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1、Global AttractionsAttendance Report2022 CreditsTEA/AECOM 2022 Theme Index and Museum Index:The Global Attractions Attendance ReportPublisher:Themed Entertainment Association(TEA)Research:AECOM Economics+AdvisoryEditor:Martin PalickiProducer:Francisco RefuerzoDesign Team:Sakshi Bhatia,Sweta Sahu,Vish

2、akha SharmaPublication team:Beth Chang,Linda Cheu,John Dietz,Doris Li,Jodie Lock,Andrew Logan,Daisy Long,Jason Marshall,Martin Palicki,Michael Posso,Francisco Refuerzo,Catherine Ritter,John Robinett,Chris Yoshii,Skyler Young.2023 TEA/AECOM.All rights reserved.ContactsFor further information about AE

3、COM:Economics+AdvisoryJohn RobinettSenior Vice President Economics,Americas T+1 213 593 8100Chris YoshiiVice President Economics,Asia-PT+852 3922 9000Linda CheuVice President Economics,AT+1 415 796 8100Jodie LockAssociate Director Economics,EMEAT+44 207 061 7000Architecture and DesignJohn Dietz,AIA,

4、NCARBArchitecture Studio Manager,Senior AT+407 284 4863For information about TEA(Themed Entertainment Association):Beth ChangExecutive Director Economics,Asia-PT+852 3922 8109Francisco RefuerzoSenior Analyst Economics,Americas T+1 213 593 8490Zak Nawrocki,AIA,NCARBManaging PrincipalOT+1 407 843 6552

5、Martin PalickiTheme Index Editor and Press Contact T+1 262 412 7107TEAconnect.orgLindsey Nelson TEA Executive Directorlindseyteaconnect.orgT+1 818 843 8497 Cover image:Kings Island in Mason,Ohio celebrated its 50th anniversary in 2022.Cedar FairOpposite page:Bugs,an exhibition created by Te Papa Ton

6、garewa Museum of New Zealand and Weta Workshop California Academy of SciencesThe definitive annual attendance study for the themed entertainment and museum industries.Published by the Themed Entertainment Association(TEA)and the Economics practice at AECOM.Global AttractionsAttendance Report20224Sun

7、 World Ba Na Hills SunWorldThe Big Picture6The Americas18Asia-Pacific36EMEA48Museums60About The Study80Frequently Asked Questions81Contents5The Big PictureThis years report marks the last in a three-year series documenting the impact of Covid-19 on the global attractions industry.As such,we have hel

8、d the 2019 rankings as constant in order to show the recovery story of parks and museums and their performance relative to 2019 all the way through to 2022.The global attractions industry hit an attendance peak in 2019,before the pandemic forced an abrupt stop to a multi-year growth streak.Although

9、2020 attendance figures showed one of the steepest year-over-year attendance drops in history,the industry also began to show its resilience by working with government agencies to facilitate safe and smooth reopenings and meet the pent-up demand of local markets eager to get out of the house.While t

10、he unpredictable nature of the Covid-19 pandemic and related restrictions punctuated the recovery of some places in 2022,the year marked a return to normal for many attraction operators around the globe,who reported annual attendance or revenues(and sometimes both)at par or even above pre-pandemic l

11、evels.In 2022,operators became laser-focused on improving the guest experience.Francisco RefuerzoSenior Analyst,AECOM Economics+Advisory6Jolly Rancher Remix Hersheypark7As predicted in the 2020 report,2021 was a bounce-back year for many parts of the world.But savvy attractions operators had to figu

12、re out how to best serve the new,more sophisticated consumer base that emerged from the pandemic amidst everchanging government regulations and capacity restrictions,which ultimately led to innovations in guest services and accelerated the widespread adoption of new app-based technologies.In 2022,op

13、erators became laser-focused on improving the guest experience,learning that they were able to achieve or surpass pre-pandemic revenues even with reduced attendance levels,and realizing that in an increasingly competitive entertainment landscape,high-quality and memorable guest experiences are going

14、 to drive future demand.Local MarketsThroughout the pandemic years,local markets played a critical role in keeping attractions alive.While travel restrictions were lifted in many parts of the world,overall travel figures had not completely recovered in 2022.This was especially true for international

15、 travel.The major theme park hub of Orlando was able to achieve huge gains in attendance mostly due to the strength of the domestic market,with many major operators noting international and group business had not fully bounced back until the end of 2022.Despite travel restrictions and capacity limit

16、ations in Japan at the beginning of 2022,Universal Studios Japan had surprisingly strong attendance,buoyed by its new Super Nintendo World and demonstrating the strength and power of a popular homegrown brand.Guests approach the Flight of the Sky Lion attraction at the LEGOLAND Windsor resort.Photo

17、coutesy of:LEGOLAND Windsor8198.7mTop 25 theme parks worldwide attendance 2022141.4mTop 25 theme parks worldwide attendance 2021additional days,or moving to a system requiring separate tickets for such events.Many parks have offered discounted night tickets,but some parks are also getting creative w

18、ith ways to capture repeat visitors.For example,Parque Xcaret in Mexico offers discounted rates that can be redeemed within a few days after your initial visit.Events and seasonal programming played an increasingly important role in attracting the local market,as operators created new reasons for gu

19、ests to visit multiple times a year.Halloween season proved to be some of the most profitable and busiest days of the year.Operators with popular Halloween programming,such as Universal,Six Flags,and Cedar Fair are adding more capacity,Lotte World Adventure Busan Legacy Entertainment9Events and seas

20、onal programming played an increasingly important role in attracting the local market,as operators created new reasons for guests to visit multiple times a year.SophisticatedConsumerThe pandemic revealed a sophisticated consumer base that is willing to pay more for out of home entertainment and expe

21、riences.However,consumers also demand more in terms of comfort,ease,quality,and satisfaction.Overall tolerance for big crowds and long waits seems to have gone down.Operators continued to introduce strategies like dynamic pricing and ticketing products,as well as make big investments in mobile app s

22、ervices and improvements in the way they engage with guests.Business intelligence and data analytics were a big part of informing changes to operations and management for many parks.In many ways operators have become more sophisticated as well,especially as they move to adopt new diversity,equity,an

23、d inclusion(DEI)and environmental,social,and governance(ESG)policies.Disney expanded its employee dress code to be more inclusive and allow cast members to express their identity.Cedar Fair embarked on an ESG strategy in 2022 and filed its first report at the start of 2023.Parks in the Europe,Middle

24、 East,and Africa region are pioneers in developing solutions and practices that address sustainability concerns.Efteling and PortAventura are leading examples on this front,reducing waste and carbon footprints,and relying on renewable energy through initiatives like the PortAventura Solar Project.Bo

25、ysenberry Festival at Knotts Berry Farm in Bunea Park,California Cedar Fair10The pandemic revealed a sophisticated consumer base that is willing to pay more for out of home entertainment and experiences.Improvingthe GuestExperienceLessons learned and trends emerging from the pandemic,many of them de

26、scribed above,have led attractions operators to center their investments and strategies around improving the guest experience.And those improvements came in all shapes and sizes-from expansion of premium services like Disneys Genie+that allow guests to experience more attractions to small but import

27、ant improvements in food and beverage offerings such as Cedar Fair and Six Flags committing to complete overhauls of their food programs.Another strategy involving crowd control is Disneys efforts to purposefully limit capacity Opening Ceremony Fireworks Display at Avengers Campus,Disneyland Paris D

28、isney11hotel openings included the Efteling Grand Hotel,Disneys Hotel New York-The Art of Marvel at Disneyland Paris,and the first Toy Story themed hotel at Tokyo Disney Resort.Larger resort expansions that include multiple hotel properties are underway at several resorts including PortAventura,Atla

29、ntis Dubai,Grupo Xcaret in the Riviera Maya,and Universals Epic Universe in Orlando.The recently announced Disneyland Forward expansion plan in Anaheim is another reminder that even the oldest parks will continue to reinvent themselves and offer new experiences to keep guests coming back.(sometimes

30、by 20 percent)at some of its domestic and international parks during key holiday periods in order to preserve the guest experience.Some of these improvements have the dual goal of maintaining the per capita spending and length of stay trends at parks that emerged post-pandemic.However,there has also

31、 been some resistance to the increased cost of visiting parks.In response to guest feedback,Disney announced efforts to make the parks more accessible,such as adding more of the lowest-price day tickets at Disneyland Resort in Anaheim.Similarly,in 2023 Cedar Point announced its first drop in gate ti

32、cket prices in nearly twenty years.Around the world,parks looked for opportunities to engage with guests beyond the gate,such as developing their surrounding properties into full resort concepts by introducing themed or immersive hotels and/or new complimentary uses like retail and leisure activitie

33、s.New Dutch theme park Efteling recently created a carport system with solar panels-a big step towards its goal to reach climate neutrality by 2030.Efteling12Around the world,parks looked for opportunities to engage with guests beyond the gate.Universal unveiled a new family-focused theme park conce

34、pt slated for Texas.Universal Destinations&ExperiencesMxico Espectacular,Parque Xcaret Grupo Xcaret132019 RANKPARKLOCATION%CHANGE 2021-202220222021202020191MAGIC KINGDOM THEME PARK AT WALT DISNEY WORLD RESORT,LAKE BUENA VISTA,FL,U.S.35%17,13312,691 6,941 20,963 2DISNEYLAND PARK AT DISNEYLAND RESORT,

35、ANAHEIM,CA,U.S.97%16,881 8,573 3,674 18,666 3TOKYO DISNEYLAND AT TOKYO DISNEY RESORT,TOKYO,JAPAN90%12,0006,300 4,160 17,910 4TOKYO DISNEYSEA AT TOKYO DISNEY RESORT,TOKYO,JAPAN74%10,1005,800 3,400 14,650 5UNIVERSAL STUDIOS JAPAN,OSAKA,JAPAN125%12,3505,500 4,901 14,500 6DISNEYS ANIMAL KINGDOM AT WALT

36、DISNEY WORLD,LAKE BUENA VISTA,FL,U.S.25%9,0277,194 4,166 13,888 7EPCOT AT WALT DISNEY WORLD,LAKE BUENA VISTA,FL,U.S.29%10,0007,752 4,044 12,444 8CHIMELONG OCEAN KINGDOM,HENGQIN,CHINA-41%4,4007,452 4,797 11,736 9DISNEYS HOLLYWOOD STUDIOS AT WALT DISNEY WORLD,LAKE BUENA VISTA,FL,U.S.27%10,9008,589 3,6

37、75 11,483 10SHANGHAI DISNEYLAND AT SHANGHAI DISNEY RESORT,SHANGHAI,CHINA-38%5,3008,480 5,500 11,210 11UNIVERSAL STUDIOS FLORIDA AT UNIVERSAL ORLANDO,FL,U.S.20%10,7508,987 4,096 10,922 12UNIVERSALS ISLANDS OF ADVENTURE AT UNIVERSAL ORLANDO,FL,U.S.21%11,0259,077 4,005 10,375 wTop 25 Amusement/Theme Pa

38、rks WorldwideATTENDANCE(in thousands)2022 attendance trends were still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.2023 TEA/AECOM142019 RANKPARKLOCATION%CHANGE 2021-20

39、22202220212020201913DISNEYCALIFORNIA ADVENTURE PARK AT DISNEYLAND RESORT,ANAHEIM,CA,U.S.81%9,0004,977 1,919 9,861 14DISNEYLAND PARK AT DISNEYLAND PARIS,MARNE-LA-VALLEE,FRANCE184%9,9303,500 2,620 9,745 15UNIVERSAL STUDIOS HOLLYWOOD,UNIVERSAL CITY,CA,U.S.53%8,4005,505 1,299 9,147 16EVERLAND,GYEONGGI-D

40、O,SOUTH KOREA 56%5,7703,710 2,760 6,606 17LOTTE WORLD,SEOUL,SOUTH KOREA 84%4,5202,460 1,560 5,953 18NAGASHIMA SPA LAND,KUWANA,JAPAN17%4,2003,600 2,400 5,950 19EUROPA-PARK,RUST,GERMANY100%6,0003,000 2,500 5,750 20OCEAN PARK,HONG KONG SAR0%1,4001,400 2,200 5,700 21HONG KONG DISNEYLAND,HONG KONG SAR21%

41、3,4002,800 1,700 5,695 22DE EFTELING,EFTELING THEME PARK RESORT,KAATSHEUVEL,NETHERLANDS65%5,4303,300 2,900 5,260 23WALT DISNEY STUDIOS PARK AT DISNEYLAND PARIS,MARNE-LA-VALLEE,FRANCE183%5,3401,884 1,410 5,245 24OCT HAPPY VALLEY,BEIJING,CHINA-24%3,7404,930 3,950 5,160 25CHIMELONG PARADISE,GUANGZHOU,C

42、HINA-41%2,3003,890 2,681 4,905 TOP 25 TOTAL ATTENDANCE 202241%198,696 141,350 83,258 253,724 TOP 25 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)78%2023 TEA/AECOM141.4mTop 25 amusement/theme parks worldwide attendance 2021198.7mTop 25 amusement/theme parks worldwide attendance 202241%Top 25 amusement/th

43、eme parks worldwide attendance change 202122ATTENDANCE(in thousands)2023 TEA/AECOM15 2023 TEA/AECOM16Circles represent size of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the ranked park indicated by number.Shad

44、ing indicates attendance change at the ranked park versus all other ranked parks.100%KeyFRANCE2 PARKSNETHERLANDS1 PARKFLORIDA,U.S.6 PARKSCALIFORNIA,U.S.3 PARKS167911122131514232235.2m68.8m15.3m5.4m5.4mn/a-undefined changeTop 25 Amusement/Theme Parks Worldwide83.3mTop 25 amusement/theme parks worldwi

45、de attendance 202070%Top 25 amusement/theme parks worldwide attendance change 202021141.4mTop 25 amusement/theme parks worldwide attendance 2021 2023 TEA/AECOM17GERMANY1 PARKSOUTH KOREA2 PARKSCHINA4 PARKSJAPAN4 PARKSHONG KONG2 PARKS19102425820215184316175.4m10.3m15.7m38.7m4.8mFrancisco RefuerzoSenio

46、r Analyst,AECOM Economics+AdvisoryIn the Americas,the process of pandemic recovery continued throughout 2022.The prior years trend of increased per capita spending has continued,and in some cases been amplified.Revenues,particularly for the major operators,are higher than pre-pandemic levels,even in

47、 instances where attendance has dropped or been controlled.Though the region operated largely without travel restriction for the whole year,international travel to the US was down 30%.The United Stated dropped its inbound Covid testing requirement on June 12,2022 too late to really impact the lucrat

48、ive summer travel season.International travel in the fourth quarter of 2022 resumed to mostly normal levels.Quality over QuantityAlthough general attendance trends in the Americas have returned to pre-pandemic levels,park operators have realized that attendance isnt everything.The Americas 18Guardia

49、ns of the Galaxy:Cosmic Rewind,EPCOT,Walt Disney World Resort Disney19their land theming.Now the parks are more intentionally creating and selling technology to allow the guest to more fully interact with the land.Whether that is a wand,a wristband,or other device,guests need that technology in orde

50、r to participate in the gamified elements of a land.This type of theming monetization is a trend we see continuing into the future.This has resulted in a continued focus on creating the best guest experience.Whether through ticketing policy,new merchandise or continued investment in park attractions

51、,being intentional about how visitors interact with(and in turn spend money with)the park and its brands has proven profitable.Special events within the parks remain popular.Extra ticketed events,particularly around Halloween and the winter holidays,continue to drive additional attendance and revenu

52、e to the parks,adding a nice boost to bottom lines in Q3 and Q4.Operators are trying to expand that success into other quarters,such as Six Flags haunt-themed Scream Break launched in spring of 2023.One key trend is the continued refinement of in-park technology that completes the guest experience.T

53、he major parks have been focused on building highly themed,IP-driven lands for the past 10-15 years.Even regional chains like Cedar Fair are weaving more storytelling into Super Nintendo World,Universal Studios Hollywood Universal Destinations&ExperiencesThe prior years trend of increased per capita

54、 spending has continued,and in some cases been amplified.20DisneyBob Igers return to the CEO role at Disney marked a review of the companys strategies and policies in many cases making changes that improved the guest experience starting with the companys ticketing policies.Disneyland increased the n

55、umber of days that their lowest-priced ticket was available and resort parking fees for hotel guests were eliminated at The Walt Disney World Resort.Reducing fees in some areas allowed guests to spend more in the parks and Disney provided plenty of opportunities to do so.Disney Worlds 50th anniversa

56、ry,which ran throughout 2022,featured specialty retail as well as new attractions and shows.The new indoor roller coaster Guardians of the Galaxy:Cosmic Rewind was perhaps the biggest debut,driving attendance to Epcot.Disneyland showed the most dramatic increase over the previous year,as the park fa

57、ced operating restrictions from the state of California throughout most of 2021.UniversalInvestment has been the name of the game at Universal.Coming on the heels of major investment in the companys Asia parks,the focus now seems to be on the USA,with Super Nintendo World opening recently in Hollywo

58、od and the new Epic Universe park rapidly continuing construction in Orlando.Universals extremely popular Halloween Horror Nights(HHN)events in the fall continue to be a major driver of attendance for the company.As a separate ticketed event the parks essentially double their attendance for a day wi

59、th day guests and night guests visiting the park.Its so popular that Universal Orlando announced early this year that HHN 2023 will take place over 44 nights,more than ever before.Tale of the Lion King,Disneyland Resortm Anaheim,California Disney 219.0mTop 10 theme parks in Latin America attendance

60、20226.6mTop 10 theme parks in Latin America attendance 2021140.5mTop 20 theme parks in North America attendance 2022104.8mTop 20 theme parks in North America attendance 2021SeaWorld Parks&EntertainmentThe companys strategy of holding off on new investments in the parks during the pandemic may have n

61、egatively impacted the chain in the short term,but now that new rides and attractions are starting to debut in 2022 and 2023,attendance projections are on the rise.Iron Gwazi,the highly anticipated replacement for Busch Gardens Tampas Gwazi wooden coaster,opened in 2022 to fans delight.The company h

62、as set a goal to get back to its chain-wide attendance record of 25 millions guests in 2008.Six FlagsThe regional park chain is in the midst of a strategy overhaul,with new CEO Selim Bassoul(appointed late in 2021)working to change the parks perception and audience.Six Flags has been lagging behind

63、in both attendance and revenue,but Bassouls attempt to bring in families with more money to spend(instead of the chains primarily teenage audience)will hopefully yield big results soon.To start,Six Flags increased its ticketing prices,revamped its season pass program and eliminated its all-you-can-e

64、at annual meal plan,although the chain has further adjusted some of those changes for the 2023 season.New attractions opened across the park chain,perhaps most notably Wonder Woman Flight of Courage at Six Flags Magic Mountain,the parks twentieth roller coaster.Cedar FairCompared to other operators,

65、Cedar Fair doesnt rely as much on its IP partnership with Peanuts to drive per capita spending.Instead,the company has raised ticket prices and invested in more and better food and beverage options.This was a multi-year program developed prior to the pandemic but accelerated during that down time.Th

66、e result has been an overall increase in the number of transactions as well as an increase in the value per transaction.Cedar Fair has also invested in plussing their resort hotel offerings,specifically at the Cedar Point location.22Iron Gwazi replaced the Gwazi wooden coaster at Busch Gardens Tampa

67、 SeaWorld Parks&EntertainmentSmaller ParksLost Island Theme Park,the United States first new theme park in years opened in 2022.Located in Waterloo,Iowa,the park is a second gate to Lost Island Water Park.It opened relatively late in the season but features an impressive array of rides,including a c

68、ustom dark ride that helps tell the parks backstory.Hersheypark rethemed an existing coaster and added a new flat ride to create a small Jolly Rancher themed area.The coaster includes a tunnel where riders experience the sweet scent of Jolly Rancher candy.Latin America Theme ParksTypically a quiet r

69、egion when it comes to theme parks,Latin America has seen a good share of activity in the last several years.Since Covid,two of the top ten most visited theme parks in Latin America closed:La Feria De Chapultepec in Mexico City and Plaza de Sesamo in Monterey.Instead of pursuing the development of a

70、 traditional theme park,Mexico City initiated the Chapultepec sites transformation into a free admission,pay-as-you-go urban park open to the public,but capable of hosting large-scale events as well as a roller coaster and other rides.In southeast Mexico,federal and state governments have accelerate

71、d the Mayan Train construction,aiming to launch operations by December 2023.At over 900-miles long,the mega-project aims to connect the far reaches of the 23Grupo Xcaret plans to expand its hotel presence around its parks along the Riviera Maya.Grupo XcaretYucatan peninsula with stations at critical

72、 infrastructure points like airports,tourism hotspots such as Tulum and Cancun,and archaeologically-rich,and environmentally-sensitive places like Chichen Itza.The train is designed to generate economic benefits through enhancing tourism as well as improving travel logistics for both cargo and passe

73、ngers.This greatly enhances the position of Grupo Xcaret,the regions dominant operator of eco-tourism parks,activities,and accompanying hotels.In recent years,Xcaret has moved swiftly into the hospitality sector,building out the land adjacent to their parks and creating their own ecosystem of produc

74、ts and experiences centered around local culture,heritage,and nature.The group has expressed interest in building more hotels and parks in the region.Its most recent theme park,Xibalba,opened in 2022.The access the train will provide to their properties may have a big impact on how Xcaret approaches

75、 development in the future.Also on the horizon is the Inka Park set to open in Peru in 2025.Located on the coast of Peru,Inka Park will be inspired by Inka history and culture.It will include over 50 themed attractions in a natural setting,giving guests access to mysterious ruins,archaeological adve

76、ntures and immersive lands.The resort will consist of a theme park,water park,botanical gardens,landscape park,golf course and multiple accommodations.This trend of creating theme park experiences and brands around local culture,indigenous peoples and natural landscapes is popular within Latin Ameri

77、ca.In some ways,parks developed along these lines are creating their own IP that is every bit as valuable to them as titles created in Hollywood studios.24Though often initially built as add-ons to theme parks,operators are now seeing potential for additional attendance and revenue from their water

78、park investments.Water ParksWater parks throughout the Americas performed similarly to theme parks.Absent of pandemic restrictions for 2022,water parks benefitted from pent-up demand and a largely good weather season.In 2021,water parks outperformed the other regions and sectors in terms of recoveri

79、ng pre-pandemic attendance,a trend that gave them strength leading into 2022.Many park operators are beginning to re-evaluate the relationship between existing water parks and the rest of their operations.Perhaps the water park sectors demonstrated resilience during the pandemic,the mounting expecta

80、tions around per capita spending,or a combination of the two,prompted the attention.Six Flags hopes to apply its premiumization strategy to water parks,developing new adults-only areas with food and alcohol,products such as advanced beach chair reservations,and luxuries like cabanas.Though often ini

81、tially built as add-ons to theme parks,operators are now seeing potential for additional attendance and revenue from their water park investments.Riptide Race at Aquatica San Antonio SeaWorld Parks&Entertainment2510.1mTop 10 water parks in Latin America attendance 20227.0mTop 10 water parks in Latin

82、 America attendance 202112.6mTop 20 water parks in North America attendance 202210.7mTop 20 water parks in North America attendance 2021Universal saw this opportunity in 2017 when it introduced the Tapu Tapu wearable wristband system for its Volcano Bay park in Orlando.Every visitor receives a wrist

83、band upon entry,which allows them to link a form of payment,track photos of their party taken by park photographers,and engage with specific interactive elements in the park.Although the wristband does not represent a premium upsell product,Tapu Tapu exemplifies the trend mentioned above about techn

84、ology that becomes the piece that completes the whole experience.Other water park operators such as Cedar Fair,SeaWorld,and Disney continue to invest in their legacy properties as well as new water park products.Cedar Fair operates its Soak City brand of water parks,but 2022 marked the first full ye

85、ar of operating two Schlitterbahn water parks it purchased in 2019.SeaWorld operates several water park brands,but transformed the former Aquatica San Diego into Sesame Place,its family friendly quasi-theme-water park concept(and SeaWorlds first new park since 2013).In 2019,Disney laid claim to the

86、top two most visited water parks in the Americas with Typhoon Lagoon and Blizzard Beach at Walt Disney World in Orlando.However,since parks reopened with the loosening of Covid restrictions,Disney has mostly operated only one park at a time.Typhoon Lagoon was open for almost all of 2022 after being

87、closed for all of 2021.Sesame Place San Diego SeaWorld Parks&Entertainment26New themed area Atlntica opened at Magic City,Suzano,Brazil Magic CityKrakatau Aqua Coaster at Universals Volcano Bay Water Park Universal Destinations&Experiences27 2023 TEA/AECOM28MIDWEST U.S.3 PARKSNORTHEAST U.S.2 PARKS5.

88、3m44.7mFLORIDA,U.S.8 PARKS77.3mCircles represent size of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the ranked park indicated by number.Shading indicates attendance change at the ranked park versus all other ra

89、nked parks.100%Key289111416134567101218199.3m151720ONTARIO,CANADA 1 PARK3.8mn/a-undefined change13CALIFORNIA U.S.6 PARKS2022 attendance trends were still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 ranking

90、s in place for the 2022 report.13Top 20 Amusement/Theme Parks North America2019 RANKPARKLOCATION%CHANGE 2021-202220222021202020191MAGIC KINGDOM THEME PARK AT WALT DISNEY WORLD,LAKE BUENA VISTA,FL,U.S.35%17,13312,691 6,941 20,963 2DISNEYLAND PARK AT DISNEYLAND RESORT,ANAHEIM,CA,U.S.97%16,8818,573 3,6

91、74 18,666 3DISNEYS ANIMAL KINGDOM AT WALT DISNEY WORLD,LAKE BUENA VISTA,FL,U.S.25%9,0277,194 4,166 13,888 4EPCOT AT WALT DISNEY WORLD,LAKE BUENA VISTA,FL,U.S.29%10,0007,752 4,044 12,444 5DISNEYS HOLLYWOOD STUDIOS AT WALT DISNEY WORLD,LAKE BUENA VISTA,FL,U.S.27%10,9008,589 3,675 11,483 6UNIVERSAL STU

92、DIOS FLORIDA,ORLANDO,FL,U.S.20%10,7508,987 4,096 10,9227UNIVERSALS ISLANDS OF ADVENTURE,ORLANDO,FL,U.S.21%11,0259,077 4,005 10,375 8DISNEY CALIFORNIA ADVENTURE PARK AT DISNEYLAND RESORT,ANAHEIM,CA,U.S.81%9,0004,977 1,919 9,861 9UNIVERSAL STUDIOS HOLLYWOOD,UNIVERSAL CITY,CA,U.S.53%8,4005,505 1,299 9,

93、14710SEAWORLD ORLANDO,ORLANDO,FL,U.S.46%4,4543,051 1,598 4,640 11KNOTTS BERRY FARM,BUENA PARK,CA,U.S.6%3,8993,681811 4,238 12BUSCH GARDENS TAMPA BAY,TAMPA,FL,U.S.26%4,0513,210 1,288 4,180 13CANADAS WONDERLAND,MAPLE,ONTARIO,CANADA524%3,768587-3,950 14SEAWORLD SAN DIEGO,SAN DIEGO,CA,U.S.25%3,5072,8001

94、,139 3,731 15CEDAR POINT,SANDUSKY,OH,U.S.4%3,4443,327 1,020 3,610 16SIX FLAGS MAGIC MOUNTAIN,VALENCIA,CA,U.S.-2%2,9933,047 686 3,52117KINGS ISLAND,KINGS ISLAND,OH,U.S.5%3,3403,181 1,626 3,485 18SIX FLAGS GREAT ADVENTURE,JACKSON,NJ,U.S.-26%2,1532,913 598 3,45119HERSHEYPARK,HERSHEY,PA,U.S.6%3,1933,012

95、 1,717 3,384 20SIX FLAGS GREAT AMERICA,GURNEE,IL,U.S.-5%2,5352,675-3,169 TOP 20 TOTAL ATTENDANCE 202234%140,453104,829 44,302 159,108 TOP 20 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)88%2023 TEA/AECOM34%Top 20 amusement/theme parks North America attendance change 202122140.5mTop 20 amusement/theme pa

96、rks North America attendance 2022104.8mTop 20 amusement/theme parks North America attendance 2021ATTENDANCE(in thousands)2023 TEA/AECOM29 2023 TEA/AECOM30GUATEMALA1 PARKCOLOMBIA2 PARKSCHILE1 PARKBRAZIL1 PARKARGENTINA1 PARKMEXICO2 PARKSCircles represent size of attendance at ranked parks at the geogr

97、aphy indicated.Slices within circles represent proportion of attendance at the geography from the ranked park indicated by number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key2.3m.5m.9m.8m1.4m3.1m210843179n/a-undefined change2022 attendance trends were

98、still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.Top 10 Amusement/Theme Parks Latin America2019 RANKPARKLOCATION%CHANGE 2021-202220222021202020191SIX FLAGS MEXICO,MEX

99、ICO CITY,MEXICO54%1,7271,125 701 2,803 2BETO CARRERO WORLD,SANTA CATARINA,BRAZIL23%2,3271,895 1,252 2,241 3PARQUE XCARET,CANCUN,MEXICO27%1,3991,104 736 1,960 4MUNDO PETAPA,GUATEMALA CITY,GUATEMALA99%800402 268 1,330 5LA FERIA DE CHAPULTEPEC,MEXICO CITY,MEXICO-1,306 6PLAZA DE SESAMO,MONTERREY,MEXICO-

100、1,173 7PARQUE MUNDO AVENTURA,BOGOT,COLOMBIA19%752631 344 1,151 8FANTASIALANDIA,SANTIAGO,CHILE38%850615 430 1,100 9THEME PARQUE NACIONAL DEL CAF,QUINDIO,COLOMBIA30%626482 321 1,043 10PARQUE DE LA COSTA,BUENOS AIRES,ARGENTINA30%514395 263 968 TOP 10 TOTAL ATTENDANCE 202235%8,9956,649 4,315 15,075 TOP

101、10 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)71%2023 TEA/AECOM35%Top 10 amusement/theme parks LatinAmerica attendance change 2021-226.6mTop 10 amusement/theme parks Latin America attendance 20224.3mTop 10 amusement/theme parks Latin America attendance 2021ATTENDANCE(in thousands)2023 TEA/AECOM31 2023

102、 TEA/AECOM32.8mFLORIDA,U.S.5 PARKS6.0mTEXAS,U.S.6 PARKSMIDWEST U.S.2 PARKSOUTHERN U.S.4 PARKSNORTHEAST U.S.2 PARKSCircles represent size of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the ranked park indicated b

103、y number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key16201.7m.8m1261918132475891114153.2mn/a-undefined change134272022 attendance trends were still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandem

104、ic.Therefore,we have kept the 2019 rankings in place for the 2022 report.Top 20 Water Parks North America2019 RANKPARKLOCATION%CHANGE 2020-202120222021202020191DISNEYS TYPHOON LAGOON WATER PARK AT WALT DISNEY WORLD RESORT,ORLANDO,FL,U.S.-1,915-2,248 2DISNEYS BLIZZARD BEACH WATER PARK AT WALT DISNEY

105、WORLD RESORT,ORLANDO,FL,U.S.-92%1011,201316 1,983 3UNIVERSALS VOLCANO BAY,ORLANDO,FL,U.S.9%1,850 1,691 551 1,811 4AQUATICA,ORLANDO,FL,U.S.35%1,5481,147 528 1,533 5SCHLITTERBAHN,NEW BRAUNFELS,TX,U.S.7%946888 451 996 6WATER COUNTRY USA,WILLIAMSBURG,VA,U.S.1%707700-7367ADVENTURE ISLAND,TAMPA,FL,U.S.7%6

106、36593 125 656 8AQUATICA SAN ANTONIO,SAN ANTONIO,TX,U.S.8%631586 263 651 9SCHLITTERBAHN,GALVESTON,TX,U.S.34%539402 337 567 10SPLISH SPLASH,CALVERTON,NY,U.S.-542 11SIX FLAGS HURRICANE HARBOR,ARLINGTON,TX,U.S.3%388377 235 538 12SIX FLAGS WHITE WATER ATLANTA,MARIETTA,GA,U.S.-5%350368 238 526 13SIX FLAGS

107、 HURRICANE HARBOR,JACKSON,NJ,U.S.-5%426448 85 482 14TYPHOON TEXAS,KATY,TX,U.S.7%364340 203 478 15SIX FLAGS HURRICANE HARBOR SPLASHTOWN,SPRING,TX,U.S.3%343333-475 16ZOOMBEZI BAY,POWELL,OH,U.S.7%399373 176 466 17SIX FLAGS HURRICANE HARBOR PHOENIX,GLENDALE,AZ,U.S.3%318309-441 18CAMELBEACH,TANNERSVILLE,

108、PA,U.S.66%373225 151 439 19DOLLYWOODS SPLASH COUNTRY,PIGEON FORGE,TN,U.S.31%368281 188 433 20CEDAR POINT SHORES,SANDUSKY,OH,U.S.1%405 402-424 TOP 20 TOTAL ATTENDANCE 202218%12,60710,664 3,847 16,425 TOP 20 ATTENDANCE AS%OF 2019(PRE-PANDEMIC)82%18%Top 20 water parks North America attendance change 20

109、20-2112.6mTop 20 water parks North America attendance 202210.7mTop 20 water parks North America attendance 2021 2023 TEA/AECOMATTENDANCE(in thousands)2023 TEA/AECOM33 2023 TEA/AECOM34BRAZIL6 PARKSBAHAMAS1 PARKCOLOMBIA1 PARKMEXICO1 PARKGUATEMALA1 PARKCircles represent size of attendance at ranked par

110、ks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the ranked park indicated by number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key1.8m2.8m5.9m.5m.8m6104357891n/a-undefined change2022 attendance

111、 trends were still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.Top 10 Water Parks Latin America2019 RANKPARKLOCATION%CHANGE 2021-202220222021202020191THERMAS DOS LARAN

112、JAIS,OLIMPIA,BRAZIL47%1,7291,179 922 1,845 2BAHAMAS AQUAVENTURE WATER PARK,PARADISE ISLAND (NASSAU,NEW PROVIDENCE),BAHAMAS38%1,7511,269 494 1,813 3HOT PARK RIO QUENTE,RIO QUENTE,BRAZIL53%1,430933 734 1,469 4PARQUE ACUATICO XOCOMIL,SAN MARTN ZAPOTITLN,RETALHULEU,GUATEMALA33%833626 121 894 5BEACH PARK

113、,AQUIRAZ,BRAZIL56%782500 312 890 6PISCILAGO,GIRARDOT(BOGOT),COLOMBIA34%816609 307 876 7MAGIC CITY WATER PARK,SUZANO,BRAZIL32%616467 355 681 8THERMAS WATER PARK,SO PEDRO,BRAZIL67%753452 315 641 9HOT BEACH,OLYMPIA,BRAZIL54%914594243 608 10PARQUE ACUATICO EL ROLLO,MORELOS,MEXICO33%489368 210 525 TOP 10

114、 TOTAL ATTENDANCE 202245%10,1136,997 4,014 10,242 TOP 10 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)99%2023 TEA/AECOM45%Top 10 water parks Latin America attendance change 20212210.1mTop 10 water parks Latin America attendance 20227.0mTop 10 water parks Latin America attendance 2021ATTENDANCE(in thousa

115、nds)2023 TEA/AECOM35While much of the world saw a steady pace of recovery from 2021 into 2022,the story in the Asia-Pacific region is more complex.Taken as a whole,the regions numbers were essentially flat,but there was great disparity between different countries.Outside of China,pandemic restrictio

116、ns were relaxed for nearly the entire year,resulting in impressive increases over 2021.Within China,lockdowns were more prevalent than before,drastically impacting park numbers,including a 30%drop for Shanghai Disneyland.Nevertheless,the pandemic ushered in some trends that are here to stay.Managing

117、 park attendance and limiting ticket sales-or turning to timed entry-is good for operations by helping plan accurately for staffing and supplies,resulting in more efficient budgeting.Chris YoshiiVice President Economics,Asia-PacificBeth ChangExecutive Director Economics,Asia-Pacific Asia-Pacific APA

118、C in 2022:A study of contrastsTaken as a whole,the regions numbers were essentially flat,but there was great disparity between different countries36Lotte World Adventure Busan Legacy Entertainment37JapanJapan had an exceptionally good year and is well on its way(70-90%)to return to 2019 numbers.Gett

119、ing there might not be possible-or even desirable-as major operators like Disney in Tokyo have publicly announced self-imposed attendance limits in order to create a better experience for guests.Plans are to cap their peak attendance(33 million visitors in 2019)at 75%by 2025.By managing the crowds,D

120、isney hopes to grow per cap revenue,a strategy supported by behavior exhibited during the pandemic.Oriental Land Company,owner of the Tokyo Disney resort,is also not shy about investing in its parks,such as the Enchanted Tale of Beauty and the Beast dark ride that opened in 2022.At Universal Studios

121、 Japan,Super Nintendo World,a home-grown brand,proved to be very popular.Once capacity restrictions were lifted,the new themed land propelled the park attendance to nearly 90%of the pre-pandemic level.KoreaKorea is another bright spot in APAC.Although international arrivals were down to minimal leve

122、ls until late 2022,domestic tourism had bounced back to nearly pre-pandemic levels.The two major parks,Lotte World and Everland,were back at 80-90%.The new Lotte World Busan hit over a million in attendance in its first year of operation,capturing a third of the citys residents.Asias theme parks and

123、 water parksTo the Sky Show,Fantawild Dino Kingdom,Zigong China Fantawild38ChinaUndoubtedly,2022 was the worst year for Chinese attraction operators in the pandemic.Attendance was generally reduced to 35-50%of pre-pandemic levels.The countrys biggest chains(OCT,Fantawild and Chimelong)saw a drop of

124、40-60%from 2021 to 2022.OCTs Happy Valley in Shanghai was hit hardest because lockdowns tended to affect major population centers the most.The power of the Disney brand seemed to help as Shanghai Disneyland,when allowed to be open,consistently brought crowds through the gates.Universal Studios Beiji

125、ng was still largely affected by pandemic restrictions in 2022.It is seeing significantly improved attendance in the first six months of 2023,and the parks original attendance estimates are within reach if a good summer season ensues.Finally,Shanghai Haichang Ocean Universal Studios Beijing Beijing

126、DailyUndoubtedly,2022 was the worst year for Chinese attraction operators in the pandemic.Park achieved a notable 2.3 million guests in 2022,significant given their location in Shanghai was locked down over an extensive period.Their introduction of the Ultra Man IP,popular with Chinese boys,coincide

127、d with the summer season and a population ready to get out of their houses.They even converted a staff dorm into a popular Ultra Man themed hotel.39Hong KongWith virtually no overseas visitors throughout the year and operation days reduced to half a year,Ocean Park still managed to maintain its 2021

128、 figure.This is still noteworthy as its efforts to attract the local market in 2021 continued to bring in people throughout 2022.Nearby,Hong Kong Disneyland continues to sell record amounts of annual passes.With an attendance of 3.4 million in 2022,Hong Kong Disneylands penetration rate at the resid

129、ent market is nearly 50%.Hong Kongs tourism market,while reopened,remains on shaky ground.Low-cost airlines and international flights dropped the city from their routes during the pandemic and it will take time and money to build up that network again.VietnamVietnam continues to be one of the fastes

130、t growing markets for the Asia leisure industry.The domestic market neared a full recovery in 2022 while international travel is recovering.Sun World is the largest theme park operator in Vietnam and investing aggressively in expansions and new projects.Sun World Ba Na Hills is the top theme park in

131、 Vietnam,achieving an attendance more than 5 million in 2019.In 2022,the park added new simulators and rides,earning 2.2 million visitors in the process-notable given the delayed recovery from the international market.Sun World Hon Thom in Phu Quoc added Vietnams first wooden rollercoaster.With cont

132、inuous investments and new park openings during the pandemic,attendance under the Sun World Group has surpassed its pre-pandemic level.Tokyo Disney Resort Toy Story Hotel welcomed its first guests Disney40SingaporeArguably,Singapore is leading the recovery in SE Asia.In addition to making the decisi

133、on to reopen the country relatively early,the government has also pushed airlines to resume capacity to the country,resulting in an overall 50%return of tourism numbers.This helped boost attendance to Sentosa Island and the resident park,Universal Studios Singapore,whose attendance increased by 75%c

134、ompared with 2021.There remains room to grow as the country attempts to return to pre-pandemic tourism highs.Universal Studios Japan opened Super Nintendo World in March 2021,Osaka Japan Universal StudiosWater Parks The water park figures are even more location specific.Overall,the market has shown

135、strong recovery.Other than Australia,Korea and Malaysia are the other two countries that saw the most consistent recovery among their water parks.Not only had year-to-year attendance jumped,but their numbers are back to 75-80%of pre-pandemic level.Some,such as Ancols Park in Jakarta,had such a short

136、ened operating season in 2021 that their 2022 numbers show a 700%increase,but even that still leaves them 1/3 of the way to 2019 figures.Momentous Nighttime Spectacular debuts at Hong Kong Disneyland.DisneyOverall,the water park market has shown strong recovery.Other than Australia,Korea and Malaysi

137、a are the other two countries that saw the most consistent recovery among their water parks.41Chinese water parks faced more pandemic lockdowns and as such frequently saw drops in attendance compared to the previous year.When lockdowns coincided with busy summer months,results suffered dramatically.

138、OCTs Playa Maya park in Shanghai plummeted 70%because of the lockdowns.By comparison,Poseidon Beach Water World in Harbin was able to operate June through August and saw a modest 7%increase.In a final,perfect example of the unusual and uneven results in the region during the pandemic,we turn to Atla

139、ntis Aquaventure Sanya.In last years report,we highlighted the parks notable success rate in 2021 as a wealthy and captive Chinese population was able to travel to Hainan island to escape Covid.With the arrival of the Omicron variant in 2022,China locked down the island and the park saw a 50%drop fr

140、om the previous year.Regional Water Park PipelineMajor parks in the region are well positioned for recovery,though the area is still handicapped by Chinas massive population not yet fully able to return to pre-pandemic outbound tourism numbers.Though Chinese travel restrictions are mostly lifted,ava

141、ilability and access to travel visas remains challenging and the countrys economy took a major hit from the pandemic.The reinvestment engine critical for sustained growth has restarted,but not as quickly as in other parts of the world.We are cautiously optimistic that 2023 will be a year of financia

142、l recovery for Asian parks and reinvestment in properties will start to happen in 2024.A more healthy and stable industry may not materialize until 2025,though many economic,political and cultural variables could easily impact that projection.Fantawild The Wild Life,Taizhou China.Fantawild42Night Pa

143、rk at Sunway Lagoon,Kuala Lumpur Malaysia.Sunway Lagoon82.3mTop 20 theme parks in Asia-Pacific attendance 202277.0mTop 20 theme parks in Asia-Pacific attendance 202113.7mTop 20 water parks in Asia-Pacific attendance 202211.9mTop 20 water parks in Asia-Pacific attendance 202143 2023 TEA/AECOM44JAPAN4

144、 PARKS38.7mEASTERN CHINA5 PARKS11.6mSINGAPORE1 PARK2.1mSOUTH KOREA2 PARKS10.3mNORTHERN CHINA1 PARK3.7m SOUTHERN CHINA4 PARKS2.1mHONG KONG2 PARKSWESTERN CHINA1 PARKCircles represent size of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance

145、at the geography from the ranked park indicated by number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key5141719201238134.8m91041215161.6m181167n/a-undefined change2022 attendance trends were still impacted due to agency restrictions limiting travel,opera

146、ting days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.Top 20 Amusement/Theme Parks Asia-Pacific2019 RANKPARKLOCATION%CHANGE(2021-2022)20222021202020191TOKYO DISNEYLAND AT TOKYO DISNEY RESORT,TOKYO,JAPAN90%12,0006,300 4,160 17,910 2TOK

147、YO DISNEYSEA AT TOKYO DISNEY RESORT,TOKYO,JAPAN74%10,1005,800 3,400 14,650 3UNIVERSAL STUDIOS JAPAN,OSAKA,JAPAN125%12,3505,500 4,901 14,500 4CHIMELONG OCEAN KINGDOM,HENGQIN,CHINA-41%4,4007,452 4,797 11,736 5SHANGHAI DISNEYLAND AT SHANGHAI DISNEY RESORT,SHANGHAI,CHINA-38%5,3008,480 5,500 11,210 6EVER

148、LAND,SEOUL,SOUTH KOREA 56%5,7703,710 2,760 6,606 7LOTTE WORLD,SEOUL,SOUTH KOREA 84%4,5202,460 1,560 5,953 8NAGASHIMA SPA LAND,KUWANA,JAPAN17%4,2003,600 2,400 5,9509OCEAN PARK,HONG KONG SAR0%1,4001,400 2,200 5,700 10HONG KONG DISNEYLAND,HONG KONG SAR21%3,4002,800 1,700 5,695 11OCT HAPPY VALLEY,BEIJIN

149、G,CHINA-24%3,7404,930 3,950 5,160 12CHIMELONG PARADISE,GUANGZHOU,CHINA-41%2,3003,890 2,681 4,905 13UNIVERSAL STUDIOS SINGAPORE,SINGAPORE75%2,1001,200 1,098 4,500 14CHINA DINOSAUR PARK,CHANGZHOU,CHINA-12%2,2002,500 2,375 4,434 15OCT WINDOW OF THE WORLD,SHENZHEN,CHINA-54%1,1002,400 1,890 3,990 16OCT H

150、APPY VALLEY,SHENZHEN,CHINA-47%1,7503,310 3,120 3,980 17ZHENGZHOU FANTAWILD ADVENTURE,ZHENGZHOU,CHINA-42%1,5902,752 3,421 3,840 18OCT HAPPY VALLEY,CHENGDU,CHINA-47%1,5702,940 2,620 3,580 19NINGBO FANTAWILD ORIENTAL HERITAGE,NINGBO,CHINA-47%1,2302,308 2,257 3,575 20OCT HAPPY VALLEY,SHANGHAI,CHINA-62%1

151、,2403,300 2,730 3,390 TOP 20 TOTAL ATTENDANCE 20227%82,26077,032 59,520 141,264 TOP 20 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)58%2023 TEA/AECOM7%Top 20 amusement/theme parks attendance change Asia-Pacific 2021-2282.3mTop 20 amusement/theme parks Asia-Pacific attendance 202277.0mTop 20 amusement/th

152、eme parks Asia-Pacific attendance 2021ATTENDANCE(in thousands)2023 TEA/AECOM45 2023 TEA/AECOM46SOUTH KOREA4 PARKSJAPAN1 PARK0.7mCHINA9 PARKSMALAYSIA2 PARKS1.8m0.4mSINGAPORE1 PARKINDONESIA2 PARKSAUSTRALIA1 PARKCircles represent size of attendance at ranked parks at the geography indicated.Slices with

153、in circles represent proportion of attendance at the geography from the ranked park indicated by number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key12459111315176.4m3.3m38181914201.0m0.9m71216106n/a-undefined change2022 attendance trends were still imp

154、acted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.Top 20 Water Parks Asia-Pacific2019 RANKPARKLOCATION%CHANGE(2020-2021)20222021202020191CHIMELONG WATER PARK,GUANGZHOU,CHINA-27

155、%1,6202,230 1,512 3,014 2WUHU FANTAWILD WATER PARK,WUHU,CHINA115%928431 770 1,348 3CARIBBEAN BAY,SEOUL,SOUTH KOREA348%995222 168 1,333 4PLAYA MAYA WATER PARK,WUHAN,CHINA-23%560730 930 1,210 5AQUAVENTURE ATLANTIS,SANYA,CHINA-48%6301,200 1,200 1,200 SUNWAY LAGOON,KUALA LUMPUR,MALAYSIA58%950600 600 1,2

156、00 7WET N WILD GOLD COAST,GOLD COAST,AUSTRALIA6%1,030970 952 1,120 8OCEAN WORLD,HONGCHEON,SOUTH KOREA552%750115 180 1,071 910POSEIDON BEACH WATER WORLD,HARBIN,CHINA7%625582 300 917 SUNWAY LOST WORLD OF TAMBUN,PERAK,MALAYSIA33%800600 600 1,000 11PLAYA MAYA WATER PARK,SHANGHAI,CHINA-73%2901,080 860 97

157、0 12ATLANTIS WATER ADVENTURE,JAKARTA,INDONESIA777%26330 220 91013ZHENGZHOU FANTAWILD WATER PARK,ZHENGZHOU,CHINA9%484443 622 905 14SUMMERLAND,TOKYO,JAPAN6%690650 454 868 15XIAMEN FANTAWILD WATERPARK,XIAMEN,CHINA23%674548 442 832 16THE JUNGLE WATER ADVENTURE,BOGOR,WEST JAVA,INDONESIA 117%582268 200 78

158、5 17PLAYA MAYA WATER PARK,TIANJIN,CHINA-14%630730 550 750 WOONGJIN PLAYDOCI WATERDOCI,BUCHEON,SOUTH KOREA252%32793 146 750 19LOTTE WATER PARK,GIMHAE,SOUTH KOREA603%54878133 740 20ADVENTURE COVE WATER PARK,SINGAPORE 9%360330 300 710 TOP 20 TOTAL ATTENDANCE 202215%13,73611,930 11,139 21,633 TOP 20 TOT

159、AL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)63%2023 TEA/AECOM15%Top 20 water parks Asia-Pacific attendance change 20212213.7mTop 20 water parks Asia-Pacificattendance202211.9mTop 20 water parks Asia-Pacificattendance2021ATTENDANCE(in thousands)2023 TEA/AECOM47Less reliant on tourism from outside the conti

160、nent,European parks showed resilience in recovery.Even Disneyland Paris,arguably the European theme park most impacted by reduced international travel,had a record year.The bellwether regional destination resorts of Europa-Park,Efteling and PortAventura all broke records.Added together,the attendanc

161、e figures for 2022 show a 98%recovery rate to 2019 numbers.Water parks also did particularly well,although the impact of the Omicron variant extended into the first quarter of 2022.Northern European water parks,more likely to be indoor facilities,were therefore negatively affected by restrictions.St

162、ill,the market recorded attendance at an impressive 96%of pre-Covid numbers.Moving past pre-pandemic levels into a post-pandemic worldEMEABy all accounts,2022 was a successful year for the EMEA region.Many theme parks had record attendance compared to 2019,evidence of pent-up demand coupled with the

163、 ease of access for most European parks.48Jodie Lock Associate Director Economics,EMEAEfteling Wonderland Efteling49Disney D-Light uses drone light choreography to illuminate the sky over Sleeping Beauty Castle,Disneyland Paris.DisneyLess reliant on tourism from outside the continent,European parks

164、showed resilience in recovery.50Many parks took the pandemic time to further execute their sustainability plans.Parks in the EMEA region,such as PortAventura with its BCorp status and PortAventura Solar project,are leading the way in reducing their waste and carbon footprints,turning to renewable po

165、wer,and implementing ecologically sound operating procedures.Because we have kept rankings in place during pandemic recovery,theme parks in the Middle East and Africa are not included in our list.Our research indicates that an updated ranking would not include parks from these areas yet!Continued st

166、rategy realignment and investment,including a planned Harry Potter land in the UAE,might be just the development needed for these parks to break into the top rankingsRegional destination park highlights:Disneyland Paris had its biggest year on record,perhaps helped by the parks 30th anniversary,a ne

167、w Avengers campus and Marvel-themed hotel.Europa-Park as a resort doubled their attendance from 2021 and is up 4%from 2019.With ongoing reinvestment,full operation of indoor waterpark Rulantica(900,000 visitors in 2022),six hotels and a Max and Moritz family roller coaster,Efteling Park EftelingJuma

168、nji-The Labyrinth lets guests star in their own Jumanji-themed adventure Merlin/Columbia Pictures Industries,Inc.51new immersive dining experience,Europa-Park is quickly delivering on their plans to become a major destination.Efteling celebrated their 70th anniversary and recorded a new attendance h

169、igh,assisted in part from a robust return of passholders and delayed school groups.A new hotel and haunted attraction are under construction for 2024.PortAventura recorded resort-wide attendance on par with 2019 and record revenues of 285 million.In 2022 they acquired two hotels outside the resort o

170、n the Costa Dorada,marking a new model of growth for the resort.2023 will bring the new dark ride roller coaster Uncharted.Liseberg recorded the highest revenue and profit ever,even though attendance hasnt caught up as fast as other parts of Europe.Similar to several other parks around the globe,Lis

171、eberg is opting to limit attendance in order to provide a better guest experience,boosting levels of customer satisfaction and,hopefully,revenue.2023 marks Lisebergs 100th anniversary and opening of a new hotel,roller coaster and indoor waterpark,Oceana.Tivoli,as a year-round destination,was impacte

172、d by closure restrictions at the start of 2022,but still tallied record high revenue and a blockbuster July.The park is approaching its 180th anniversary and expecting even bigger numbers to return in the months leading up to that.Parc Asterix is reaping the rewards of years of reinvestment,new attr

173、actions and hotels.They were up 14%over 2019 figures and Toutatis,their new roller coaster that opened spring 2023 is sure to continue to bring in crowds.Parque Warner has been affected by a decline in international tourism and has not yet recovered to pre-Covid levels.The park Efteling Grand Hotel

174、ar Eftling,Kaatsheuvel,The Netherlands Park Eftelingon mid-year reporting,comparable park evaluations and other strategies in line with standard research methodologies.As a result,we are confident their EMEA parks,similar to neighboring parks,performed exceptionally well.Their development of Jumanji

175、 IP at Chessington and Gardaland is likely to be expanded to other parks in coming years.Lisebergs classic rollercoaster,Lisebergsbanen delights guests of all ages.Liseberg,Photo Credit:Patrik RoosMerlinAs a major operator in the region with eight parks in the top 20,Merlin makes up a huge portion o

176、f the EMEA attendance figures.Merlins 2022 figures are not finalized so we have estimated totals based 63.4mTop 20 theme parks in EMEA attendance 202236.1mTop 20 theme parks in EMEA attendance 202152has consciously opted to pursue a high-yield strategy and limit capacity,focusing on individualized e

177、xperiences.Puy du Fou,known for its historical frescoes,welcomed 2.34 million visitors in 2022,a record since the creation of the site by Philippe de Villiers in 1989.Futuroscope exceeded pre-pandemic attendance levels,which aligns with other parks in France.The waterpark Aquascope is in the works,h

178、opefully elevating Futuroscope into the destination park category.The new Hotel New York Art of Marvel at Disneyland Paris Disneyland ParisThe Tonnerre 2 Zeus roller coaster at Parc AsterixCredit:Parc Asterix/A.Sobczykdestinations during harsh winters in northern Europe and Russia.However,the role t

179、heme parks are playing leaves room for growth.The announcement in November 2022 of a Harry Potter land being added to Warner Bros.World Abu Dhabi shows that Middle East operators are willing to continue to invest in the parks in an effort to drive visitation.AfricaThe two largest parks,Ushaka Marine

180、 World in Durban and Gold Reef City in Johannasberg,both get in the 800,000 1,000,000 attendance range,but the parks and larger region have struggled to recover from Covid.Part of the challenge is in finding financial backing to invest in the parks.Ushaka recently petitioned the South African counci

181、l for funds for exactly that purpose.United KingdomVisitor attractions in the U.K.in general have not had as robust a recovery as elsewhere in Europe.Overall tourism levels were 25%less than before the pandemic.Brexit travel complications havent helped,but the absence of Chinese visitors also played

182、 a role.Changes to U.K.duty-free rules have made the destination less attractive for shoppers,and that undoubtedly impacts attraction attendance as well,particularly in Central London.United Arab EmiratesDespite a successful run of Expo 2020 Dubai(which operated October 2021 to March 2022),tourism i

183、s still down 14%from 2019,but up 97%year-over-year.Dubai and Abu Dhabi have successfully established their identity as vacation and entertainment 53Therme Erdings Rainbow Racer,where guests can compete to get to the bottom of the slide first.Therme ErdingNew ride Unchartered-The Enigma of Penitence

184、at PortAventura World.PortAventura54Aquaventure Atlantis,Dubai,UAE AquaventureWater ParksEuropean water parks did well,overall achieving 96%of 2019 numbers.But the indoor nature of many parks in the north caused them to lose valuable operating days as Covid lockdowns interrupted the first three mont

185、hs of the year.The notable regional exception is Lalandia in Billund,Denmark.Billund saw impressive tourism numbers throughout the year,resulting in a gain of 3%over 2019.Once allowed to reopen,parks like Therme Erding saw record-breaking attendance.Aquaventure and Wild Wadi in Dubai also gained ove

186、r 2019.Aquaventure benefited from the 2021 opening of a significant water park expansion,including the upscale Atlantis The Royal hotel.The added park and room capacity resulted in an impressive 13%gain,a standout in the waterpark crowd.It should be noted that Europa-Parks Rulantica indoor water par

187、k,opened in 2021,had 900,000 visitors in 2022,enough to land them in the top water park list.Once we return to reranking parks post-pandemic,we expect to see Rulantica on the list.European water parks did well,overall achieving 96%of 2019 numbers.The Rulantica waterpark at the Europa-Park resort has

188、 had consistent expansions since its opening in 2019.Europa-Park10.3mTop 10 water parks in EMEA attendance 20225.1mTop 10 water parks in EMEA attendance 202155 2023 TEA/AECOM56DENMARK2 PARKSSWEDEN1 PARKNETHERLANDS1 PARKGERMANY4 PARKSITALY1 PARKSPAIN2 PARKSFRANCE5 PARKSU.K.4 PARKSCircles represent si

189、ze of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the ranked park indicated by number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key3.0m2.5m5.4m6.1m22.2m7.8m10.8m873

190、5.6m1265152141918913162014101117n/a-undefined change2022 attendance trends were still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.Top 20 Amusement/Theme Parks EMEA2019

191、 RANKPARKLOCATION%CHANGE 2021-202220222021202020191DISNEYLAND PARK AT DISNEYLAND PARIS,MARNE-LA-VALLEE,FRANCE184%9,9303,500 2,620 9,7452EUROPA-PARK,RUST,GERMANY80%5,4003,000 2,500 5,750 3DE EFTELING THEME PARK RESORT,KAATSHEUVEL,NETHERLANDS65%5,4303,300 2,900 5,260 4WALT DISNEY STUDIOS PARK AT DISNE

192、YLAND PARIS,MARNE-LA-VALLEE,FRANCE183%5,3401,884 1,410 5,245 5TIVOLI GARDENS,COPENHAGEN,DENMARK61%3,8642,400 1,628 4,581 6PORTAVENTURA WORLD,SALOU,SPAIN56%3,7502,400700 3,750 7LISEBERG,GOTHENBURG,SWEDEN73%2,5001,447-2,950 8GARDALAND,CASTELNUOVO DEL GARDA,ITALY34%2,9502,200 1,350 2,920 9LEGOLAND WIND

193、SOR,WINDSOR,U.K.60%2,4001,500 450 2,430 10PARC ASTERIX,PLAILLY,FRANCE102%2,6321,300 1,163 2,326 11PUY DU FOU,LES EPESSES,FRANCE45%2,3421,616 923 2,308 12PARQUE WARNER,MADRID,SPAIN43%1,8601,300 450 2,232 13ALTON TOWERS,STAFFORDSHIRE,U.K.28%2,3001,800 670 2,130 14PHANTASIALAND,BRHL,GERMANY78%2,1001,18

194、0 1,000 2,050 15LEGOLAND BILLUND,BILLUND,DENMARK164%2,242850700 1,950 16THORPE PARK,CHERTSEY,U.K.-6%1,6001,700600 1,900 FUTUROSCOPE,JAUNAY-CLAN,FRANCE75%1,9201,100900 1,900 18LEGOLAND DEUTSCHLAND,GNZBURG,GERMANY 89%1,700900750 1,700 HEIDE PARK,SOLTAU,GERMANY23%1,6001,300 950 1,700 20CHESSINGTON WORL

195、D OF ADVENTURES,CHESSINGTON,U.K.3%1,5001,450 510 1,690 TOP 20 TOTAL ATTENDANCE 202275%63,36136,127 22,174 64,517 TOP 20 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)98%2023 TEA/AECOM75%Top 20 amusement/theme parks EMEA attendance change 2021-2263.4mTop 20 amusement/theme parksEMEA attendance202236.1mTop

196、 20 amusement/theme parksEMEA attendance2021ATTENDANCE(in thousands)2023 TEA/AECOM57Circles represent size of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the ranked park indicated by number.Shading indicates att

197、endance change at the ranked park versus all other ranked parks.100%Key2022 attendance trends were still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.2023 TEA/AECOM581.

198、2m5GERMANY3 PARKDENMARK1 PARKNETHERLANDS1 PARKCANARY ISLANDS,SPAIN 1 PARKU.A.E.2 PARKSCZECH REPUBLIC2 PARK.8m.8m1.9m10732691483.5mn/a-undefined change2.25mTop 10 Water Parks EMEA2019 RANKPARKLOCATION%CHANGE 2021-202220222021202020191THERME ERDING,ERDING,GERMANY143%1,700700 750 1,850 2AQUAVENTURE WAT

199、ER PARK,DUBAI,U.A.E.88%1,500800 600 1,322 3AQUAPALACE,PRAGUE,CZECH REPUBLIC107%1,200580 537 1,300 4TROPICAL ISLANDS,KRAUSNICK,GERMANY130%1,150500 493 1,233 5SIAM PARK,SANTA CRUZ DE TENERIFE,SPAIN125%1,150511 97 1,200 6AQUALAND MORAVIA,PASOHLVKY,CZECH REPUBLIC88%727386 368 806 7TIKI POOL,DUINRELL,NET

200、HERLANDS88%750400 390 800 8NETTEBAD,OSNABRCK,GERMANY87%650347 311 756 9WILD WADI,DUBAI,U.A.E.60%750470 350 740 10LALANDIA,BILLUND,DENMARK67%750450 240 682 TOP 10 TOTAL ATTENDANCE 2022101%10,3275,144 4,136 10,689 TOP 20 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)97%2023 TEA/AECOM101%Top 10 water parks

201、EMEA attendance change 20212210.3mTop 10 water parks EMEAattendance20225.1mTop 10 water parks EMEAattendance2021ATTENDANCE(in thousands)2023 TEA/AECOM59Linda CheuVice President Economics,AmericasIn Europe and the US,restrictions were largely lifted by the spring,but the loss of the first few months

202、of the year due to Omicron,coupled with international tourism levels in major cities below pre-pandemic levels,kept museums across both regions at roughly 70%of 2019 levels.By comparison,museum attendance in Asia only reached around 40%of pre-pandemic levels,with results varying tremendously dependi

203、ng on the institution and geographic area.Chinese museums in Beijing and Shanghai were subject to lockdowns and closures through most of the year,but other countries,like South Korea,saw very strong performance,with numbers bouncing back at or slightly above 2019 levels.In many ways,museums around t

204、he globe shared similar regional recovery challenges as theme and water parks.But as indoor attractions that operate year-round in major urban locations,they faced additional hurdles from the Covid Omicron variant in the first quarter of 2022,which is reflected in the overall pandemic recovery numbe

205、rs.MUSEUMSGlobal Museum Recovery:Uncovering the Patchwork of Post-Pandemic Progress6061The Museum of Science and Industry in Chicago welcomed a SpaceX Dragon spacecraft in 2022,to become part of a permanent exhibit in 2023.Museum of Science and Industry,ChicagoThrough our research we identified seve

206、ral trends impacting the museum market.Some are a continuation of existing trends while others appear to be emerging.First,and perhaps unsurprisingly,peoples attention spans are decreasing,and their appetite for unique and engaging experiences is increasing.They are also looking for more opportuniti

207、es to spend time together with family and friends.Museums are competing for visitors with all kinds of attractions and have to meet these guest needs in order to be successful.While temporary exhibits will also be important to museum attendance,we have started to see some museums pivot away from the

208、 blockbuster model,and instead focus reinvestment dollars on more permanent,immersive content.Across the industry,we are seeing museums explore and plan for major reinvestment into the visitor experience as they recover from the pandemic and look to the future.The pandemic elevated museums to the ro

209、le of thought leaders and knowledge-bearers in their communities.Even as visitors are returning to museums,the institutions still have a role to play in being a forum for ideas and conversation that is not confined to the walls of the museum.Many museums have invested in new partnerships and experie

210、nces outside their on-site facilities.The Denver Museum of Nature and Science,for example,operates two museum experiences in shopping centers Zoom to Mars at Colorado Mills and Dinosaur Gulch in the Cherry Creek Shopping Center.Another byproduct of the pandemic is how museums approach their outdoor

211、spaces,which have become a precious commodity for guests.Museums are looking for new ways to engage their entire campuses,and outdoor events like food trucks,music festivals,or other adult-and family-driven The National Museum of Korea achieved an impressive post-Covid recovery,surpassing 2019 atten

212、dance levels and distinguishing itself among its peers in AsiaCredit:danielteodorescu/Adobe Stock62events have been effective ways to gain visibility.Finally,as we mentioned in last years report,museums continue to focus on increasing diversity in attendance,often through coordinated programming wit

213、h community organizations,developing workforce diversity and ticketing initiativesEMEA2022 continued the trend of recovery for museums in the EMEA region.Comparisons with 2021 show improvements for many facilities exceeding 200%,particularly in countries that had previously enacted strict lockdowns,

214、like the U.K.Still,most museums remain down 20 to 40%compared to 2019,mostly due to weakened international travel and Omicron restrictions in the early part of the year.Similar to many indoor waterparks in the region,the impact on attendance in The Louvre Museum in Paris,France once again posted the

215、 top EMEA attendance level.Credit:Drago Asaftei/Adobe StockThe pandemic elevated museums to the role of thought leaders and knowledge-bearers in their communities.Even as visitors are returning to museums,the institutions still have a role to play in being a forum for ideas and conversation that is

216、not confined to the walls of the museum.63Q1 was more acutely felt for museums as compared to seasonal theme parks which enjoy outdoor facilities and a season that largely avoided lockdowns.Other outdoor cultural attractions,such as botanical gardens,also recovered faster,perhaps as lingering pandem

217、ic habits prompted people to seek out more time outside.Two countries account for a majority of the EMEA list,and they are a study in contrasts.France saw an early and sustained return to tourism,resulting in The Louvre remaining at the top spot on our list.Still,their attendance was down 20%from 20

218、19,though we may not see those numbers for quite some time as The Louvre plans to limit visitors and reduce overcrowding.On the other end of the spectrum,U.K.museums have not experienced as robust a recovery due to ongoing challenges to the tourism industry.Complexities of Brexit,fewer Chinese visit

219、ors,the war in Ukraine,bad weather,transportation strikes,and the elimination of duty-free shopping all played a role in limiting tourists.We should mention that if we were reranking the lists this year rather than tracking the recovery of the top 2019 museums,three museums in this region achieved v

220、isitation levels that would warrant their inclusion in the top 20.Berlins new Humboldt Forum had 1.5 million visitors,the State Russian Museum in St.Petersburg received 2.65 million visitors,and the Acropolis Museum in Athens reported 1.45 million visitors in 2022.APACAs a region,APAC fared the wors

221、t in pandemic recovery for museums in 2022.Modest to strong increases in some countries were largely offset by major losses in China as well as places that rely on Chinese tourists.The top 20 list,when added together,is essentially flat from 2021 to 2022.Will that be the case going forward?Chinas re

222、opening at the very end of 2022 removes one of the biggest hurdles for the region,though difficulties in obtaining visas and arranging travel in and out of China are likely to be problematic for the region in the short term.The Acropolis Museum in Athens reported 1.45 million visitors in 2022,which

223、would have placed it in our top 20 list for EMEA museums if we were re-ranking museums this year Lefteris Papaulakis/Adobe Stock64South Korea was perhaps most successful in the region.The National Museum of Korea just about achieved its 2019 total attendance.The four branches of the National Museum

224、of Modern and Contemporary Art also performed well,with the Seoul branch receiving 1.8 million visitors in 2022(400,000 more than in 2019).Attendance was likely boosted by The Frieze Art Fair being held in Seoul for the first time.Taiwans recovery was varied.Still at only a fraction of 2019 attendan

225、ce,most museums saw a modest increase of 10 to 60%over 2021,particularly those institutions that rely on international visitation for success,such as the National Palace Museum in Taipei.Exceptions include the National Museum of Marine Biology and Aquarium and National Museum of Natural Science,Muse

226、ums are looking for new ways to engage their entire campuses,and outdoor events like food trucks,music festivals,or other adult-and family-driven events have been effective ways to gain visibility.The Hubei Provincial Museum in Wuhan,China,was open 270 days in 2022 and outperformed national trends w

227、ith 40%attendance growth,partillay due to a newly opened exhibit.The museum showcases an exquisite collection of chime bells,including a recently relocated set of 65 ancient Chinese bronze bells.Keitma/Adobe Stock 65both popular with families in the region,that have essentially recovered to pre-pand

228、emic levels.In Hong Kong,hopes and challenges coexist.Tourism has not recovered and faces strong headwinds as flights to Hong Kong were cut dramatically during the pandemic.Nevertheless,the M+Museum in Hong Kong officially opened to the public in November 2021,and the Hong Kong Palace Museum opened

229、in 2022.Although M+was closed for nearly four months due to the pandemic,its attendance in 2022 reached an impressive 2.03 million.China,which has the greatest number of museums on our top 20 list,was negatively impacted by the pandemic throughout 2022,with more lockdowns and restrictions than the p

230、revious year.This was particularly true in the largest cities of Beijing and Shanghai.As a result,most Chinese museums saw a drop of anywhere from 5 to 80%from 2021.Many institutions were required to check health codes and itineraries for visitors,in addition to enforcing facemasks and stemperature

231、checks.There were exceptions to this.The Zhejiang Museum of Natural History in Hangzhou and the Hubei Provincial Museum in Wuhan either maintained or grew attendance,thanks to being in cities that were not as restrictive in terms of Covid control as well as to special exhibits.The Hubei Museum,for e

232、xample,was open 270 days in 2022,which was higher than most cities in China.North AmericaSimilar to European institutions,some American museums faced restrictions in Q1 of 2022 that impacted their attendance figures.That,combined with soft international tourism,resulted in an average attendance that

233、 was 70%of 2019 levels(this number excludes the National Air and Space Museum,which was closed for a good portion of the year due to their expansion).The lack of school groups,which have not returned to museums completely,also played a role.All of the museums on our list posted a net gain over 2021,

234、with Hong Kong Palace Museum Hong Kong Palace Museum66With US Covid testing restrictions eliminated for inbound travel,we would expect to see most museums continue to increase attendance in 2023,though many tourism agencies are predicting that visitor levels wont return to 2019 levels until 2024 or

235、2025.most ranging from 50 to 200%.The National Museum of Natural History and the National Museum of American History both reported increases above 200%,at 297%and 216%respectively.Many of the largest museums on our top 20 list are in global cities where international tourism typically accounts for a

236、 greater share of attendance than in regional museums.With US Covid testing restrictions eliminated for inbound travel,we would expect to see most museums continue to increase attendance in 2023,though many tourism agencies are predicting that visitor levels wont return to 2019 levels until 2024 or

237、2025.Of note in the region,D.C.museums posted strong increases,but still not at pre-pandemic levels.The Smithsonians National Air&Space Museum reopened in mid-October with eight new and renovated galleries in the west wing of its building in Washington,D.C.However,during most of the year it was inac

238、cessible due to renovations.67Credit:Jim Preston Smithsonian InstitutionA view of the new One World Connected Gallery at the National Air and Space Museum in Washington,D.CThe Museum of Modern Art in New York City was the only museum to exceed 2019 figures,but this is somewhat misleading as they had

239、 a new 40,000 square foot expansion open in October 2019 and were closed for several months prior to opening due to construction.Other New York institutions were hampered by capacity restrictions during the first part of the year.The Museum of Science and Industry(MSI)in Chicago reached 82%of pre-pa

240、ndemic attendance levels,in large part due to continued special exhibits(this year featured The Art of the Brick)and the arrival of the SpaceX Dragon spacecraft to MSI,which will be developed into a permanent exhibit in 2023.The Field Museum,also in Chicago,saw attendance grow nearly 70%between 2021

241、 and 2022,in part due to the the popular Jurassic Oceans exhibit in 2022.Finally,the Denver Museum of Nature and Science is a prime example of how museums are adapting to changing dynamics,bringing their offerings directly to the community.In 2022,the museum unveiled its second exhibit in a shopping

242、 center,Mars Outpost,at the Colorado Mills Mall.This initiative reflects a growing trend of museums engaging with audiences on their home turf,making knowledge and exploration more accessible to all.New Museums in 2022Finally,there were several new museums and expansion that opened in 2022.The Museu

243、m of Broadway in New York City,the Bob Dylan Center in Tulsa,Oklahoma,the National Museum of Norway in Oslo,and the Hong Kong Palace Museum in the West Kowloon Cultural District in Hong Kong are just a few examples of new openings.The Museum of Islamic Art in Doha,designed by I.M.Pei,re-opened in Oc

244、tober 2022 after an extensive reinvestment project,with new galleries,exhibits,and visitor trails.Looking ahead to 2023,after more than a decade of planning,the American Museum of Natural History just completed the$465 million,230,000 square foot Richard Gilder Center for Science,Education,and Innov

245、ation.Denver Museum of Nature and Sciences Mars Outpost,a custom,space-themed,early childhood play area at Colorado Mills Mall.Denver Museum of Nature and Science68Chicagos Field Museums popular Jurassic Oceans exhibit features 100 fossils and models ranging from giant marine reptiles to small,stran

246、ge starfish cousins called sea lilies.Field MuseumThe Museum of Islamic Art,designed by I.M.Pei,re-opened in October 2022 after an extensive reinvestment project,with new galleries,exhibits,and visitor trails Credit:matpit73/Adobe Stock69 692019 RANKMUSEUMLOCATION%CHANGE 2021-20222022202120202019FRE

247、E/PAID1LOUVRE,PARIS,FRANCE173%7,7262,8252,7009,6002NATIONAL MUSEUM OF CHINA,BEIJING,CHINA-31%1,6312,3781,6007,3903VATICAN MUSEUMS,VATICAN,VATICAN CITY215%5,0811,6131,3006,8834THE METROPOLITAN MUSEUM OF ART,NEW YORK,NY,U.S.64%3,2091,9581,1256,7705BRITISH MUSEUM,LONDON,U.K.209%4,0971,3271,2756,2086TAT

248、E MODERN,LONDON,U.K.236%3,8831,1561,4336,0987NATIONAL GALLERY,LONDON,U.K.285%2,7277091,1976,0118NATURAL HISTORY MUSEUM,LONDON,U.K.198%4,6551,5641,1975,424 9AMERICAN MUSEUM OF NATURAL HISTORY,NEW YORK,NY,U.S.n/an/an/an/a5,00010STATE HERMITAGE,ST.PETERSBURG,RUSSIA71%2,8131,6499694,957Top 20 Museums Wo

249、rldwideATTENDANCE(in thousands)2022 attendance trends were still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.2023 TEA/AECOM702019 RANKMUSEUMLOCATION%CHANGE 2021-202220

250、22202120202019FREE/PAID11SHANGHAI SCIENCE AND TECHNOLOGY MUSEUM,SHANGHAI,CHINA-79%4942,3681,3514,82412REINA SOFA,MADRID,SPAIN84%3,0631,6431,2484,42613NATIONAL MUSEUM OF NATURAL HISTORY,WASHINGTON,D.C.,U.S.297%3,9009825734,20014NANJING MUSEUM,NANJING,CHINA-21%1,6102,0341,5154,16915ZHEJIANG MUSEUM,HAN

251、GZHOU,CHINA-6%8749291,1084,15016NATIONAL GALLERY OF ART,WASHINGTON,D.C.,U.S.91%3,2561,7057304,07417VICTORIA&ALBERT MUSEUM,LONDON,U.K.176%2,3708588723,92118CHINA SCIENCE TECHNOLOGY MUSEUM,BEIJING,CHINA-39%1,4312,3606903,89119NATIONAL PALACE MUSEUM,TAIPEI,TAIWAN149%1,0404176433,83220MUSE DORSAY,PARIS,

252、FRANCE213%3,2701,0448673,652TOP 20 TOTAL ATTENDANCE 202294%57,13029,51922,393105,480TOP 20 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)57%2023 TEA/AECOM29.5mTop 20 museums worldwide attendance 202157,130mTop 20 museums worldwide attendance 202294%Top 20 museums worldwide attendance change 202122ATTENDA

253、NCE(in thousands)2023 TEA/AECOM71 2023 TEA/AECOM72FRANCE2 MUSEUMSU.S.3 MUSEUMS10.4mU.K.5 MUSEUMSVATICAN CITY1 MUSEUM5.1m3.1mSPAIN1 MUSEUMCircles represent size of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the

254、ranked park indicated by number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key56781715.4m11.0m12041316312n/a-undefined changeTop 20 Museums Worldwide29.5mTop 20 museums worldwide attendance 202188%Top 20 museums worldwide attendance change 2021202255.4mT

255、op 20 museums worldwide attendance 2022 2023 TEA/AECOM73RUSSIA1 MUSEUM2.8mTAIWAN1 MUSEUM1.0mCHINA5 MUSEUMS6.0m1021114191518Circles represent size of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the ranked park in

256、dicated by number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key2022 attendance trends were still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place

257、 for the 2022 report.2023 TEA/AECOM74WASHINGTON,D.C.7 MUSEUMS13.7mNEW YORK,NY2 MUSEUMS5.4mLOS ANGELES,CA2 MUSEUMS2.6mSAN FRANCISCO,CA1 MUSEUMCHICAGO,IL3 MUSEUMS3.2m1.2m1.1m1.0mBOSTON,MA1 MUSEUMDENVER,CO1 MUSEUM110171315162019187n/a-undefined change3458814126HOUSTON,TX1 MUSEUM1.5m20Top 20 Museums Nor

258、th America97%Top 20 museums North America attendance change 20212229.7mTop 20 museums North Americaattendance 202213.4mTop 20 museums North Americaattendance 20212019 RANKMUSEUMLOCATION%CHANGE 2021-20222022202120202019FREE/PAID1THE METROPOLITAN MUSEUM OF ART,NEW YORK,NY,U.S.64%3,2091,9581,1256,7702A

259、MERICAN MUSEUM OF NATURAL HISTORY,NEW YORK,NY,U.S.n/an/an/an/a5,0003NATIONAL MUSEUM OF NATURAL HISTORY,WASHINGTON,DC,U.S.297%3,9009825734,2004NATIONAL GALLERY OF ART,WASHINGTON,DC,U.S.91%3,2561,7057304,0745NATIONAL AIR AND SPACE MUSEUM,WASHINGTON,DC,U.S.2%4194112673,2006NATIONAL MUSEUM OF AMERICAN H

260、ISTORY,WASHINGTON,DC,U.S.216%1,8005703112,8007CALIFORNIA SCIENCE CENTER,LOS ANGELES,CA,U.S.133%1,6947262712,2008NATIONAL MUSEUM OF AFRICAN AMERICAN HISTORY AND CULTURE,WASHINGTON,DC,U.S.178%1,0933933682,000 SMITHSONIAN AMERICAN ART MUSEUM(WITH THE RENWICK GALLERY),WASHINGTON DC,U.S.162%1,1004203872,

261、00010THE MUSEUM OF MODERN ART,NEW YORK,NY,U.S.89%2,1901,1617061,99211HOUSTON MUSEUM OF NATURAL SCIENCE,HOUSTON,TX,U.S.40%1,5201,086n/a1,97412NATIONAL PORTRAIT GALLERY,WASHINGTON,DC,U.S.189%9543303211,70013THE ART INSTITUTE OF CHICAGO,CHICAGO,IL,U.S.38%1,0377003751,66614U.S.HOLOCAUST MEMORIAL MUSEUM,

262、WASHINGTON,DC,U.S.164%1,184448n/a1,60015FIELD MUSEUM OF NATURAL HISTORY,CHICAGO,IL,U.S.68%1,0186053161,49416DENVER MUSEUM OF NATURE&SCIENCE,DENVER,CO,U.S.20%1,1519599911,48717MUSEUM OF SCIENCE,BOSTON,MA,U.S.93%1,1235833451,45818THE J.PAUL GETTY CENTER,LOS ANGELES,CA,U.S.80%9095042671,43919MUSEUM OF

263、SCIENCE AND INDUSTRY,CHICAGO,IL,U.S.45%1,1347802911,38820CALIFORNIA ACADEMY OF SCIENCES,SAN FRANCISCO,CA,U.S.50%9666462401,321TOP 20 TOTAL ATTENDANCE 202297%29,65713,4337,88449,763TOP 20 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)66%2023 TEA/AECOMATTENDANCE(in thousands)2023 TEA/AECOM75Circles represe

264、nt size of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the ranked park indicated by number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key2022 attendance trends were

265、still impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.2023 TEA/AECOM76SEOUL,SOUTH KOREA 1 MUSEUM3.4m1.6mNORTHERN CHINA 3 MUSEUMSCENTRAL CHINA3 MUSEUMS2.0mEASTERN CHINA 6 M

266、USEUMS5.5mTOKYO,JAPAN3 MUSEUMS4.2mTAIWAN 3 MUSEUMS5.2mMELBOURNE,AUSTRALIA 1 MUSEUM1216198184.4m1597122023410151761114n/a-undefined changeTop 20 Museums Asia-Pacific1%Top 20 museums Asia-Pacific attendance change 20212226.4mTop 20 museums Asia-Pacificattendance202226.2mTop 20 museums Asia-Pacificatte

267、ndance20212019 RANKMUSEUMLOCATION%CHANGE 2021-20222022202120202019FREE/PAID1NATIONAL MUSEUM OF CHINA,BEIJING,CHINA-31%1,6312,3781,6007,3902SHANGHAI SCIENCE&TECHNOLOGY MUSEUM,SHANGHAI,CHINA-79%4942,3681,3514,8243NANJING MUSEUM,NANJING,CHINA-21%1,6102,0341,5154,1694ZHEJIANG MUSEUM,HANGZHOU,CHINA-6%874

268、9291,1084,1505CHINA SCIENCE TECHNOLOGY MUSEUM,BEIJING,CHINA-39%1,4312,3606903,8916NATIONAL PALACE MUSEUM,TAIPEI,TAIWAN149%1,0404176433,8327XIAN MUSEUM,XIAN,CHINA27%4013153483,4208NATIONAL MUSEUM OF KOREA,SEOUL,SOUTH KOREA170%3,4111,2637743,3549TIANJIN NATURAL HISTORY MUSEUM,TIANJIN,CHINA-17%1,3211,6

269、005503,15010HUNAN MUSEUM,CHANGSHA,CHINA-14%1,2211,4211,1303,14011NATIONAL TAIWAN SCIENCE EDUCATION CENTER,TAIPEI,TAIWAN62%1,8791,1581,0823,00012SHANXI HISTORY MUSEUM,XIAN,CHINA-54%6901,5101,0002,90013TOKYO METROPOLITAN ART MUSEUM,TOKYO,JAPAN44%1,5101,0495102,87414NATIONAL MUSEUM OF NATURAL SCIENCE,T

270、AICHUNG,TAIWAN47%2,3001,5662,2632,65015SHANGHAI NATURAL HISTORY MUSEUM,SHANGHAI,CHINA-75%5322,1661,0402,54916NATIONAL MUSEUM OF NATURE AND SCIENCE,TOKYO,JAPAN69%1,3508005802,46017ZHEJIANG MUSEUM OF NATURAL HISTORY,HANGZHOU,CHINA0%7387406002,44318NATIONAL GALLERY OF VICTORIA,MELBOURNE,AUSTRALIA97%1,5

271、808026372,43319TOKYO NATIONAL MUSEUM,TOKYO,JAPAN127%1,3726057252,43120HUBEI PROVINCIAL MUSEUM,WUHAN,CHINA37%1,0007304462,400TOP 20 TOTAL ATTENDANCE 20221%26,38526,21118,59267,460TOP 20 TOTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)39%2023 TEA/AECOMATTENDANCE(in thousands)2023 TEA/AECOM77Circles represent

272、 size of attendance at ranked parks at the geography indicated.Slices within circles represent proportion of attendance at the geography from the ranked park indicated by number.Shading indicates attendance change at the ranked park versus all other ranked parks.100%Key2022 attendance trends were st

273、ill impacted due to agency restrictions limiting travel,operating days,and capacities in the Covid-19 pandemic.Therefore,we have kept the 2019 rankings in place for the 2022 report.2023 TEA/AECOM78PARIS,FRANCE4 MUSEUMS16.1mLONDON,U.K.6 MUSEUMS20.1mEDINBURGH,U.K.1 MUSEUMMOSCOW,RUSSIA 1 MUSEUMST PETER

274、SBURG,RUSSIA1 MUSEUM2.8m2.0m5.5m2.2m1.2m1.9mOWICIM,POLAND1 MUSEUMFLORENCE,ITALY1 MUSEUMVATICAN,VATICAN CITY1 MUSEUMMADRID,SPAIN2 MUSEUMSAMSTERDAM,NETHERLANDS2 MUSEUMS71921718143.8m3.1m131582034569121101116n/a-undefined changeTop 20 Museums EMEA2019 RANKMUSEUMLOCATION%CHANGE 2021-20222022202120202019

275、FREE/PAID1LOUVRE,PARIS,FRANCE173%7,7262,8252,7009,6002VATICAN MUSEUMS,VATICAN,VATICAN CITY215%5,0811,6131,3006,8833BRITISH MUSEUM,LONDON,U.K.209%4,0971,3271,2756,2084TATE MODERN,LONDON,U.K.236%3,8831,1561,4336,0985NATIONAL GALLERY,LONDON,U.K.285%2,7277091,1976,0116NATURAL HISTORY MUSEUM,LONDON,U.K.1

276、98%4,6551,5641,1975,4247STATE HERMITAGE,ST PETERSBURG,RUSSIA71%2,8131,6499694,9578REINA SOFA,MADRID,SPAIN86%3,0631,6431,2484,4269VICTORIA&ALBERT MUSEUM,LONDON,U.K.176%2,3708588723,92110MUSE DORSAY,PARIS,FRANCE213%3,2701,0448673,65211CENTRE POMPIDOU,PARIS,FRANCE101%3,0101,5019133,27012SCIENCE MUSEUM(

277、SOUTH KENSINGTON),LONDON,U.K.262%2,3356468623,25413MUSEO NACIONAL DEL PRADO,MADRID,SPAIN118%2,4571,1278523,20314STATE TRETYAKOV GALLERY,MOSCOW,RUSSIA21%1,9101,5818942,83615RIJKSMUSEUM,AMSTERDAM,NETHERLANDS183%1,7666256752,70016CITE DES SCIENCES ET DE LINDUSTRIE,PARIS,FRANCE114%2,1019847932,37017GALL

278、ERIA DEGLI UFFIZI,FLORENCE,ITALY129%2,2239706592,36218AUSCHWITZ-BIRKENAU MUSEUM,OWICIM,POLAND110%1,1845635022,30019NATIONAL MUSEUM OF SCOTLAND,EDINBURGH,U.K.199%1,9746614442,21020VAN GOGH MUSEUM,AMSTERDAM,NETHERLANDS267%1,3463665172,100TOP 20 TOTAL ATTENDANCE 2022156%59,99123,41220,16983,785TOP 20 T

279、OTAL ATTENDANCE AS%OF 2019(PRE-PANDEMIC)72%2023 TEA/AECOM148%Top 20 museums EMEA attendance change 2021-2260.0mTop 20 museums EMEAattendance202223.4mTop 20 museums EMEAattendance2021ATTENDANCE(in thousands)2023 TEA/AECOM79Methodology and evolution of the TEA/AECOM Theme Index and Museum Index This i

280、s the seventeenth annual Theme Index and Museum Index collaboration between the Themed Entertainment Association(TEA)and AECOM,although the study itself has been in existence for much longer.The report has evolved over the years,starting as just a report on major U.S.theme parks,with additional regi

281、ons(EMEA,Asia,Latin America)and attraction types(water parks,museums)added over time.The report represents a significant body of international research and annual tracking.Inclusion in the annual Theme Index and Museum Index is now seen as a benchmark of success among operators,parks,and museums.Eve

282、ry year AECOM and TEA hear from parks and museums desiring to share their attendance increases and earn a place on the list.Those who believe their properties should be included in the report are encouraged to contact the AECOM office in their region,after studying the criteria for consideration giv

283、en below.The more feedback and information we receive,the more accurate this report will become.AECOM obtains the figures used to create the TEA/AECOM Theme Index and Museum Index through a variety of sources,including statistics furnished directly by the operators,historical numbers,financial repor

284、ts,the investment banking community,local tourism organizations,and professional estimates where necessary.The global market is studied as a whole,and each of its main regions is also studied separately:the Americas,EMEA,and Asia-Pacific.For a theme park or water park to be included in the report,at

285、 a minimum the property must be gated(entry ticket required)and the park generally must be focused on the visitor experience.To be included in the top theme park groups list,an operator must have theme parks in its portfolio in which it has controlling ownership or that are branded by the operator(i

286、.e.,licensed).Due to differences in reporting across operators and regions,there is some variation in the time periods for which figures are reported.Unless otherwise noted,figures for North America and Europe are calendar year figures,while most figures for Asia-Pacific are fiscal year figures.In A

287、sia-Pacific,for those parks/museums with a fiscal year ending from June 30 to December 31,AECOM researchers use the current fiscal year number in our tables,while for those parks/museums with a fiscal year ending early in the year,for example on March 31,the following fiscal year numbers are used in

288、 the tables.About the Study80John Robinett Senior Vice President,Economics+Advisory,AECOMMartin PalickiEditor,TEA/AECOM Theme Index John Robinett has worked on every edition of the TEA/AECOM Theme Index since 2006 for as long as the Themed Entertainment Association and AECOM have been collaborating

289、to produce this annual study.He has been honored with the TEA Peter Chernack Distinguished Service Award,recognizing exceptional service to the attractions industry community.Martin Palicki has reported on the Theme Index for many years in his publication,InPark Magazine and frequently can be seen t

290、aking photographs at TEA events.This marks his second year as editor of the Theme Index,and he is honored to follow in the footsteps of the previous editor:his colleague,mentor and friend,Judith Rubin.Why should parks share theirnumbers?When operators share their information,it is good for the indus

291、try.It ties directly into re-investing wisely in ways that bring in more attendance and more repeat visitation,driving revenue and profits.Tracking differences and fluctuations in attendance helps the industry recognize what drives changes in attendance.Knowing what works,what doesnt work and where

292、and why allows operators to make wise investment decisions and to know what results can be expected.Thats the heart ofmarket and feasibility analysis.Do some operators exaggerate in order tolook more successful?Whatcan you doabout that?Our role is to share what the industry operators say officially

293、or,if that information is not provided,to share our best professional estimate.Its possible that some are over-reporting their numbers.We cant control that.However,all of the major operators are publicly owned and therefore obliged to report financial performance information at the corporate level,e

294、ven if they dont break it down to the park level.Over-reporting may get an operator temporarily higher on the list than its competitors,but it will cause problems,some in the near term and others down the road.In the near term,if attendance is up but revenues or profitability are not,it raises quest

295、ions.In the longer term,eventually,theyll hit a point where the numbers are too far off to be credible.Misrepresenting also complicates the picture if the company eventually goes public,or is acquired or wants to sell off an individual property.Operators know this.Misreporting also raises false expe

296、ctations.If youre trying to make an investment decision and forecast future performance,you need accurate information.If a property is not investing in regular improvements,yetreportsthat numbers are stable or growing,the numbers are suspect.Moreover,its not the kind of secret that can be kept for l

297、ong.People move from one operator to another and they take that knowledge with them.Consultants are called upon to help interested parties evaluate ongoing operations as well as potential new investments and activities.In other words,over-reporting will eventually come to a point of correction.Our a

298、dvice is totrust the process.How do you estimate figures for individual parks thatdontreportthem?Fortunately,with more than 60-years experience working in the attractions industry,81Frequently Asked QuestionsAECOMs Economics practice has a strong understanding of what drives performance at the park

299、level and a robust process to estimate attendance where necessary.The following outlines our generalprocess:Given the unprecedented abnormalities experienced in 2020-2022 due to the Covid-19 global pandemic,to best report park attendance for the year,AECOM revised its methodology for visitor volume

300、estimation,where necessary.Park attendance numbers were also not re-ranked for this 2022 version of the report;AECOM has reported 2020 and 2021 attendance estimates for the top theme and water parks included in the 2019 version.Where park attendance was not provided by operators,AECOM conducted anal

301、ysis regarding park operating days,regulatory agency operating guidelines,visitor participation trends,and local market considerations to help inform park estimates.Similar to theme parks,museum attendance was also primarily driven by public regulatory agency regulations affecting closures and capac

302、ity restrictions.As indoor attractions,they were often subject to much stricter regulations than theme parks.Since attendance was largely driven by these external factors,we have also not ranked museums by attendance this year,but rather,reported 2022 attendance for the top 20 museums from 2019.We s

303、tart by reviewing publicly available information about the performance of the multi-park/attraction operators and also the individual parks/museums.We also review information that we have collected as part of the previous years report and throughoutthe year.Where park/museum-level information is mis

304、sing,the multi-park operators and the individual parks/museums are asked to provide their attendance figures,and many of themdosodirectly.Where specific park/museum-level figures are not received from the operator,AECOM researchers use a detailed methodology that considers the following:historic att

305、endance trends at the park/museum;generally available information on the park/museum and/or operator;park/museum changes,such as new rides,areas,shows,exhibits,ticket prices,intellectual property connections,etc.;general economy of the nation and the specific metropolitan area;tourism trends nationa

306、lly and in the metropolitan area;for parks,weather trends in the area,particularly during peak periods;the performance of nearby parks/museums and other attractions;media coverage about the operator/park/museum;and select factors as relevant.Park/museum operators are also given the opportunity to re

307、view and comment on AECOMs estimate before the Theme Index and Museum Index are finalized and published.Of those that dont provide official figures at the park/museum level,the research team generally receives some form of feedback regarding the individual parks/museums.Leadership at TEA(the Themed

308、Entertainment Association,which publishes and helps edit the report)plays an important role here,encouragingresponses.As the leading provider of business planningstudies worldwide for attractions,AECOMs group also works frequently with all of the major operators,parks and museums,providing the AECOM

309、 team the opportunity to periodically compare estimates with actual exact figures.They are used to refine the methodology where necessary.As part of its active work in these markets and to maintain awareness of what drives performance and the macroeconomics of different countries,members of the rese

310、arch group visit the parks and museums,watching for new development and trends.This helps to bring professional 82processes to the industry so that a higher level of quality can be transmitted from more developed markets into emerging markets.AECOM consultants frequently work for operators who are l

311、ooking to enter the attractions business,or to grow or improve their existing operations.They also team with attraction master planners and designers to help correctly position and right-size parks and museums to match their market potential and optimize their financial performance.In addition,they

312、regularly speak at industry events,such as those organized by TEA,IAAPA,WWA,AAM,AZA,ULI,and many others,about industry trends,and also contribute to articles to industry publications and in more general mediapublications.How is a water park defined for the purposes of the Theme Index?A water park mu

313、st have a minimum of three water slides/flumes,a wave pool,retail and food areas,and at least two of the following other elements:tube rides;free-form pool;lazy river;and kids water play area.In Asia and America,the water parks are defined as outdoor facilities.If a water park also has a separate sp

314、a facility,only the entertainment-related attendance is factored into ourstudy.Why arent other attraction types included,such as zoos and aquariums,observation experiences,and sports andperformancevenues?The report has evolved over the years,startingas just a report on major U.S.theme parks,with add

315、itional regions(EMEA,Asia,Latin America)and attraction types(water parks,museums)added over time.That said,we are indeed considering additional attraction types and will include these as interest is shown and resources allow.Why do you focus on the top-attended parks and museums?The top-attended par

316、ks and museums are a clear indicator of the overall state of the industry and associated trends.In addition,trends and activities at the top-attended parks and museums signal both what is currently occurring in the industry more broadly,as well as what is likely to occur in the future,particularly i

317、n such areas as investment,technology,IP,marketing,facility spending,visitor spending and behavior.This is also why the top-attended parks and museums tend to be the most-watched by the media as well as the industry.The report currently lists more than 200 parks and museums,the result of a significa

318、nt research,tracking and evaluation effort on the part of our team.Can we assume that the same dynamic ofthe top parks is playing out in the smallerparksandmuseums?Generally,the answer is yes,with attractions of all types and scales facing many of the same ongoing challenges,which include meeting vi

319、sitor expectations,hiring and retaining good management and staff,efficient operations,understanding and applying new technology,addressing the need for continuous reinvestment,and the like.Thatsaid,smaller and more regional venues have their own unique place in the market.They have distinct challen

320、ges when it comes to marketing,investment and guest retention,making the most of smaller budgets,and differentiating themselves from other leisure options competing for visitors time and money.How they respond to those challenges often sets an example of creativity,innovation,leadership and/or econo

321、mic stimulus that influences the rest of the sector many such examples have appeared in the annual slate of TEA TheaAwards recipients over the years.83How do you account for the performance of operators of numerous smaller attractions that dont make the lists,but that are still large operators?The t

322、wo operators that most readily come to mind here are Merlin Entertainments Group and Parques Reunidos,both of which do make the Top 10 Theme Park Groups Worldwide list.In the case of Merlin Entertainments Group,they are the second most attended operator globally with attendance of 67.0 million in 20

323、19,around one-third of which occurred at larger parks,with most of these located in the EMEA region(e.g.,LEGOLAND Windsor,LEGOLAND Billund,Alton Towers,etc.).However,about two-thirds of Merlins attendance occurs in mid-and small-size attractions,particularly at“midway”attractions,most of which are s

324、ituated in highly trafficked locations in well-known locations,particularly top tourist destinations,with highly recognized individual brands(e.g.,Madame Tussauds,SeaLife,the Dungeons,etc.).Similarly,with 20.9 million visitors in 2019,Parques Reunidos was the tenth most attended operator globally,wi

325、th a strategy of focusing largely on a wide variety of attraction types,including amusement parks,zoos,aquariums,and IECs,primarily located in the EMEA region,but with a growing portfolio in North America(via its subsidiary Palace Entertainment).Clearly both Merlin Entertainments and Parques Reunido

326、s have developed effective strategies to attract large numbers of visitors overall to their respective attraction portfolios,but a combination of factors such as their location,focus,and scale,inhibits most of their properties from reaching levels for inclusion in the ThemeIndex.84TEA and AECOM expr

327、ess thanks to the numerous park and museum operators who graciously and generously furnished attendance information,enabling this report to be as complete and accurate as possible.About AECOMAECOM is the worlds trusted infrastructure consulting firm,delivering professional services throughout the pr

328、oject lifecycle from advisory,planning,design and engineering to program and construction management.On projects spanning transportation,buildings,water,new energy and the environment,our public-and private-sector clients trust us to solve their most complex challenges.Our teams are driven by a comm

329、on purpose to deliver a better world through our unrivaled technical and digital expertise,a culture of equity,diversity and inclusion,and a commitment to environmental,social and governance priorities.AECOM is a Fortune 500 firm and its Professional Services business had revenue of$13.1 billion in

330、fiscal year 2022.See how we are delivering sustainable legacies for generations to come at and AECOM.About the Themed Entertainment Association(TEA)The Themed Entertainment Association(TEA)is an international non-profit association representing the worlds leading creators,developers,designers and pr

331、oducers of compelling places and experiences to share knowledge,collaborate,spark new ideas,celebrate innovation,and cultivate a diverse global membership.Our members bring the experience of engaging storytelling and entertainment to a vast number of theme parks,waterparks,museums,wildlife attractio

332、ns,casinos,hotels/resorts,restaurants,retail stores,sports/performance venues,and an ever-growing list of destinations that aim to bring a higher level of visitor experiences worldwide.Visit www.teaconnect.org.#TEAthemeindex tea_connectv2.1This version of the Theme and Museum Index and previous versions back to 2006 can be downloaded at the following links: