《Ninja Van：2023東南亞電商白皮書-東南亞電子商務未來何去何從？（英文版）（24頁）.pdf》由會員分享，可在線閱讀，更多相關《Ninja Van：2023東南亞電商白皮書-東南亞電子商務未來何去何從？（英文版）（24頁）.pdf（24頁珍藏版）》請在三個皮匠報告上搜索。

1、Whats next for the future of E-commerceSoutheast Asia?inNinja Van Malaysia x GeopostNinja Van Malaysia x GeopostE-commercelandscapein the new normalWhile growth of e-commerce in Southeast Asia(SEA)has been on a steady rise in the past years,COVID-19 pandemic has propelled it into a new phase.Ninja V

2、an Malaysia x GeopostNinja Van Malaysia x Geopost%of people who started shopping online in SEA202070%202132%202223%As we move beyond the pandemic,offline shopping appears to be returning to pre-pandemic stage with shoppers looking to connect with brands in-person.Coupled with other global macroecono

3、mic headwinds,it seems like SEAs e-commerce boom is slowing down.2020 figure is from E-commerce SEA Barometer Report 2021,while 2021 and 2022 figures are from recent survey results gathered from over 9,000 participants.E-commerce landscapein the new normalNinja Van Malaysia x GeopostNinja Van Malays

4、ia x Geopost*The overall outlook for digital shopping remains positive,with GMV still expected to grow by a CAGR from US$129 billion to US$280 billion in 2027.Of course,there remains a long runway for growth as SEAs e-commerce enters the next stage of its development(see Mckinsey,SYNC Southeast Asia

5、 by Bain&Company and Meta,and e-conomy SEA by Google,Temasek,Bain).As e-commerce sellers,how do you continue to stay relevant and create business opportunities in the next phase?*Source,Facebook&Bain Company research https:/ Van Malaysia x GeopostNinja Van Malaysia x GeopostStarted in 2014,Ninja Van

6、 Group had a front-row seat to SEAs e-commerce evolution.This position enables us to observe and identify from servicing close to 2,000,000*sellers in SEA across the past 12 months up-and-coming e-commerce insights and trends.*Figure is accurate as of 31 Mar 2023.Ninja Van Malaysia x GeopostNinja Va

7、n Malaysia x GeopostWe gathered responses from over 9,000 participants,across six countries Malaysia,Singapore,The Philippines,Indonesia,Thailand and Vietnam to shed light on a group of avid e-shoppers,affectionately dubbed:E-SHOPAHOLICS Ninja Van Malaysia x GeopostNinja Van Malaysia x GeopostSo who

8、 are these e-shopaholics?And why do e-shopaholics matter?Ninja Van Malaysia x GeopostNinja Van Malaysia x GeopostHeres why e-shopaholics matter.SEA e-shoppersSEA e-commerce purchases15%are e-shopaholics!of total e-commerce purchases.45%Responsible forNinja Van Malaysia x GeopostNinja Van Malaysia x

9、GeopostNavigates omni-channel platforms very wellShops online twice as much as the average e-shopperShops internationally with easeOnline shopping is second nature to an e-shopaholic.Ninja Van Malaysia x GeopostNinja Van Malaysia x GeopostE-shopaholicspurchases aredriven byA clear preference to shop

10、 for nearly 100%of their products onlineTheir love and passion for online shoppingNinja Van Malaysia x GeopostNinja Van Malaysia x GeopostMany were there during the times when online shopping was still a difficult endeavor in SEA.They have expressed the will to overcome barriers of the nascent e-com

11、merce industry to buy what they want.E-shopaholics are early adopters of online shopping.“Back then,I had to SMS or email blogshop sellers to buy items I want.I also went through the period of searching on forums for reliable agents to buy items from Taobao.”Lyn,35,Consultant,MalaysiaOnline shopping

12、 since 2008“It used to be very time consuming to shop in stores for gardening products.Since I started shopping on Facebook,I can look for what I need easily!”Chutinun Moungsrisak,36,Freelancer,ThailandOnline shopping since 2012“I have tried different shopping platforms eBay,Yahoo auctions,forums to

13、 buy items that are not available in SG.Shopping online was not easy because the sites I buy from dont do international shipping.So I had to ship the items to a proxy before sending it to SG.”Cedric Wceke,36,Regional PR Lead,SingaporeOnline shopping since 2000sNinja Van Malaysia x GeopostNinja Van M

14、alaysia x GeopostWe break down what makes an e-shopaholic over one-on-one phone interviews gathered in April 2023.InvestedSavvyImpressionableLoyalNinja Van Malaysia x GeopostNinja Van Malaysia x GeopostSocial media and influencers are e-shopaholics new search engines.These platforms also heavily inf

