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1、1CREATOR RATES REPORT 2023CRR-232CREATOR RATES REPORT 2023CRR-23INTRODUCTIONData DetailsThe creator economy is quickly growing,yet creator compensation is still a complete mystery.To unlock the secrets to creator rates,we surveyed over 500 creators from Later and Mavrcks pool of talent plus analyzed

2、 over 31K posts to find out exactly how much$creators are making from social media.In this report well.Dive headfirst into the responses from both part-time and full-time creators.Break down how much creators are charging for posts primarily on Instagram along with takeaways for TikTok,Facebook,Link

3、edIn,Twitter,and Pinterest.Share how creators set their rates and what they look for in brand partnerships.If youve ever wondered if youre under or overcharging,how to determine prices,or even how to get started this report is for you.$500-$1000$3000+$500-$1000$200-$500$1000-$3000$200-$500$1000-$300

4、0$200$200-$500$500-$1000$1000-$3000$3000+$200$200$3000+3CREATOR RATES REPORT 2023CRR-23TRY LATER NOWINTRODUCTIONLater is a social media management platform for Instagram,TikTok,Facebook,LinkedIn,Pinterest,and Twitter.Over 4M+brands,social media managers,and creators use our tools to plan,analyze,and

5、 publish social content and drive traffic to their sites.Mavrck is the leading all-in-one influencer marketing business designed to discover,activate,and manage creators.The platform allows brands and marketers to take an automated and performance-based approach to influencer marketing.A little abou

6、t LaterA little about MavrckDISCOVER MAVRCK4CREATOR RATES REPORT 2023CRR-23P.S.In December 2022,Later conducted a survey through our newsletter,social,and in-app messaging channels to discover how much money creators are making from social media content.Heres a breakdown of who they are,where they l

7、ive,and more according to over 500 respondents:CREATORS SURVEYEDWhos Getting Paid?Part-time vs Full-time CreatorFULL-TIME CREATORS:over 20h/week on content creationPART-TIME CREATORS:under 20h/week on content creation7 in 10 creators still maintain full-time jobsGender*Based on survey analysis from

8、519 creators collected in December 2022.26%FuF Fll-timem mMoM Mnetizers74%Part-timeMonetizersA whopping 80%of paid creators identify as a womanNon-binary1%Man80%19%WoWWmo oamn5CREATOR RATES REPORT 2023CRR-23LocationFollower SizeInstagramFacebookTikTokPinterestTwitterLinkedIn10k100Kfollowers10Kfollow

9、ers500K+followers100k500Kfollowers63.6%72.8%63.4%55.9%54.7%52.6%30.1%8.3%8.1%3.3%3.5%1.7%5.4%0.6%2.5%0.4%0.2%0.0%0.2%1.0%0.4%0.0%0.0%0.0%NA0.8%17.3%25.6%40.5%41.6%45.7%Followers by PlatformCREATORS SURVEYEDCACentral&South Creatorhotspot=TheUnitedStates*Based on survey analysis from 519 creators coll

10、ected in December 2022.6CREATOR RATES REPORT 2023CRR-23Gen Z(1824)Millenials(2540)Gen X(4155)Boomers(5675+)Under 1825%50%75%0%18.11%3.66%0.39%67.44%10.40%Age RangeThe largest group of monetizers are millenials,coming in at 67%Race and Ethnicity*Based on survey analysis from 519 creators collected in

11、 December 2022.CREATORS SURVEYEDnderWhiteatinocity or Otheran AmericanIndigenous,American Indian or Al7CREATOR RATES REPORT 2023CRR-23Rate RevelationsBased on our survey analysis,here are the top creator trends:Instagram remains the most widely used platform for influencer marketing,with Instagram p

12、osts being the most tried-and-true format for earning money(84%).ONE PLATFORM IS KINGNEWBIE ALERT72%of respondents only started monetizing in the past two years.Likely due to cabin fever set in by the COVID-19 lockdowns.AT A GLANCEREEL-Y INTERESTINGVARIETY IS THE SPICE OF LIFECreators who diversify

13、their income streams across Instagram,Facebook,and TikTok have a higher earning potential.While TikTok is the hub for short-form video content,Reels appear to be the more profitable content format with 44%of monetizers earning over$200 USD per Reel compared to 28%earning similar amounts per TikTok.*

14、Based on survey analysis from 519 creators collected in December 2022.TOP EARNERSThe most money-making opportunities are found in these industries:lifestyle(47%),fashion(27%),wellness/health(26%),beauty(25%),and food(25%).PUT IN THE TIMELike most jobs,income grows with experience.This particularly r

15、ings true for creators with more than 5 years in the game.8CREATOR RATES REPORT 2023CRR-23Method Behind the$Every brand partnership comes with a variety of factors that determine the final price.Based on hundreds of creators,heres what matters most:GUESSING GAMESurprisingly,we found that 37.2%of cre

16、ators initially set their prices by guessing their rate and adjusting over time.However,when they do set their rates,many creators typically adhere to a common formula:time spent on content X hourly rate.PARTNERSHIP,NOT TRANSACTIONFACTORS TO CONSIDERBefore working with a brand,creators first and for

17、emost,want to have a personal interest in the brand(76%),be aligned with the brands product(73%),and connect with the brands values(67%).When it comes to added bells and whistles,creators charge an extra fee for non-compete clauses,unlimited perpetual rights,exclusive content,content used in ads,and

18、 the inclusion of a brand URL in their bio link.EXTRA PERKS*Based on survey analysis from 519 creators collected in December 2022.9CREATOR RATES REPORT 2023CRR-230%20%40%Content format(video vs image)Scope of work andresources requiredExpected time to deliverand create contentLength of thecampaign*U

19、sage rights,exclusivity rightsMy engagement rateROI to the BrandInclusion of alink in bioOther60%80%67.4%66.3%56.1%46.1%37.8%24.1%21.4%1.7%63.8%*one-off post vs long-term partnershipFACTORS TO CONSIDERTOP CONTENDERSFactors That Influence RatesWhile there are many factors that influencers consider be

20、fore landing on a rate,these are their top considerations:the content format(67%),the scope of work and resources required(66%),and expected time for creation(64%).BOTTOM CONTENDERSOn the other end of the spectrum,influencers are least concerned with:a brands engagement rate(38%),ROI for the brand(2

21、4%),and the inclusion of a link in bio(21%).*Based on survey analysis from 519 creators collected in December 2022.10CREATOR RATES REPORT 2023CRR-23NO HAND-HOLDINGListen up brands:creators prefer to have complete creative autonomy rather than specific content direction.BIG DREAMSAlmost half(42%)of r

22、espondents are laser-focused on earning a living as a full-time creator,while 21%expressed dreams of starting their own business!0%10%20%Earn a livable incomeas a full-time creatorMonetize contentWork with brandsIncrease yourengagementIncrease yourfollowingDrive traffic to yourwebsite or blogBuild y

23、our ownbusinessOther30%50%40%42.4%37.2%36.6%35.3%29.1%22.2%21.2%1.2%FACTORS TO CONSIDER*Based on survey analysis from 519 creators collected in December 2022.Social Media Goals11CREATOR RATES REPORT 2023CRR-23Creator Compensation:InstagramWith the help of industry leader,Mavrck,we analyzed over 29K

24、Instagram posts to ensure youre being paid adequately for your work.Heres how thousands of creators are setting their rates:Median Rates*For the purpose of this report we segmented rates by following size and content type.We look at median values for benchmark rates since there are a variety of fact

25、ors contributing to why creators might accept a collaboration.These rates reflect the final price agreed upon by both parties in USD.RATES IN REVIEW:INSTAGRAM15,0005,00115,00015,00125,00025,00150,00050,00175,00075,001100,000100,001150,000150,001200,000200,001250,000250,001750,000750,000+Instagram Re

26、elsInstagram Posts$54.90$150.00$150.00$155.00$175.00$500.00$400.00$625.00N/AN/AN/A$100.00$200.00$277.28$300.00$500.00$1,000.00$1,500.00$1,500.00$2,850.00$5,000.00$7,030.00Follower Count12CREATOR RATES REPORT 2023CRR-23When it comes to earning potential,Reels is the most lucrative format with some cr

27、eators earning up to$7000 USD.The most popular post type for monetizing on Instagram is feed posts(21K posts analyzed),compared to Reels(8K posts analyzed).This is likely due to Reels being a newer format.Compared to Instagram posts and Reels,Instagram Stories generally have less earning potential w

28、hich we can assume is due to their disappearing nature.*Based on data from over 29K Instagram posts and Reels in brand campaigns via Mavrck.RATES IN REVIEW:INSTAGRAM13CREATOR RATES REPORT 2023CRR-23Creator Compensation:TikTok,Facebook,LinkedIn,Pinterest and TwitterThe following information is based

29、on Laters survey analysis and Mavrcks data of 2.2K TikTok posts.Content Formats Creators Have Been Paid For*single image,carousel,feed videoRATES IN REVIEW:OTHER PLATFORMS*Based on survey analysis from 519 creators collected in December 2022.0%25%50%TikTok PostFacebook PostFacebook StoryTwitter Twee

30、tLinkedIn PostPinterest Pin75%100%27.4%26.8%7.1%7.9%8.3%Instagram Post*Instagram Reel84.2%63.8%12.5%14CREATOR RATES REPORT 2023CRR-23According to 2.2K TikTok posts,creators typically charge a median rate of$700 USD per TikTok video though rates can climb upwards of$1700 USD,with the lower-end leanin

31、g towards$250 USD per video.TikTok is the second-most popular monetization platform among respondents,followed by Facebook.While TikTok and Facebook tend to be uber-popular platforms for growth,only 30%of survey respondents reported making money from either.Honorable mention:LinkedIn,Pinterest,and T

32、witter are underutilized platforms for monetization.According to our survey,2.5%of creators reported revenues of$200 to$500 USD per post,and virtually no one reported higher earnings.*Based on survey analysis from 519 creators collected in December 2022 and data from over 2.2K TikTok posts in brand

33、campaigns via Mavrck.RATES IN REVIEW:OTHER PLATFORMS15CREATOR RATES REPORT 2023CRR-23Key TakeawaysUnsurprisingly,as a creators following increases,so too do their rates with a jump occurring for creators in the over 50K follower club.Size matters,but both Nano and Micro influencers are still quite p

34、rofitable earning anywhere between$100 USD and$1000 USD for a single Instagram Reel.When it comes to monetization,Instagram trumps all other platforms!In 2023,Instagram is still a top choice for brands to shell out their dollar bills.TikTok,Facebook,Twitter,LinkedIn,and Pinterest data is relatively

35、low.The good news?Theres a ton of room for growth and monetization opportunities on these platforms.Cross-promoting content on Instagram,TikTok,and Facebook yields the most cha-ching!Creators arent interested in a phony-baloney partnership.Not only do they need to feel aligned with a brands product

36、and values,but they need to have a personal interest,too.Remember that no partnership is created equal make sure to spell out all your requirements before signing the dotted line.When in doubt,refer to the data weve shared as a baseline,consider your follower count,and use the common formula(time sp

37、ent on content hourly rate)then add tax.IN SUMMARY16CREATOR RATES REPORT 2023CRR-23Start Creating With LaterNow that youve got the 411 on creator rates,you can feel confident about pricing.Join Later to take your content to the next level and get noticed by brands,stay up to date on trends,and manage your social media content on the go.CREATE AN ACCOUNTAll rights reserved 2023Later Creator Rates Report 2023THE END17CREATOR RATES REPORT 2023CRR-23