《Sensor Tower：2022年歐洲零售品牌應用現狀報告（英文版）（30頁）.pdf》由會員分享，可在線閱讀，更多相關《Sensor Tower：2022年歐洲零售品牌應用現狀報告（英文版）（30頁）.pdf（30頁珍藏版）》請在三個皮匠報告上搜索。

1、The State of Retail Brand Apps in Europe 2022 An Analysis of Mobile Retail Brand App Market Trends in Europe 2022 Sensor Tower Inc.-All Rights ReservedThe State of Retail Brand Apps in Europe 2022 Introduction This report,which leverages Sensor Towers Store Intelligence and Usage Intelligence data,a

2、s well as our Pathmatics data,explores the Retail Brand app space in Europe.The analysis includes:Download and usage trends from January 2019 through June 2022.Digital ad spend data for selected Retail Brand advertisers.Retention and time spent data for selected Retail Brand apps and subcategories.T

3、he report is broken down into four main sections:Market Overview:An overview of the main mobile trends for Retail Brand apps*.Marketplace:Apps that sell a wide range of goods,including Amazon,AliExpress,and eBay.Fashion:Clothing,shoes,and fashion apps such as SHEIN,Vinted,and H&M.Supermarkets:Brick&

4、mortar and online supermarket apps,including Tesco,Kaufland,and Lidl.Online-only supermarkets that deliver exclusively from their own dark stores(e.g.,Getir,Gorillas etc.)are included.Delivery apps that deliver from a mix of supermarkets,their dark stores,and a wide range of other food outlets such

5、as restaurants(e.g.,Deliveroo/Deliveroo Hop)have not been included.*Other categories in the Market Overview section include Drug&Cosmetic,Consumer Electronics&Other Retail,and Department Stores&Home Improvement.2022 Sensor Tower Inc.-All Rights ReservedTable of Contents04-Market Overview 10-Marketpl

6、ace Apps 15-Fashion Apps 21-Supermarket Apps 25-Conclusion An Overview of Top Retail Brand Apps in EuropeMarket Overview:Europe 2022 Sensor Tower Inc.-All Rights Reserved1WishContextLogicAliExpressAlibaba MobileAmazonAmazon MobileSHEINSheinside GroupJoomJoomVintedVintedTAvitoKEH eCommerceWildberries

7、Wildberries OOOZalandoZalando SE234567891020201SHEINSheinside GroupAliExpressAlibaba Mobile234567891020211SHEINSheinside GroupVintedVintedWildberriesWildberries OOO2345678910H1 2022Amazon Slips from the Top 5,While Supermarket Apps Continue to Make HeadwayTop Retail Brand apps by downloads in Europe

8、(App Store and Google Play)5-WildberriesWildberries OOOAmazonAmazon MobileZalandoZalando SEgetirGetirAmazon MobileAmazonLidl PlusLidlLidl PlusLidlAvitoKEH eCommerce-VintedVintedWishContextLogicNEWKEH eCommerceAvito-1-+2-2MarketplaceSupermarketFashionSubcategorygetirGetirOzonOZON.ruAliExpressAlibaba

9、Mobile+3+3-1NEW-6+1-+1+1NEWNEWAliExpress(Russia&CIS)A-6 2022 Sensor Tower Inc.-All Rights Reserved1AliExpressAlibaba MobileAmazonAmazon MobileeBayeBayWishContextLogicJoomJoomAvitoKEH eCommerceSHEINSheinside GroupTletgoletgo appH&MH&M234567891020201AliExpressAlibaba MobileAmazonAmazon MobileeBayeBayS

10、HEINSheinside GroupWishContextLogicJoomJoomTAvitoKEH eCommerceVintedVinted234567891020211AmazonAmazon MobileAliExpressAlibaba MobileSHEINSheinside GroupeBayeBayTAvitoKEH eCommerce2345678910H1 2022Amazon Overtakes AliExpress to Become the No.1 App by MAU in H1 2022Top Retail Brand apps by MAU in Euro

11、pe(App Store and Google Play)6NEW-JoomJoom-2AliExpress(Russia&CIS)ANEW-+2+2VintedVinted+1-1MarketplaceSupermarketFashionSubcategoryLidl PlusLidlHepsiburadaHepsiburada+3-1-1+1+1-1NEW-4NEWSupermarket Apps Drove Adoption in the First Six Months of 2022 Installs of top Retail Brand apps have slowed down

12、 in recent quarters:Q2 2022s total of 150 million was slightly below the previous year and down seven percent versus Q2 2020.Factors such as the ease of COVID-19 mobility restrictionswith fewer consumers shopping online compared to the height of the pandemic and higher inflation rates may be behind

13、the overall slowdown in adoption.In addition,a shift in consumers discretionary spending towards experiences they missed out during the first two years of the pandemic,including dining and travel,may also have contributed to the decrease in first-time installs.While installs of most mobile Retail Br

14、and subcategories have slowed down versus their pandemic peak,Supermarket and Drug&Cosmetic apps have bucked this trend,growing faster than other subcategories in the first six months of 2022 versus H1 2021.Quarterly downloads of top Retail Brand apps in Europe 7 2022 Sensor Tower Inc.-All Rights Re

15、servedNote Regarding Downloads Estimates:Download estimates are the aggregate installs of the top Retail Brand apps across 35 European countries between Q1 2019 and Q2 2022.050M100M150M200MQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q2 202258M57M66M52M5

16、6M61M58M46M56M43M49M41M35M40M92M95M111M96M97M118M118M98M105M93M99M80M75M85MGoogle PlayApp StoreMarket Overview:Europe201920202021H1 20220%25%50%75%100%4%3%3%3%6%6%6%4%7%7%6%4%11%11%9%7%32%33%31%27%34%35%44%55%Download share among top Retail Brand apps by subcategory in Europe European Consumers Shif

17、t to More Specialized Retailers The popularity of Retail Brands has shifted significantly in the past few years.While the pandemic may have accelerated some trends,others,such as the decline of Marketplace apps,had already started to unfold by 2019.The share of Marketplace apps fell from 55 percent

18、in 2019 to 34 percent in the first six months of 2022.However,Marketplace apps continue to dominate the top 10 download and MAU rankings,with Russian apps among the fastest growing group(see page 11).While Fashion apps share of the market has increased compared to pre-pandemic 2019 levels,it remains

19、 slightly below its 2021 peak.However,the decline masks differences within the category:while the share of brick&mortar Fashion apps decreased,that of online Fashion apps has increased in the past three quarters.Supermarket apps have been the pandemic winners,with both brick&mortar and online Superm

20、arkets gaining market share since 2019.Getir gained the most market share between 2019 and H1 2022.8Market Overview:Europe 2022 Sensor Tower Inc.-All Rights ReservedMarketplaceFashionBrick&Mortar SupermarketOnline SupermarketConsumer Electronics&Other RetailDepartment Store&Home ImprovementDrug Stor

21、e&Cosmetics5%7%2%1%0%5%10%15%20%25%30%35%Day 1Day 5Day 9Day 13Day 17Day 21Day 25Day 29Day 33Day 37Day 41Day 45Day 49Day 53Day 57Day 61Day 65Day 69Day 73Day 77Day 81Day 85Day 89Android retention rates of leading Retail Brand apps by subcategory in Western Europe,2Q22 Marketplace Apps Lead Retail Bran

22、d Space by RetentionDespite their role in driving new installs in the past few quarters,online Supermarkets and Drug&Cosmetic apps remain behind other Retail Brand categories in terms of retention.Data from Q2 2022 shows how top apps in these two categories had a day 1 retention below 25 percent and

23、 daily retention rates lower than 10 percent from day five onwards for online Supermarkets and day eight forward for Drug&Cosmetic.On the contrary,top Marketplace and Fashion apps led the industry,with a day 1 retention above 30 percent in Q2 2022.Marketplace apps performed better than Fashion apps,

24、with retention rates consistently over 10 percent in the first 55 days of Q2 2022.Cases of Fashion brands outperforming Marketplace apps exist;however:In France,Vinteds day 30 retention rate surpassed that of Amazon in the first two quarters of 2022.9 2022 Sensor Tower Inc.-All Rights ReservedMarket

25、 Overview:EuropeOnline SupermarketFashionMarketplaceDrug&CosmeticNote Regarding Retention Estimates:The Marketplace subcategory includes Amazon,Aliexpress,Alibaba,and eBay;the Fashion subcategory includes SHEIN,Vinted,Zalando,and H&M;the Drug&Cosmetics subcategory includes Mein dm,Rossmann,Boots,and

26、 LOOKFANTASTIC;the Online Supermarkets subcategory includes Getir,Gorillas,Flink,and Ocado.An Overview of Top Marketplace Apps in EuropeMarketplace Apps:Europe-8M-6M-4M-2M02M4MJan-19Mar-19May-19Jul-19Sept-19Nov-19Jan-20Mar-20May-20Jul-20Sept-20Nov-20Jan-21Mar-21May-21Jul-21Sept-21Nov-21Jan-22Mar-22M

27、ay-22Other Marketplace appsRussian&Chinese Marketplace Apps are Growing Fast in EuropeRussian and Chinese Marketplace apps have been among the fastest growing in the past few months compared to pre-COVID times.In Q2 2022,AliExpress(Russia&CIS)was the No.1 by growth,but part of the adoption may have

28、been driven by users migrating from the AliExpress global app to the new Russian app released in 2021.Russian app Wildberries was the second fastest growing,while China-based A was No.3.by raw growth in the past quarter.While Amazon has not been among the top five fastest growing apps of the past fe

29、w months,it remained the second best app by downloads in H1 2022(see below)and the leading Marketplace app by MAU.Download growth of top Marketplace apps in Europe 11Marketplace 2022 Sensor Tower Inc.-All Rights ReservedNote:Data is indexed to January 2019 January 2019=0A9.3M9.4M10.1M11.7M14.2MAmazo

30、nAliExpress(Russia&CIS)AvitoAliExpress WildberriesTop Marketplace Apps by Downloads in H1 2022AliExpress(Russia&CIS)AlibabaWildberriesAmazonAliExpress$0$5M$10M$15M$20MJan-19Mar-19May-19Jul-19Sept-19Nov-19Jan-20Mar-20May-20Jul-20Sept-20Nov-20Jan-21Mar-21May-21Jul-21Sept-21Nov-21Jan-22Mar-22May-22eBay

31、 Approaches Amazon Ad Spend with Latest Video Campaign With$361 million invested in digital ads since 2019,Amazon is the leading Marketplace advertiser in the U.K.While Amazon still leads over eBay,the latter has ramped up its ad investments in the past few months,narrowing the gap against Amazon to

32、 less than 10 million in Q2 2022.eBays latest digital ad push saw the advertiser launch a video ad campaign during the month of June worth more than$8 million.A series of creatives featuring car parts&accessories and a creative in partnership with reality show Love Island were among the top three vi

33、deo ads by spend during the month.While eBay has spent more on video ads than Amazon in the past few weeks,Amazon still leads by Facebook ad investments.Facebook ad spend remained strong in 2021 despite Apples IDFA privacy changes in a market where iPhone and iPad downloads accounted for nearly 70 p

34、ercent of Amazons downloads and 65 percent of eBays downloads in 2021.MarketplaceYearly digital ad spending for leading Marketplace advertisers in the U.K.2022 Sensor Tower Inc.-All Rights Reserved12Advertising data from Pathmatics,part of the Sensor Tower digital intelligence suite.AmazonAliExpress

35、eBay$0$50K$100K$150K$200K$250KJan-19Mar-19May-19Jul-19Sept-19Nov-19Jan-20Mar-20May-20Jul-20Sept-20Nov-20Jan-21Mar-21May-21Jul-21Sept-21Nov-21Jan-22Mar-22May-22Amazon Challenges Fashion Space with Luxury Stores LaunchAmazon is stepping up the game in the Fashion industry with the launch of its Luxury

36、 Stores concept across Europe.Launched originally in the U.S.in 2020,Luxury Stores is available at Amazon divisions across five Europe markets,including the U.K.The new concept features clothes from established and emerging designers,including Elie Saab,Altazurra,and Dundas.Amazon Luxury Stores is n

37、ot the only factor behind Amazons recent investment in Womens Apparel ads.The eCommerce retailer has,in fact,been ramping up ad spend in general Womens Apparel since the beginning of 2022.Overall,Amazon spent nearly$400K on ads since January 2022,of which more than half was in June alone.Amazons ad

38、push on womens Fashion is a warning for the industry:The money Amazon spent on Womens Apparel ads in the first six months of 2022 was significantly above the cumulative investments of top Fashion advertisers(see page 19).MarketplaceAmazon Womens Apparel monthly ad spend in the U.K.2022 Sensor Tower

39、Inc.-All Rights Reserved13Advertising data from Pathmatics,part of the Sensor Tower digital intelligence suite.Amazon26%28%30%32%34%36%38%40%42%Android retention rates of leading Marketplace apps in selected European markets,Q2 2022 Top Marketplace Apps Fight for Day 1 Retention in France In the pas

40、t quarter,Amazon enjoyed a significant lead in day 1 retention rates across key European markets.In Germany,Amazons largest market in Europe by net sales and second only behind the United States globally,Amazon had a strong lead in day 1 retention(41 percent)versus competitors eBay and AliExpress.In

41、 the U.K.,Amazons third largest market globally,the apps day 1 retention was on par with Germanys(41 percent).Competition among apps was stronger,though,with eBay recording a day 1 retention of 37 percent.Italy came in at No.3,with Amazon leading the space by a comfortable margin(39 percent)over eBa

42、y and AliExpress(both at 32 percent).France was an outlier in Q2 2022.The three Marketplace apps were only a few percentage points away from each other in terms of day 1 retention rates.Despite this,Amazon continued to lead the French market in terms of time spent in app during the quarter.14 2022 S

43、ensor Tower Inc.-All Rights ReservedMarketplaceU.K.ItalyFranceGermany An Overview of Top Fashion Apps in EuropeFashion Apps:Europe A6.3M8.1M8.3M13.3M20.7MVintedSHEINTrendyolZalandoH&MTop Fashion Apps by Downloads in H1 2022-1M01M2M3M4MJan-19Mar-19May-19Jul-19Sept-19Nov-19Jan-20Mar-20May-20Jul-20Sept

44、-20Nov-20Jan-21Mar-21May-21Jul-21Sept-21Nov-21Jan-22Mar-22May-22SHEIN Continues to Outpace Its Rivals Amid$100B ValuationPandemic darlings SHEIN and Vinted have been among the fastest growing Fashion apps in Europe compared to pre-COVID January 2019 levels.SHEIN and Vinted were also among the top fi

45、ve apps by downloads in the first six months of 2022,ahead of Zalando and H&M.SHEINs performance has been particularly remarkable:it has been the most downloaded Fashion app for nine consecutive quarters from Q2 2020 to Q2 2022.SHEINs success has come amid a rapid increase in its value,which culmina

46、ted in a valuation of$100 billion in April 2022,according to Bloomberg.Download growth of top Fashion apps in Europe 16Fashion 2022 Sensor Tower Inc.-All Rights ReservedNote:Data is indexed to January 2019 January 2019=0SHEINVintedOther Fashion appsSHEINZalando ABOUT YOUASOSZara0%20%40%60%41%46%48%5

47、3%56%56%of SHEINs Users Open the App More than 2 Days per MonthNot only has SHEIN been the most downloaded app in each quarter in Europe since Q2 2020,it also has one of the most engaged user bases globally among a group of other leading Fashion apps.According to the Power User Curve,the latest feat

48、ure in Sensor Towers Consumer Intelligence analytical toolkit,SHEIN had the most engaged user base,with 56 percent of its active worldwide Google Play installs opening the app at least three days per month in Q2 2022.Zalando came at No.2,with 53 percent of its users opening the app three or more day

49、s per month.ABOUT YOU,ASOS,and Zara followed at No.3,4,and 5,respectively.SHEINs gamification strategy(see the next page),a super-fast production pace,a data-driven supply chain,hyper-competitive prices,and its presence on TikTok and other social media channels are all factors that help it keep a hi

50、ghly engaged user base.Percentage of app installs using the app 3 or more times per month,Worldwide in Q2 202217 2022 Sensor Tower Inc.-All Rights ReservedFashionSHEINZaraASOSH&M Zalando-20%-10%0%10%20%30%-15%-4%-4%-3%26%SHEIN Leads Session Duration with Gamification FeaturesSHEIN had the highest se

51、ssion duration against a group of other global Fashion apps in Q2 2022.The apps average session was 26 percent higher than the cohort average,with all the other apps sitting below the average.Part of SHEINS higher session duration may be explained by its gamification strategy:SHEIN has incorporated

52、traits of Chinas gamified eCommerce features into its app.The Fashion brand rewards customers with points for daily check-ins,making purchases,playing the apps mini-games,and writing reviews(with extra points when photos are added).Customers seem to value SHEINs gamification features:in the U.K.,SHE

53、INs second largest market in Europe by adoption,mentions of the term points ranked high across both Google Play and Apple Store reviews in Q2 2022.Global Session Duration on Android for select Fashion apps vs.the groups average in 2Q2218 2022 Sensor Tower Inc.-All Rights ReservedFashionGroup Average

54、$0$20M$40M$60M$80MH1 2019H2 2019H1 2020H2 2020H1 2021H2 2021H1 2022$18M$22.4M$78.3M$63.6M$18.8M$25.8M$18.1MMobile Fashion In in the Midst of a Digital Ad Shake-UpDigital ad advertisement boomed during the COVID-19 pandemic as work,entertainment,and shopping shifted online.In the U.K.,ad spend from t

55、op Fashion advertisers rose 88 percent year-over-year to$82 million in 2020 and 22 percent Y/Y to$101 million in 2021.The contrast with the first half of 2022 is stark.H1 2022 had lowest digital ad spend of the past few years and all leading Fashion advertisers slowed down investments so far in 2022

56、 versus the previous year.The return to normalcy after a pandemic-induced boost in investments may not be the only factor behind the slowdown in ad spend.Fashion advertisers may also be feeling the effects of Apples IDFA changes,especially in a context where the share of top Fashion apps iPhone and

57、iPad downloads versus Android is on the rise:They made up 68 percent of all downloads in H1 2022,up from 61 percent in H1 2021.Semesterly ad spend of top Fashion apps in the U.K.19 2022 Sensor Tower Inc.-All Rights ReservedFashionAdvertising data from Pathmatics,part of the Sensor Tower digital inte

58、lligence suite.Vinted Bet on$33M Video Campaign to Build Adoption in the U.K.As the second most downloaded Fashion app in Europe each quarter since Q3 2020,Vinted has become a brand name in the European mobile Fashion market.In H1 2022,the app led SHEIN in key markets,including Germany and the U.K.,

59、while close behind in France and Italy.In the U.K.,Vinteds popularity has built on a major ad campaign which has seen the app invest more than$65 million between 2020 and H1 2022.The second-hand Fashion brand has invested strongly in video ads in the past few years.While 15-second videos dominated V

60、inteds top ads in 2020,a change in strategy has made shorter 6-second ads more prominent among Vinteds top creatives since H2 2021.Alongside a new video strategy,Vinted has also revamped its customer acquisition strategy.Sellers were a central target among top creatives in 2020,but top creatives tar

61、geting customers have become more prominent starting from 2021,with two of the top five creatives so far in 2022 aimed at customers.FashionTimeline of Vinteds major ad campaigns between H1 2020 and H1 2022,U.K.2022 Sensor Tower Inc.-All Rights Reserved20H1 2022$1.8MH1 2020$53KH2 2020$27MH1 2021$33MH

62、2 2021$4.7MVinted channeled most of its investments on desktop video ads.Its ad strategy in H1 2020 focused on targeting sellers.Vinteds top creatives in H1 2020 focused again on sellers,emphasizing no selling fees.The brands video ad format was centered on 15-second long videos.Vinted launched a hu

63、ge digital ad campaign,investing more than$30 million.While sellers remained a central focus of Vinteds top creatives,the brand invested more in targeting customers too.Sellers returned central to the brands ad strategy.The Fashion advertisers creative strategy also shifted towards shorter video ads

64、,with top video ads by spend all having a 6-second duration.Two of the top five ads targeted customers in H1 2022.Vinteds video ad strategy got revamped too,with both 6 and 15-second video ads among its top creatives.Advertising data from Pathmatics,part of the Sensor Tower digital intelligence suit

65、e.An Overview of Top Supermarket Apps in EuropeSupermarket Apps:Europe A2.9M3.1M3.1M11.9M11.9MLidl PlusGetirSamokatMagnetLidlTop Supermarket Apps by Downloads in H1 2022Getir and Lidl Plus Drove European Adoption in H1 2022Fast delivery online Supermarket Getir and hard-discounter Lidl Plus have bee

66、n Europes fastest growing Supermarket apps since pre-COVID January 2019 levels.While Getirs growth slowed down in the past quarter,installs of the Lidl Plus apps have stayed strong,with France and Germany as the apps top markets in H1 2022(accounting for 32 percent of its installs in Europe).Althoug

67、h a direct comparison is difficult as many supermarkets have operations only in a single country,Getir and Lidl Plus have also dominated the European mobile space by overall downloads so far in 2022,nearing 12 million apiece.Download growth of top Supermarket apps in Europe 22Supermarket 2022 Sensor

68、 Tower Inc.-All Rights Reserved-1M01M2M3M4MJan-19Mar-19May-19Jul-19Sept-19Nov-19Jan-20Mar-20May-20Jul-20Sept-20Nov-20Jan-21Mar-21May-21Jul-21Sept-21Nov-21Jan-22Mar-22May-22Note:Data is indexed to January 2019 January 2019=0Lidl PlusGetirOther Supermarket apps-5-4-3-2-1Q1 2021Q2 2021Q3 2021Q4 2021Q1

69、2022Q2 2022Ultra-Fast Supermarket App Getir Leads Day 7 Retention Getir has consistently ranked as the No.1 Supermarket app by day 7 retention in the past few quarters in the U.K.In the past quarter,the apps retention rate was ahead of domestic competitors,including leading hard-discounters,and bric

70、k&mortar supermarkets.Fast deliveries,a large range of available promotions,and friendly drivers may be behind the apps retention success.These terms were,in fact,among those with the highest stars and mentions in the apps reviews across iTunes and Google Play in the past quarter in the U.K.Android

71、day 7 retention rate rankingsof leading Supermarket apps by subcategory in the U.K.23 2022 Sensor Tower Inc.-All Rights ReservedSupermarketGetirLidl PlusTescoSainsburysAldiGorillas123456$0$1M$2M$3M$4M$5MQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q2 202

72、2Gorillas and Getir monthly ad spend in the U.K.Gorillas Invests$1M+in Video Ad Campaign Targeting Londoners Gorillas has recently launched a$1.1 million video ad campaign in the U.K.targeting Londoners.The campaign,Gorillas second highest digital ad investment since the apps launch in the country,f

73、eatured short-length videos(6 and 10 seconds),emphasizing the delivery of groceries in minutes.The latter was a notable change from previous campaigns,where Gorillas promised deliveries in 10 minutes.Gorillas recent ad campaign launched amid a reshape of its business strategy.The app decided to focu

74、s on long-term profitability,abandoning some of its European markets.Currently,in the U.K.,Gorillas only operates in London and Manchester.These are fewer cities compared to its rival Getir.Like Gorillas,Turkish-based firm Getir also invested heavily in the U.K.in the past quarters.Offering 15 pound

75、s off customers first order has been a central feature of Getirs ad strategy so far,with the firm releasing hundreds of such ads in H1 2022 alone(an ad strategy Getir has been using in other European markets too,including Germany,Italy,and France).2022 Sensor Tower Inc.-All Rights Reserved24Supermar

76、ketAdvertising data from Pathmatics,part of the Sensor Tower digital intelligence suite.GetirGorillas Key Takeaways from the ReportConclusionConclusion26Conclusion:Key TakeawaysEuropean retailers continue to adjust to the lifting of COVID-19 restrictions and more in-person shopping.While installs of

77、 most mobile Retail Brand subcategories have slowed down versus their pandemic peak,many supermarkets and specialized retailers saw positive download growth in 2022.Russian and Chinese apps have been among the fastest growing in the Marketplace subcategory.While Amazon has not been among the fastest

78、 growing apps,it remained a top app by downloads and monthly active users in H1 2022.SHEIN has the most engaged user base of a group of leading Fashion apps.56 percent of the apps active worldwide Google Play installs opened the app at least three days per month in Q2 2022.The mobile Fashion industr

79、y is in the middle of a digital ad shake-up,with ad spend falling versus 2021.Amazons recent ad push on womens fashion offers a warning for the industry and signals Amazons intent to become a big player in the space.Fast-delivery online Supermarket Getir and hard-discounter Lidl Plus have been Europ

80、es fastest growing Supermarket apps since pre-COVID January 2019 levels.2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights ReservedSensor Tower SolutionsStore Intelligence Make strategic decisions with the industrys most accurate estimates.App Intelligence Drive organic gro

81、wth with the leading App Store Optimization platform.Ad Intelligence Develop winning User acquisition campaigns with crucial mobile advertising insights.Usage Intelligence Benchmark app usage,engagement,and demographics.App Teardown Evaluate which SDKs apps are using and measure SDK adoption across

82、market segments.Consumer Intelligence Access unfiltered mobile user engagement for financial analysis.L O N D O NS A N F R A N C I S C OS H A N G H A IS E O U LSensor Tower is the leading solution for mobile marketers,app developers,and industry analysts who demand competitive insights on the mobile

83、 economy.Sensor Towers product suite includes:Top Charts,App Intelligence,Store Intelligence,Ad Intelligence,and Usage Intelligence.Contact Info: sensortower 2022 Sensor Tower Inc.-All Rights ReservedAbout Sensor Tower 2022 Sensor Tower Inc.-All Rights ReservedThis report and all original content co

84、ntained within are wholly owned by Sensor Tower,Inc.2022.Modification,republication,distribution,or other unauthorized usage violate this copyright,unless express permission has been granted.App icons,images,and other branding assets are property of their respective publishers and are used expressly

85、 for the purpose of editorial commentary.If you would like to republish any of the data contained in this report,please email for further information on how to do so.Were always happy to work with news organizations to provide custom data,insights and commentary.Contact for help.Sensor Tower Terms of Use