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1、Exploring Uncharted SurfacesMobile Marketing Handbook 2023|IndiaIt starts with a glance!STARTDoing the brand-newon MobileI.Foreword 01II.Epilog 551.A Brand-new Mobile-first World 03The Rise of the One-click ConsumerThe Age of One-click Experiences on the Lock ScreenOne Click to the New LiveThe One-c

2、lick Gamer 2.12.22.32.41.11.21.31.4Building Brand Love on a Brand-New Platform:The Lock Screen Marketing EffectBrand-new Ways of Driving Business GrowthThe Rise of Mobile Game AdvertisingHYPERLIVE:A Brand-new Way to Influence Your Audience2.The Brand-new Era of Lock Screen Marketing 223.The Future o

3、f Mobile Advertising in a Privacy-first World 51 ContentsVasuta Agarwal Chief Business Officer,Consumer Platform Advertising,InMobiForewordAfter two years of going through a pandemic and related uncertainties,digital platforms,particularly mobile,became the go-to for millions of Indians.The habit of

4、 shopping,gaming,discovering content,and staying connected on mobile grew multifold and stayed strong throughout 2022.This resulted in brands finding new ways to create meaningful mobile experiences for their audience and consumers constantly seeking such experiences.But a new necessity arose.012023

5、 MOBILE MARKETING HANDBOOK|INDIA.as accessing content,entertainment,and games involves a series of 7-8 steps from unlocking your phone and firing up an app to searching for what you want and then downloading or hitting play,how can one enable seamless and personalized discovery in the age of instant

6、 gratification?Advertisers today understand the need to enable instant discovery for their audience while shopping,gaming,or simply seeking content to watch.As consumers spend more time on their smartphones,they need more fulfilling experiences to catch their eye in the moment,turning these hypercon

7、nected consumers into one-click consumers.Furthermore,the recent changes in data privacy regulations require brands to take a radical approach.It will no longer do to continue creating content and experiences like they used to,relying on signals that are hard to get.Exploring alternative targeting s

8、trategies needs to be a key focus.Its time for brands to take mobile marketing into their own hands and create a new age of seamless,serendipitous discovery.Today,we are sure of two things:One,brands need to leverage the power of the first surface-the front page of mobile-the lock screen.Lock screen

9、 marketing is already giving brands great results and would be a key channel to deliver on brand objectives.Two,marketers need to intelligently engage hyperconnected consumers by creating innovative and immersive experiences that become a part of what they love to do such as mobile gaming,shopping,a

10、nd live entertainment.Avenues such as mobile game advertising,entertainment-led commerce,and interactive live experiences can change the way how brands grow.In conversations with leaders across the advertising ecosystem,I have seen the bright spark of excitement for change and the willingness to ada

11、pt and revolutionize their mobile marketing strategy to embrace 2023.I hope InMobis 2023 Mobile Marketing Handbook will empower them,and you,in making this happen.022023 MOBILE MARKETING HANDBOOK|INDIAFOREWORDChapter 1:A Brand-new Mobile-first World032023 MOBILE MARKETING HANDBOOK|INDIAThe Rise of t

12、he One-click Consumer As you read this,you will discover two new phenomena in India:the massive growth of the mobile economy and the adoption of a new surface,the smartphones lock screen.India and the internet are synonymous.In 2020,India had 749 million internet users1,making it the country with th

13、e second-highest number of internet users.Out of this,744 million used mobile to access the online world.That number has grown massively and continues to do so.CHAPTER 1.1The Internet User Boom new internet users since July 2021178 millionnew users on average added each day1 500,000 spent every day

14、on mobile4.8hrsusers form Indias total internet user base as of July 20222832 million year-on-year growth in Indias internet users22%year-on-year increase in new app downloads25%042023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDIn 2021,Indians spent a third of their waking hours on

15、 mobile.With mobile being Indias go-to platform for information,entertainment,shopping,and staying connected,everybody is online,and there is a mammoth body of content that keeps hitting the eye.This has increased consumers expectations,which makes them seek and get everything they need instantly ev

16、en your daily dairy replenishments happen with a click of a button!It is thus the age of the one-click consumer.Such a time is ripe for the evolution of a new form of content consumption one that catches the eye and inspires instant action,matching their instant needs and sparking something in the h

17、ere and now.Today,Indian consumers pick up their smartphones and look at their lock screens over 50 times a day!This means over 50 opportunities to help consumers find content or experiences they love,with just one click.While traditionally,the lock screen has been a passive space for run-of-the-mil

18、l information such as notifications,time,weather,date,and so on,Glance reimagined this as a surface for discovering the internet.Since 2019,Glance has been revolutionizing the way Indians discover,consume and interact with content on the mobile lock screen.We all interact with our lock screen surfac

19、es multiple times each day.Sometimes we know exactly what we want or need to get done(we have“intent”);and at other times,we do not have anything specific in our mind(we are bored,killing time,or seeking“inspiration”).Glance helps users make the most of these moments by transforming the lock screen

20、into a smart surface with rich and relevant experiences that are tailored to where the consumer is on the“intent to inspiration spectrum”in their daily journey.The Lock Screen Revolution:Here and Now!052023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDA BRAND-NEW MOBILE-FIRST WORLDTo

21、day,with Glance,people of varied interests seek the content of their choice on the lock screen.The one-click consumer discovers and binges on their favorite topic through their Glance feed.EntertainmentNewsGamingLiveSports062023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDOn Glance,

22、Indians consume content in the language they love.Heres the distribution of Glance users based on the language they use on the platform besides English.The one-click experience has certainly caught on among consumers.In a recent study3,Glance found that the interest in lock screen content consumptio

23、n has increased significantly.35%13%75%Not just that,people also like and share content they find on the lock screen,which is seen across all audiences in India.75%55%60%40%For those wondering if lock screen content is limited to only pictures,heres a happy reassurance.45%72%2x45%Hindi11%Tamil16%Kan

24、nada13%Telugu9%Marathi6%Bengaliincrease in Indians consuming lock screen contentgrowth in daily active usersgrowth in daily engaging usershike in likesrise in shareshike in lock screen content consumption in tier 2 and 3 citiesincrease in lock screen video consumption since the previous yearof the o

