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1、SouthKorea1002023The annual report on the most valuable and strongest South Korean brandsJuly 2023Brand Finance South Korea 100 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword8 Alex Haigh,Managing Director,Brand Finance Asia PacificRanking Analysis 10Sector Analysis

2、 16Brand Value Ranking23Sustainability 25Methodology28Our Services35Brand Finance South Korea 100 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap betw

3、een marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and coun

4、tries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is

5、 a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Br

6、and Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquiries,please contact:Alex HaighManaging Director,Asia PFor all

7、 other enquiries:+44 207 389 For media enquiries,please contact:Andrew EeCommunications Director,Asia PA Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculations used to arrive at your brands value.Each report includes expert recommendations for growing brand

8、 value to drive performance and offers a cost-effective way to gaining a better understanding of your position against peers.Request your ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit email enquiriesbrandfi Brand Valuation SummaryBrand Strength TrackingCost of Capital AnalysisRoya

9、lty RatesCustomer Research FindingsInsightStrategyBenchmarkingEducationCommunicationUBrand Finance South Korea 100 5Brand Finance InstituteBrand Finance Institute is the educational division of Brand Finance,whose purpose is to create and foster a professional environment for knowledge-sharing and n

10、etworking among practitioners and experts in the market.BFI organises events,in-company training,and corporate educational initiatives around the world.In the quest for marketing excellence and with the purpose to equip the brand valuation and strategy practitioners with the necessary skills and too

11、ls,we have developed a wide range of programmes and certifications in collaboration with the most coveted business schools,universities and thought leaders in the field.Brandirectory is the worlds largest database of current and historical brand values,providing easy access to all Brand Finance rank

12、ings,reports,whitepapers,and consumer research published since 2007.+Browse thousands of published brand values+Track brand value,strength,and rating across publications and over time+Use interactive charts to compare brand values across countries,sectors,and global rankings+Purchase and instantly u

13、nlock premium data,complete brand rankings,and researchVisit to find out more.Brand Finance Group.Brand DialogueBrand Dialogue is a public relations agency developing communications strategies to create dialogue that drives brand value.Brand Dialogue has over 25 years of experience in delivering cam

14、paigns driven by research,measurement,and strategic thinking for a variety of clients,with a strong background in geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue manages communications activities across Brand Finance Groups companie

15、s and network.VI360VI360 is a brand identity management consultancy working for clients of all sizes on brand compliance,brand transition,and brand identity management.VI360 provide straightforward and practical brand management that results in tangible benefits for your business.BGlobal BrandEquity

16、 MonitorOriginal market research on over 5,000 brands 38 countries and 31 sectors coveredMore than 150,000 respondents surveyed annuallyWe are now in our 7th consecutive year conducting the studyVisit or email enquiriesbrandfi SAVE THE DATEBringing you the best,and then some moreRegister your intere

17、st today at bfsbrandfi With one of the worlds leading reports on South Koreas most valuable brands at your fi ngertips,expand your insights with coverage on ASEANs top brands in our fi rst-ever ASEAN 300 2023 report releasing globally in October 2023.Alongside this report,Brand Finance proudly prese

18、nts Brand Value Trends:The Importance of Corporate Conduct and Leadership for ASEAN brands Find out the top brands by brand value,brand strength and brand popularity in each sector across ASEAN Discover why analysing the gap between brand perceptions and brand performance is important and which bran

19、ds do best Understand how corporate conduct and sustainability help build brand value Learn about the factors that drive brand value performance in ASEAN and how you can leverage these Recognise the role senior leaders play in building brand value and brand strength as well as who the top“Brand Guar

20、dians”in the region are 17 October 2023|2.00PM(SGT)|6.00AM(GMT)Alex Haigh Managing Director,Brand Finance Asia PacificBrand Finance South Korea 100 8Foreword.What makes a brand valuable?That is the question this study answers.A commitment to customers,cutting edge technology,new approaches to servic

21、e delivery,an understanding of market needs and the capability to take advantage of them are all root causes of why brands rise and fall in our rankings.Ultimately,however,it is not Brand Finance but customers and other stakeholders that decide how valuable a brand is.They do this by voting with the

22、ir minds and feet to choose which brands are their favourites.With this in mind,Brand Finances brand valuation study starts with a deep review of what people think about brands.We study the views of over 100,000 respondents worldwide including over 25,000 in the Asia Pacific region covering brand aw

23、areness,consideration and many measures of brand reputation.This produces an understanding of a brand strength.Given that at Brand Finance,our reason for being is to“bridge the gap between marketing and finance”to help communicate the benefits of marketing and branding to financial teams the next st

24、ep is to combine this analysis of brand perceptions with financial analysis of the business the brand is used for.This enables us to define the brand value.By conducting these two phases together,we as brand managers are able to identify what are the root causes of brand value in order to guide bran

25、ds positioning,their promotional activities,their products,services and prices and their approach for all other manner of marketing tool.By valuing brands,we provide a mutually intelligible language for marketing and finance teams.Marketers then have the ability to communicate the significance of wh

26、at they do,and boards can use the information to chart a course that maximises profits.Without knowing the precise,financial value of an asset,how can you know if you are maximising your returns?If you are intending to license a brand,how can you know you are getting a fair price?If you are intendin

27、g to sell,how do you know what the right time is?How do you decide which brands to discontinue,whether to rebrand and how to arrange your brand architecture?How do you know how much to spend behind each brand?Brand Finance has conducted thousands of brand and branded business valuations to help answ

28、er these questions.And answering them is particularly important in our region.Understanding the value that brands bring and maximising it will help bring growth,profitability and worldwide popularity.We hope you find this study and its associated analyses interesting,and that it enables you to expla

29、in and improve the value of brands in businesses you are working in or advising.If you need any help in doing so,the team and I are here to continue the conversation with you.Brand Finance South Korea 100 9Value of Oil&Gas brands rise to double-digit%levels fueled by winter heating demand and Russo-

30、Ukrainian War+All Oil&Gas brands from 2022 rankings post brand value%increases of at 17%;Hyundai Oilbank makes its first appearance+Samsung defends crown as South Koreas most valuable brand at US$82.7 billion+Naver retains title of South Koreas strongest brand +GS Caltex(up 40%)powers through as fas

