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1、In association withTOURISM INVESTMENT 2023Global greenfield investment trends in tourismDownload your free copy of the report: fDi Report 2023 is the annual assessment of crossborder investment,based on data from fDi Markets a service from the Financial Times.Key foreign direct investment trends spo

2、tted include:For a 4th year running,the renewable energy sector has attracted the highest total capital investment globally Inbound FDI for China declined further in 2022.Compared to 2019,the number of projects into China last year were down 60%Following Russias invasion of Ukraine in early 2022,the

3、 number of announced FDI projects into Russia plummeted to only 13Out now:The fDi Report 2023 Global greenfield investment trendsNow that tourism is bouncing back,sustainability must be the priorityaffected tourism flows across the whole Asia-Pacific region,where arrivals remain far below pre-pandem

4、ic levels(46%year-on-year in the first quarter of 2023,but bouncing back at tremendous pace).Foreign investors have finally started navigating the nuances of the global tourism recovery.Although capital expenditure figures have yet to recover,they announced 21%more projects in the tourism cluster in

5、 2022 than they did in the previous year,as shown by the analysis that follows in this report,which is based on fDi Intelligence proprietary database of greenfield FDI projects,fDi Markets.The number of jobs created by FDI projects bounced back too.That marks a clear departure from the lows of 2020

6、and 2021,when investment activity in the tourism cluster almost evaporated,coming off record years in 2018 and 2019.If we look at the data at a more granular level,foreign investors have favoured countries that have been quick to bounce back,such as the Dominican Republic and the UAE.The global tour

7、ism sector can look at the figures in this report with a sense of relief.International arrivals have bounced back they are not quite yet at pre-Covid levels,but the recovery momentum has built up.And there is more good news:greenfield foreign direct investment(FDI)into the tourism sector is showing

8、signs of life after all but vanishing in the pandemic years.With Covid19 behind us,the industry has no time to waste in addressing the biggest challenge of our times:climate change and the resulting sustainability imperative.Once again,fDi Intelligence has teamed up with the World Tourism Organizati

9、on of the United Nations(UNWTO)to look at the current state of the global tourism cluster through the lens of international arrivals and greenfield FDI.As mentioned,international tourism arrivals are not quite there yet,but they are coming back.They more than doubled globally from 2021 to 2022,reduc

10、ing the gap with pre-Covid levels to 34.3%.The recovery picked up further in the first quarter of 2023,when the gap narrowed further down to 20.4%,UNWTO data shows.But this recovery is very nuanced.The Middle East is the bright spot,being the only region where arrivals in the first quarter of 2023 e

11、xceeded those of the same period of 2019(+15.4%)as the light-touch approach to lockdowns and travel restrictions of many governments in the region set the scene for a quick comeback.Policymakers in China took a very different approach,leaving in place draconian zero-Covid rules until early 2023.Inev

12、itably,this If face masks and lockdown are a fading memory,the reality of climate change is as palpable as ever.Wildfires,triggered by extreme high temperatures as much as by reckless arson,have been ravaging tourist destinations across the Mediterranean,leaving thousands of tourists stranded.Major

13、touristic cities like Rome have set in motion emergency protocols to close main attractions during heat waves.Meanwhile,in the San Blas archipelago,a tropical paradise in Panama that is home to indigenous Kuna people and a few boutique hotels,a whole island community of 300 families is being moved t

14、o the mainland because of rising sea levels.These are just a few examples of how climate change is disrupting tourism hotspots,but the list is much longer.The climate shock calls for immediate climate resilience action to limit the damage as much as possible.Assertive agendas at national and local l

15、evels are also needed to secure sustainability in the long-term.They will inevitably affect tourism too,and the way we all travel and spend our spare time.If anything,the Covid19 pandemic gave policymakers a chance to go back to the drawing room and better incorporate sustainability and net-zero app

16、roaches to their development strategies.The tourism ecosystem,which is a major source of wealth and employment the world over,has a key role to play in shaping these policies and reducing its environmental footprint.It is not only about its own survival.It is about our own survival.Jacopo Dettoni is

17、 editor-in-chief of fDi Intelligence,the Financial Timess specialist unit dedicated to foreign direct investmentForeign investors have finally started navigating the nuances of the global tourism recovery3TOURISM INVESTMENT 2023 EDITORS COMMENTTOURISM INVESTMENT 20234GLOBAL OVERVIEW Foreign investor

18、s announced a total of 2415 foreign direct investment(FDI)projects in the tourism cluster between 2018 and 2022 according to fDi Markets,the greenfield investment monitor of the Financial Times.These projects involved a total capital investment of$175.5bn and created an estimated 388,000 jobs.While

19、international travel continues to rebound from the coronavirus pandemic,the number of greenfield foreign direct investment(FDI)projects in the tourism cluster started its tentative recovery in 2022 after posting declines in both 2020 and 2021.FDI project numbers and job creation in the tourism clust

20、er grew by 23%from 286 investments in 2021 to 352 in 2022.Job creation in tourism FDI over the period also increased by 23%to an estimated 36,400 in 2022.The sector entered 2020 off the back of a very strong FDI performance in 2019,with 753 greenfield projects announced a 5.8%increase from 2018 and

21、the peak year for tourism projects since fDi Markets began recording data in 2003.As one of the areas of FDI most affected by the coronavirus pandemic,tourism has taken a long time to recover from the initial shock of 2020 when the sector experienced a 59%year-on-year decrease in the number of proje

22、cts,dropping to 312.Capital investment in the sector also experienced a 70%decrease,with estimated capital investment dropping from$60.9bn to$18.2bn.The leading destination region for tourism FDI projects in 2022 was Western Europe with 143 announced investments at a combined estimated value of$2.2b

23、n.Global overviewTOP 10 COUNTRIES FOR TOURISM FDI PROJECTS 20182022TOURISM FDI GLOBALLY 20182022YearCapital investment($bn)*201874.5201960.9202018.2202111.6202210.2Source:fDi Markets()*Estimates includedSource:fDi Markets()SPAIN133MEXICO105PORTUGAL58UK160 UAE114FRANCE96GERMANY133CHINA79JAPAN57US198T

24、OP 10 COUNTRIES FOR TOURISM FDI PROJECTS 20182022Destination countryTotalUS198UK160Spain133Germany133UAE114Mexico105France96China79Portugal58Japan57Source:fDi Markets()346603367991661981001321331655TOURISM INVESTMENT 2023 GLOBAL OVERVIEW The US was the largest recipient of tourism FDI between 2018 a

25、nd 2022 with 198 projects,followed by the UK(160),Spain(133)and Germany(133).The top 10 countries for tourism FDI attraction accounted for nearly half(47%)of all announced tourism projects globally between 2018 and 2022.Capital investment in the sector totalled$175.5bn between 2018 and 2022 with Spa

26、in being the leading recipient($19.4bn),followed by China($11.5bn)and the Philippines($11.1bn).Job creation in tourism FDI was highest in Mexico between 2018 and 2022 with an estimated 31,000 jobs created in the sector,followed by China(22,130)and Spain(20,590).Facts and figuresTOURISM FDI GLOBALLY

27、20182022(PROJECTS AND JOBS)Source:fDi Markets()*Estimates included2415Total projects387,964Total jobs*LOCATION OF GLOBAL FDI PROJECTS 20182022Source:fDi Markets()8.2%US6.6%UK5.5%Spain5.5%Germany4.7%UAE4.3%Mexico4.0%France3.3%China2.4%Portugal2.4%Japan53%Other20222021202020192018ProjectsJobs030000600

28、0090000120000150000200300400500600700800ProjectsJobs*World 963mMiddle East 65.6mAfrica 46.5mKey statsInternational tourist arrivals by region in 2022Europe 594.5mTOURISM INVESTMENT 2023 INTERNATIONAL TOURIST ARRIVALS6International tourist arrivalsAmericas 155.6mAsia-Pacific 100.5mINTERNATIONAL TOURI

29、ST ARRIVALS BY(SUB)REGION,20162020INTERNATIONAL TOURIST ARRIVALS BY REGION IN 20202022*ShareChange 2023 Monthly/quarterly data%Change(million)(%)(%)2023 versus 2022*2023 versus 2019202020212022*2022*21/1922*/19Q1JanFebMarQ1JanFebMarWorld40745696310068.934.386121866520.422.020.119.3Advanced economies

30、22124454156.268.630.490126877018.4211816Emerging economies18621242243.869.238.883116855922.4232222Europe239.6304.9594.561.859.020.1528147379.68.59.210.8Northern Europe23.721.971.77.473.814.47315172379.211.18.18.4Western Europe83.587.7167.417.457.218.4578854408.46.37.111.2Central/Eastern Europe44.156

31、.388.79.262.741.24553374427.828.628.726.3Southern/Medit.Eur.88.4138.9266.727.754.312.3457539320.64.21.23.1-of which EU27182.7225.9440.645.858.118.3538649377.76.46.89.4AsiaPacific59.124.8100.510.493.172.147453849641246.049.945.243.1North-East Asia20.310.919.22.093.688.750341447460364.572.064.657.4Sou

32、th-East Asia25.53.346.94.997.666.232.334.333.629.1Oceania3.60.86.70.795.761.447769565529236.740.136.633.5South Asia9.810.027.72.970.517.9851441122516.711.49.629.5Americas69.681.5155.616.262.829.17086725614.516.813.413.1North America46.557.0102.010.661.130.46876716116.318.915.914.3Caribbean10.314.522

33、.62.345.114.2395836296.26.16.26.3Central America3.14.79.31.057.115.0446742282.48.21.50.4South America9.85.321.72.385.038.81321741359218.320.015.519.3Africa18.719.646.54.871.532.6101170986211.710.810.613.6North Africa5.66.619.02.074.425.9159505147744.37.29.22.3Subsaharan Africa13.113.127.52.969.936.6

34、7397715320.819.921.920.7Middle East19.824.965.66.865.910.149101551615.413.615.816.7Source:World Tourism Organization of the United Nations(UNWTO)*Provisional data Classification based on the International Monetary Fund(IMF),see the Statistical Annex of the IMF World Economic Outlook of April 2017,pa

35、ge 175,at www.imf.org/external/ns/cs.aspx?id=29.Arrows()indicate percentage change above 1000.See methodological notes.See box in page Annex 1 for explanation of abbreviations and symbols usedAs the global community navigates the aftermath of the pandemic,the tourism sector has shown remarkable resi

36、lience.In the first quarter of 2023,international tourist arrivals reached 80%of pre-pandemic levels,surpassing the overall recovery rate of 66%witnessed in 2022.However,urgent,strategic policy action is required to address the critical challenge of inadequate investments in the sector,which is vita

37、l for long-term sustainability and innovation.Despite the positive trends seen over recent months,the tourism sector continues to face economic and geopolitical headwinds.It is imperative to recognise that a robust and sustainable recovery hinges on decisive policy measures that stimulate investment

38、s.Investments in tourism not only drive economic growth,but also serve as a catalyst for job creation,innovation,and inclusive development.Globally,foreign direct investment(FDI)has faced several challenges,including rising interest rates,which constrain financing,and geopolitical tensions.These fac

39、tors have not only impacted the tourism sector,but also other industries around it.We estimate that the Covid pandemic alone has resulted in a loss of$2.6tn in international tourism revenues since 2020.To expedite economic recovery and ensure the long-term sustainability of the tourism value chain,c

40、oncerted policy action is required to attract,promote,and mobilise FDI in the sector.These investments serve as powerful drivers,revitalising destinations and facilitating sustainable and green initiatives.By prioritising investments aligned with the Sustainable Development Goals,as outlined in the

41、Glasgow Declaration on Climate Action in Tourism,policymakers can accelerate the transition towards more environmentally friendly practices.This encompasses initiatives such as the development of green buildings,retrofitting projects,and the adoption of sustainable technologies.The UNWTO calls on it

42、s member states to unlock the full potential of the tourism sector as a catalyst for positive change,first by investing in education and supporting innovative talent.To ensure the growth and competitiveness of the sector,significant investments must be made in education and talent by upskilling the

43、professional workforce and implementing vocational and technical programmes.Only in this way can we equip young people of whom only 50%have completed secondary education with the knowledge and capabilities they need to thrive in the sector.These investments will then pave the way for a skilled workf

44、orce that can deliver exceptional growth,drive innovation and,by embracing digital technologies,enhance the competitiveness and resilience of the tourism sector.By prioritising investments in talent and innovation,we can unlock new opportunities and ensure the sector remains at the forefront of tech

45、nological advancements.We also call for greater collaborations and partnerships between governments,international organisations,financial institutions and private sector stakeholders.By leveraging the collective expertise and resources of these entities,we can foster sustainable tourism development.

46、It is crucial to develop investment frameworks and guidelines that will enable our member states to innovate their approach to attract,promote and facilitate investments driving the sector forward.The UNWTO is honoured to once again collaborate with fDi Intelligence to present this report.By leverag

47、ing trusted data and insights,this report aims to provide a comprehensive understanding of greenfield investments in our sector.It is crucial to prioritise policy actions that support the accelerated achievement of the 2030 Agenda,encompassing the pillars of People,Planet and Prosperity,thereby ensu

48、ring a sustainable future for tourism.Unlocking the full potential of tourism:a call for high-level action7TOURISM INVESTMENT 2023 UNWTOS COMMENTThe pandemic alone has resulted in a loss of$2.6tn in international tourism revenues since 2020Zurab Pololikashvili,secretary-general,UNWTOFDI projects int

49、o Asia-Pacific In total,517 tourism foreign direct investment(FDI)projects were recorded in the Asia-Pacific region between 2018 and 2022,representing$65.1bn of capital investment and creating more than 105,600 jobs.Following a decline in 2020 and 2021,the number of announced projects into the regio

50、n increased marginally by 2.4%to 42 projects in 2022.Job creation in the region peaked in 2018,with more than 49,000 jobs created and fell to its lowest in 2021,when approximately 4300 jobs were created through tourism FDI.The number of jobs created from tourism-related investments increased by 6%fr

51、om 2021 to 2022.China attracted the highest number of tourism FDI projects between 2018 and 2022,receiving 79 announced projects;15%of the total market share in the region.China peaked for tourism FDI in 2019,with 30 announced projects,yet inbound project numbers have steadily declined since then.In

52、dia attracted three times more tourism FDI projects in 2022 than it did in 2021,and ranked as the top destination country in the region last year.Between 2018 and 2022,India received a total of 51 announced tourism FDI projects,representing a market share of 9.9%in Asia-Pacific and more than$2.2bn i

53、n capital investment.India was the source of 15 tourism investments in 2022,making it the sectors largest source country in the Asia-Pacific region last year.Between 2018 and 2022,India was the source of 16%of the regions outbound tourism FDI projects.Asia-PacificINDIA51SINGAPORE40VIETNAM37AUSTRALIA

54、49THAILAND36MALAYSIA22INDONESIA29PHILIPPINES26CHINA79JAPAN57TOP 10 COUNTRIES IN ASIA-PACIFIC FOR TOURISM FDI,20182022Source:fDi Markets()TOURISM FDI INTO ASIA-PACIFIC 20182022YearCapital investment($bn)*201830.3201925.620205.320212.620221.2Total65.1Source:fDi Markets()*Estimates includedTOURISM INVE

55、STMENT 2023 ASIA-PACIFIC81120110213051606170415071803140Australia attracted the second-largest number of tourism FDI projects in the Asia-Pacific region in 2022.Tourism FDI project numbers grew by 40%from five in 2021 to seven in 2022.Between 2018 and 2022,Australia was the regions fourth-largest ma

56、rket for tourism FDI projects.It held a market share of 9.5%with a total of 49 tourism related investments,valued at more than$2.2bn.Japan attracted the second-largest number of tourism FDI projects between 2018 and 2022,receiving 57 announced projects which represented 11%of the total market share

57、in the Asia-Pacific region.However,tourism FDI into Japan remained stagnant between 2021 and 2022.Between 2018 and 2022,Vietnam received 37 tourism FDI projects which represented a regional market share of 7.2%.Tourism FDI into Vietnam generated more than 7800 new jobs and$6.4bn from 2018 to 2022.Fa

58、cts and figuresTOURISM FDI INTO ASIA-PACIFIC,20182022Source:fDi Markets()*Estimates includedLOCATION OF TOURISM FDI PROJECTS INTO ASIA-PACIFIC,2018202215%China11%Japan10%India9.5%Australia7.7%Singapore7.2%Vietnam7.0%Thailand5.6%Indonesia5.0%Philippines4.3%Malaysia18%OtherSource:fDi Markets()20222021

59、202020192018ProjectsJobs010000200003000040000500000501001502002509TOURISM INVESTMENT 2023 ASIA-PACIFIC517Total projects105,662Total jobs*ProjectsJobs*IRELAND30SPAIN133FRANCE96TURKEY52ITALY45UK160NETHERLANDS32GERMANY133POLAND31PORTUGAL58FDI projects into Europe Europe attracted 1004 tourism foreign d

60、irect investment(FDI)projects between 2018 and 2022.During this period,$51.1bn was invested and more than 102,000 jobs were created.The volume of tourism FDI projects in Europe increased by 16%from 2021 to 2022,attracting 167 projects last year.However,FDI projects in the regions tourism industry re

61、mained below 55%of its 2019 figures.Capital investment and the number of jobs created by tourism FDI both peaked in 2018.Over the following four years,capital investment and job creation in the tourism cluster declined by 89%and 68%respectively.The UK was the top destination for tourism FDI in Europ

62、e between 2018 and 2022,attracting 160 projects;16%of total tourism FDI in Europe.The UK was also the top source market,with 311 outbound tourism projects tracked at a value of$18.3bn.The top destination market for capital investment in the region between 2018 and 2022 was Spain.Projects into the co

63、untry generated$19.4bn worth of capital investment which equated to a market share of 38%.Spain and Germany ranked second and third respectively in the region by inbound project numbers in the tourism cluster between 2018 and 2022.When combined,the two countries accounted for more than one-quarter o

64、f inbound tourism projects in Europe.Turkey was the top tourism FDI destination and source market in emerging Europe,attracting 27%of inbound tourism FDI projects(52)in emerging Europe.The country also accounted for 20%of the outbound FDI projects(12).EuropeTOURISM FDI INTO EUROPE,20182022YearCapita

65、l investment($bn)*201825.9201911.620206.420214.320222.9Total51.1Source:fDi Markets()*Estimates includedTOP 10 COUNTRIES IN EUROPE FOR TOURISM FDI,2018202221401204160101120121140811001411606180Source:fDi Markets()TOURISM INVESTMENT 2023 EUROPE10TOURISM FDI INTO EUROPE,20182022LOCATION OF TOURISM FDI

66、PROJECTS INTO EUROPE,20182022Source:fDi Markets()16%UK13%Spain13%Germany9.6%France5.8%Portugal5.2%Turkey4.5%Italy3.2%Netherlands3.1%Poland3.0%Ireland23%Other20222021202020192018ProjectsJobs0500010000150002000025000300003500040000100150200250300350France saw a 85%increase in the number of inbound tou

67、rism FDI projects from 13 in 2021 to 24 in 2022.The number of projects announced into France in 2022 is only marginally less than the 28 tourism FDI projects announced in 2019.Last year,Ireland matched the number of FDI tourism projects that it attracted in 2021,registering nine new project announce

68、ments.FDI tourism created close to 600 new jobs in Ireland last year,with capital investment valued at$194m.Despite the war,Ukraine attracted an impressive six tourism FDI projects between 2018 and 2022,with a capital expenditure value of more$145m in 2022.Facts and figuresSource:fDi Markets()*Estim

69、ates included11TOURISM INVESTMENT 2023 EUROPE1004Total projects102,389Total jobs*ProjectsJobs*Tourism sector embraces recovery through strategic investments and innovationThe fruits of these endeavours have been nothing short of remarkable,with the organisation executing 15 start-up competitions,dra

70、wing 18,764 participants from more than 150 countries.Accompanying these efforts are eight innovation challenges,attracting 2450 participants from more than 130 countries.What sets these initiatives apart is the unmistakable quality of the start-ups that have gravitated to UNWTOs programs.Distinguis

71、hed by their pioneering ideas and visionary solutions,these ventures have shown their clear potential.Such is the magnitude of their impact that they have successfully secured an astounding$2bn in funding,empowering the young and talented,and infusing the sectors overall development with renewed vig

72、our and resilience for the future.with new skills through upskilling and vocational workforce programmes,creating quality job opportunities,and raising average wages across the entire tourism value chain.Additionally,we champion substantial investments in digitalisation,especially for the small and

73、medium-sized enterprises that constitute 80%of the tourism sector.more equitable and thriving industry.The UNWTO urges its member states to make bold strides in innovation and education,too.Our research has shown that venture capital(VC)investments in the travel sector have shown continuous growth o

74、ver the past decade.To take just one example,$455bn was invested in travel and mobility tech start-ups between 2010 and 2019.VC investment into the sector inevitably retreated in the pandemic years,only to come back in force,with$20bn into travel and mobility start-ups in 2022 alone.As the sector st

75、eers its course towards recovery and growth,UNWTO now,more than ever,prioritises innovation,education and strategic investments as the pillars for recalibrating and adapting to these ever-evolving market dynamics.Spearheading a series of initiatives,we equip the professional workforce Strategic inve

76、stments hold the key to propelling the recovery of the tourism sector and fostering its long-term sustainability through innovation.In line with its wider vision,the World Tourism Organization of the United Nations(UNWTO)remains dedicated to bolstering the investment promotion frameworks of its memb

77、er states and nurturing a robust tourism innovation ecosystem.Through pioneering innovative strategies that attract and promote investments,we advocate for measures ranging from tax exemptions for sustainable projects to the establishment of initiatives fostering matchmaking funds.These initiatives

78、strengthen social impact,community development and inclusion through tourism,setting the stage for a TOURISM INVESTMENT 2023 INNOVATION12$455bn was invested in travel and mobility tech start-ups between 2010 and 2019Natalia Bayona,executive director,UNWTODownload your free sample reporttoday at Make

79、 informed investment decisions and identify trends using our global,industry-leading foreign direct investment(FDI)data,powered by fDi Markets,available as comprehensive downloadable reports.Create customised reports based on key trends,FDI projects,companies,industry analysis,source countries and m

80、uch more.Customised foreign directinvestment reportsFDI projects into North America North America attracted 232 tourism foreign direct investment(FDI)projects between 2018 and 2022,representing$10.4bn in capital investment and more than 19,600 jobs.The number of FDI tourism projects in North America

81、 increased from 33 in 2021 to 39 in 2022.In the same period,capital investment in the tourism cluster in North America decreased by 9%to$1.1bn.Job creation in the region also declined from approximately 2800 jobs in 2021 to 2500 jobs in 2022.Florida was North Americas leading state for tourism FDI p

82、rojects between 2018 and 2022.In the five-year period,the state attracted 37 tourism FDI projects,followed by California(34)and New York(33).The three aforementioned states captured 45%of all tourism FDI projects in North America.Florida maintained the top position as the most attractive destination

83、 market for tourism FDI in the North America region also in 2022.Despite recording the same number of tourism FDI projects in 2022 as 2021,capital investment into the states tourism industry increased by 18%from$230m in 2021 to almost$340m last year.However,job creation declined by 25%from 2021.Betw

84、een 2018 and 2022,the US held its rank as the top performing country for tourism FDI in the North America region with 198 tourism FDI projects,worth an estimated$8.7bn.Canada meanwhile,witnessed an increase of tourism FDI projects from three in 2021 to eight in 2022 and experienced an impressive 79%

85、rise in job creation from 96 in 2021 to more than 460 in 2022.North AmericaTOP 10 STATES/PROVINCES IN NORTH AMERICA FOR TOURISM FDI,20182022CALIFORNIA34ILLINOIS6NEW YORK33QUEBEC5FLORIDA37NEW JERSEY7BRITISH COLUMBIA6ALBERTA5COLORADO4ONTARIO13TOURISM FDI INTO NORTH AMERICA,20182022YearCapital investme

86、nt($bn)*20183.420193.620201.020211.220221.1Total10.4Source:fDi Markets()*Estimates includedSource:fDi Markets()TOURISM INVESTMENT 2023 NORTH AMERICA1461015111526303135212536401620TOURISM FDI INTO NORTH AMERICA,20182022LOCATION OF TOURISM FDI PROJECTS INTO NORTH AMERICA,2018202220222021202020192018Pr

87、ojectsJobs0100020003000400050006000304050607080Source:fDi Markets()16%Florida15%California14%New York5.6%Ontario3.0%New Jersey2.6%British Columbia2.6%Illinois2.2%Quebec2.2%Alberta1.7%Colorado35%OtherFlorida attracted the most tourism FDI projects in North America between 2018 and 2022,with a 16%mark

88、et share of all tourism projects in the region.California garnered the highest proportion of capital expenditure and job creation in the region between 2018 and 2022.It held a 22%share of tourism capital investment and 17%share in job creation.The state was also the largest source market for tourism

89、 capital investment in North America,accounting for$17.4bn of outbound capital investment between 2018 and 2022.Ontario was Canadas top-performing province and fourth-largest destination market in North America for tourism FDI projects.It retained this position due to the attraction of four tourism

90、FDI projects in 2022 and the creation of an estimated 300 jobs.Facts and figuresSource:fDi Markets()*Estimates included15TOURISM INVESTMENT 2023 NORTH AMERICA232Total projects19,616Total jobs*ProjectsJobs*FDI projects into Latin America and the Caribbean Latin America and the Caribbean attracted 340

91、 tourism foreign direct investment(FDI)projects between 2018 and 2022.This resulted in$27.9bn-worth of capital investment and more than 112,300 new jobs created.Tourism FDI by capital expenditure in Latin America and the Caribbean more than doubled last year,from$1.1bn in 2021 to$2.5bn in 2022.Job c

92、reation in the region also rose by 95%from 5700 in 2021 to more than 11,000 in 2022.The primary investment destination for tourism FDI in Latin America and the Caribbean between 2018 and 2022 was Mexico,representing 31%of all tourism FDI projects into the region.Mexico was also the top country for c

93、apital investment holding 31%($8.6bn)of market share and job creation(more than 31,100)in the region.Colombia and Brazil ranked second and third for FDI tourism projects,attracting 45 and 31 projects between 2018 and 2022,representing 13%and 9.1%regional market share,respectively.The Dominican Repub

94、lic came second for capital investment between 2018 and 2022,attracting$6.2bn,representing 22%of the market share.Moreover,it was the top destination country for capital investment and jobs created in 2022,with$1.5bn invested and more than 7000 jobs created.Latin America and the CaribbeanTOP 10 COUN

95、TRIES IN LATIN AMERICA AND THE CARIBBEAN FOR TOURISM FDI,20182022TOURISM FDI INTO LATIN AMERICA AND THE CARIBBEAN,20182022YearCapital investment($bn)*20189.0201911.320204.020211.120222.5Total27.9Source:fDi Markets()*Estimates includedBRAZIL31ARGENTINA22CHILE17COSTA RICA13PERU30ECUADOR6DOMINICAN REPU

96、BLIC26CUBA17MEXICO105COLOMBIA4521401204160101120811006180Source:fDi Markets()TOURISM INVESTMENT 2023 LATIN AMERICA&THE CARIBBEAN16Source:fDi Markets()31%Mexico13%Colombia9.1%Brazil8.8%Peru7.6%Dominican Republic6.5%Argentina5.0%Cuba5.0%Chile3.8%Costa Rica1.8%Ecuador8.2%OtherLOCATION OF TOURISM FDI PR

97、OJECTS INTO LATIN AMERICA&THE CARIBBEAN,20182022TOURISM FDI INTO LATIN AMERICA AND THE CARIBBEAN,2018202220222021202020192018ProjectsJobs010000200003000040000500000306090120150Peru faced a significant decline in capital investment in tourism FDI from 2021 to 2022,falling from$117.2m to$1.2m.Job crea

98、tion over the period also decreased by 98%.This decline has been ongoing since the outbreak of the coronavirus pandemic.Panama was the top source market for tourism FDI between 2018 and 2022 with a market share of 37%.The countrys strong outbound performance can be traced back to the outbound projec

99、ts announced by Selina,a hospitality brand that targets millennial and Gen Z travellers,which was headquartered in Panama before relocating to the UK in early 2019.Brazil and Colombia were the second-and third-largest source markets for tourism FDI in Latin America and the Caribbean between 2018 and

100、 2022,with a combined market share of 28%.Facts and figuresSource:fDi Markets()*Estimates included17TOURISM INVESTMENT 2023 LATIN AMERICA&THE CARIBBEAN340Total projects112,375Total jobs*ProjectsJobs*FDI projects into Middle East and Africa A total of 322 tourism foreign direct investment(FDI)project

101、s were recorded in the Middle East and Africa(MEA)region between 2018 and 2022,representing$20.9bn of capital investment and creating more than 47,900 jobs.Tourism FDI projects in the MEA region increased by 43%from 47 in 2021 to 67 in 2022.Tourism FDI into the region in 2022 created more than 6700

102、jobs and generated more than$2.5bn of capital investment.The UAE attracted the highest number of tourism FDI projects between 2018 and 2022,receiving 114 announced projects,representing more than a third(35%)of the total market share in the MEA region.Following a 65%increase on 2021,it attracted the

103、 highest number of tourism related investments in 2022,with 33 announced projects at a combined value of more than$752m.Between 2018 and 2022,Saudi Arabia attracted 31 tourism related FDI projects.It attracted a total of nine tourism FDI projects in 2022,which was on par with its performance in 2019

104、 and up 80%from 2021.Between 2018 and 2022,the MEA region was the source of 131 tourism related investments.Of this,72 projects came from firms based in the UAE.Outbound tourism FDI from the UAE during this period was valued at more than$3.6bn.Middle East and AfricaSource:fDi Markets()*Moroccos bord

105、ers are based on the map published by the UN geospatial serviceTOP 10 COUNTRIES IN THE MIDDLE EAST AND AFRICA FOR TOURISM FDI,20182022ISRAEL9UAE114QATAR14OMAN13SAUDI ARABIA31SOUTH AFRICA10MOROCCO*16BAHRAIN10TANZANIA10EGYPT19TOURISM FDI INTO THE MIDDLE EAST AND AFRICA,20182022YearCapital investment($

106、bn)*20185.820198.720201.520212.420222.5Total20.9Source:fDi Markets()*Estimates includedTOURISM INVESTMENT 2023 MIDDLE EAST AND AFRICA1821401204160101120811006180TOURISM FDI INTO THE MIDDLE EAST AND AFRICA,20182022LOCATION OF TOURISM FDI PROJECTS INTO THE MIDDLE EAST AND AFRICA,20182022Source:fDi Mar

107、kets()35%UAE9.6%Saudi Arabia5.9%Egypt5.0%Morocco4.3%Qatar4.0%Oman3.1%South Africa3.1%Bahrain3.1%Tanzania2.8%Israel24%Other20222021202020192018ProjectsJobs050001000015000200002500020406080100120Israel garnered$224m-worth of tourism FDI in 2022,which was a five-year high.Meanwhile the number of announ

108、ced tourism-related investments destined for Israel declined by 33%from 2021 to 2022.The number of tourism FDI projects into South Africa declined by one-third from 2021 to 2022.Last year,South Africa welcomed 1.7%less capital investment than in 2021.However,tourism FDI into the country in 2022 resu

109、lted in the creation of approximately 360 new jobs which equates to 44%of all tourism jobs created in South Africa between 2018 and 2022.Between 2018 and 2022,Oman attracted more than$1.8bn in capital investment from tourism FDI.In 2022,tourism FDI into Mozambique created more than 400 jobs and repr

110、esented more than$200m of capital investment.This accounts for approximately two-thirds of the total amount of tourism related investment into Mozambique between 2018 and 2022.Facts and figuresSource:fDi Markets()*Estimates included19TOURISM INVESTMENT 2023 MIDDLE EAST AND AFRICA322Total projects47,

111、922Total jobs*ProjectsJobs*The hotel and tourism sector accounted for almost two-thirds of all projects in the tourism cluster between 2018 and 2022.Foreign direct investment(FDI)project numbers increased by 25%from 2021 to 2022.However,capital investment in the hotel and tourism sector declined fro

112、m$48.9bn in 2018 to$7.8bn in 2022.Meanwhile,job creation in the sector has remained at less than a third of its 2019 high of 94,300 since 2020.Between 2018 and 2022,accommodation remained the largest sub-sector of tourism FDI globally,accounting for more than half(51%)of all FDI projects.More than 7

113、0%of capital investment($126.8bn)and job creation(270,000)in the tourism cluster was generated by the accommodation sub-sector during the same period.Travel arrangements and reservation services ranked as the second-largest sub-sector for tourism FDI by number of projects recorded between 2018 and 2

114、022.FDI project numbers in the sub-sector grew almost 2.5 times from 29 in 2021 to 72 in 2022 almost equal the subsectors 2019 total,signalling a strong rebound in the industry as international tourism started to recover following the impact of Covid19.Software and IT services was the second-largest

115、 sector for tourism FDI projects between 2018 and 2022.Its share of global FDI tourism projects grew from 10%in 2018 to 16%in 2020,22%in 2021 and 28%in 2022,indicating the sectors resilience and its ongoing shift towards digitisation.The software publishers(excluding video games)sub-sector was the t

116、hird-largest recipient of FDI projects,growing by 32%between 2018 and 2022.Sector overviewSource:fDi Markets()TOP FIVE SECTORS FOR GLOBAL TOURISM FDI PROJECTS 20182022TOP FIVE SUB-SECTORS FOR GLOBAL TOURISM FDI PROJECTS 20182022Source:fDi Markets()TOURISM INVESTMENT 2023 SECTOR OVERVIEW20Hotels&tour

117、ismSoftware&IT servicesLeisure&entertainmentBusinessservicesReal estate050040030020010020182019202020212022AccommodationTravel arrangement&reservationservicesSoftware publishers,except video gamesPerforming arts,spectator sports,&relatedInternet publishing,broadcasting&web search20182019202020212022

118、0100200300400500The North America and Asia-Pacific regions each contribute three companies to the top 10 investors list for tourism foreign direct investment(FDI)between 2018 and 2022.The rest of the top 10 comprises companies from Europe,with Spain-based Melia,UK-based Intercontinental Hotels Group

119、,France-based Accor and UK-based Selina all featuring.Selina,a hospitality brand that targets millennial and Gen Z travellers,was the top company for tourism FDI between 2018 and 2022.The company,which was founded in 2012,announced 90 projects during the 20182022 period,which is 11 more than second-

120、placed Accor.Selina was also significantly ahead of other investors for new jobs,with an estimated 23,700 roles created.The main regional destination market was Latin America.The company also established a research and development centre in Tel Aviv,Israel in February 2018,which created 40 jobs for

121、developers and software engineers,reinforced by an announcement in April 2019 that the centre would be further expanded.Despite being in expansion mode across hotels and technology,Selina has faced hurdles this year.In the first quarter of 2023,the company published revenues of$54.2m,which represent

122、s a 32%increase on the same quarter in 2022,while occupancy rates also experienced growth.Yet the company still incurred a loss of$30.3m and is laying off 350 full-time employees by October 2023,with property closures also on the agenda.US-based Marriott International,the lead tourism investor betwe

123、en 2017 and 2021,announced 75 projects in the 20182022 period.Its top market was Asia-Pacific,with 48 inbound projects recorded.Marriott placed second for jobs created and capital invested,with an estimated 17,400 jobs and$11.3bn of capital investment generated.The company looks in healthy shape mov

124、ing forward,despite losing its hold over the tourism FDI market,with net income during the fourth quarter of 2022 representing an increase of$205m on the same quarter in 2021.Marriott also intends to make significant investments in its customer-facing technologies,a positive considering the multiple

125、 data breaches recently experienced by the company.The top company for tourism software FDI for the 20182022 period was China-based Shiji Group,which announced 12 projects.Key investments included the establishment of a new corporate headquarters in Hollywood,Florida,which created 70 jobs,and a Euro

126、pean headquarters opening in Amsterdam for its StayNTouch subsidiary,a company focused on mobile technology and property management systems.Germany-based Holidu,the developer of a software solution for the tourism market,also announced more than 10 projects,with several offices opened across Europe

127、for its Bookiply subsidiary.CompaniesSelina,a hospitality brand that targets millennial and Gen Z travellers,was the top company for tourism FDI between 2018 and 2022 Source:fDi Markets()21TOURISM INVESTMENT 2023 COMPANIES EuropeAccorSelinaHealth CityInternationalTUIGroupCox&KingsAsia-PacificMarriot

128、tInternationalHyattHotelsAccorInterContinentalHotels GroupDusitThaniNorth AmericaRound1SelinaStichtingPensioenfondsABPVirginGroupGoalsSoccerCentresMiddle East&Africa AccorRadissonHospitalityHuazhuHotelsGroupHyattHotelsBarceloSelinaTravel+LeisureCoMinorInternationalGrupoIberostarInterContinentalHotel

129、s GroupLatin America&CaribbeanTOP FIVE INVESTORS BY REGION FOR TOURISM FDI,BY NUMBER OF PROJECTS 20182022Comprehensive knowledge and training for foreign investment professionalsfDi Institute offers in-person training workshops and eLearning courses that allow you and your team to refresh critical k

130、nowledge and gain professional certification and key skills.Our training covers a range of topics,including:Find out more: Investment promotion strategy development Marketing a location Value proposition development Investor targeting and lead generation Best Practices in Aftercare and Business Rete

131、ntion&Expansion Sustainable Development and FDIAbout fDi Intelligence Part of the Financial Times Group,fDi Intelligence is recognised globally for its credible full range of investment promotion and research solutions.Relied upon by the most prominent FDI professionals,we have provided in-depth com

132、mentary and comprehensive data and intelligence since 2001 and continue to pioneer new groundbreaking products to better serve our clients.Expanded portfolioThe product and consulting divisions of Wavteq Group Limited have joined the fDi Intelligence portfolio.The new brands Amplify,IncentivesFlow,I

133、nvestmentFlow,InvestmentMap,Influencers and their strategy and development services greatly complement our portfolio,offering an unrivalled centre of excellence globally,providing news and analysis,data tools,events and strategic guidance for the industry.Products and services include:fDi Markets is

134、 the most comprehensive greenfield FDI tracking database on the market,from the Financial Times.We have an unrivalled track record of real-time data since 2003.Our data is chosen to power the most influential global FDI analytics,decision Published by The Financial Times LtdBracken House 1 Friday St

135、reet London EC4M 9BTEditorJacopo DettoniSenior editorDanielle MylesGlobal markets editorAlex Irwin-HuntHead of fDi marketsGeraldine EwingContributorsNicola Allen,Joshua Crawford,Sarah Daly,Sophie Lewis&Jonathan WildsmithProduction Elliot Smither,production managerNic Bunce,deputy production editorAn

136、drew Petrie,deputy production editorParamjit Virdee,senior designerFor further information,please contact;+44(0)7738 fDiI The Financial Times Ltd 202223TOURISM INVESTMENT 2023 ABOUT USmaking and identify future opportunities and trends.fDi Benchmark is the only comprehensive analysis tool that compa

137、res costs and qualities of investment destinations.Its unique patented algorithmic technology is used by locations,intermediaries and investors alike to assess global footprint strategies.GIS Planning offers a suite of industry-leading online GIS data and mapping tools to attract investment,support

138、business and facilitate research and analysis.The interactive SaaS tools are robust,intuitive and mobile responsive,engaging potential investors directly on Investment Promotion Agency websites.fDi Intelligence magazine firmly established as the worlds premier publication for the business of globali

139、sation.Published on a bi-monthly basis with an ABC-certified,highly targeted circulation of more than 14,000,fDi provides corporate decision-makers with an up-to-date image of the ever-changing global investment map.About the data The report is based on the fDi Markets database of The Financial Time

140、s Ltd,which tracks greenfield investment projects.It does not include mergers and acquisitions or other equity-based or non-equity investments.Only new investment projects and significant expansions of existing projects are included.fDi Markets is the most authoritative source of intelligence on rea

141、l investment in the global economy,and the only source of greenfield investment data that covers all countries and industries worldwide.Retail projects have been excluded from this analysis but are tracked by fDi Markets.The data presented includes FDI projects that have either been announced or ope

142、ned by a company.The data on capital investment and job creation is based on the investment the company is making at the time of the project announcement or opening.As companies can raise capital locally,phase their investment over a period of time,and can channel their investment through different

143、countries for tax efficiency,the data used in this report is different to the official data on FDI flows.The data from fDi Markets is more accurate and a real-time indicator of the real investment companies are making in their overseas subsidiaries.The data shown includes estimates for capital inves

144、tment and job creation derived from algorithms(patent pending)when a company does not release the information.Note that the investment projects tracked by fDi Markets are being constantly updated and revised based on new intelligence being received and the underlying algorithms are constantly improv

145、ing their accuracy over time.The data presented in this report may therefore differ slightly from the real-time data available at fDiM.The World Bank,Unctad,the Economist Intelligence Unit and more than 100 governments around the world as well as major corporations use the data as the primary source of intelligence on greenfield investment trends.