281,382+6.8%263,425AAA+AAA+440MicrosoftUnited States191,574+4.

57、0%184,245AAAAAA562SamsungSouth Korea82,722-7.3%89,229AAA-AAA692TikTok/DouyinChina65,696+11.4%58,980AAA-AA+751FacebookUnited States58,971-41.7%101,201AAA-AA+880WeChatChina50,247-19.3%62,303AAA+AAA+9142InstagramUnited States47,439+41.7%33,483AAA+AAA+1071HuaweiChina44,292-37.8%71,233AAA-AAA-11132accent

58、ureUnited States12162OracleUnited States13121TencentChina14101TaobaoChina15202YouTubeUnited States16111TmallChina17242IBMUnited States18151NetflixUnited States19181CiscoUnited States20222UberUnited States21191IntelUnited States22232Dell TechnologiesUnited States23262TSMCChina(Taiwan)24252LG GroupSou

59、th Korea25282SAPGermany26292SalesforceUnited States27171JD.comChina28302TCSIndia29312NVIDIAUnited States30271SonyJapan31372LinkedInUnited States32-3CATLChina33330InfosysIndia34321AdobeUnited States35341NetEaseChina36360MideaChina37351MeituanChina38211AChina39432PanasonicJapan40512CapgeminiFrance4141

60、0SK HynixSouth Korea42381HPUnited States43742NTT DATAJUnited States45441CognizantUnited States46532QualcommUnited States47391PinduoduoChina48642BroadcomUnited States49461CanonJapan50542XboxUnited StatesBrand Finance Tech 100 18Top 100 most valuable Tech brands 51-100Brand Value Ranking.2023 Rank2022

61、 RankBrandCountry2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating51522GreeChina52421NokiaFinland534913MUnited States54471PlayStationJapan55550HaierChina56401XiaomiChina57712AMDUnited States58622HikvisionChina59672SpotifySweden60481BaiduChina61692HCLTechIndia62702C

62、oupangSouth Korea63611LenovoChina64581HPEUnited States65571VMWAREUnited States66792ServicenowUnited States67651WiproIndia68501eBayUnited States69681FISUnited States70601Activision BlizzardUnited States71762GoertekChina72832AirbnbUnited States73772CDWUnited States74731ASMLNetherlands75812Electronic A

63、rtsUnited States76661Micron TechnologyUnited States77842Thermo Fisher ScientificUnited States78561RakutenJapan79631BOEChina80922QuickBooksUnited States81801Mitsubishi ElectricJapan82852Texas InstrumentsUnited States83721Applied MaterialsUnited States84862Fujitsu GroupJapan85942Emerson ElectricUnited

64、 States86821NintendoJapan87-3TurboTaxUnited States88982Red HatUnited States89751TwitterUnited States90-3FortinetUnited States91871FiservUnited States92952MercadoLibreArgentina93-3DoorDashUnited States94901MediatekChina(Taiwan)95881InfineonGermany96911Constellation SoftwareCanada97961EquinixUnited St

65、ates98-3Tech MahindraIndia99-3Samsung SDSSouth Korea100971T GroupChinaBrand Finance Tech 100 19Top 10 Most Valuable Electronic&Appliance Brands 6-17%USD$16.4 bn6 7-2%USD$10.3 bn7 8+13%USD$9.9 bn10 98USD$9.1 bn-9%1011USD$8.1 bn-6%1-16%USD$297.5 bn1 3-38%USD$44.3 bn3 44USD$22.6 bn+2%55USD$21.3 bn+2%2-

66、7%USD$82.7 bn2 Brand Finance Plc 20230021200000Electronics&Appliances 50.Brand Finance Tech 100 20Electronics&Appliances 50.Brand Value Change 2022-2023(%)35%31%29%13%11%9%6%5%5%5%-41%-39%-38%-28%-25%-19%-18%-16%-14%-17%Brand Finance Plc 2023Brand Finance Tech 100 21Top 10 Strongest Electronic&Appli

67、ance Brands83.9-5.0 1AAA-179.9-2.0 3AAA-479.9+7.1 425AAA-79.5-1.8 55AA+79.4-4.8 6AA+382.4-3.2 2AAA-278.6-0.5 7AA+1078.2+5.5 8AA+2678.0+6.8 928AA+76.4-4.4 106AA+Brand Finance Plc 20231222102200Electronics&Appliances 50.Brand Finance Tech 100 22Sustainability Perception Values(SPV)64.42USD$792 m 74.81

68、USD$522 m 84.49USD$504 m 9USD$458 m5.23 10USD$414 m4.15 14.50USD$14,650 m 34.45USD$2,156 m 4USD$1,076 m4.63 5USD$982 m3.97 24.63USD$4,189 m Brand Finance Plc 2023$xx=sustainability perceptions valuex.x=sustainability perceptions score/10Electronics&Appliances 50.Brand Finance Tech 100 23Brand Value

69、Ranking(USDm).Top 50 most valuable Electronic&Appliance brands 1-502023 Rank2022 RankBrandCountry2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating110AppleUnited States297,512-16.2%355,080AAA-AAA220SamsungSouth Korea82,722-7.3%89,229AAA-AAA330HuaweiChina44,292-37.8%

70、71,233AAA-AAA-440Dell TechnologiesUnited States22,612+1.8%22,220AAAA550LG GroupSouth Korea21,261+2.3%20,792AA+AA+660SonyJapan16,367-17.4%19,815AA+AAA-770MideaChina10,265-2.2%10,497AA-AA8102PanasonicJapan9,915+13.1%8,767AA+AA981HPUnited States9,131-9.3%10,066AAAA+10112CanonJapan8,149-5.7%8,644AA+AA+1

71、1142XboxUnited States12132GreeChina13121PlayStationJapan14152HaierChina1591XiaomiChina16182HikvisionChina17170LenovoChina18202GoertekChina19190BOEChina20212Mitsubishi ElectricJapan21222NintendoJapan22232Techtronic IndustriesChina(Hong Kong)23242Western DigitalUnited States24252ZTEChina25262KyoceraJa

72、pan26272SharpJapan27282Quanta ComputerChina(Taiwan)28302ToshibaJapan29312Motorola SolutionsUnited States30372OnePlusChina31-3HarmanSouth Korea32291FujifilmJapan33352ASUSChina(Taiwan)34331WhirlpoolUnited States35341WiiJapan36392LogitechSwitzerland37382SebFrance38402ArelikTurkey39-3Trimble NavigationU

73、nited States40462PegatronChina(Taiwan)41-3TranssionChina42321SandiskUnited States43411TCL CSOTChina44361Lens TechnologyChina45421CowaySouth Korea46441Brother IndustriesJapan47451MSIChina(Taiwan)48-3MieleGermany49-3VestelTurkey50481SuporChinaBrand Finance Tech 100 24Top 15 Most Valuable Software Bran

74、ds 6-9%-7%USD$6.3 bnUSD$3.7 bn6 7+20%-6%USD$6.2 bnUSD$3.2 bn7 8+20%+14%USD$4.6 bnUSD$3.2 bn9 912USD$4.2 bnUSD$3 bn+28%-7%1010USD$4 bnUSD$2.4 bn+10%-12%1+4%USD$191.6 bn1 3+15%USD$21.1 bn3 44USD$19.1 bn+7%55USD$12.9 bn-9%2+36%USD$39.6 bn2 Brand Finance Plc 20230022000000 1181 12111 13152 14131 15NEWSo

75、ftware 15.Brand Finance Tech 100 25Top 15 Strongest Software Brands 6AAAA-7 7AAAA-10 8AAA+11 94AAA+108AAA+1AAA1 3AA+9 42AA+56AA 2AAA-3 Brand Finance Plc 20232221102122 1151 12132 13152 14140 15NEW85.4-2.079.5+0.577.7+7.075.1-4.274.1+2.772.3+1.372.2+1.671.9+2.871.3-2.370.1-0.669.3-2.268.4+4.964.4+6.8

76、61.0+0.759.6-0.3Software 15.Brand Finance Tech 100 26Brand Value Change 2022-2023(%)36%28%20%20%15%-12%-9%-9%-7%-7%Brand Finance Plc 2023Sustainability Perception Values(SPV)64.40USD$303 m 74.25USD$291 m 84.19USD$211 m 9USD$192 m4.36 10USD$191 m4.72 14.28USD$8,977 m 34.63USD$1,069 m 4USD$952 m4.55 5

77、USD$549 m3.90 24.41USD$1,910 m Brand Finance Plc 2023$xx=sustainability perceptions valuex.x=sustainability perceptions score/10Software 15.Brand Finance Tech 100 27Semiconductors 20.Intel remains the worlds most valuable semiconductor brand at US$22.9 billion,just ahead of TSMC at US$21.6 billionIn

78、tel(brand value down 10%to US$22.9 billion)has barely retained its title as the worlds most valuable semiconductor brand,marginally ahead of TSMC(brand value up 5%to US$21.6 billion),according to a new report from leading brand valuation consultancy,Brand Finance.Intel has built a partially-consumer

79、-facing brand based upon laptop and desktop computers(in addition to server and industrial markets),while TSMC is substantially a business-to-business brand dedicated to manufacturing semiconductors for Apple,AMD,Nvidia and mobile devices.Computing power and efficiency is an increasingly contested a

80、nd important area in global trade,artificial intelligence,mobile computing,and politics.Obvious conflicts over the production,distribution and use of semiconductors are bubbling to the fore,a reflection of how important these brands are to the global economy.To maintain their brand strength and valu

81、e,chip brands need to maintain their technological edge and production efficiency while also nurturing relations with governments interested in helping certain brands.Alex Haigh Valuation Director,Brand FinanceIntels brand is built in large part upon very high consumer awareness in the laptop and PC

82、 market,where its chips are marketed directly to end-buyers through extensive global advertising efforts.Meanwhile TSMC conducts relatively trivial consumer-facing marketing,instead building a brand based upon its unique technical capabilities to produce high quality chips to third-party users at th

83、e leading edge of human technological capacity.Brand Finance Tech 100 28Semiconductors 20.Top 20 Most Valuable Semiconductor Brands 6+29%-7%-10%US$8.2 bnUS$3.7 bnUS$2.2 bn 7+15%-11%+4%US$6.9 bnUS$3.7 bnUS$2.1 bn 8-9%+0%+3%US$5.4 bnUS$2.8 bnUS$2.1 bn 9US$5.3 bnUS$2.4 bnUS$1.9 bn-17%-17%+21%10US$4.6 b

84、nUS$2.3 bnUS$1.9 bn+5%+13%-3%1-10%US$22.9 bn 3+5%US$16.9 bn 4US$9.1 bn-2%5US$8.6 bn+10%2+5%US$21.6 bn Brand Finance Plc 2023 11 12 13 14 15 16 17 18 2019Brand Finance Tech 100 29The 2 brands are at different stages of the semiconductor value chain:on one side we have Intel,an Integrated Design Manuf

85、acturer that built a partially-consumer-facing brand based upon laptop and desktop computers,and on the other side we have TSMC,a pure-play foundry engaging with clients such as Apple,ARM,Marvell,Qualcomm and others.Both Intel and TSMC invest significantly in research in applied physics and use that

86、 research to develop computing chips with increasingly small transistors.Broadcom is fastest-growing semiconductor brand,up 29%Broadcom(brand value up 29%to US$8.2 billion)is the fastest-growing brand in the rankings this year,largely in connection with increasing demand for Broadcoms networking and

87、 data devices.Broadcom has built a valuable business-to-business brand based upon deploying both wireless and wired connections for end users and network operators.The recent increase in artificial intelligence and machine learning business operations is creating extremely high demand for Broadcom d

88、evices which can transmit very large volumes of data very quickly and very reliably.Those devices are being increasingly recognised for their application in large datacentres,and in new areas such as cars.Cars with self-driving capabilities will require the transfer of large volumes of data from dif

89、ferent sensors throughout the vehicle to a central processing point,and Broadcom is applying its knowledge and experience to deploying these new devices.The secondfastest growing brand in the ranking was Analog Devices(brand value up 21%to US$1.9 billion)which is a new entrant in the rankings.Analog

90、 Devices manufactures various devices which connects real world data such as heat,light and sound to digital outputs which can then be transmitted on the internet.Brand Value Change 2022-2023(%)4%-2%-3%5%5%-7%-9%5%10%-10%13%-10%15%-11%21%-17%29%-17%Brand Finance Plc 2023Semiconductors 20.Brand Finan

91、ce Tech 100 30Top 10 Strongest Semiconductor Brands78.9-1.3 1AA+77.9+0.5 3AA+77.3-6.3 4AA+76.1-2.6 5AA+74.8-3.7 6AA+78.7-0.9 2AA+74.6-0.5 7AA+74.0+1.8 8AA72.9-1.9 9AA71.5-1.0 10AA Brand Finance Plc 2023AMD brand value now worth five times pre-pandemic value at US$6.9 billionAMD(brand value up 15%thi

92、s year to US$6.9 billion)has achieved extraordinary brand value growth since the start of the COVID-19 pandemic.Valued at US$1.4 billion ahead of the pandemic period in early 2020,the brand is now worth almost five times as much,at just under US$7 billion.During the last three years,AMD has produced

93、 strong industry-leading products in high-performance computing markets such as cloud services,PCs,game consoles,and graphics.The company has also invested in building brand awareness through multiple high-impact campaigns.The company acquired Xilinx in a record breaking transaction which was comple

94、ted in February 2022 significantly strengthening their position in the market.AMD has achieved strong revenue growth in both computing&graphics and in server.The core products driving success in each of these segments are Ryzen and EPYC respectively.The companys partnerships with Tesla and Samsung a

95、re expanding its reach further to more consumers.AMDs focus on building great products,deepening customer relationships,and working with partners to achieve progress reflects an inclusive brand strategy.Semiconductors 20.Brand Finance Tech 100 31STMicroelectronics brand value grows on distributed de

96、aler networkSTMicroelectronics(brand value up 13%to US$2.3 billion)is a major beneficiary of the global interest in smart devices,by manufacturing microchips for many distinct products,such as electric cars,factory machines,smartphones,and toothbrushes.In recent years,the brand value of STMicroelect

97、ronics has grown in connection with its strong brand portfolio,reliable distribution network,and supplier base.The company also maintains a strong dealer community that promotes products and invests in training sales teams to educate customers on maximizing product benefits by working closely with d

98、evelopers,they are able to grow and develop a brand with their key target stakeholders.TSMC is the strongest semiconductor brand,earning AA+ratingIn addition to calculating brand value,Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating ma

99、rketing investment,stakeholder equity,and business performance.Compliant with ISO 20671,Brand Finances assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in 38 countries and across 31 sectors.Despite TSMCs brand strength falling slightly from a

100、score of 80.3 to 78.9,TSMC has become the sectors strongest brand.TSMCs strength as a supplier of semiconductors is based in large part upon its fundamentally strong product:it operates much of the worlds leading semiconductor fabrication facilities as a result of its unique organisational knowledge

101、 and equipment.Semiconductors 20.Brand Finance Tech 100 32Sustainability Perception Values(SPV)64.21USD$0.4 bn 74.14USD$0.3 bn 84.86USD$0.3 bn 9USD$0.3 bn4.74 10USD$0.2 bn4.21 16.87USD$1.6 bn 34.29USD$0.8 bn 4USD$0.4 bn4.25 5USD$0.4 bn4.43 24.46USD$1.1 bn Brand Finance Plc 2023$xx=sustainability per

102、ceptions valuex.x=sustainability perceptions score/10Semiconductors 20.Brand Finance Tech 100 33Brand Value Ranking(USDm).Top 20 most valuable Semiconductor brands 1-202023 Rank2022 RankBrandCountry2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating110IntelUnited Sta

103、tes$22,936+28.9%$25,612 AA+AA+220TSMCChina(Taiwan)$21,564+20.9%$20,474 AA+AAA-330NVIDIAUnited States$16,922+14.6%$16,100 AA+AAA-440SK HynixSouth Korea$9,146+12.6%$9,361 AAAA+550QualcommUnited States$8,583+10.4%$7,774 AA+AAA-660BroadcomUnited States$8,208+5.3%$6,368 AAAA782AMDUnited States$6,936+5.1%

104、$6,053 AA+AA+892ASMLNetherlands$5,406+4.8%$5,944 AAAA+971Micron TechnologyUnited States$5,276+3.9%$6,330 AAAA10100Texas InstrumentsUnited States$4,560+3.2%$4,353 AA+AA+11122MediatekChina(Taiwan)12111InfineonGermany13142Ase TechnologyChina(Taiwan)14131Lam ResearchUnited States15172STMicroelectronicsS

105、witzerland16151Tokyo ElectronJapan17202Arrow ElectronicsUnited States18180NXPNetherlands19-3Analog DevicesUnited States20191Kla-TencorUnited StatesBrand Spotlights.Brand Finance Tech 100 35AMD.G Brand Value27Semiconductor RankUS$6.9 bn+15%Brand Finance Tech 100 36Interview with John Taylor.John Tayl

106、orChief Marketing Officer,AMDAMD has improved its brand value ranking from 8th to 7th in 2023 whilst also exhibiting the 3rd fastest growth(15%)within the top 10 semiconductor brands.What have been some of the key differences youve observed since becoming CMO in 2017?When I became CMO in 2017,about

107、90%of AMD revenue was from the PC and gaming markets.As a result,the majority of our marketing efforts were spent attracting and engaging with partners,OEMs and retailers.Since then,weve launched new,leadership AMD products,expanded the markets in which we operate,and repositioned ourselves as a lea

108、der in high performance and adaptive computing.Those efforts and successes placed us in a state of hyper growth over the past five or so years.And following the acquisitions of Xilinx and Pensando in 2022,AMD now offers the industrys broadest portfolio of high-performance CPUs,GPUs,FPGAs and Adaptiv

109、e SoCs helping us claim the spot as one of the most valuable and fastest growing semiconductor brands in the world.AMDs acquisition of Xilinx was finalised in February last year,just over 12-months ago.How has AMD integrated Xilinx into its portfolio and how has the Xilinx brand and business complem

110、ented AMDs&vice versa?In the past 14 months,AMD acquired two companies that allowed us to strategically grow our data center business,as well as add AI and adaptive computing solutions to our product portfolio.Through these acquisitions,with Xilinx being the biggest acquisition in the history of sem

111、iconductors,we added new capabilities and new customers that we partner with to solve the worlds toughest challenges.This includes brining dedicated AI engines to our entire product portfolio which started with the Ryzen AI laptops we launched earlier this year.We also now have a substantial custome

112、r base and product portfolio in key markets such as 5G,automotive,industrial,aerospace and more.From a brand perspective,we must reinforce this mindset and focus on building AMD brand equity to strengthen our product brands as well as the collective AMD brand.We recently introduced evolved product l

113、ogos making the AMD brand more prominent and consistent across the portfolio,as well as bringing the AMD parent brand to Xilinx and Pensando products.By making our“one company,one brand and one team”mantra top-of-mind,were able to concentrate on the strength of the AMD brand.The last 5-years have se

114、en AMD enjoy astonishing brand value growth of 700%(2018-2023)whilst Brand Strength has also grown considerably.What have been the core values over this period and the current values/initiatives which will help carry AMD forwards?As AMD grew,we shifted our marketing approach from product-first to au

115、dience-centric and brand-first.Every product launch is an opportunity to advance our identity as a leader in technology and performance.For marketing,weve become more focused on what our engagement with a specific audience looks like in order to become a trusted partner.This is a concept weve contin

116、ued to embrace,especially with the launch of our“together we advance_”brand campaign.This campaign encapsulates how we work together with our customers to push the envelope and advance computing in innovate ways.Methodology.Brand Finance Tech 100 38Enterprise ValueBranded Business ValueBrand Contrib

117、utionDefinitions.MetaFacebookFacebookFacebookBrand Value+Enterprise Value The value of the entire enterprise,made up of multiple branded businesses.Where a company has a purely mono-branded architecture,the enterprise value is the same as branded business value.+Branded Business Value The value of a

118、 single branded business operating under the subject brand.A brand should be viewed in the context of the business in which it operates.Brand Finance always conducts a branded business valuation as part of any brand valuation.We evaluate the full brand value chain in order to understand the links be

119、tween marketing investment,brand-tracking data,and stakeholder behaviour.+Brand Contribution The overall uplift in shareholder value that the business derives from owning the brand rather than operating a generic brand.The brand values contained in our league tables are those of the potentially tran

120、sferable brand assets only,making brand contribution a wider concept.An assessment of overall brand contribution to a business provides additional insights to help optimise performance.+Brand Value The value of the trade mark and associated marketing IP within the branded business.Brand Finance help

121、ed to craft the internationally recognised standard on Brand Valuation ISO 10668.It defines brand as a marketing-related intangible asset including,but not limited to,names,terms,signs,symbols,logos,and designs,intended to identify goods,services or entities,creating distinctive images and associati

122、ons in the minds of stakeholders,thereby generating economic benefits.Brand ValueBrand Finance Tech 100 39Brand Valuation Methodology.1324Definition of BrandBrand is defined as a bundle of trademarks and associated IP which can be used to take advantage of the perceptions of all stakeholders to prov

123、ide a variety of economic benefits to the entity.Brand ValueBrand value refers to the present value of earnings specifically related to brand reputation.Organisations own and control these earnings by owning trademark rights.All brand valuation methodologies are essentially trying to identify this,a

124、lthough the approach and assumptions differ.As a result published brand values can be different.These differences are similar to the way equity analysts provide business valuations that are different to one another.The only way you find out the“real”value is by looking at what people really pay.As a

125、 result,Brand Finance always incorporates a review of what users of brands actually pay for the use of brands in the form of brand royalty agreements,which are found in more or less every sector in the world.This is sometimes known as the“Royalty Relief”methodology and is by far the most widely used

126、 approach for brand valuations since it is grounded in reality.It is the basis for a public rankings but we always augment it with a real understanding of peoples perceptions and their effects on demand from our database of market research on over 3000 brands in over 30 markets.DisclaimerBrand Finan

127、ce has produced this study with an independent and unbiased analysis.The values derived and opinions produced in this study are based only on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear.Brand Finance accepts no responsibilit

128、y and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.The opinions and financial analysis expressed in the report are not to be construed as providing investment or business advice.Brand Finance does not intend the report to

129、be relied upon for any reason and excludes all liability to any body,government or organisation.We review what brands already pay in royalty agreements.This is augmented by an analysis of how brands impact profitability in the sector versus generic brands.This results in a range of possible royaltie

130、s that could be charged in the sector for brands(for example a range of 0%to 2%of revenue)The BSI score is applied to the royalty range to arrive at a royalty rate.For example,if the royalty range in a sector is 0-5%and a brand has a BSI score of 80 out of 100,then an appropriate royalty rate for th

131、e use of this brand in the given sector will be 4%.We adjust the rate higher or lower for brands by analysing Brand Strength.We analyse brand strength by looking at three core pillars:“Inputs”which are activities supporting the future strength of the brand;“Equity”which are real current perceptions

132、sourced from our market research and other data partners;“Output”which are brand-related performance measures such as market share.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding

133、 Brand Rating up to AAA+in a format similar to a credit rating.We determine brand-specific revenues as a proportion of parent company revenues attributable to the brand in question and forecast those revenues by analysing historic revenues,equity analyst forecasts,and economic growth rates.We then a

134、pply the royalty rate to the forecast revenues to derive brand revenues and apply the relevant valuation assumptions to arrive at a discounted,post-tax present value which equals the brand value.Brand ImpactBrand Impact Brand StrengthBrand StrengthForecast Brand Value CalculationBrand Finance Tech 1

135、00 40Brand StrengthAnalytical rigour and transparency are at the heart of our approach to brand measurement at Brand Finance.Therefore,in order to adequately understand the strength of brands we conduct a structured,quantitative review of data that reflect the Brand Value Chain of brand-building act

136、ivities,leading to brand awareness,perceptions and onwards to brand-influenced customer behaviour.To manage the Brand Value Chain process effectively we create and use the“Brand Strength Index”(BSI).This index is essentially a modified Balanced Scorecard split between the three core pillars of the B

137、rand Value Chain:Brand Inputs,Brand Equity and Brand Performance.Brand Strength IndexWidely recognised factors deployed by marketers to create brand loyalty and market share.Perceptions of the brand among different stakeholder groups,with customers being the most important.Quantitative market and fi

138、nancial measures representing the success of the brand in achieving price and volume premium.Stakeholder EquityBusiness PerformanceMarketing InvestmentBrand Strength.132Although we follow a general structure incorporating the three pillars(Brand Inputs,Brand Equity and Brand Performance),the attribu

139、tes included are different depending on the sector.A brand strength index for a luxury apparel brand will differ in structure from an index designed for a telecommunications brand.An index for luxury apparel brand may emphasize the exclusiveness,word of mouth recommendation,and price premium,whereas

140、 an index for a telecommunications company may emphasis customer service and ARPU as important metrics.These attributes are weighted according to their perceived importance in driving the following pillar:Brand Investment measures in driving Brand Equity;Brand Equity measures for Brand-Related Busin

141、ess Performance measures;and finally the relevance of Brand-Related Business Performance measures for driving business value.Attribute Selection and WeightingBrands ability to influence purchase depends primarily on peoples perceptions.Therefore,the majority of the Brand Strength Index is derived fr

142、om Brand Finances proprietary Global Brand Equity Research Monitor research,a quantitative study of a sample of over 100,000 people from the general public on their perceptions of over 4,000 brands in over 25 sectors and 37 countries.However,at Brand Finance we also believe that there are other meas

143、ures that can be used to fill gaps that survey research may not capture.These include total investment levels for example in marketing,R&D,innovation expenditure,that can a better guide to future performance than surveys.They also include online measures such as ratings by review sites and social me

144、dia engagement that can give a more granular understanding of marketing effectiveness.Finally they also include real behaviour for example net additions,customer churn and market share,to overcome the tendency for surveys to incorporate intended behaviour rather than real.Over a period of 3 to 4 mon

145、ths each year,we collect all this data across all the brands in our study in order to accurately measure their comparative strength.Data CollectionIn order to convert raw data in to scores out of 10 that are comparable between attributes within the scorecard,we then have to benchmark each attribute.

146、We do this by reviewing the distribution of the underlying data and creating a floor and ceiling based on that distribution.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding rating

147、 up to AAA+in a format similar to a credit rating.Analysing the three brand strength measures helps inform managers of a brands potential for future success.Benchmarking and Final ScoringBrand Finance Tech 100 41Global Brand Equity Monitor.Original market research in 38 countries and across 31 secto

148、rs with over 150,000 consumers rating over 5,000 brands.Brand KPIs and Diagnostics1.Brand Funnel2.Brand Usage3.Quality4.Reputation5.Loyalty6.Closeness9.Brand Imagery7.Recommendation(NPS)10.Advertising Awareness8.Word of Mouth11.Brand MomentumAwarenessHave heard of your brandFamiliarityKnow something

149、 about your brandConsiderationWould consider buying/using your brandApparelAutomobilesLuxury AutomobilesBanksCosmetics&Personal CareFoodInsuranceOil&GasRestaurantsRetail&E-CommerceTelecomsUtilitiesAirlinesLuxury ApparelAppliancesBeersLuxury CosmeticsGeneral RetailHealthcare ServicesHotelsHousehold P

150、roductsLogisticsMediaPharmaReal EstateSoft DrinksSpirits&WineTechnologyTyresTier 1Tier 2Brand Finance Tech 100 42Highlights from the Global Brand Equity Monitor.Brand Finances proprietary market research provides a robust assessment of brand health on key equity measures,allowing comparison both wit

151、hin and across product and service categories.Benchmarking against brands outside your sector is especially helpful in assessing the real strength of brand not just the best of a bad bunch in a category where brands are generally weaker.What makes a brand great?Amazon is undoubtedly one of the world

152、s strongest brands,one of just a handful achieving the highest AAA+rating.It has an extremely strong brand funnel,with near-universal familiarity,and consideration,and while its reputation score is not best-in-class,it is stronger than many of its critics might think.Every strong brand has its own w

153、inning formula,and our research highlights Amazons particular advantages.Top of that list is the outstanding value which shoppers believe Amazon delivers.Amazon ranks on this measure in big markets such as Brazil,USA,UK,and is#1 among retailers in many more.Value has always been a big driver of cons

154、umer behaviour,but Amazon also delivers a slick shopping experience(“excellent website/apps”),and this powerful combination is irresistible for many consumers,even those who question Amazons values and broader corporate reputation.Does brand purpose deliver?Argument rages among CMOs and marketing gu

155、rus over this issue.The jury is out our data suggests that being seen to“care about the wider community”does correlate somewhat with higher Consideration levels,and is an asset particularly for local favourites such as Jio(India)or Bunnings(Australia).But brands like McDonalds and Nike(as well as Am

156、azon)are liked and desired despite somewhat moderate reputations on sustainability and values.Whos the coolest cat?In categories like apparel,tech and automotive,sustainability can make you cool,but its not the only way.Porsche wins relatively few plaudits for sustainability,but its bercoolness is v

157、ery apparent.Great value for moneyExcellent website/apps 55 11 81 61Selected Rankings for Amazon All Non-Luxury Brands Brand Finance Plc 202343%Care about the wider community(Rank#1)88%Consideration Conversion 8%Care about the wider community(Rank#86)92%Consideration Conversion Brand Finance Tech 10

158、0 43Highlights from the Global Brand Equity Monitor.Similarly in the apparel category(especially footwear),the correlation between coolness and sustainability is not especially high.Meanwhile in France,the epitome of chic,the 2nd-highest highest scorer among non-luxury brands is.Burger King.Get your

159、 brand talked-aboutCool brands get talked about,and word-of-mouth(WOM)is another key asset some brands possess.It has proven impact on brand growth,hence WOMs inclusion in our Brand Strength Index model.In an absolute sense,big brands get talked about a lot more than small ones their sheer mass pres

160、ence and relevance ensures that.But deeper analysis reveals a number of challenger brands who look set to profit from above-expectation WOM levels and positive consumer sentiment.Keep an eye on Tim Hortons in Spain,Peros Garment Factory(Canada),SAIC in,yes,the USA and iinet in Singapore.1st2nd3rd To

161、p-ranked brands for being“Cool”(Among Category Users)Brand Finance Plc 2023Our Services.Brand Finance Tech 100 45Consulting Services.Brand ValuationMake your brands business case Brand valuations are used for a variety of purposes,including tax,finance,and marketing.Being the interpreter between the

162、 language of marketers and finance teams they provide structure for both to work together to maximise returns.Brand StrategyMake branding decisions with your eyes wide open Once you understand the value of your brand,you can use it as tool to understand the business impacts of strategic branding dec

