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1、TRENDS IN HIGHER EDUCATION20232023 TRENDS IN HIGHER EDUCATION3/INTRODUCTION4/EXECUTIVE SUMMARY5/TREND 1:CAREER-FOCUSED LEARNING FLOURISHES IN MODERNIZED,STACKABLE FORMATS 8/TREND 2:DEBT-FREE EDUCATION CAPTURES ATTENTION11/TREND 3:INSTITUTIONS REWORK FINANCIAL MODELS AND REVENUE STREAMS TO ATTAIN SUS

2、TAINABILITY14/TREND 4:INCLUSION AND SUPPORT SERVICES BUILD CONNECTION,ACCEPTANCE,AND SUCCESS17/TREND 5:INCREASED MARKETING SPENDING PUTS PRESSURE ON QUANTIFIABLE RESULTS20/CONCLUSION21/SOURCES 2023 Hanover ResearchHEDWP01233INTRODUCTIONThree years into the pandemic,colleges and universities continue

3、 to adapt while making strategic decisions that are reshaping higher education for the long term.Faced with financial,enrollment,and marketing challenges,institutional leaders are embracing new tuition,degree,and classroom models that move beyond decades of tradition.Theyre addressing critical menta

4、l health and equity needs that are necessary to sustain a resilient and welcoming campus.And they are evolving their messaging to confidently champion the value of their educational experience,even as economic headwinds and public sentiment threaten to diminish the pursuit of adegree.Higher educatio

5、n providers that stay current with the needs of students and the industries that will employ them are best positioned to survive and thrive in the years ahead.This means instituting bold ideas,such as debt-free education,or reimagining how learn-as-you-go(or“stackable”)credits could be applied towar

6、d a certificate or degree.Todays undergraduate and graduate students are accustomed to flexibility and digital-first models;a strategic,future-forward approach to their learning is key to elevating an institutions brand and attracting more potentialenrollees.Hanovers 2023 Trends in Higher Education

7、report highlights new and continued priorities for the year,drawn from our higher education research and experience advising and collaborating with hundreds of institutions.The trends,recommendations,and case studies outlined in this report align with the formidable decisions higher education leader

8、s face as they work to deliver their core services while anticipating whats next.4 2023 Hanover ResearchHEDWP0123EXECUTIVE SUMMARYHanover is privileged to partner closely with nearly 500 colleges and universities from a wide range of settings and serving varying demographic and community groups.This

9、 allows us to identify and understand a comprehensive range of perspectives of the higher education landscape.As we support our members efforts to serve their stakeholders,we also learn from their experiences,including how they overcome challenges and seize opportunities.To help college and universi

10、ty leaders meet the moment,the 2023 Trends in Higher Education report sheds light on five trends that will shape higher education in the coming year.FIVE TRENDS IN HIGHER EDUCATION 1.Career-Focused Learning Flourishes in Modernized,Stackable FormatsColleges and universities focus on modernizing acad

11、emic programs to meet the demand for more targeted,modular learning that connects to future jobs.2.Debt-Free Education Captures AttentionWith student loan forgiveness spotlighting the high cost of a college degree,institutions look to help students fund their education without taking on significant

12、debt.3.Institutions Rework Financial Models and Revenue Streams to Attain Sustainability With tuition revenue becoming less reliable,colleges and universities invest in alternative approaches to ensure long-term financial stability via new sources of income.4.Inclusion and Support Services Build Con

13、nection,Acceptance,and SuccessA strong link between student belonging and persistence drives institutions to ramp up student-centered support and success services to ensure every enrollee is mentally,socially,and academically prepared for college life.5.Increased Marketing Spending Puts Pressure on

14、Quantifiable ResultsAs investments in marketing rise,institutions increasingly focus on how to quantify their marketing results.5 2023 Hanover ResearchHEDWP0123TREND 1:CAREER-FOCUSED LEARNING FLOURISHES IN MODERNIZED,STACKABLE FORMATSColleges and universities focus on modernizing academic programs t

15、o meet the demand for more targeted,modular learning that connects to labor market needs.6 2023 Hanover ResearchHEDWP0123TREND 1:CAREER-FOCUSED LEARNING FLOURISHES IN MODERNIZED,STACKABLE FORMATSTREND OVERVIEWFrom microcredentials and credit for prior learning to competency-based education,instituti

