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1、MONITORING SENTIMENT FOR DOMESTIC AND INTRA-EUROPEAN TRAVELTravel horizon:October 2023 March 202421The data collection and research methodology are detailed in the methodological annex(slide 43)This report monitors sentiment and short-term plans for domestic and intra-European travel and is the 17th

2、 wave of a market research project1 which began in September 2020.Results are based on data collected in September 2023 from Europeans in 10 high-volume source markets.68%of Europeans plan to travel between October 2023 and March 2024,representing a 3%decreasecompared to a year ago.The desire to tra

3、vel is strongest among Europeans aged over 35(71%)andcomparatively lower(61%)among the 18-34-year-olds.38%of Europeans plan to travel during the autumn months(October-November),and another 32%duringthe Christmas period(December-January).Visiting a neighbouring country is the leading choice for 32%of

4、 travellers,followed by visiting a non-neighbouring European country(28%).Intentions for leisure trips(69%)slightly decrease compared to a year ago(72%),while the share oftravellers planning a business trip rises to 8%(+3%compared to the same period in 2022).With summer behind,Sun&Beach trips give w

5、ay to City Breaks(19%),Culture&Heritage(17%),andNature&Outdoor(14%)trips as the leading choice for the colder months.WAVE 17 RESEARCH HIGHLIGHTSEuropeans still want to travel,but less than a year ago leisure trips are slightly down while business trips have increased 3WAVE 17 RESEARCH HIGHLIGHTSUse

6、of greener transport options rises to an all-time highHalf of Europeans will fly to their next travel destination.At the same time,the use of train or bus servicesfor travelling rises to the highest-recorded level(17%,up by 5%compared to a year ago),serving as agreener alternative to driving(25%,dow

7、n by 7%compared to 2022).The share of travellers planning to spend up to 1,000 euros(44%)drops(-9%)compared to a year ago,whilethe share of those with a budget of over 1,500 euros increases by 7%(34%).Interestingly,the intendedlength of stay remains similar to the same period last year despite trave

8、l price inflation.4-6 nights remains the most common length of stay for Europeans(29%).The share of travellers who plantrips for more than 7 nights increases with age-from 36%among Europeans aged 18-24 to 42%in the+54age group.Hotels remain the leading accommodation choice for 53%of Europeans and ha

9、ve strengthened theirposition compared to the summer 2023(+3%),being followed by short-term rentals(15%).45%of travellers have partially or fully booked their next trip,down by 11%compared to the pre-summer bookingrush recorded in the previous wave(conducted in May 2023).Pleasant weather(19%),attrac

10、tive deals(17%)and friendly locals(12%)remain Europeans top criteria forchoosing their next travel destination.4Travel price inflation(22%)and personal finances(16%)topEuropeans travel-related worries,followed by a 7%surge inconcerns regarding extreme weather events(14%)comparedto the summer.As econ

11、omic pressures remain,22%of Europeans will opt foroff-seasontrips,13%willtraveltomoreaffordabledestinations,and 13%will book activities and flights inadvance.While at the destination,17%will limit their shopping,and 15%willselectlessexpensiveaccommodationandmoreaffordable restaurants.Travellers aged

12、 35-44 and those over 55 both pursue value formoney actively,with the former booking flights and activities inadvance and the latter favouring more affordable choices.The ongoing war in Ukraine affected the travel plans of 37%ofEuropeans,and a considerable 13%will avoid countries closeto the conflic

13、t zone(+3%compared to a year ago).WAVE 17 RESEARCH HIGHLIGHTS Financial worries and extreme weather concerns shape European travel patternsRECOMMENDATIONS FOR DESTINATIONSRise in off-season travel and less popular destinations 5Extreme weather events are now Europeans third biggest travel-related co

14、ncern.Destinations can enhancetheir tourism resilience level by reviewing the destinations crisis management plan,revamping theirtourism crisis handbook,creating self-assessment crisis-readiness tools and workshops for SMEs,andlaunching projects for a climate-resilient infrastructure(i.e.,sea walls,

15、flood defences,managing vegetationfor reducing the risk of wildfires).Destinations that attract the senior travel segment,especially those seeking longer stays,should prioritisepromoting favourable weather conditions(32%),low crowd levels(31%),and convenient transportationoptions(31%)-the top criter

16、ia for this segment when selecting a destination.A growing share of Europeans plan to travel beyond Europes tourism hotspots,with a rising interest in moreaffordable destinations(13%).More affordable destinations are advised to highlight their price attractivenessand their offering of higher value f

17、or the travellers budget.Off-season trips are a rising trend among Europeans adapting to travel-cost inflation(22%).By launching off-season campaigns,destinations can better spread tourism loads,provide a much-desired crowd-freeexperience,and offer attractive deals.644%of Europeans planning to trave

18、l around Christmas and New Year(December 2023-January 2024)havechosen their destination but have not yet booked.These travellers are more concerned by travel priceinflation(49%vs 34%of Europeans who have partially/fully booked their next trip)and by the economicsituation(35%vs 26%).In response to th

19、ese concerns,marketing campaigns for this audience shouldreassure Europeans confidence in early booking as the right financial decision,by promoting early-bird deals and book now pay later offers.As trips by train gain popularity,tourism businesses close to train stations can join efforts to create

20、driving-freetravel itineraries that match the top interests of railway travellers:enjoying nature(37%),experiencing thelocal culture(35%)and seeing famous landmarks(33%).Preference for hotel stays is higher among more mature travellers;hoteliers can target Europeans over the ageof 54,emphasising the

21、 opportunity to visit famous landmarks,explore the local culture,and learn aboutthe destinations culture and history-in addition to the hotel experience.26%of travellers concerned by their environmental footprint are aged over 54(vs only 15%among travellersaged 18-24),and businesses with a sustainab

22、le tourism certificate could target Europeans in this more-mature age cohort.RECOMMENDATIONS FOR BUSINESSESDestinations for Christmas and New Year are chosen but not yet bookedCONTENTS01.02.03.04.TRAVELPLANNINGTRAVELMETHODOLOGICALPLANSTHE DETAILSCONCERNSANNEXP.9P.27P.37P.431.Dates on the graphs refe

23、r to the following data collection periods for each research wave:2.To present Wave 17 timings in which respondents are most likely to take their next trip,the following time periods should be used as a reference:In 1-2 months:October-November 2023 In 3-4 months:December 2023-January 2024 In 5-6 mon

24、ths:February-March 20243.To present data and insights,the following distinct groups have been analysed:Total respondents:5,993 Respondents most likely to travel in the next 6 months:4,062 Respondents planning to travel internationally within Europe(not necessarily in the next 6 months):4,8524.Signif

25、icant changes between current and previous waves are calculated on a 2.5%significance level.Statistically significant differences are marked using the following symbols:Increasing ,decreasing Numbers next to the arrows reflect the actual change in the share of respondents selecting a specific respon

26、se between current and previous waves6.All data and insights refer to domestic and intra-European travel,unless otherwise stated.Reading the data 8Wave 17Wave 13Wave 14Wave 15Wave 16Wave 17Survey dates13-23 Sept 2215-29 Dec 221-7 March 238 May-4 June 23*11-26 Sept 23NOTE:Fieldwork for Wave 17 was co

27、nducted before the Israeli-Palestinian conflict,ignited in early October 2023 TRAVEL PLANS10Poland72.6%Intention to travel in the next six monthsTop 5 markets most likely to travel in the next six months*Statistically significant difference vs a year ago(Sept 2022)70,1%76,8%72,3%69,4%67,6%14,0%13,4%

28、11,3%10,8%12,8%15,9%9,9%16,5%19,8%19,6%Sept 22surveyDec 22surveyMarch 23surveyMay 23surveySept 23 surveyLikely/Very LikelyNeutralUnlikely/Very UnlikelyUK73.3%4%*Over 2 in 3 Europeans plan to travel in the coming 6 months-a third consecutive decrease since the beginnings of 2023 and 3%below September

29、 2022,possibly due to inflation3%*12%*Italy 74.7%3%*8%*75.4%Belgium65.4%Spain Q7.Do you plan to take an overnight trip domestically or within Europe in the next 6 months,either for personal or professional purposes?No.of respondents:5,99311Q7.Do you plan to take an overnight trip domestically or wit

30、hin Europe in the next 6 months,either for personal or professional purposes?Q6.What criteria will play the most important role in choosing your next holiday destination?No.of respondents:5,993Intention to travel in the next six months by age group28,4%22,1%17,1%16,0%17,8%16,1%12,8%11,6%12,8%12,0%55

31、,4%65,1%71,2%71,2%70,2%18-2425-3435-4445-5455Very unlikely/unlikelyNeutralLikely/very likelyTOP TRAVEL EXPERIENCES BY AGE GROUP:*Statistically significant difference vs a year ago(Sept 2022)18-2445-5455+3%3%3%3%25-3435-44Europeans over the age of 35 are the most eager to travel;desire to travel drop

32、s by 5%among those aged 25-345%3%6%5%14%14%14%16%15%14%17%17%14%18%15%15%19%17%17%SightseeingEnjoy natural landscapesDive into local cultureEnjoy natural landscapesGastronomic experiencesSightseeingEnjoy natural landscapesGastronomic experiencesSightseeingEnjoy natural landscapesGastronomic experien

33、cesDive into local cultureEnjoy natural landscapesDive into local cultureGastronomic experiences28,5%24,8%27,0%25,6%25,7%35,5%34,6%30,1%29,6%32,2%26,4%28,2%27,8%29,0%28,1%7,7%10,0%10,7%12,0%10,4%1,9%2,4%4,4%3,8%3,7%Sept 22surveyDec 22surveyMarch 23surveyMay 23surveySept 23surveyWithin my countryTo a

34、 neighbouring countryTo a non-neighbouring European countryTo destinations outside EuropeDo not know yet12Q10.When are you most likely to go on your next trip either in your country or within Europe?When will Europeans travel next?No.of respondents:4,052Where will Europeans travel within the next 6

35、months?38,8%27,4%29,8%38,1%38,4%33,6%33,9%40,2%39,2%32,2%21,0%32,5%22,6%15,1%20,3%6,7%6,2%7,4%7,7%9,1%Sept 22surveyDec 22surveyMarch 23surveyMay 23surveySept 23surveyIn 1-2 monthsIn 3-4 monthsIn 5-6 monthsDo not know yetQ11.Where do you plan to travel in the next 6 months?*Statistically significant

36、difference vs a year ago(Sept 2022)38%of Europeans plan to travel in the autumn months(October-November 2023);visiting a neighbouring country is the preferred choice(32%),slightly down compared to a year ago(-3%)3%60,3%Intend to travel to Europe61,5%Intend to travel to Europe70,6%October-JanuaryOct-

37、Nov 23Dec 23-Jan 243%Feb-March 2472,4%October-January3%13Q13.To which country(ies)do you plan to travel next?TOP 10 COUNTRIESNo.of respondents:4,852*Please use this map as a reference onlySept 23 surveyFrance7,4%Italy7,0%Spain6,8%Germany5,7%Greece4,4%Austria3,8%Croatia3,7%Czech Republic3,7%Portugal3

38、,7%United Kingdom3,2%3%PREFERRED COUNTRIES FOR EUROPEANS NEXT INTERNATIONAL TRIP8%21%Top 3 markets to take a business tripUKTop 3 markets to take a leisure trip76.4%14Q9.For what reason are you most likely to travel within Europe next?Purpose of travel for respondents most likely to travel in the ne

39、xt six monthsNo.of respondents:4,05272,1%72,1%69,1%67,6%69,1%15,4%15,0%14,8%13,7%14,6%5,0%5,4%7,6%8,7%7,8%6,5%6,7%8,1%9,6%7,8%1,0%0,8%0,4%0,4%0,7%Sept 22surveyDec 22surveyMarch 23surveyMay 23surveySept 23surveyFor leisureTo visit friends/relativesFor businessFor an event(sports,festival,etc.)OtherRe

40、sults for business trip per country are indicative due to small sample bases*Statistically significant difference vs a year ago(Sept 2022)Business trips register a 3%annual increase,mainly driven by German,Spanish and Swiss travellers3%3%Italy78.6%Poland73%Germany 11.7%11.5%Spain Switzerland 11%5%*5

41、%*Q16.What type of leisure trip within Europe are you most likely to undertake next?Q6.Which of the following travel experiences will you look for during your next trip to Europe?No.of respondents:4,052Preferred type of leisure trip in the next six monthsPreferred type of experiences in the next six

42、 months*Statistically significant difference vs a year ago(Sept 2022)17,7%16,1%15,5%14,6%13,9%8,3%4,7%3,7%2,3%2,3%Enjoy natural landscapesGastronomic experiencesDive into local cultureSightseeingLearn about history and cultureActive experiencesSPA&WellnessAcquire new skillsA spiritual experienceLuxu

43、ry shoppingCity Breaks,Culture&Heritage travels,and Nature&Outdoors getaways continue to hold sway as the most sought-after holiday types among Europeans in the coming monthsCity BreakCulture&HeritageNature&OutdoorsSun&BeachAGE GROUPS MOST INTERESTED IN THIS TYPE OF TRIPMOST COMMON LENGTH OF STAY&BU

44、DGETTOP 4 EXPERIENCES TO TRY No.of respondents:4,05236%5522%45-5424%25-3424%35-4429%5523%35-4445%4-6 nights46%4-6 nights41%4-6 nights31%4-6 nights26%500-1000 28%500-1000 31%500-1000 36%500-1000 22%Learn about history 18%Dive into local culture 16%Sightseeing15%Enjoy natural landscapes 20%Sightseeing

45、 17%Learn about history 17%Dive into local culture17%Gastronomic experiences 19%Enjoy natural landscapes 17%Gastronomic experiences 15%Dive into local culture 14%Sightseeing 26%Enjoy natural landscapes 15%Gastronomic experiences 14%Dive into local culture 12%Active experiences EUROPEANS MOST IN-DEMA

46、ND TRIP TYPES AND EXPERIENCESTravel horizon:October 2023-March 2024Analysis of preferred type of leisure trip by age,length of stay,budget and types of experiences36%Up to 3 nights21%Up to 3 nights28%7-9 nights31%7-9 nights21%Up to 500 22%1001-1500 24%1001-1500 20%1001-1500 27%5521%25-34SNAPSHOT:AUS

47、TRIAN TRAVEL PLANSTravel horizon:October 2023-March 2024No.of respondents:500(total sample of respondents per country)TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS59%63%20%14%21%23%Sept 22Sept 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL P

48、ERIODSWHERE TO?23%INTENDED LENGTH OF STAY AND BUDGET32%33%16%8%11%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights26%28%18%10%7%5%6%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Germany 12%Italy 8%Croatia 6%Hungary 5%France 5%TRAVEL READINESSTOP 3 TYPES OF TRIPS18%29%33%

49、20%Trip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet13%Wellness&Relaxation14%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY32%21%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips37%2

50、9%16%5%*10%*4%*TRAVEL READINESSThe intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last year33%with partner13%solo31%with family6%*13%*7%*5%*6%*6%*6%*6%*4%*6%*6%*3%*3%*3%*TRAVELLING WITH?4%*October-November2

51、3December 23-January 24February-March 244%*Nature&Outdoors14%5%*City Break21%3%*SNAPSHOT:BELGIAN TRAVEL PLANSTravel horizon:October 2023-March 2024No.of respondents:500(total sample of respondents per country)TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS73%65%14%13%13%21%Sept

52、22Sept 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?20%INTENDED LENGTH OF STAY AND BUDGET23%28%24%13%12%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights18%24%19%14%9%9%8%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+F

53、rance 14%Italy 7%Spain 7%Netherlands 5%Germany 4%TRAVEL READINESSTOP 3 TYPES OF TRIPS18%31%26%25%Trip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet12%Sun&Beach16%Nature&Outdoors21%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING

54、COUNTRY31%28%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips10%*34%25%21%8%*TRAVEL READINESSThe intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last yearTRAVELLING WITH?

55、11%*8%*City Break13%5%*7%*8%*October-November23December 23-January 24February-March 248%*13%*5%*4%*33%with partner13%solo24%with family20%*5%*3%*5%*4%*5%*7%*4%*4%*4%*4%*TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS25%15%32%28%SNAPSHOT:BRITISH TRAVEL PLANSTravel horizon:October

56、 2023-March 2024No.of respondents:750(total sample of respondents per country)Sun&Beach31%71%73%14%12%15%15%Sept 22Sept 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?29%INTENDED LENGTH OF STAY AND BUDGET21%38%24%9%8%Up to 3nights4-6nights7-9nights

57、10-12nightsOver 12nights21%33%21%11%7%3%4%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Spain 13%France10%Italy 9%Greece 7%Trkiye4%TRAVEL READINESSTOP 3 TYPES OF TRIPSCity Break18%Trip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked

58、 yet11%ANOTHER EUROPEAN COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPETOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips55%32%29%19%The intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same t

59、ime last year5%*TRAVELLING WITH?October-November23December 23-January 24February-March 245%*42%with partner12%solo33%with family4%*3%*Culture&Heritage13%8%*8%*3%*4%*4%*TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS18%29%26%27%SNAPSHOT:DUTCH TRAVEL PLANSTravel horizon:October 20

60、23-March 2024No.of respondents:500(total sample of respondents per country)Sun&Beach16%Nature&Outdoors21%61%62%21%15%18%23%Sept 22Sept 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?19%22%INTENDED LENGTH OF STAY AND BUDGET18%31%27%12%12%Up to 3nigh

61、ts4-6nights7-9nights10-12nightsOver 12nights14%26%22%13%11%8%7%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Germany 10%France8%Belgium 7%Spain7%Austria5%TRAVEL READINESSTOP 3 TYPES OF TRIPSTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip

62、not booked yet11%City Break18%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY38%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips12%*5%*28%26%24%The intended budget is per person,including accommodation,transportation and travel activit

63、ies*Significant increase or decrease vs the same time last year5%*6%*8%*9%*4%*5%*3%*4%*3%*TRAVELLING WITH?5%*3%*4%*4%*October-November23December 23-January 24February-March 2438%with partner16%solo26%with family14%*7%*3%*TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS14%25%32%29

64、%SNAPSHOT:FRENCH TRAVEL PLANSTravel horizon:October 2023-March 2024No.of respondents:750(total sample of respondents per country)Sun&Beach13%67%63%11%12%22%25%Sept 22Sept 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?30%INTENDED LENGTH OF STAY AND

65、 BUDGET17%34%26%13%11%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights17%24%20%14%9%9%7%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Italy 9%Spain 7%Greece6%Portugal5%Croatia 4%TRAVEL READINESSTOP 3 TYPES OF TRIPSCulture&Heritage23%Trip fully bookedTrip partially booked

66、Destination not chosenDestination chosen but trip not booked yet15%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY31%18%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips22%26%29%3%*4%*The intended budget is per person,including accommod

67、ation,transportation and travel activities*Significant increase or decrease vs the same time last year36%with partner13%solo30%with family5%*4%*TRAVELLING WITH?3%*4%*October-November23December 23-January 24February-March 243%*11%*7%*5%*Nature&Outdoors16%4%*4%*6%*4%*8%*5%*8%*5%*4%*7%*4%*4%*TRAVEL SEN

68、TIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS22%31%30%17%SNAPSHOT:GERMAN TRAVEL PLANSTravel horizon:October 2023-March 2024No.of respondents:750(total sample of respondents per country)Sun&Beach15%Nature&Outdoors15%71%62%14%13%16%24%Sept 22Sept 23Likely/Very LikelyNeutralUnlikely/Very U

69、nlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?24%TRAVELLING WITH?INTENDED LENGTH OF STAY AND BUDGET19%30%21%15%14%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights17%24%18%14%11%8%9%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Spain 6%Italy6%Czech Republic 6%A

70、ustria 6%France 5%TOP 5 EUROPEAN DESTINATIONS*TRAVEL READINESSTOP 3 TYPES OF TRIPSTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet15%34%27%21%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY27%27%*Based on total sample,

71、without reference to domestic tripsThe intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last year11%*5%*7%*6%*4%6%*8%*9%*5%*9%*3%*10%*4%*6%*October-November23December 23-January 24February-March 246%*5%*31%wi

72、th partner17%solo23%with family17%*4%*4%*City Break14%3%*6%*3%*3%*5%*5%*TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS18%17%37%28%SNAPSHOT:ITALIAN TRAVEL PLANSTravel horizon:October 2023-March 2024No.of respondents:750(total sample of respondents per country)Culture&Heritage36%

73、72%75%14%12%15%13%Sept 22Sept 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?33%INTENDED LENGTH OF STAY AND BUDGET23%48%20%6%3%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights18%32%23%12%7%5%4%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.

74、5002.501-3.0003.001+France 10%Spain 10%Germany 6%Austria 6%Greece 5%TRAVEL READINESSTOP 3 TYPES OF TRIPSTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet7%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY24%29%TOP 5 EUROP

75、EAN DESTINATIONS*Based on total sample,without reference to domestic trips30%32%20%The intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last year5%*11%*8%*4%*4%*TRAVELLING WITH?4%*38%with partner8%solo33%with

76、 family7%*7%*3%*October-November23December 23-January 24February-March 249%Nature&Outdoors12%Wellness&Relaxation3%*5%*9%*15%*SNAPSHOT:POLISH TRAVEL PLANSTravel horizon:October 2023-March 2024No.of respondents:500(total sample of respondents per country)TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES

77、OF TRIPS&DESTINATIONS85%73%5%8%11%19%Sept 22Sept 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?31%INTENDED LENGTH OF STAY AND BUDGET15%40%27%9%9%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights18%23%16%18%12%6%7%Up to 500501-1.0001.001-1.50

78、01.501-2.0002.001-2.5002.501-3.0003.001+Italy 8%Czech Republic 7%Germany 6%Greece6%Spain5%TRAVEL READINESSTOP 3 TYPES OF TRIPS14%24%40%22%Trip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet10%Culture&Heritage16%City Break20%Coast&Sea11%NEIGHBOURING

79、COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY26%26%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips35%27%20%4%*6%*11%*7%*TRAVEL READINESSThe intended budget is per person,including accommodation,transportation and travel activities*Significant in

80、crease or decrease vs the same time last year32%with partner13%solo35%with family8%*12%*9%*9%*TRAVELLING WITH?3%*7%*October-November23December 23-January 24February-March 245%*8%*4%*4%*4%*4%*5%*7%*SNAPSHOT:SPANISH TRAVEL PLANSTravel horizon:October 2023-March 2024No.of respondents:500(total sample o

81、f respondents per country)TRAVEL SENTIMENTTRAVEL PLANNINGPREFERRED TYPES OF TRIPS&DESTINATIONS75%75%13%14%13%11%Sept 22Sept 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVELPOPULAR TRAVEL PERIODSWHERE TO?33%35%INTENDED LENGTH OF STAY AND BUDGET21%49%20%6%4%Up to 3nights4-6nights7-

82、9nights10-12nightsOver 12nights14%32%23%15%7%7%3%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+France 15%Italy 11%Germany 9%Portugal6%UK6%TRAVEL READINESSTOP 3 TYPES OF TRIPS16%15%48%21%Trip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not

83、booked yet7%Culture&Heritage20%City Break39%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY22%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips33%32%15%TRAVEL READINESSThe intended budget is per person,including accommodation,transporta

84、tion and travel activities*Significant increase or decrease vs the same time last year43%with partner13%solo28%with family4%*6%*8%*4%*10%*3%*7%*TRAVELLING WITH?3%*6%*3%*3%*October-November23December 23-January 24February-March 247%*6%*4%*5%*6%*Nature&Outdoors12%3%*3%*TRAVEL SENTIMENTTRAVEL PLANNINGP

85、REFERRED TYPES OF TRIPS&DESTINATIONS21%28%28%23%SNAPSHOT:SWISS TRAVEL PLANSTravel horizon:October 2023-March 2024No.of respondents:493(total sample of respondents per country)69%63%17%15%14%22%Sept 22Sept 23Likely/Very LikelyNeutralUnlikely/Very UnlikelyINTENTION TO TRAVEL26%with partner16%solo32%wi

86、th familyPOPULAR TRAVEL PERIODSWHERE TO?18%INTENDED LENGTH OF STAY AND BUDGET25%35%20%10%10%Up to 3nights4-6nights7-9nights10-12nightsOver 12nights14%22%18%15%14%8%9%Up to 500501-1.0001.001-1.5001.501-2.0002.001-2.5002.501-3.0003.001+Italy 11%Germany 8%France 6%Austria 6%Spain 6%TRAVEL READINESSTOP

87、3 TYPES OF TRIPSTrip fully bookedTrip partially bookedDestination not chosenDestination chosen but trip not booked yet14%Sun&Beach15%NEIGHBOURING COUNTRYWITHIN MY COUNTRYOUTSIDE EUROPENON-NEIGHBOURING COUNTRY35%25%TOP 5 EUROPEAN DESTINATIONS*Based on total sample,without reference to domestic trips3

88、5%29%20%TRAVEL READINESSThe intended budget is per person,including accommodation,transportation and travel activities*Significant increase or decrease vs the same time last yearTRAVELLING WITH?8%*6%*5%*6%*10%*4%*6%*October-November23December 23-January 24February-March 249%*7%*10%*City Break13%Coas

89、t&Sea15%6%*4%*4%*5%*PLANNING THE DETAILSDont know yet2 trips1 trip18 Q8.How many trips do you plan to take in the next 6 months,within Europe?36%of Europeans plan to travel once by March 2024(-5%vs a year ago);taking three or more trips is up by 5%-mainly among Europeans travelling solo or with thei

90、r friendsNumber of intended trips within Europe in the next six months 3 trips5+trips4 tripsNoneNo.of respondents:4,05242,3%37,4%32,0%29,1%34,2%33,4%30,9%32,7%15,0%20,0%25,8%27,7%6,8%6,9%8,9%6,9%With my partnerWith my familyWith friendsBy myselfDo not know yet3+trips2 trips1 tripNumber of intended t

91、rips within Europe by preferred travel companion(top 4)*Statistically significant difference vs a year ago(Sept 2022)Sept 23 survey36,3%32,8%12,0%4,9%4,1%2,6%7,3%5%4%21%3+trips7%6%9%7%5%5%38%of travellers30%of travellers13%of travellers13%of travellers5%Preferred modes of transport for respondents m

92、ost likely to travel in the next six monthsTop 5 markets most likely to travel by plane in the next six monthsFranceItaly49.4%68.6%Poland45.9%UK71.3%19Q13.Which of the following modes of transport would you most consider using during your next trip within Europe?Spain76.1%*Statistically significant

93、difference vs a year ago(Sept 2022)51,1%53,7%50,2%48,3%50,3%32,2%29,4%26,4%24,6%25,4%11,9%9,8%10,2%10,9%12,1%2,3%4,0%5,1%4,4%1,7%1,8%4,2%5,0%3,9%2,4%2,4%4,1%5,5%3,2%Sept 22surveyDec 22surveyMarch 23surveyMay 23surveySept 23surveyBy airBy an owned carBy train*By bus*By ship or ferryBy a rented car*Up

94、 to September 22,By train/bus was recorded as one answerNo.of respondents:4,052Interest in train and bus travel(17%)increases;these transport options serve as a green alternative to driving,which drops by 7%compared to a year ago5%*7%*17%5%*5%*3%*8%*5%*23%40%24%8%6%21%32%20%13%8%4%3%21%39%23%9%8%17%

95、27%21%14%9%6%5%Up to 3 nights4-6 nights7-9 nights10-12 nights Over 12 nightsUp to 500euros501-1,000euros1,001-1,500euros1,501-2,000euros2,001-2,500euros2,501-3,000eurosOver 3,000eurosSept 22 surveySept 23 surveyPlanned budgetThe budget is per person per trip,including accommodation,transportation an

96、d travel activitiesIntended length of stay(nights)Q17.What would be the length of your next overnight trip?Q18.How much do you intend to spend on your next overnight trip(per person,including accommodation,transportation and travel activities)?No.of respondents:4,052The anticipated duration of holid

97、ays remains the same while spending increases:more travellers are budgeting over 1,500 euros per trip,while budgets of up to 1,000 euros are on the decline20TRAVELLERS IN ORGANISED GROUPS AND FOR BUSINESS PURPOSES SPEND MORE39%of Europeans travelling with an organised group or with a business collea

98、gue plan to spend over 2,000 euros,compared to only 22%among Europeans travelling with their family34%7%*5%*4%*44%9%*No.of respondents:4,16521 3 nights4-6 nights7-9 nights 54Over 12 nights10-12 nights7-9 nights4-6 nightsUp to 3 nights22,6%18,7%14,3%14,6%16,8%28,9%27,1%28,6%27,5%30,0%18,5%19,5%20,4%2

99、0,4%22,3%9,9%12,9%14,3%15,3%13,9%8,5%9,4%10,1%9,0%8,8%5,3%5,8%7,2%7,5%3,9%6,2%6,6%5,0%5,7%4,3%18-2425-3435-4445-54 54Over 3,000 euros2,501-3,000 euros2,001-2,500 euros1,501-2,000 euros1,001-1,500 euros501-1,000 eurosUp to 500 eurosNo.of respondents:4,052Q17.What would be the length of your next over

100、night trip?Q18.How much do you intend to spend on your next overnight trip(per person,including accommodation,transportation and travel activities)?42%31%38%37%35%30%Europeans aged 25-54 are more likely to spend over 1,500 euros on their trip 23Q14.Which of the following types of accommodation would

101、 you most consider staying at during your next trip within Europe?Preferred type of accommodation for respondents most likely to travel in the next 6 months53%of Europeans prefer to stay in a hotel,and 15%opt for short-term rentals-similar to a year agoHotel chain or resortIndependent hotel/resortFr

102、iends and/or familyOther paid serviced accommodation(bed and breakfast,etc.)Hostel/motelShort-term rental via online platform Camping/caravanOther27,9%26,2%27,8%28,8%28,7%25,0%23,3%24,1%26,2%26,7%15,4%17,2%15,3%15,7%15,8%11,1%10,3%10,8%11,1%11,5%8,6%9,4%8,9%8,2%7,3%6,1%5,9%5,7%4,7%4,8%4,6%6,4%5,9%4,

103、2%3,8%1,3%1,3%1,5%1,1%1,5%Sept 22 surveyTravellers staying in hotels are more likely to visit famous landmarks(39%vs 29%),experience the local culture (40%vs 31%),and learn about the destinations culture and history(35%vs 28%),compared to non-hotel guestsNo.of respondents:4,05253%Dec 22 survey*No st

104、atistically significant difference vs a year ago(Sept 2022)Mar 23 surveyMay 23 surveySept 23 survey45%of travellers have already partially or fully booked their next trip-same as last year and down by 11%compared to the pre-summer booking rushQ21.Please select a response which best describes the pla

105、nning for your next trip:No.of respondents:3,82224*Statistically significant difference vs a year ago(Sept 2022)No.of respondents:4,052Planning status for the next trip26,0%24,5%28,5%29,7%21,9%8,6%9,6%10,5%13,1%10,8%10,0%10,3%12,5%13,5%12,5%38,2%38,4%32,5%28,9%37,1%17,2%17,2%16,1%14,7%17,7%Sept 22su

106、rveyDec 22surveyMarch 23surveyMay 23surveySept 23surveyI have not yet chosen where I will travel next I have chosen where I want to go but not yet booked/arranged my tripI have booked/arranged the accommodation for my next tripI have booked/arranged the transportation for my next tripI have booked/a

107、rranged all travel and accommodation components for my next trip45%45%3%*4%*The type of trip may determine the time of bookingThose who choose cruises(56%),beach breaks(44%)and wellness trips(44%)are more likely to book ahead,compared to holiday makers who prefer culture and heritage(37%)or city bre

108、aks(38%).56%2518,3%21,0%26,8%24,8%21,0%24,4%20,2%28,6%36,8%39,4%38,9%30,7%In my countryA neighbouringcountryA non-neighbouringEuropean countryOutside EuropeDestination chosen,but trip not yet bookedTrip partially bookedTrip fully bookedBooking status and travel destinationQ21.Please select a respons

109、e which best describes the planning for your next trip:No.of respondents:4,052Sept 23 survey4%*3%*6%*Statistically significant difference vs a year ago(Sept 2022)6%*Trip bookings for December-January(+8%)and February-March(+13%)surge,perhaps due to increased interest in early-bird deals36,4%15,7%14,

110、2%25,1%23,6%19,9%29,4%43,7%44,1%In 1-2 monthsIn 3-4 monthsIn 5-6 monthsBooking status and timing of next tripOct-Nov 23Dec 23-Jan24Feb-March 2439%34%11%*13%*4%*62%4%*3%*8%*13%*Q5.What criteria will play the most important role in choosing your next holiday destination?No.of respondents:5,993Top 8 cr

111、iteria for choosing the next travel destination26Pleasant weather,good deals and friendly locals are stilltop criteria for Europeans choosing a travel destination*Statistically significant difference vs a year ago(Sept 2022)The importance of pleasant weather increases with age:32%of respondents aged

112、 over 54 take weather into consideration when deciding on their next holiday destination vs only 10%among travellers aged 18-24.18,7%17,1%12,2%9,9%9,3%6,8%6,2%5,9%Pleasant weatherconditionsBargains andattractive dealsFriendly andwelcoming localsDestination is notcrowdedDirect transportroutesPreserve

113、d naturaland culturalheritageHealth&safetyprotocolsFully lifted travelrestrictionsTRAVEL CONCERNSNo.of respondents:4,052Q4.What currently concerns you the most about travelling within Europe?WHAT DO EUROPEAN TRAVELLERS WORRY ABOUT?Inflation and personal finances continue to top Europeans concerns,wh

114、ile concerns regarding extreme weather events spike by 7%after a volatile summer across EuropeTop 4 marketsconcerned with rising travel costsTop 4 marketsconcerned with personal financesPoland27%Spain 24%Italy24%France24%Poland17%UK17%Spain 16%Belgium 16%*Statistically significant difference vs a ye

115、ar ago(Sept 2022)*Statistically significant difference vs the pre-summer period(May 2023)28The biggest concerns about travelling within Europe(Sept 23 survey)3%*7%*PolandTop 5 markets changing their travel plans29Q2.How has the ongoing war between Russia and Ukraine affected your plans to travel wit

116、hin Europe in the next 6 months?How has the ongoing war between Russia and Ukraine affected your travel plans?No.of respondents:5,993Switzerland 39.8%4,4%5,0%12,8%7,5%7,4%8,8%45,4%8,7%Sept 23surveyI had not planned any overnight trips in the next six monthsIt did not affect me at allI will wait and

117、see how the war evolves before booking a tripI made the trip with some changes from the initial plan(accommodation/transport)I changed my trip from international to domesticI changed my itinerary to avoid countries neighbouring the conflict zoneI rescheduled it for another dateI cancelled my trip co

118、mpletely8%*Statistically significant difference vs a year ago(Sept 2022)Most often mentioned change:The effect of the ongoing war in Ukraine on the travel plans of Europeans increases(+8%),and a considerable 13%have avoided countries neighbouring the conflict zone(+3%)15%19%15%12%13%37%I changed my

119、itinerary to avoid countries neighbouring the conflict zone Austria38.1%Germany40.2%46.4%7%*3%*Italy 44.5%No.of respondents:4,05222%OFF-SEASON JOURNEYS5%*13%MORE AFFORDABLE DESTINATIONS13%EARLY BOOKING OF ACTIVITIES13%EARLY BOOKING OF FLIGHTS12%LOW-COST FLIGHTS11%PACK LIGHT9%LAST-MINUTE FLIGHT DEALS

120、Q19.In the context of inflation and rising travel costs,which of the following travel behaviours are you most likely to adopt before reaching your next destination?*Statistically significant difference vs May 2023AMID RISING COSTS,EUROPEANS ADAPT TRAVEL PREFERENCES AND BOOKING BEHAVIOR PRIOR TO REAC

121、HING THEIR DESTINATIONSTHE IN-DESTINATION BEHAVIOR IS CHANGING TOO TO FIT WITHIN THE AVAILABLE BUDGETQ20.In the context of inflation and rising costs of travel,which of the following travel behaviours are you most likely to adopt during your next vacation?No.of respondents:4,05217%LESS SHOPPING/PURC

122、HASES15%LESS EXPENSIVE ACCOMMODATION15%LESS EXPENSIVE RESTAURANTS/SELF-CATERING12%USE OF PUBLIC TRANSPORT OR BIKE RENTALS11%AFFORDABLE ALL-INCLUSIVE PACKAGES11%LESS ACTIVITIES WITH ADMISSION FEES9%LESS BARS&NIGHTCLUBS32Q22.Thinking about the next six months,do you foresee any changes in your budget

123、for each of the following categories?Travel remains a key necessity in Europeans life:54%of the respondents aim to maintain a similar travel budget in the next months,while 17%intend to increase it 16%19%20%17%21%22%20%19%30%25%23%23%8%12%12%11%9%14%15%13%8%13%14%10%59%50%48%54%58%50%51%57%45%44%44%

124、47%49%42%40%45%47%41%40%46%44%38%37%41%23%22%22%22%19%20%20%18%23%23%24%22%32%31%30%29%40%36%35%30%44%39%37%39%Dec22Mar23May23Sept23Dec22Mar23May23Sept23Dec22Mar23May23Sept23Dec22Mar23May23Sept23Dec22Mar23May23Sept23Dec22Mar23May23Sept23I willspendmuch lessI willspendabout thesameI willspendmuchmore

125、No.of respondents:5,993Travelling(domestic or international)Food&home supplies(groceries)Energy&fuel(for home or vehicle)Sports&personal care(e.g.,gym subscription,hairdressers)Leisure activities(e.g.,theatre,concerts,restaurants,bars,etc.)Shopping(clothes,electronics&other retail goods)Anticipated

126、changes in spending,in the coming six months27%of Europeans concerned by the economic situation will spend much less on travelling,and 60%of those concerned by travel price inflation will maintain their past travel budget3%3%6%3%5%6%4%5%4%*Statistically significant difference vs the pre-summer perio

127、d(May 2023)METHODOLOGICAL ANNEXMETHODOLOGICAL DETAILS THE SURVEYCountryTotalUKITESATFRDEPLBECHNLAge18-248870448896925679818778125-34136112731431281521061291331391,25135-4412613410311514015012082105931,16845-541381681057614616892111103841,19155262266175782401881269971971,602Total750750500500750750500

128、5004935005,99334 The report is the result of online market research of Europeans who took at least two overnight trips during the last three years(2020-2022)Distribution/data collection period:Wave 13:13-23 September 2022;sample=5,988/Wave 14:15-29 December 2022;sample=6,000/Wave 15:1-7 March 2023;s

129、ample=6,000/Wave 16:8 May-4 June 2023;sample=6,002/Wave 17:11-26 September 2023;sample=5,993 Countries:Germany,United Kingdom,France,Netherlands,Italy,Belgium,Switzerland,Spain,Poland and Austria Languages:English,French,German,Italian,Spanish,Polish and Dutch Research themes examined:travel persona

130、s(one question),travel concerns and impact of external shocks on travel(8 questions),and travel intentions,preferences and trip planning(13 questions)47%of the Wave 17 survey respondents are male and 53%are female.Sample size and age groups are listed below:Copyright 2023 European Travel Commission(

131、ETC)Study on Monitoring Sentiment for Intra-European TravelAll rights reserved.The contents of this report may bequoted,provided the source is given accurately andclearly.Distribution or reproduction in full is permitted forown or internal use only.While we encourage distribution via publicly access

132、iblewebsites,this should be done via a link to ETCscorporate website,www.etc-corporate.orgData sources:This report is based on research conductedby MINDHAUS(www.mindhaus.gr)and should be interpreted by users according to their needs.Please note that while every possible effort has been made to ensure the data in this report is accurate,it is not possible to eliminate every margin of error.Published by the European Travel CommissionRue du March aux Herbes,61,1000 Brussels,BelgiumWebsite:www.etc-corporate.orgEmail:ISBN No:978-92-95107-69-4Cover photo:Simon SpringDesign:MINDHAUS