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1、IN ASSOCIATION WITHGLOBETRENDERT H E F U T U R E O F T R A V E LTRAVEL IN THE AGE OF COVID-19 2 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMINTRODUCTIONsunbathers and diners from getting too close),but many others such as Africa,Argentina,Brazil,Indonesia and India will need more time.Although many

2、 of us will be hoping for a return to“normality”,when it comes to travel,this simply wont be the case.Arrivals may be required to self-isolate for 14 days(although UK travel bosses are campaigning against this),while the US may be opening up internally but not to outsiders just yet.Flying will be st

3、rangely dystopian,while city breaks,pool parties andbuzzing resorts will rank low in the desirabilitystakes.Since the beginning,Globetrenders defining remit has been the future of travel.Now,the entire industry is looking There will be recessions to contend with,unemployment and the complete rewirin

4、g of expectations for urban living.There will also be greater citizen surveillance and more automation,as AI-powered machines get the moment they have been waiting for.This may sound alarming but ultimately,Globetrender believes that amid the white noise,there will be clarity,opportunity and betterm

5、ent to be for answers as to what lies ahead.As trend forecasters,we aim to provide a reliable degree of illumination.In this report,we have identified ten trends that we think are most relevant for the short-to mid-term(summer 2020 to early 2021),as well as stories of innovation,new ideas,expert pre

6、dictions and sector deep dives(in this case,luxury travel,Gen Z and travel publishing).A lot of commentators are talking about the“new normal”,but for Globetrender,there is nothing normal about the turbulence we face in the year ahead.We will do our best,of course,to adapt to the ever-changing rules

7、for social behaviour,trade,transport,work and so on,but we will all have to accept it will be a while until masks stop being an essential item ofclothing.TRAVEL IN THE AGE OF COVID-19Cover image:Production Club Micrashell SuitWelcome to Globetrenders report on Travel in the Age of Covid-19(published

8、 June 2020),in association with Cirium and The PC Agency.After months of lockdown,during which half the worlds population has been ordered to stay at home,some governments are opening borders and allowing airlines to start flying again,which is great news for holidaymakers and travel companies alike

9、.But moving from a“collective pause”to getting back to business will be challenging.In Europe,a handful of countries,including Greece,France,Italy and Spain,say they will be open to foreign tourists this summer(albeit with perspex screens to keep Download Globetrenders Gen Z Horizons:Travel in 2020

10、and Beyond(85+VAT)Download Globetrenders Future of Luxury Travel Forecast:2020-2025(195+VAT)gained,and space for creative thinkers to innovate their way out of problems.Reassurance can also be found in the fact that people will have an even stronger desire to spend time with friends and family(celeb

11、ratory reunions are something to look forward to),as well as explore the world.Globetrender would like to thankCirium and The PC Agency for supporting this project.We hope you find it useful.Jenny Southan Editor and founderGLOBETRENDER.COM/DOWNLOADSUnderstand the Future of Travel and How to Capitali

12、se on it Today WHATS INCLUDED?One-hour phone consultation to discuss key issues you are facing as a company as a consequence of the Covid-19 pandemic A bespoke plan of action in PDF format containing trend insights,case studies,tailored strategy,editorial guidance and inspiring solutions Free access

13、 to one premium trend report of your choicePRICE:750+VAT BOOK TODAY:JENNYGLOBETRENDER.COMGLOBETRENDERNEW:GLOBETRENDER FUTURE OF TRAVEL CONSULTING PACKAGEPreparing for a New World Order in the Age of Covid-19 4 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMABOUT GLOBETRENDERJENNY SOUTHAN,EDITOR AND FO

14、UNDERJenny has 13 years worth of experience working as an award-winning travel journalist,with ten years as features editor of Business Traveller magazine.As well as running Globetrender,she freelances for titles such as Cond Nast Traveller,The Telegraph and Mr Porter.When the coronavirus pandemic t

15、ook hold,she knew Globetrender would have to tackle its impact on travel head-on,and immediately set to work analysing emerging trends.She is excited to share this first report with you,which will be part of an ongoing series.ROSE DYKINS,CONTRIBUTORRose Dykins is a freelance travel writer and editor

16、 with a background in business travel and a penchant for intriguing experiences,such as bison-spotting in Poland.She cant wait to explore Japans“museum archipelago”in the Seto Inland Sea when she eventually goes on her“second-attempt”honeymoon after the first was postponed due to Covid-19.Duringlock

17、down,Rose and the co-hosts of her podcast,The Carry On,have been recording episodes remotely anddreaming about future trips.MARISA CANNON,CONTRIBUTORMarisa Cannon is a travel editor who has worked with brands including British Airways and Jaguar Land Rover,and has written for Business Traveller,CNN.

18、com and the South China Morning Post.Having lived on four continents before the age of 18,shes keenly aware of the speed at which travel evolves,and is inspired by the ingenuity coming from the travel sector in the face of Covid-19,from airlines providing meals to quarantined medical staff,to hotels

19、 that have turned rooms into pop-up restaurants.The volcanic caves of Lanzarote are next on her bucket list.ABOUT GLOBETRENDERGlobetrender()is a digital magazine and trend forecasting agency dedicated to the future of travel.Founded by Jenny Southan in 2015,it delivers cutting-edge insights into the

20、 ways people travel in the 21st century.Run by a team of highly experienced journalists and editors,its editorial and consulting services are there to arm you with the knowledge you need to future-proof your company.IN ASSOCIATION WITH WATERFRONT PUBLISHINGWaterfront Publishing(waterfront-)is an ind

21、ependent magazine publisher based in East London.It creates print,mobile and online media,and provides editorial,design,proofreading and marketing services.It is the publisher of ABTA Magazine and Cruise Adviser,both aimed at the travel trade.5 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMMETHODOLOG

22、YANALYSIS AND TREND FORECASTING At Globetrender,we focus on qualitative research underpinned by quantitative data.We always consider how the lifecycle of a trend moves from the innovators that trigger them on the minority fringes,on to the early adopters,early majority,late majority and,finally,the

23、laggards.When searching for trends,we apply the“three times”rule.A one-time occurrence is an anomaly,twice is a coincidence and three times is a trend,worthy of further exploration.The identification and naming of trends is based on IOI:Intuition,Observation and Investigation.This is both a creative

24、 and academic process.For every“micro”trend,we also consider the“macro”trends that represent the wider cultural shifts in consumer desires,motivations,values andbehaviours around the world.These are based on STEEP Social,Technological,Economic,Environmental and Political forces.Innovation is at the

25、root of every trend so we are always looking at what is new and disruptive.Just like news reporters,we ask the questions “who”,“what”,“where”,“why”and“when”?But like investigative journalists,we then dive much deeper.By discovering multiple examples of a trend,conducting desk-and field-based researc

26、h,interviewing insiders and producing case studies,“qualitative”proof of it is generated.At Globetrender,we rely on our unique access to travel industry experts and ongoing consumer observation to remain ahead of the curve.Email for further insights and bespoke consulting into travel of tomorrow.Ado

27、be Stock 6 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMPAGE 7:INSIGHT:CIRIUM.PAGE 9:DOMESTIC SANCTITYPAGE 11:GERMAPHOBIAPAGE 13:WILDERNESS SEEKINGPAGE 15:AIRLINE HUNGER GAMESPAGE 17:AIRLINE DATAPAGE 18:ISOLATION VACATIONSPAGE 20:ANTI-VIRAL ARRIVALSPAGE 22:DESTINATION OPENINGSPAGE 23:SUSTAINABILITY

28、PARADOXESPAGE 25:UNPRECEDENTED FLEXIBILITYPAGE 27:DREAM TRIP PLANNINGPAGE 29:INVOLUNTARY UNDERTOURISMPAGE 31:GLOBAL TOURISM DATAPAGE 33:CASE STUDY:AIRBNBPAGE 34:CASE STUDY:NEXT-GEN PPEPAGE 35:CASE STUDY:HONG KONGPAGE 36:VOICESPAGE 39:INTELLIGENCE:25 IDEASPAGE 42:DEEP DIVE:GEN ZPAGE 44:DEEP DIVE:LUXU

29、RY TRAVELPAGE 46:OPINION:THE FUTURE OF LUXURYPAGE 47:DEEP DIVE:TRAVEL PUBLISHINGCONTENTS 7 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMINSIGHT:CIRIUMdecisions about its operations in times of uncertainty.Are travel searches a good indicator of whether someone will actually book a trip?Under normal

30、conditions,travel searches are a very useful indicator for consumer demand and future bookings.Airlines,hotels and destination marketers closely watch trends in online search to forecast demand and set pricing.Yet current conditions are anything but normal.According to Skyscanner,travel searches wer

31、e up in April,week-on-week,by double digits in all major markets and mostly centred around national holidays.Skyscanner survey data shows that travellers are increasingly optimistic about the safety of travelling six months from now and feel better about As much as companies might wish we had a crys

32、tal ball to see how the travel industry will look in 2030 or 2050,forecasting is never an exact science.However,analysing patterns in historical data enables analysts to detect trends and forecast outcomes that could occur at specific times and within certain parameters.The reliability of these futu

33、re predictions depends on the quality of that data and the experts who analyse it.Great data scientists can test various hypotheses using techniques such as statistical modelling and machine learning to generate possible future scenarios quite reliably.Past data helps establish a baseline for potent

34、ial outcomes in a given scenario and determine how likely each of those outcomes is to occur.A business can then make informed J eremy Bowen,CEO of Cirium,explains how to use data to forecast travel trends when confronted with an avalanche of information.How reliable is historical data for predictin

35、g the future?Cirium is the go-to sourcefor travel data,including airline schedules.We have the most comprehensive data set of historical schedules in the world,which go back 16 years as well as 11 months into the future.domestic travel over international travel.However,uncertainty about travel safet

36、y amid Covid-19 indicates that current searches may be simply aspirational.That is,they may or may not lead to a spike in bookings when lockdown measures are lifted.There is still a great deal of risk that Covid-19 could rage again due to premature reopenings and lax behaviour.A strong second wave o

37、f infections is the last thing the travel industry needs.What is unique about the coronavirus pandemic in terms of the data associated with it?As the virus has grown exponentially and,in some cases,unpredictably around the world,the data associated with it has changed rapidly from day to day.We have

38、 had to adapt our operations to respond to the ever-changing landscape.For example,fusing multiple data sets,including flight status and schedules,to gain a complete picture of flight disruption,as airlines began to adjust their schedules on a minute-by-minute basis.The key value in the data surroun

39、ding coronavirus is the insightit provides businesses to plan and prepare for recovery,such as aircraft rotation and how and when to bring aircraft back into service efficiently.Everyone is looking to the Asia-Pacific region as we begin to see domestic flights return to the skies.8 TRAVEL IN THE AGE

40、 OF COVID-19GLOBETRENDER.COMINSIGHT:CIRIUMverification and scientific extrapolation processes.This is what transforms big data into smart data.When new data entersour system,we compare overlapping sources to select the most accurate and reliable source.Then,we format the data according to globally r

41、espected best practices and standards,using techniques such as machine learning to generate the most complete picture.If you combine this with the talent at Cirium,you create advanced views of data which become actionable insights for the user.Its people who make big data truly smart and thats why w

42、e employ some of the best people from all backgrounds,from astronomers to tech giant alumni and airline network planners to aviation finance consultants.earlier this year,we have the capabilities to track up to 120,000 flights in granular detail per day.We track global commercial flight activity in

43、real time by processing more than 100 million flight updates in total per day and maintain an archive of flight activity worldwide.Drawing from commercial flight schedules,real-time flight activity and the global aircraft fleet,most of our data comes from trusted relationships with airlines,airports

44、,global distribution service providers and international governmentbodies.How do you turn big data into smart data?Sourcing data is just the beginning of the process.To ensure the accuracy,predictability,and fullness of our data,we invest heavily in data cleansing,The second element of recovery that

45、 the industry needs to address is how to tackle the inevitable downturn in consumer confidence once lockdown restrictions are lifted globally.This means demand forecasting is likely to become the next challenge for datamodelling.What kind of data are you gathering and analysing in relation to the tr

46、avel industry,and from which sources?Cirium has an unrivalled data platform the Cirium Core which houses data from more than 2,000 sources from all corners of the aviation and air travel industry.Wehave direct data feeds of schedules from more than 900 global airlines and work with over 90 per cent

47、of the worlds top 50 carriers.When air travel isnt restricted,and is operating like it was What trends are you seeing for the future of aviation in the age of coronavirus?Based on IATAs prediction of a 48 per cent drop in air traffic this year,we are projecting that we will initially see at least se

48、ven years of passenger traffic growth wiped out in 2020.Well see a drop in demand for leisure and corporate travel,as disposable income falls and former business travellers,or“road warriors”,learn to work from home.We could start to see a very different airline sector.Our teams have been tracking th

49、e commercial passenger jets in service and in storage in recent months and their analysis shows that of some 23,000 aircraft in service at the start of 2020,as many as a third could be immediately surplus to requirements.Artificial intelligence(AI)will play a more pivotal role than ever,as airlines

50、and the air travel market seek to embrace digital transformation to become more efficient.We may also see changes in traveller behaviour as social distancing becomes the new normal for the industry.Greater hesitancy to engage with services requiring human contact could see a rise in self-serve tools

51、,robotics and automated processes to avoid unnecessary contact when travelling.Adobe StockInTentaPhoto by Moby MartDOMESTIC SANCTITYFor many people,the best way to guarantee a safe,hassle-free break will be to stay in their country of residence renting holiday homes and setting off on road tripsBy R

52、ose DykinsAdobe Stock 10 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMDOMESTIC SANCTITYPassport-free holidays will be the norm for 2020.This is for a number of reasons:border closures and arrival quarantines,the fear of getting ill abroad,concern about having to negotiate airports and planes,and lim

53、ited disposable income.Some commentators are using the word“staycation”to describe domestic tourism,but what Globetrender is referring to is hitting the road and going somewhere different without having to leave the country.France and Greece are allowing domestic holidays from June.In England,hotels

54、,campsites and tourist attractions might be allowed to open their doors from July too,although many may choose not to until later in the year,depending on what social distancing measures need to be implemented.the government eased lockdown restrictions.Prior to this,there were staggeringly cheap dea

55、ls on flights within the country nicknamed“bok choy”tickets by the media,because they were the same price as vegetables.Countries with large domestic flight networks may initially experience similar deals from airlines to encourage travellers to return to the skies.However,where possible,Globetrende

56、r predicts travellers will choose to go by road in the virus-free safety of their own car.Tapping into this,US-based startup RoadTravel is now offering“road trip packages”curated itineraries,trip planning features and accommodation booking powered by sites such as .Founder Nikita Dedik says:“The cri

57、sis not only hasnt hurt us but so far its helped us.”Domestic tourism(both overnight and day trips)in England contributed 80 billion in 2019 but coronavirus is expected to knock 22 billion off that figure in 2020,according to Patricia Yates,acting chief executive at Visit Britain.She said:“To get Br

58、itish tourism up and running this summer,youre going to need that domestic audience.But I think the worrying thing is the lack of confidence in the British public about travelling.”Among some segments of society,however,there is huge pent-up demand for travel.During lockdown,operator Luxury Cotswold

59、 Rentals told Globetrender it has seen a 166 per cent year-on-year increase in traffic to its website,and a 138 per cent rise in the number of enquiries.In China,during its May bank holiday weekend,more than 50 million domestic trips were made in two days after Camper van sales are also booming.“We

60、have seen a dramatic rise in inquiries,”Steve Lumley,of CamperVantastic,told The Times in May.Some tourist boards are thinking up ways to encourage domestic travellers to book trips to boost the economy.In Poland,the government has been mulling giving each citizen vouchers worth 1,000 zloty(about US

61、$238)to be spent on domestic holidays.Thailand has launched a“We Love Thailand”campaign,promoting national attractions,while New Zealand is pinning its hopes on recouping lost dollars from inbound tourists by getting locals to explore whats on their doorstep.However,care will have to be made to ensu

62、re hotspots are not overrun,which is what happened when the US reopened Yellowstone National Park.Adobe StockInTentaPhoto by Moby MartGERMAPHOBIAExtreme hygiene measures for hotels and airlines will be vital to restoring public confidence,but older,more vulnerable generations will be wary By Marisa

63、CannonKempinski 12 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMGERMAPHOBIAIn 2019,supermodel Naomi Campbell published a video detailing the cleaning routine she undertakes every time she boards a plane,where she systematically disinfects everything from the armrests and in-flight entertainment cont

64、rol to the window.“I do not care what people think of me,”she declared,wiping down the shell of her seat with a Dettol wipe.In the age of Covid-19,Campbells eccentric behaviour will be vindicated,and well all be following suit once the airways are open.Following the example of Qantas,British Airways

65、,Etihad and Delta,most airlines will be taking extreme measures to increase hygiene on board by using electrostatic spraying to kill germs and viruses in the cabin,for example,as well as handing out sanitising kits,so far as to recommend that crew wear disposable nappies to avoid potential infection

66、 through use of the lavatory.In the longer term,expect cabins to incorporate new physical distancing designs,such as the new Janus seat from Aviointeriors,which features wraparound plastic barrier between passengers.Hotels will also be working hard to eliminate contagion.Four Seasons has partnered w

67、ith John Hopkins Medicine International to roll-out a new health and safety programme that includes contactless check-in,blacklight roominspections,air purifying technology androom service that arrives in sustainable,single-use packaging.Since March 2020,Lhotel Island South in Hong Kong has deployed

68、 AI robots to serve food boarding via the back of the plane(from row one onwards),and removing in-flight magazines.Emirates has banned all cabin baggage beyond briefcases,handbags laptops and baby items,and is mandating the use of gloves and masks,while also giving passengers blood tests at the airp

69、ort to check for antibodies.Etihad is trialling Elenium contactless kiosks that measure passengers temperature,heart rate and respiratory rate,and Hong Kong and Tokyo airports are giving rapid Covid-19 tests to passengers arriving home from high-risk areas.IATA has issued guidelines that state cabin

70、 crew should be dressed in full personal protective equipment(PPE),including plastic gowns over their uniforms,goggles,masks and gloves.The Civil Aviation Administration of China has even gone Adobe Stockand drink to guests in quarantine,while Millennium Hotels and Resorts in Singapore is currently

71、benefiting from early investment in delivery robots,which can call for an elevator,find the right room and contact guests on the phone.Deep cleaning between stays will become the norm,with Accor,Radisson,Kempinski,Hilton and Marriott all launching initiatives to promote cleaning practices such as th

72、e use of hospital-grade disinfectant and ultraviolet light technology to sanitise keys and mobile devices.(Globetrender also hopes pillows will be washed between stays.)Increased hygiene concerns may well cause travellers to think twice about sharing economy platforms such as Airbnb and Uber,whose m

73、odels are predicated on rentals that enjoy a vast number of prior users.Despite Airbnbs new hygiene guidelines for hosts and guests,holiday homes and the furnishings inside them may now be considered potential vectors.So too could beach deckchairs and umbrellas,and we might see the introduction of r

74、eservation systems and time slots for different age groups visiting the seaside.Italian plastics manufacturer Nuova Neon Group 2 has developed designs for 20 sqm plexiglass cubicles to separate beachgoers.“Weve already received several inquiries from beach operators and restaurants,”says owner Claud

75、io Ferrari.InTentaPhoto by Moby MartWILDERNESS SEEKINGAs consumers flock to natural environments with plenty of fresh air,escaping to the great outdoors will replace city breaks and crowded resorts as the holiday of choiceBy Rose DykinsAdobe Stock 14 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMWILD

76、ERNESS SEEKINGIn the social distancing era,nature tourism will rocket in popularity.Travellers will crave wide open spaces and inspiring views after being homebound,and escaping to the wilderness will feel safer than visiting crowded cities or clubbing destinations.The restorative benefits of being

77、in nature also make it the ideal choice of trip to recuperate,dose up on vitamin D and process the chaos of Covid-19.Ready to capitalise on this trend,Yonder offers travellers the chance to book stays in cabins and at farms and ranches across the US,as well as try outdoor experiences such as horse b

78、onding and mushroom hunting.“In the past,much of our vacation time has been spent in contrived environments shut off from the natural world a cruise ship,a theme park,a casino or an Rewilding and conservation holidays where travellers play an active part in helping an ecosystem return to its natural

79、 state will also be a hit.Plus,the funds will be much needed after a considerable hiatus.For example,Argentinas Iber Estuaries the worlds largest freshwater wetlands has four campsites for visitors,the income from which helps finance the reintroduction of native species,including jaguar cubs.(The co

80、untry has suspended commercial flights in and out of the country until at least September,however.)Inventive cities are also trying to introduce more green space Copenhagen,for instance,is building an archipelago of artificial islands,only accessible to swimmers and sailers,which can be used for pic

81、nics and fishing.by mid-May,these were starting to open again.Next spring,AutoCamp will be opening a luxury glampsite in Cape Cod featuring custom-designed Airstream trailers.Over in Bhutan,the only carbon-negative country in the world,Six Senses has created a new hotel lodge set among blue pine tre

82、es.Treehouses will also be big business up in Perthshire,Scotland,the Treehouses at Lanrick will debut in September with self-catering facilities.At a time of continuous,anxiety-inducing media coverage of the pandemic,nature provides true sanctuary.Committed to the preservation of“quiet”,Quiet Parks

83、 International is a nonprofit organisation that seeks to protect“acoustically pristine environments”across the globe.As urban noise increases,silence will be the new wellness.all-inclusive resort,”says Freyr Thor,Yonders CEO and co-founder.“As we recover from Covid-19,people will be looking for alte

84、rnatives that offer them a more natural,sustainable and healthier way of travelling and living.”Camping and glamping will also attract new devotees.According to peer-to-peer RV rental marketplace RVshare,it has achieved its highest recorded booking numbers in company history,with a 650 per cent rise

85、 in RV rental bookings since early April.However,sites will need to maintain high standards of cleanliness when it comes to shared facilities,as well as limit the number of guests booking and introduce greater distances between tents or yurts.During lockdown,national parks throughout the UK and US,f

86、or example,were closed,but BirdboxInTentaPhoto by Moby MartWith airline revenues expected to plunge as much as 314 billion in 2020,carriers around the world will be doing everything they can to win back passengersBy Jenny SouthanAdobe StockAIRLINE HUNGER GAMES 16 TRAVEL IN THE AGE OF COVID-19GLOBETR

87、ENDER.COMAIRLINE HUNGER GAMESIts a bloodbath out there.Airlines are fighting for survival in a way theyve never had to before,with fleets almost entirely grounded around the world.British Airways is in redundancy consultations with 12,000 staff and exiting Gatwick;Virgin Atlantic is cutting a third

88、of its workforce,while owner Richard Branson is sellinga US$500 million stake in Virgin Galactic to bail it out.Easyjet experienced a major hack of nine million passengers data in May,while its founder Stelios Haji-Ioannou has been quarrelling with its“scoundrel”board about cancelling an order for 1

89、07 planes from Airbus.Ryanair boss Michael OLeary has been outspoken in saying plans for quarantining flyers and social distancing on planes are“idiotic”,and ultimately expects in high places can help players endure,but they will need clever tactics to outlive the competition.During lockdown,airline

90、s were offering early seasonal flight sales with discounted tickets to help them get money in the bank on forward bookings,but as flights start taking off again,we can expect a shift towards price hikes to make routes viable.aircraft isnt practical the way it is on the ground,”Qantas medical directo

91、r Dr Ian Hosegood said.He added:“Given the low transmission risk onboard,we dont believe its necessary.”Thelikelihood is airlines will sell every seat they can,and passengers will have tomake do with sitting apart if space allows.Pent-up demand will no doubt be something passenger numbers to be 50 p

92、er cent lower by the end of 2020.Airline Hunger Games is a trend because it refers to the way in which carriers are going to be trying to manoeuvre their way out of the crisis over the coming months.This summer,travel bans will start to be lifted country by country,but reviving route networks and re

93、assuring passengers that it is safe to fly will be a major challenge.Boeing CEO David Calhoun has said that air traffic wont even be back to 25 per cent by September and a major US airline will“most likely”go out of business.The worlds second-oldest airline,Avianca,which was based out of Bogota,was

94、driven to bankruptcy in May,and others will follow unless they can secure financial help.Just like in the book-turned-film The Hunger Games,those with friends It has been suggested that airlines could stop selling middle seats to create“social distancing”in the air.However,this will mean they will o

95、nly be able to sell about two thirds of tickets,and with margins tight,this will force them to at least double fares.Qantas is an example of an airline that says it wont be blocking out seats.“Social distancing on an all airlines want to capitalise on,allowing them to inflate prices and start recoup

96、ing some of their losses.Seat sales to stimulate bookings will always be a useful tactic though.Sadly,the days of smiling crew and G&Ts will be behind us for the time being.Flying will be sanitised,tense and utilitarian,so travel companies need to make it worth the effort.Adobe StockThe impact of Co

97、vid-19 on the aviation industry,in numbersAir travel almost came to a halt in spring 2020 what does recovery look like?7.9 trillioncontribution to global GDP from travel and tourism industryCAPACITY CHANGES YEAR-ON-YEAR BY REGION 80%reduction in capacity by the end of April on a daily basis compared

98、 to 2019Before COVID-19 outbreak6.6%After COVID-19 outbreakDrop in total passenger traffic as of March 2020 compared to a year ago-52.9%76%reduction US domestic89%reductionIntra-EuropeanChina domesticmid FebMay75%reduction18%reductionGLOBAL FLEET STORYFleet highlightsSTART OF 2020NOWParked fleetSing

99、le-aisle aircraft being tracked in real-timeTwin-aisle aircraft being tracked in real-time6%global fleet14,0004,00059%global fleet4,5608359,056 In-service by end of May In-servicefleet 202023,710WHAT WILL HAPPEN TO THE FLEET IF TRAFFIC RETURNS IN 2021?*(POTENTIAL TRAFFIC GROWTH&ITS IMPACT ON AIRCRAF

100、T FLEETS)Note:All references to now are equal to accurate stats on the 29th May 2020Source:Cirium Core,IATA3,340surplus jets*6,250surplus jets*430surplus jets*No surplusIf 80%growth*If 60%growthIf 60%growthIf 40%growth*Compound Annual Growth Rate of passenger traffic over the past 10 years*Assuming

101、load factor recovers to 70%*80%growth from where we currently are*Figures include new deliveries 17 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMCIRIUM AIRLINE DATAInTentaPhoto by Moby MartFrom private jet transfers and charter yachts,to bubble hotels and desert islands,human-free locations and expe

102、riences will be the new luxury to charge forBy Jenny Southan Adobe StockISOLATION VACATIONS 19 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMISOLATION VACATIONSMany travellers will be dreaming of hedonistic getaways in the sun,with parties,drinking and dining.However,travel in the age of coronavirus

103、will mean the majority will be seeking Isolation Vacations,either as a couple or with close friends and family in places devoid of crowds.This means popular beaches,home-share rentals,large resorts,and busy cities will all be low on the desirability scale,while private villas,boats and boutique hote

104、ls(all with excellent cleaning standards),and quiet coastal,lakeside,mountain and rural locations will be scoring high.Not to mention helicopter transfers,hotel takeovers and island buy-outs,for those that can afford them.(VistaJet,for example,is offering private jet-to-yacht transfers for moorings

105、off personal chef(ordered remotely via iPad),24/7 health monitoring and even in-room coronavirustesting.In the US,wealthy groups are looking to rent out entire hotels,such as Relais&Chteauxs Blantyre country resort in Villas company is providing the elite with private jets(via partner Bookajet)to ta

106、ke them to their destination,as well as hotel-style service and bespoke travel insurance from Lloyds of London.Hotel brands such as Four Seasons and Aman,which offer private residences with butlers on-site,can also expect to do well,as can companies that offer private yacht charters.New for 2020 is

107、a company called Meridian Adventure Sail,which is a private members club for“meaningful,exclusive voyages”.In the Maldives,the ultimate in seclusion has to be taking over an entire island Sun Siyam Resorts recently announced that for US$1 million for 15 days and up to 50 guests,visitors can book one

108、 of two islands(Iru Veli or ViluReef).the coast of Malta.)Setting the trend for“quarantine hideouts”is Le Bijou hotel in Zurich,which started offering luxury apartments with“Covid-19 Service”as part of the package;this included food delivery,meals cooked by a Copenhagen IslandsWestern Massachusetts,

109、which costs US$38,000 a day(including meals and activities)and has 24 rooms.Similarly,the Cape Arundel Inn in Maine charges US$19,000 a week for 14 bedrooms with sea views.In Europe,The Greek Meanwhile,the Seaside Finolhu has unveiled the Maldives first Beach Bubble room a transparent dome on the sh

110、ore with a double bed and bathroom(a step up from Italys proposed plexiglass beach cubicles).For those on less lavish budgets,many hotels will be trying to create less crowded settings by only selling half their room inventory,while self-catering cottages,treehouses,tents and caravans will all be av

111、ailable at more affordable price points(also ideal for those rushing to book a domestic holiday).Innovation will be rewarded at the lower end of the scale too consider Norways Birdbox cabins that host just two people and can be placed in pristine natural environments with minimal footprint.InTentaPh

112、oto by Moby MartWhether it is through quarantines,air bridges,airport testing or thermal scanning,the pressure will be on authorities to make sure outsiders dont bring in new cases of Covid-19 By Marisa CannonAdobe StockANTI-VIRAL ARRIVALS 21 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMANTI-VIRAL A

113、RRIVALSAirlines and governments around the world are clamouring for solutions to make travel safe again,and while immunity passports might sound like the plot twist of a dystopian novel,theres been talk around whether they might serve as a way of reigniting tourism.Chile was the first country to pus

114、h ahead with“release Greeces public health body plans to create“quarantine hotels”for visitors who test positive while in the country,and will issue health certificates to passengers within 72 hours of their arrival.These measures are unlikely to entice travellers,with an IATA survey finding that 86

115、 per cent were“somewhat or very concerned about being quarantined while travelling”,while 69 per cent“would not consider travelling if it involved a 14-day quarantine period”.Another deterrent might be heightened racial intolerance,withreports of coronavirus-related attacks and Africans in China bei

116、ng turned away from hotels and restaurants,blamed for carrying the so-called“second wave”ofcoronavirus.This year,1.1 billion fewer trips are expected to be made globally(the global travel and tourism industry should not issue immunity passports,as there is“no evidence”that people who have recovered

117、from coronavirus are protected against a second infection.The US,Spain and Hong Kong are among some of the countries that have instated temporary 14-day quarantines for arrivals,while airports worldwide including Heathrow are testing thermal screening.should rely on Bluetooth technology and be inter

118、-operable across borders as well as across operating systems.”Nations that responded quickly to the outbreak will be the first to open their borders,with some neighbouring states making plans to allow people to move freely.From mid-May,citizens in Latvia,Lithuania and Estonia could travel between th

119、e Baltic states,although anyone from beyond is required to quarantine for two weeks.Australia and New Zealand have agreed to a trans-Tasman travel zone.In the Mediterranean,Israel,Greece and Cyprus are in talks over a“tourism-safe zone”,with the aim to partially open borders.Its clear that any reope

120、ning will be gradual,and governments are prepared to shut down travel permissions as soon as the virus resurfaces.certificates”,while Turkey and Thailand have said they will ask visitors to show medical certificates declaring they have tested negative for coronavirus.In parts of China,WeChat and Ali

121、pay have issued citizens with a coloured health code that dictates where they can travel.However,the World Health Organization has said that governments was predicted to rake in US$700 billion but is now only on track for US$447 billion).Tourism revenue in Europe will likely drop from US$200billion

122、in 2019 to US$124 billion in 2020.The European Commission has issued guidelines on how countries might reopen its borders,suggesting“a phased and co-ordinated approach that starts by lifting restrictions between areas or member states with sufficiently similar epidemiological situations”.These so-ca

123、lled“air bridges”could be an alternative to quarantining.Members of the EU are also allowing Covid-19 tracing apps to operate across borders so citizens can be alert to possible infection while travelling.In a statement,the Commission said:“Such tracing apps must be voluntary,transparent,temporary,c

124、ybersecure,using anonymised data,Adobe Stock 22 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMSwitzerland with the aim of allowing free travel with other European nations from mid-June,if the Covid-19 situation allows.GREECEGreece has had low infection rates and hopes to open borders by July 1.There

125、will be random coronavirus testing for arrivals and hotels likely to be restricted to 50 per cent occupancy.ICELANDForeign travellers will be able to enter Iceland from June 15 providing they test negative for the virus on arrival or present a recent health certificate.ITALYItaly is opening borders

126、in early June although social distancing requires beach umbrellas to be five metres apart.from July.The idea is to test out social distancing measures,a new Hi+Card health passport and a track-and-trace app.CHINAChina has announced a bilateral agreement to allow healthy travellers free movement with

127、 South Korea,while negotiations with Singapore and Japan for a similar arrangement are in the works.FRANCETourism to France will initially start from Switzerland and Germany by June 15.Health certificates will be required for entry,with the option of 14 days of quarantine on arrival if this is not p

128、ossible.GERMANYIn mid-May,Germany agreed to reopen borders to France,Austria and starting with flights from the US.Visitors will need to take a Covid-19 test within 48 hours of arriving.SPAINThis year,Spain wont achieve the 84 million international visitors it did in 2019 but it will be welcoming ba

129、ck tourists from July 2020.TURKEYThe Turkish government is hoping to start the holiday season for foreign travellers from mid-June,although hotels opened to domestic tourists at the end of May.VIETNAMWith just 270 cases and no deaths from coronavirus,Vietnam has restarted domestic flights and is in

130、talks with China and South Korea over reciprocal safe travel zones.AUSTRALIA AND NEW ZEALANDPrime ministers Scott Morrison and Jacinda Ardern have made plans to introduce a“trans-Tasman travel bubble”for travellers between Australia and New Zealand,although a 14-day quarantine will likely be require

131、d.New Zealand-Pacific corridors are also a possibility.AUSTRIAAustria is opening to health certificate carriers from Liechtenstein,Switzerland,Germany,the Czech Republic,Slovakia and Hungary on June 15.CANARY ISLANDSThe Canary Islands are part of a UN World Tourism Organization pilot scheme to start

132、 welcoming visitors LITHUANIA/LATVIA/ESTONIAWith fewer than 150 deaths between them,these three Baltic states were the first in Europe to establish their own“travel bubble”.Neighbouring Finland and Poland have been approached to join.PORTUGALLess affected by the pandemic than Italy and Spain,Portuga

133、l will be opening up to tourism from June 15,with Easyjet flights from the UK to Lisbon and Porto.SAINT LUCIAThe Caribbean island will be reopening to tourism in a“responsible manner”from June 4,DESTINATION OPENINGSWith lockdowns easing and travel bans lifting,these will be some of the first countri

134、es to start welcoming visitors from abroad in mid-2020By Marisa CannonInTentaPhoto by Moby MartAlthough the pandemic has given the Earth a chance to heal,the travel industry is at a cross-roads when it comes to prioritising money-making over environmental conservationBy Marisa CannonAdobe StockSUSTA

135、INABILITY PARADOXES 24 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMSUSTAINABILITY PARADOXESThe headline of a recent news story in The Independent read:“Coronavirus could trigger biggest fall in global carbon dioxide since Second World War,scientists say.”One of the few benefits of the pandemic has

136、been the environmental bounceback we have witnessed,with daily emissions in the EU as soon as the global economy jerks back to life,the respite that the planet has enjoyed will be undone.As governments tussle to revive ailing industries,environmental initiatives may well take a back seat.At the Airl

137、ines4Europe summit in March,CEO of Air France-KLM Benjamin Smith asked governments to delay upcoming policies down 58 per cent since the outbreak and global levels of nitrogen dioxide at record lows.About eight in ten flights globally have been grounded and previously tourist-clogged beaches and jam

138、-packed streets have been left eerily empty,giving wildlife greater freedom to roam where it pleases.The silver lining is,of course,temporary,and that would limit air travel and reduce emissions,while spokesperson for Airlines4Europe Jennifer Janzen said:“We definitelydont need new taxes right now.I

139、t doesnt make any sense whatsoever to burden airlines and passengers with higher prices.”But experts and campaigners have called for“stringent conditions”aligned with the Paris Agreement on any airline bailout,as well as support to help workers affected re-skill.In a letter to UK chancellor Rishi Su

140、nak,a group of 26 civil society groups wrote:“Public money must be used to address social and environmental priorities,as well as economic needs.”Meanwhile,Transport and Environment aviation manager Andrew Murphyhas called for“a green transition by linking aid to taxes and greener fuels which will r

141、everse the sectors rapid emissions growth.”The reality is that colossal revenue losses may well leave airlines with little option but to discard offset plans.“Any sound business will prioritise their existing liabilities and payroll over voluntary investments in future sustainable aviation fuel volu

142、me,”says Adam Klauber,a technical advisor at the Rocky Mountain Institute.One boon for airlines is the plummeting oil price,but this could also deter them from investing in more sustainable,long-term solutions,such as expensive biofuels(Lufthansa wants to make fuel from sunlight and air)or cleaner,f

143、uel-efficient aircraft.The question now up for debate is whether travel brands will scramble to return to normalcy once the pandemic lifts,or be galvanised by this“breather”to maintain and go further in their environmental and social commitments.The unpolluted blue skies and birdsong are likely to h

144、ave struck a chord with many,and it could be a promising moment for companies advocating a more considered approach to travel.Proponents of slow travel may well see greater interest in their philosophy,where travellers take longer trips to more unusual destinations,reached by alternative transport s

145、uch as trains.Globetrender hopes that travellers and industry leaders will take responsibility for carbon offsetting as a bare minimum,as well as doubling down on reducing plastic waste,which sadly has rocketed because of demand for bottles of hand sanitiser,surgical masks and takeaway food containe

146、rs.Adobe StockInTentaPhoto by Moby MartFor jet setters tempted to swap the security of home for a trip abroad,travel companies will be encouraging bookings with free cancellations,no change fees and status extensions By Marisa CannonAdobe StockUNPRECEDENTED FLEXIBILITY 26 TRAVEL IN THE AGE OF COVID-

147、19GLOBETRENDER.COMUNPRECEDENTED FLEXIBILITYThe fallout from cancelled bookings has presented the travel sector with a crisis unlike anything it has seen before.Companies have responded in a variety of ways,from issuing credit notes to upfront refunds,and while UK travellers are legally entitled to r

148、efunds within 14 days,the reality is that many operators are buckling under the strain of such seismic revenue loss.In an open letter to customers,Mark Tanzer,CEO of the UK travel association ABTA,asked them for flexibility while it holds out for government support.“We fully understand and sympathis

149、e with the frustration that many customers may be feeling.But if companies are forced into bankruptcy,it will not only destroy livelihoods but extend the refund delays far beyond In the future,customers will be less inclined to book travel requiring a deposit,and are likely to exercise greater scrut

150、iny over an operators cancellation policy.Founder of private travel club Little Emperors Rebecca Masri says:“People wont mind paying a little extra for the comfort in knowing that they can cancel should they need to.I cant imagine Southwest Airlines,which went even further to extend the usual year t

151、hat passengers have to use their travel credits until June 30,2021.Hilton and Marriott are also allowing guests to cancel reservations at no charge,while Airbnb has agreed to either refund cancellations or issue travel credit,providing guests can show supporting documentation that their stay was mad

152、e impossible by coronavirus.help identify the flexible hotel offerings.”Loyalty scheme redemptions will be more important than ever,as travellers take greater caution when parting with their money.Although brands might want to limit loyalty redemptions after such a long stint without revenue,its tru

153、e that customers will return to companies they trust,and increasing their buying power and opportunities to earn points at such a volatile time could cement their loyalty.Hyatts World of Hyatt credit card partnership with US bank Chase has suspended its forfeiture policy,where cardholders lose their

154、 points after two years of inactivity,until December 31.Hilton has also announced that Hilton Honors members due to have their status downgraded will receive an extension through March 31,2021.the term of refund credit notes,”he wrote.When this crisis does pass,we can expect to see much greater dema

155、nd for flexibility in booking policies,and more travellers booking direct with operators to ensure this.In the wake of coronavirus,nearly all airlines have waived change fees temporarily,bringing into relief those with pre-existing no-fee policies,such as prepaid offers on third-party websites being

156、 so popular anymore.”But now,third parties such as Expedia are responding to this demand for flexibility.Global PR director Nisreene Atassi says:“Expedia is working hard to enhance our user experience so that refundable hotels are more prominent when searching.Just look for our free cancellation mes

157、saging throughout to Adobe StockInTentaPhoto by Moby MartAfter an extended period of being grounded,bored and frustrated consumers will be ready to invest in thrilling,once-in-a-lifetime adventures By Rose DykinsKruger ShalatiDREAM TRIP PLANNING 28 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMDREAM

158、TRIP PLANNINGNext year and 2022 will be the years for dream trips(for those who can afford them),reflecting huge pent-up demand for travel after drawn-out restrictions on freedom.Living through a pandemic has sparked a re-evaluation of peoples priorities and attitudes.For many of those confined to t

159、heir homes during lockdown,it has been a time to make plans.Zina Bencheikh,managing director EMEAfor Intrepid Travel,told Good Housekeeping:“In 2021,the top three destinations our customers are re-booking are Peru,Ecuador mainly driven by the Galapagos andAntarctica.”Needless to say,the crisis has a

160、lso been a stark reminder not to take travel for granted.Just as consumers are turning away from fast fashion,tomorrows travellers will Taking the time to really indulge in travel will be compensation for time spent under house arrest.With this in mind,the leisurely pace and cultural immersion of lu

161、xury rail itineraries means they are likely to thrive.For example,launching in February 2021,Golden Eagle Luxury Trains 22-day Trans-Siberian Winter Wonderland Trip traverses itineraries and tours to capture the imagination of grounded travellers,tempting them to take the plunge and book something e

162、xtraordinary.During lockdown in the UK,Kuoni launched a new Wildlife of India tour for 2021,a 12-night trip to two of Indias lesser-visited national parks that inspired Rudyard Kiplings The Jungle Book.Optimistically,Atlas Ocean Voyages is a“next-gen cruise line”debuting its first 196-passenger expe

163、dition ship next year.It says that being a new,small,boutique player in the decimated cruise sector could prove an advantage,as it will be able to“ensure a safe environment for cruise guests from day zero”.It will avoid crowded,mass-market destinations and instead appeal to travellers with adventuro

164、us streaks with its Patagonia and transatlantic journeys.has been on pause,the Kruger Shalati Train on the Bridge(pictured on previous page)is set to debut at the end of 2020.Its a luxury boutique hotel housed within a stationary steam train,anchored permanently on the Shalati Bridge in South Africa

165、s Kruger National Park.Guests can admire wildlife below from the overhanging pool.invest their budget in less frequent,experience-rich,low-impact trips that align with their values.They will probably stay abroad for longer periods and even take exotic sabbaticals(a trend Globetrender predicted in it

166、s Future of Luxury Travel report).We will see modest mini-breaks swapped for blow-out bonanzas after summer 2020 was“cancelled”.“People are using this time to dream up the kind of big bucket-list trips you never normally get around to planning,”says Tom Marchant,co-founder of Black Tomato.“We are se

167、eing this reflected in recent bookings to Argentina for this winters solar eclipse;to Iceland to see the Northern lights and to places like Angama Mara in Kenya for the ultimate safari trip.”Like Black Tomato,other companies are launching covetable new no less than eight time zones and 6,200 miles o

168、f frozen wilderness.The first steam-powered winter trip from Golden Eagle,the journey will offer sleeper cars,butler service and an onboard doctor,while stop-offs will include Sretensk one of the most remote towns in Sibera and Irkutsk,known as the Paris of Siberia.Although construction Adobe StockI

169、nTentaPhoto by Moby MartWith overtourism a defining problem of the last decade,the early 2020s will be about building visitor numbers back up and recouping losses By Jenny SouthanAdobe StockINVOLUNTARY UNDERTOURISM 30 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMINVOLUNTARY UNDERTOURISMLast year,one

170、 of the biggest problems the world faced was“overtourism”,whereby thousands of people were descending daily on ancient sites,beautiful beaches,quaint towns and natural beauty spots,and basically ruining them.It was the year that Nations World Tourism Organization(UNTWO)has warned of an 80 per cent d

171、rop in international arrivals for this year.The industry is facing its worst crisis since records began in 1950,meaning“Involuntary Undertourism”is the new trend to contend with.The UNTWO says that worst-case scenario the Covid-19 pandemic threatens the livelihoods of as many as 120 million people w

172、ho directly depend on tourism for employment,as a result of the loss of up to 1.1 billion tourists.This translates to a potential financial drop in tourism export revenues of US$910 billion,to US$1.2trillion.While this is undeniably terrible,there is some good coming out of the situation,and it is i

173、mportant for those working in the industry to all think creatively and According to the World Travel and Tourism Council,2020 was going to be a bumper year.Tourist destinations were predicted to achieve 1.6 billion international arrivals globally,with spending providing ten per cent to global GDP.Ho

174、wever,the United or longer(they might have annual leave to use up),and combine it with remote working or even a sabbatical.Younger millennials and Gen Zs(see page 42)will be more carefree so may be ready to whizz off to Ibiza given the smallest chance.Overall,tourist boards will be working hard to w

175、in back a portion of the visitors they were expecting this year,even if they have to rely on bulking up earnings from domestic travel.The big reset,though,should in some ways be considered a gift the travel industry has an opportunity to start from scratch and operate more responsibly.Greed mustnt b

176、e part of the equation if it is to ensure sustainable travel for the future but the immediate priority will no doubt be generating income whatever the cost.Venice banned big cruise ships;four-hour time slots were implemented at Machu Picchu in Peru;and Amsterdam told outsiders to go to other parts o

177、f the Netherlands instead.Now,none of that is relevant as everywhere is quiet and empty.use this hiatus as a time to construct new and better business models.It is proving an opportunity for the environment and wildlife to recover,for the atmosphere to re-oxygenate,for town-planners to improve infra

178、structure,restaurants and hotels to think more carefully about civic responsibility,and the public to be more discerning about how often they jump on a plane.Over the next year or two,we can expect older tourists to shun crowded places in favour of more remote,natural environments with lots of fresh

179、 air.Weekend city breaks will be shelved,at least for the mid-term(the hassle of flying and the risk of contagion simply wont be worth it).People will book trips for a minimum of two weeks,if not a month Adobe StockGLOBAL TOURISM DATATHE 30 COUNTRIES THAT RELY MOST ON TOURISMWhere is the place that

180、relies most on tourism in the world?According to the World Travel and Tourism Council,its Macau,where more than 90 per cent of its GDP comes from people coming to play in casinos and live the high life at glitzy hotels.The Covid-19 pandemic has decimated the global travel industry,but some destinati

181、ons are facing more of a crisis than others due to their economic reliance on tourism.To put this into perspective,income from tourism and travel represents just nine per cent of the UKs GDP and 8.6 per cent of the USs(putting them in 93rd and 98th position,respectively,in the global rankings).Here

182、are the top 30 locations globally that will need an influx of big-spending visitors as soon as it is safe to welcome themData is from the World Travel and Tourism Council.It includes direct,indirect and induced impacts of travel and tourism*Other Oceania includes American Samoa,Cook Islands,French P

183、olynesia,Guam,Marshall Islands,Micronesia(Federated States of),Nauru,New Caledonia,Niue,Northern Mariana Islands,Palau,Samoa and TuvaluCredit123456789101112131415161718192021222324252627282930Macau SAR,ChinaArubaUK Virgin IslandsMaldivesUS Virgin IslandsBahamasAntigua and BarbudaSt LuciaGrenadaSeych

184、ellesCape VerdeBelizeAnguillaDominicaVanuatuFijiMontenegroJamaicaBarbadosOther Oceania*St Vincent and the GrenadinesSt Kitts and NevisCambodiaGeorgiaCayman IslandsPhilippinesCroatiaFormer Netherlands AntillesIcelandAlbania91.373.657.056.655.543.342.740.740.540.537.237.237.136.934.734.032.131.130.928

185、.628.628.226.426.325.225.325.023.522.821.2EconomyTotal T&T GDP as%of total economy GDPRank 31 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMInTentaPhoto by Moby MartCASE STUDIESVOICESINTELLIGENCE 33 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMCASE STUDY:AIRBNBAirbnb has been hit hard by Covid-19.It

186、recently downsized its global team by 25 per cent,while its year-on-year revenue is forecast to fall by 50 per cent.As a result,the home rental company has been forced to scale back investment in its upcoming Hotels and Luxe products,while“pausing”its Transportation and Airbnb Studios projects(there

187、 was talk of it launching its own travel TV Studio).However,Covid-19 also presented an opportunity for Airbnbs foray into the virtual travel sector,by doing a version of Airbnb Experiences for the digital realm.Launched within the space of two weeks,Airbnbs Online Experiences are now reportedly the

188、companys fastest-growing product surpassing the offline Airbnb Experiences and relatively low cost(and accessible over Zoom,which has become a staple of peoples virtual work and social lives during the pandemic).“This crisis has sharpened our focus to get back to our roots,back to the basics,back to

189、 what is truly special about Airbnb everyday people who host in their homes and offer experiences,”says Airbnbs CEO BrianChesky.As a pioneer of the sharing economy,Airbnbs launch in 2008 During lockdown,some hosts have reportedly made thousands of dollars per day.The success of Airbnbs Online Experi

190、ences lies in the accessibility and rare feel of the product.Airbnb has created a low-price,high-volume product for the virtual realm using its existing physical inventory,one that is tailored to what consumers are seeking right now unique,interesting virtual travel experiences with a sense of disco

191、very and human connection,at a of its accommodation has always been a challenge for the company,and that will also be the case for the cleanliness across its six-million-strong global network of listings.Still,Airbnb recently launched its Enhanced Cleaning Initiative,the first standardised sanitisat

192、ion protocol for the home-sharing sector.Airbnb hosts will be trained and certified in how to prevent the transmission of Covid-19 in their properties,including the use of PPE(personal protective equipment)for cleaners.The company is also allowing its hosts to block out their properties from booking

193、s for 72 hours,guaranteeing a set amount of time between visitors,so guests arrive feeling confident that enough time has passed since someone last used the space.BY ROSE DYKINSits home and apartment rentals.Ranging roughly between 15 and 40,consumers pay to immerse themselves in a local experience

194、held over Zoom by an Airbnb host,be it something artistic,cultural,culinary or athletic.The options are as diverse as the hosts themselves;options include“Dance Like a K-pop Star”(18)in South Korea,“Guided Meditation With Sleepy Sheep”(13)in Scotland and“Sangria and Secrets with Drag Queens”in Portu

195、gal(27).appealed to millennials desire for affordable travel with high cultural immersion.Post Covid-19,the seclusion of private Airbnb residences particularly those that have their own self-catering kitchens may seem preferable to a hotel.On the other hand,customers may feel less inclined to stay i

196、n the home of a stranger that does not have to submit to the intense new cleaning standards imposed on chain hotels.Standardising the quality 34 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMCASE STUDY:NEXT-GEN PPEof as social distancing measures persist.When it comes to travel,AirAsia has been one o

197、f the first airlines to roll out a new uniform that integrates PPE created for cabin crew flying on repatriation flights.Designed by Filipino designer Puey Quinones,the hot-red full-body suit covers flight attendants from head to foresee a high adoption rate as Micrashell addresses a major human nee

198、d that requires a prompt solution.Weve had various industries such as film and construction reach out.”Innovation in personal protective equipment(PPE)is one aspect of our“new normal”that we can expect to see much more inventions.Made from high-performance and cut-resistant fabrics,the“top only”suit

199、 design lets users wear their normal clothes and interact as they might ordinarily without being exposed to respiratory infection.Will it actually come to market?Risueo tells Globetrender:“We Catering to the needs of nightlife and entertainment sectors,creative studio Production Club has designed a

200、hazmat suit(pictured)that safely allows people to interact in close proximity.Comprising an airtight top suit and helmet,the Micrashell has a number of functions designed to facilitate social and party environments,with a built-in sound system,wireless voice communication and a disposable drinks and

201、 vape system.“After witnessing the events industry fall into an unprecedented recession,and seeing large groups of people ignore social distancing directives in order to go out and party,we felt obligated to address both issues and find a solution that benefited all,”says Miguel Risueo,the studios h

202、ead of when travelling,with many(if not all)airports,airlines and train operators mandating face masks.As a consequence,demand has exploded.At the beginning of the year,Chinese online retailer Taobao sold 80 million masks in just two days.By 2026,the global disposable face mask market is expected to

203、 be worth more than US$26 billion.(People in the West will continue to use masks as part of their daily life,just as the Japanese have for years.)Cashing in,a host of fashion designers have pivoted their businesses to create stylish“facewear”,such as New York-based brand Collina Strada,which crafts

204、masks from surplus material.Meanwhile,Deco Travel Collection sells an anti-viral jumpsuit and mask combo.BY MARISA CANNONtoe in a“breathable yet sturdy material”,complete with plastic face shields and described by the airlines vice chair for the Philippines Sheila Romero as a“fusion of fashion and s

205、afety that will define the new standards of flying”.Philippine Airlines also debuted a full-body suit a white ensemble featuring the colours of the national flag across one shoulder on a recent repatriation flight to Auckland from Manila.Designer Edwin Tan says:“We used a non-porous material for the

206、 PPEs a material with substantial weight to give it a better fall than generic PPEs.”Slightly less jazzy but no less utilitarian,Emirates has given crew disposable gowns to wear over their uniforms,alongside the now standard masks,a safety visor and gloves.Passengers will also be required to wear PP

207、E Production Club 35 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMCASE STUDY:HONG KONGTourism in Hong Kong has suffered a catalogue of setbacks over the past 12 months,from the pro-democracy protests which began last summer to the all but devastating economic impact of the global pandemic.In 2018,Ho

208、ng Kong was the worlds most-visited city,welcoming 65 million visitors,but by the end of 2019 this number had sunk to 56 million.“Travel bans resulted in the complete collapse of tourist visits,which fell by 81 per cent year on year in the first quarter of 2020,”says Rajiv Biswas,Asia-Pacific chief

209、economist at IHS Markit.“This has created a massive economic shock for Hong Kongs tourism industry,hotels and airlines.”Indeed,by the start of April this year,the number of visitors had dropped to below 100 a day.encourage locals to rediscover parts of the city and communities with which they might

210、not have come into regular contact,the aim being to galvanise grassroots messaging that will restore confidence and inspire intrigue among foreign travellers.The tourism board will then introduce a series of promotional offers in overseas markets as interest in international travel picks up,before p

211、andemic world,we will see a shift in preference and behaviour among travellers the public health conditions of destinations and the hygiene standards in transport,hotels and other tourism facilities will become a top priority;people will prefer short-haul breaks and shorter itineraries;wellness-them

212、ed trips will become a new trend.”The three-phase recovery plan will initially and the nature of the jobs and businesses that those visitors will create and support.It provides a clear structure for each phase of a citys recovery,and a framework for stakeholders to assess how consumer decision-makin

213、g might change post-Covid,asking what hidden strengths and learnings can be gleaned from the crisis once stability returns.BY MARISA CANNONBut as the Asian hub celebrated its containment of the virus,the Hong Kong Tourism Board became one of the worlds first to announce a recovery plan to attract vi

214、sitors back to the territory.The boards chairman YK Pang told attendees of a web conference that this was“an ideal time for us to review and rethink Hong Kongs position in the global tourism market and elevate service standard”,allocating a US$51 million stimulus package to the sector once travel re

215、strictions are lifted.It is also consulting with stakeholders such as hotels,inbound agencies,retail and restaurants for guidance on its repositioning,with plans to appoint a branding agency later on.Pang added his predictions that the tourism landscape would look very different post-Covid.“In the p

216、ost-launching a new brand campaign and inviting mega events to return.Since the launch of Hong Kongs recovery plan,European Cities Marketing(ECM)theprofessional body for tourism and convention bureaux has published its own guidelines on sustainable recovery.Core to ECMs report is a re-evaluation of

217、the types of visitors that each European city might want to attract,Adobe Stock 36 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMVOICESON TOURSGeorge Morgan-Grenville,founder and CEO,Red Savannah“With so many 2020 bookings postponed until 2021,we are already seeing signs of accommodation options bein

218、g full,especially in national parks.This will likely limit recovery and growth for all travel companies in 2021,as two years of travel are going to be combined into a single year.We will see a migration to low-density tourism,away from city centres.Resorts with tented safari camps,boutique lodges an

219、d private villas will all thrive.A higher-cost,lower-density model will likely be the strategy of choice.”ON YACHTINGJimmy Carroll,co-founder,Pelorus“We have always seen our guests looking for the rare and the remote,and are expecting to see a surge in these enquiries.We see endless possibilities fo

220、r adventure in the Kimberley(Australia),Raja Ampat(Indonesia)and Papua New Guinea,as well as closer to home,in Norway,Scotland and the Baltics,and are excited about bringing these expeditions to our international clients.We also expect greater requests for doctors onboard and for Covid-19 deep clean

221、s and onboard testing to ensure all of the crew and guests are fit and well.”ON TRAVEL INFLUENCERSChris Donnelly,founder and CEO,Verb Brands“We can confidently say travel influencers will continue to have a presence in marketing strategies in the future.The advice for both influencers and brands ali

222、ke is similar:create content that is authentic and sensitive.Its challenging to achieve this without being seen to woke-wash,but were in a time where were all hyper-aware of this new normal.“We are urging brands to speak from a place of purposefulness and use their influence to spread positivity.Bra

223、nds should be looking to go one step further and funnel this into meaningful action and positive change.One thing for certain is that brands and influencers will have to adapt to a less commercial tone moving forwards,and one of the clear outputs from this will be a heightened sense of sustainabilit

224、y within travel.”ON RESTAURANTSJason Atherton,chef and restaurateur“Fine-dining will not look like it used to for a long time.Part of the magic and allure comes from more than just the Michelin-starred food we plate up.“Impeccable service,a knowledgeable sommelier sourcing wines from around the worl

225、d,access to incredible produce and suppliers up and down the country and,of course,the atmosphere and vibe the restaurant has from the guests that fill the dining room will all be things we need to consider and things that will not be possible.“The future of fine-dining may look to be more intimate

226、with the rise of private dining and catering,but accessibility to this then becomes another issue.We dont want it to become this elite thing that not everyone will have the chance to enjoy.”37 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMON LOW-COST CARRIERSJzsef Vradi,CEO,Wizz Air“The impact of Cov

227、id-19 on aviation has been profound,with travel restrictions causing a drop in passenger numbers and mounting pressure on airlines cash flow.However,low-cost carriers could be well positioned to recover from the crisis,through enhanced hygiene measures,low fares and market consolidation.“Only the mo

228、st resilient carriers will survive,resulting in new market opportunities as demand increases for locations that have been exited by rival carriers.Wizz is leading the way,with its new era of sanitised travel and as the first European carrier to gradually reintroduce operations.We feel confident abou

229、t the future of flying as we begin to put infrastructure back in the air and stimulate demand with our ultra-low fares.”VOICESON ADVENTUREBrian Young,managing director,G Adventures“Once restrictions are relaxed and the FCO advice is lifted,the desire to travel will drive holidaymakers to approved co

230、untries,most likely within Europe to begin with.However,we are seeing interest in trekking around Patagonia and Kilimanjaro,and hiking to Everest base camp ranking highly among the trips searched for by travellers at the moment,indicating there may also be a desire to go out and tick off those once-

231、in-a-lifetime trips that have been on the list for years.”ON BIOSECURITYBradley Williams,director,Unique Group“Travellers will soon become accustomed to seeing fever-screening cameras positioned on tripods or as permanent fixtures at airport terminal entrances,allowing border and security teams to p

232、revent passengers with a high temperature entering the airport.The technology will also be present at staff entrances,ensuring that pilots,cabin crew or terminal staff do not come into contact with colleagues who may be carrying the virus.Although social distancing in hotels is far easier to impleme

233、nt than on transport,it may well become a standard part of the check-in process to be screened for a fever.”ON VILLASHuw and Rossella Beaugi,founders,The Thinking Traveller“Reconnecting with loved ones after an extended period of separation will be a top priority.More customers will be seeking holid

234、ays that provide an intimate experience,which villa holidays can expertly cater for.We are fortunate that our portfolio of villas in the Mediterranean can offer this,alongside stunning sea views and direct beach access.They also offer the same services as a hotel,such as a private chef and housekeep

235、ing.“We know that after months of cooking and cleaning at home,many people will be looking forward to having someone to cook and clean for them.Cleanliness has always been paramount for us but now we are implementing some very specific policies to ensure our guests safety.For example,we will ensure

236、all of our cleaners wear masks,and in order to carry out a deep clean of each villa before and after each stay we will extend the time between check-out and check-in.”38 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMON HOSPITALITY Sbastien Bazin,CEO,Accor“Beyond a total standstill of the hospitality

237、industry,there lies in the coronavirus crisis new opportunities for hotels in the future.While the economic and financial impact is extremely challenging and recovery will take time,new hotel norms will arise.Enhanced cleanliness and hygiene practices as well as new tech and digital platforms will d

238、efinitely be a legacy of this crisis for a long time,and you will see Accor playing a leading role in structuring these new standards and solutions globally.“Covid-19 has also escalated the overall concern about sustainability and social issues.Consumers will be looking to travel in a more responsib

239、le and meaningful way.Hotels will need to calibrate their offers and services adequately and play an active role in CSR and environmental matters,thus matching new guest requirements.”ON TOURISMAdam Ewart,founder and CEO,Send My Bag“Consumers will travel to lesser-known destinations that have been l

240、ess affected by coronavirus or where restrictions are more lenient.In Europe,destinations such as Denmark,Austria,Germany and Switzerland will likely be among the first to lift travel bans as they have already started to roll back lockdown procedures.“Another option farther afield is Thailand.Althou

241、gh it has a ban on all foreigners from entering the country while it tackles the spread of coronavirus,with the number of cases and deaths decreasing,it is not inconceivable that tourists could be letting their hair down at a full moon party later this summer.”ON CRISIS MANAGEMENTRob Pinker,chair of

242、 emerging markets,Brunswick Group“The speed of response and the sustained visibility of leadership throughout a crisis are non-negotiables.Get it right,and it can redefine reputation for the good;get it wrong,and it becomes an indelible ink stain with far-reaching consequences and a long recovery ti

243、me.“In many ways the mindset matters as much as the method.Technology gives us speed and visibility,and the Covid-19 crisis has made even the most analogue of audiences more intuitive users and consumers of technology.But for many crisis situations,there is a point where leadership standing tall on

244、the ground is what is needed to instil confidence and own the problem and often without that,even the most sophisticated technology will not save your reputation.”VOICESON INTERIOR DESIGNNigel Goode,co-founder,designer and director,PriestmanGoode“There has been a lot of R&D in materials for aviation

245、 over recent years,including in the development of antibacterial and antimicrobial finishes.This will become even more important now,and not just in aviation,but also in the broader hospitality sector.I think in the short term,itll be about adding antimicrobial finishes to existing products.The long

246、-term goal will be to develop materials that meet both hygiene and sustainability requirements.”39 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COM25 IDEAS FOR A NEW WORLD ORDER1.ETHICAL SEARCH ENGINES Travellers will plan their trips using search engines that fund the greater good.Ekoru,FlyBarbara and

247、 Ecosia Travel all donate a percentage of their advertising income to eco charities 100 per cent of the latters commission profit goes to tree planting(around 26 are planted per booking).2.MICRO HOTELSAfter social distancing for so long,travellers will seek accommodation that feels secluded.Self-con

248、tained micro hotels allow for this Birdbox by service,and the latters Private WorkLofts also have their own kitchens.7.ZOOM TRAVEL AGENTSTravel agents will use Zoom to help customers plan their holidays remotely.“The need to stay at home has changed peoples perception of,and familiarity with,video c

249、alling,”says Derek Jones,managing director of Kuoni,which has launched a video appointment service.8.TOUCHLESS ENVIRONMENTS Low-touch living is the way forward,which means more automation.Well forgo cash for cleaner contactless payments like in Amazon Go stores,where customers simply take groceries

250、and leave.Well unlock hotel rooms with our phones and pat downs at the airport will be replaced by walk-through scanners.time.Swedish fintech company Doconomy recently launched its“Do Black”card with Mastercard,which prevents cardholders from purchasing when theyve reached their monthly CO2 allowanc

251、e.5.UV TURNDOWN SERVICE To deliver next-level cleanliness,robots will become hotel room germ-busters.US-based tech company Xenex builds LightStrike bots that beam“intense germicidal”xenon light to kill pathogens,and theyre already at work in some hotels in the US.6.SOLO-WORKING HOTEL ROOMS While the

252、 population feels wary of coworking,but longs to break free from homeworking,hotel rooms will be rented as personal offices by day.Hotel brands including Accor and Zoku already offer this Google Wing flies 400 feet above the ground(so skips traffic),emits zero carbon and uses machine learning to avo

253、id trees,buildings and power lines.11.HEALTH CONCIERGESLuxury hotels will have healthcare professionals dedicated to guests individual concerns,accessible just like a concierge service.Le Bijou apartments in Zurich have launched a 24/7 personal health-monitoring service that guests can call upon if

254、they feel unwell.They even offer in-house coronavirus testing.Livit is a cabin/hotel room hybrid for just one or two people to sleep in amid Norways wilderness.3.TRAVEL AVATARSWe wont need to explore faraway places by being there in person robots will go for us and report back.Newme robots transmit

255、2K videos directly to human users so they can see and interact with the bots surroundings.4.PERSONAL CARBON ALLOWANCEWell track our carbon footprint in the same way we count calories or monitor our screen 9.ANTI-VIRAL INTERIORSPost-pandemic aircraft cabins and hotel interiors will feature antibacter

256、ial surfaces.Viruses can only survive on copper for four hours,for example,(unlike steel,upon which they can live for two or three days),while companies such as Bio-Fence are developing antimicrobial coatings that can be applied with a spray.10.DRONE DROPSAutonomous drones will drop deliveries,food

257、and medicine supplies directly to our doorsteps.Birdbox/Newme 40 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COM25 IDEAS FOR A NEW WORLD ORDER12.BESPOKE TRAVEL INSURANCERather than searching for an annual deal,well invest in watertight,tailor-made travel insurance.The Greek Villas has partnered with L

258、loyds of London to launch this for its guests booking for 2020 with 94 per cent of a full refund if a booking is cancelled.13.STATEMENT FACE MASKSFashion-forward face masks are on the way from the likes of Louis Vuitton,while Kempinski is rolling out floral print masks for its hotel staff.Meanwhile,

259、Phynes EU flag masks exemplify how PPE can make a political statement.14.VIRTUAL INFLUENCERS CGI influencers will be more ubiquitous as restrictions on real-life travel persist,because they can be anywhere,anytime,and can be people,to LAs pledge to plant 90,000 trees by 2021.19.POP-UP BIKE LANESTemp

260、orary cycle lanes are popping up across Europe to help larger numbers of cyclists to comply with social distancing,with road markings in Berlin being redrawn and a new cycle network set up for vital routes across Budapest.20.SMART GENEROSITYCoronavirus has sharpened our focus on social responsibilit

261、y,compelling businesses to invest in causes that put the needs of stakeholders above short-term gains,such as giving employees extra benefits or collaborating creatively to manufacture PPE.21.YIN-YANG BOOTH SEATSNew airline seat designs with plastic partitions could be the new norm,isolating passeng

262、ers by increase their adoption of robot hotel staff,following the example of Hangzhous FlyZoo Hotel and Hotel Jen in Singapore,which use robots to deliver amenities and room service,plus in-room smart assistants to answer simple voice commands.17.DOUGHNUT ECONOMICS This economic model centres on the

263、 notion that no person should fall short on essentials such as food,housing or healthcare,while ensuring that we dont overstretch our environmental systems,which include a stable climate,fertile soils and a protective ozone layer.18.FOREST CITIES Cities are tackling the climate crisis and air pollut

264、ion by planting millions of trees,from Cancuns Smart Forest City,which will see an equal ratio of plants to platforms,from Netflix Party,where viewers can host long-distance movie nights,to Covid Room “pioneers of e-clubbing and e-exhibition”.24.BORDER TESTING“Point of need”tests,where ultra-low con

265、centrations of Covid-19 are detectable within minutes,are currently being developed by a number of biotech labs.Once available,border authorities will be able to more easily filter healthy passengers.25.VALUE VOUCHERSVouchers are an ideal way of enabling people to secure discounted trips,along with

266、providing much-needed cash for companies.Porter&Sail offers Hotel Credits(for example US$1,000 for$1,500 to spend at Papaya Playa Project,Tulum),while Ace Hotel is selling“pay now,stay later”gift cards for stays at US properties.programmed to align with a brands values.They also come at a fraction o

267、f the cost of a human influencer.15.HOTEL-HOME ROOM SERVICE Hotel-to-home room service may see greater interest as travellers seek five-star fare without the infection risks of dining out.Hotel Kmp in the Finnish capital offers 24-hour deliveries of salmon soup and Carelian Caviar.16.ROBOTS IN HOSPI

268、TALITYHotels worldwide will reversing the middle seat,and installing a transparent guard that wraps around the seats shell.22.KONMARI METHOD(AT WORK)Finding ways to delineate our home and work lives is more important than ever,and in her new book,Joy at Work:Organizing Your Professional Life,Marie K

269、ondo outlines ways to achieve clearer career and daily work goals by organising digital data,categorising contacts and setting priorities.23.REMOTE CROWDSBrands are finding innovative ways for users to interact virtually on their Kempinski/AviointeriorsAdobe StockDEEP DIVES 42 TRAVEL IN THE AGE OF C

270、OVID-19GLOBETRENDER.COMDEEP DIVE:GEN ZIf I get corona,I get corona,at the end of the day Im not gonna let it stop me from partying.”This was how spring breaker Brady Sluder justified his attitude to the pandemic that has been tightening its stranglehold on the world since the start of the year.When

271、coronavirus first crept into our collective consciousness,it was young people who failed to flinch.Generation Z,aged 16 to 25,felt invincible,flouting social distancing rules and capitalising on tumbling flight prices to visit long-distance friends and family.Generation expert Dr Eliza Filby says th

272、is cavalier attitude was mostly down to the invincibility that young people feel generally,but it was also a result of the lack of immediacy that the virus presented to their lives.“It was clear from was trending in the first few weeks of the pandemic.Despite their political anger and initial noncha

273、lance,this pandemic is likely to define Generation Z for the rest of their lives.“Generations are often defined by world events that happen in their youth,”explains Filby.“Whether its the Second World War,the 1960s worried about.If youre under 25,youre invariably less likely to be in that situation.

274、”Theyre also the generation that feels most removed from the more conservative values of their elders,with feelings around activism and social injustice instead more widely shared,so much so that the meme“BoomerRemover”avoid countries that were the worst-struck,and Id be conscious of personal space

275、and handwashing.”Generation Z will continue to be one of the most important groups for travel brands post-coronavirus today,they make up 32 per cent of the global population and have buying power equal to US$143 billion in the US alone.What this pandemic is likely to bring into sharp relief,however,

276、is a more cautious approach to spending,especially for Gen Z who face volatile job security and less disposable income than older generations.According to a First Insight survey,41 per cent of Gen Z said theyre cutting back on spending in preparation for coronavirus,compared with 40 per cent of Mill

277、ennials,36 per cent of Gen X and 23 per cent of Baby Boomers.However,a comprehensive travel early on that this virus was age-discriminate,it was attacking people with existing health conditions,but predominantly the elderly.Gen Z are in their 20s,with parents in their 40s and 50s,so theyre not in th

278、e vulnerable group.They may have grandparents who are,but its also whether they know people that have died,or that theyre or the Millennium,for Generation Z this is really their moment.”Digitally native,adventurous and future-facing,Gen Z is uniquely equipped for a crisis of this nature,where video-

279、conferencing has become the norm and agility in business is vital.Its likely that once the pandemic lifts,this demographic will feel less anxiety than others to return to work and travel.At the FlightPlan virtual conference in April,behavioural scientist Rory Sutherland spoke of Generation Zs“incred

280、ible need to travel”,observing that his own children“dont see it as a privilege they kind of see it as a right”.Indeed,25-year-old digital editor Hannah Ralph echoes this sentiment:“The pandemic wouldnt stop me from travelling.This might be super naive,but I would simply try to“Adobe Stock 43 TRAVEL

281、 IN THE AGE OF COVID-19GLOBETRENDER.COMinsurance policy may be enough to get Gen Z to reconsider their holiday plans once restrictions lift,according to a GlobalWebIndex report.Before the pandemic,Gen Zs travel priorities were rooted in a desire for cultural immersion and a search for authenticity,w

282、hich has in turn founded a more heightened awareness of the environmental effects alternative transportation that have a reduced carbon footprint.Of all the generations,Gen Z are the most tuned in to issues around social responsibility and the deeper considerations behind travel.According to YouthSi

283、ght data,44 per cent either“strongly agree”or“agree”that they think a lot about the environmental implications of their holidays.In the post-coronavirus age,travel brands that foster initiatives with local communities and invest in conservation will garner the most attention from this age group.Sam

284、Bruce,founder and CMO of adventure travel outfit Much Better Adventures,says:“There was plenty wrong with the travel industry pre-Covid.Post-Covid will provide a good opportunity to hit reset and make things better,fairer and more sustainable.Good tour rather than abroad,”says 24 year-old content st

285、rategist Isabella Speight.Filby says that after coronavirus,Gen Z will reflect even more on their environmental impact and will be more open to methods that convey a similar experience but without the damage,such as virtual travel.“Train travel,too,will be huge,”says Filby,alongside other means of a

286、ssume is that the older people get,the more likely it is that this virus will spur them to stay at home,while younger people will be more willing to seek out adventures and the meaningful connection that travel can bring.Businesses that can transform their models to appeal to Gen Z will undoubtedly

287、triumph in the long run.BY MARISA CANNONthat tourism can have on the planet.Apprehension in the months preceding lockdown,alongside a desire to sustain the environmental benefits that it triggered,will likely spur Gen Z to pursue domestic travel first.“At the moment when Ive talked about travel with

288、 family and friends,its more around doing something in the UK,operators not only respect those ecosystems and communities but actively work to protect and nurture them.”There will be plenty of unknowns to tackle when international lockdowns start to ease,and while travel has suffered a tremendous bl

289、ow,history shows that the sector has bounced back from wars,terrorism,recession and natural disasters,and it will again.What we can DEEP DIVE:GEN ZDownload Globetrenders Gen Z Horizons:Travel in 2020 and Beyond report:85+VAT Stock 44 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMDEEP DIVE:LUXURYFrom

290、retreating to moated castles and super yachts to investing in lavish,underground nuclear bunkers with military-grade air filters,the super-rich have put an entirely different spin on what it means to self-isolate.As pandemic living shifts away from confinement to mere social distancing,those with mo

291、ney will be the first to start travelling again for pleasure,secure in the knowledge that their money can buy them safe pathways to where they want to go.Up until the point when travel bans start to be lifted,wealthy business leaders are generally hunkering down.Jaclyn Sienna India,CEO of luxury tra

292、vel company Sienna Charles,says:“Our clients are the most wealthy in the world.The people we deal with are CEOs of top companies,so travel is not important book their own hotels and flights via online channels to get the cheapest deal,high-net-worth individuals are more likely to invest in the advic

293、e and service of consultants or agencies who can protect their booking and help them arrange to postpone it quickly and easily.Cookson Adventures,for example,specialises in high-end adventure travel.“Thankfully,we This isnt the whole picture,of course.Others are taking pleasure from putting plans in

294、 place for trips away with friends and family for the months ahead.Tom Marchant,co-founder of Black Tomato,says:“The vast majority of our clients have been inclined to postpone travel and not cancel outright,preferring to find an alternative time later in the year or in 2021.“Weve seen a growth in f

295、amily travel,particularly multi-generational holidays at the end of this year and into next year.Aside from UK-based travel,people are setting their sights on sub-Saharan Africa,Canada,Latin America and Scandinavian countries such as Norway and Iceland,where they have easy access to the natural worl

296、d and vast open spaces.”Unlike budget travellers who tend to Pacific.For us,that wont change post-Covid-19.”He adds that he predicts this to become a wider trend across the luxury travel industry in the months ahead.Rebecca Masri,founder of Little Emperors,a private members club offering special rat

297、es and rewards from its luxury hotel partners,has seen a rise in searches for autumn to them right now.They are needed to rally their teams,steer strategy and keep morale raised.There has never been a more important time for them to lead.”However,when constraints on air travel are lifted,we can expe

298、ct a rapid shift.India says:“We typically do not book trips for clients more than 30 to 60 days out since their schedules are so demanding and ever-evolving,so we would never see bookings for 2021 like people saving for a whole year to go away.Our clients own or lease private jets and when they say

299、its time to travel we arrange everything very quickly for them.We are not looking to see an uptick of bookings until quarantines are ended,borders reopened and industries on the right,new,modified plan to success.”do still have interest in booking later in year,often to far-flung places onboard priv

300、ate expedition yachts or bespoke camps in remote conservancies,”says Ricardo Gato,the companys marketing director.“Our bread and butter has always been exploring remote destinations,such as Antarctica,Svalbard and secluded islands in the Adobe Stock 45 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMan

301、d winter escapes to natural retreats,beach destinations in tropical climes and island resorts.“The Maldives is picking up a lot of searches,especially for later in the year,as is Costa Rica,the Caribbean and Mexico,”she says.She adds:“I predict people will be less inclined to go to busy places,so Im

302、 nervous for Europe over summer.I Charter Service,says theres already been a spike in private jet charters within China.“The country has come out the other side,and purely domestic flying has started to increase again,”he says.“There are high-net-worths in China wanting to get out of the cities wher

303、e theyve lived in lockdown to their summer houses or other locations where their family may be,and with jets they avoid the main terminals and any large groups.”Although most fleets have been grounded for months,Christie says things will pick up quickly:“The whole of the private charter business is

304、built on short-term demand.On a normal day,within three hours notice,the crew are at the airport,the aircraft is fuelled and you can depart.The market is built around quite a lot of affluent people who At the start of 2020,“flight shame”and a growing concern for climate change was set to motivate pe

305、ople to lower their carbon footprint,but for luxury travellers,this will be the least of their concerns.As a consequence of“germaphobia”,we can expect to see private jet usage rocket.Andy Christie,private jets director for the Air the Greek islands arent always catered particularly well for 50 priva

306、te jets coming in over a weekend.The airports have to control the slots to limit the number of jets they can physically handle.So they play a significant role.”BY ROSE DYKINSthink the Europe we know the South of France,Ibiza,Mykonos,Sardinia,Monaco all the trendy hotspots,Im sure there will remain a

307、 market for these places,but it will be smaller than the market were used to.I think people will be more inclined to do things which actually involve more space,fewer humans and more of a focus on well-being.”make snap decisions a lot of time,and money buys you that.”Still,if everyone has the same i

308、dea at the same time,jet setters may still find they face some restrictions.“One thing money cant buy is more slots at a small European airport,”says Christie.“For example,Download Globetrenders Future of Luxury Travel Forecast:2020-2025(195+VAT),which presents 25 emerging trends for the new decade,

309、from Robo Chauffeurs and Supercharged Road Trips to Immortality Retreats and Wilderness H DIVE:LUXURYAdobe Stock 46 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMOPINION:THE FUTURE OF LUXURYPaul Charles,CEO of travel consultancy The PC Agency,predicts sweeping change across the luxury travel industry

310、,but ultimately the rich just want to have fun.They say that absence makes the heart grow fonder,and for the 17 million or so high-net-worth individuals(HNWIs)in the world,each and tested everyone for evidence of coronavirus.With medical advances,results can now be returned within 30 minutes,meaning

311、 that those showing symptoms can be kept in the terminal rather than allowed to proceed to departure gates.With longer queues at airports,short-haul travel by private jet will be more in demand as guaranteeing ones own safety bubble will be the ultimate luxury.Wealthy jet setters will demand more be

312、spoke services at airports.The buffets in premium lounges will be removed,making way for private butlers,while kerb-to-plane VIP services such as PS at Los Angeles International will be fought over.With HNWIs desire for space and privacy,luxury urban hotels and resorts will suffer enormously will be

313、 different.Space and privacy will be at a premium,so its easy to see how journeys will change.Airports will become“filtering centres”for the fit and healthy.Passengers on a plane will only be reassured that those around them are not contagious if they know that the airport has temperature-checked ca

314、nisters and ventilators will be at a premium.With“safety”the new buzzword in luxury travel,HNWIs will avoid destinations with poor-quality or under-resourced healthcare systems,as speed will be of the essence if anyone is infected.The adventure hotspots of the past,such as deepest South America and

315、parts of East Africa,will look distinctly unappealing to those averse to risk.We can expect hospital-rating systems to be a new metric in determining where to go on holiday.All this said,the one thing that wont change is the need for trusted advice.HNWIs will want to rely on people with heaps of exp

316、erience,who will easily be able to recommend the safest places to travel to and the best ways of getting there,so they can get on with enjoying themselves.with over US$1 million of liquid assets,theres pent-up demand to travel in style again.Especially if theyre aged over 60,as missing out on a year

317、 of travel is a major deal.But travelling will change post-lockdown,precisely because those with wealth have had plenty of time to rethink their lives and their needs.Their priorities as,like aircraft,they are not designed for social distancing.Instead,travellers will prefer rural and coastal proper

318、ties with fresh air.Villas and cottages will also benefit,although owners will need to invest in super-cleaning regimes,even ensuring 72 hours between rentals to ensure any bacteria has died out.When it comes to dining,luxury travellers will seek out private chefs.Restaurants with fewer diners will

319、be devoid of atmosphere,so HNWIs will choose to eat in their own surroundings with access to bespoke menus.Yachts,of course,tick all the boxes,with clean air at sea and crew who have had to quarantine for seven days before guests come aboard.However,operators will need to plan to have more advanced

320、medical equipment onboard oxygen 47 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMDEEP DIVE:THE FUTURE OF TRAVEL PUBLISHINGWith global travel bans,a massive drop-off in advertising and the removal of in-flight magazines from planes to contend with,travel publishing(especially print)is facing its bigg

321、est challenge yet.Its no secret that the travel publishing industry was facing an uphill battle prior to Covid-19.Over the past 15 years,its pre-existing business model reliant on advertising revenue,magazine subscriptions and guidebook sales has been turned upside down by the rise of the digital ag

322、e,the 2008 recession and evolving trends in the way people seek inspiration and guidancewhen planning their travel.As has been the case for most industries,for the travel publishing world the pandemic has amplified problems that were also critical for travellers to have up-to-date advice they can ba

323、se their decisions on,which calls into question the format of printed guides published before the crisis.Instead,as certain travel publishers such as Bradt Guides use this period of downtime to introduce new customers to their e-book offering,we will to publish guidebooks at its Dublin and Tennessee

324、 offices with reduced staff numbers.Rough Guides,which has been publishing travel guidebooks for 40 years,has yet to reveal how it has been affected by Covid-19,but has been offering free e-book versions of its guides for a limited time.Now that theres no guarantee when(or whether)their recommended

325、restaurants,attractions or transport links will reopen post-pandemic,the content of many guidebooks could sadly be rendered redundant.There will always be a niche need for physical guidebooks a godsend when wifi or phone signal is patchy or pricey and an audience that appreciates them.But in the unc

326、ertain,fast-changing travel landscape we find ourselves in,its What tomorrows travellers need more than ever is trusted guidance from experts thats relevant to their individual situation.For some time,publishers have been finding inventive ways to diversify their revenue streams and monetise their e

327、xpertise,and well see even more of this over the coming months and years.already at play.Between 2007 and 2012,travel guidebook sales fell by 40 per cent globally as they fought to hold their place in an increasingly crowded market competing with the likes of review sites,travel blogs,apps and booki

328、ng websites that offered reams of free,current,digestible information at consumers fingertips.This has since recovered by 27 per cent,as publishers such as Lonely Planet and Rough Guides worked hard to diversify their offering beyond printed guidebooks,carving out their niche as a source of trusted,

329、in-depth advice from local experts.But then came Covid-19.In April,the worlds largest travel publisher,Lonely Planet,announced it was closing its offices in Melbourne and London“almost entirely”,while continuing see them focusing their efforts on finessing their digital output websites,apps,e-books,

330、podcasts and social media content which can be easily updated and amended to offer real-time information for travellers,rather than disseminating content with a shorter shelf life from their pre-written guidebooks.Adobe Stock 48 TRAVEL IN THE AGE OF COVID-19GLOBETRENDER.COMThis includes going beyond

331、 offering blanket advice in printed form,to providing more curated content and in-trip support.In 2018,Rough Guides launched its Bespoke Trip Booking Service,where its local experts plan tailor-made trips for people looking to avoid“soulless,predictable attractions”.And earlier this year,Lonely Plan

332、et partnered with international tour operator Intrepid Travel to launch Lonely Planet Experiences 300 expert-designed,small group tours of destinations,all of planning a trip even if,for many,their power to produce and print physical editions may be limited for now.For this reason,titles with strong

333、,established digital capabilities will ride out the storm more successfully.Glossy aspirational travel magazines are temporarily adapting the slant of their content in keeping with lockdown living,honing in on where readers are right now dreaming about the future,making grand plans for#WhenThisIsAllOver,but also looking for immediate ways to make the most of life right now.Cond Nast Traveller,for