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1、Report for mobile phone case consumption trends and insights 2023 2023 Ipsos.All rights reserved.Focusing on high-end smartphone usersLifestyle,digital lifeSmartphone usage scenario trendsMobile phone case development trendslifestyle,digital life03Mobile phone case development history and current ma

2、rket dynamics14 14-252504Mobile phone case development trends26 26-3838Lifestyle and digital life changes0104 04-060602Smartphone usage scenarios facilitate the functional development of phone cases07 07-1313Content2Data sources for the trends and insights reportThe trends and insights report is joi

3、ntly published by Ipsos,TORRAS and WGSN;the data individually collected per company isaggregately used to analyze the trends and provide insights in the report.Unless otherwise specified,consumers in the followingreports refers to overall consumers(from the below 5 countries).IpsosIpsos quantitative

4、 research sample criteria:purchased smartphone in the past4 years;purchased and used phone cases within the two years.Final samplecompletion is listed below:WGSNWGSN trendstrends analysisanalysis andand insightsinsights onon consumersconsumers lifestylelifestyle andanddigitaldigital lifelife comesco

5、mes fromfrom WGSNWGSN ownedowned Insight websites&WGSNConsumer Tech websites reports in the following:2025 STEPIC driving factors2026 STEPIC innovation areasOffice lifestyle:2023 consumer profilesGeneral health crazeLifestyle Strategy:Finding Meaning in Life Lifestyle Strategies:The Digital NomadFut

6、ure Wearable TechnologyNew Concepts:MetaverseKey Trends:Reshaping AI Interaction in User ExperienceDecoding Chinese Social Media Aesthetics:May 20232023 China Fast Fashion:#Cleanfit Light and Simple StyleThe related phone cases pictures,and the development historystories are shared by TORRASTORRAS p

7、roduct research&developmentexperts,also collected and organized from public sources.3ChinaU.S.UKGermanyJapanTotal samples1007513515509503Males 46%35%39%39%46%Females54%65%61%61%54%Aged 18-249%8%9%16%7%Aged 25-3047%18%21%22%15%Aged 31-4039%44%42%37%33%Aged 41-505%30%29%25%45%PARTONELifestyle and digi

8、tal life changes4Generally,consumers are consciously pursuing a healthy,balanced and quality life.In the post-epidemic era,consumers care more about the healthy life;while at the same time,they are gradually back to work andbecome more focusing as economy recovers and the labor forces increase.Consu

9、mers also manage to achieve work life balance after busy work,tend to lead a natural,real,comfortable life.5Data Source:WGSN trends analysis and insights on consumers lifestyle and digital life FocusingFocusing onon workworkAccording to World Bank statistics,the global labor forces reached 3.4 billi

10、on since 2022.Regardless of geography,race,religion and socioeconomic background,work is a“necessity”for most consumers.In China andU.S.,employees work more than 2,000 hours per year.Undoubtedly,work is an important scenario that occupies most of time.QualityQuality timetimeDuring the economic uncer

11、tainty time,consumers spend more time on work;but they also start to realize the importance ofappropriate time allocation between work and life,pursuing living naturally and comfortably and caring their own needs.Theytry to feed their time on more quality things,e.g.,focusing on personal solitude,re

12、turning to family,and maintain relationships.Physical and mental healthPhysical and mental healthConsumers are increasingly aware of the importance of physical and mental health,as well as a balanced life.The new generation of consumers is trying to fight against fatigue and burnout,and also proacti

13、vely embraces the healthy living.Digital life is increasingly penetrating,and the number of digital nomads is further growing.Digital entertainment further popularizes,with online working being not limited by any geographic locations;consumers are eager to build seamless connections between work&lif

14、e,online&offline.The world is moving towards the entire digital era,and the number of digital nomads is further growing.6Data Source:WGSN trends analysis and insights on consumers lifestyle and digital life DigitalDigital NomadNomadIt It is is estimatedestimated thatthat byby 20352035,thethenumbernu

15、mber ofof digitaldigital nomadsnomads willwillreachreach 1 1 billionbillion.Globally,the streaming media users and their average active hours increase sharply.From Europe and the United States to Asian countries,there are more and morepeople working as freelancers,content creators,or working in live

16、 broadcast or shortvideo industry.Besides,for facilitating digital workers remote working,the TravelIncentive programs,or digital nomad visas are also emerging.When digital entertainment becomes more popular,and digital workers do not needto be limited in areas to work,consumers are eager to build s

17、eamless connectionsbetween work&life,online&offline.Freelancers is becoming an emerging profession,especially those who independentlyoperate social media accounts and post self-produced content after work.They areactively and spontaneously sharing their posts to the community culture with verticalin

18、terest tags,showing their passions and talents.Digital Nomad,refer to those who do not need to work infixed workplaces but work digitally anywhere.PARTTWOSmartphone usage scenarios facilitate the functional development of phone cases7“No mobile phone,no life”The current usage scenarios of smartphone

19、s are diversified.Smartphone is highly penetrating into all aspects of life and work worldwide.And the usage scenarios are diversified,which is in response to consumers needs for a balanced and healthy life.8Data Source:Ipsos quantitative research-The current usage scenarios of smartphones;GSMA 2023

20、 Current status of mobile Internet connections:Statista-Market Indicators.Listen to music in spare time Watch short videos in spare time Play games in spare timeListen to music during commuteWatch short videos during commuteWatch long videos in spare time Take photos/videos with family&friendsSelfie

21、s/take videos oneselfVideo calls/Facetime with family&friends Map navigation when being outdoor/travellingMap navigation/phone call when drivingListen to music while doing sportsMeetings/working with colleaguesGlobal smartphone penetration in 2022:6868%GSMA2023 Current status of mobile Internet conn

22、ections90%90%80%80%80%80%70%70%70%70%U.S.UKGermanyChinaJapanCountries smartphoneCountries smartphone penetration penetration(2022):2022):Statista-Market Indicators0204060The current usage scenarios of smartphones:Leisure and entertainmentSmartphone socialDriving,being outdoor&sportingWorkingSmartpho

23、ne social and leisure entertainment are daily routine;while it will more frequently use phones when driving,being outdoor and online working in the future.9Data Source:Ipsos quantitative research-The current usage scenarios of smartphones,the futural usage scenarios of smartphones.+22%+22%Listen to

24、music in spare time Watch short videos in spare time Play games in spare timeListen to music during commuteWatch short videos during commuteWatch long videos in spare time Take photos/videos with family&friendsSelfies/take videos oneselfVideo calls/Facetime with family&friends Map navigation when be

25、ing outdoor/travellingMap navigation/phone call when drivingListen to music while doing sportsMeetings/working with colleaguesLeisure entertainment isLeisure entertainment is the mainstream the mainstream e.g.,listen to music,watch videos,play gamesSmartphoneSmartphone socialsocial scenarioscenario

26、prevailsprevailsFrequently take photos/videos,facetime with family/friendsThe future trend is more towards Mobile,outdoor and sporting scenarios Mobile,outdoor and sporting scenarios The rising popularity of online working scenariosonline working scenariosdue to the epidemic0204060Current usage scen

27、ariosFutural usage scenariosLeisure and entertainmentSmartphone socialDriving,being outdoor&sportingWorking10Data Source:Ipsos quantitative research-The current usage scenarios of smartphones,daily leisure activities,spend time with whom.Western countriesPrefer to spend time with their family/friend

28、s on a dailybasis.They spend more time in activities with their familyand friends in their free time(hosting parties at home toentertain their relatives and friends and keeping their familyand children company);So they use their smartphone more often to take photos,videos and make video calls with f

29、amily and friends.Eastern countriesFamily is still the focus of life,but the way of expressinglove and communication is relatively restrained(not ascommon as in Western countries where people oftentake photos and videos and make video calls);Sometimes they enjoy solitude,and in their spare timethey

30、like to watch long videos on their smartphone topass the time.Geographical differences:there are more social interaction scenarios in western countries,while people are quieter and more reserved in eastern countries.Spend time Spend time with familywith family84%TGI:106Spend time with friends55%TGI:

31、119Host parties at home/spend time with family79%TGI:119Make video calls58%TGI:121Take photos and videos72%TGI:11832%46%Enjoy solitudeWatch long videosTGI:109TGI:11011Data Source:“Car ownership per 100 households in China in 2022”from data of National Bureau of Statistics of China;Ipsos quantitative

32、 research-The current usage scenarios of smartphones,Daily travel modes.Public transportation 51%Self-driving 57%Self-driving 74%TGI:114Travelmodes43.5Car ownership per 100 households in China in 2022.Regardless of Eastern or Western countries,driving scenarios are the common trend in the future.Wes

33、tern countriesDaily travel/commuting is now dominated byself-driving,so smartphone assistance scenarioswhile driving are more common.Eastern countriesSelf-driving for daily travel is as common as taking publictransportation.However,with the rise of new energy vehiclesin China and the further reducti

34、on of driving costs,self-drivingwill become more common.Usage scenarios of smartphonesUsage scenarios of smartphonesThe most common movementThe most common movementMain demands for phone casesMain demands for phone casesLeisure and entertainmentListen to music/watch short videos/play games Hold it i

35、n one hand Hold it in both handAnti-slip and anti-dropSocialize with family/friendsTake photos/take videos/make video calls Hold it in one hand Put it on the desktop/tabletopCamera protection,with a kickstand and hands-free Leisurely movie watchingWatch long videos Hold it in one hand Put it on the

36、desktop/tabletopWith a kickstand and hands-freeWorkingMeetings/work with colleagues/file transfer Put it on the desktop/tabletop Lay it flatWith wireless charging(meetings drain battery quickly)With a kickstand or a magnetic back and hands-freeDrivingMap navigation/make phone calls Use a car phone h

37、older Hold it in one handWith magnetic charging(map navigation drains battery quickly)With a magnetic back,safe driving and hands-freeIn these important scenarios,different actions are taken when using smartphones,resulting in differentiated needs for mobile phone cases.12Data Source:Ipsos quantitat

38、ive research Key features/functions of phone cases,movement of using phones,and current usage scenarios of smartphones.This has led to detailed demands for the features or functions of phone case.Upgrade functions to protect phones like anti-slip and camera protection,and hands-free functions like w

39、ith a kickstand and with a magnetic back have been developed.13Data Source:photos of products provided by TORRASAnti-slip CaseDrop Protection CaseCamera Protection CaseKickstand CaseWireless Charging CaseMagnetic CasePARTTHREEMobile phone case development history and current market dynamics14Globall

40、y,while smartphones are transitioning from feature phones,mobile phone case products arealso being constantly upgraded,from improvements in basic protection,appearance and materials tocomprehensive functional evolution.Phone cases have gradually become a rigid need for users.15Data Source:informatio

41、n provided by product R&D experts from TORRAS,also collected and organized from public sources.Emergent stageEmergent stageThe usage of feature phones prevailed,A few mobile phone case choices,with most focusing on basic protection.Initial stageInitial stageFirst smartphones emerged,more styles of p

42、hone cases could be gradually seen.1.0 Era1.0 EraDeveloping stageDeveloping stageAndroid smartphone and iPhone quickly dominated the market.Materials,shapes and design of phone cases were diverse;slim lightness style was popular in wireless charging.Mature stageMature stageIn recent ten years,brand

43、differences of phone cases have been more obvious.2.0 Era2.0 EraAllAll-inin-one(innovation and versatility)stageone(innovation and versatility)stageIn recent 5 years,Phone cases developing trend has been towards upgraded protection,additional functions,and minimalist style/touch and color similar to

44、 the phoneConsumers demands are diversified,and mobile phone cases are further integrated with multiple functions.3.0 EraIn 1.0 era,the emergence of smartphones generated the industry of phone cases,but the functions and design were relatively basic and simple.16Data Source:information provided by p

45、roduct R&D experts from TORRAS,also collected and organized from public sources.Emergent stageEmergent stageWhen the mobile brick Nokia feature phones being popular,consumers demand for phone cases was not urgent;At this time,phone cases hadhad a a singlesingle functionfunction withwith thethemostmo

46、stbasicbasicprotectionprotectionandandpracticalpracticaluseuseandanda asimplesimpleappearanceappearance withwith transparent/solidtransparent/solid colorcolor.The industry wassmall and consumption habits had not yet been formed.InitialInitial StageStageThe first generation of smartphones flooded int

47、othe market and the transition from feature phonesto smartphones gradually began.The design of mobile phone case also beganbegan totochangechange inin termsterms ofof materials,materials,colorscolors andand styles,styles,butbuttheythey stillstill focusedfocused onon basicbasic protectiveprotective f

48、unctionfunction anddid not form large-scale industrialization.1.0 Era1.0 EraIn 2.0 era,with the popularity of smartphones,phone cases gradually became a necessity for users,whose product diversification and brand differentiation further developed.17Data Source:information provided by product R&D exp

49、erts from TORRAS,also collected and organized from public sources.Developing StageDeveloping StageA number of Android smartphones and iPhones appearedexplosively in the market,and smartphones become widelypopular.Consumersdemandsfordifferentiationandpersonalization became increasingly strong.Phone c

50、asesthen developeddeveloped inin a a diversifieddiversified andand allall-roundround wayway(thin(thin andandlight,light,leatherleathermaterials,materials,flip,flip,chains,chains,coco-brandingbranding,etc.),promoting the continuous expansion of the industry.Then,wirelesscharging appeared,and the desi

51、gn ofphone cases becamebecame extremelyextremely thinthin andand lightlight.At the same time,the worlds leading mobile phoneaccessories companies began the branding process.MatureMature stagestageMobile phone cases continued to develop,and theindustry scale further grew,but the developmentmodechange

52、dfromextensiveincrementalexpansion to moremore refinedrefined brandingbranding operationsoperations.At the same time,leading companies/brands furtherbroke through technical difficulties to better solvethe problems of mediocre protective performance,yellowing and staining easily of phone cases,withwh

53、ich the industry became increasingly mature.2.0 Era2.0 EraIn 3.0 era consumers demands for mobile phone cases become more diverse and comprehensive,which leads to their development towards multi-functional integration.18Data Source:information provided by product R&D experts from TORRAS,also collect

54、ed and organized from public sources.InnovationInnovation stagestageAs a result of the changes in the mobile ecosystem,consumers have developed new digital lifestyles orhabits.Leading companies/brands of phone cases,therefore,have further innovated and developedthe functions or features of their pro

55、ducts to meet the demands of new scenarios:HigherHigher standardsstandards forfor protectionprotection functionsfunctions,and more advancedadvanced technologytechnology;Besides the fashionable appearance/personalized style,the concept of the design is returning to nature,underwhich the similarsimila

56、r touch/colortouch/color ofof phonephone casescases toto thethe phonephone andand thethe minimalistminimalist stylestyle set off a new trend;With the popularity of long video apps,the rise of short videos,the coming era of live streaming dividends and therequirement for office workers to have“three

57、heads and six arms”(multiple devices are interconnected and shared),the mobilemobile phonephone casecase withwith kickstandkickstand buildbuild-inin is born;The launch of MagSafe(magnetic charging)for iPhone 12,coupled with peoples common/frequent need for driving,there are demands for in-car magnet

58、ic charging,which has given rise to magneticmagnetic phonephone casescases.3.0 EraAllAll-inin-one stageone stageConsumers demands will be further integrated,and all-in-on phone cases will become a trend.Post-3.0 Era/FutureChina,the United States&the United Kingdom are the first to enter the 3.0 era

59、the innovation stage.In addition to basic/regular phone cases,consumers use kickstand cases and magnetic cases more often.19Data Source:Ipsos quantitative research Current use of type of phone case.Chinathe United Statesthe United Kingdom100%Regular phone caseKickstand phone caseMagnetic phone caseA

60、ll-inclusive flip phone caseCo-branded phone caseBattery charger phone caseChain phone caseOthers100%100%Germany and Japan are in post-2.0 era and are gradually advancing to the 3.0 era.German and Japanese consumers currently purchase more chain and all-inclusive flip cases,and are gradually beginni

61、ng to use kickstand and magnetic cases.20Data Source:Ipsos quantitative research Current use of type of phone case.100%Germany100%JapanRegular phone caseAll-inclusive flip phone caseChain phone caseBattery charger phone caseMagnetic phone caseKickstand phone caseOthersCo-branded phone caseLeading co

62、mpanies have launched innovative products in 3.0 era to further differentiate their brands.Functions:TORRAS has excellently embedded the kickstand into the phone case,fulfilling all-in-one functional demands,whichis known as the Expert in kickstand phone cases.OtterBox has also established a leading

63、 advantage in drop protection.Popsockets takes advantage of fashion style in airbag ring accessories in the back;Appearance design:CASETiFY,with its rich design styles and diverse co-branding,leads the trendy and personalized designwhile PITAKA dominates in minimalist appearance.21Data Source:Ipsos

64、quantitative research Brand image of phone cases;Products information collected and organized from their official websites/official flagship stores.Drop Drop protectionprotectionExpert in kickstand Expert in kickstand phone casesphone casesEmbedded kickstandAll-in-one phone casesAirbag ring accessor

65、iesDiverse pop hat stylesFashionable ring Fashionable ring accessoriesaccessoriesMinimalist Minimalist appearanceappearanceTrendy and Trendy and personalized designpersonalized designSmartphone usage scenariosExpectations on phone caseAgeLeisure activitiesGenderTGIAged 18-2480Aged 25-3089Aged 31-401

66、18Aged 41-5091TGIDrop-proof and scratch resistant,protects every details 74%74%100Multi-function in one,letting hands-free 62%62%119Lightweight and portable 54%54%104TGITake photos/videos with family/friends105Facetime with family/friends113Watch short videos in spare time111Listen to music in spare

67、 time104Working121Map navigation when traveling 111Map navigation/phone call when driving109TGISpend time with family 116Watch movies at home 108Watch TV at home 106Keep a pet133OtterboxOtterbox a consultant in drop-protection,a must-have for those with a balanced life.It contains more mature phone

68、case users who love their families and seek a work-life balance.They tend to use smartphone in working,entertainment,outdoor,and driving scenarios,and expect an all-in-one phone case with outstanding drop-protection.OtterboxOtterboxbrand summary：Otterboxs brand users tend to be ofmature age;their ge

69、nder&occupationdistribution are similar to the overallusers of mobile phone cases.Its users enjoy life and value familyactivities as well as self-entertainment,so they have related scenarios demands.They also relatively more frequently usetheirsmartphoneinoutdoor,drivingand online working scenarios.

70、The users demands for phone cases:higher standard of drop-protection is ofmost importance,with a kickstand orbeing magnetic,thin,light and portable,can be easily used in working,outdoorand in-car scenarios.22Data Source:Ipsos quantitative research gender,age,the current main usage scenarios of smart

71、phones,daily leisure activities,future/ideal impression on phone cases.AgeTGIAged 18-24130Aged 25-30136Aged 31-4095Aged 41-5052Smartphone usage scenariosGenderCASETiFY CASETiFY Young ladies favorite,standing for fashion and personalization.Phone cases have been a part of fashion outfits of these you

72、ng female users who are socially active,enjoying various entertainment activities.23Data Source:Ipsos quantitative research gender,age,the current main usage scenarios of smartphones,daily leisure activities,future/ideal impression on phone cases.Leisure activitiesExpectations on phone caseTGITrendy

73、,personalized,and social 41%41%146Its part of fashion outfits34%34%126TGIBrowse social media 109Host parties at home 122Watch movies in cinema138Hang out118Enjoy concert show140Go to Bar120KTV/disco175TGIWatch short videosin spare time104Selfies/take videos oneself123Watch short videos during commut

74、e115CASETiFYCASETiFYbrand summary：CASETiFYusersaremostlyfemale,more concentrated in the younger agegroup(30),andaremorepopularamong students than other brands.They are socially active(watch shortvideos or browse social media,holdparties),enjoying various entertainmentactivities and use their phones

75、to takevideos and selfies.They require little in functions of theproduct,but focus on its trendy andpersonalized design;they also considerphone cases as a part of their fashionoutfits.TGI 119OccupationStudent 8%8%160Freelancer 5%5%167TGIAgeGenderTGIAged 18-24120Aged 25-30121Aged 31-40108Aged 41-5052

76、Leisure activitiesPopsockets Popsockets functional and entertaining,popular with working womenIt recruits more young working female users in various entertainment and interaction scenarios.They enjoy their lives,and pursue functions rationally,and have demands for fashion and playability emotionally

77、.24Data Source:Ipsos quantitative research gender,age,the current main usage scenarios of smartphones,daily leisure activities,future/ideal impression on phone cases.Smartphone usage scenariosExpectations on phone caseTGIDrop-proof&scratch resistant,protects details 75%75%100Multi-function in one,le

78、tting hands-free63%63%121Trendy,personalized,and social 43%43%154Novel and interesting,as a toy to relieve stress26%26%137TGIWatch long videos in spare time117Watch short videos during commute121Listen to music when working out131Map navigation/phone call when driving109Selfies/take videos oneself14

79、1Facetime with family/friends119TGIWatch movies at home108Watch live streaming123Sporting and outdoor110Hang out118Art122Gourmet cooking/baking110PopsocketsPopsocketsbrand summary:It has more young working female users,especially middle-aged ones.They are artistic and elegant,preferringto watch TV a

80、nd live streaming,hangoutwithfriends,do sports,outdooractivities,appreciateartandstudygourmet cooking/baking.They have richusage scenarios of phones,includingwatchingvideos,takingselfiesandinteracting with their family.They have demand for phone casesbeing both rational and emotional:notonly being a

81、nti-drop and having all-in-one functions like kickstand/magneticsuction,but also having a trendy andpersonalizedappearanceandbeingentertaining.TGI 112Occupation2020%1182020%131TGIProfessionalsMiddle&senior managementAgeTGIAged 18-24110Aged 25-30118Aged 31-40108Aged 41-5061GenderTORRAS TORRAS an expe

82、rt in embedded kickstand cases and an innovative choice for white-collar workers pursuing quality lifeIt attracts more users who are white-collars,pursuing quality life and using phones when working online,commuting and watching long videos.Therefore,they particularly like phone cases with all-in-on

83、e functions,and with color and touch similar to the phone,restoring the simple design of the originalphone.They value technological innovation,novelty and fun most,so they choose TORRAS.25Data Source:Ipsos quantitative research gender,age,the current main usage scenarios of smartphones,daily leisure

84、 activities,future/ideal impression on phone cases.Smartphone usage scenariosExpectations on phone caseTGIMulti-function in one,letting hands-free 56%56%108Touch/color similar to the phone41%41%121Technological innovation to satisfy curiosity40%40%154Clear&transparent,showing the phone color 35%35%1

85、21Novel and interesting,as a toy to relieve stress32%32%168TGIWorking126Play games in spare time 111Play games during commute117Watch long videos in spare time112Watch long videos during commute133Selfies/take videos oneself118TORRASTORRASbrand summary:TORRAShasmoremaleusersthanother brands,who are

86、relatively youngwhite-collars and live in groups.They prefer to play games,do exercise,participateinoutdooractivities,anddevelop some artistic interests.Besidesplaying games and taking selfies,theyhaveprominentneedsforonlineworkingandwatchinglongvideos(especially the need for kickstand cases).Theyal

87、sodemandhighlyall-in-onefunctions(with a kickstand and magneticsuction)and hope the cases color andtouch are similar to the phone,restoringthe simple design of the original phone.They have higher expectations for thetechnologicalsenseanddesignofphone cases to be novel,interesting andentertaining.TGI

88、 119Occupation2 26 6%1862 23 3%135TGIMiddle&senior managementJunior officer/White collarLeisure activitiesTGISporting and outdoor110Games118Art108PARTFOURMobile phone case development trends26By 3.0 era,current phone cases can basically meet the requirements of drop-protection,being thinand light,go

89、od overall design;but the pain points of staining,yellowing and wearing out easily stillexist;and the demands for heat dissipation,higher standard of protection,with kickstand andmagnetic suction,also touch similar to the phone are increasing.27Data Source:Ipsos quantitative research fulfilling prod

90、uct features or functions with current phone cases,the shortcomings/problem with current phone cases.General dropGeneral drop-protectionprotection 40%40%Thin and lightThin and light 36%36%Overall good design Overall good design 33%33%Fulfilling product features/functions with current phone casesComm

91、on pain points with current phone casesUnable to protect the cameraUnable to protect the screenWears out easilyFades/yellows easilyFades/yellows easilyNot Not as good as good as bare phoneas bare phoneHeat dissipation Heat dissipation Not so drop-proofStains easilyStains easilyWithout a Without a ma

92、gnetic backmagnetic backWithout a Without a kickstandkickstandSide buttons hard to press/prone to unintended activationSlipperyUnsatisfactory materialImpairs phone call/network signalDifferences in the focus of consumers in different countries:Heat dissipation impaired with phone cases bothers Chine

93、se consumers most;Consumers in Western countries are more eager for magnetic suction.Among them,American consumers value kickstand function more,while British consumers are more concerned about whether the touch of phone cases is similar to the phone.28Data Source:Ipsos quantitative research the pai

94、n points with current phone cases.Unable to protect the cameraUnable to protect the screenWears out easilyFades/yellows easilyFades/yellows easilyNot Not as good as as good as bare phonebare phoneWithout a Without a magnetic backmagnetic backNot so drop-proofStains easilyStains easilyHeat dissipatio

95、n Heat dissipation Without a Without a kickstandkickstandSide buttons hard to press/prone to unintended activationSlipperyUnsatisfactory materialImpairs phone call/network signalCommon pain points with current phone casesChinese consumers:Chinese consumers:most dissatisfied with the impact of mobile

96、 phone cases on heat dissipation.37%TGI:161 US/UK/German consumers:US/UK/German consumers:expressing strong dissatisfaction with the lack of magnetic suction function in mobile phone cases.23%TGI:114 American consumers:American consumers:more dissatisfied with mobile phone cases that do not come wit

97、h a stand.23%TGI:128 British consumers:Having obvious feeling that the touch of phone cases is not as good as that of bear phones.24%TGI:133 In order to meet consumers higher demand,leading companies/brands strive to overcome the current major pain points/technical difficulties and provide solutions

98、 in the 3.0 innovation Era.29Data Source:products information collected and organized from their official websites/official flagship storesBenksBenksIce armor cooling casesIce armor cooling casesBenkscollaborateswithuniversitylaboratoriestodevelop a new type of heatdissipationgel,custom-made fever-r

99、educing patchfor high-load scenarios suchas games and videos.As the industry leader in As the industry leader in kickstand and allkickstand and all-inin-one one functions phone casesfunctions phone cases,TORRASownsthepatentforrotatingstand,openingandclosing design,pioneers multi-formkickstandcases,a

100、ndachieves great breakthroughs innon-sensory bearing technology,whichcanachieve multi-anglesupportandsteplessangleadjustment,as well as automaticrebound stickers.Among them,phone cases with 360 rotatablekickstand pushes the embeddedkickstand cases to a new height.TORRASTORRAS KickstandKickstand case

101、scases withwith magneticmagnetic functionsfunctionsAfter connecting to the mobile phone,it can magneticallycooperate firmly with the mobile phone holder and wirelesscharger which further enhances the magnetic suction ability.TORRASTORRAS Expert in kickstand phone caseExpert in kickstand phone caseHe

102、at dissipation solutionsHeat dissipation solutionsKickstand phone case solutionsKickstand phone case solutionsMagnetic phone case solutionsMagnetic phone case solutionsWith the introduction of MagSafe magnetic charging in iPhone 12,phone case products have once again launched a new productaround thi

103、s new technology magnetic phone cases.General magnetic cases can basically achieve magnetic adsorptionand do not affect wireless charging,but the magnetic chargingability is weak.The improved magnetic cases are comparable to the magneticsuction ability of the original machine,and support the perfect

104、combination of MagSafe and wireless charging.SPIGENSPIGEN MagneticMagnetic phonephone casescasesUpgraded magnetic protective case makes the charger andmobile phone case fit more closely through the magneticaccessories in the case and is not easy to loosen.The functions and design that consumers expe

105、ct most for future mobile phone cases are:1）upgraded protection；2）lightweight and portable；3）Has all-in-one functions,letting hands-free，and 4）minimalist/same feeling as bare phone.30Data Source:Ipsos quantitative research focus on product features/functions with future phone cases,expectation of fu

106、ture/ideal phone cases2024Phone casesPhone casesFuture trendsFuture trends76%Upgraded drop protection and scratch resistance,detailed protection.Upgraded drop protection and scratch resistance,detailed protection.Drop-proof&scratch resistant,better protect the phone and every detail(e.g.camera).52%L

107、ightweight and portable.Lightweight and portable.Thin and light phone case,with a moderate thickness,which will not prevent it from being put into a pocket or small bag,and is also easy to carry around.52%Powerful and allPowerful and all-inin-one functions,letting hands free.one functions,letting ha

108、nds free.Integrate multiple functions in one case,such as kickstand and magnetic suction,which can free consumers hands.59%Same feeling as bare phone and minimalist design.Same feeling as bare phone and minimalist design.Same feeling as bare phone and minimalist style creates a fashion taste with a

109、sense of ease,which is simple and comfortable.31Data Source:Ipsos quantitative research Key product features/functions of all usage scenarios of phone cases,fulfilling product features or functions with current phone cases,focus on product features/functions with future phone cases.Upgraded protecti

110、on,the demand for drop protection,scratch resistance,and detail care runs through all usage scenarios of smartphones.DropDrop-protectionprotectionEntertainment,video watchingEntertainment,video watchingScreen protection,anti-slipInteract with family and Interact with family and friends,take selfiesf

111、riends,take selfiesCamera protectionGo outside,drivingGo outside,drivingScreen protection,drop protection with air cushionWorkingWorkingScreen protection,drop protection with air cushionIn addition to the general drop protection,consumersfocus more on upgraded protection when interactingwith smartph

112、ones in different usage scenarios.Consumers have a much higher standard ofupgraded protection for future phone cases,not just“general protection”:Currently fulfill Expect to achieveGeneral drop protection40%49%Drop protection with air cushion17%38%Camera protection28%49%Screen protection29%47%Scratc

113、h proof30%49%Anti-slip30%49%32Data Source:Ipsos quantitative research focus on product features/functions with future phone cases,purchasing choices of phone cases,WGSN trends analysis and insights on consumers lifestyle and digital lifeThin and portable phone cases empower outdoor activities and sp

114、orts scenarios.WGSN:Consumers are becoming more and more ecologically aware,and returning to nature.Eco-friendliness represents their emergingvalues.They hope to speak out for the rights and needs of the earth,andembrace nature and socialize with like-minded peers through outdooractivities such as c

115、ave camping,mountain hiking,and wilderness survivaladventures.”Consumers believe that“thin and light cases”are animportant product feature of future phone cases;When they buy mobile phone cases,they tend tochoose extremely thin and non-sensory products.Thin&Light50%Extremely thin77%As the lifestyle

116、of outdoor activities and sports develops intoa national trend,the mobile use of smartphones becomesmore frequent.Thin and portable phone cases can bringconsumers convenience and energy when using smartphones:33Data Source:Ipsos quantitative research Expected product features/functions with future/i

117、deal phone cases;WGSN trends analysis and insights on consumers lifestyle and digital life.A A newnew combinationcombination ofof kickstandkickstand andand magneticmagnetic suction,suction,whichwhich achievesachieves allall-inin-oneone functionsfunctions andand letsletshandshands-free,free,bringingb

118、ringing unprecedentedunprecedented convenienceconvenience andand energyenergy toto workwork andand lifelife.KickstandKickstand casescases andand magneticmagnetic casescases havehave stoodstood outout inin thethe 3 3.0 0 innovationinnovation eraera.AsAs thethe newnew rationalrational consumerismconsu

119、merism equippedequipped withwith allall-inin-oneone functions,functions,thethe futurefuture generationgeneration ofof productsproducts willwill continuecontinue toto innovateinnovate andand integrateintegrate functionsfunctions toto meetmeet consumersconsumers differentdifferentdemandsdemands inin d

120、ifferentdifferent scenarios,scenarios,combiningcombining kickstandkickstand withwith magneticmagnetic suctionsuction toto makemake thethe casecase moremore functionalfunctional andand furtherfurther freefreeconsumersconsumers handshands:From consumers lens,the case with all in one(kickstand and magn

121、etic suction)should be:Good overall protection,and the stand is drop-proof.79%79%Provide stable support,making the phone less prone to tipping over;also has a good bearing.71%71%All-in-one,kickstand+magnetic suction.58%58%Fully embedded and integrated with the phone case without adding any bulk.50%5

122、0%Higher level requirements:prop up in various ways/steplessly adjustable/automatically snaps back.70%70%WGSN:“The downward pressure on the global economy is increasing,and the trendof consumers wanting to return to the use value of goods and services is graduallyemerging:the minimalist life aesthet

123、ics represented by less is more has become anew value proposition.For consumers,there is no need to frequently change phonecases.The all-in-one configuration leads to a new rational consumerism and marks anew lifestyle.”TakeTake kickstandkickstand casescases expertexpert TORRASTORRAS asas anan examp

124、leexampleIt perfectly combines the kickstand and themagnetic suction,allowing for more creativityin the shape and performance of the kickstand(pin/bearing quality,angle opening and closing,automaticsnapssnapsbackback),whilefurtherupgradingorstrengtheningthemagneticsuction ability of the case,compreh

125、ensivelyconsidering the complex use of phones.The all-in-one functions leads new rational consumerism.Consumerscan reduce purchasing more phone cases,but buy only one“all in one”case to match the different use needs of multiple scenarios:34Data Source:WGSN trends analysis and insights on consumers l

126、ifestyle and digital life.The sameThe same feeling as a bare phone and minimalist style create a fashion taste with a sense of ease,feeling as a bare phone and minimalist style create a fashion taste with a sense of ease,which is simple and comfortable.which is simple and comfortable.During the post

127、-2.0 era,when basic aesthetics and fashion design are brought to their extreme,consumers phone cases at this stage generally have better appearance designs;but entering the post-3.0 era,consumers no longer blindly pursue a rich sense of design,but follow the trend of“returning to nature”.WGSN:“In te

128、rms of aesthetics,compared with the frigid style,the clean fitstyle is more refined.It cleverly uses basic items to create a relaxed andcomfortable aesthetic style and pays attention to texture and fashion.Consumers now are increasingly pursuing simplicity to cater to themselves.They are keen to cre

129、ate a natural,casual,and elegant look through details.”Consumers begin to pursue fashionable items with a senseof relaxation and comfort that dont require special shaping.TORRASTORRAS insistsinsists onon simplifyingsimplifying complexity,complexity,usingusing simplesimple andandspiritualspiritual de

130、signdesign toto achieveachieve a a pragmaticpragmatic balancebalance betweenbetweenergonomicergonomic shapeshapeandandingeniousingenious details,details,leadingleadingtotothetheavantavant-gardegarde fashionfashion aestheticsaesthetics ofof wearablewearable technologytechnology.35TORRAS TORRAS-Produc

131、ts of the future generation.Products of the future generation.Products of the future generation have been born:through continuous innovation and research and development,TORRAS integratesupgraded protection and thinness&portability,restoring the design style of bare phones.At the same time,it pionee

132、rs a new design of phonecase with the combination of kickstand and magnetic suction,which performs excellently and has won many international design awards,patented innovations and industry honors,leading the development and progress of the kickstand and magnetic suction phone case products.Upgraded

133、 protection:Upgraded protection:TORRASTORRAS is is committedcommitted toto thethedevelopmentdevelopment ofof anan allall-inin-oneonephonephone casecase thatthat is is ultraultra-thin,thin,nonnon-sensory,sensory,andandantianti-drop,drop,andand hashas innovativelyinnovatively developeddevelopeda a num

134、bernumber ofof dropdrop protectionprotectiontechnologiestechnologies(four(four-cornercorner antianti-dropdrop technologytechnology andand lenslens edgeedgeairbag/cushioningairbag/cushioning airbagairbag antianti-dropdrop technology)technology):toto achieveachieveallall-roundround cushioningcushionin

135、g protectionprotectionandand provideprovide consumersconsumers visiblevisibleandand lightweightlightweight protectionprotection.Same touch of bare phone,Same touch of bare phone,minimalist style:minimalist style:TORRASTORRAS focusesfocuses onon a a simplesimpledesigndesign stylestyle thatthat restor

136、esrestores thethecolorcolor andand feelfeel ofof barebare phonephone.It Italsoalsointroducesintroducesantianti-yellowingyellowing(polymer(polymermaterialsmaterialsfilmfilmthatthatresistsresists andand isolatesisolates yellowingyellowingfactors)factors)andandantianti-fingerprintfingerprinttechnologyt

137、echnology(exclusive(exclusiveantianti-fingerprintfingerprintcoating,coating,whichwhichmakesmakes thethe casecase feelfeel moremore skinskin-friendlyfriendly&smooth),smooth),whichwhich standstandoutout inin thethe minimalistminimalist stylestyle.Expert in kickstand cases:Expert in kickstand cases:TOR

138、RASTORRAShashasthethemostmostabundantabundant formsforms ofof kickstandkickstandcasecase andand is is matchedmatched withwith a avarietyvariety ofof colorscolors,focusingfocusing ononprovidingproviding anan invisibleinvisible kickstandkickstandexperience,experience,usingusingnonnon-inductiveinductiv

139、ebearingbearingtechnologytechnologytoto achieveachieve a a flatflat backback plateplateandand dampeddamped suspensionsuspension.It It cancanautomaticallyautomaticallyadaptadapttotostepstep-lessless adjustment,adjustment,selfself-locklock withwithoneonebutton,button,andandlocklockaccuratelyaccurately

140、.Integration of kickstand and Integration of kickstand and magnetic suction:magnetic suction:TORRASTORRAS is is thethe creativecreative pioneerpioneerininintegratingintegratingkickstandkickstandwithwithmagneticmagneticsuction,suction,whichwhichnotnotonlyonly embedsembeds invisibleinvisible kickstand

141、,kickstand,butbut alsoalso enhancesenhances thethe MagSafeMagSafeabilityability.TORRASTORRAS maintainsmaintains thethethinnessthinness andand portabilityportability ofof casecaseconsistently,consistently,withwithmoremorepowerfulpowerfulfunctionfunctionintegration,integration,comprehensivelycomprehen

142、sivelyconsideringconsideringthethecomplexcomplexuseuseofofphones,phones,andand furtherfurther freeingfreeing upup handshands.202436Conclusion:The future has comeConclusion:The future has comeAs global consumers desire a healthy and balanced life,digital life has become more dominant,and smartphone u

143、sage scenarios have become diversified.The mobile phone cases with basic functions in the past are no longer enough to meet the new ways and new needs of consumers mobile lives.What consumers need is mobile phone cases with upgraded functions and integrated multi-functions.Lightweight and portableUp

144、graded drop protection and scratch resistance,detailed protectionUpgraded drop protection and scratch resistance,detailed protectionPowerful and all-in-one functions,letting hands freeSame feeling as bare phone and minimalist designStatement:Statement:This report is jointly published by Ipsos X TORR

145、AS X WGSN.All contents in the report are protected by Chinas laws and regulations related to intellectual property rights.Except for third-party data and other public information quoted in the report,the ownership of the report is jointly owned by TORRAS.The report producer does not assume any respo

146、nsibility or liability for third-party data and other public information quoted in the report.In any case,this report is for readers reference only.If you have any objection to the content in the report,you can contact us via email.Ipsos is one of the largest market research and polling companies gl

147、obally,operating in 90 markets and employing over 18,000people.Our passionately curious research professionals,analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions,opinions and motivations of citizens,consumers

148、,patients,customers or employees.Our 75 solutions are based on primary data from our surveys,social media monitoring,and qualitative orobservational techniques.Our tagline Game Changers sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.TORRAS founded

149、in 2012 and is a pioneer in providing a new lifestyle.With a strong curiosity about lifestyle trends,we strive to bring users the most futuristic products,including the Versatile 360 rotatable kickstand phone case for mobile phone case accessories and the hanging neck air conditioner for household a

150、ppliances.Today,TORRAS is a leading brand,serving more than 600 million users in more than 148 countries.TORRAS has registered more than 1,300 patents worldwide and more than 40 international awards.Including Red Dot Award,iF Design Award,Muse Design Gold Award,and 40 other international awards.As a

151、 global trend forecasting company,WGSN closely tracks the trends of designers,brands,fashion trends and business innovations through trend analysis,business information and accumulated reports and pictures,providing trend forecasts,creative inspiration and business information for fashion,life,design,retail,electronics and other industries.The report may not be modified without permission.Welcome to reprint or quote.If so,please contact us(Ipsos team:L)