25、verall content consumed on Glance is video rise in video completion rateGlance videosincrease in lock screen content consumption in the metrosLanguages on Glance072023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLD“While the humble smartphone lock screen has recently been catapulted i

26、nto stardom,being on the lock screen is a massive responsibility.Glance takes this very seriously by ensuring that anything that goes onto the lock screen is privacy compliant and meets high aesthetic standards.Glance content and experiences are not consumer-generated but rather curated through part

27、nerships with premium and trusted developers or media companies.”Vasuta Agarwal,Chief Business Officer,Consumer Platform Advertising,InMobi082023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDThe Age of One-click Experiences on the Lock ScreenCHAPTER 1.2This piece covers the novel exp

28、eriences that have redefined how todays one-click consumers with their instant needs interact with brands and their content.You will learn about how content discovery,live experiences,gaming,and shopping have gotten a brand-new seamless avatar like never before.Imagine a world where you dont have to

29、 look for content,where the content you love comes straight to you.This is precisely what happens on the smartphones lock screen with Glance.Glance provides content and experiences that interest you right when you pick up your phone.You can even go deeper to consume,digest and interact with this con

30、tent without unlocking your phone.092023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLD2023 MOBILE MARKETING HANDBOOK|INDIA09Trends(News,Sports,and Entertainment)Glance gives you access to the latest trends with a single click,right from your smartphones lock screen.?GamingWith Glance

31、,you can be a part of unique,one-click gaming experiences without the need to download game apps or to unlock your phone.It also lets you watch and play on one platform.?102023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDLiveGlance takes live content and engagement to another level

32、with a host of exciting interactive features and heightened connection.?App InstallsGlance lets you discover and download an app with a single click without unlocking your phone,making it a truly seamless experience.?112023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDIt is little wo

33、nder,then,that Glance has over 189 million DAUs who spend around25 minutes a day on it consuming contentWhy this success?In a time when users are caught in a whirlwind of content,being eye-catching and memorable is a challenge that can only be solved by relevance,personalization,seamlessness,and fre

34、shness.By being on the first surface of the smartphone and offering immersive experiences before the phone is unlocked,Glance checks all the boxes.“We saw a 55%rise in Indians sharing lock screen content,reinforcing our belief that Glance offers such powerful personalization that users cant help but

35、 see themselves on the front page of their phones.Glance their Glance reflects who they truly are.Ultimately,a users Glance feed is a snapshot of what gives them joy the imagination,authenticity,and immediacy of the people behind the content.”Bikash Chowdhury Senior Vice President,Marketing,Glance12

36、2023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDOne Click to the New Live HYPERLIVECHAPTER 1.3When the pandemic hit the world,it paved the way for a new age of instant connection and shared experiences,powered by mobile.One of the forms of content that facilitated this like no othe

37、r was live content.People around the world spent 482.5 billion hours on live-streaming apps in 2020 alone4!Live content suits the instant needs of the current one-click consumer by providing a peek into whats happening in the now and capturing the users impulse with the right engagement and action.T

38、his is propelling the live creator-consumer connection in India,engaging audiences across languages,states,interests,and cultures.These diverse audiences extend to tier-2 and tier-3 cities that are more likely to act on live experiences such as interacting with a celebrity in a live show,participati

39、ng in a gamers live stream,or shopping for products recommended by an influencer.On the Glance platform,New Live is HYPERLIVE.HYPERLIVE takes it to the next level,going beyond streaming to include interactivity and connection like never before.With HYPERLIVE,creators and celebrities meet consumers t

40、o create a world of seamless,enjoyable,and immersive experiences.It enables the discovery of live content without unlocking the phone and caters to various interests across food,fashion,music,comedy,sports,news,gaming,entertainment,and more.One-click HYPERLIVE experiences are immersive and interacti

41、veAs you read this,you will discover two new phenomena in India:the massive growth of the mobile economy and the adoption of a new surface,the smartphones lock screen.132023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLD2023 MOBILE MARKETING HANDBOOK|INDIA13Heres how HYPERLIVE on Glan

42、ce is different:LivePollsEmojisQ&AsGlance HYPERLIVE experienceIt rewards highly engaged users at every step and gamifies the process,keeping them hooked for longer.It lets the viewer converse with the creator or celebrity more meaningfully.It offers a variety of interactive formats,such as polls,Q&A

43、s,emojis,and more.142023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDCheck out some of the most successful HYPERLIVE shows during the Glance LIVE FestActor Rajkummar Raos show,Challenge Accepted,had 690K+people watching,which was 40,000 people more than a recent Star Wars global liv

44、e stream on a video platform.This success was evident at the very first Glance LIVE Fest,which happened fromJune 3 to 5,2022,where creators,celebrities,and consumers got together to createa carnival of shopping,entertainment,and gaming on the mobiles lock screen.Here are some of the spectacular resu

45、lts we saw at the Glance LIVE Fest:20+Mn live impressions 8+Mn interactions on HYPERLIVE content4.5+Bn seconds spent on HYPERLIVE games152023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDIn just three days,2.7 Mn people shopped with creators and celebrities,which is nearly 1%of the n

46、umber of digital buyers India had in 2021!A single HYPERLIVE gaming tournament had 2.7 Mn people participating,which is 1.3Mn more than the number of people who watched PlayStations live stream on a video platform.162023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLD800K+people attend

47、ed a DJs show during the Glance LIVE Fest,an audience that would require 8 Eden Garden Stadiums to hold them if it were a physical event.“The growth of live content since the pandemic has been massive.And why wouldnt it be?It makes any kind of content come alive and breaks down the barriers of place

48、 and time.With Glance HYPERLIVE,weve been witness to the growing trend of live commerce,with millions shopping as they enjoy a live creator show.HYPERLIVE virtual events are becoming increasingly popular,across food,fashion,fitness,music,and more.Weve also seen brands launch products exclusively on

49、HYPERLIVE,and more and more creators are leveraging it to connect with their audiences.Theres no doubt that live is a part of our lives and will be for a long time.”Mansi Jain,Senior Vice President and GM,Roposo172023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLDThe One-click GamerCH

50、APTER 1.4In this chapter,we explore Indias gaming craze and the rise of new transformative developments in the world of gaming.2026:one billion smartphone users5.Thats what the future looks like in India,a Deloitte report projected.This is a country where people cant stop looking at their smartphone

51、s and spend nearly 4 hours and 5 minutes a day on them,which is 22 minutes more than the worlds average6.The smartphone has indeed become an extension of the Indian consumers hand.From when they wake up to their bedtime,whether while eating their meals or seeking an escape during mini-breaks,their m

52、obile is what they turn to.While they do,they need content and experiences that match their fast-paced lives.This is no exception with mobile games.India loves gaming,with 80%of them being committed gamers who play once to several times every day.They treat it as bite-sized breaks that help deliver

53、a combination of lean-in and laid-back entertainment.To continue to engage the Indian gamer and enhance their experience,it is vital to drive easier discovery and accessibility of mobile games of their choice.A big step towards this is removing the need to download games and serving them without the

54、 need to unlock the smartphone.Thats precisely what gaming on Glance offers.Taking seamlessness to another level,it lets people play without unlocking their phones or downloading a game in one single destination.182023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLD182023 MOBILE MARKET

55、ING HANDBOOK|INDIAOne-click gameplay is seamless and appealing because it requires no downloads?This has been hugely welcomed by its users.Between January and October in 20227,Glance Gaming saw:2.2x 134%6+growth of the Glance gaming communityincrease in daily active user basegames played daily by th

56、e average engaged userThe community is now 65 million daily active usersstrong,with a nearly even split between male and female gamers 47%Female53%MaleHeres the distribution of people across cities playing games on Glance:27%Tier-129%Tier-344%Tier-2This isnt restricted to urban India.Glance found th

57、at gamers come from tier-2 and tier-3 cities too.192023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WORLD“Gaming on Glance has gotten a bigger level-up with live gaming,turning Glance Game Centre into a single destination where gamers and gaming enthusiasts can both play and watch.This c

58、omplete native gaming environment has driven record-breaking engagement among Glance users.It also has a virtual stadium where people get access to private chat rooms,rewards,and interaction via polls.”Yashashvi Takallapalli,Vice President-Gaming,Glance202023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-N

59、EW MOBILE-FIRST WORLDLive Gaming on Glance combines gameplay with watching and heightened interactivityOnly six months after launching live gaming on Glance7,it achieved incredible popularity:59%increase in highly engaged users45%engaged usersincrease in time spent byA huge library that has games fo

60、r everyone from the hyper-casual gamer to the pro,Glance is one gaming destination for gamers,streamers,and viewers alike.This enables an easy escape for the busy Indian and enhances it with a grand getaway to one big world of gaming.212023 MOBILE MARKETING HANDBOOK|INDIAA BRAND-NEW MOBILE-FIRST WOR

61、LDChapter 2:The Brand-new Era of Lock Screen Marketing222023 MOBILE MARKETING HANDBOOK|INDIA#DoTheBrandNewIn the era of the continuous scroll,there are thousands of content being created every day,distributed across multiple channels.While each channel comes with its own reach and visibility,brands

62、are struggling to truly engage and form lasting connections with consumers all thanks to their three-second attention spans.This is especially true for every piece of content being distributed within the highly cluttered environments of the walled gardens.Such a scenario poses a critical question to

63、 marketers How can they enable discovery and engagement and become a part of the hyperconnected consumers everyday conversation?The answer lies in building seamless content experiences on an innovative platform that speaks to the one-click consumer.The focus should be on boosting brand love,even if

64、it is for a fleeting moment.To this end,content should not only be readily available to audiences but also be engagement-worthy with intriguing nudges and rewarding takeaways.Changing consumer preferences and newer marketing challenges that surface as a result require a new solution.Advertisers shou

65、ld turn to a novel strategy one that leverages the untapped potential of the front page of mobile.In this digital whirlwind,the mobile lock screen holds the promise to be the game-changer in bringing inspiring content right to the fingertips of hyperconnected netizens.Through lock screen marketing,b

66、rands stand a chance to#DoTheBrandNew and fulfill their full-funnel objectives.The following chapter delves deep into the potential of lock screen marketing in solving new-age marketing challenges,enabling brands to go beyond vanity metrics in garnering true engagement.You will also get to see use c

67、ases of how innovative brands are moving the needle on their advertising efforts by creating a compelling presence on the lock screen.232023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGBuilding brand love on a brand-new platform:The lock screen marketing effectCHAPTER 2.

68、1In the following section,we delve deep into how some of the biggest names in the business leveraged lock screen marketing on Glance the worlds leading lock screen platform.The lock screen can enable brands to not only engage audiences with compelling messages on an innovative platform but also beco

69、me a part of the users everyday routine,shape conversations and deliver conversions on mobiles latest smart surface.As we move forward,we will see how a variety of brands have leveraged lock screen marketing to meet objectives across the funnel.We will explore cases where brands have increased brand

70、 affinity and equity and consideration,and even driven app installs.THE BRAND-NEW ERA OF LOCK SCREEN MARKETING242023 MOBILE MARKETING HANDBOOK|INDIAMaking a power-packed first impression through lock screen marketing koda leads the wayThe launch of the koda Kushaq rightly known as the king of the ro

71、ad in Indias fragmented automobile market required an innovative solution.One that could cut through all the digital clutter while giving this premium SUV the aristocratic showcase it deserved for the launch.?Grabbing attention on mobiles primary touchpoint koda wooed 18+auto enthusiasts men and wom

72、en across India at the first point of interaction with their smartphones the lock screen.The brand delivered vivid visuals on the lock screen,each with an interactive CTA.Building a seamless experience for full-funnel impactThe campaign encouraged users to register for test drives on the brand site

73、an action they could take seamlessly right from their lock screens through just one simple click.SolutionBuilding Brand Awareness|Launching a new productKey objectives?Launch a new product in the highly competitive Indian automobile market?Establish product superiority through an innovative,clutter-

74、free marketing medium?Encourage test drives for the koda Kushaq through a seamless experienceTHE BRAND-NEW ERA OF LOCK SCREEN MARKETING252023 MOBILE MARKETING HANDBOOK|INDIADelivering on brand objectivesPresence on lock screen was able to move the needle on generating awareness in a competitive mark

75、et,while significantly nudging users to opt for test drives.5.5 Mn Impressions 70K Clicks 1.28%CTR“At koda,we believe in leading the pack a thought thats inherent in all our products and mostly in the Kushaq,the one true king of the roads.Considering the stellar features that make the Kushaq stand o

76、ut,we were on the lookout for an innovative platform that could optimally bring out the brilliance of this premium SUV.The lock screen felt like the ideal destination,one that could not only reinforce our message but position it for maximum visibility.Our partnership with Glance has proved the signi

77、ficance the lock screen can have in communicating with an audience grappling with ad fatigue&one too many distractions.Given the encouraging response we have received throughout the activity,we look forward to many such rewarding associations in the future.”Team kodaTHE BRAND-NEW ERA OF LOCK SCREEN

78、MARKETING262023 MOBILE MARKETING HANDBOOK|INDIAFull-screen DisplayDimensions:1440*2560 Maximum Weight:1MBHeadline Text:40 characters Summary Text:150 characters CTA:09 charactersMastheadDimensions:300*250|336*280|300*100 Maximum Weight:1 MBImpact on GlanceGoalUnlock unparalleled reach for your brand

79、 stories and build brand awareness through glances.KPIUser reachLock ScreenLock Screen Game Centre 272023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGSolutionPairing cricket and data science,hooking netizens instantly upGrad gave cricket fans information on teams,players

80、,and matches,while also promoting their data science courses.This unlikely pairing of data science and cricket resulted in an entertaining series:The Data Scientwist.Engaging cricket lovers with clever influencer marketing Cricket enthusiasts across 16 cities saw clever match breakdowns in sync with

81、 match schedules.This 64-video series featured comedian and cricket enthusiast Vikram Sathaye sharing team and player data,drawing parallels with office humor.Blending recognition and recreation on the lock screen:upGrad packs a punch upGrad aimed to position itself as a leader in specialization cou

82、rses,tying the relevance of data science to modern-day cricket.The challenge lay in moving away from traditional direct selling,piquing the interest of a distracted audience during the IPL,and instead,fostering community engagement in a unique manner.Building Brand Awareness|Driving Education and En

83、gagementKey objectives?Leverage one of Indias biggest marketing moments the IPL and connect with millions of cricket fans?Cut through the IPL clutter with an insightful campaign idea and innovative execution?Promote upGrads specialized courses through a clever integration on mobileTHE BRAND-NEW ERA

84、OF LOCK SCREEN MARKETING282023 MOBILE MARKETING HANDBOOK|INDIAScoring big on top-of-funnel objectives The entertaining and informative nature of the campaign,coupled with a topical take and seamless delivery on the lock screen,led to impressive results.16+Mn User reach 30+Mn Views 85%Unique clicks“A

85、lthough we are in the education space,we have been working constantly to understand our consumers and create clutter-breaking content that is not just impactful but is also breaking stereotypes associated with the word education.Aligned with our vision of becoming the lifelong learning partner for m

86、illions,here our goal was to talk about Data Science in a way that felt easy and fun.The messaging required a seamless,simple,and relatable approach especially because people wouldnt want to hear about upskilling or Data Science courses during IPL.The approach that Glance offered helped us get into

87、a light-hearted conversation around cricket,office jokes,and Data Science.The lock screen of millions was an apt platform to launch an incredible piece of content like this.”Arjun Mohan,CEO India,upGradTHE BRAND-NEW ERA OF LOCK SCREEN MARKETING292023 MOBILE MARKETING HANDBOOK|INDIACreating intrigue

88、on the lock screen Coca-Colas special edition figurine bottles were showcased on an immersive Glance experience unit.The creatives uniquely reflected Indias various cultural nuances,garnering instant attention.Inspiring action with a message that resonates The campaign CTA inspired curious netizens

89、to ring in true Diwali celebrations by extending a“Milke hi Manegi Diwali”invite to their friends and family.SolutionWinning hearts with personalization on mobiles front page:Coca-Cola raises the bar Coca-Cola wanted to empower audiences to have a memorable Diwali during this years festive season,ke

90、eping all their past worries about the pandemic at bay.The brand aimed to make its presence felt amidst the festive rush through relevant,heartfelt communication8.Building Affinity|Driving Brand ConversationsKey objectives?Leverage innovative solutions to cut through the clutter of festive season pr

91、omotions?Stay top of mind through relevant,mobile-first communication?Create a personalized,interactive experience encouraging people to reconnect?THE BRAND-NEW ERA OF LOCK SCREEN MARKETING302023 MOBILE MARKETING HANDBOOK|INDIADriving conversations and conversions The campaign came with its own pers

92、onal touch,instantly striking a chord with netizens on their lock screens.The innovative creative treatment,aided by the technological capabilities of the Glance platform,was successful in raking in attention and engagement alike.Prioritizing a consumer-focused experience Several customization optio

93、ns were available in designing the invite in terms of name,language,and location along with an option to directly share the invite on WhatsApp.This seamless experience enabled users to share a personalized invitation uniquely curated in partnership with Coca-Cola with their dear ones,with a few simp

94、le taps.312023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGConnecting with millions of food loversZomato partnered with Glance to reach millions of food lovers on their mobiles front page.The brand crafted a truly unmissable message with compelling visuals of dishes,funn

95、y GIFs,and topical quips.Closing the loop on conversions Clutter-free,engaging,and minimalist content made sure to catch the fleeting attention of the audience,with deep links seamlessly leading them to the Zomato app to claim exciting offerings.Solution2023 MOBILE MARKETING HANDBOOK|INDIA32Maximizi

