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1、 Introduction The Retail Media Opportunity How to Put Your Retail Media Strategy into Action How InMobiCan Help Contact UsTable of ContentsIntroductionSince the onset of Covid,shoppers have turned to mobile to discover new products and make purchases.This rise of e-commerce has led the way for explo

2、sive growth in Retail Media ad spending,and it is now the fastest-growing channel for retailers.Savvy retailers are reframing their e-commerce operations into major media platforms.As more retailers launch media networks,they must innovate to capture both brand budgets and shopper attention.In this

3、guide,weprovide insights on the current state of Retail Media and best practicesfor yourRetailMedia strategy.Advertising spend in Retail Media is predicted to grow from$12.5 billionin 2019to over$41 billionby 2022.$41B2022202120202023Brand-SafeInventoryIn-Market ShopperAudiencesWhats Driving Brand I

4、nvestment in Retail Media?Influence PurchaseDecisions123Retail Media networks are taking adland by storm because theyre finally able to give marketers the holy grail insights and access to high quality,first-party data that tells them about how their customers are actually making decisions to buy a

5、product or a service.Michael KassanFounder and CEO at Retailer First-PartyDataClosed-LoopAttributionWhats Driving Brand Investment in Retail Media?High-Impact Creative FormatsMarketers are turning to Retail Media networks to help them reach consumers with relevant advertising along the purchase jour

6、ney,as well as measure the effectiveness of that advertising.456Brenda TuohigSenior Vice-President of Global Data Partnerships at85%of CPGs are planning tomove more marketing dollarsto Retail Media networks1 in 5By 2023,Retail Media will represent nearly 1 in 5 digital ad dollars.Budgets Are Shiftin

7、g to Retail MediaRetailerOwnedE-CommerceOwnedGroceryMass/Dollar/ClubSpecialtyPharmacyDepartmentStoreRetail Media Hits MainstreamRetail MediaNetworks38%70-90%20-40%34%33%31%23%20%19%Retail Media On-SiteRetail Media Off-siteBeautyHomeImprovementDepartmentSportingGoodsElectronicsGroceryGross Margin(%)D

8、rugstoreSources:BCG Commerce Media Survey(2022),N=35;BCG CPG Retail Media Benchmarking Survey(2021).N=100:customer interviews(N=16);10-Ks;company financials(FY 2020 data).Retail MediaMargins Far Exceed Other MarginsThe Retail Media OpportunityAre you prepared for the future?According to a recent BCG

9、 report,Retail Media is expected to generate$110 billion in net media revenue by 2026,transforming the shopping experience for consumers and driving incremental revenue opportunities for retailers.5 things you need to know:1.Shopping is Going MobileM-commerce,shopping through a mobile device,is expe

10、cted to reach over$728 billion and account for over 44%of retail sales by 2025.As more shoppers feel comfortable making purchase from their phones,retailers and their advertising partners will need to prioritize mobile-friendly retail media ad placements that are additive and feel native to the mobi

11、le shopping experience.M-commerce,shopping through a mobile device is expected to reach over$728 billion and account for over 44%of retail sales by 2025.As more shoppers feel comfortable making purchase from their phones,retailers and their advertising partners will need to prioritize mobile-friendl

12、y Retail Media ad placements that are additive and feel native to the mobile shopping experience.Shopping is Going Mobile12Omnichannel isthe OnlyChannelTodays shopper relies on multiple platforms and touch points to find products and make purchase decisions.Some shoppers start discovering new produc

13、ts just by browsing the internet or going to a retailers website,while 40%of Gen Z consumers prefer using TikTok and Instagram to search over Google.5 things you need to know:1.Shopping is Going MobileM-commerce,shopping through a mobile device,is expected to reach over$728 billion and account for o

14、ver 44%of retail sales by 2025.As more shoppers feel comfortable making purchase from their phones,retailers and their advertising partners will need to prioritize mobile-friendly retail media ad placements that are additive and feel native to the mobile shopping experience.3VideoInfluences Purchase

15、 DecisionsMost marketers understand the power of video,but as more Retail Media Networks launch,advertisers will be looking to allocate their budgets toward ad units that impact purchase decisions.InMobi found that 45%of consumers agreed that video advertisements help them better understand products

16、,and 42%were more likely to purchase a product when it was accompanied by a video ad.5 things you need to know:4Shoppers Prefer UGCUser-generated content(UGC)has long been used by marketersto help humanize their marketing and create a deeper connectionwith consumers.In fact,in our survey,we found th

17、at 56%ofconsumers prefer to see content from people who have triedthe product versus brand-created content.But just because consumers tend to prefer UGC doesnt mean thereisnt a place for branded content within Retail Media.It doesnt haveto be an all-or-nothing approach.Savvy advertisers will provide

18、 amix of user-generated or influencer content with more professionallyshot brand images and videos.5 things you need to know:1.Shopping is Going MobileM-commerce,shopping through a mobile device,is expected to reach over$728 billion and account for over 44%of retail sales by 2025.As more shoppers fe

19、el comfortable making purchase from their phones,retailers and their advertising partners will need to prioritize mobile-friendly retail media ad placements that are additive and feel native to the mobile shopping experience.5Short-Form Content Reigns SupremeShoppers have short attention spans and a

20、re looking to get the information they need quickly.This is evident in the rise of short-form video content taking off through TikTok,Snapchat,Instagram Reel,and Instagram Stories.In our survey,we also found that consumers liked to seebrand-sponsored video ads(28%of consumers)in additionto short-for

21、m video(26%of consumers).Advertisers that can succinctly market their brand and products will win bigwith consumers and create a memorable,positiveshopping experience.5 things you need to know:How InMobi Can Help Our dynamic,interactive,and immersive video experiences change the game.Contact us to g

22、et the conversation started on how InMobi can help you realize your full Retail Media potential.InMobi is the only platform that is transforming Retail Media through video and live commerce.Retailers can unlock greater monetization opportunities while delivering best-in-class returns to brands and d

23、riving unrivaled shopper engagementOur platform provides retailers and their advertising partners with a complete full-funnel media solution that encompasses everything from sponsored product listings,shoppable video,to live commerce.To compete with the other rich media environments that consumers e

24、xpect online,retail media must go beyond static keywords and sponsored brands ads and offer people what theyve come to expect from their online experiences:dynamic and emotive video,and ways to engage and interact and even create content.InMobi has designed a turnkey solution,which is a slick,easy t

25、o use solution,to tell stories beyond price and sentiment that cements connections,helping brands answer the question of why consumers should choose them.Elizabeth MarstenSenior Director of Marketplace Strategic Services at InMobi is a world-leading provider of marketing and monetization technologie

26、s reaching billions of consumers around the globe.With deep expertise and unique reach in mobile,it is the trusted and transparent technology partner for marketers,content creators and businesses of all kinds.InMobis mission is to power its customers growth by helping them engage their audiences and

27、 build meaningful connections.Its affiliated businesses Glance,the worlds largest lock screen-based content discovery platform and video platform Roposo help InMobi create new content and commerce experiences in a world of connected devices.InMobi maintains dual headquarters in San Francisco and Bangalore with operations in New York,Chicago,Kansas City,Delhi,Mumbai,Beijing,Shanghai,Jakarta,Singapore,Manila,Kuala Lumpur,Sydney,Melbourne,Seoul,Tokyo,London and Dubai.To learn more,visit