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1、Online Travel Market TrendsThe Resurgence of The Travel Industry.Free Conversion Rate Optimisation 2023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYContents.TitleTitleTitleTitleTitleTitleTitleTitleTitleTitleTitle0303030303030303030303The Resurgence of Travel Ecommerce032Click on

2、 a tile to head to the relevant page.Online Sales Market Trends06Cart Abandonment Market Trends08Travel Trends Deep Dive10Global Online Cart Trends13Global Online AOV Trends17Struggling To Convert Your Traffic Into Paying Customers?21Online Traffic Market Trends07AOV Market Trends09Global Online Sal

3、es Trends11Global Online Traffic Trends15Global Email Marketing Trends192023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation The Resurgence of Travel Ecommerce32023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rat

4、e Optimisation Online sales growth YoYAirlineUsers abandoning lessHotelUsers making higher value purchasesOnline Travel AgentsUsers browse on mobile but convert on desktopCruise&FerryRoad&RailWhat Youll Learn.Latest Market Trends&AnalysisDeep DiveOnline SalesMetrics by Month/YearCart AbandonmentMetr

5、ics by DeviceOnline TrafficSector by Sector AnalysisAverage Order ValueEmail Marketing BenchmarkingThe numbers are in and the Travel industry has bounced back in a big way.All the metrics weve tracked point to:To help Travel brands understand market trends,SaleCycle has tracked the online journeys o

6、f 455,262,785 Travel customers including sectors such as:42023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation SaleCycle Travel Data 2022 Airline,Hotel,Cruise&Ferry,OTA,Road&RailLatest Market Trends Analysis52023 ONLINE TRAVEL MARKET TRENDS THE RESU

7、RGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Online Sales Market Trends.Sales by DeviceSales by Month0240,000480,000720,000960,0001,200,000JanFebMarAprMayJunJulAugSepOctNovDec7,403,9944,469,745May is the most popular month for online sales in Travel,with desktop accounting for 62.5

8、%of overall sales volume.Airline sales,however,are at its highest in September with 63.5%of overall sales coming from desktop.Airline Sales by Month and DeviceDesktopMobile060,000120,000180,000240,000300,000JanFebMarAprMayJunJulAugSepOctNovDecTotal Sales418,666MobileDesktop62023 ONLINE TRAVEL MARKET

9、 TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Online Traffic Market Trends.Traffic by Month0010,000,0005,000,00020,000,00010,000,00030,000,00015,000,00040,000,00020,000,00050,000,00025,000,000Traffic by Sector and MonthTraffic by Device270,852,363184,410,422MobileDes

10、ktopAlthough desktop accounts for 62.5%of online sales,mobile accounts for 60%of online traffic-users browse on mobile but convert on desktop.July is the most popular month for online traffic.JanJanFebFebMarMarAprAprMayMayJunJunJulJulAugAugSepSepOctOctNovNovDecDecHotelRoad&RailAirlineOTA72023 ONLINE

11、 TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Cart Abandonment Market Trends.Cart Abandonment Rate by DeviceCart Abandonment Rate by MonthJanFebMarAprMayJunJulAugSepOctNovDecCart Abandonment by Sector0%20%40%60%80%100%Overall,users are abandoning much l

12、ess than previous years.Cart/form abandonment is at its lowest in October.Users also show higher intent on desktop than mobile,with an 8%lower abandonment rate in comparison.HotelOTARoad&RailAirline81.54%Desktop89.49%MobileCruise&Ferry0%20%40%60%80%100%82023 ONLINE TRAVEL MARKET TRENDS THE RESURGENC

13、E OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation AOV Market Trends.AOV by Month$0$110$220$330$440$550AOV by SectorAOV by DeviceTravel brands average order value is at its highest in December.Users spend,on average,40%more via desktop over mobile.Perhaps users feel more comfortable booking h

14、igh-ticket holidays on a bigger screen.JanFebMarAprMayJunJulAugSepOctNovDec$0$350$700$1050$1400$1750HotelOTARoad&RailAirlineCruise&Ferry$532.84Desktop$381.39Mobile92023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Travel Trends Deep Dive.Airline&

15、Hotel Data Only102023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Global Online Sales TrendsSaleCycle Travel Data 2022 Airline&HotelOnline Sales+83%since 2020.Desktop accounts for 62.5%of online sales.112023 ONLINE TRAVEL MARKET TRENDS THE RESUR

16、GENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Total Online Sales by Month&Year.Mobile vs Desktop.Since 2020 Travel online sales have increased by 83%.We can see the impact of the global pandemic and how Travel has bounced back in a big way.Over 3 years we can see July is the most pop

17、ular month for online sales.December has the lowest amount of online sales in the last 3 years,however,it has the highest AOV of any month,so theres still value in the customers who purchase.200,0000400,000600,000800,0001,000,000Sales by MonthJanFebMarAprMayJunJulAugSepOctNovDec202220202021Sales by