16、ons are looking to appeal to students growing expectations for direct and immediate pathways to gainful employment.Programs that emphasize job readiness or career training are capturing the attention of students and employers.These programs also provide institutions with a way to grow enrollment by

17、capitalizing on the demands for targeted skills and flexible scheduling.FLEXIBLE,IN-DEMAND TRAINING With fewer students able or willing to manage the cost,structure,and time commitment of a traditional bachelors degree,more institutions are reevaluating decades-old curricula,learning outcomes,and pr

18、ogram formats.To increase flexibility in learning,one growing approach is microcredentials short,skills-focused recognitions that demonstrate competency in a focused area.When offered as a“stackable”program,they can provide a pathway to a certificate or even a full degree,achieved at a students pref

19、erred pace.Whether available as a certificate or other offering,this bite-sized programming creates an opportunity for students to return to college over time as their educational and career goals evolve.And the concept doesnt necessarily cannibalize a traditional degree:Recent studies suggest that,

20、in many sectors,microcredentials facilitate attainment of specialized knowledge,suggesting that the core audience may be college graduates.This,in turn,offers another revenue stream for institutions.TAKE ACTIONThe demands and desired skills for the modern workforce continue to evolve.Microcredential

21、s can provide a viable,flexible way for employees to keep pace,and theyre a fitting option for a diverse range of potential students.Institutions can identify the subjects and competencies that align with their existing academic and financial resources to develop programs that attract and benefit en

22、rollees as well as help bolster incoming revenue.Sources:National Student Clearinghouse Research Center,Coursera,Center for Community College Student EngagementThe estimated number of adults who completed some college but left without a credential or degree,as of July 202039 millionThe percentage in

23、crease in student demand for undergraduate certificates between 2020 and 20223.1%The percentage of employers who are more likely to hire a candidate who has earned a professional certificate76%The share of working community college students who say they have difficulty scheduling classes around thei

24、r job1/2 7 2023 Hanover ResearchHEDWP0123FURTHER READINGTo learn more about academic program development,be sure to check out the following:yTop 10 Degrees on the Rise in 2022,a report detailing the fastest-growing occupations,drivers of degree demand,and resources to assess your institutions progra

25、ms yTop 10 Microcredentials(Hanover member-only access),a brief that highlights trends in microcredentials,national job postings,and employer expectations yTop Career Skills for New Grads,a guide to understanding the student experiences and skills employers value most and critical ways to prepare gr

26、aduates for success yA Step-by-Step Guide to a Comprehensive Academic Portfolio Review,which explains how a data-informed process can help higher ed leaders develop new programs and evaluate current ones yData-Informed Academic Portfolio Review in Higher Ed,a blog post with actionable tips to ensure

27、 your academic programs remain relevant for a new era SPOTLIGHT:Fayetteville StateUniversity The Lloyd College of Health,Science,and Technology at Fayetteville State University in North Carolina partnered with Hanover to complete a thorough academic needs assessment.The college currently offers a ra

28、nge of undergraduate degrees in nursing,biological and forensic sciences,chemistry,physics,materials sciences,mathematics,and computer science as well as a graduate program in nursing.To prepare students to work at the forefront of the intersection of STEM and healthcare,college leadership is using

29、key academic portfolio data to determine which programs to expand,maintain,or scale back.With Hanovers help,they also are tracking which emerging programs in the health,life,and natural sciences may be a good fit to launch in their region in the future.Source:Hanover ResearchTREND 1:CAREER-FOCUSED L

30、EARNING FLOURISHES IN MODERNIZED,STACKABLE FORMATS8 2023 Hanover ResearchHEDWP0123TREND 2:DEBT-FREE EDUCATION CAPTURES ATTENTION With student loan forgiveness spotlighting the high cost of a college degree,institutions look to help students fund their education without taking on significant debt.9 2

31、023 Hanover ResearchHEDWP0123TREND 2:DEBT-FREE EDUCATION CAPTURES ATTENTION TREND OVERVIEW Cost is a top factor that determines where and if a prospective student chooses to enroll,according to Hanovers 2022 National Prospective Student Survey.To mitigate enrollment challenges tied to the price of a

32、ttendance,colleges and universities are increasingly exploring how to implement“no-loan”policies,tuition guarantees,or other bold practices aimed at controlling the debt burden for students and families.Additionally,more institutions are understanding the importance of clearly communicating with stu

33、dents about other aid options that can be combined to help fund their education without debt,such as state grants,scholarships,fee waivers,tuition assistance programs,and cash aid.REMOVING FINANCIAL BARRIERSA growing roster of no-loan colleges and universities deliver a simple promise:to meet 100%of

34、 a students need for financial aid with grants,scholarships,and other tuition aid strategies.These institutions,which market their ability to limit the need for students and families to borrow money,must identify where these support funds will be sourced as well as how to handle resulting shifts in

35、application and acceptance numbers.The model can require millions of dollars annually to support and may not be possible for all institutions.Whether or not a no-loan structure is feasible,enrollment and financial aid messaging should actively promote other viable and diverse ways to pay for college

36、 that may be less known to students.These may include streamlined pathways to apply prior-learning or Advanced Placement credits toward students graduation requirements,as well as scholarships or grants,such as promise programs,issued at the state,local,or institutional level.Promoting employer-spon

37、sored tuition assistance programs can help to bolster nontraditional student recruitment efforts.Ultimately,institutions must also communicate how recent federal changes to student-loan forgiveness programs could impact financial aid in the future.Sources:Hanover Research,USA Today,College BoardThe

38、number of prospective undergraduate students who say paying for their education is their top concern about attending college3 in 5The percentage of people who graduated college in 201516 who have not yet paid off their student loansover 60%The average amount of financial aid full-time undergraduate

39、students received in 202122(across grants,federal loans,education tax credits and deductions,and federal work-study)$15,330The average estimated expenses for a full-time,in-state undergraduate student at a public four-year institution in 202223$27,940 10 2023 Hanover ResearchHEDWP0123SPOTLIGHT:Calif

40、ornians For All College Corps A new statewide college service program in California was announced in 2022 to help low-income,full-time students pay for their education.College Corps will select up to 6,500 college students over two years to receive$10,000 for tuition and living expenses in exchange

41、for 450 hours of community service work.The aim is to help students reduce their debt while serving organizations that focus on K12 education,food insecurity,and climate change across the state.While its unclear if this type of initiative will catch on in other states,College Corps was launched in p

42、artnership with 45 higher education institutions,including community colleges,California State Universities,the University of California system,and private institutions.“Providing more pathways to a debt-free degree while empowering students to pursue service-oriented career paths is a reflection of

43、 our shared commitment to access,affordability,and public service.”Michael V.Drake,President,University of California TAKE ACTIONCollege attendance costs are a top concern for all students,so demonstrating and promoting practical pathways to affordable tuition is an important part of every instituti

44、ons messaging.Still,many students and families are not aware of debt-free tuition models or external programs to help with tuition and fees.Institutions should creatively identify additional resources for more need-based support and market them,while their financial aid centers must focus on synthes

45、izing and simplifying processes to help prospective and admitted students understand and access the dizzying array of aid options that can exist.RELATED READING yStudent Loan Forgiveness:Whats Next for Higher Education,a webinar panel of college enrollment,finance,and marketing leaders discussing th

46、e impact of student debt relief y3 Ways to Increase Engagement with Admitted College Students,a blog post with tips to engage with and excite your next incoming cohort y2022 National Admitted Student Survey,a report that details the top factors driving application and enrollment,as well as first-yea

47、r needs and expectationsTREND 2:DEBT-FREE EDUCATION CAPTURES ATTENTION Source:California Volunteers11 2023 Hanover ResearchHEDWP0123TREND 3:INSTITUTIONS REWORK FINANCIAL MODELS AND REVENUE STREAMS TO ATTAIN SUSTAINABILITYWith tuition revenue becoming less reliable,colleges and universities invest in

48、 alternative approaches to ensure long-term financial stability via new sources of income.12 2023 Hanover ResearchHEDWP0123TREND 3:INSTITUTIONS REWORK FINANCIAL MODELS AND REVENUE STREAMS TO ATTAIN SUSTAINABILITYSources:National Student Clearinghouse,Commonfund,Hanover ResearchTREND OVERVIEWPandemic

49、-related attrition,the impending enrollment cliff,inflation,and public skepticism about the value of higher education continue to impact institutions finances.These obstacles are forcing leaders to review and rethink their operating models to maintain long-term solvency,a reckoning that may start wi

50、th the consolidation or sunsetting of programs that are cost prohibitive.Efforts to boost income may also involve exploring outside funding,new tuition pricing models,and the delivery of educational options outside of the traditional degree.ALTERNATIVE REVENUE STREAMS Beyond cost-cutting measures,ne

51、w tuition models can also offer institutions a trackable way to align their revenue and expenses amid enrollment declines.Some colleges and universities have implemented differential pricing(charging more for certain academic programs or for upper classmen,for example)or subscription-based tuition(c

52、harging students based on a certain time frame without certain course or competency requirements).Perhaps the most critical strategy to filling budget gaps will come from actively pursuing other streams of revenue.These include grant seeking,fundraising,and self-funded programming,such as continuing

53、 education,non-credit courses,camps,and other revenue-generating activities.Such initiatives require a thorough assessment of resources and public demand to ideate and deliver added revenue,and they can represent a strong way to extend brand awareness and nurture a connection with an audience beyond

54、 traditional students and alumni.The overall drop in undergraduate enrollment between fall 2020 and fall 20224.2%The percentage of inflation in the cost of running an institution in the 2022 fiscal year5.2%The number of prospective students who consider cost very or extremely important when selectin

55、g which college or university to attend9 in 103 WAYS TO BUILD A CAMPUS GRANTSEEKING CULTUREThe estimated federal grant funding for higher education is nearly$200 billion,but a substantial portion of that goes to a small number of universities.How can your institution compete for more grant dollars?y

56、Establish sufficient grantseeking staffing and training yDevelop a process for prioritizing goals,needs,and expenditures yEnsure adequate time for proposal writing and reporting13 2023 Hanover ResearchHEDWP0123SPOTLIGHT:Unity College Unity College,a private liberal arts institution in Maine,focuses

57、on environmental and sustainability programs.The college leverages its strengths and assets to supplement revenue in ways that align with its institutional mission,such as:Growing produce for campus use on the campus farm Renting campus greenhouse space to local farmers for seedlings Selling produce

58、,plants,gardening tools,lawn ornaments,and crafts at its farm stand Offering horticultural workshops to thepublic Catering weddings and funerals through the campus dining services Selling ketchup and hot sauce made from campus-grown tomatoes Renting space at the performing arts center to bands and c

59、ommunity theaterorganizations Renting overnight accommodations at its historic lodge,log cabins,and homes at its Sky Lodge campus Customized workforce training and upskilling for mission-aligned businesses and employers Source:Unity CollegeTREND 3:INSTITUTIONS REWORK FINANCIAL MODELS AND REVENUE STR

60、EAMS TO ATTAIN SUSTAINABILITYTAKE ACTIONPublic interest in learning remains high,but a traditional four-year degree isnt for everyone.Colleges and universities can find new students and revenue with nontraditional programming that bears a college or universitys name and resources.Institutional leade

61、rs must also pour resources and energy into fostering a grant-seeking culture on their campuses to take full advantage of external funds,as well as assessing how their institution might identify unique strengths that can be leveraged to deliver heightened,reliable revenue streams.RELATED READING yTh

62、e 2022 State of Alumni Giving Report,which offers insights into alumni donor characteristics,their top motivations to give,and engagementpreferences y6 Alternative Budget Models for Colleges and Universities,a blog post with an overview of practices that include centralized,incremental,and performan

63、ce-based budgeting yDrive Enrollment with Cross-Departmental Collaboration,a guide for helping departments combine their expertise to address challenges and maximize results yBuilding Strong Grant Collaborations,a webinar focused on ways to build effective collaboration and teamwork to develop compe

64、titive proposalsExplore effective strategies to expand your institutions grant funding portfolio.Watch our webinar on Diversifying Grant Funding Sources.14 2023 Hanover ResearchHEDWP0123TREND 4:INCLUSION AND SUPPORT SERVICES BUILD CONNECTION,ACCEPTANCE,AND SUCCESS A strong link between student belon

65、ging and persistence drives institutions to ramp up diverse offerings in student-centered support and success services to ensure every enrollee is mentally,socially,and academically prepared for college life.15 2023 Hanover ResearchHEDWP0123TREND 4:INCLUSION AND SUPPORT SERVICES BUILD CONNECTION,ACC

66、EPTANCE,AND SUCCESSTREND OVERVIEW Students report mounting challenges with mental health,academic readiness,and life skills concerns that escalated during the pandemic.By taking steps to reduce anxiety and roadblocks to success among all attendees,colleges and universities can foster a stronger sens

67、e of belonging and well-being on campus.These strategies may range from addressing basic needs to robust counseling and affinity groups that help individuals find their place among their peers and professors.HOLISTIC SUPPORT FOR STUDENTSFaced with a surge of mental health concerns among students,ins

68、titutions continue to seek ways to provide acute and preventive services,resources,and activities to meet the needs of learners who may be in distress or at risk of disengaging.Some institutions have focused on maximizing on-campus time to heighten student engagement,but for some students that can e

69、xacerbate other stressors such as transportation costs,food insecurity,and childcare needs that colleges and universities can help relieve via wrap-around support services.To ensure equitable student success and retention,services should be culturally relevant,inclusive,affirming,and delivered throu

70、gh multiple modalities.And they could be nontraditional:Peer-supported mental health programs,for example,are becoming a more common option for students who might otherwise resist seeking help.Meanwhile,the elimination of race on college applications in some states has correlated with increased ment

71、al health challenges among diverse students at those institutions.Sources:American Psychological Association,Center for Community College Student Engagement,Gallup,Hanover Research The percentage of college students who met the criteria for at least one mental health problem during the 20202021 scho

72、ol yearmore than 60%The percentage of community college students who are food insecure29%The number of currently enrolled undergraduate students who report they have considered withdrawing from their program for a semester or more in the past six months1 in 3The percentage of students who have felt

73、negatively singled out at their institution based on their identitymore than 50%16 2023 Hanover ResearchHEDWP0123TREND 4:INCLUSION AND SUPPORT SERVICES BUILD CONNECTION,ACCEPTANCE,AND SUCCESSSPOTLIGHT:Ventura College Ventura College in California recognized it was not meeting the needs of students i

74、n its English as a Second Language(ESL)program.Working with Hanover,the college conducted in-depth interviews with current and former students,faculty,and community members to identify enrollment barriers and support needs.From these insights,college leaders made changes to better support ESL studen

75、ts,including:A full-time bilingual staff member to provide dedicated support for prospective and current students,in collaboration with a team of ESL academic counselors.Multiple ways for students to connect with staff,including walk-in appointments,offsite events,phone,and video calls.A previously

76、difficult online application is now a one-page paper application that can be completed in English or Spanish.ESL pathways have been reimagined to better serve students who want to learn English but are not interested in pursuing a degree.ESL coursework can be paired with vocational offerings for stu

77、dents who want career training.Students are formally recognized with certificates of achievement and end-of-term celebrations,and an annual ESL graduation ceremony is being planned.Source:Hanover ResearchTAKE ACTIONColleges and universities have long known that the transition to a campus environment

78、 can be a shock for some first-time students.By understanding new and evolving stressors that could affect students well-being and academic performance and,ultimately,their persistence institutional leaders can identify and diffuse core problems early.This is a large undertaking,and it isnt a one-si

79、ze-fits-all approach.A collaborative review of core student needs in comparison to faculty and staffs capabilities to meet them is key to achieving a supportive,resilient community.RELATED READING y5 Student Retention Strategies in Higher Education,an infographic guide to delivering interventions th

80、at drive student success and completion y2022 National Admitted Student Survey,which examines the application journeys and first-year expectations of admitted undergraduate and graduate students yStudent Belonging:The Next DEI Frontier in Higher Education,a blog post that explains the value of an ac

81、cepting,inclusive campus culture and tips to get started y2022 Higher Education Diversity,Equity,and Inclusion Survey,a report showing how more than 1,000 undergraduate students view their institutions DEI efforts ySupporting Students and Mental Health Needs in an Evolving Landscape,a webinar featur

82、ing a roundtable panel with actionable strategies from organizational leaders17 2023 Hanover ResearchHEDWP0123TREND 5:INCREASED MARKETING SPENDING PUTS PRESSURE ON QUANTIFIABLE RESULTS With higher education set to spend more on marketing in the coming year,institutions increasingly focus on how to q

83、uantify their marketing results.18 2023 Hanover ResearchHEDWP0123TREND 5:INCREASED MARKETING SPENDING PUTS PRESSURE ON QUANTIFIABLE RESULTSTREND OVERVIEW Facing declining enrollment,increased competition,and diminishing public sentiment,college and university marketing departments are becoming more

84、strategic with their brand and enrollment marketing efforts,employing some tactics and technologies that emerged from the corporate sector.Moving beyond traditional media or outreach,institutions are:Increasing their digital marketing budgets Adopting more sophisticated campaigns and analytics Lever

85、aging the power of social media“listening”and influencers Developing innovative promotional and branded partnershipsA MEASUREMENT MENTALITY These efforts,however,require significant financial investments,contemporary marketing acumen,and a strong understanding of how to measure return on investment.

86、With estimated billions of dollars spent on advertising each year,colleges and universities increasingly expect their marketing leaders to demonstrate the value of their efforts and tie performance metrics to increased conversion and yield rates.This means marketing departments must bring a measurem

87、ent mentality to their practices to understand if theyre investing in the right channels to yield maximum results.That data can inform critical decisions such as whether to sustain enrollment management strategies or to shift course.Leaders must also examine the optics of their outreach to ensure th

88、at their new marketing spend isnt widely perceived as wasteful or a detraction from key institutional priorities.TAKE ACTIONHigher education marketing teams that establish strategic marketing goals,consistently track performance metrics,and use those measurements to refine campaign tactics and chann

89、els are poised to clearly articulate the value they bring to their institutions.Regularly reporting marketing results to internal stakeholders ensures that the entire campus understands the work that goes into promoting the institutions brand value,safeguarding its public reputation,building engagem

90、ent with prospective students,and nurturing interest down the enrollment funnel.Sources:OHO Interactive,Hechinger ReportThe percentage of higher education marketing departments that have a marketing analyst who performs data analysis and measurement activities38%The percentage of higher education ma

91、rketers who are expected to report website or digital marketing metrics to leadership at their institutions66%The amount colleges and universities spent on advertising in 2019$2.2 Billion19 2023 Hanover ResearchHEDWP0123RELATED READING yHigher Education Brand Health 101 Guide,a resource to track ins

92、titutional brand health,understand stakeholder engagement,and gain a full picture of your performance yTips to Bolster Your Institutions Messaging,a blog post with advice for meeting students where they are and compelling them to take the next step y2022 National Prospective Student Survey,a report

93、that examines the evolving needs and expectations of college-bound high school sophomores and juniors yReshaping Recruitment Ahead of the Enrollment Cliff,a webinar offering actionable strategies from higher education leaders to fortify enrollment and retention yNPS:The Most Important Metric Your Hi

94、gher Education Competitors Arent Using,a blog post on using the Net Provider Score to boost recruitment,marketing,and fundraisingTREND 5:INCREASED MARKETING SPENDING PUTS PRESSURE ON QUANTIFIABLE RESULTSSPOTLIGHT:Nothern Essex Community College(NECC)In Massachusetts,Northern Essex Community Colleges

95、 2021 Marketing Communications Strategic Plan focuses on two primary marketing objectives:to increase the publics awareness and understanding of NECCs value proposition and to increase connections,activity,and engagement(through visits,inquiries,leads,likes,and actions).To effectively generate leads

96、 and engagement,the Marketing Communications team prioritizes hyper-targeted messaging,data-driven decision making,and outcomes assessment.Specific marketing investments include paid traditional advertising,paid digital marketing,paid social media advertising,promotional email,and earned media cover

97、age.To measure the return on these investments,the strategic plan states“all institutional promotional initiatives,as well as any stakeholder initiatives that receive Marketing Communications support,must be clearly defined with explicit objectives and metrics.”The department continuously determines

98、 the effectiveness of its promotional activities by tracking data analytics such as:Website traffic patterns Social media visitor patterns Form submission results Email open rate results Link activitySource:Northern Essex Community College20 2023 Hanover ResearchHEDWP0123CONCLUSIONIts clear that col

99、leges and universities understand they can no longer afford to focus exclusively on traditional models of learning,funding,and marketing.Many elements of the traditional higher education experience are undergoing major shifts as institutions seek to establish financial sustainability.College and uni

100、versity leaders are being called to examine new ways of promoting their brand while offering flexible,career-forward programming.They must also think creatively and strategically to find new sources of income to offset operating expenses and declining tuition revenue.And,as pandemic-related stressor

101、s continue to ripple through daily life,its imperative to offer robust,inclusive support services that can help students thrive and persist.EMBRACING CHANGEMake no mistake:The core function of an institution hasnt changed.But colleges and universities are feeling an urgency to embrace alternative st

102、rategies and data-driven research to identify and solve systemic problems not only for weathering todays challenges but also for securing their place as an appealing,competitive destination for years to come.By bridging longtime best practices with a close eye on current and future opportunities,ins

103、titutions can be poised to seize this pivotal moment.How will your institution build resiliency now to prepare for the future?Find out how Hanover Research can help you make future-focused decisions with tailored research and data analysis.21 2023 Hanover ResearchHEDWP0123“Some College,No Credential

104、 Student Outcomes Annual Progress Report.”National Student Clearinghouse Research Center,May 2022.https:/nscresearchcenter.org/wp-content/uploads/SCNCReportMay2022.pdf“First Look Fall 2022 Enrollment.”National Student Clearinghouse Research Center,September 29,2022.https:/nscresearchcenter.org/stay-

105、informed/“The Intersection of Work and Learning Findings from Entering Students in Community Colleges.”Center for Community College Student Engagement,2020.https:/cccse.org/sites/default/files/WorkingLearner.pdf“How Your University Can Connect Learning to Career Outcomes.”Coursera,2022.https:/pages.

106、coursera-for-business.org/rs/748-MIV-116/images/Connecting%20Learning%20to%20Career%20Outcomes%20Report_2022_final.pdfRay,J.“Boot Camp Grads Nearly 4x Happier with Jobs After Graduation.”Gallup,June 1,2022.https:/ National Admitted Student Survey.”Hanover Research,June 8,2022.https:/ Microcredential

107、s Finally Gaining Traction?”Inside Higher Education,November 1,2022.https:/ Looking Beyond Traditional Credit Semester.”Inside Higher Education,November 16,2022.https:/ of Education Launches New Initiative to Support Career-Connected Learning.”Department of Education,November 14,2022.https:/www.ed.g

108、ov/news/press-releases/us-department-education-launches-new-initiative-support-career-connected-learning-and-increase-job-pathways-young-americans“Fayetteville State University Innovates Academic Programs with Hanovers Research.”Hanover Research,2023.https:/ the Edge of a Cliff,Some Colleges Are Tea

109、ming Up to Survive.”New York Times,October 6,2022.https:/ College Worth it?Americans Say they Value Higher Education,but its too Expensive for Many.”USA Today,July 11,2022.https:/ Credentials Come of Age.”Lumina Foundation,December 2018.https:/www.luminafoundation.org/wp-content/uploads/2019/01/educ

110、ational-credentials-come-of-age-2018.pdfMarcus,J.“Rural Universities,Already Few and Far Between,Are Cutting Majors.”Washington Post,December 16,2022.https:/ and Choose:Higher Eds Answer to the Subscription Service Model.”Modern Campus,March 25,2022.https:/ One University Is Moving Toward a Subscrip

111、tion Model.”Ed Surge,April 19,2022.https:/ National Prospective Student Survey.”Hanover Research,September 21,2022.https:/ happened to Bidens Free College Plan?Cutting Cost of Higher Ed Out of Feds Reach.”USA Today,December 26,2022.https:/ in College Pricing and Student Aid 2022.”College Board,2022.

112、https:/research.collegeboard.org/media/pdf/trends-in-college-pricing-student-aid-2022.pdf“Completing College National and State Reports.”National Student Clearinghouse Research Center,November 29,2022.https:/nscresearchcenter.org/completing-college/Dickler,J.“These Colleges Promise No Student Debt:L

113、oans Are Not Part of the Deal.”CNBC,October 12,2022.https:/ Claybourn,C.“No Loan Financial Aid Colleges:What to Know.”US News&World Report,September 22,2022.https:/ Benefits Are Becoming the Most Popular Workplace Perk.”Pearson,November 29,2021.https:/ Stomski,L.“Why Employers Should Fund Debt-Free

114、Education Programs.”Harvard Business Review,April 11,2022.https:/hbr.org/2022/04/why-employers-should-fund-debt-free-education-programsAlund,N.“Princeton to Offer Full Rides to Students Whose Families Make Less than$100k a Year.”USA Today,September 9,2022.https:/ One Ivy League University Joined the

115、 Move to Ditch Enrollment Deposits.”Higher Ed Dive,December 15,2022.https:/ Debt Levels Could Hurt Graduate Programs ROI,Report Finds.”Higher Ed Dive,December 22,2022.https:/ 2023 Hanover ResearchHEDWP0123S,Karlamangla.“California Begins Service Program for College Students.”New York Times,December

116、20,2022.https:/ Enrollment Falls and Public Skepticism Grows,Some Colleges Are Cutting their Prices.”Hechinger Report,November 25,2022.https:/hechingerreport.org/as-enrollment-falls-and-public-skepticism-grows-some-colleges-are-cutting-their-prices/“Class of 2022 FAFSA Completions Rebound,Climb 4.6%

117、Year-Over-Year.”National College Attainment Network,July 9,2022.https:/www.ncan.org/news/610844/Class-of-2022-FAFSA-Completions-Rebound-Climb-4.6-Year-Over-Year.htm“Undergraduate Enrollment Falls 662,000 Students in Spring 2022 and 1.4 Million During the Pandemic.”National Student Clearinghouse,May

118、26,2022.https:/www.studentclearinghouse.org/nscblog/undergraduate-enrollment-falls-662000-students-in-spring-2022-and-1-4-million-during-the-pandemic/“2022 HEPI Report Released.”Commonfund,December 15,2022.https:/monfund.org/research-center/press-releases/2022-higher-education-price-index-hepi-repor

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120、es,Summer 2012.https:/www.aascu.org/WorkArea/DownloadAsset.aspx?id=5569Whitford,E.“Giving to Colleges Grew by 7 Percent in Fiscal Year 2021.”Inside Higher Education,February 17,2022.https:/ College Needs$37.5M in Government Money to Stay Open,Officials Say.”Higher Ed Dive,December 20,2022.https:/ Ve

121、ntures.”Unity College,2023.https:/unity.edu/sustainable-ventures/Abrams,Z.“Student mental health is in crisis.Campuses are rethinking their approach.”American Psychological Association,October 12,2022.https:/www.apa.org/monitor/2022/10/mental-health-campus-care“Mission Critical:The Role of Community

122、 Colleges in Meeting Students Basic Needs.”Center for Community College Student Engagement,2022.https:/cccse.org/sites/default/files/Mission_Critical.pdfMarken,S.“A Third of U.S.College Students Consider Withdrawing.”Gallup,April 27,2022.https:/ College Case Study:Re-Envisioning ESL Programming from

123、 the Outside Looking in.”Hanover Research,2022.https:/ Higher Education Diversity,Equity,and Inclusion Survey.”Hanover Research,April 20,2022.https:/ Basic Needs Outpace Services at Colleges.”Community College Daily,October 19,2022.https:/ Ways to Make Belonging More than a Buzzword.”The Conversatio

124、n,May 6,2022.https:/ Court Will End the Era of College Diversity.”Washington Post,October 18,2022.https:/ LGBTQ+College Students Feel the Weight of a National Pile-Up of Negativity.”Hechinger Report,December 9,2022.https:/hechingerreport.org/many-lgbtq-college-students-feel-the-weight-of-a-national-

125、pile-up-of-negativity/“Building A Better Higher Ed Marketing Team.”OHO Interactive,2021.https:/ 202122 CMO Study:State of Higher Ed Marketing.”SimpsonScarborough,2022.https:/ Google Ads to NFL Sponsorships:Colleges Throw Billions at Marketing Themselves to Attract Students.”Washington Post,October 3

126、,2021.https:/ the Rise of the CMO to the Reach of the CMO.”Inside Higher Education,January 26,2021.https:/ a National Marketing Campaign Change the Souring Conversation About College?”Chronicle of Higher Education,December 16,2022.https:/ of Texas Spends More than$178,000 on Make it Your Texas Campa

127、ign.”Austin American-Statesman,December 26,2022.https:/ Communications Strategic Plan.”Norther Essex Community College,2021.https:/www.necc.mass.edu/marcom/wp-content/uploads/sites/9/202103-004-Marketing-Communications-Strategic-Plan-5.pdf23 2023 Hanover ResearchHEDWP0123Our insights help institutio

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