31、test growing brand in South KoreaRanking Analysis.Brand Finance South Korea 100 11Ranking Analysis.All Oil&Gas brands from 2022 rankings post brand value%increases of at 17%;Hyundai Oilbank makes its first appearance The value of Oil&Gas brands in South Korea rose alongside a surge in global oil pri

32、ces,coupled with heightened demand for heating in winter as well as a protracted Russo-Ukrainian war.Brands recorded a collective growth of 23%in brand value,with those listed in our 2022 rankings each posting a double-digit brand value%increase of at least 17%.GS Caltex was additionally the fastest

33、 growing brand across all sectors(brand value up 40%to US$2.4 billion),jumping eight places to 28th position overall in our rankings this year.SK Innovation(brand value up 17%to US$3.7 billion)and S-Oil(brand value up 19%to US$2.8 billion)also conveyed much optimism for the sector,moving up four ran

34、ks to 18th and three ranks to 25th respectively.The sector ushered in a new entrant this year with Hyundai Oilbank(brand value at US$733.56 million)coming in 71st place.SK Innovation and S-Oil are looking to diversify their business portfolios in 2023.SK Innovation is focused on expanding its electr

35、ic vehicles battery business,allocating about 70%of its capital spending budget on batteries as the demand for electric vehicles grow.Similarly,S-Oil is poised to enter the chemicals industry.Together with parent company,Aramco,the brand launched the nations largest petrochemical plant,the US$7 bill

36、ion Shaheen project.Meanwhile,Hyundai Oilbank aims to enhance customer experience by revamping its gas stations into lifestyle platforms.It collaborated with Sevo Mobility to make the ultra-small electric vehicle,Sevo C,available for test drives at five of its gas stations.The brand also installed a

37、 digital art exhibition at its Sadang-dong gas station,showcasing over 100 art pieces from Hyundai Oilbank.Through these initiatives,Hyundai Oilbank aims to attract customers who are seeking new experiences.Brand Finance South Korea 100 12Ranking Analysis.Top 10 Most Valuable South Korean BrandsD6+6

38、%USD6.5 bn6y7+4%USD4.7 bn13g8-14%USD4.6 bn9j914USD4.5 bn+5%x1010USD4.5 bn-12%G1-7%USD82.7 bn1G3+6%USD11.3 bn3G44USD9.1 bn-2%f58USD8.3 bn+38%f2+17%USD15.9 bn2 Brand Finance Plc 20230222000020Samsung defends crown as South Koreas most valuable brand at US$82.7 billion Samsung retained its title of bei

39、ng the most valuable brand in South Korea despite recording a decrease in brand value by 7%to US$82.7 billion.Moreover,it also saw a decrease in brand strength rating from AAA to AAA-.The decline in brand value resulted from a fall in brand strength coupled with exchange rate fluctuations.To wrest g

40、lobal dominance away from Apple over the premium to ultra-premium smartphone market,Samsung plans to focus on enhancing product competitiveness rather than profitability through cost-reduction strategies.For instance,the tech brand intends to use Qualcomms Snapdragons chipset for the entire Galaxy S

41、23 series rather than splitting the market between Snapdragon and its in-house developed Exynos chip.Consequently,implementing the use of superior processors will significantly increase the appeal and competitiveness of Samsungs Galaxy S23 series smartphones to rival that of Apples iPhone line-up.Ad

42、ditionally,the widespread adoption Brand Finance South Korea 100 13Top 10 Strongest South Korean Brands91.3-1.2x1AAA+185.7+5.2o3AAA1285.2+0.7H47AAA85.1+0.2x55AAA84.5-3.1t6AAA286.3-F2AAA 83.5+2.6o7AAA-1183.4-0.1j8AAA-982.5+0.4G910AAA-82.4-3.2G104AAA-Ranking Analysis.Brand Finance Plc 20231222102203of

43、 the superior Snapdragon chip would pave the way for Samsung to develop a competitive in-house chipset that will surpass the capabilities of its Exynos chip.As the most valuable brand in South Korea,Samsung leads the industry by investing heavily into environmental,social and governance(ESG)initiati

44、ves and collaborations.For instance,the brand made sustainability the core theme of its device solutions division.In doing so,Samsung strives for improved energy efficiency for all its major semiconductor products.Additionally,to reduce the energy consumption of its products,the brand plans to impro

45、ve the luminance efficiencies of lighting LED package(LM310B)devices by 2%each year.For its efforts towards sustainability,the Korea Environmental Industry and Technology Institute(KEITI)certified the brand for its low-carbon products.Samsungs products were also labelled as“Reducing C02”by Carbon Tr

46、ust.As testament to its ESG commitment,Samsung posted the highest Sustainability Perceptions Value among all brands listed in our rankings at US$4.2 billion.Brand Finance South Korea 100 14Ranking Analysis.Naver retains title of South Koreas strongest brand Naver reigned as South Koreas strongest br

47、and for the second consecutive year although its brand value declined by 12%to US$4.5 billion.Nonetheless,it retained both its 10th position in our rankings and brand strength rating of AAA+.The media brand experienced a dip in brand value due to the weakening of its brand strength as more users are

48、 expected to turn away from using search engines in favour of artificial intelligence(AI)-powered chatbots such as ChatGPT.Nevertheless,in a game-changing move for online retail,Naver introduced initiatives to bolster support for small and medium enterprises(SMEs)through its live shopping platform,N

49、AVER Shopping Live.In 2022,NAVER Shopping Live launched a beta version of its“Short Clip”service,allowing businesses to create two-minute videos to market their products.It also developed features for businesses to create,edit and upload content conveniently within the service.These initiatives saw

50、the number of short video clips and participating businesses increase by 102%and 119%respectively by March 2023.Navers subsidiary,NAVER Cloud,partnered with Samsung to launch South Koreas first private 5G network in 2022.This network would exclusively power cloud-based autonomous mobile robots in Na

51、vers headquarters,providing services for employees such as indoor food deliveries.In 2023,Navers mobile payment service,NAVER Pay,joined forces with Samsung Pay to integrate both mobile payment services.Customers enjoyed greater convenience and were incentivised with points when making payments with

52、 the integrated app.By April 2023,about 581,000 stores accepted NAVER Pay on-site payments,making up almost 20%of the three million Samsung Pay-affiliated stores nationwide.Brand Finance South Korea 100 15GS Caltex(up 40%)powers through as fastest growing brand in South Korea GS Caltex is South Kore

