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1、N E W I N S I G H T S I N T V C O N S U M P T I O NGreg DaleC H I E F O P E R AT I N G O F F I C E R2Critical insights that make you moneyUnlock&define audiences,plan campaigns across platforms,conduct competitive intelligence,and identify media reach the audiences you care aboutThe value of your au

2、dienceMaximize media and content investment with an unmatched authority in cross-platform media and box office measurement.Identify valuable audiences and brand impact through brand survey liftsAudiences to maximize ROIEnsure privacy compliance&brand safety with industry leading contextual technolog

3、y,intelligent content categorization&robust programmatic options that connects the data to the key consumers or your business/advertisersYour Strategies For Always On LearningsUnearth the motivations behind consumers social engagement&benchmark against competitors.Align the brands tone around the se

4、ntiment to max.engagement246M+Mobile Phones/Tablets181M+Desktops158M+CTV Devices75M+TVs30M Households Measured210 Local Markets175K+Movie Screens Measured33K+Movie Theaters Measured75 Countries20M+Brands,Publishers&Influencers70 Countries covering Facebook,Twitter,Instagram,YouTube,Twitch&TikTok3321

5、54AGENDAHow Are People Watching?Growth trends for TelevisionThe Content Behind it AllWhen Formats CollideKey TakeawaysP A R T I5HOW DID WE GET HERE?Sources:Business Insider,Business of Business,Media Village1924 First Working Television Invented1949 Americans buying 100,000 TVs a week1953 First Colo

6、r Television System begins broadcasting1970s Cable networks rise to popularity,expanding channel options1989 60%of American households have cable TV1990 First live video stream2005 YouTube launches2007 Netflix introduces streaming services2008 Hulu launches to the public2009 Roku launches2012 25%of

7、households have a connected TV2019 OTT Subscribers make up more than 50%of the population2023 HBO Max and Discovery+merge into MaxThe Pandemic Accelerates the Streaming Revolution1 9 2 01 9 3 01 9 4 01 9 5 01 9 6 01 9 7 01 9 8 01 9 9 02 0 0 02 0 1 02 0 2 0F E B2 0 2 0M A R 2 0 2 0S T R E A M I N G S

8、 E R V I C E S I N A N AV E R A G E U.S.H O U S E H O L D452019 HBO Max launches2020 COVID-19 Pandemic Shutdowns2020 Disney+Launches6WHAT DEVICES ARE WE USING?Comscore CTV Intelligence,January 2023TO P T E N D E V I C E S U S E D:%O F A L L C T V H O U S E H O L D S J A N U A RY 2 0 2 31.2%3.6%4.0%5

9、.5%7.8%8.2%17.5%28.4%29.1%61.9%Other Streaming DeviceApple TVGoogle HomeGoogle ChromecastDVR/SetTopBoxAmazon Echo FamilyGaming ConsoleRokuAmazon Fire TVSmart TV70%of American households use at least one CTV device7Telecast Data:Comscore TV,Jan.1 Dec.31,All Networks,Live+Same Day,2022,U.S.OF VIEWING

10、ON LINEAR HAPPENS LIVE OR SAME DAY8STREAMING GROWTH MARCHES ONSource:Comscore MobiLens Plus,March 2022 December 2022,U.SN 3,300 per month.Streamers indicate increasing usage of MVPD/vMVPD or FAST channel services%O F D I G I TA L S T R E A M E R S W H O W AT C H E D PA I D O R F R E E S T R E A M I

11、N G C O N T E N T A N D U S E D T H E S E R V I C E T Y P E45%30%23%51%36%25%Any FAST/MVPD/vMPVD StreamingAny FAST Channel StreamingAny MVPD/vMVPD Streaming9Source:https:/ subscription costs continue to rise,nearly 1 in 3 streamers plan to reduce spending on streaming services this year.With consume

12、rs turning to AVOD to complement the select SVOD services they choose to keep,Tubi offers a brand-safe environment for advertisers looking to tap into an incremental,young,diverse,and highly engaged streaming audience.Mark RotblatCHIEF REVENUE OFFICERTubi10FAST CHANNEL USAGE IS INCREASINGSource:Coms

13、core MobiLens Plus,March 2022 December 2022,U.S.As a percentage of who watched a premium or free video service over the prior 3 months 14%19%16%12%15%10%12%2%2%0%2%4%6%8%10%12%14%16%18%20%Mar-22Apr-22May-22Jun-22Jul-22Aug-22Sep-22Oct-22Nov-22Dec-22Service%growth last 9 monthsThe Roku Channel 36%Plut

14、o TV10%Tubi21%Freevee from Amazon 21%Xumo1%O F S U R V E Y R E S P O N D E N T S W H O G E N E R A L LY W AT C H E D V O D C O N T E N T A N D U S E D T H E S E R V I C ET H E R O K U C H A N N E LP L U T O T VT U B IF R E E V E E F R O M A M A Z O NX U M O11NEVER SAY NEVER WITH CORDS*In December of

15、 each yearSource:Comscore CTV Intelligence,December 2018 December 2022,U.S.About 1%or less of CTV households are“cordless unknown.Cord-Nevers have returned to being Subscribers as Subscribers become Cord-Cutters66%19%15%59%22%18%53%26%20%47%38%14%43%43%13%SubscriberCord-CutterCord-Never%C T V H O U

16、S E H O L D S*2 0 1 82 0 1 92 0 2 02 0 2 12 0 2 2P A R T I I13OVERALL TV/VIDEO GROWTH MAKES UP FOR DECLINES IN CABLESource:Comscore TV,National,All Networks,2019-2023,US.Comscore VMX,Jan 2019-Jan 2023,U.S.Comscore CTVi,Jan 2019-Jan 2023 T O TA L H O U R S W AT C H E D (B I L L I O N S)05101520253035

17、404550J F M A M JJ A S O N D J F M A M JJ A S O N D J F M A M JJ A S O N D J F M A M JJ A S O N D J20192020202120222023Digital VideoCTVBroadcastCable-29%+6%+77%+17%Change,2019-202214WHILE THERE IS A SHIFT TOWARDS DIGITAL,LINEAR IS NOT DEADSource:Comscore TV,National,All Networks,2019-2023,US.Comscor

18、e VMX,Jan 2019-Jan 2023,U.S.Comscore CTVi,Jan 2019-Jan 2023 S H A R E O F T O TA L H O U R S W AT C H E D0%25%50%75%100%JF M A M JJA S O N D JF M A M JJA S O N D JF M A M JJA S O N D JF M A M JJA S O N D J20192020202120222023DIGITAL&CTVLINEAR15V I D E O V I E W S050100150200250300JANFEBMARAPRMAYJUNJ

19、ULAUGSEPOCTNOVDECJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC202020212022Millions2 0 2 2ONLINE VIDEO CONSUMPTION CONTINUES ON ITS GROWTH TRAJECTORYSource:Comscore VMX Multi-Platform,Jan 2020 to Dec 2022,US.+51%INCREASE2020-202216Source:Comscore Media Metrix Multi-Platform

20、,Dec 2019-Dec 2022,U.S.*Comscore CTVi,Dec 2019 Dec 2022U N I Q U E V I S I T O R S A C R O S S S O C I A L M E D I A A N D T O TA L I N T E R N E TTOTALINTERNET263MUVsD E C E M B E R 2 0 1 9D E C E M B E R 2 0 2 2SOCIALMEDIA230MUVsGAMINGSITES/APPS214MUVsCTV62MHHTOTALINTERNET275MUVsSOCIALMEDIA256MUVs

21、GAMINGSITES/APPS229MUVsCTV 89MHH*MORE CONTENT IS CREATED AND CONSUMED THAN EVER BEFORE,TO LARGER AUDIENCES+12M+26M+15M+27MP A R T I I I18AS OVERALL LINEAR VIEWING DECREASES,GENRES SUCH AS SPORTS,DRAMA,AND NEWS GROW THEIR SHAREComscore TV,National,Sports Category,2022,US.%O F T O TA L H O U R S V I E

22、 W E DA L L N E T W O R K S 2 0 2 2:B Y G E N R E (L I V E)“Other”includes genres such as Animation,Home&Garden,Educational,Variety,Politics,Soap Operas etc.All categories in“other”=2%Share Genre%Change v.2021Movies-1.8%Sports+0.9%Drama+0.8%Kids-0.6%News+0.5%L A R G E S T Y O Y C H A N G E:B Y G E N

23、 R EOther12%Comedy6%Reality10%Drama12%Movies13%Sports16%News19%Documentary 4%Talk 3%Game Show 3%Kids 2%1915.7%16.1%19.7%18.1%18.6%13.8%13.2%10.0%15.1%16.0%18.3%18.7%18.5%14.9%13.1%9.6%9.4%9.9%11.1%11.9%10.7%11.1%10.8%10.4%10.3%6.9%6.5%6.4%6.1%6.4%4.6%4.4%4.5%3.8%3.7%2.8%2.9%2.5%2.6%3.1%1.9%2.0%2.3%2

24、.5%2.8%3.0%3.0%2.8%2.6%2.0%12.5%12.7%12.5%12.8%12.1%20182019202020212022WHAT ARE VIEWERS WATCHING ON LINEAR?Source:Comscore TV,National,All Networks,Jan.Dec.2022,U.S.%S H A R E O F T O TA L V I E W E R S H I P B Y G E N R E,2 0 2 2NEWSSPORTSMOVIESDRAMAREALITYCOMEDYGAME SHOWDOCUMENTARYTALKKIDSOTHER20

25、News+2.9%Sports+2.3%Movies-5.2%THE SPORTS AND NEWS CATEGORIES CONTINUE TO GROW THEIR SHARE ON LINEAR,WHILE ENTERTAINMENT GENRES SUCH AS MOVIES SEE A CONTINUAL DECLINEComscore TV,National,All Networks,2018-2022,US.0.0%5.0%10.0%15.0%20.0%25.0%20182019202020212022%O F T O TA L V I E W I N G:N E W S,S P

26、 O R T S&M O V I E S (T O TA L H O U R S V I E W E D)%C H A N G E:2 0 2 2 V.2 0 1 8S P O R T S:L I V E N E W S:L I V E M O V I E S:L I V E21WHEN WE WATCHEDComscore TV,National,All Networks,January 2022Comscore CTVi,Custom Report,January 2022 Comscore Total Digital,Heatmap,Youtube,Facebook,Twitter,In

27、stagram,January 2022W H E N W E R E W AT C H I N G I N D E X,B A S E =1 0 00100200300400500600700800Early MorningDaytimeEarly FringePrime AccessPrimeLate FringeOvernightBroadcast Total HoursCable Total HoursTotal CTV Households WatchingTotal YouTube ViewsTotal Actions,FB TW IG22ON SHOWS SOCIAL MEDIA

28、 PAGES,THE SPORTS GENRE IS KINGShareablee Metrics&Trends,US*Media&Entertainment TV Shows,Facebook,Instagram,Twitter,TikTok,2022A C T I O N S O N T V P R O G R A M S S O C I A L M E D I A P R O P E R T I E S,B Y G E N R ESports6.6B Drama,1.4B News,1.0B Reality&Game Shows,1.0B Comedy,945MLate Night,78

29、0MTalk Show,512MEntertainment News,402MMorning,399MOther,608M2366%82%11%12%15%5%9%1%Overall respondentsSports fansYesNo,we cancelled in the last 12 monthsNo,we cancelled over 12 months agoNo,our household has never paid for cable or satellite televisionSPORTS FANS ARE ALSO MORE LIKELY THAN THE GENER

30、AL POPULATION TO SUBSCRIBE TO CABLE TV.Shareablee Social Dynamics,Q2 2022Q29.Does your household currently pay for cable or satellite television?Overall respondents(n=2,225),Sports fans(n=1,152).A resounding 82%of sports fans subscribe to cable,likely driven by the ability to watch live event broadc

31、astsD O E S Y O U R H O U S E H O L D C U R R E N T LY PAY F O R C A B L E O R S AT E L L I T E T E L E V I S I O N?24BASEBALL FANS WENT HEAD-TO-HEAD ON AND OFF THE FIELDSource:Comscore TV,Local,US,Oct.2022Events like the World Series continue to see success on local TV,this local success reaches fa

32、r outside of the immediate team market,and out across the state.20.620.821.122.226.628.030.631.839.446.1El Paso,TX-KFOXSan Antonio,TX-KABBAustin,TX-KTBCLaredo,TX-KXOFAbilene,TX-KXVACorpus Christi,TX-KSCCPhiladelphia,PA-WTXFBeaumont,TX-MFDMHouston,TX-KRIVVictoria,TX-KVCTNational Average11.81537Top 25

33、 Markets for the 2022 World Series(By Live Rating)TXPAOtherW O R L D S E R I E S 2 0 2 2:L I V E R AT I N G B Y L O C A L M A R K E T (V.N AT I O N A L AV E R A G E)25FORMULA ONE IS GROWING QUICKLY WITHIN THE UNITED STATESComscore TV,National,2019-2022,USComscore TV,Local,2019-2022,US.Presenting adv

34、ertisers,a unique opportunity to tap into an already established global market,while growing alongside American fans.F O R M U L A O N E:H H L I V E R AT I N G Y O YT O P F I V E L O C A L M A R K E T S M I A M I G R A N D P R I X (B Y S H A R E)0.90.91.21.11.21.62.2United States Grand PrixMonaco Gr

35、and PrixCanadian Grand PrixMiami Grand PrixMARKETSTATION/NETWORKSHAREMiami,FLWPLG(ABC)21West Palm Beach-Port St.Lucie,FLWPBF(ABC)11Fresno,CAKFSN(ABC)11Austin,TXKVUE(ABC)10El Paso,TXKVIA(ABC)1026WE CAN NOW FORM A HOLISTIC VIEW OF AN EVENTS VIEWERSource:Comscore TV,US,June 2022I N T E R E S T SL I V E

36、 I N D E X:C A R M A N U FA C T U R E RS TA N L E Y C U P F I N A L:I N D E X B Y H H I N C O M E P R O F I L E Age:35-64 Household:No Children Present HH Earnings:$100k+RankCar ManufacturerLive Index1Audi1542Land Rover1453Acura1444Infiniti1435BMW14385107127$0-$74,999$75,000-$99,999$100,000+Gardenin

37、g Self Improvement Diet ConsciousP A R T I V28T H I S I S U S C R O S S-S C R E E N E N G A G E M E N T I N D E X,J A N 2 0 1 9=B A S E 1 0 00.050.0100.0150.0200.0250.0300.0350.0JF M A M JJA S O N D JF M A M JJA S O N D JF M A M JJA S O N D JF M A M J2019202020212022Linear TV:Average Audience(Index)

38、Digital:Reach(Index)Social Media:Total Actions,Cross Platform(Index)THE CONVERGENCE OF SOCIAL,DIGITAL VIDEO,&LINEAR TVSource:Comscore Video Metrix Multi-Platform,This is Us,Total Video,Total Audience,U.S.Shareablee Metrics&Trends,This is Us,Facebook,Instagram&Twitter,U.S.INSERT TV SOURCING29LIVE TV

39、EVENTS BOOST ENGAGEMENT FOR ADVERTISERSComscore Total Digital,Twitter trends,February 12,2023Comscore Social,Facebook,Twitter,Instagram,TikTok,Feb 1 Feb 14,2023T W E E T V O L U M E S U N D AY,F E B R U A R Y 1 2T O TA L A C T I O N S -F E N T Y B E A U T YIn this case,the Super Bowl Halftime Show l

40、ed to a spike for Rihanna and her brand on social media.24.9M9.9M9.1M4.5MRihannaEaglesChiefsThe NFL02004006008001,0001,2000M5M10M15M20M25M30M35M12345678910 11 12 13 14February 2023THOUSANDSVideo ViewsActionsG A M E D A Y30WATCHING SOCIAL VIDEO DOESNT MEAN IGNORING STREAMINGShareablee Social Dynamics

41、,Q3 2022Q:“Do you or anybody in your household pay for any of the following streaming services?“%O F P E O P L E W H O S U B S C R I B E T O E A C H S T R E A M I N G S E R V I C E 68%49%45%32%24%23%22%19%17%13%11%10%9%67%49%41%27%21%23%18%21%16%11%11%8%11%321Video is up overall.CTV is the growth engine.23TV formats have their own personalities&content that define them.TV shouldnt be approached in isolation;thats not how consumers behave in the real world.33Greg DaleC H I E F O P E R AT I N G O F F I C E R