15、luence e-shopaholics buying decisions.*91%of e-shopaholics buy from influencers recommendations and brands they follow on social media.“Social media is a good way to keep me updated with trends.My purchases are heavily influenced by the influencers I follow and personalised ads I see on Facebook and

16、 Instagram.”Adrienne Martines,32,Market Manager,The PhilippinesOnline shopping since 2015“I follow influencers,and am drawn to their branding and style.I trust them and the products they recommend so whenever I buy,I will never question the quality.”Darryl Cheong,25,Designer,SingaporeOnline shopping

17、 since 2018“I follow beauty influencers to get updates,and I will Google-search these trends to learn more.”Ardra Fiandra,35,Online Seller,IndonesiaOnline shopping since 2016“A particular fitness influencer I followed was wearing this sports attire,and it made me want to try too,so I bought it.”Domi

18、nica,30,Engineer,MalaysiaOnline shopping since 2019*Based on survey results gathered from over 9,000 participants.ImpressionableNinja Van Malaysia x GeopostNinja Van Malaysia x GeopostInvested“Google is my universe!Even if the product comes highly recommended by my friends,I will still do my own res

19、earch,and part of it is watching different video reviews to make sure its good.Recently,I am into dinnerware and was researching on Google and Baidu.I have also chatted with 5-10 merchants on Taobao about it.”Ng Li Ya,31,Manager,SingaporeOnline shopping since 2010“I would never have bought anything

20、expensive/beauty products online.But its different now I trust the online shops that I buy from as I do my own research,try it in stores and watch video reviews before buying!”Papitchaya Sriwattana,31,Media buyer,ThailandOnline shopping since 2013“When I first started shopping online,I was disappoin

21、ted by the quality of clothes,bags and shoes I received.Now,I spend a lot of my time researching,reading reviews and getting the size chart correct.”Chyntia Putri Ridwan,25,Legal Officer,IndonesiaOnline shopping since 2017E-shopaholics spend an extensive amount of time on product research.Most consu

22、me reviews across multiple platforms before buying.A great online reputation is key to the wallets of e-shopaholics.Ninja Van Malaysia x GeopostNinja Van Malaysia x GeopostE-shopaholics are expert navigators of the e-commerce ecosystem.They buy often,and they buy across multiple categories and platf

23、orms Facebook,Instagram,TikTok Shop,and marketplaces.Compared to the average e-shopper who buys from tried and true marketplaces,e-shopaholics are more willing to try new platforms(after doing their research,of course!)“I only bought clothes every quarter when I first started.Nowadays,I buy 90%of wh

24、at I want/need online clothes,furniture,groceries and daily essentials.I even tried live shopping and buy every time I tune in.”Supanai Rattanawinitkun,39,AVP Digital Marketing,ThailandOnline shopping since 2008“I have grown accustomed to this mode of shopping,and have been buying everything I need

25、online,even gifts for my loved ones.It has been a hassle-free experience,and I barely shop in stores anymore.”Nguyn Hng Cc,27,Business owner,VietnamOnline shopping since 2017“I love online shopping,and what I buy now have increased fashion,household needs,even small items like paper clips!”Norafilza

26、 Zulkifli,31,Airline Cabin Crew,MalaysiaOnline shopping since 2018*Based on survey results gathered from over 9,000 participants;excluded product categories such as Grocery and Fresh food and beverages*Top three categories that e-shopaholics buySavvyElectronicsFashionBeauty&HealthcareNinja Van Malay

27、sia x GeopostNinja Van Malaysia x GeopostE-shopaholics have much higher standards than your average e-shoppers.From the initial browsing to receiving the parcel after the clicks and taps,each stage is essential to ensuring an e-shopaholics loyalty.Once you have their trust,not only will you get a lo

28、yal customer but also a brand advocate who will refer your shop to their network of friends and relatives.“I used to buy from random shops because they were the cheapest.Now,I only buy from shops that I trust.I follow them on social media so I can get regular updates.”Nannapas Yubamrung,28,Self-empl

29、oyed,ThailandOnline shopping since 2015“I stopped shopping on Facebook as I was disappointed with the product quality.However,I went back to shopping on Facebook again after discovering some trustworthy shops that offer quality products.I am their loyal supporter and have been buying from them almos

30、t daily!Nguyen Huynh Huong,48,Teacher,VietnamOnline shopping since 2018“I will follow and buy from brands/platforms that served me well.Everything so far has been superb!”Christel,33,Sr.Data Analytics Officer,The PhilippinesOnline shopping since 2012LoyalNinja Van Malaysia x GeopostNinja Van Malaysi

31、a x GeopostIn summaryTraits of an e-shopaholicInvestedSavvyImpressionableLoyalE-shopaholics buying decisions are heavily influenced by social media and influencers.E-shopaholics spend an extensive amount of time on product research and consume reviews across multiple platforms.E-shopaholics shop onl