163、isions in terms of real financial returns.Make branding decisions using hard dataBrand ResearchWhat gets measured Brand evaluations are essential for understanding the strength of your brand against your competitors.Brand Strength is a key indicator of future brand value growth whether identifying t

164、he drivers of value or avoiding the areas of weakness,measuring your brand is the only way to manage it effectively.+Brand Audits+Primary Research+Syndicated Studies+Brand Scorecards+Brand Drivers&Conjoint Analysis+Soft Power+Brand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Dili

165、gence+Fair Value Exercises+Investor Reporting+Brand Positioning +Brand Architecture+Franchising&Licensing +Brand Transition+Marketing Mix Modelling +Sponsorship Strategy+Are we building our brands strength effectively?+How do I track and develop my brand equity?+How strong are my competitors brands?

166、+Are there any holes in my existing brand tracker?+What do different stakeholders think of my brand?+How much is my brand worth?+How much should I invest in marketing?+How much damage does brand misuse cause?+Am I tax compliant with the latest transfer pricing?+How do I unlock value in a brand acqui

167、sition?+Which brand positioning do customers value most?+What are our best brand extension opportunities in other categories and markets?+Am I licensing my brand effectively?+Have I fully optimised my brand portfolio?+Am I carrying dead weight?+Should I transfer my brand immediately?+Is a Masterbran

168、d strategy the right choice for my business?Brand Finance Tech 100 46Brand Evaluation Services.How are brands perceived in my category?Brand Finance tracks brand fame and perceptions across over 38 markets in 31 consumer categories.Clear,insightful signals of brand performance,with data mining optio

169、ns for those who want to dig deeper all at an accessible price.What if I need more depth or coverage of a more specialised sector?Our bespoke brand scorecards help with market planning and can be designed to track multiple brands over time,against competitors,between market segments and against budg

170、ets.Our 30-country database of brand KPIs enables us to benchmark performance appropriately.Do I have the right brand architecture or strategy in place?Research is conducted in addition to strategic analysis to provide a robust understanding of the current positioning.The effectiveness of alternativ

171、e architectures is tested through drivers analysis,to determine which option(s)will stimulate the most favourable customer behaviour and financial results.How can I improve return on marketing investment?Using sophisticated analytics,we have a proven track record of developing comprehensive brand sc

172、orecard and brand investment frameworks to improve return on marketing investment.What about the social dimension?Does my brand get talked about?Social interactions have a proven commercial impact on brands.We measure actual brand conversation and advocacy,both real-world word of mouth and online bu

173、zz and sentiment,by combining traditional survey measures with best-in-class social listening.With strategic planning and creative thinking,we develop communications plans to create dialogue with stakeholders that drives brand value.Our approach is integrated,employing tailored solutions for our cli

174、ents across PR and marketing activations,to deliver strategic campaigns,helping us to establish and sustain strong client relationships.We also have a specific focus on geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue Limited is a me

175、mber of the Brand Finance Plc GroupResearch,Strategy&Measurement Brand&Communications StrategyCampaign PlanningMarket Research&InsightsMedia AnalysisPublic Relations&CommunicationsMedia RelationsPress Trips&EventsStrategic Partnerships&Influencer OutreachSocial Media ManagementMarketing&EventsPromot

176、ional EventsConference ManagementNative AdvertisingRetail MarketingContent CreationBespoke Publications,Blogs&NewslettersPress ReleasesMarketing Collateral DesignSocial Media ContentStrategic Communications Crisis CommunicationsBrand Positioning&ReputationGeographic BrandingCorporate Social Responsi

177、bility(CSR)Brand Finance Tech 100 48Brand Finance Network.For further information on our services and valuation experience,please contact your local representative:Market ContactEmailAfricaJeremy SAsia PacificAlex HAustraliaMark CBrazilEduardo CCanadaAlexandre St-AChina Scott CEast Africa Walter SFr

178、anceBertrand C Germany/Austria/SwitzerlandUlf-Brun DIndiaAjimon FIrelandDeclan AItalyMassimo PMexicoLaurence NMiddle EastAndrew CNigeriaTunde OPolandKonrad JPortugalPilar Alonso URomaniaMihai BSouth AmericaPilar Alonso USpainPilar Alonso USri LankaAliakber ASwedenAnna BTurkeyMuhterem IUnited KingdomAnnie BUSALaurence NContact us.The Worlds Leading Brand Valuation ConsultancyT:+44(0)20 7389 9400E: