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1、2023-2027 Mobile Market ForecastAn Analysis of Mobile App and Digital Advertising Trends.2022 Sensor Tower Inc.-All Rights Reserved 2023 Sensor Tower Inc.-All Rights Reserved|2Executive Summary:HighlightsThe mobile app market in Europe is projected to experience significant growth.The top 10 countri

2、es are expected to see a minimum of 40%growth in consumer spending by 2027,well in excess of global revenue growth.This indicates a thriving market opportunity for businesses and developers in the region.The Entertainment and Photo&Video categories show strong growth prospects over the next five yea

3、rs.The popularity of new entertainment formats,like short-form content on social media and video apps,is driving this growth,with TikTok leading the way with impressive growth of 17%in the past year alone.The mobile app industry is experiencing a dynamic landscape with varying growth trajectories ac

4、ross different markets.India remains a dominant player and is projected to widen its lead further.Brazil is emerging as a promising market with significant growth potential.On the other hand,the United States is facing challenges in the mobile game and entertainment categories,resulting in a project

5、ed slowdown.India is expected to represent approximately 44%of all app installations in Asia by 2027.With its impressive expansion in smartphone usage,the country has established a solid groundwork for continuous growth in mobile app downloads.Projections suggest that Indias app installations will e

6、xceed 38 billion by 2027,showcasing an annual growth rate of 7.3%over the next five years.This optimistic outlook highlights the substantial opportunities that lie ahead in the Indian mobile app market.0510212631 2023 Sensor Tower Inc.-All Rights Reserved|3MARKET OVERVIEW TOP REGIONS TOP MARKETS TOP

7、 CATEGORIES CONCLUSION 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights Reserved|Sensor Towers Qualitative Insights team created the revenue and download forecasts featured in this report using the Sensor Tower Store Intelligence platform.Figures cited in this report refl

8、ect App Store and Google Play consumer spending and download estimates for January 1,2018 through May 31,2023.The market forecast for 2023 to 2027 is based on past spending and download trends,macroeconomic projections,and additional factors.All revenue figures in this report capture consumer spendi

9、ng(gross revenue).This includes the revenue earned by the app developer as well as the portion earned by Apple or Google.Android estimates represent revenue and downloads from the Google Play Store only.Sensor Tower does not provide spending or download estimates for third-party Android stores.Since

10、 Google Play paused its billing for users in Russia on March 10th,2022,Google Play consumer spending in Russia for the remainder of 2022 and beyond has been excluded from the forecast.About This Data:Methodology 2023 Sensor Tower Inc.-All Rights Reserved|4 2023 Sensor Tower Inc.-All Rights Reserved|

11、5Market Overview$0$40B$80B$120B$160B$200B20222023F2024F2025F2026F2027F$60B$55B$50B$45B$42B$41B$0$40B$80B$120B$160B$200B20222023F2024F2025F2026F2027F$125B$116B$105B$94B$86B$83B 2023 Sensor Tower Inc.-All Rights Reserved|6$0$40B$80B$120B$160B$200B20222023F2024F2025F2026F2027F$186B$172B$155B$139B$128B$

12、124BWorldwide App Store and Google Play User SpendingWorldwide App Store User Spending$186 Billion App Store+Google Play Revenue by 2027$125 Billion App Store Revenue by 2027Market Overview:Global Mobile App Spending Forecast Worldwide Google Play User Spending$60 Billion Google Play Revenue by 2027

13、+8.4%CAGRNote Regarding Revenue Estimates We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.+8.6%CAGR+8.0%CAGR*CAGR stands for Compound Annual Growth Rate.2023 Sensor Tower Inc.-All Rights Reserved|7Market Overview:Global Mobile App Do

14、wnload Forecast$0$40B$80B$120B$160B$200B20222023F2024F2025F2026F2027F152B143B134B122B107B109B$0$40B$80B$120B$160B$200B20222023F2024F2025F2026F2027F37B36B35B34B33B32B$0$40B$80B$120B$160B$200B20222023F2024F2025F2026F2027F189B179B169B156B139B141BWorldwide App Store and Google Play DownloadsWorldwide Ap

15、p Store Downloads189 Billion App Store+Google Play Downloads by 202737 Billion App Store Downloads by 2027Worldwide Google Play Downloads152 Billion Google Play Downloads by 2027+6.1%CAGR+3.2%CAGR+6.9%CAGR*CAGR stands for Compound Annual Growth Rate.2023 Sensor Tower Inc.-All Rights Reserved|8Market

16、 Overview:U.S.Mobile App Spending ForecastU.S.App Store and Google Play User SpendingU.S.App Store User Spending$64 Billion App Store+Google Play Revenue by 2027$42.9 Billion App Store Revenue by 2027U.S.Google Play User Spending$21.1 Billion Google Play Revenue by 2027*CAGR stands for Compound Annu

17、al Growth Rate.Note Regarding Revenue Estimates We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.$0$14B$28B$42B$56B$70B20222023F2024F2025F2026F2027F$21B$19B$17B$15B$14B$13B$0$14B$28B$42B$56B$70B20222023F2024F2025F2026F2027F$43B$40B$36

18、B$33B$28B$26B$0$14B$28B$42B$56B$70B20222023F2024F2025F2026F2027F$64B$59B$54B$48B$42B$40B+10.1%CAGR+10.3%CAGR+9.8%CAGR 2023 Sensor Tower Inc.-All Rights Reserved|9Market Overview:U.S.Mobile App Download ForecastU.S.App Store and Google Play DownloadsU.S.App Store Downloads12.1 Billion App Store+Googl

19、e Play Downloads by 20277.6 Billion App Store Downloads by 2027U.S.Google Play Downloads4.5 Billion Google Play Downloads by 2027*CAGR stands for Compound Annual Growth Rate.$0$3B$6B$9B$12B$15B20222023F2024F2025F2026F2027F4.5B4.5B4.5B4.6B4.9B5.3B$0$3B$6B$9B$12B$15B20222023F2024F2025F2026F2027F7.6B7.

20、4B7.2B7.2B7.3B7.4B$0$3B$6B$9B$12B$15B20222023F2024F2025F2026F2027F12.1B11.8B11.6B11.7B12.2B12.7B-1.0%CAGR+0.4%CAGR-3.2%CAGR 2023 Sensor Tower Inc.-All Rights Reserved|10Top Regions 2022 Sensor Tower Inc.-All Rights Reserved 2023 Sensor Tower Inc.-All Rights Reserved|Top Regions:Google Play and App S

21、tore Consumer Spending by Region$56.7B$17.6B$42.1B$2.8B$478M$2.1B$2.5BGross Revenue by Region 2022Gross Revenue by Region Projected 2027$76.3B$22.5B$68.4B$5.2B$828M$3.8B$3.7B11 2022 Sensor Tower Inc.-All Rights Reserved 2023 Sensor Tower Inc.-All Rights Reserved|Note Regarding Revenue Estimates We r

22、eport gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.12Downloads by Region 2022Downloads by Region Projected 202763.9B26.5B13.8B25.3B7.3B3.4B1B86.6B32.6B13.2B39.1B11.5B5.1B1.1BTop Regions:Google Play and App Store Downloads by Region 2023 Sen

23、sor Tower Inc.-All Rights Reserved|13Top Regions:Europe Mobile App Spending ForecastEuropean App Store and Google Play User SpendingEuropean App Store User Spending$27 Billion App Store+Google Play Revenue by 2027$14.9 Billion App Store Revenue by 2027European Google Play User Spending$12.6 Billion

24、Google Play Revenue by 2027*CAGR stands for Compound Annual Growth Rate.Note Regarding Revenue Estimates We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.$0$6B$12B$18B$24B$30B20222023F2024F2025F2026F2027F$12.6B$11.5B$10.5B$9.6B$8.8B$7

25、.8B$0$6B$12B$18B$24B$30B20222023F2024F2025F2026F2027F$14.9B$13.7B$12.4B$11.2B$10.4B$9.8B$0$6B$12B$18B$24B$30B20222023F2024F2025F2026F2027F$27B$25B$23B$21B$19B$18B+9.4%CAGR+8.8%CAGR+10%CAGR 2023 Sensor Tower Inc.-All Rights Reserved|14Top Regions:Europe Mobile App Download ForecastEuropean App Store

26、and Google Play DownloadsEuropean App Store Downloads33 Billion App Store+Google Play Downloads by 20278.5 Billion App Store Downloads by 2027European Google Play Downloads24.1 Billion Google Play Downloads by 2027*CAGR stands for Compound Annual Growth Rate.$0$8B$16B$24B$32B$40B20222023F2024F2025F2

27、026F2027F24.1B23.3B22.3B20.8B18.5B19.3B$0$8B$16B$24B$32B$40B20222023F2024F2025F2026F2027F8.5B8.2B7.9B7.6B7.4B7.2B$0$8B$16B$24B$32B$40B20222023F2024F2025F2026F2027F33B32B30B28B26B27B+4.3%CAGR+3.2%CAGR+4.7%CAGR 2023 Sensor Tower Inc.-All Rights Reserved|15Businesses and developers can anticipate stron

28、g revenue growth in the top European markets all of the top 10 countries in Europe are projected to experience a minimum of 40%growth in consumer spending by 2027.This optimistic forecast underscores the flourishing mobile app market in these regions.Germany,the U.K.,and France continue to maintain

29、their leadership positions in terms of consumer spending in Europe.These countries exhibit a robust market presence and are on an upward trajectory in terms of app-related expenditures.Poland is emerging as a tech hub in Europe,with its strong tech ecosystem,supportive government initiatives,and com

30、petitive advantages.Impressively,Poland has already achieved a remarkable revenue surge of 91%over the past three years.Projections indicate a compound annual growth rate(CAGR)of 15%over the next five years,propelling Poland up three positions to become the 10th largest mobile app market in Europe.W

31、ith robust growth projections and emerging tech hubs,the European mobile app market is brimming with possibilities for revenue growth and market expansion.Top Markets in Europe by Consumer Spending Projected consumer spending for top European markets,App Store and Google PlayNote Regarding Revenue E

32、stimates Our estimates include worldwide revenue for iPhone,iPad,and Google Play.We report gross revenue(including the cut for Apple or Google).Android estimates do not include third party stores.$0$1B$2B$3B$4B$5B$6BGermanyU.K.FranceSwitzerlandItalySpainNetherlandsTurkeySwedenPoland721M835M949M1.0B1

33、.1B1.3B1.8B3.1B5.0B5.3B355M585M518M613M652M908M1.0B1.9B3.4B3.4B20222027F+55%+48%+58%+74%+43%+69%+70%+83%+43%+103%2023 Sensor Tower Inc.-All Rights Reserved|16Top Markets in Europe by Downloads Projected downloads for top European markets,App Store and Google Play02B4B6B8B Russia Turkey Germany U.K.F

34、rance Spain Ukraine Italy Poland Romania 737M1.1B1.3B1.7B1.8B2.6B2.7B2.8B4.2B7.9B573M985M1.6B1.3B1.4B2.1B2.3B2.2B3.8B5.6B20222027F+42%+12%+29%+16%+22%+31%+32%-16%+10%+29%Although Russia experienced a slight decline in app downloads during Q2 through Q4 2022 due to the halt of in-app purchases(IAPs)a

35、nd subscriptions,downloads have rebounded in 2023,returning to pre-halt levels.This indicates that the impact on downloads was temporary and the app market in Russia remains strong.The top two countries,Russia and Turkey,are set to maintain their lead in the European app market.Together,theyre proje

36、cted to account for 12B downloads,representing 37%of all installs in Europe by 2027.The countries ranked third to fifth remain highly competitive.Each of these countries is projected to have strong app download figures ranging between 2.6B and 2.8B.Germany is expected to surpass the U.K.and claim th

37、e coveted no.3 spot in app downloads.With nearly 30%growth forecasted over the next five years,Germany presents a thriving market opportunity for app developers and publishers,mobile marketers,and App Store Optimization(ASO)specialists.Among the top markets in Europe,Italy stands out with projected

38、negative growth in app downloads over the next five years.Despite an initial surge in growth during the early stages of the pandemic in 2020,Italys mobile game market has witnessed a year over year(YoY)decline for the past two years.Downloads in the App Store in Italy have already fallen below the p

39、re-pandemic level as of 2022.This downward trend is expected to persist,impacting both the App Store and Google Play.2023 Sensor Tower Inc.-All Rights Reserved|17Top Regions:Asia Mobile App Spending ForecastAsia App Store and Google Play User SpendingAsia App Store User Spending$76 Billion App Store

40、+Google Play Revenue by 2027$56.7 Billion App Store Revenue by 2027Asia Google Play User Spending$19.7 Billion Google Play Revenue by 2027*CAGR stands for Compound Annual Growth Rate.Note Regarding Revenue Estimates We report gross revenue(including the cut for Apple or Google).Android estimates do

41、not include third-party stores.$0$16B$32B$48B$64B$80B20222023F2024F2025F2026F2027F$19.7B$18.2B$16.7B$15.3B$15.0B$16.2B$0$16B$32B$48B$64B$80B20222023F2024F2025F2026F2027F$56.7B$52.7B$46.9B$42.1B$39.9B$40.6B$0$16B$32B$48B$64B$80B20222023F2024F2025F2026F2027F$76B$71B$64B$57B$55B$57B+6.3%CAGR+7.0%CAGR+4

42、.2%CAGR 2023 Sensor Tower Inc.-All Rights Reserved|18Top Regions:Asia Mobile App Download ForecastAsia App Store and Google Play DownloadsAsia App Store Downloads85 Billion App Store+Google Play Downloads by 202714.5 Billion App Store Downloads by 2027Asia Google Play Downloads72.1 Billion Google Pl

43、ay Downloads by 2027*CAGR stands for Compound Annual Growth Rate.$0$18B$36B$54B$72B$90B20222023F2024F2025F2026F2027F72.1B67.6B62.7B57.3B50.2B51.2B$0$18B$36B$54B$72B$90B20222023F2024F2025F2026F2027F14.5B14.0B13.6B13.2B12.8B12.7B$0$18B$36B$54B$72B$90B20222023F2024F2025F2026F2027F87B82B76B70B63B64B+6.3

44、%CAGR+2.6%CAGR+7.2%CAGR 2023 Sensor Tower Inc.-All Rights Reserved|19Asias mobile app consumer spending landscape is heavily influenced by the top three countries:China,Japan,and South Korea.These countries accounted for 84%of the regions revenue in 2022,although this is projected to decrease to 81%

45、by 2027.China maintains its dominant position,driven by a particular focus on Photo&Video apps.The rise of short-form video content in China has sparked a significant demand for apps like CapCut and Meitu,as users actively create and share visually appealing content.Consumer spending on Photo&Video

46、apps in China has tripled over the past three years,and this growth is expected to continue with a projected CAGR of 50%over the next five years.China has surpassed Japan in mobile app revenue since 2022 and is expected to sustain its growth,reaching$33B in 2027.Conversely,Japans mobile app market i

47、s relatively saturated,resulting in modest projected growth by 2%over the next five years,while other top Asian markets are expected to experience a minimum of 25%growth.These insights highlight Chinas significance as a powerhouse in the Asian mobile app industry,driven by the popularity of Photo&Vi

48、deo apps.It emphasizes the need for developers and publishers to consider the unique dynamics of each Asian market.Top Markets in Asia by Consumer Spending Projected consumer spending for top Asian Markets,App Store+Google PlayNote Regarding Revenue Estimates Our estimates include worldwide revenue

49、for iPhone,iPad,and Google Play.We report gross revenue(including the cut for Apple or Google).Android estimates do not include third party stores.$0$5B$10B$15B$20B$25B$30B$35BChinaJapanSouth KoreaTaiwanHong KongIndiaIndonesiaThailandMalaysiaVietnam$886M$1.0B$1.2B$1.3B$1.3B$1.6B$4.8B$8.5B$19.8B$33.4

50、B$398M$703M$875M$641M$598M$1.3B$3.1B$6.2B$19.4B$22.1B20222027F+51%+2%+38%+56%+25%+122%+105%+41%+49%+123%$378M$703M$641M$598M 2023 Sensor Tower Inc.-All Rights Reserved|20India,a key player in the mobile app industry,is set to maintain its global leadership in app adoption.By 2027,India is projected

51、to account for nearly 44%of all app installs in Asia.The countrys remarkable growth in smartphone penetration has laid the foundation for a consistent increase in mobile app downloads.Projections indicate that Indias app downloads will surpass 38B by 2027,exhibiting an annual growth rate of 7.3%over

52、 the next five years.This presents significant opportunities and a promising future for the Indian mobile app market.In addition to India,Pakistan and Uzbekistan are also experiencing notable growth in app downloads.Between 2022 and 2027,both countries are expected to witness a doubling of their app

53、 downloads.Pakistan,in particular,stands out as the biggest gainer in market share in Asia,with an impressive projected growth rate of 104%.This remarkable growth trajectory positions Pakistan to climb to the third position in terms of app downloads by 2027.Top Markets in Asia by Downloads Projected

54、 downloads for top Asian markets,App Store and Google Play010B20B30B40BIndiaIndonesiaPakistanChinaPhilippinesVietnamJapanThailandMalaysiaUzbekistan1.8B2.0B2.6B3.0B3.8B5.2B6.0B6.9B10.8B38.1B853M1.3B2.4B2.5B3.5B3.2B7.0B3.4B7.7B26.9B20222027F+41%+41%+104%-14%+61%+7%+20%+10%+57%+109%2023 Sensor Tower In

55、c.-All Rights Reserved|21Top Markets 2023 Sensor Tower Inc.-All Rights Reserved|22The top ten mobile app markets are projected to maintain dominance,collectively accounting for$151B and 82%of global consumer spending in 2027.Meanwhile,markets ranked 11th to 15th remain competitive and continue to vi

56、e for market share.One market that has stood out in revenue growth is Brazil.In 2022,Brazil experienced a remarkable surge in revenue,with a growth rate of 33%,an increase from$945M in 2021 to$1.3B in 2022.The exceptional growth trajectory in Brazil can be attributed to increased smartphone penetrat

57、ion and improved internet connectivity.These factors have contributed to the growing adoption of mobile apps and increased consumer spending.As a result,Brazil has surpassed Hong Kong and secured the 11th position in the rankings since 2023.This trend is expected to continue,with Brazils lead over H

58、ong Kong widening further in the coming years.This highlights Brazils emerging market potential and the promising prospects for app developers and publishers looking to tap into the Brazilian market.Top 10 Markets Poised to Secure Their Positions App Store and Google Play Revenue12345678910111213141

59、520222023F2027F 2023 Sensor Tower Inc.-All Rights Reserved|23The U.S.is poised to experience significant revenue growth on the App Store and Google Play,projected to reach nearly$64B by 2027.This represents a 10.1%CAGR over the next five years.As a result,the gap between the U.S.and China,will widen

60、 further.While other top App Store markets are expected to demonstrate robust growth rates of at least 8%CAGR over the next five years,Japans growth rate is more modest at 0.6%.This is primarily due to the declining revenue in the mobile game category,which has experienced YoY decline in recent year

61、s and is expected to continue negatively.However,there is a notable shift in consumer attention within the Japanese market.The Comic and Entertainment apps segment is expected to gain market share in revenue.This indicates a change in consumer preferences,with a shift from gaming apps to comic and e

62、ntertainment apps such as TikTok,YouTube,and Piccoma.This trend reflects a shift in consumer engagement with mobile apps in Japan,highlighting the rising popularity of entertainment-oriented platforms.While the mobile game category faces challenges,the comic and entertainment segments present opport

63、unities for app developers and publishers to cater to evolving Japanese consumer preferences.Markets by Consumer Spending Top Markets by consumer spending$0$10B$20B$30B$40B$50B$60B$70B2020202120222023F2024F2025F2026F2027FU.S.+10.1%CAGRChina+8.7%CAGRJapan+0.6%CAGRSouth Korea+6.8 CAGRGermany+9.1%CAGRU

64、.K.+8.2%CAGRAmazoneBaySHEINWalmartTargetEtsyNikeAliExpressShopGOATRegionBrazil is Projected to Overtake the U.S.as the No.2 MarketTop 10 markets by App Store and Google Play downloads123456789102022123456789102027F-+1-3-+1-1APACNorth AmericaEMEALatin America123456789102023FIndiaBrazilUSIndonesiaMexi

65、coRussiaPakistanChinaPhilippinesTurkey-1+2-NEWIndiaUSBrazilIndonesiaChinaRussiaMexicoTurkeyVietnamPakistan 2023 Sensor Tower Inc.-All Rights Reserved|24IndiaUSBrazilIndonesiaChinaRussiaMexicoPakistanTurkeyPhilippines-+2-2023 Sensor Tower Inc.-All Rights Reserved|25India remains the dominant force in

66、 the global app market,boasting the largest number of app downloads that are projected to reach nearly 40B by 2027.This growth can be attributed to Indias rising GDP,improved internet connectivity,and a growing number of smartphone users.As a result,there is a substantial projected jump in downloads

67、 starting in 2024,further widening the gap between India and the rest of the world.Brazil is another market to watch,with significant growth expected in both downloads and revenue.App downloads in Brazil are projected to surpass 15 billion by 2027,with an impressive annual growth rate of 9.1%over th

68、e next five years.With improved internet access and higher smartphone ownership rates,Brazil is anticipated to overtake the United States as the second-largest market by 2024.The other top markets also show steady increases in app downloads,all with at least 7%CAGR over the next five years,with the

69、sole exception of the U.S.The U.S.market is facing challenges,particularly in the mobile game and entertainment categories.The mobile game and entertainment categories in the U.S.have seen revenue declines for the past three years in both stores.This trend is expected to persist due to factors such

70、as inflation,leading to a projected slowdown in the U.S.market with a-1%CAGR over the next five years.The contrasting trajectories of Indias rapid growth,Brazils ascent,and the U.S.s anticipated slowdown highlight the dynamic nature of the global app market.Markets by Downloads Top Markets by consum

71、er spending08B16B24B32B40B2020202120222023F2024F2025F2026F2027FIndia+7.3%CAGRBrazil+9.1%CAGRU.S.-1%CAGRRussia+7.6%CAGRIndonesia+7.4%CAGRMexico+10%CAGR 2023 Sensor Tower Inc.-All Rights Reserved|26Top Categories 2023 Sensor Tower Inc.-All Rights Reserved|27App Store Revenue Share by Category Projecte

72、d consumer spending for top categoriesThe mobile app industry landscape is undergoing significant shifts in revenue distribution,particularly in the gaming category.Since 2016,the proportion of revenue generated by gaming apps has steadily decreased,falling from 82%to 58%in 2022.This decline can be

73、attributed to the overall deceleration of the mobile economy following the pandemic boom.However,there is positive news as the Entertainment and Photo&Video categories continue to exhibit robust growth.Over the next five years,these categories are projected to experience increases of 2.8%and 3.2%,re

74、spectively,reducing the share of mobile gaming revenue.This growth is driven by the rising popularity of new forms of entertainment,such as short-form content offered by social media and video apps.Anticipated compound annual growth rates(CAGRs)of 14.3%and 19.5%in these categories highlight the sign

75、ificant opportunities they present.Notably,TikTok and YouTube have emerged as leaders in the Entertainment and Photo&Video categories,showcasing growth rates of 130%and 17%,respectively,in the past year.202120222023F2027F0%25%50%75%100%19%18%15%14%3%3%3%3%3%3%3%2%5%5%5%5%9%5%6%6%13%13%10%8%47%54%58%

76、62%GamesEntertainmentPhoto&VideoSocial NetworkingBooksLifestyleOther 2023 Sensor Tower Inc.-All Rights Reserved|28Google Play Revenue Share by Category Projected consumer spending for top categoriesDespite the current challenges faced by the mobile game industry,there is positive news on the horizon

77、.Overall game revenue is projected to rebound with a CAGR of 3%between 2022 and 2027.This indicates a promising future for game developers and publishers.However,its important to note that non-game revenue on Google Play is expected to outpace game revenue in terms of growth,resulting in a projected

78、 loss of 14%points in revenue share for the games category by 2027.While the adoption of mobile games on Google Play is anticipated to experience significant growth with a CAGR of 7.6%over the next five years,it is crucial to acknowledge that revenue growth has slowed down.Factors such as inflation

79、can influence consumer behavior,leading to changes in spending patterns and priorities.These shifts in consumer behavior pose challenges for monetization in the mobile game industry.Therefore,it is vital for game developers to stay informed about market dynamics and adjust their monetization strateg

80、ies accordingly.202120222023F2027F0%25%50%75%100%14%12%10%9%3%2%2%2%6%5%4%3%7%5%5%4%9%6%5%4%59%68%73%78%gameentertainmentsocialproductivitycomicsdatingOthers 2023 Sensor Tower Inc.-All Rights Reserved|29App Store Download Share by Category Projected downloads for top categoriesOver the next five yea

81、rs,the mobile game market share is projected to decrease from 25%in 2021 to 20%in 2027,with a negative compound annual growth rate(CAGR)of-1.8%.However,its important to note that other top categories are expected to demonstrate positive growth rates globally.Among these categories,Productivity stand

82、s out with the highest projected CAGR of 9.8%.The growth of productivity apps is being driven by advancements in artificial intelligence(AI)technology.In Q1 2023,downloads of AI-powered productivity apps surged by an impressive 378%quarter over quarter(QoQ).As AI technology continues to advance,the

83、demand for these apps is expected to grow further,leading productivity apps to gain an additional two percentage points of market share by 2027.202120222023F2027F0%25%50%75%100%44%44%45%45%6%6%6%5%7%6%5%4%7%6%5%5%8%6%6%6%10%9%8%7%20%23%25%27%GamesUtilitiesShoppingFinanceProductivityLifestyleOthers 2

84、023 Sensor Tower Inc.-All Rights Reserved|30The market share for app downloads on Google Play is anticipated to remain stable over the next five years.This provides a steady platform for developers and publishers to target their efforts.Among the top categories on Google Play,the Tools category is e

85、xpected to have the highest CAGR at 10.2%,followed closely by Finance at 10.1%.One notable trend driving growth in the Tools category is the increasing concerns around security and privacy,which has led to a rapid surge in popularity for VPN apps.VPN apps that emphasize Secure in their title,such as

86、 Daily VPN,XY VPN,and OK VPN,have experienced remarkable year-over-year growth in Q1 2023.Daily VPN saw a growth of 191%,XY VPN experienced a staggering growth of 1,414%,and OK VPN recorded an astounding growth of 2,116%compared to the same period in the previous year.The rising demand for VPN apps

87、is expected to continue over the next five years,contributing to the growth of the Tools category.Projections indicate that the Tools category will reach nearly 17B downloads by 2027.This presents an excellent opportunity for developers and publishers to focus their efforts on creating innovative an

88、d secure tools that cater to the needs of users.Google Play Download Share by Category Projected share of downloads for top categories202120222023F2027F0%25%50%75%100%28%31%31%34%3%3%3%3%3%3%3%3%5%5%5%5%5%5%5%4%11%10%10%8%44%43%43%42%GameToolsFinanceEntertainmentVideo PlayerShoppingOther 2023 Sensor

89、 Tower Inc.-All Rights Reserved|31Conclusion 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights Reserved|These key takeaways highlight the evolving landscape of the mobile app industry,with shifts in revenue distribution,growth opportunities in non-gaming categories,and the

90、 importance of AI-powered productivity apps and VPNs in meeting consumer demands.Developers and publishers can leverage these insights to make informed decisions and align their strategies with the changing market The growth of productivity apps is fueled by advancements in artificial intelligence(A

91、I)technology.The surge in downloads of AI-powered productivity apps highlights the potential for developers to tap into this growing market and cater to user demands for efficient and innovative tools.The United States remains the leading market for mobile app consumer spending,with projected revenu

92、e growth of 10.1%CAGR over the next five years,surpassing the global average.This presents significant opportunities for app developers and publishers to generate higher revenue in the country.The mobile app industry is experiencing a dynamic landscape with varying growth trajectories across differe

93、nt markets.India remains a dominant player with the largest number of app downloads and is projected to widen its lead further.Brazil is emerging as a promising market with significant growth potential in downloads and revenue.On the other hand,the United States is facing challenges in the mobile ga

94、me and entertainment categories,resulting in a projected slowdown.Conclusion:Key Takeaways 2023 Sensor Tower Inc.-All Rights Reserved|32 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights Reserved|The rising concerns around security and privacy have driven a significant sur

95、ge in popularity for VPN apps within the Tools category.VPN apps emphasizing Secure in their title,such as Daily VPN,XY VPN,and OK VPN,have witnessed remarkable year-over-year growth,presenting a promising market for developers in this space.The projected growth of VPN apps and the Tools category as

96、 a whole suggest a favorable landscape for developers and publishers targeting the growing demand for secure and privacy-focused applications.The mobile game market share is projected to decline over the next five years,with a negative CAGR of-1.8%.However,other top categories,such as Productivity,a

97、re expected to demonstrate positive growth rates,presenting alternative opportunities for developers.Stability in Google Plays market share for app downloads provides a reliable platform for developers and publishers to target their efforts,ensuring a consistent user base.The top European markets,in

98、cluding Germany,the U.K.,and France,are expected to experience strong revenue growth and consumer spending in the mobile app market,making them attractive targets for businesses and developers.Overall,the European mobile app market showcases a flourishing landscape with various growth opportunities,

99、emphasizing the importance for businesses and developers to tap into these markets and adapt their strategies to cater to evolving consumer demands.Conclusion:Key Takeaways 2023 Sensor Tower Inc.-All Rights Reserved|33Sensor Tower SolutionsStore Intelligence Make strategic decisions with the industr

100、ys most accurate estimates.App Intelligence Drive organic growth with the leading App Store Optimization platform.Ad Intelligence Develop winning User acquisition campaigns with crucial mobile advertising insights.Usage Intelligence Benchmark app usage,engagement,and demographics.App Teardown Evalua

101、te which SDKs apps are using and measure SDK adoption across market segments.Consumer Intelligence Access unfiltered mobile user engagement for financial analysis.2023 Sensor Tower Inc.-All Rights Reserved|34Sensor Tower is the leading solution for mobile marketers,app developers,and industry analys

102、ts who demand competitive insights on the mobile economy.Sensor Towers product suite includes:Top Charts,App Intelligence,Store Intelligence,Ad Intelligence,and Usage Intelligence.Office Locations:San Francisco,CA Los Angeles,CA New York,NY London,UK Beijing,CN Seoul,KR Tokyo,JP 2022 Sensor Tower In

103、c.-All Rights ReservedAbout Sensor TowerContact Info: sensortower 2023 Sensor Tower Inc.-All Rights Reserved|35Interested in Our Digital Marketing Intelligence Solutions?If you want to learn more about Sensor Tower,please request a demo:Request a free insights reportGet the Latest Insights Read new

104、analysis of the digital marketing ecosystem at 2023 Sensor Tower Inc.-All Rights Reserved|36 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights Reserved|Sensor Tower is the leading provider of market intelligence for the global digital economy.We provide quality data to bet

105、ter inform your most important business decisions.Our product Pathmatics empowers brands with the digital marketing intelligence needed to seize new digital opportunities and drive business growth.With the broadest coverage in the industry including Facebook,Instagram,YouTube,Snapchat,TikTok,OTT,dis

106、play,video,and more.Contact for more information.About Sensor Tower 2023 Sensor Tower Inc.-All Rights Reserved|37 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights Reserved|2023 Sensor Tower Inc.-All Rights Reserved|38This report and all original content contained within a

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