32、ine frequently,across multiple product categories and are highly proficient in navigating different platforms.Once you have an e-shopaholics trust,not only will you get a loyal customer but also a brand advocate who will refer your shop to their network of friends and relatives.Ninja Van Malaysia x

33、GeopostNinja Van Malaysia x GeopostIncorporate traits of these e-shopaholics in your business strategy to win them overBrands need to have a strong social media strategy that can influence consideration.Every external touchpoint is an opportunity to build a great online reputation.Consider multichan

34、nel selling to provide more shopping options.Many aspects quality products,good website,fast deliveries contribute to a great shopping experience.InvestedSavvyImpressionableLoyalNinja Van Malaysia x GeopostNinja Van Malaysia x GeopostTo assist e-commerce sellers in capturing the e-shopaholic market,

35、Ninja Van has curated a list of products and services.Ninja Van Malaysia x GeopostNinja Van Malaysia x GeopostHere is a list of solutions that can help you influence these e-shopaholicsInvestedSavvyImpressionableLoyalStand out from the crowd with your social media content and use of influencers with

36、:Ninja Rewards-a loyalty programme,where you can earn points to redeem attractive rewards and exclusive services including influencer management and content creation TikTok Creator Marketplace-a platform that connects businesses with talented content creators to collaborate and promote their product

37、s or services on TikTok.For easy creation of artwork for all platforms social media,marketplace store fronts,websites,use:Canva-a versatile online graphic design platform that empowers users to create stunning visuals for various purposes social media,website,marketing materials with ease.Be on top

38、of your stock inventory as you manage across multiple sales channels with:Sellercraft -an online order management tool,Sellerwizard by Sellercraft ensures that e-commerce businesses will never lose an order or customer.Looking for quality products,check out Ninja Direct-an end-to-end procurement sol

39、ution for SMEs across the region.Connect with suppliers and manufacturers with the help of our experienced on-ground team who will ensure that every order is procured to the best of standards.Need help with fulfilling orders,heres Ninja Fulfilment-an end-to-end warehousing and fulfilment capabilitie

40、s that can be integrated into any e-commerce logistics supply chain.Build your online storefront with Shopify-the leading ecommerce platform that empowers entrepreneurs and businesses of all sizes to create,manage,and grow their online stores.Ninja Van Malaysia x GeopostNinja Van Malaysia x GeopostW

41、ell-versed in the intricacies of online shopping,these e-shopaholics have developed a high standard when it comes to their online shopping experience.To effectively capture their attention and loyalty,e-commerce sellers must invest considerable effort in delivering exceptional shopping experiences.B

42、y recognising the unique needs and preferences of the e-shopaholics,e-commerce sellers can establish strong connections,earn trust,and ultimately create business opportunities in this new phase of e-commerce growth.ConclusionNinja Van Malaysia x GeopostNinja Van Malaysia x GeopostThe online shopping

43、 experience ends only when the shopper is in possession of the desired purchase.Delivery,being the final stage of online shopping,contributes significantly to the overall experience.This sentiment is echoed among the survey participants,with 92%of them sharing that they would like to know the delive

44、ry company as it provides a level of reassurance and some sense of service guarantee.Being in SEA with 100%logistics network coverage in Singapore,Malaysia,The Philippines,Indonesia,Thailand and Vietnam,Ninja Van is committed to use its unique position to continue supporting e-commerce businesses fr

45、om sharing e-commerce insights and trends to providing hassle-free delivery solutions.Ninja Van Malaysia x GeopostNinja Van Malaysia x GeopostQualitative:Ninja Van Group interviewed a total of 65 self-proclaimed e-shopaholics(defined as someone who buys more 70%of their stuff online across multiple

46、categories(6 or more)from Singapore,Malaysia,Indonesia,The Philippines,Thailand,and Vietnam to find out more about their shopping behaviours.All quotes in the report are gathered between April and May 2023,and have been redacted for brevity and editorial clarity.Quantitative:Ninja Van Group conducte

47、d the fieldwork with over 9,000 interviewees between July and August 2022 for the data that this white paper is based on.Equal country data weighing has been applied to this data set to represent SEA.1,5001,5041,5001,5011,5001,503Respondents1,500Ninja Van Malaysia x GeopostNinja Van Malaysia x Geopo

48、stNinja Van is a tech-enabled express logistics company providing hassle-free delivery solutions for businesses of all sizes across Southeast Asia.Launched in 2014,Ninja Van started operations in Singapore and has become the regions fastest-growing last-mile logistics company,powering businesses with innovative logistics solutions.Today,Ninja Van has grown its network to cover six countries:Singapore,Malaysia,Indonesia,The Philippines,Thailand,and Vietnam.For more information,visit www.ninjavan.co.Ninja Van Malaysia x GeopostNinja Van Malaysia x Geopost