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1、An introduction toOn Premise channels in VietnamOPUS Vietnam91%of On Premise Users surveyed in Vietnam have visited the sector in the past three monthsSource:CGA OPUS Vietnam December 2022,sample size:500087%of On Premise visitors visit the channel at least weeklyWith food-led occasions driving On P

2、remise visitation,there are opportunities for suppliers to capitalize on the extra visit within food-led occasionsSource:CGA OPUS December 2022 Vietnam,sample size:50036.9times per month12.1times per monthFood-led occasionsDrinks-led occasionVietnamese consumers value recommendations from friends/fa

3、mily or online reviews to judge venues and do take hygiene ratings into consideration21%22%23%23%24%24%24%26%26%27%28%Has food deals/promotionsHas my favourite drink category(e.g.draught beer)Is an ethical/sustainable venueMultiple spaces to socialise(e.g.beer garden and indoor seating)Has my favour

4、ite drink brandWide selection of drinks availableFamiliarity(e.g.somewhere that I have visited before/visit regularly)Has good online reviewsRecommendation from friends and familyWide selection of food availableHas a good hygiene ratingSource:CGA OPUS Vietnam December 2022,sample size:5003Which,if a

5、ny,of the following factors are important to you when choosing a specific venue to visit?Please select all that apply.Vietnamese channel definitions Mainstream On-premise with Food-led consumer behavior.Qun nvenues can be self-service or in-house service Mainstream On-premise with predominantly drin

6、k-led consumer behavior,but some also sometimes for food.Qun nhuvenues are mostly well-service,in-house or out-of-house located.Premium On-Premise venues with both drink-led or food-led visits.Commonly private rooms and big halls.Knowledgeable servers with good service.Can be in-house or garden.Qun

7、nQun nhuNh hangFood-led venues are the most popular On Premise channels visited,led by Qun n,while beer gardens and bars are also popular channels for consumers in Vietnam53%48%39%31%25%20%14%11%Qun nNh hangQun nhuBarsKaraoke barsHotelClubsCraft beer bar/brewerySource:CGA OPUS Vietnam December 2022,

8、sample size:5000Which venues would you typically visit in a 3 month period?Please select all that apply Across all channels,visitation is high,with over a quarter of On Premise users visiting the likes of Nha Hang at least weekly,while Quan an attracts visitors even more frequently45%27%26%18%10%7%9

9、%7%7%16%11%10%10%7%3%3%1%5%2%3%5%6%1%1%Qun nNh hangQun nhuBarsKaraoke barsHotelClubsCraft beer bar/breweryWeeklyMonthlyOnce every 2-3 monthsHow often would you typically visit the following venue(s)in a 3-month period?Source:CGA OPUS Vietnam December 2022,sample size:5003Domestic and imported beers

10、are the common drink choices across the top 5 channels,with cocktails also playing a key role across most venuesSource:CGA OPUS December 2022 Vietnam,sample size:1160-1769What do you typically drink when visiting a restaurant/bar/pub/hotel/nightclub?(Top 5)Qun nSoft drinks43%Domestic Beer26%Hot drin

11、ks21%Energy drinks19%Imported Beer17%Nh hangSoft drinks30%Imported Beer28%Domestic Beer25%Whisk(e)y19%Cocktails16%Qun nhuDomestic Beer48%Imported Beer36%Soft drinks19%Rice Wine/Rice liquor17%Vodka16%BarsCocktails35%Whisk(e)y34%Imported Beer30%Vodka24%Domestic Beer21%Karaoke barsDomestic Beer43%Impor

12、ted Beer37%Soft drinks35%Energy drinks22%Cocktails21%Qun nhu Channel Behaviour Of Qun nhu visitors are likely to pay extra for a better-quality drinkWhy do you typically visit Qun nhu?Top 5 drinks categories that consumers would consider drinking in Qun nhu Top 10 categories typically drank in Qun n

13、hu 87%8%7%85%To drinkTo eatTo both eat and drink48%36%19%17%16%14%13%13%12%10%Domestic beerImported beerSoft drinksRice wine/riceliquorVodkaWhisk(e)yRadlersCraft beerEnergy drinksCocktailsImported beerSoft drinksCraft beeerEnergy drinksVodka15%13%13%12%11%Sample size:1971Top 3 occasions visit forAfter work drinksSpecial occasionHigh tempo drinksTo learn more or to speak to a member of the team,please feel free to get in touch:Contact UsScott ElliottManaging Director of Expansion MTony AuvrayAssociate D