18、Device5,000,0004,000,0003,000,0002,000,0001,000,00006,000,000202020212022Although desktop dominates online sales in Travel,theres a pattern that shows users are feeling more comfortable converting on mobile YoY.For example,in 2020 the gap between desktop and mobile sales was 75%compared to 2022 wher

19、e the gap has been reduced to 40%.MobileDesktop122023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Cart Abandonment-3%YoY since 2020.Current Average Cart Abandonment Rate:85.63%Global Online Cart TrendsSaleCycle Travel Data 2022 Airline&Hotel1320

20、23 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Total Cart Abandonment Trends by Month&Year.Mobile vs Desktop.84%80%88%92%96%100%Cart Abandonment Rate by MonthJanFebMarAprMayJunJulAugSepOctNovDec202220202021Desktop abandonment rate is 8%lower com

21、pared to mobile over the last 3 years.However,both mobile and desktop abandonment rate has reduced year on year.Cart Abandonment Rate by Device80%60%40%20%0%100%202020212022MobileDesktopUsers are abandoning their Travel bookings less over time(-3%).During a 3 year sample of billions of users we foun

22、d September has the lowest abandonment rate with January posting the highest.Cart Abandonment Rate by Year88.5%87.8%87.1%86.4%85.7%85%202020212022142023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Online traffic+57%since 2020.Mobile accounts for

23、 59%of online traffic.Global Online Traffic TrendsSaleCycle Travel Data 2022 Airline&Hotel152023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Total Online Traffic by Month&Year.Mobile vs Desktop.Online traffic has grown by 57%since 2020 with July

24、 being the most popular month for browsing.Mobile and desktop traffic has grown year on year since 2020 with 2021 to 2022 growing by 48%.10,000,0005,00,00015,000,00020,000,00025,000,00030,000,00035,000,000Traffic by MonthJanFebMarAprMayJunJulAugSepOctNovDec202220202021Traffic by Device200,000,000150

25、,000,000100,000,00050,000,0000202020212022MobileDesktop162023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation AOV+27%since 2020.Total Travel AOV$475.82.*Average Order ValueGlobal Online AOV*TrendsSaleCycle Travel Data 2022 Airline&Hotel172023 ONLINE

26、 TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Total AOV by Month&Year.Mobile vs Desktop.$370$300$440$510$580$650AOV by MonthJanFebMarAprMayJunJulAugSepOctNovDec202220202021Desktop average order value is 46%higher than mobile purchases.Desktop AOV has gr

27、own by 30%since 2020 and mobile AOV has grown by 29%.Average order value has grown by 27%since 2020.Inflation,oil and energy costs have driven up travel expenses for consumers and businesses.December sees highest spending,while August has lowest AOV.AOV by Year$550$500$525$475$450$425$40020202021202

28、2AOV by Device$580$650$510$440$370$300202020212022MobileDesktop182023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Global Email Marketing TrendsSaleCycle Travel Data 2022 Airline&Hotel192023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVE

29、L INDUSTRYFree Conversion Rate Optimisation Total Average Open,Click&Conversion Rate.Total Average Open,Click&Conversion Rate by Month.Opens rates in Travel emails have increased by 17%on last year with clicks increasing by 3%.Customers are more likely to open an email in April than any other month,

30、which makes sense as May is the best month for online sales.Email Open,Click,Conversion Rates60%36%48%24%12%0%Open RateConversion RateClick RateConversion Rate from Send20Email Open,Click,Conversion Rates by Month0%10%20%30%40%50%60%JanFebMarAprMayJunJulAugSepOctNovDec2023 ONLINE TRAVEL MARKET TREND

31、S THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Struggling To Convert Your Traffic Into Paying Customers?212023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation Conversion Rate OptimisationCustomer LoyaltyCustomer InsightAban

32、doned Sales RecoveryWe optimise the ecommerce buying funnel with personalised and targeted emails to help you reconnect with shoppers after they have left your site.Our on-site real-time messages interact with visitors and help boost conversions while curbing online abandonment.We know exactly when

33、to display personalised and relevant messages to encourage your customers to convert.Our Solutions Include:Click on a tile to find out more.2023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE TRAVEL INDUSTRYFree Conversion Rate Optimisation 222023 ONLINE TRAVEL MARKET TRENDS THE RESURGENCE OF THE

34、 TRAVEL INDUSTRYFree Conversion Rate Optimisation Brad WardDigital Marketing ManagerPage 4&23 Artwork by fullvector on Freepik|Plane Artwork(Cover&Page 10)by macrovector on FreepikAUTHOR:Free Conversion Rate AuditWell give you a Bespoke CRO health score using our internal metrics.During the 30-minute meeting with one of our ecommerce experts well present&discuss ways to grow your revenue.Free Audit23