53、as fastest growing brand,posting an upturn in brand value by 40%to US$2.4 billion which propelled the brand eight positions to 28th place.It also retained a brand strength rating of AA+.The surge in GS Caltexs brand value was attributed to an improvement in brand strength as the brand strives to div

54、ersify its products in order to cushion itself from the volatility of oil prices.GS Caltex expanded its oil refinery operations to include biodegradables and petrochemical manufacturing.In 2022,it signed a deal with LG Chem to establish a pilot plant aimed at building a white bio ecosystem.This ecos

55、ystem substitutes materials used in the chemical industry with renewable components such as micro-organisms and enzymes.Furthermore,the brand completed the construction of its biggest investment project a US$2 billion petrochemical manufacturing plant in Yeosu,South Jeolla.These new establishments s

56、eek to accelerate GS Caltexs entry into new industries.Brand Value Change 2023-2022(%)40%38%30%30%22%19%17%17%14%12%-38%-28%-26%-25%-22%-20%-19%-18%-16%-15%Brand Finance Plc 2023GS Caltex also seeks to spearhead sustainability initiatives among Oil&Gas brands as it teamed up with Posco in 2022 to pr

57、omote an eco-friendly bio business based on palm oil.By expanding capabilities in green technology,both brands can drive tangible efforts in reducing their carbon footprint.Additionally,GS Caltexs subsidiary,GS Bio Co.,is expected to inject US$29.3 million into expanding the production capacity of i

58、ts biodiesel Yeosu plant by the end of 2024.Ranking Analysis.Sector Analysis.Brand Finance South Korea 100 17Sector Analysis.Top 5 Most Valuable South Korean Banking Brandsg1-14%USD4.6 bng3-3%USD3.3 bng4USD2.2 bn-15%g5USD2.0 bn+3%g2-26%USD4.5 bn Brand Finance Plc 2023Banking The banking sector in So

59、uth Korea is made up of six national and regional brands,three digital brands,five government-affiliated specialty brands,and 35 branches of foreign banking brands.Due to a recent decrease in interest rates and increased competition within the sector,local brands have begun to boost their non-intere

60、st income through initiatives such as digitalisation.Indeed,we note that mobile banking in South Korea has expanded quickly in recent years.As large fintech businesses and digital banking brands make their foray into the sector,traditional banking brands are under increasing pressure to keep up with

61、 changing market demands.Banking brands are the third largest contributor to our rankings with a combined brand value of US$21.41 billion.This makes up approximately 7.6%of the total value of all 100 brands across sectors.The top five most valuable banking brands are KB Financial Group,Shinhan Finan

62、cial Group,Hana Financial Group,Woori Bank and Industrial Bank of Korea.KB Financial Group saw a drop in brand strength rating from AAA to AA+and a corresponding decrease in brand value of 14%to US$4.6 billion.However,it was able to inch one spot higher to 8th place in our rankings.To improve its br

63、and,KB Financial Group is turning to innovation to appeal to a wider consumer base.For instance,the brand launched the“Livv Brand Finance South Korea 100 18Sector Analysis.Next”platform to attract Gen Z users through tailored financial services.One such tailored service is its AI banking service,“Ta

64、lk to Collie”,where users can chat with a virtual character to carry out financial transactions.Shinhan Financial Group recorded a decrease in brand value by 26%to US$4.5 billion.Similarly,it also saw a decline in brand strength rating from AAA-to AA+and a drop in rankings by six positions to 11th.T

65、he brand continues to prioritise its consumers needs through collaborations.For example,Shinhan Financial Group partnered with KT Corporation to integrate the latters technological capabilities in data analysis and natural language processing with its customer service initiatives to improve service

66、levels.Taking this a step further,both brands plan to jointly open a metaverse exchange for the trading of digital assets.Hana Financial Group posted a loss of 3%in brand value to US$3.3 billion,resulting in a drop in ranking by two places to 21st.Its brand strength rating also fell from AA+to AA.On

67、e of the brands priorities is digitalisation of its processes to increase efficiency and relevancy.In 2021,it placed emphasis on robotic process automation(RPA)and other work streamlining projects.Consequently,doing so enabled Hana Financial Group to automate 80 tasks and save a cumulative 1.5 milli

68、on man-hours that year.Following this achievement,the brand will continue investing in RPA projects such as AI chatbot,cognitive technology and machine learning.Woori Bank saw its brand value dip 15%to US$2.2 billion and ranking fall five places to 31st.However,it was able to retain its AA brand str

69、ength rating.The brand prioritises digital innovation to upgrade its business model.For instance,Woori Bank signed an MOU with LG for the implementation of a super AI in its banking processes.Through this partnership,Woori Bank seeks to develop a next-generation financial service and“AI Banker”progr

70、amme that can learn financial language in order to provide specialised services for the finance sector.Industrial Bank of Korea(IBK)managed to chart an increase in brand value of 3%to US$2 billion.The brand was also able to inch up a spot to 32nd place and maintain its brand strength rating of AA-.A

71、s a specialised policy bank for small and medium enterprises(SMEs),the brand seeks to defend its position by upgrading its services and customer satisfaction through digitalisation.For instance,IBK improved digital infrastructure for foreign direct investment procedures and legal compliance support

72、functions.These new infrastructure upgrades have considerably improved the convenience levels for SMEs.For its efforts,the brand won the“Best Banker Prize”at the Seoul Economic Dailys Korea Best Banker Awards 2022.Brand Finance South Korea 100 19Sector Analysis.Top 5 Most Valuable South Korean Engin

73、eering&Construction Brandsm1+12%USD4.4 bnm3+12%USD1.8 bnm4USD1.3 bn-2%m5USD1.2 bn-m2-1%USD2.2 bn Brand Finance Plc 2023Engineering&Construction South Koreas domestic construction sector is expected to achieve its highest performance ever,with volume growth due to enforcement of a strict pre-sale pri

74、ce limit system for private residential lands,growth of provincial real estate developments outside Seoul and low interest rates.The increase in the nations local construction market size was mainly due to the significant growth in private residential constructions.Engineering&Construction(E&C)brand

75、s actively engage with multinational companies for external engineering,procurement and construction projects.Furthermore,many prominent contractors and builders are working towards financing projects overseas.With their combined brand value of US$14.98 billion,making up approximately 5.3%of the tot

76、al value of South Koreas 100 most valuable brands,E&C brands are the fifth largest contributor to our rankings.The top five most valuable brands are Samsung C&T,Hyundai Engineering&Construction,Doosan Corporation,Doosan Enerbility and GS E&C.Samsung C&T posted a growth in brand value of 12%to US$4.4

77、 billion,with a corresponding improvement in brand strength rating from AA to AAA-.Its ranking improved by three positions to 12th place overall.With a strengthened brand,Samsung C&T also saw improved year-on-year earnings.Given the recent industrial shifts towards prioritising ESG goals,Brand Finan

78、ce South Korea 100 20the brand plans to boost its eco-friendly business by signing an MOU with Chiyoda on green hydrogen cooperation using the latters SPERA hydrogen technology.Additionally,both brands seek to continue discussions on decarbonisation projects to further their sustainability endeavour

79、s.Hyundai Engineering&Construction saw a loss of 1%in brand value to US$2.2 billion,resulting in a drop in ranking by one place to 30th.However,its brand strength rating improved from AA+to AAA-.In 2023,Hyundai Engineering&Construction was involved in the reconstruction of Ukraines energy infrastruc

80、ture.To ensure that the reconstruction was conducted with the appropriate expertise,the brand signed a tripartite business agreement with Holtec and Korean Trade Insurance Corporation(K-Sure)to enhance cooperation in nuclear power.It also signed a separate agreement with the Export-Import Bank of Ko

81、rea(K-exim)to ensure there was sufficient funding for the reconstruction.Doosan Corporation charted an increase in brand value by 12%to US$1.8 billion,in line with an improvement in ranking by four places to 34th.Its brand strength rating also improved from AA-to AA+.The brand plans to utilise auton

82、omous and electrified technologies to increase efficiency of its construction processes through automation.To fulfill this goal,Doosan Corporation invested and collaborated with multiple brands such as Agtonomy,Ainsteinm,Greenzie and Kollmorgan each specialising in a different aspect of autonomous a

83、nd electrified technology.Doosan Enerbility saw a decrease in brand value by 2%to US$1.3 billion.Despite this,its ranking improved by four positions to 45th and it was able to defend its brand strength rating of A+.The brand collaborated with Simens Gamesa to strengthen the competitiveness of its of

84、fshore wind power business.To achieve this,it seeks to adopt the latters unique offshore“Direct Drive”nacelle technology.The collaboration will also help expedite South Koreas transition to green technology while providing job growth and investment opportunities.GS E&C completes the top five brands

85、with a brand value of US$1.2 billion,a brand strength rating of AA-and a 53rd place ranking.The brand marked its re-entry into our rankings with high profile collaborations.In 2023,it signed an MOU with Kepco Nuclear Fuel(KNF)and Seaborg to explore the feasibility of developing a low-enriched uraniu

86、m fuel salt production facility in South Korea.All three collaborators seek to establish leading positions within fluoride fuel salt supply for the global fourth generation nuclear energy market.Sector Analysis.Brand Finance South Korea 100 21Sector Analysis.Top 5 Most Valuable South Korean Tech Bra

87、ndsG1-7%USD82.7 bnG3-2%USD9.1 bnG4USD3.4 bn+2%G5USD1.9 bn+30%G2+6%USD11.3 bn Brand Finance Plc 2023Tech Since 2011,the tech industry has been a key driver of South Koreas economy,accounting for roughly 9%of its GDP.By investing continuously in innovation,tech brands have adapted to market demands an

88、d technology trends.For instance,recent supply agreements were established by some of its biggest brands,such as Samsung,with US mobile carriers to expand 5G technology.However,the sector is not resting its laurels with 5G technology as the South Korean government has also unveiled plans to develop

89、new advancements such as 6G wireless networks and AI.In addition,as one of the largest foreign investors in the US semiconductor and clean tech sectors,South Korean tech brands continue to propel the nations growing global influence.Tech brands collectively form the largest contributor of brand valu

90、e in our rankings,with a combined brand value of US$113.76 billion.This makes up approximately 40.1%of the total brand value of all brands listed.This year,Samsung,LG,SK hynix,Samsung SDS and Lg Innotek are crowned the top five most valuable tech brands in South Korea.Samsung defended its crown as t

91、he most valuable brand in South Korea.Its brand value decreased by 7%to US$82.7 billion.The dip in brand value corresponds with a drop in its brand strength rating to AAA-from AAA,owing to declined brand strength and exchange rate fluctuations.This year,in an expansion of its collaboration with NAVE

92、R Cloud,Samsung will launch a private 5G network for Hoban Construction.This is a first-of-its-kind network for the nations construction Brand Finance South Korea 100 22sector which will combine various 5G applications to enhance worksite safety and efficiency.LG charted a growth in brand value by 6

93、%to US$11.3 billion,keeping its 3rd place in our rankings while retaining a brand strength rating of AAA-.It saw a slight increase in brand value although global demand for television sets waned.Nevertheless,LGs brand performance continues to be backed by its commitment to sustainability as well as

94、the arts and culture scene.This year,it joined a global initiative,Renewable Energy 100,advocating for businesses to convert to 100%renewable energy for all their electricity requirements.LG also continues to enhance the enjoyment of art for consumers with its technology.For the second year in a row

95、,its premium brand,LG SIGNATURE,was the title sponsor for a performance at the LG Arts Center.This years performance was that of Swan Lake,choreographed by esteemed French ballet master Angelin Preljocaj.SK hynix recorded a decrease in brand value of 2%to US$9.1 billion,ranking 4th.Similarly,its bra

96、nd strength rating declined from AA+to AA.The decline in brand value was due to weaker brand strength.SK hynix aims to be a top-tier global technology enterprise leading the advancement of the tech sector.To meet rising demand for storage devices,the brand released its first portable solid-state dri

97、ve(SSD),the SK hynix Beetle X31,this year.Following its launch in South Korea,the SSD was met with praise for its superior performance in terms of operating speed,heat management capabilities,portability and stylish design.Samsung SDS,South Koreas leading cloud and digital logistics services provide

98、r,posted a 2%increase in brand value to US$3.4 billion,keeping its 20th position.Its brand strength rating also improved from AA-to AA.This year,during its“Cello Square Media Day”held at its global headquarter campus,Samsung SDS announced its intention to lead digital transformation in logistics wit

99、h digital forwarding platform,Cello Square.With Cello Square,customers can directly manage the entire logistics process from quotation and booking to shipping,tracking and settlement.New functions that were added to the platform were unveiled,such as data analysis,automation and carbon emission trac

100、king.Lg Innotek ascended the ranks to 33rd position,leaping 11 places and recording a 30%increase in brand value to US$1.9 billion.It sustained its brand strength rating of A+.To help cement its position as a leading solutions provider of autonomous driving vehicles,the brand debuted various innovat

101、ive products such as those related to optics solution and electric components at the Consumer Electronics Show in Las Vegas this year.Lg Innotek also garnered a platinum medal in the 2022 EcoVadis Sustainability Rating Awards in recognition of its sustainability management system.Sector Analysis.Bra

102、nd Finance South Korea 100 23Brand Value Ranking(USDm).Top 100 most valuable South Korean brands 1-502023 Rank2022 RankBrandSector2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating110SamsungTech82,722-7.3%89,229AAA-AAA220HyundaiAutomobiles15,863+16.6%13,604AAA-AAA-3

103、30LGTech11,306+6.3%10,636AAA-AAA-440SK HynixTech9,146-2.3%9,361AAAA+582KiaAutomobiles8,269+38.2%5,983AAAA+660CoupangRetail6,457+5.9%6,098AA+7132PoscoMining,Metals&Minerals4,667+4.3%4,475AA-AA892KB Financial GroupBanking4,635-14.5%5,419AA+AAA9142LG ChemChemicals4,526+5.3%4,297AAA-AAA-10100NaverMedia4

104、,494-11.6%5,085AAA+AAA+1151Shinhan Financial GroupBanking12152Samsung C&TEngineering&Construction13121KakaoMedia14111SK TelecomsTelecoms15162KTTelecoms16212E-MartRetail1771KEPCOUtilities18222SK InnovationOil&Gas19171HYUNDAI MOBISAuto Components20200Samsung SDSTech21191Hana Financial GroupBanking2218

105、1FilaApparel23242CJ CheilJedangFood24252KOGASUtilities25282S-OilOil&Gas26231Samsung Life InsuranceInsurance27312LotteFood28362GS CaltexOil&Gas29271Samsung Fire&Marine InsuranceInsurance30291Hyundai Engineering&ConstructionEngineering&Construction31261Woori BankBanking32332Industrial Bank of KoreaBan

106、king33442Lg InnotekTech34382Doosan CorporationEngineering&Construction35482Samsung SdiTech36-3Korean AirAirlines37321LG U+Telecoms38301LG DisplayTech39412Hyundai GlovisLogistics40371Kyobo LifeInsurance41391Dongbu InsuranceInsurance42351EsseTobacco43462NH BankBanking44341Ncsoft CorpMedia45492Doosan E

107、nerbilityEngineering&Construction46502Samsung CardBanking47470Hyundai Marine&Fire Insurance CompanyInsurance48451SulwhasooCosmetics49431HankookTyres50-3CJ LogisticsLogisticsBrand Finance South Korea 100 24Brand Value Ranking.Top 100 most valuable South Korean brands 51-1002023 Rank2022 RankBrandSect

108、or2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating51401The History of WhooCosmetics52421SK NetworksRetail53-3GS E&CEngineering&Construction54-3SK BroadbandTelecoms55-3Lotte MartRetail56-3HD HyundaiEngineering&Construction57-3GS RetailRetail58-3CowayTech59-3DAEWOO

109、E&CEngineering&Construction60-3CJ O ShoppingRetail61-3Samsung Electro-MechanicsTech62-3Hanwha Life InsuranceInsurance63-3KG ChemicalChemicals64-3Hyundai Department StoreRetail65-3DownyHousehold Products66-3Lotte ChemicalChemicals67-3ChamisulSpirits68-3Samsung EngineeringEngineering&Construction69-3S

110、K E&SUtilities70-3NETMARBLE CORPMedia71-3Hyundai OilbankOil&Gas72-3HANWHA AEROSPACEAerospace&Defence73-3Asiana AirlinesAirlines74-3BNK financial GroupBanking75-3Hanwha ChemicalChemicals76-3CassBeers77-3KangwonLeisure&Tourism78-3KDB GroupBanking79-3Hotel ShillaHotels80-3Hyundai SteelMining,Metals&Min

111、erals81-3Hanon SystemsAuto Components82-3Baedal MinjokLogistics83-3LaneigeCosmetics84-3DGB Financial GroupBanking85-3KG SteelChemicals86-3InnisfreeCosmetics87-3CantataSoft Drinks88-3LX InternationalEngineering&Construction89-3DaelimEngineering&Construction90-3Incheon International AirportAirports91-

112、3HYBE CO LTDMedia92-3Nexen TireTyres93-3SK Geo CentricChemicals94-3HeraCosmetics95-3Hi-MartRetail96-3Samsung BiologicsPharma97-3LIGAerospace&Defence98-3Pearl AbyssMedia99-3Samsung Heavy IndustriesEngineering&Construction100-3Samsung SecuritiesBankingSustainability.Brand Finance South Korea 100 26Sus

113、tainability.Sustainability Perception Values(SPV)H65.01USD438 mG74.25USD425 mx83.59USD415 mL9USD380 m4.60H10USD374 m4.31G14.63USD4,189 mf33.98USD765 mG4USD572 m4.63x5USD537 m4.46f24.14USD1,527 m Brand Finance Plc 2023Top Sustainability Perceptions Score and Value for 2023 As part of its analysis,Bra

114、nd Finance assesses the role that specific brand attributes play in driving overall brand value.One such attribute growing rapidly in significance is sustainability.Brand Finance assesses how sustainable specific brands are perceived to be,represented by a Sustainability Perceptions Score(SPS).The v

115、alue that is linked to this score,the Sustainability Perceptions Value(SPV),is then calculated for each brand.Samsung Groups Pharma and Electronics arms secure top positions for Sustainability Perceptions Score and Value Samsung Biologics has the highest SPS among brands listed in our rankings at 6.

116、07 out of 10.This indicates the successful communication of its sustainability initiatives to stakeholders.Parent company Samsung Group also had three other subsidiaries within our ranking of the top ten brands in terms of SPS:Samsung Fire&Marine Insurance(5.42/10),Samsung Life Insurance(5.41/10)and

117、 Samsung C&T(5.41/10).Brand Finance South Korea 100 27Sustainability.South Koreas most valuable brand Samsung Samsung Groups electronics arm holds the highest SPV among all brands listed in the Korea 2023 ranking at US$4.2 billion.It is important to note that this value is not an assessment of the b

118、rands overall sustainability performance.Rather,SPV indicates how much brand value Samsung has that is tied up in sustainability perceptions among stakeholders.In 2022,Samsung unveiled an ambitious environmental strategy centred around achieving net-zero carbon emissions and increasing the use of re

119、newable energy.The brand aims to reach Scope 1 and 2 emissions for all operations within its Device eXperience Division by 2030 and extend this goal to encompass all global operations,including the Device Solutions Division,by 2050.Additionally,Samsung plans to invest significantly in energy-efficie

120、nt technology and product recycling.As part of its commitment,Samsung joined RE100,a global initiative dedicated to transitioning to 100%renewable energy sources.These environmental initiatives are underpinned by Samsungs pledge to invest over US$765 million in becoming more sustainable by 2030.Alth

121、ough Samsungs substantial investment demonstrates commitment to sustainability,there is still room for growth as the brand looks to become a sustainability leader in the electronics industry and build stronger perceptions among stakeholders.Samsung Biologics successfully built strong perceptions of

122、its commitment to sustainability among stakeholders through a range of initiatives and partnerships.For example,the brand achieved a significant 32.3%reduction in net-zero carbon emissions(Scope 1&Scope 2)as compared with 2021.In addition,Samsung Biologics committed to further reducing total Scope 1

123、 and 2 emissions by 54.3%and Scope 3 emissions by 25.7%by 2026.The brand is also actively working to engage with its suppliers along its value chain to transition to net-zero emissions in multiple areas and invest in renewable energy.Samsung Biologics is also engaged in several collaborative initiat

124、ives to enhance sustainability efforts.For example,it collaborates with the Health Systems Taskforce as part of the Prince of Wales Sustainable Markets Initiative,alongside healthcare leaders,academia,WHO and UNICEF.The brand also participates in the Frontier 1.5D initiative for climate risk managem

125、ent and the Carbon Disclosure Project.The latter analyses business risks and opportunities related to climate change and adjusts response policies,including reducing greenhouse gas emissions.In partnership with other Samsung affiliate brands,Samsung Biologics introduced programmes like“Dream Class”f

126、or career counselling and“Stepping Stone of Hope”for youth-at-risk training and support.Methodology.Brand Finance South Korea 100 29Enterprise ValueBranded Business ValueBrand ContributionDefinitions.SamsungSamsung C&TSamsung C&TSamsung C&TBrand Value+Enterprise Value The value of the entire enterpr

127、ise,made up of multiple branded businesses.Where a company has a purely mono-branded architecture,the enterprise value is the same as branded business value.+Branded Business Value The value of a single branded business operating under the subject brand.A brand should be viewed in the context of the

128、 business in which it operates.Brand Finance always conducts a branded business valuation as part of any brand valuation.We evaluate the full brand value chain in order to understand the links between marketing investment,brand-tracking data,and stakeholder behaviour.+Brand Contribution The overall

129、uplift in shareholder value that the business derives from owning the brand rather than operating a generic brand.The brand values contained in our league tables are those of the potentially transferable brand assets only,making brand contribution a wider concept.An assessment of overall brand contr

130、ibution to a business provides additional insights to help optimise performance.+Brand Value The value of the trade mark and associated marketing IP within the branded business.Brand Finance helped to craft the internationally recognised standard on Brand Valuation ISO 10668.It defines brand as a ma

131、rketing-related intangible asset including,but not limited to,names,terms,signs,symbols,logos,and designs,intended to identify goods,services or entities,creating distinctive images and associations in the minds of stakeholders,thereby generating economic benefits.Brand ValueBrand Finance South Kore

132、a 100 30Brand Valuation Methodology.1324Definition of BrandBrand is defined as a bundle of trademarks and associated IP which can be used to take advantage of the perceptions of all stakeholders to provide a variety of economic benefits to the entity.Brand ValueBrand value refers to the present valu

133、e of earnings specifically related to brand reputation.Organisations own and control these earnings by owning trademark rights.All brand valuation methodologies are essentially trying to identify this,although the approach and assumptions differ.As a result published brand values can be different.Th

134、ese differences are similar to the way equity analysts provide business valuations that are different to one another.The only way you find out the“real”value is by looking at what people really pay.As a result,Brand Finance always incorporates a review of what users of brands actually pay for the us

135、e of brands in the form of brand royalty agreements,which are found in more or less every sector in the world.This is sometimes known as the“Royalty Relief”methodology and is by far the most widely used approach for brand valuations since it is grounded in reality.It is the basis for a public rankin

136、gs but we always augment it with a real understanding of peoples perceptions and their effects on demand from our database of market research on over 3000 brands in over 30 markets.DisclaimerBrand Finance has produced this study with an independent and unbiased analysis.The values derived and opinio

137、ns produced in this study are based only on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear.Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subse

138、quently found to be inaccurate.The opinions and financial analysis expressed in the report are not to be construed as providing investment or business advice.Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body,government or organisation.We

139、 review what brands already pay in royalty agreements.This is augmented by an analysis of how brands impact profitability in the sector versus generic brands.This results in a range of possible royalties that could be charged in the sector for brands(for example a range of 0%to 2%of revenue)The BSI

140、score is applied to the royalty range to arrive at a royalty rate.For example,if the royalty range in a sector is 0-5%and a brand has a BSI score of 80 out of 100,then an appropriate royalty rate for the use of this brand in the given sector will be 4%.We adjust the rate higher or lower for brands b

141、y analysing Brand Strength.We analyse brand strength by looking at three core pillars:“Inputs”which are activities supporting the future strength of the brand;“Equity”which are real current perceptions sourced from our market research and other data partners;“Output”which are brand-related performan

142、ce measures such as market share.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding Brand Rating up to AAA+in a format similar to a credit rating.We determine brand-specific revenue

143、s as a proportion of parent company revenues attributable to the brand in question and forecast those revenues by analysing historic revenues,equity analyst forecasts,and economic growth rates.We then apply the royalty rate to the forecast revenues to derive brand revenues and apply the relevant val

144、uation assumptions to arrive at a discounted,post-tax present value which equals the brand value.Brand ImpactBrand Impact Brand StrengthBrand StrengthForecast Brand Value CalculationBrand Finance South Korea 100 31Brand StrengthAnalytical rigour and transparency are at the heart of our approach to b

145、rand measurement at Brand Finance.Therefore,in order to adequately understand the strength of brands we conduct a structured,quantitative review of data that reflect the Brand Value Chain of brand-building activities,leading to brand awareness,perceptions and onwards to brand-influenced customer beh

146、aviour.To manage the Brand Value Chain process effectively we create and use the“Brand Strength Index”(BSI).This index is essentially a modified Balanced Scorecard split between the three core pillars of the Brand Value Chain:Brand Inputs,Brand Equity and Brand Performance.Brand Strength IndexWidely

147、 recognised factors deployed by marketers to create brand loyalty and market share.Perceptions of the brand among different stakeholder groups,with customers being the most important.Quantitative market and financial measures representing the success of the brand in achieving price and volume premiu

148、m.Stakeholder EquityBusiness PerformanceMarketing InvestmentBrand Strength.132Although we follow a general structure incorporating the three pillars(Brand Inputs,Brand Equity and Brand Performance),the attributes included are different depending on the sector.A brand strength index for a luxury appa

149、rel brand will differ in structure from an index designed for a telecommunications brand.An index for luxury apparel brand may emphasize the exclusiveness,word of mouth recommendation,and price premium,whereas an index for a telecommunications company may emphasis customer service and ARPU as import

150、ant metrics.These attributes are weighted according to their perceived importance in driving the following pillar:Brand Investment measures in driving Brand Equity;Brand Equity measures for Brand-Related Business Performance measures;and finally the relevance of Brand-Related Business Performance me

151、asures for driving business value.Attribute Selection and WeightingBrands ability to influence purchase depends primarily on peoples perceptions.Therefore,the majority of the Brand Strength Index is derived from Brand Finances proprietary Global Brand Equity Research Monitor research,a quantitative

152、study of a sample of over 100,000 people from the general public on their perceptions of over 4,000 brands in over 25 sectors and 37 countries.However,at Brand Finance we also believe that there are other measures that can be used to fill gaps that survey research may not capture.These include total

153、 investment levels for example in marketing,R&D,innovation expenditure,that can a better guide to future performance than surveys.They also include online measures such as ratings by review sites and social media engagement that can give a more granular understanding of marketing effectiveness.Final

154、ly they also include real behaviour for example net additions,customer churn and market share,to overcome the tendency for surveys to incorporate intended behaviour rather than real.Over a period of 3 to 4 months each year,we collect all this data across all the brands in our study in order to accur

155、ately measure their comparative strength.Data CollectionIn order to convert raw data in to scores out of 10 that are comparable between attributes within the scorecard,we then have to benchmark each attribute.We do this by reviewing the distribution of the underlying data and creating a floor and ce

156、iling based on that distribution.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding rating up to AAA+in a format similar to a credit rating.Analysing the three brand strength measur

157、es helps inform managers of a brands potential for future success.Benchmarking and Final ScoringBrand Finance South Korea 100 32Global Brand Equity Monitor.Original market research in 38 countries and across 31 sectors with over 150,000 consumers rating over 5,000 brands.Brand KPIs and Diagnostics1.

158、Brand Funnel2.Brand Usage3.Quality4.Reputation5.Loyalty6.Closeness9.Brand Imagery7.Recommendation(NPS)10.Advertising Awareness8.Word of Mouth11.Brand MomentumAwarenessHave heard of your brandFamiliarityKnow something about your brandConsiderationWould consider buying/using your brandApparelAutomobil

159、esLuxury AutomobilesBanksCosmetics&Personal CareFoodInsuranceOil&GasRestaurantsRetail&E-CommerceTelecomsUtilitiesAirlinesLuxury ApparelAppliancesBeersLuxury CosmeticsGeneral RetailHealthcare ServicesHotelsHousehold ProductsLogisticsMediaPharmaReal EstateSoft DrinksSpirits&WineTechnologyTyresTier 1Ti

160、er 2Brand Finance South Korea 100 33Highlights from the Global Brand Equity Monitor.Brand Finances proprietary market research provides a robust assessment of brand health on key equity measures,allowing comparison both within and across product and service categories.Benchmarking against brands out

161、side your sector is especially helpful in assessing the real strength of brand not just the best of a bad bunch in a category where brands are generally weaker.What makes a brand great?Amazon is undoubtedly one of the worlds strongest brands,one of just a handful achieving the highest AAA+rating.It

162、has an extremely strong brand funnel,with near-universal familiarity,and consideration,and while its reputation score is not best-in-class,it is stronger than many of its critics might think.Every strong brand has its own winning formula,and our research highlights Amazons particular advantages.Top

163、of that list is the outstanding value which shoppers believe Amazon delivers.Amazon ranks on this measure in big markets such as Brazil,USA,UK,and is#1 among retailers in many more.Value has always been a big driver of consumer behaviour,but Amazon also delivers a slick shopping experience(“excellen

164、t website/apps”),and this powerful combination is irresistible for many consumers,even those who question Amazons values and broader corporate reputation.Does brand purpose deliver?Argument rages among CMOs and marketing gurus over this issue.The jury is out our data suggests that being seen to“care

165、 about the wider community”does correlate somewhat with higher Consideration levels,and is an asset particularly for local favourites such as Jio(India)or Bunnings(Australia).But brands like McDonalds and Nike(as well as Amazon)are liked and desired despite somewhat moderate reputations on sustainab

166、ility and values.Whos the coolest cat?In categories like apparel,tech and automotive,sustainability can make you cool,but its not the only way.Porsche wins relatively few plaudits for sustainability,but its bercoolness is very apparent.Great value for moneyExcellent website/apps 55 11 81 61Selected

167、Rankings for Amazon All Non-Luxury Brands Brand Finance Plc 202343%Care about the wider community(Rank#1)88%Consideration Conversion 8%Care about the wider community(Rank#86)92%Consideration Conversion Brand Finance South Korea 100 34Highlights from the Global Brand Equity Monitor.Similarly in the a

168、pparel category(especially footwear),the correlation between coolness and sustainability is not especially high.Meanwhile in France,the epitome of chic,the 2nd-highest highest scorer among non-luxury brands is.Burger King.Get your brand talked-aboutCool brands get talked about,and word-of-mouth(WOM)

169、is another key asset some brands possess.It has proven impact on brand growth,hence WOMs inclusion in our Brand Strength Index model.In an absolute sense,big brands get talked about a lot more than small ones their sheer mass presence and relevance ensures that.But deeper analysis reveals a number o

170、f challenger brands who look set to profit from above-expectation WOM levels and positive consumer sentiment.Keep an eye on Tim Hortons in Spain,Peros Garment Factory(Canada),SAIC in,yes,the USA and iinet in Singapore.1st2nd3rd Top-ranked brands for being“Cool”(Among Category Users)Brand Finance Plc

171、 2023Our Services.Brand Finance South Korea 100 36Consulting Services.Brand ValuationMake your brands business case Brand valuations are used for a variety of purposes,including tax,finance,and marketing.Being the interpreter between the language of marketers and finance teams they provide structure

172、 for both to work together to maximise returns.Brand StrategyMake branding decisions with your eyes wide open Once you understand the value of your brand,you can use it as tool to understand the business impacts of strategic branding decisions in terms of real financial returns.Make branding decisio

173、ns using hard dataBrand ResearchWhat gets measured Brand evaluations are essential for understanding the strength of your brand against your competitors.Brand Strength is a key indicator of future brand value growth whether identifying the drivers of value or avoiding the areas of weakness,measuring

174、 your brand is the only way to manage it effectively.+Brand Audits+Primary Research+Syndicated Studies+Brand Scorecards+Brand Drivers&Conjoint Analysis+Soft Power+Brand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Investor Reporting+Brand Positioning

175、 +Brand Architecture+Franchising&Licensing +Brand Transition+Marketing Mix Modelling +Sponsorship Strategy+Are we building our brands strength effectively?+How do I track and develop my brand equity?+How strong are my competitors brands?+Are there any holes in my existing brand tracker?+What do diff

176、erent stakeholders think of my brand?+How much is my brand worth?+How much should I invest in marketing?+How much damage does brand misuse cause?+Am I tax compliant with the latest transfer pricing?+How do I unlock value in a brand acquisition?+Which brand positioning do customers value most?+What a

177、re our best brand extension opportunities in other categories and markets?+Am I licensing my brand effectively?+Have I fully optimised my brand portfolio?+Am I carrying dead weight?+Should I transfer my brand immediately?+Is a Masterbrand strategy the right choice for my business?Brand Finance South

178、 Korea 100 37Brand Evaluation Services.How are brands perceived in my category?Brand Finance tracks brand fame and perceptions across over 38 markets in 31 consumer categories.Clear,insightful signals of brand performance,with data mining options for those who want to dig deeper all at an accessible

179、 price.What if I need more depth or coverage of a more specialised sector?Our bespoke brand scorecards help with market planning and can be designed to track multiple brands over time,against competitors,between market segments and against budgets.Our 30-country database of brand KPIs enables us to

180、benchmark performance appropriately.Do I have the right brand architecture or strategy in place?Research is conducted in addition to strategic analysis to provide a robust understanding of the current positioning.The effectiveness of alternative architectures is tested through drivers analysis,to de

181、termine which option(s)will stimulate the most favourable customer behaviour and financial results.How can I improve return on marketing investment?Using sophisticated analytics,we have a proven track record of developing comprehensive brand scorecard and brand investment frameworks to improve retur

182、n on marketing investment.What about the social dimension?Does my brand get talked about?Social interactions have a proven commercial impact on brands.We measure actual brand conversation and advocacy,both real-world word of mouth and online buzz and sentiment,by combining traditional survey measure

183、s with best-in-class social listening.With strategic planning and creative thinking,we develop communications plans to create dialogue with stakeholders that drives brand value.Our approach is integrated,employing tailored solutions for our clients across PR and marketing activations,to deliver stra

184、tegic campaigns,helping us to establish and sustain strong client relationships.We also have a specific focus on geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue Limited is a member of the Brand Finance Plc GroupResearch,Strategy&Mea

185、surement Brand&Communications StrategyCampaign PlanningMarket Research&InsightsMedia AnalysisPublic Relations&CommunicationsMedia RelationsPress Trips&EventsStrategic Partnerships&Influencer OutreachSocial Media ManagementMarketing&EventsPromotional EventsConference ManagementNative AdvertisingRetai

186、l MarketingContent CreationBespoke Publications,Blogs&NewslettersPress ReleasesMarketing Collateral DesignSocial Media ContentStrategic Communications Crisis CommunicationsBrand Positioning&ReputationGeographic BrandingCorporate Social Responsibility(CSR)Brand Finance South Korea 100 39Brand Finance

187、 Network.For further information on our services and valuation experience,please contact your local representative:Market ContactEmailAfricaJeremy Sampsonj.sampsonbrandfi Asia Pacifi cAlex Haigha.haighbrandfi AustraliaMark Crowem.crowebrandfi BrazilEduardo Chavese.chavesbrandfi CanadaAlexandre St-Am

188、oura.amourbrandfi China Scott Chens.chenbrandfi East Africa Walter Seremw.serembrandfi FranceBertrand Chovetb.chovetbrandfi Germany/Austria/SwitzerlandUlf-Brun Drechselu.drechselbrandfi IndiaAjimon Francisa.francisbrandfi IrelandDeclan Ahernd.ahernbrandfi ItalyMassimo Pizzom.pizzobrandfi MexicoLaure

189、nce Newelll.newellbrandfi Middle EastAndrew Campbella.campbellbrandfi NigeriaTunde Odumerut.odumerubrandfi PolandKonrad Jagodzinskik.jagodzinskibrandfi PortugalPilar Alonso Ulloap.alonsobrandfi RomaniaMihai Bogdanm.bogdanbrandfi South AmericaPilar Alonso Ulloap.alonsobrandfi SpainPilar Alonso Ulloap.alonsobrandfi Sri LankaAliakber Alihussaina.hussainbrandfi SwedenAnna Brolina.brolinbrandfi TurkeyMuhterem Ilgnerm.ilgunerbrandfi United KingdomAnnie Browna.brownbrandfi USALaurence Newelll.newellbrandfi Contact us.The Worlds Leading Brand Valuation ConsultancyT:+44(0)20 7389 9400E: