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1、Digital Ad Strategies and Mobile Retail PerformanceAn analysis of retail mobile app and digital advertising trends 2023 Sensor Tower Inc.-All Rights Reserved|Introduction The advertising landscape of 2023 paints a compelling picture of evolution and resilience.As the year unfolds,the retail sector i

2、s witnessing a dynamic interplay of factors,with notable shifts in ad spend patterns and platform preferences.In the U.S.,where inflation has significantly decelerated compared to other markets,Metas platforms such as Facebook and Instagram have bounced back,becoming key drivers of retail ad spend g

3、rowth after facing challenges in 2022.Meanwhile,in the U.K.,TikTok is driving an ad spend revival,gaining traction with luxury labels and beauty brands alike.Looking at the beauty space,Sephora has embraced affordability in its campaigns,a move that coincided with increased app engagement and user g

4、rowth.While Sephora and Ulta continue to dominate the beauty space in the U.S.,Target is emerging as a contender,not just in ad spend,but also in championing inclusivity through its creatives.Its Black Beyond Measure initiative showcases Targets commitment to diversity,marking its space in the beaut

5、y sector.The apparel landscape is also undergoing significant changes.Shein and Temu are in a fierce battle for user engagement.While Temu boasts impressive growth,outshining Shein in monthly active users,Sheins unique appeal,including its gamification techniques,may be playing a pivotal role in fos

6、tering the apps deeper engagement and lower churn.While fast-fashion makes headlines,theres also a heightened emphasis on environmental responsibility.Brands,including Wear PACT,Rothys,and Brilliant Earth are taking the lead in sustainable narratives.At the same time,however,the changing economic cl

7、imate is impacting fashion app usage patterns,with a discernible shift towards affordability and second-hand marketplaces.Even luxury,which had recorded a surge during the pandemic,now reveals signs of tempering momentum.In sum,2023 is shaping up to be a transformative year for both beauty and appar

8、el,with evolving customer preferences guiding retailers strategic mobile and digital advertising initiatives.2$0$200M$400M$600M$800MJanuaryFebruaryMarchAprilMayJuneRetail Ad Spend Shows Promising Growth in the U.S.for 2023 Retail advertising spend has recorded a remarkable trend of consistent year-o

9、n-year growth in 2023 for each month from January through June.This rise in ad spend interestingly aligns with a slowdown in U.S.inflation rates,hinting at a potential interplay between these two factors.This upward trend in ad spend underscores the resilience of the advertising sector,which has reb

10、ounded from the challenges faced in 2022.A significant contributor to this market recovery is Meta,with retail ads on platforms like Facebook and Instagram experiencing growth.This resurgence is particularly noteworthy considering that in Q2 2022,Meta,which owns Facebook and Instagram among others,r

11、ecorded its first-ever decline in ad revenue.2023 Sensor Tower Inc.-All Rights Reserved|320222023Year-Over-Year Growth in Monthly Digital Ad Spend Retail advertisers,U.S.Note Pathmatics provides current and historical digital ad spend and impression data across social,display,video and mobile channe

12、ls.Channels covered include Facebook,Instagram,Twitter,YouTube and OTT.Twitter and Facebook Take the Lead in Retail Ad Spend While Beauty Retailers Focus on TikTokIn the first half of 2023,both Twitter and Facebook have demonstrated notable increases in retail ad spend growth,with YoY growth rates o

13、f 60%and 43%,respectively.The growth in Facebooks ad spend is largely attributed to its performance in the womens apparel sector,while Twitters increase has been predominantly influenced by the accessory category.Other channels,such as Instagram and TikTok have also experienced significant growth in

14、 the broader apparel and beauty retail categories respectively.As platforms like Facebook and Twitter experience renewed growth,some retailers may be at risk of being outcompeted by rivals who are ramping up their ad spend on these channels.Brands in the womens apparel category,for instance,should c

15、onsider increasing their spend on Facebook to maintain market visibility.Similarly,those in the accessory category could consider boosting their presence on Twitter.2023 Sensor Tower Inc.-All Rights Reserved|4U.S.Retail Digital Ad Spend Growth by Channel January-June 2023 vs January-June 2022.U.S.No

16、te Data on desktop and mobile video and display has not been included.-50%-28%-6%16%38%60%TwitterFacebookTikTokInstagramOTTSnapchat-42%-14%25%31%43%60%TikTok Spearheads Growth in the U.K.with Ad Spend Surge 2023 Sensor Tower Inc.-All Rights Reserved|5U.K.Retail Digital Ad Spend Growth by Channel Jun

17、e 2023 vs June 2022.U.K.Note Data on desktop and mobile video and display has not been included.In the U.K.,TikTok is emerging as a major catalyst for growth in the advertising landscape.In June 2023,retail ad spend on TikTok experienced a growth rate of over 20%compared to the previous year.Notably

18、,TikTok stands out as the sole social channel that witnessed a significant increase in retail ad spend in the U.K.,setting itself apart from competitors such as Instagram and Facebook.TikToks success story in the U.K.is emblematic of this shift,underscoring the platforms growing dominance in the adv

19、ertising ecosystem and its potential to redefine traditional advertising strategies.To remain competitive and resonate with younger,dynamic audiences,retailers could consider prioritizing TikTok in their advertising strategies-20%0%20%40%60%TikTokSnapchatFacebookInstagram-10%-7%2%23%TikTok Emerges a

20、s a Key Ad Channel for Luxury Brands in the U.K.2023 Sensor Tower Inc.-All Rights Reserved|6Ad Spend of Luxury Retail Brands vs.Select Apparel Retailers U.K.,November and December 2022Note Sport Fashion brands(e.g.JD Sports Fashion,Nike etc.)have been excluded.TikTok,a platform once considered a cor

21、nerstone for e-commerce apparel retailers like Shein,has evolved to hold significant appeal for luxury brands as well.In the 2022 holiday season,spanning November and December,Chanels spend on TikTok ads in the U.K.mirrored that of Shein,highlighting the platforms growing resonance among high-end la

22、bels.Armani and other luxury brands also ranked among the top retail advertisers investing in TikTok,with Armani focusing on its Armani Exchange line,catering to a younger audience.This trend isnt exclusive to a select few brands.An increasing number of luxury brands are diverting more of their ad b

23、udget to TikTok than some large fast-fashion groups popular with younger users.While luxury brands and fast-fashion retailers might generally target distinct customer segments,they are both competing for the attention of aspirational consumers those who admire luxury brands but might predominantly s

24、hop fast-fashion.By positioning themselves as the go-to choice for aspirational consumers seeking luxury at an affordable price point,fast-fashion brands can effectively compete in this evolving retail landscape.$0$125K$250K$375K$500KChanelSheinH&MOther Luxury BrandsSheinChanelGiorgio ArmaniHugo Bos

25、sSwarovskiCartierGucciRalph LaurenGianni VersacePradaH&M 2023 Sensor Tower Inc.-All Rights Reserved|7BeautyAn Analysis of Retail App Market Trends.Sephora Amplifies Focus on Affordability with Substantial Boost in Promotion-Driven AdsThroughout the first half of 2023,Sephora ramped up its promotion-

26、centric advertising initiatives.In April alone,the company allocated an impressive 13%of its total ad budget to creatives featuring affordability-related language.This strategic shift coincided with a record-breaking increase in user engagement and app downloads,suggesting that Sephoras focus on aff

27、ordability-themed advertisements might have resonated strongly with its audience.In light of Sephoras success with affordability-themed advertising,competitors in the beauty and retail sector should take note.Amidst current economic uncertainties,consumers might be increasingly cautious about their

28、spending.To remain competitive and resonate with consumers,brands might consider recalibrating their advertising strategies,placing a stronger emphasis on value and affordability.2023 Sensor Tower Inc.-All Rights Reserved|8Share of Sephoras Ad Spend on Creatives Featuring Affordability-Themed Langua

29、ge Sephora,U.S.Note Terms include affordable,affordability,discount,promo,promotion,and savings.In addition,any instance of a percentage followed by the term off(for example,20%off)is also taken into account.Video creatives have been excluded from this analysis.0%5%10%15%Jan-22 Feb-22 Mar-22 Apr-22

30、May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 June-230%0%13%6%1%0%6%7%0%1%1%2%1%1%10%3%1%0%Sephora Refines Advertising to Better Connect with Shoppers 2023 Sensor Tower Inc.-All Rights Reserved|9Share of Sephoras Ad Spend on Affordability-Themed Creatives

31、 Featuring the Term Savings Sephora,U.S.Note Video creatives have been excluded from this analysis.In a significant strategic shift,Sephora has recently honed its advertising messaging by narrowing down the range of affordability terms used in its creatives in the U.S.Within this focused affordabili

32、ty narrative,creatives featuring the term savings have captured an impressive 56%of Sephoras ad budget in the second quarter of this year.This marked increase in spend on savings-centric creatives coincided with Sephoras dedicated Savings Event held in April 2023.Sephoras approach underlines the eff

33、ectiveness of clear,targeted messaging that aligns with customer preferences and needs.Sephoras strategic pivot underscores the power of targeted messaging,serving as an insightful guide for other beauty retailers seeking to maximize their advertising impact.0%50%100%Q1 2022Q2 2022Q3 2022Q4 2022Q1 2

34、023Q2 202344%98%93%98%75%81%56%2%7%2%25%19%SavingsOther affordability-centric words Sephora Boosts 40%Off Promotions While Scaling Back on 50%DiscountsBuilding on its recent efforts to streamline messaging,Sephora has further recalibrated its promotional strategy.The brand is now placing greater emp

35、hasis on creatives advertising 40%discounts,while toning down those featuring 50%discounts.This strategic realignment might be an effort to maintain a delicate balance:keeping customer interest and sales volume high while ensuring a sustainable profit margin.Given the current challenges around infla

36、tion and heightened competition from industry competitors such as Ulta,this may help the company conserve revenue while continuing to offer large discounts.2023 Sensor Tower Inc.-All Rights Reserved|10Sephoras Ad Spend on 40%Off and 50%Off Ads as a Percentage of All%Off Promotional Ads Sephora,U.S.0

37、%25%50%75%100%Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 202350%OFF40%OFFSephoras App Engagement Soars as Promo Ads Take the Spotlight 2023 Sensor Tower Inc.-All Rights Reserved|11Sephora and Ultas Monthly Active Users(MAUs)U.S.,App Store and Google PlayApril 2023 marked a substantial milestone for Sepho

38、ra,with the beauty retailers app recording over 2M monthly active users(MAUs)in the U.S.for the first time since its launch.This achievement unfolded in tandem with Sephoras heightened emphasis on promotional advertising,streamlined messaging,and a recalibrated discount strategy,suggesting a potenti

39、al correlation between its advertising approach and increased user engagement.Concurrently,weekly session counts on the Sephoras app also experienced a spike in April 2023,further testifying to the apps increasing popularity.1M1.4M1.7M2.1MJan-22Feb-22Mar-22Apr-22May-22Jun-22Jul-22Aug-22Sep-22Oct-22N

40、ov-22Dec-22Jan-23Feb-23Mar-23Apr-23May-23Jun-23UltaSephoraAttracting New Users with Affordability:Sephoras Promotional Campaigns Also Fuel New InstallsEchoing the upswing in user engagement,Sephoras app has seen an impressive influx of new users in April 2023,reaching over 540K first-time installs i

41、n the U.S.More significantly,Sephoras April download figures marked the first occasion since 2019 when the beauty retailers app downloads substantially outpaced those of Ulta.By harnessing promotional campaigns that underscored themes of affordability and savings,Sephora may have successfully captiv

42、ated potential customers attention in a challenging economic environment.These developments demonstrate the potential effectiveness of a customer-centric promotional strategy,while serving as a testament to the competitive dynamics in the retail industry,where strategic initiatives can shift market

43、positions rapidly.2023 Sensor Tower Inc.-All Rights Reserved|12Sephora and Ultas Monthly Downloads U.S.,App Store and Google Play0175K350K525K700KJan-22Feb-22Mar-22Apr-22May-22Jun-22Jul-22Aug-22Sep-22Oct-22Nov-22Dec-22Jan-23Feb-23Mar-23Apr-23May-23Jun-23UltaSephoraTarget Sharpens Focus on Beauty,Eme

44、rging as Fastest-Growing Non-Specialized Beauty RetailerAlthough Sephora and Ulta hold undisputed dominance in the beauty retail sector,general retailers such as Target are making significant inroads.Trailing Sephora and Ulta,Target has claimed the position of the third fastest-growing advertiser in

45、 terms of absolute ad spend within the beauty retail sector.While Targets ad spend has yet to outstrip that of Sephora or Ulta,it has already outperformed other established retailers,such as Macys.Underpinning its strategic approach to advertising,Target has concentrated its efforts on two primary s

46、ocial media platforms:Facebook and TikTok.Targets ascendancy in the beauty retail sector underscores the potential for retailers to carve out a niche for themselves in this competitive market.2023 Sensor Tower Inc.-All Rights Reserved|13Beauty Ads Absolute Spend Growth by Select Advertisers January-

47、June 2023 vs January-June 2022,U.S.$0$15M$30MSephoraUltaTargetTemuJ.C.PenneyScentbirdWalmartKohlsAmazonMacysBeauty Retailers Spend on Inclusivity Ads on Facebook Reaches Record High,Driven by TargetIn the first half of 2023,beauty retailers spend on inclusivity-focused advertisements on Facebook sur

48、passed$170K,reflecting a growing commitment to diversity and inclusion.This increase in inclusivity-centric ad spend was chiefly propelled by Target,which accounted for the lions share of this spend during the first six months of the year.Notably,among Targets inclusivity campaigns on Facebook,its B

49、lack Beyond Measure initiative received the most substantial investment.2023 Sensor Tower Inc.-All Rights Reserved|14Beauty Retailers Ad Spend on Inclusivity-Themed Ads on Facebook U.S.Note Terms include black lives matter,black-owned,blm,people of color,poc,diversity,equality,lgbtq,lgbtq+,hispanic,

50、latina/o,all skin types,black beyond measure,skin tone.Video creatives have been excluded from this analysis.$0$90K$180KH1 2022H2 2022H1 2023 2023 Sensor Tower Inc.-All Rights Reserved|15ApparelAn Analysis of Retail App Market Trends.Shein and Temu Take the Lead in User Engagement within Mobile Appa

51、rel Chinese e-commerce apps Shein and Temu have carved out a significant niche within the mobile apparel sector,demonstrated by their remarkable levels of user engagement.In the second quarter of 2023,more than 40%of Sheins Google Play users were deeply engaged,devoting more than 10 minutes per mont

52、h within the app.Temu trailed close behind,with a corresponding figure of 38%.This degree of user engagement secured by Shein and Temu significantly outstrips that of a group of competitors within the apparel retail domain,including H&M,Macys and Kohls.While Shein has maintained a steady level of po

53、wer users over the last two years,other retailers have faced a contraction in the share of users spending more than 10 minutes per month within their respective apps since 2021.A key factor behind Sheins success possibly lies in its ability to foster brand loyalty,ensuring that its users not only do

54、wnload the app but remain engaged over time,something that is also exemplified by its relatively low churn rate.2023 Sensor Tower Inc.-All Rights Reserved|16Percentage of Users Who Spend More than 10 Minutes per Month in App for Select Apparel Apps Q2 2023,Google Play,Worldwide 0%25%50%SheinTemuASOS

55、ZalandoH&MMacysZARAKohlsAbercrombieFARFETCHJD Sports12%14%17%19%22%23%23%25%25%38%41%TEMU Focuses on Promo Campaigns to Boost U.S.Market Presence 2023 Sensor Tower Inc.-All Rights Reserved|17Share of Shein and Temus Ad Spend on Creatives Featuring Affordability-Themed Language U.S.Note Terms include

56、 affordable,affordability,discount,promo,promotion,and savings.In addition,any instance of a percentage followed by the term off(for example,20%off)is also taken into account.Video creatives have been excluded from this analysis.In an effort to solidify its foothold in the U.S.market,Chinese e-comme

57、rce app Temu has been steadily intensifying its use of promotional and affordability-centric language in its advertising throughout 2023.Data from recent months indicate that Temu has frequently earmarked more than 20%of its apps advertising budget for creatives that underscore themes of affordabili

58、ty.In contrast,Shein,has comparatively underinvested in promotion-oriented advertisements.The diverging advertising strategies adopted by Temu and Shein may be understood in light of Sheins planned IPO,as the company pivots its focus towards attaining profitability.0%15%30%Aug-22Sep-22Oct-22Nov-22De

59、c-22Jan-23Feb-23Mar-23Apr-23May-23Jun-2325%23%23%19%18%11%9%19%29%15%0%0%15%30%Aug-22Sep-22Oct-22Nov-22Dec-22Jan-23Feb-23Mar-23Apr-23May-23Jun-235%1%0%0%0%0%0%1%1%0%5%TEMU Surpassed Shein in Weekly User Engagement Post-Launch 2023 Sensor Tower Inc.-All Rights Reserved|18Shein and Temus Average Time

60、Spent per Week During a 30-Day Period Google Play,WorldwideTemu,an emerging player in the e-commerce fashion space,quickly gained traction and saw a significant increase in user engagement,as evidenced by the total time spent within the app.From September to April,Temus Google Play users consistentl

61、y outpaced those of Shein in terms of time spent within the app.However,starting in May 2023,Shein began to close the gap,and by June,it had once again edged out Temu in terms of average weekly time spent in the app.One potential driver behind Temus initial spike in engagement could be its ramped-up

62、 promotional activities,which seemed to resonate particularly well with its Google Play user base.0750150022503000Aug-22Sep-22Oct-22Nov-22Dec-22Jan-23Feb-23Mar-23Apr-23May-23Jun-23SheinTemuAverage Seconds Temu Also Overtook Shein by Engagement as it Ramped Up Promo AdsSince its launch,Temu has exper

63、ienced an extraordinary surge in monthly active users(MAUs)on Google Play in the U.S.By June 2023,Temus Google Play MAUs reached over 16M,which is more than triple that of its competitor,Shein.This rapid growth trajectory aligns with a period when Temu significantly ramped up its promotional adverti

64、sing efforts within the U.S.market.Interestingly,while Shein has maintained steady growth,its MAUs on Google Play have been consistently overshadowed by Temu since November 2022.Furthermore,June 2023 marked a pivotal moment as Shein also saw a decline in its leadership position in terms of iOS MAUs.

65、The data underscores Temus aggressive and successful market penetration strategy,challenging established players like Shein and reshaping the competitive landscape of the e-commerce fashion space on mobile platforms.2023 Sensor Tower Inc.-All Rights Reserved|19Shein and Temus Monthly Active Users(MA

66、Us)Google Play,U.S.06M12M18MJul-22Aug-22Sep-22Oct-22Nov-22Dec-22Jan-23Feb-23Mar-22Apr-23May-23Jun-23SheinTemuBut its Churn Rate Remains Higher than Sheins 2023 Sensor Tower Inc.-All Rights Reserved|20Shein and Temus User Churn Google Play,U.S.Temu has experienced significant growth in the U.S.market

67、,surpassing Shein in both user engagement and monthly active users.In Q2 2023,Temu also captured 35%of new user acquisitions,marking an increase of over 20 percentage points compared to Sheins share.Despite its impressive ability to attract new users,Temu faces a challenge in retention.Its churn rat

68、e is higher than that of Shein,indicating that although Temu successfully draws new users to its platform,retaining them over an extended period has proven to be difficult.This is particularly evident in the apps churn rate,which in June 2023 was over 10 percentage points above Sheins in the U.S.One

69、 strategy that might have contributed to Sheins sustained engagement and loyalty is the incorporation of gamification elements,rewarding customer with points for frequent logins,leaving reviews and playing minigames.While Temu also employs some gamification in its app,the nuances in user retention h

70、int that Sheins approach,particularly its reward system for frequent logins,reviews,and mini-games,might be resonating more effectively with its user base.0%10%20%30%40%50%Nov-22Dec-22Jan-23Feb-23Mar-23Apr-23May-23Jun-23SheinTemuThe Importance of Environment-Related Themes Continue to Grow Among App

71、arel Retailers The emphasis on environmentally-conscious advertising is gaining momentum among U.S.apparel retailers.In the second quarter of 2023,investment in such environment-centric ads in the U.S.saw a marked increase,totaling$6.5M.Leading this trend were brands like Wear PACT,Rothys,TechStyle

72、Fashion Group,and Brilliant Earth.Each of these brands secured a position among the top 15 advertisers in terms of expenditure on environment-themed advertisements during this period.This uptick underscores a broader shift in the retail industry,reflecting a commitment to address consumer concerns a

73、bout environmental sustainability.2023 Sensor Tower Inc.-All Rights Reserved|21Select Apparel Retailers Ad Spend on Environment-Themed Ads U.S.Note Terms include sustainability,recycled,recycled-materials,ethically sourced,eco-friendly,zero waste,carbon footprint,green,organic,biodegradable,renewabl

74、e,circular economy,low impact,conservation,environmentally conscious,environmentally,fair trade.Video creatives have been excluded from this analysis.$0$3.5M$7MQ1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023$5.2M$2.4M$3M$2.7M$6.5M$4.5MAt the Forefront of Green Ads:How Rothys is Outpacing CompetitorsRothy

75、s stands at the forefront of the environmentally-conscious advertising wave in the U.S.In the first half of 2023,the brand channeled more than$180K into advertisements with an environmental theme.This investment represented over 15%of Rothys total ad spend during this period.Of particular note is Ro

76、thys shoe campaign,which highlighted the use of thread made from recycled plastic bottles.This campaign was the brands most significant advertising investment in the first six months of 2023.2023 Sensor Tower Inc.-All Rights Reserved|22Rothys Ad Spend on Environment-Themed Creatives U.S.Note Terms i

77、nclude sustainability,recycled,recycled-materials,ethically sourced,eco-friendly,zero waste,carbon footprint,green,organic,biodegradable,renewable,circular economy,low impact,conservation,environmentally conscious,environmentally,fair trade.Video creatives have been excluded from this analysis.$0$10

78、0K$200KH1 2022H2 2022H1 2023$126K$16K$185KEngagement with Budget-Friendly Retailers is Surging in the U.K.Amid Cost of Living CrisisThe onset of 2023 saw a marked rise in user engagement with Chinese e-commerce fashion platforms and second-hand fashion marketplaces in the U.K.In contrast,mid-range a

79、pparel retailers experienced a decline in engagement.This heightened interest in more affordable and second-hand fashion outlets may indicate a shift in consumer behavior,possibly driven by the current rising cost of living.As economic challenges persist,consumers appear to be gravitating towards bu

80、dget-friendly options.Until recently,the luxury sector seemed to be insulated from these economic challenges.This segment had seen a surge in engagement throughout 2022,aligning with a record year for sales and profits across many luxury brands.However,recent reports suggest a potential slowdown in

81、the luxury market as the pandemic-fueled boom wears off.This trend is corroborated by Sensor Towers MAU data,which shows a decline in luxury apparel app engagement from a peak in mid-2022 to levels closer to those of 2021 by June 2023.2023 Sensor Tower Inc.-All Rights Reserved|23Monthly Active Users

82、(MAUs)for Select Apparel Apps in the U.K.U.K.,App Store and Google Play(indexed to base 100)Note Chinese e-commerce fashion retailers include Shein and Temu.Second-hand fashion marketplaces include Vinted and Depop.Mid-range apparel retailers include ASOS,boooho,boohooMan,JDSports,H&M,Zalando and Za

83、ra.Luxury marketplaces include Farfetch,Net-A-Porter,and Matches.01002003004002021-012021-032021-052021-072021-092021-112022-012022-032022-052022-072022-092022-112023-012023-032023-05Mid-RangeChinese E-commerce+Second-HandLuxury 2023 Sensor Tower Inc.-All Rights Reserved|Conclusion Some of the Key I

84、nsights from the Report:Retail Ad Spend Rebounds in the U.S.:In the U.S.,where inflation has decelerated in recent months,retail ad spend has seen a year-on-year growth in 2023 for each month from January through June.Across ad platforms,Facebook has been a significant contributor to this renewed gr

85、owth.Sephora Doubles Down on Affordability:Sephora has ramped up investments on affordability-themed campaigns,placing greater emphasis on promotional advertising,streamlined messaging,and a revamped discount strategy.Sephoras efforts seem to have paid off,with the retailer recording a surge in app

86、engagement and user growth.Temu Grows Fast but Shein Retains Loyalty:While Temu has seen record user engagement growth in recent months,Sheins unique features may be behind the apps deeper engagement and lower churn rates.Retailers Embrace Changing Consumer Preferences:Brands are responding to their

87、 audiences evolving preferences,tailoring their strategies accordingly.Targets Black Beyond Measure initiative,emphasizing inclusivity in the beauty sector,illustrates this responsive approach.Simultaneously,the apparel industry is witnessing a strong push toward sustainability,with Wear PACT,Rothys

88、,and Brilliant Earth among the brands pioneering environmentally responsible narratives.Luxury Slows while Second-Hand Thrives:The evolving economic backdrop is influencing fashion app user behavior,with users gravitating towards affordable and second-hand fashion apps,while the luxury segment,a pan

89、demic darling,is now experiencing a plateau.24Sensor Tower SolutionsStore Intelligence Make strategic decisions with the industrys most accurate estimates.App Intelligence Drive organic growth with the leading App Store Optimization platform.Ad Intelligence Develop winning User acquisition campaigns

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