96、ng market share with content innovation Food for thought from Zomato Zomato has earned a significant reputation by forming emotional connections with Indias foodies and satisfying their quest for finger-licking food.In the age of endless scrolling,the brand faced the challenge of fragmented consumer

97、 attention along with endless competition in Indias food tech space.Building Brand Equity|Driving Category OwnershipKey objectives?Interact with existing and potential customers with scroll-stopping communication?Encourage action in the form of food orders through a frictionless user journey?Become

98、synonymous with food,connecting foodies with their favorite dishesTHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGWitnessing full-funnel impact As millions stayed glued to their lock screens,Zomato was not only successful in garnering top-of-mind awareness but also influenced the purchase intent of the ta

99、rgeted user base.2.5 Bn impressions 60 Mn unique users19 Mn clicks 6%uplift in purchase intent“The lock screen has proved to be more than just an innovative medium.Coupled with unprecedented reach,precise targeting,and opportunities to leverage mobiles most under-utilized real estate,it sure packs a

100、 punch.This has been evident in all our continued marketing efforts that have consistently delivered results over the last six months.Weve been successful in going way beyond creating top-of-mind awareness,making the lock screen our canvas for interacting with existing and potential customers.As the

101、 lock screen transforms into a content machine,native storytelling on this medium has the potential to move the needle on the advertising efforts of any digital-first brand.”-Team ZomatoTHE BRAND-NEW ERA OF LOCK SCREEN MARKETING332023 MOBILE MARKETING HANDBOOK|INDIAFull-screen Display Dimensions:144

102、0*2560Maximum Weight:1MBHeadline Text:40 characters Summary Text:150 characters CTA:09 charactersLock ScreenLock Screen Feed10:09Month/YearEngage on GlanceGoalDrive higher attention and engagement with native video(and display)experiences.KPIs Impressions CTRs Views/VTRsFull-screen DisplayDimensions

103、:1440*2560 CTA:09 charactersText appears as part of the visualVertical VideoRatio:9:16(recommended)Resolution:1080*1080|1080*1920 Maximum Weight:10 MB File Extension:MP4/MOV Recommended Duration:=30s CTA:09 charactersLandscape VideoRatio:16:9 Resolution:1080*1080|1080*1920 Maximum Weight:10 MB File

104、Extension:MP4/MOV Text Length:40 characters CTA:09 characters Recommended Duration:=30s342023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGMastheadDimensions:720*560 Leaderboard BannerDimensions:300*250|336*280|300*100Rewarded VideoRatio:9:16/16:9 Resolution:1080p Maximum

105、 Weight:10 MB File Extension:MP4/MOV Recommended Duration:=30s(non-skippable)In-game BannerDimensions:320*50Game Launch VideoRatio:16:9 Resolution:1080p Maximum Weight:10 MB File Extension:MP4/MOV Recommended Duration:=30s(non-skippable)CTA:KNOW MORE(non-customizable)Lock Screen Game CentreLoading.3

106、52023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGPre-roll VideoRatio:9:16 OR 16:9 Resolution:1080*1080|1080*1920 Maximum Weight:10 MB File Extension:MP4/MOV Recommended Duration:=30s CTA:09 charactersMid-roll VideoRatio:9:16 OR 16:9 Resolution:1080*1080|1080*1920 Maximu

107、m Weight:10 MB File Extension:MP4/MOV Recommended Duration:=30s CTA:09 charactersLock Screen LiveAd featuresEmojis|Filters|Creator Call Outs|Custom brand message plug362023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGBrand-new Ways of Driving Business GrowthCHAPTER 2.2Th

108、is chapter delves into how brands can drive growth with lock screen marketing.Brands are constantly looking for new ways to engage and acquire customers.The lock screen is a new evolution in the life of the connected consumer and unlocks limitless possibilities along with it.Lock screen marketing on

109、 Glance can be the first step to unlocking true customer lifetime value.Inspiring Action at First Glance and Capturing it with One ClickFacing the moment of truth:In the world of shorter attention spans and the convoluted,non-linear consumer journeys,how do marketers find their true north?The One-cl

110、ick Install(OCI)feature on Glance facilitates a convenient app install experience for users via their smartphone lock screen.OCI helps consumers discover and install apps in their moment of truth without the need for the user to visit the Play Store.?User taps the CTA on the lock screenUser sees mor

111、e detailsOCI technology adds the app to the queueApp gets downloaded automatically when the user unlocks the phone.|OCI facilitates seamless app installs right at the moment that the user decides to download an app without the need to visit the Play Store.THE BRAND-NEW ERA OF LOCK SCREEN MARKETING37

112、2023 MOBILE MARKETING HANDBOOK|INDIASwiggy Delivers Inviting Experiences for Food Lovers on GlanceSwiggy,a leading hyperlocal business,intended to test and try new innovative models to grow revenues for its food delivery vertical.The brand decided to leverage the first touchpoint for users on mobile

113、 the lock screen,as a mainstream channel to strengthen its media mix.Precise targetingTo increase the install-to-purchase ratio,Swiggy leveraged precision targeting on InMobi Audiences and targeted audiences with higher purchasing power.By identifying premium smartphone users and high-intent audienc

114、es on e-commerce apps,real money games,payment,and fintech apps,Swiggy targeted niche users who are more likely to convert into frequent purchasers.Adding more flavor to the communicationThe brand served offers to the target audiences with location-specific hyperlocal cuisines that appealed to their

115、 taste buds right before mealtime.Driving Growth|Getting App InstallsKey objectives?Invite foodies to install the app?Increase orders?Enhance interest by appealing to the local palateSolution?THE BRAND-NEW ERA OF LOCK SCREEN MARKETING382023 MOBILE MARKETING HANDBOOK|INDIAEnabling instant orders at s

116、cale,seamlesslyBy leveraging Glances one-click install feature,the ad viewers could download the app without visiting the Play Store.To nudge the app installers to place the first order,the brand showcased a visually appealing offer and 10-second videos on Glance with slashed prices.Delivering great

117、 impactWith this unique feature,sharp targeting,and tempting communication,Swiggy achieved stellar results.29%increase in first orders month-on-month on food delivery30%lower cost per new userAs the leading on-demand convenience delivery,we are constantly looking for newer channels to acquire users

118、for Swiggy.Scale,Efficiency,and Quality of users are three parameters that we focus on.Our first campaign on Glance has fueled relevant growth for us by connecting us with Indias food-loving populace.We are delighted to see this campaign deliver growth at 30%higher efficiency and we are looking for

119、a continued association with Glance.”-Team SwiggyTHE BRAND-NEW ERA OF LOCK SCREEN MARKETING2023 MOBILE MARKETING HANDBOOK|INDIA39Meesho Creates a Shopping Spree for Indians with GlanceAs the latest e-commerce destination for Indians,Meesho launches its Maha Indian Savings Sale(MISS)in the first week

120、 of every month.This is extremely popular among Indian shoppers,especially those residing in non-urban cities.Driving Performance|Increasing Awareness and InstallsCreating seamless discoveryBy leveraging Indias leading lock screen platform-Glance,Meesho could exclusively reach these untapped audienc

121、es in cities where Glance noticed a 77%increase in lock screen content consumption.Meesho brought MISS to the front page of consumers mobiles by taking over the lock screen.This facilitated the seamless discovery of offers from the sale for pan-India consumers,who could go through the content at the

122、ir convenience without any intrusions.The lock screen takeover highlighted full-screen,peak-brand-safe visuals with mind-blowing offers.Driving instant actionThe industry leading one-click install feature ensured seamless app installs for the brand.This let viewers download the app with a single cli

123、ck,without unlocking their phone.Key objectives?Launch and drive awareness about MISS en masse among Indian online shoppers?Driving awareness of how people in tier-2 and tier-3 cities shop at the lowest pricesSolutionTHE BRAND-NEW ERA OF LOCK SCREEN MARKETING402023 MOBILE MARKETING HANDBOOK|INDIAMet

124、rics they didnt MISSGlance was not only successful in driving app downloads,but also strengthened purchase intent.1 out of 2 app installers added the product to cartDriving instant actionThe industry leading one-click install feature ensured seamless app installs for the brand.This let viewers downl

125、oad the app with a single click,without unlocking their phone.“As a part of our evolution,it is important for us to take a leap with newer channels that promise greater impact.Glance,with its lock screen takeover,is a perfect platform for us to achieve reach across the tier-2 and tier-3 cities in In

126、dia,to truly capture the pulse of India.Glance has provided the much-required exposure to these audiences while engaging them in an unintrusive fashion.While we were looking to primarily drive awareness,the Glance team has also helped us drive mid-funnel impact.We are elated with the results and loo

127、king forward to more associations with Glance”-Team MeeshoTHE BRAND-NEW ERA OF LOCK SCREEN MARKETING412023 MOBILE MARKETING HANDBOOK|INDIALock ScreenLock Screen Feed Promote on GlanceGoalPromote your products/services and drive growth with one-click installs.KPINumber of App InstallsFull-screen Disp

128、layDimensions:1440*2560 Maximum Weight:1MB Headline Text:40 characters Summary Text:150 characters CTA:09 charactersFull-screen DisplayDimensions:1440*2560 Maximum Weight:1MBCTA:09 charactersText appears as part of the visual422023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARK

129、ETINGThe Rise of Mobile Game AdvertisingCHAPTER 2.3Delving into this chapter,you will get key insights into how gaming has significantly catapulted in recent years,becoming a promising marketing channel for brands to gain consumers attention and positively impact their marketing objectives.Heres why

130、 gaming can be the game-changer for your brandToday,theres no better mode of entertainment to engage the Indian audience than gaming.India is experiencing a consistent increase in gaming on mobile,and audiences are expected to continue playing at a rapid pace for the upcoming months.Lets look at why

131、 brands must mainstream gaming in their marketing mix.High engagement:Up to 2x higher engagement seen on gaming platforms9Brand safety:83%match between the game and the brands values9Flexibility and ease:A wide range of plug-and-play solutions availableInnovative offerings:A variety of unique and en

132、gaging formats432023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGGen ZCasual GamesAction GamesRacing GamesMillennialsCasual GamesAction GamesCasino GamesGen XCasual GamesPuzzle GamesCasino GamesThink all gamers are the same?What genre of games are Indian audiences playin

133、g on mobile?43%31%of mobile gamers in India are women9of Indian mobile gamers are aged over 45 years9442023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETING442023 MOBILE MARKETING HANDBOOK|INDIATaking the gaming route to refresh young India,Coca-Colas Sprite delivered an inn

134、ovative and refreshing experience that drove conversations and consideration.During the Indian Premier League(IPL),Sprite intended to help Young India hit“Refresh”through its“Din Bhaari,Life Jaari”campaign by helping get on with life with a fresh perspective.The brands core target group was the youn

135、ger audience who are fast-thinking and want to do something novel.They love to be engaged on a platform that resonates with their personality and instantly captures their attention.Winning the Brand Love Bingo|Meeting Goals with GamingKey objectives?Increasing brand love with a fun conversational ap

136、proach?Driving engagement and attention with gamingDriving discovery and recall seamlesslyWith Glance reaching over 120 million smartphone users(DAUs)across India at the time,Sprite found it the ideal platform to amplify this campaign.Sprite leveraged glances that appeared in the personalized newsfe

137、ed of Young Indias lock screens.Planning a full-screen gamified experience,Sprite delivered contextual visuals with Sprites native brand elements on the lock screen to drive a strong recall,and by clicking the CTA“Play Now”,they were driven to a unique experience the Sprite CPL.SolutionTHE BRAND-NEW

138、 ERA OF LOCK SCREEN MARKETING452023 MOBILE MARKETING HANDBOOK|INDIARefreshing gamers with a delightful experienceDuring the Sprite CPL games,if a batsman(gamer)is dismissed,they are presented with a second chance to bounce back on the field and play again,this time with better clarity by choosing to

139、“Reset with Sprite”.Invigorating their purchase intent,Sprite drove users to the Coke Home page to complete purchases.Scoring a winSprite drove massive impact with the subtle yet powerful lock screen takeover and engaging gaming experience.15 Mn Impressions 2.3 Mn gaming sessions recorded 3.5x highe

140、r CTR 462023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGHYPERLIVE:A Brand-new Way to Influence Your AudienceCHAPTER 2.4In this piece,we explore how you can ride the HYPERLIVE phenomenon to create revolutionary experiences in the world of live streaming and leave an impa

141、ct on your audience.Weve witnessed how live streaming is loved around the world for enabling collective shared experiences in the NOW.GlobalWebIndex10,in a worldwide study they conducted,found that:32%of YouTube users had watched alive-streamed video within the month24%of Facebook users had viewed F

142、acebook live content12%of Instagram users had used the live feature in the previous monthAs the appetite for live content and connection increases every day,your brand can facilitate such experiences and drive impact in unique ways.Make your brand come aLIVE with HYPERLIVEGlance HYPERLIVE lets your

143、brand make the most of the creator-consumer connection.It disrupts the regular kinds of content integration to help break through the clutter and reach any audience,anywhere in the country.Whats more,Glance enables all this without your audience having to unlock their phone!Let your message reach an

144、 engaged audience and let them interact in fresh ways.Leverage live shows of any interest category from food,fashion,and fitness to gaming,sports,and entertainment.THE BRAND-NEW ERA OF LOCK SCREEN MARKETING472023 MOBILE MARKETING HANDBOOK|INDIAHere are a few examples of how your brand can do that:Ca

145、ptivate with the creatorTheyre called influencers for a reason.Let them influence your audience with a shoutout of your brand,a custom mention just the way you want them to say it,or by showing your product in their live video.Heres a glimpse of actor Rana Daggubati and creator Be YouNick showcasing

146、 their own brands of personal care and menswear.Add a filter for your fansA deep-fan integration lets you add a customized branded filter that appears during the live show.Take a look at this customized brand filter that captures attention in the course of the live show.HYPERLIVE for awareness?48202

147、3 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGHYPERLIVE for engagementHYPERLIVE for conversionsBring your brand out thereLet your brand show on the HYPERLIVE show!Bring it front and center with its name and logo,custom branded segments,seeded branded polls or custom emoj

148、is.Heres what branded integrations look like.Make them click with you using clickable overlaysThese feature your brand,its message,and a CTA that leads your audience to your site.?492023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGHYPERLIVE for conversionsRock and roll w

149、ith pre-roll videosPre-roll video ads play before the live show airs.They can be up to 15 seconds long and end with clickable CTAs that lead the viewer to a page within the lock screen environment.The Glance HYPERLIVE environment provides a range of refreshing ways to reach,engage,and inspire your a

150、udience while helping you meet your brands objectives across the funnel.Its time to ride the live-streaming wave and watch your brand thrive with HYPERLIVE.?502023 MOBILE MARKETING HANDBOOK|INDIATHE BRAND-NEW ERA OF LOCK SCREEN MARKETINGChapter 3:The Future of Mobile Advertising in a Privacy-First W

151、orld 512023 MOBILE MARKETING HANDBOOK|INDIAWelcome to a Privacy-first WorldThe following chapter highlights the rising global scrutiny around data privacy practices and its subsequent impact on traditional advertising approaches.We look at how marketeers are attempting to challenge the current scena

152、rio and adopting privacy-first advertising practices,while focusing on building relevant ad experiences on mobile.Mobile ad spending in India increased YoY by 35.9%in 2021,and Statista predicts that share of ad spends on mobile in India will account for 78%of total digital media spends in the countr

153、y,by 202311.In addition,mobile advertising itself is going through a massive shift.On the one hand,consumers are expecting personalised experiences at every touchpoint,including mobile.On the other hand,theres increasing focus on customer privacy and data regulations,leading advertisers to rethink t

154、heir strategies.As time spent on mobile shoots up,advertisers have been concentrating on creating distinctive contextual experiences by better knowing their consumers.With a change in privacy regulations,how will the contextualization capabilities of the advertising ecosystem be impacted?To understa

155、nd this,InMobi partnered with Forrester Consulting to evaluate the future of privacy-first advertising on mobile12.We are living in a day and age where respecting consumer privacy is not optional anymore,but its essential.This is reflected in the top priorities of marketers across organizations and

156、agencies in India.To that end,improving awareness about privacy laws and implementing it across the organization,remains a primary goal.Even though maximum respondents agreed to be focusing on increasing brand equity,the volatile data privacy landscape has piqued their interest,emerging as one among

157、 their top four priorities.Top Marketing Priorities in the Age of Data Deprecation522023 MOBILE MARKETING HANDBOOK|INDIATHE FUTURE OF MOBILE ADVERTISING IN A PRIVACY-FIRST WORLD One of the biggest barriers for organizations to overcome is consistent upskilling of employees and sourcing talent with c

158、hannel-specific skills.Needless to say,this would be an ongoing challenge over the next couple of years until tried and tested methods have been standardized and put into place.On closer evaluation,its evident that the Indian advertising ecosystem lacks readiness for data and identity deprecation.Ma

159、turity levels shift across different stakeholders of the ecosystem.Given government regulations,platform changes and rising consumer awareness,most advertisers are focused on building privacy-first advertising frameworks.While marketers battle with a lack of knowledge and try to keep pace with fast-

160、paced trends,they also need solutions that will help them understand consumers.In the absence of such solutions,marketers might be unable to derive actionable insights required for making informed business decisions.Current State of Organizations Readiness and Maturity to Consumer Data Privacy Manag

161、ementKey Marketing Challenges Amid Changes in Privacy Regulations532023 MOBILE MARKETING HANDBOOK|INDIATHE FUTURE OF MOBILE ADVERTISING IN A PRIVACY-FIRST WORLD The quest for quality data signals has led marketers to consider alternative data sources.At this stage,its crucial to rethink identity and

162、 adopt alternative targeting methods as well.Going beyond traditional targeting through third-party cookies,advertisers should pave the way for success by adopting new identity solutions and contextual targeting.An effective approach would be to test out a portfolio-based strategy with a mix of targ

163、eting methods to aptly identify a viable solution.To build personas and draw insights from the various data sources,marketers are onboarding specialists for first-party data efforts,building customer data platforms,and overcoming the challenges of walled-garden data.To successfully navigate the data

164、 privacy landscape,advertisers need to adopt a privacy-first approach,proactively think about how to protect customers privacy,and aim to build a privacy-first culture across their firms.Top 5 Alternate Data Sources Being Leveraged by BusinessesTop 6 Strategies for Data Management and Processing5420

165、23 MOBILE MARKETING HANDBOOK|INDIATHE FUTURE OF MOBILE ADVERTISING IN A PRIVACY-FIRST WORLD Rishi Bedi Managing Director,Asia Pacific,InMobiEpilogDigital content consumption through smartphones is at an all-time high.Indians spend long hours on mobile,with average screen times topping the world char

166、ts,making the smartphone an unmissable touchpoint for advertisers.However,whats new is the way audiences are interacting with content the tendency to scroll,pause,repeat with the occasional like,comment,and share is a testimony to dwindling attention spans and a reluctance to seek relevant,entertain

167、ing content.Digital natives are expecting immersive,seamless content.552023 MOBILE MARKETING HANDBOOK|INDIA.and experiences at the touch of a button.This new era of mobile advertising thus puts the focus on innovative surfaces that can aid the seamless discovery of content,keeping in mind the emergi

168、ng online behavior.Enter,the lock screen.Once considered a humble window to the days time,weather updates,and notifications,this surface stands to eliminate the barrier that brands face in accessing and engaging with target audiences.As advertisers in this mobile-first sub-continent look to embrace

169、newer channels that lets them be where their consumers are,here are a few key factors you should consider 1.It all starts from the front page of mobile:To gain the fleeting attention of netizens today,advertisers need to craft personalized content experiences on the lock screen of mobile.Whether its

170、 driving top-of-mind awareness through eye-grabbing content or creating bottom-funnel impact through features like the one-click install,the mobile lock screen can be the gateway to being present right,front and center of millions of one-click consumers and influencing them.2.2.The love for l live i

171、s here to stay:Todays consumer believes in instant gratification and this behavior extends to their tendency to search for content.Experience,the live streaming phenomenon.On Glance,through HYPERLIVE,advertisers can reach the one-click consumer,engaging them here and now through unmissable experienc

172、es.Be it live concerts,gaming tournaments,shopping hauls,and more,thanks to being highly interactive and immersive,they create an adequatesense of urgency for a call to action.3.Gaming can help you play up youradvertising:Gamers from every possible social,cultural,and economic background represent a

173、 diverse audience that onlygrows larger by the day.This audience ishighly engaged,and brands can reachthem with great ease through a varietyof formats.4.Having a privacy-first approach canbe your secret sauce:As consumer and governmentalscrutiny heightens around data privacy,advertisers should focus

174、 heavily onbuilding a first-party data repository,test out alternate targeting approaches,and constantly educate themselveson the ever-changing data privacylandscape.The key lies in creating abalance between respecting consumerprivacy and creating personalized,contextualized,and relevant experiences

175、.Mobiles reign continues in 2023,and brands need to embrace newer and emerging innovative solutions to solve some of the most pressing challenges in the world of mobile advertising.562023 MOBILE MARKETING HANDBOOK|INDIAEPILOGReferences1.2.3.4.5.6.7.8.9.10.11.12.Digital 2022:July Global Statshot Repo

176、rt,Datareportal,2022Indian Telecom Services Performance Indicators,Jan-Mar 2022Glance Lock screen trends report,2022Statista Live Streaming Statistics from 2020 to 2022A Deloitte Study in The Economic Times,Feb 2022Exploding Topics:Time Spent Using Smartphones(2022 Statistics)Glance Gaming Trends Re

177、port,2022Mad Over Marketing:Coca-Cola Just Gave The Classic Coke Bottles A Diwali TwistMobile Game Advertising in 2022,India,InMobiGlobal Web Index,2021Statista,Share of mobile in digital ad spend in India,2015-2023Future of mobile advertising in tacking data and identity deprecation572023 MOBILE MA

178、RKETING HANDBOOK|INDIADOING THE BRAND-NEW ON MOBILEContributorsAadya GuptaLead,Integrated Marketing,Asia PacificAtreyee MazumdarCreative StrategistDhrubajyothi SarkarDirector Product Marketing>M,Consumer Ads PlatformEti SinghSenior Associate,Regional Marketing,Asia PacificKamakshi KamathLead,Conte

179、nt Marketing,Asia Pacific Meghna SarkarSenior Associate,Content Marketing,Asia Pacific Jigar ChotaiArt Director Pralay BhowmickArt Director-Motion DesignPriya ChoudharyArt DirectorPrutha LonikarManager Creative StrategyRajesh PantinaDirector,Marketing,Asia Pacific Sajan SkandakumarDesign Manager-EME

180、AShyam VenkiteshSenior DesignerSreeshna Ravindran SreekishanHead of Integrated Marketing,Asia Pacific Vyshnavi DabbirLead,Content Marketing,Asia PacificAbout InMobiInMobi is a leading provider of marketing and monetization technologies reaching more than a billion consumers around the globe.With dee

181、p expertise and unique reach in mobile,it is the trusted and transparent technology partner for marketers,content creators,and businesses of all kinds.InMobis mission is to power its customers growth by helping them engage their audiences and build meaningful connections.Its unconsolidated subsidiar

182、y Glance,the worlds leading lock screen-based content discovery platform and video platform Roposo help create new content and commerce experiences in a world of connected devices.Headquartered in Singapore,InMobi maintains a large presence in San Francisco,Bangalore,New York,Chicago,Kansas City,Delhi,Mumbai,Beijing,Shanghai,Jakarta,Singapore,Metro Manila,Kuala Lumpur,Sydney,Melbourne,Seoul,Tokyo,London,and Dubai.To learn more,visit orwrite to us at Mobile Marketing Handbook 2023|India