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1、A PUBLICATION OF THE GENSLER RESEARCH INSTITUTEEVERYTHING WE DO IS GUIDED BY OUR MISSION:TO CREATE A BETTER WORLD THROUGH THE POWER OF DESIGN.IIGENSLER DESIGN FORECAST 20241Wuhan YOFC Headquarters,Wuhan,ChinaOn the cover:Capital One McLean Block A,McLean,Va.3GENSLER DESIGN FORECAST 2024 2ANDY COHENF

2、AIA|Co-CEODIANE HOSKINSFAIA,IIDA|Co-CEODESIGNING FOR IMPACTAs we enter 2024,we continue to ask how we can help our clients thrive in times of crisis and change.Economic pressures,geopolitical volatility,climate change,the workplace reset,inclusivity,and the continuing need to manage aging buildings

3、and stranded assets remain top of mind for real estate and building industry leaders.We believe design has an enormous role to play for our clients and for the world today.As a discipline,it is unique in its ability to solve problems and create results.Using systems thinking and a compassionate unde

4、rstanding of peoples needs and expectations,designers can make sense of complex challenges to create lasting solutions.Design also represents hope and healing.As war,social injustice,climate change,and health crises grow more acute,people desperately want more connection and community.In places like

5、 Ukraine,where Gensler is working with the mayors of Mariupol and Irpin to rebuild their cities,people are looking to design to help them create a future that turns the page on a violent past and honors the people and places they loved before the invasion.This is the impact design can offer.It is a

6、universal language that can build common ground and make a positive impact.Design for a Radically Changing WorldAs the worlds most innovative design firm,we see first-hand the transformation that design can make on the human experience.Nowhere is this truer than in the worlds cities in which we work

7、.Today,more people are living in cities than anywhere else on the planet.Cities are complex,and the impacts of any single issue can affect tens of millions of people.We urgently need to redesign our cities,rethink how people connect,and address mobility problems,climate change,infrastructure,and hou

8、sing.The past few years have also taught us that the only way to make real impact happen is to inspire and take the lead to help people see a future thats more compelling and exciting than the past.This is why we wrote our book,Design for a Radically Changing World.We wanted to capture the idea that

9、 by uniting creativity,imagination,and innovation,we use design to drive positive change.Design for a Radically Changing World shows the impact of design on our everyday lives and offers innovative solutions for the most challenging issues we face.8 Key Global Design Trends Driving Significant Chang

10、e While the topics covered in the book represent our vision for how design must change to meet generational challenges,this years Design Forecast contains the advice,research,and ideas that our clients need to know right now,and in the year to come.The“8 Trends Shaping Design in 2024”are what we see

11、 as the most important signals and key opportunities in the building industry today.Our 2024 Design Forecast also reflects the transformation weve been going through as a firm.Weve added four new practice areas,bringing our total to 33,and three new offices,for a total of 53 in 16 countries.The new

12、practice areas include Build to Suit&Headquarters,Entertainment,Industrial&Logistics,and Mobility&Transportation.Trends,project photography,and research for all four are included in this years Design Forecast.Design Transformation This transformation is a key part of why weve been able to meet chall

13、enges head on and remain a strong partner to our clients.Design is uniquely valuable in times of change because it can connect and unify diverse ideas,tools,and approaches.We have an enormous opportunity to address the crises we face but only if were willing to use our innate creativity and problem-

14、solving abilities to think bigger and lead with bold new initiatives.Generative AI has introduced new possibilities.Our designers are embracing the technology as a collaboration tool to accelerate new ideas and open the door to new talent and new opportunities.In addition,by committing to lowering t

15、he carbon impact of our projects,were leading the industry with sustainable design strategies and initiatives.Our Gensler Cities Climate Challenge(GC3)roadmap is helping our clients and the industry take immediate steps and our Gensler Product Sustainability(GPS)Standards is helping to provide a big

16、ger market to low-carbon interior materials.Finally,equitable design considerations are baked into all our projects to address the complex interconnection between the built environment,injustice,and inequality.By diversifying our expertise,focusing on our clients needs,and transforming the way we de

17、sign,weve been able to weather economic shifts.This allows us to continue to grow leaders,move into new markets,and scale our impact.Leadership in Times of Change Genslers unique co-leadership model has also been vital to our success in recent years.With two individuals in leadership positions acros

18、s the firm,we have seen innovation thrive.We believe creativity ignites when people with diverse backgrounds come together to lead collaboratively.This approach has propelled our growth,and it has elevated our ability to take on complex design challenges in over 140 countries with 3,500 clients acro

19、ss the globe.As the world and the design industry transform to meet the moment,so too must our leadership platform.The opportunities to connect design to climate action,ESG,attainable housing,immersive multidimensional experience design,the emergence of AI,and more are too great to ignore.To enable

20、the firms engagement with these new opportunities and challenges,we have decided to broaden our leadership structure.After nearly 20 years of serving as Co-CEOs of Gensler,we are proud to announce our election by our Board of Directors as the first Global Co-Chairs of Gensler,effective January 1,202

21、4.In this new position for the firm,we will focus on expanding the firms global reach,broadening our impact,adding new practice offerings and services,and enhancing key global client relationships.We are equally proud to announce Jordan Goldstein and Julia Simet as the next Co-CEOs of Gensler.These

22、two dynamic leaders have each been with the firm for nearly 30 years and,in anticipation of this transition,have served as Co-Firm Managing Principals since early 2021.With so much opportunity and important work before us,this is exactly the right time for this transition.Julia and Jordan will maint

23、ain responsibility for the day-to-day operations and hands-on oversight of the firm,including our regions and offices,practice areas,client relationships,and our brand and culture.Our transformational approach to design is the reason that we emerge stronger from every downturn,from every economic di

24、p,and from every crisis.Along the way,weve learned that what people want is experience.Whether a sports stadium,airport,hotel,or office of the future,the spirit of every project is the human experience.Were more equipped now than ever before to design for impact and help our clients navigate every c

25、hallenge.45GENSLER DESIGN FORECAST 2024|THE 8 TRENDS SHAPING DESIGN IN 20240401020308050607N:THE FUTURE OF THE WORKPLACE AS A COMPELLING DESTINATION.OUT:RETURN TO OFFICE METRICS.FOCUS SHIFTS TO AGELESS COMMUNITIES AND DESIGN FOR A LIFETIME.20-MINUTE CITIES BECOME ARCHETYPES OF EQUITY AND ACCESSIBILI

26、TY.DESIGNERS HARNESS AI TO ACCELERATE IDEAS AND INNOVATION.EXPERIENCE MULTIPLIERS PAY PREMIUM DIVIDENDS.MIXED-USE LIFESTYLE DISTRICTS BRING CITIES BACK TO LIFE.SUSTAINABLE DESIGN BECOMES A NON-NEGOTIABLE.CONVERSIONS RESURRECT STRANDED ASSETS.76GENSLER DESIGN FORECAST 2024|THE 8 TRENDS SHAPING DESIGN

27、 IN 202401Now more than ever before,people are craving phenomenal,visceral,and connected experiences in every part of their lives,whether thats in a workplace that feels like a clubhouse or a sports stadium that anchors a vibrant,24/7 mixed-use entertainment district.In 2024,real estate leaders will

28、 find success reclaiming human connection with“experience multipliers”:immersive designs that drive loyalty,boost sales,and improve vibrancy with a shared sense of inspiration and belonging.Fifth+Broadway,NashvilleBrookfield Properties(OliverMcMillan)Vibrant and walkable mixed-use district“The only

29、way to make real impact happen is to show people a future thats more compelling,more hopeful,and more exciting than the past.Thats our charge as designers.We have the ability to make sense of complex challenges and create lasting,positive change.”Diane Hoskins and Andy Cohen,Gensler Co-CEOsEXPERIENC

30、E MULTIPLIERS PAY PREMIUM DIVIDENDS.98GENSLER DESIGN FORECAST 2024|THE 8 TRENDS SHAPING DESIGN IN 202402Office-to-residential conversions and other creative repositioning will represent a new value proposition for the building industry:transforming under-performing office buildings into housing and

31、addressing a vital need for new residential options in cities.As organizations seek out fully amenitized,recently built projects,this“flight to quality”is stranding under-capitalized and unoccupied B and C buildings in urban cores around the world.In 2024,expect more government municipalities to inc

32、entivize adaptive reuse strategies and conversions whose renovations breathe new life into cities and offer vital infrastructure enhancements and do it in an environmentally responsible way.100 New Bridge Street,LondonA project in Central London targets 95%reuse,recovery,and recycling of constructio

33、n waste.The conversion seeks to redefine 100 New Bridge Street as a contemporary,Grade A office building.With a strong commitment to material reuse,the repositioning maximizes the buildings sustainability,wellness,and ESG credentials.As intense weather and climate change assail the built environment

34、,sustainable design shifts from an option to an obligation.By 2024,the building and real estate industries around the world will recognize the value of environmentally conscious design and its ability to mitigate risk.Higher standards for products and materials,the adaptive reuse of existing buildin

35、gs,net zero energy strategies,and regenerative design principles will define our sustainable future.03Under Armour Global Headquarters,BaltimoreNet zero energyCONVERSIONS RESURRECT STRANDED ASSETS.SUSTAINABLE DESIGN BECOMES A NON-NEGOTIABLE.1011GENSLER DESIGN FORECAST 2024|THE 8 TRENDS SHAPING DESIG

36、N IN 202404As more organizations understand that the workplace landscape has permanently changed,the focus will shift less on how many people come into the office and more on what the future of work looks like to support their peoples needs.In 2024,organizations will continue to plan for in-person e

37、xperiences in spaces that are agile and flexible enough to evolve with the changing demands of the workforce and useful enough to earn peoples commutes.167 N Green Street,ChicagoShapack Partners&Focus New construction office development with a vast tenant amenity packageMonolithic,office-focused dow

38、ntowns have become a thing of the past,replaced by vibrant,experience-driven social districts that are focused on a mixed-use collection of retail,entertainment,sports,housing,and other lifestyle-anchored developments.By prioritizing safety and mobility in these new multimodal districts,cities can a

39、ttract residents and tourists and bring COVID-impacted neighborhoods back to life.05Milwaukee Bucks Entertainment District,Milwaukee CAA SportsIN:THE FUTURE OF THE WORKPLACE AS A COMPELLING DESTINATION.OUT:RETURN TO OFFICE METRICS.MIXED-USE LIFESTYLE DISTRICTS BRING CITIES BACK TO LIFE.1312GENSLER D

40、ESIGN FORECAST 2024|THE 8 TRENDS SHAPING DESIGN IN 202406In 2024,AI will open the door to new ideas,new talent,and new creative opportunities.Far from replacing designers,AI will become a collaboration tool that will help designers redefine the design and innovation process with new insights,rapid i

41、terations,and more immediate response times.Buildings and spaces designed with the help of AI will be more sustainable,better performing,and more responsive to individual needs and preferences.AI depiction of futuristic city07Over the past 50 years,the average life expectancy for people around the w

42、orld has expanded by more than 10 years,a figure that will only grow in the coming decades.With the global trend toward increased longevity,2024 will mark a shift toward designing age-inclusive communities.Demand for flexible and multigenerational communities that foster accessibility and affordabil

43、ity will have universal appeal.Confidential Mixed-Use Master PlanDESIGNERS HARNESS AI TO ACCELERATE IDEAS AND INNOVATION.FOCUS SHIFTS TO AGELESS COMMUNITIES AND DESIGN FOR A LIFETIME.1514GENSLER DESIGN FORECAST 2024|THE 8 TRENDS SHAPING DESIGN IN 202408As city leaders seek out design strategies to h

44、elp them enhance their central business districts to be more lifestyle-oriented,the idea of the 20-minute city remains increasingly attractive.These vibrant,walkable neighborhoods,where all essentials lie within a 20-minute reach including restaurants,retail spaces,medical facilities,educational pla

45、ces,and much-needed residential alternatives are redefining city living.This trend underscores the importance of creating accessible,inclusive urban spaces that promote equity,connectivity,and community.Lower Hill District Mixed-Use Redevelopment,PittsburghUrban revitalization and mixed-use master p

46、lan20-MINUTE CITIES BECOME ARCHETYPES OF EQUITY AND ACCESSIBILITY.1617GENSLER DESIGN FORECAST 2024“Design is a valuable resource during challenging times because it results in creative,long-term solutions that can be scaled for a global impact while still resonating at a local level.Its also a probl

47、em solver.We believe that it can play a critical role in tackling complex challenges,from social injustice to climate change,war,and health crises.With systems thinking and people-first compassion,design can make sense of complex and intangible inputs to form outcomes with enduring impact.”From Desi

48、gn for a Radically Changing World by Diane Hoskins and Andy Cohen 1819GENSLER DESIGN FORECAST 2024Adobe Founders Tower,San Jose,Calif.2021GENSLER DESIGN FORECAST 2024PG.22-69OFFICE BUILDING DEVELOPERSBUILDING TRANSFORMATIONBUILD TO SUIT&HEADQUARTERSFINANCIAL SERVICES FIRMS PROFESSIONAL SERVICES FIRM

49、SCONSUMER GOODS COMPANIES TECHNOLOGY COMPANIES ENERGY COMPANIES FOUNDATIONS,ASSOCIATIONS&ORGANIZATIONS PRODUCT DEVELOPMENT GOVERNMENT&DEFENSE AGENCIES MEDIA COMPANIES STRATEGY SERVICES PG.70-101CITIES&URBAN DESIGN AVIATION EDUCATION CRITICAL FACILITIES CLIMATE ACTION&SUSTAINABILITY SERVICESMOBILITY&

50、TRANSPORTATION INDUSTRIAL&LOGISTICS PG.140-159SCIENCES HEALTHCARESENIOR LIVING WELLNESS SERVICESPG.102-139RESIDENTIALMIXED USE&RETAIL CENTERSHOSPITALITY RETAIL&CONSUMER EXPERIENCE SPORTS ENTERTAINMENTCULTURE&MUSEUMS BRAND DESIGN DIGITAL EXPERIENCE DESIGN WORKCTESHEALTHLFE-STYLE2322GENSLER DESIGN FOR

51、ECAST 2024|WORKOFFICE BUILDING DEVELOPERSBUILDING TRANSFORMATIONBUILD TO SUIT&HEADQUARTERSFINANCIAL SERVICES FIRMSPROFESSIONAL SERVICES FIRMSCONSUMER GOODS COMPANIESTECHNOLOGY COMPANIESENERGY COMPANIESFOUNDATIONS,ASSOCIATIONS&ORGANIZATIONSPRODUCT DEVELOPMENTGOVERNMENT&DEFENSE AGENCIESMEDIA COMPANIES

52、STRATEGY SERVICESPG.22-69WORKWhile there are distinct differences across the globe in how people work,one thing is clear:the workplace is changing.The most successful office workplaces must be compelling destinations that offer a variety of inclusive workspaces where workers can focus,connect,and co

53、llaborate.Workplaces and office buildings that optimize sustainability and create meaningful and unique experiences that foster a sense of community,connection,and well-being will have a competitive advantage over those that dont.We must design spaces that are agile enough to endure future challenge

54、s and flexible enough to rapidly evolve with the changing demands of the workforce.Designing the Future Workplace2524GENSLER DESIGN FORECAST 2024|WORK|OFFICE BUILDING DEVELOPERSBurlingame Point,Burlingame,Calif.Wuhan YOFC Headquarters,Wuhan,ChinaAdaptability becomes a key design feature for both con

55、versions and new construction.Office developers are converting class B and C buildings to new uses,which is driving a trend of built-in adaptability for new buildings.Recognizing that an office building may one day need to serve a different function,the choice of building systems becomes more import

56、ant.Design elements such as floor-to-floor window systems vs.a curtain wall,for example,are desirable for current office tenants and are well-suited to other potential future uses.Tenants will continue to migrate to high-quality workplaces in vibrant urban communities.To attract and retain workplace

57、 tenants,developers are adding distinctiveness and personality to their buildings through a mix of new uses,high-quality amenities,and positioning within the city or neighborhood.Expectations have risen and office buildings need to inspire joy and genuine delight to make it compelling for people to

58、invest in their workplace journey.Long-term sustainability remains a priority for tenants and investors alike.Regulations are tightening in many cities,requiring more sustainable building practices.For companies aiming for ambitious ESG goals or net zero targets,a high-performing building is all but

59、 required.And for investors,a resilient building makes for a sounder investment amidst the uncertainty of a changing climate.Together,these factors present an opportunity for developers of net zero buildings to differentiate themselves and attract high-value tenants.TrendsOffice Building DevelopersO

60、ffice building developers are currently grappling with the same issue facing many of their tenants:how to adapt buildings and spaces to accommodate changing work patterns,while making them more sustainable and climate resilient in the long term.Developers are now focused on creating an enhanced work

61、place experience for a wide variety of job types and work arrangements while also providing buildings that use design elements such as operable windows and shallower floorplates,which will give them the flexibility to adapt and change uses over time.2726GENSLER DESIGN FORECAST 2024|WORK|OFFICE BUILD

62、ING DEVELOPERSHigh-performing workplaces have greater choice of amenities and services in and around their workplace than the average workplace.Percentage of respondents in high-performing workplaces who have the listed amenities/services on-site or nearby their workplace/office building.Source:Gens

63、ler Global Workplace Survey Comparison 2023ELDER CAREFARMERS MARKETPET CARECHILD CARERELIGIOUS FACILITYDRY CLEANINGBIKE STORAGELIBRARYSALON/SPASHOWER/LOCKER ROOMEXERCISE CLASSESWELLNESS FACILITYMAKER SPACEGYMMULTIPURPOSE SPACEPHARMACYMEDICAL/HEALTH FACILITYRESTAURANTS/BARSGROCERY STOREOUTDOOR SPACEC

64、AFECOFFEE SHOPSTRANSPORTATIONHEALTH AND WELL-BEINGCARE SERVICESGREEN SPACESRETAIL SPACESDININGCIVIC SPACEPERSONAL CARE SERVICESINNOVATION SPACES2040608010002151 Hawkins St,Charlotte,N.C.Portman Holdings|Mixed use,transit-oriented developmentSpringdale Green Campus,AustinJay Paul Company2928GENSLER D

65、ESIGN FORECAST 2024|WORK|BUILDING TRANSFORMATIONWEVE STUDIED OVERBUILDINGS IN OVER 120 CITIESOF THEM ARE VIABLE CONVERSIONSOF CARBON WOULD BE SAVED IF WE CONVERTED THEM ALL1,000+32%3,300,000,000 kgLoffler Companies Headquarters,St.Louis Park,Minn.Through thoughtful adaptive reuse,Loffler Companies e

66、nlisted Gensler to transform a former Sams Club into a vibrant,flexible new headquarters that places a premium on health,wellness,and flexibility.Europe is leading the way in office conversions and circular approaches to building projects.In general,office-to-lab conversions have become more common

67、in Europe,as opposed to North America,where the conversation is still centered around easing the housing crisis with office-to-residential conversions.Cities in Europe and California have already introduced policies requiring whole-lifecycle carbon assessments to be completed in order to obtain buil

68、ding permits and planning permission.We expect these types of policies to be broader in the U.S.over the next 510 years.SPOTLIGHT ON EUROPEBuilding TransformationThe market disruptions of the past few years have begun to stabilize,revealing which real estate assets hold long-term value and which are

69、 prime candidates for conversion to residential and other uses.In major cities,building codes and incentives are being developed to address the demand for a new mix of uses in central business districts.At the same time,corporate tenants are setting decarbonization goals while emerging policies at t

70、he state or national level aim to curb carbon emissions associated with new construction,ultimately creating strong demand for green building retrofits and adaptive reuse projects.The demand for sustainable,high-performing retrofits intensifies.ESG goals,decarbonization targets,and emerging policies

71、 and regulations are increasing demand for adapted or retrofitted buildings that can be modified into high-performing assets at much lower carbon costs to comply with emerging policy requirements around lifecycle carbon analysis.Cities continue to amend regulations to meet the demand for building co

72、nversions.As city and local governments recognize the opportunity to add more housing while also addressing stranded office building assets,they are amending local building codes and change-of-use regulations to support the demand for a more varied mix of uses in CBDs.The changes will also open the

73、door to conversions for many types of spaces.Public-private partnerships and government incentives are driving building and neighborhood transformation.Cities have realized that single-function central business districts no longer serve them.To drive investment and encourage a new mix of uses,cities

74、 are creating public-private partnerships or offering other government incentives that can help ease the approvals process and tight margins on attainable housing projects.Trends303031GENSLER DESIGN FORECAST 2024|WORK|BUILDING TRANSFORMATIONThe Link Building Reposition,PhoenixDW Capital PartnersGens

75、ler repositioned two existing buildings into a vibrant,class A creative office campus.The project engages the two buildings with a modern glass atrium connected to outdoor shaded amenity spaces.3332GENSLER DESIGN FORECAST 2024|WORK|BUILD TO SUIT&HQAdobe Founders Tower,San Jose,Calif.Build to Suit&He

76、adquartersLeading global organizations are realizing the impact that a purpose-built headquarters can have on employee experience and business outcomes.Creating or recreating a headquarters is a powerful way for an organization to connect its ethos and vision to its physical presence and organizatio

77、nal aspirations with tangible outcomes.By taking a holistic approach to the physical design and visitor experience,a built-to-suit headquarters can be a vital tool for expressing brand identity and culture to engage employees and promote shared purpose to customers,shareholders,and the community at

78、large.“Theres no greater investment return potential than in the foundations of your company,which are the people and the places where they come together to do great things.”Shelly Mrstik,Build to Suit&Headquarters leader 3534GENSLER DESIGN FORECAST 2024|WORK|BUILD TO SUIT&HQSource:Gensler Global Wo

79、rkplace Survey Comparison Report 2023PERSONAL PRODUCTIVITYAWARENESS OF CRITICAL INTELJOB SATISFACTIONCAREER ADVANCEMENTWORK/LIFE BALANCEPERSONAL HEALTH&WELL-BEINGSENSE OF INCLUSIONRELATIONSHIP WITH COLLEAGUESCONNECTION TO MISSION /PURPOSETEAM PRODUCTIVITYQUALITY OF WORK&SERVICESSPEED OF DECISION-MAK

80、INGHIGH-PERFORMINGLOW-PERFORMINGINDIVIDUALTEAMORGANIZATION93%93%93%93%48%41%57%49%91%92%93%92%94%33%38%39%48%45%94%47%91%33%92%43%High-performing workplaces have positive impacts on individual,team,and organizational outcomes.Percentage of respondents who said that working in the office positively o

81、r very positively impacts each of the following outcomes,comparing high-performing and low-performing workplaces.Capital One McLean Block A,McLean,Va.At Block A,the future of Capital One is physically manifested in a space that embodies the companys key drivers of collaboration,approachability,and i

82、nnovation,immersed in a dynamic neighborhood.“Build the headquarters that builds your company.Investment in a built-to-suit project gives you the power to fully curate your physical environment to nurture your culture,attract and inspire your employees,and drive growth and innovation for a sustained

83、 future.”Peter Weingarten,Build to Suit&Headquarters leaderPurpose-built headquarters will attract and inspire people to achieve their full potential.Purpose-built headquarters will become the most desired places that attract and retain top talent.They fully embrace a companys brand,values,and cultu

84、re by designing a compelling and enhanced experience that fully engages and delights employees,customers,and the community in their pursuit of a common bond and shared objectives.Pilot projects will showcase a headquarters as an agile testing ground for the future of work.Companies with headquarters

85、 have an opportunity to reevaluate their space needs and experiment with new hybrid work arrangements with pilot projects in their existing spaces.Testing new concepts,adjusting floor plans and program elements,and conceiving new space types in a headquarters will help define workplaces for offices

86、further afield and cultivate agility to meet future needs.Sustainability measures and long-term resilience planning become priorities.Companies will continue to prioritize sustainability and decarbonization,creating opportunities to design high-performing headquarters where bespoke solutions allow f

87、or elegant responses with greater innovation,efficiency,and impact.These highly tuned workplaces,buildings,and campuses will outperform generic/speculative real estate and demonstrate a dedication to resilience across the company,to shareholders,and the market.Trends3736GENSLER DESIGN FORECAST 2024|

88、WORK|FINANCIAL SERVICES FIRMSConfidential Client,LondonConfidential Client,New YorkFinancial Services FirmsMarket volatility,innovations in technology,shifting customer demands,and new realities of hybrid working are driving significant changes in the financial services industry.In response,financia

89、l institutions are focusing on creating flexible and adaptable workspaces that could easily be transformed in the future,enhancing the client and employee experience through hospitality and personalization,and tailoring their strategies to target local markets.These changes signal a future where fin

90、ancial services organizations must continually evolve their business models,customer offerings,and workplace environments to remain competitive and cost effective.Design for culture and employee personality becomes a priority.In a competitive talent market,there is a need to create bespoke spaces th

91、at reflect a firms culture and personality.Unique styling and hospitality elements will help office environments adopt more of the comforts of home,while seamless A/V and technology support offers something the home office cannot.Workplace design principles extend to local markets.The importance of

92、a unified physical and digital experience across the financial retail and workplace environments will drive the need for new standards and guidelines,placing additional emphasis on design strategy and branding.For large firms,developing strategies tailored to local markets while still aligning with

93、the overall brand will be a key differentiator.New workplace realities require design for new training and development.Firms that invest in change management and training to support the transition to new workspace designs,hybrid work arrangements,and evolving job roles will gain a talent advantage i

94、n the long term.Learning and development programs will need to adapt to hybrid work arrangements and amenity spaces will need to be more multifunctional.Trends39GENSLER DESIGN FORECAST 2024|WORK|FINANCIAL SERVICES FIRMS38Confidential Client,New York414040GENSLER DESIGN FORECAST 2024|WORK|PROFESSIONA

95、L SERVICES FIRMSConfidential Client,New YorkQuorum by Convene,New YorkProfessional Services FirmsLike many industries,law firms and professional services firms are seeking to reduce their environmental impact,foster diversity,and better support their people as they continue to adapt to new ways of w

96、orking and collaborating.In order to stand out and attract new talent,firms must create workplaces that demonstrate these values through sustainable design and inspire a sense of purpose and belonging.4342GENSLER DESIGN FORECAST 2024|WORK|PROFESSIONAL SERVICES FIRMSLaw firm employees spend more time

97、 socializing,learning,and collaborating than before.Percentage of time spent in each work mode during a typical week,among legal industry employees.Source:U.S.Workplace Survey 2022-Legal BriefingWORKING ALONE2013201620192022 2020WORKING WITH OTHERS IN PERSONWORKING WITH OTHERS VIRTUALLYLEARNING&PROF

98、ESSIONAL DEVELOPMENTSOCIALIZING62%12%6%4%6%55%26%12%3%4%53%27%11%4%5%58%23%11%4%4%40%26%13%10%11%Confidential Client,ShanghaiFocus spaces and drop-in desks help define the hybrid law office.Hybrid work arrangements mean firms are trading closed offices and assigned seating for focus spaces and drop-

99、in desks freeing up square footage for richer amenities and additional collaborative spaces with upgraded A/V technology that make the office a productive space for hybrid work and a cultural hub worth traveling for.Design for culture and inclusion will stimulate workplace collaboration.Culture is k

100、ey to attracting and retaining talent.The physical workplace is essential in defining and sharing a firms culture with employees and clients.Offices should enable interaction and support connection and mentoring,while creating a sense of belonging for all employees.Creating human-centric workplaces

101、that inspire purpose and demonstrate organizational values will help firms stand out to potential talent and clients alike.Firms are putting their sustainability credentials on display.Sustainability is a key differentiator for potential talent,clients,and investors.As firms try to lessen their envi

102、ronmental impact,many are demonstrating their commitment to environmental sustainability by reducing their carbon and physical footprint,pursuing LEED,BREEAM,and other certifications,and designing the workplace to enable resource efficiency.Trends“The future of design for professional services firms

103、 will be defined by new technologies,the amenities and workspaces that attract and retain top talent,and how the workplace demonstrates social impact and sustainability bona fides.”Timothy Bromiley,Professional Services leader45GENSLER DESIGN FORECAST 2024|WORK 44LKevin Heinly Global Work Sector co-

104、leader,San DiegoRAmanda Carroll Global Work Sector co-leader,New York“We are in an incredible moment of change and opportunity.We need a workplace experience that provides seamless technology;that better serves our communities;that is bold on resilience;and that is designed to enhance our humanity,h

105、ealth,and our whole selves.”“Deep exploration of employees job functions and work styles has shed light on how much time employees need to spend in the office and what kinds of spaces and technology make them successful,allowing designers to categorize individuals according to how they work best,rat

106、her than by their business function,which yields a more successful workplace design.”4746GENSLER DESIGN FORECAST 2024|WORK|CONSUMER GOODS COMPANIES7-Eleven Bangalore Workplace Interiors,Bengaluru,IndiaConsumer Goods CompaniesThe consumer goods industry is in constant evolution,requiring companies to

107、 innovate their products and operations and their workplaces at an ever-faster pace.Flexibility and agility are paramount.As such,companies from automotive to beauty to food&beverage brands are investing heavily in R&D centers,product testing labs,and co-creation spaces to quickly bring teams togeth

108、er to innovate,develop,and refine new offerings.An ongoing focus on sustainability continues to redefine the entire value chain,from manufacturing and supply chains to the workplace.Investments in R&D and innovation will continue to define the consumer goods workplace.Consumer goods companies are in

109、vesting in innovation hubs,product experience centers,and other multi-use spaces that bring diverse teams together to co-create,cross-pollinate,and develop new products.Some,like automotive companies,are converting workplace into R&D,showroom,and more specialized spaces to drive revenue and catalyze

110、 emerging areas of business,like electric vehicles.Distribution centers will become“super spaces”that showcase the brand and put products front and center.To engage with their workforce,consumers,and manufacturing partners,consumer goods companies are extending their brands into distribution centers

111、 and warehouses.By activating those spaces beyond purely functional uses,distribution centers can become“super spaces”that showcase the brand and products through observation floors and other educational,learning,and brand-building activities.Forward-thinking brands are demonstrating their ESG commi

112、tments through workplace design and construction practices.Many consumer goods companies are decarbonizing their supply chain and theyre looking to do the same in their workplaces.Brands have an opportunity to connect their sustainability goals and accomplishments across their entire value chain and

113、 to their workplace strategy,such as integrating biophilic design,indoor air quality testing,and sustainable and transparent materials into their spaces.Trends4948GENSLER DESIGN FORECAST 2024|WORK|CONSUMER GOODS COMPANIESNeiman Marcus Group Hub,DallasNeiman Marcuss new Dallas hub will be an innovati

114、on center and a place where associates can gather,meet,and strategize.The hub fosters teamwork,innovation,and collaboration,and infuse technology to create a unifying space for everyone.“Clients are investing in strategies to foster creativity and innovation by building workspaces and curated blende

115、d experiences for diverse groups to test,learn,connect,and identify future consumer trends.”Francesca Poma-Murialdo and Juana Vasquez,Consumer Goods leaders5150GENSLER DESIGN FORECAST 2024|WORK|TECHNOLOGY COMPANIESConfidential Client,Santa Clara,Calif.Confidential Client,Suzhou,ChinaTechnologyCompan

116、iesAs the industry continues to navigate the realities of hybrid work,tech companies will iterate and experiment,invest in pilots,and explore new workplace strategies and purpose-driven amenities to help inform real estate decisions.Inspiring office experiences that increasingly consider sensory des

117、ign,rotating office programming that can create a tech workplace that inspires.The industry will continue to expand its focus on inclusivity,deepening investment to consider the needs of all workers,including those in call centers and distribution centers.Tech employers are starting to design for me

118、ntorship.Hybrid work has heightened the need for lateral awareness in the office the impromptu ability to observe leadership behaviors or overhear conversations that inform project work or performance.Neighborhood layouts can enhance passive mentorship,but this must also be balanced with spaces with

119、 acoustic privacy to allow tech workers to get into a flow state.Designing for buzz will attract tech workers back to the office.In the tech workplace,employers will look to earn their employees commutes by exploring buzz-boosting experiences that inspire attendance and productivity.These buzzy expe

120、riences will pair sensory-rich physical spaces with on-demand programming to energize the workplace,with a focus on arrival experiences,social spaces,and hospitality-infused team spaces.The idea of the“club workplace”could enliven urban neighborhoods and locate the office closer to where tech worker

121、s live.Tech companies are looking for real estate in amenity-rich,multiuse live-work neighborhoods where large clusters of employees live.Enter the“club workplace,”a new type of neighborhood workplace that bridges the gap between home and the hub office with the convenience of a reduced commute,and

122、creates opportunities to engage the community in new ways.Trends5352GENSLER DESIGN FORECAST 2024|WORK|TECHNOLOGY COMPANIESGlobally,office-based tech employees value the office to focus on their work,access to technology,and for professional development and coaching.For which of the following reasons

123、 is it most important to come to the workplace?Source:Gensler Global Workplace Comparison Report 2023 1234567891011121314RankTotalFinancial ServicesTechnology CompaniesGovernment&DefenseMediaSciencesConsumer GoodsEnergyFoundationsLegalManagement AdvisoryTO FOCUS ON MY WORKTO FOCUS ON MY WORKSCHEDULE

124、D IN-PERSON MEETINGS WITH MY TEAM,COLLEAGUESSCHEDULED IN-PERSON MEETINGS WITH MY TEAM,COLLEAGUESACCESS TO TECHNOLOGYACCESS TO TECHNOLOGYPROFESSIONAL DEVELOPMENT/COACHINGPROFESSIONAL DEVELOPMENT/COACHINGSCHEDULED IN-PERSON MEETINGS WITH CLIENTS,CUSTOMERSSCHEDULED IN-PERSON MEETINGS WITH CLIENTS,CUSTO

125、MERSACCESS SPECIFIC SPACES,MATERIALS&RESOURCESACCESS SPECIFIC SPACES,MATERIALS&RESOURCESSOCIALIZE WITH COLLEAGUESSOCIALIZE WITH COLLEAGUESTO SIT WITH MY TEAMTO SIT WITH MY TEAMACCESS TO SENIOR LEADERS/DECISION MAKERSACCESS TO SENIOR LEADERS/DECISION MAKERSTO BE VISIBLE FOR OPPORTUNITIESTO BE VISIBLE

126、 FOR OPPORTUNITIESTO BE PART OF THE COMMUNITYTO BE PART OF THE COMMUNITYIMPROMPTU FACE-TO-FACE TIMEIMPROMPTU FACE-TO-FACE TIMEACCESS TO AN ERGONOMIC WORK-SETTINGACCESS TO AN ERGONOMIC WORK-SETTINGACCESS TO AMENITIES(FOOD,COFFEE,WELLNESS)ACCESS TO AMENITIES(FOOD,COFFEE,WELLNESS)Pinterest Mexico,Mexic

127、o CitySAP Japan,Tokyo5554GENSLER DESIGN FORECAST 2024|WORK|ENERGY COMPANIESEnergy workers selected the ideal mix of experiences for their companys office environment.Source:Gensler Global Workplace Comparison Survey 2023COFFEE SHOPBOUTIQUE HOTELCORPORATECLUBHOUSERESIDENTIALCONFERENCE CENTERLIBRARYCR

128、EATIVE LABShell Office,DubaiEnergy CompaniesAs the energy sector faces pressures to transition to more sustainable and green sources of energy,theres a growing focus on ESG goals,carbon neutrality targets,and innovation in renewable energy technologies.With a tech influence,talent is moving into the

129、 energy field to develop and commercialize solutions,such as solar,wind,nuclear,and carbon capture.The office design trends in the sector reflect this transition,with a growing focus on sustainability,safety,well-being,inclusivity,flexibility to accommodate hybrid work,and community outreach.Large e

130、nergy campuses embrace modularity and flexibility to support hybrid and in-person synergies.Large energy campuses are evolving as companies embrace hybrid working,minimizing use of the private offices,or standardize smaller private offices.By creating standard/modular room sizes that can easily conv

131、ert to another space,such as office-to-huddle rooms,clients can maximize the use of their space with ultra flexibility as work modes evolve.Investments in new,carbon-free energy production will lead to new types of storage solutions.Across the globe,tax credits and incentives will enhance the growth

132、 of new,carbon-free energy such as nuclear,wind,solar,hydropower,and green hydrogen.At the same time,energy companies are funding,developing,and acquiring new,carbon-free energy assets to improve their carbon footprint.This heightened investment is spurring innovations in emissions-free energy produ

133、ction and storage.Employee experience and well-being rises to the top of the priority list alongside safety.For the energy industry,safety has always been a priority,but that focus is expanding to holistic employee well-being.These companies are offering a range of new spaces and amenities,from acce

134、ss to mental and physical health programs to better circulation,daylighting,indoor-outdoor spaces,and places to reflect and restore.Trends“ESG and carbon neutrality goals are growing in importance in the energy world.The energy sector is looking at what it means to take carbon out of the circular ec

135、onomy with carbon capture and sequestration.”Vince Flickinger,Energy leader5756GENSLER DESIGN FORECAST 2024|WORK|FOUNDATIONS,ASSOCIATIONS&ORGANIZATIONSConfidential Client Headquarters,Washington,D.C.Right to Dream Copenhagen,Farum,DenmarkFoundations,Associations&OrganizationsFoundations,associations

136、,and non-profit organizations are making positive progress toward meeting todays expectations around flexible workspaces,community engagement,and in-person connections.Organizations are seeking to right-size their portfolios through options like selling existing buildings and leasing new spaces that

137、 better facilitate collaboration,events,and public engagement.At the same time,partnerships between organizations,developers,and local communities are emerging to jointly address space needs while strengthening regional networks and impact.Non-profits and developers discover mutual benefit by retrof

138、itting underutilized buildings into community hubs.Rather than demolish vacant or underutilized buildings,developers are retrofitting and reusing these spaces into community hubs that bring together non-profits and other value-aligned tenants.By offering below-market rents to community partners who

139、couldnt otherwise afford space,these hubs can forge strategic partnerships and drive further impact.Investments in workers holistic well-being will pay dividends.In a sector facing staff shortages and high burnout rates,talent attraction and retention is key.To appeal to a changing workforce and dri

140、ve their missions forward,non-profits can invest in spaces and programs that enhance holistic employee well-being,from wellness rooms to community service opportunities to flexible hybrid work arrangements.The need to reconnect will drive demand for ground floor places to convene membership.As organ

141、izations continue to reconnect with their members in person,there will be a heightened focus on meeting and event spaces,as well as community engagement opportunities.By pursuing public-facing ground floor spaces,organizations can increase their community presence,drive influence,and host revenue an

142、d membership-generating activities.Trends59GENSLER DESIGN FORECAST 2024|WORK 58LJanet Pogue McLaurin Global Work Sector co-leader,Washington,D.C.RNayan Parekh Global Work Sector co-leader,Singapore“The office is no longer assumed to be the default place to work for most employees todays workplace mu

143、st make its case for being the better and more effective place to work.Ultimately,the future workplace must be a compelling destination where people want to be.But most important,the workplace must be an effective place to work,where both individuals and teams do their best work.”“This is an extraor

144、dinary moment for companies to rethink their approach to the workplace and the new role it serves,in order to showcase the investments and decisions they are making to support meaningful progress towards diversity,equity,and inclusion in the workplace.”6160GENSLER DESIGN FORECAST 2024|WORK|PRODUCT D

145、EVELOPMENTSource:Climate Action Through Design 2021Understanding the Impact of Materials The following infographic shows the impact of commonly used building materials,both at initial procurement and over a buildings estimated life span of 60 years.Structural materials have the biggest initial impac

146、t;over time,interior design elements and materials increase in total impact as replacements add up.GWP INTENSITY(KG CO2E/M2)Global Warming Potential(GWP)Intensity within selected case studies,measured in kg CO2e/m2,and capturing product stage impacts including raw material supply,transport,and manuf

147、acturing(A1-A3 life cycle stages).204060801001201400WIDE-FLANGE&PLATE STEELDECK/EXT WALL CONCRETESTRUCTURAL STEEL COMPONENTSBOARD INSULATIONRAINSCREEN/PANELS EXCL.INSULATIONFURNITURE/WORKSTATION DESKSSPANDREL PANELS EXCL.INSULATIONALUMINUM EXTRUSIONSGENERIC METALSCARPETINITIAL PROCUREMENT ONLYOVER B

148、UILDING LIFE SPANUnion,A.RudinProduct DevelopmentThe future of product development will focus on experiential and cognitive design that enhances user enjoyment and performance through form,texture,and other sensory elements.There will also be a continued push for sustainable and circular product sol

149、utions through the use of recycled materials and designs that enable end-of-lifecycle reuse,remanufacturing,and recycling.Flexibility,reconfigurability,and inclusivity will remain key drivers as products aim to accommodate different modes of work and serve people of all abilities.Flexibility,reconfi

150、gurability,and adaptability will be table stakes for successful product design.Workers are looking for offices that offer a mix of experiences,as well as products that support different work modes.Given this desire for choice and variety,and a measure of inherent unpredictability,the one common deno

151、minator that can help ensure a products success is flexibility.Flexible,reconfigurable,and adaptable products will excel in the market.New product sustainability standards and“circular products”will be game changers for climate goals.Purchasers and end users are interested in products designed and m

152、anufactured with safe ingredients,recycled content,and low emissions.At the same time,manufacturers are seeking a common set of sustainability standards that provide clear,concise performance criteria.Together,these objectives will work to improve the sustainability profile of interiors products and

153、 drive down embodied carbon across the building industry.Products designed for equity and accessibility will have an edge.Inclusive product design not only creates a better experience;it can also help employers meet DEI goals,which work to ensure equity,accessibility,and productivity for the greates

154、t number of people,regardless of their abilities or limitations.Products that address and ideally go beyond ADA standards without singling anyone out will earn a competitive edge.Trends6362GENSLER DESIGN FORECAST 2024|WORK|GOVERNMENT&DEFENSE AGENCIESGovernment employees have adopted hybrid and remot

155、e work styles.The percentage of time spent across different locations in a typical workweek.Source:Gensler Global Workplace Survey Comparison 2023 Government&Defense20%0%40%60%80%100%Consumer GoodsFinancial ServicesManagement AdvisoryTechnologyLegalEnergyNot-for-profitSciencesMediaMY COMPANYS OFFICE

156、COWORKING SPACECLIENT SITEBUSINESS TRAVELTHIRD SPACESHOMEHillsborough County Aviation Authority,SkyCenter,Tampa,Fla.Government&Defense AgenciesThe pandemic and increase in extreme climate events have heavily influenced the government and defense industries in recent years and are leading to signific

157、ant efforts to adapt work environments and make facilities more flexible and resilient.Sustainable and resilient design,office consolidations,hybrid work,improved health facilities,and delivery of services online facilitate improved day-to-day operations and help prepare for future health or weather

158、 crises.Hybrid work models have become the norm as governments seek out design solutions that enhance the delivery of services,improve experiences,reduce costs,and adapt to changes in the way people live and work.Government offices are aligning their real estate with flexible work models.As governme

159、nt agencies shift toward hybrid models of work,they are reevaluating their space needs and redesigning the workplace to accommodate physical and virtual communication channels.Global health issues are also driving the need for better designed public facilities.In the face of current and anticipated

160、health and weather crises,government agencies are seeking design solutions that can enhance the delivery of public services and experiences.We will see more investments in public health labs as the government improves its readiness.Public funding will continue to focus on resilience and sustainable

161、infrastructure.An influx of public funding and increased emphasis on net or near-net zero goals are propelling the need to invest in resilient and sustainable public infrastructure that can reduce long-term costs and better withstand extreme weather events.Trends6564GENSLER DESIGN FORECAST 2024|WORK

162、|MEDIA COMPANIESThe Ranch Lot Studios,Burbank,Calif.,Worth Real Estate GroupUntapped markets beyond Hollywood emerge as the next frontier for creative content.While the demand for fresh content continues unabated,investment in soundstages is plateauing in the U.S.,where capacity has caught up with d

163、emand.Other markets with more attractive tax incentives,such as Nigeria and the Middle East,are seeing growing demand for media production facilities.Nigerias“Nollywood”has a burgeoning$6.4 billion film industry,while the Middle Easts entertainment market is expected to grow to over$60 billion by 20

164、28.SPOTLIGHT ON AFRICA AND THE MIDDLE EASTMedia CompaniesTrendsThe media industry continues to morph as social media and streaming move to center stage and media organizations continue to consolidate disparate distribution channels under one roof and one business model.The dynamic state of the indus

165、try requires a global,multidisciplinary approach to rapidly deliver flexible,integrated,and localized solutions and a workplace that is purpose built to adapt to change in the face of uncertainty.Media platforms are converging,creating more need for integration in the workplace.As revenue opportunit

166、ies expand in social media and gaming,media companies will need to facilitate multichannel teams.This presents an opportunity in the media workplace to embrace greater physical connection and in-person moments of convergence.The physical and digital worlds become increasingly connected.New generatio

167、ns of media workers have higher technology expectations in the workplace because of the gaming and social media platforms they grew up with.To attract young workers,media environments will be more immersive and allow employees and visitors to engage with content on many layers,both analog and digita

168、l.Media organizations will partner with other lifestyle industries to create new experiences and venues.As consumers seek out new,in-person experiences for everything from live music and sports events to gaming and retail,media organizations will partner with other industries to develop venues that

169、can extend the value of their content using digital and immersive strategies.67GENSLER DESIGN FORECAST 2024|WORK|MEDIA COMPANIES66Sunset Pier 94 Studios,New York“Media employees report being in the office less than 40%of the time,which is low compared to other industries.These employees spend a sign

170、ificant portion of their time at other locations,including coworking spaces,client/partner locations,traveling,and spaces unique to media such as offsite studios and production facilities.”Johnathan Sandler,Media leader6869GENSLER DESIGN FORECAST 2024|WORK|STRATEGY SERVICESEXPERIENCE DEMANDVISIONING

171、 FRAMEWORKThese 4 workstyles will exist in different proportions in the office mapping this in addition to what kinds of activities each workstyle spends time doing can inform the proportions of experiences we need to support.GATHER&COLLABORATE35%OF WORKFORCE35%20%10%Team-based collaborationCross-te

172、am collaboration Team planningIndependent workFOCUS&COLLABORATECOLLIDE&CONNECTREFLECT&RESETFOCUSED CONTRIBUTORPREFERRED SPACE TYPERECOMMENDED SPACE TYPEFirst SpacesSecond SpacesThird SpacesAmenitiesNovelty SpacesSupport SpacesVARIETY SEEKERPRODUCT BUILDERNEWCOMERNOMADKey Objectives:-Understand space

173、 needs-Identify policy opportunities-Understand cultural nuance-Identify technology gapsPOLICYTECHNOLOGYCULTURESPACETEAM JOURNEY MAPBelow:A sample of various data visualizations collected from Genslers Strategy Services work with clients.Strategy ServicesAs organizations of all sizes continue to fin

174、d ways to draw more people to their buildings and places,many are experimenting with strategies that can create compelling destinations and serve the varied needs of different people and communities.Most agree that they must move away from homogenous,single-use spaces.By leveraging user research and

175、 pilot studies,organizations can provide new types of spaces,policy,programming,and technology to deliver vibrant experiences and places that bring people together in meaningful ways.Strategic experimentation of new hybrid technologies in the workplace can create digital equity.As organizations look

176、 for ways to create parity between the remote and in-person work experience,they can evaluate their goals and user needs to determine the right collaboration tools and processes for their business.Implementing solutions that are simple,cost effective,and consistent will be important.Customer segment

177、ation and analyses become key tools for creating purposeful work environments.In a bid to create future-forward work environments,employers are calibrating their research to understand the nuanced needs of different employee populations and business units.Organizations can adopt traditional segmenta

178、tion tools and analysis and consider a“kit of parts”approach with flexible workplace concepts to tailor environments for different needs.Early-stage journey mapping will define meaningful places and experiences.As more organizations seek out unique meaningful places for diverse users,designers will

179、embrace the earliest stages of journey mapping to bring experiences to life in new ways.Clarity at the start using strategies such as qualitative and quantitative user research and community engagement sessions can align developers,planners,and other stakeholders around what people really want.Trend

180、s“As we shape new experiences in a world of accelerating change,a strategic and holistic approach that considers the entire user journey will be key to creating places that truly meet peoples diverse and evolving needs.”Claudine Frasch,Strategy leader7170 GENSLER DESIGN FORECAST 2024|CITIES CITIES&U

181、RBAN DESIGN AVIATION EDUCATION CRITICAL FACILITIES CLIMATE ACTION&SUSTAINABILITY SERVICESMOBILITY&TRANSPORTATION INDUSTRIAL&LOGISTICS PG.70-101CITIESDesigning Vibrant 20-Minute Neighbor-hoods Cities continue to undergo a period of massive transformation as they look for ways to reinvigorate downtown

182、s and avoid disinvestment and flight.But these crises can also present an opportunity for cities to stimulate innovation,build sustainable infrastructure,and partner with the private,public,and civic sectors.The future of cities is being defined by their ability to create multifunctional 20-minute n

183、eighborhoods that successfully address the interconnected issues of thriving workplaces,attainable housing,and safe and accessible transportation.7372GENSLER DESIGN FORECAST 2024|CITIES|CITIES&URBAN DESIGNHarborplace,BaltimoreMCB Real EstateThis mixed-use development aims to reflect the generational

184、 change away from indoor malls to a more active,multiuse space for living,gathering,recreating,eating,and shopping.Cities&Urban DesignThe rise of flexible working,coupled with the increasing threats of a changing climate and ongoing volatility in the global economy,is challenging long-held tenets of

185、 city design and urban living.Planners are reimagining downtowns to respond to the evolving and varied needs of urbanites,while also addressing new public policy and regulatory planning restrictions.As such,reimagining the worlds cities requires an interdisciplinary approach that can address multipl

186、e priorities and prioritize the equality,sustainability,and experience people want from their cities.General master planning is rapidly evolving toward specialized city design that can meet blended work-life demands.Urban centers today require a unique and specialized approach to meet the demands of

187、 21st Century living,marking the end of generalist master plans.Urban planners and designers should consider more mixed-use,flexible approaches that integrate living,working,and leisure into every district and development to cater to the varied needs of urban dwellers.Demand for affordable housing w

188、ill be met through strategic partnerships with non-profit developers.To overcome the regulatory and economic barriers that often face affordable housing,urban designers can leverage partnerships with non-profit,mission-driven developers who can progress projects more quickly and at lower cost.As the

189、 focus turns to more social-based developments,harnessing the right partners including developers,housing authorities,and non-profits will be imperative.Investment in adaptation strategies will continue to increase the profitability and desirability of urban real estate.Adapting to the impacts of cl

190、imate change through measures such as urban green cover,resilient public spaces,and equitable design can mitigate the impact of climate change in the built environment.Local governments and city planners have an opportunity to demonstrate the long-term return on investment and incentivize sustainabl

191、e and resilient development through tax benefits.Trends7574 GENSLER DESIGN FORECAST 2024|CITIES|CITIES&URBAN DESIGN20%0%40%60%80%100%GLOBALNORTH AMERICALATIN AMERICAEUROPE/MIDDLE EASTASIA PACIFICGlobally,over half of urban residents believe the cost of housing has increased since the pandemic.Compar

192、ed to prepandemic times,housing costs have.INCREASEDSTAYED THE SAMEDECREASED Source:Gensler City Pulse Survey Spring 2022%WHO AGREE,BY GLOBAL REGIONTOTAL61%APAC55%AFRICA62%EMEA58%EUROPE67%LATAM43%N.AMERICA64%European cities typically denser than those in the U.S.will adapt faster to blended,mixed-us

193、e living.European cities are typically densely concentrated and highly interconnected through micromobility and public transport links.Urban designers can leverage the accessibility of these cities to change and adapt areas around the urban center to meet the blend of experiences people desire betwe

194、en their work,life,and leisure needs.SPOTLIGHT ON EUROPEHaizhu Innovation Bay Lijiao Core Area Urban Design,Guangzhou,China“The era of the generalist master planner is over.The challenges of the 21st Century city demand a new approach to urban planning and design that is flexible,adaptive,specialize

195、d,and focused on implementing real solutions.”Andre Brumfield,Cities&Urban Design leader7776GENSLER DESIGN FORECAST 2024|CITIES|AVIATIONDelta Sky Club,Los AngelesJFK New Terminal One,Queens,N.Y.Airports are looking to become fully electric to mitigate their environmental impact.As airports look for

196、ways to reduce the use of fossil fuels,they can focus on minimizing their carbon impact by electrifying their operations.Complete electrification requires airports to work with tenants particularly food vendors to help them transition to electric options.The aviation industry is showing positive sig

197、ns of recovery with leisure and high-end business travel driving its revival after a difficult few years.Even so,the storm clouds havent all gone away.Amid turbulent economic headwinds,new traveler expectations,and more stringent legislation on carbon output,the industry is set to pivot to meet futu

198、re demands.Now,aviation firms are taking a proactive approach to invest in holistic sustainability solutions,pilot new technologies and innovations,and engage local communities and key stakeholders to build resilience against future disruptions.Aviation“Airports and aviation firms must rise to the s

199、ustainability challenge by electrifying their infrastructure,decarbonizing materials,and optimizing designs to minimize embedded carbon.”Tim Sullivan,Aviation leaderAirport design will leverage local communities to become more diverse.The gradual but progressive awakening of diversity strategies in

200、the airport industry moves beyond meeting hiring quotas toward a robust community-centered recruitment approach.Airport design and construction can leverage mentorship protg programs and internships to support the community that surrounds the airport to develop and learn new skill sets,in turn creat

201、ing spaces that are more inclusive and diverse.Prefab and modular design are on the cusp of becoming mainstream in airport design.Borrowing techniques from industries such as hospitality and residential,airports can use prefabrication to construct standard components in airports such as retail space

202、,lounge areas,and bathroom facilities.Modular design techniques improve efficiency and quality control while reducing costs and carbon emissions.Trends7978GENSLER DESIGN FORECAST 2024|CITIES|AVIATION49%100%46%27%23%23%16%14%13%9%8%6%6%FAMILY VACATIONVISITING FRIENDS&FAMILYCOUPLES VACATIONFRIENDS VAC

203、ATIONBUSINESS TRIPSMALL CELEBRATIONSOLO VACATIONLARGE CELEBRATIONWORK REMOTELY FROM DESTINATIONINDUSTRY CONFERENCEEDUCATIONALWELLNESS RETREATTravel has bounced back significantly since 2021.Most travelers still prioritize air travel to see loved ones,but business trips now make up almost a quarter o

204、f all travel.of U.S.-and Canada-based survey respondents intend to travel in the foreseeable future.Source:Gensler Hospitality Experience Survey 2023Source:Gensler Hospitality Experience Survey 202390%Rail operators and airports in Europe will sync up for a more seamless travel experience.The gradua

205、l improvement of intermodality in Europe is paving the way for an integrated travel experience across multiple forms of transport.As airports and train operators become more in sync,policymakers,other surface access providers,and contractors have an opportunity to establish mutually beneficial polic

206、ies.SPOTLIGHT ON EUROPEJohn Glenn Columbus International Airport,Columbus,OhioLaGuardia Airport,Delta Air Lines Terminal C,Queens,N.Y.8081GENSLER DESIGN FORECAST 2024|CITIES Ty Osbaugh Global Cities Sector co-leader,Washington,D.C.“Airports are more than transportation hubs;they are the gateways to

207、our cities and the most important infrastructure elements of the global,connected future.Although they are often located outside city centers,they make a first impression,with immediate and lasting implications for how passengers view their journey and the city itself.”8382GENSLER DESIGN FORECAST 20

208、24|CITIES|EDUCATIONWichita State University Barton School of Business Woolsey Hall,Wichita,Kan.EducationHigher education is facing a reckoning:declining enrollment,rising costs,and questions about the value of a traditional four-year degree are causing institutions to reconsider the highest and best

209、 use of their campuses.Many colleges and universities are looking for cost-effective ways to improve the student experience and decrease their carbon footprint through adaptive reuse and renovations in lieu of new construction.With a focus on the student experience,institutions are prioritizing comm

210、unity and belonging,which includes diversity,equity,and inclusion.Hybrid learning is becoming a permanent fixture,but many institutions still face challenges developing the right learning models,technologies,and environments.Building renovations and reuse on campus have become a key development stra

211、tegy.As higher education institutions strive to stay relevant and reduce operating costs,they must focus on the highest and best use of their physical assets.Data-informed strategies can help colleges and universities right-size their infrastructure,lower embodied carbon,and optimize campus space us

212、e,such as converting aging classroom buildings into student collaboration space or student housing,rather than new construction.The benefits of social connection and well-being demands new types of amenities.From K12 through higher education,it is crucial to design places on campus that facilitate c

213、ommunity and promote physical,social,and emotional well-being.Student collaboration spaces and residence halls are vessels for cultivating a sense of belonging.Schools,colleges,and universities are supporting“the whole student”and often providing non-academic support services,from affordable meals a

214、nd housing to mental health and other wraparound services.As hybrid learning becomes an expectation,institutions will find new ways to support different methods.Hybrid learning is here to stay,and developing the right learning models,technologies,and physical environments will remain a priority.In 2

215、024,well see educational institutions invest in the spaces,technologies,faculty,and staff to support different hybrid approaches whether activity-based,schedule-based,or HyFlex(where students can choose to attend in-person,online,or both).Trends“In order to prepare students for the increasingly mult

216、idisciplinary nature of work,the physical campus is shifting from a collection of siloed buildings dedicated to individual majors into a collection of spaces that blend multiple disciplines,and we have to design accordingly.”Mark Thaler,Education leader8584GENSLER DESIGN FORECAST 2024|CITIES|EDUCATI

217、ONThe Engine at MIT,Cambridge,Mass.West Virginia University Reynolds Hall,New School of Business,Morgantown,W.Va.8786 GENSLER DESIGN FORECAST 2024|CITIES|CRITICAL FACILITIESNationwide Childrens Hospital Columbus,OhioCritical FacilitiesThe rise of technological advancements,such as the increased adop

218、tion of AI and cloud computing,is driving the demand for new,high-performance data center designs around the world.While data centers are critical infrastructure in a digital economy,designers are always looking for ways to make them more efficient since each data center carries steep environmental

219、challenges related to energy consumption and carbon emissions.Interdisciplinary collaboration,stakeholder engagement,and sustainable expertise will increasingly differentiate future-forward critical facilities.The AI goldrush will drive new growth in the market and new designs.The rapid growth of AI

220、 and other emerging technologies will have a huge impact on the market as data center operators look to build dedicated AI sites or adapt existing buildings to deploy AI.These advanced operations will force new designs to accommodate more computing power and new kinds of cooling solutions,from tradi

221、tional air-cooled data halls to direct-to-chip,immersion,and liquid cooling.Sustainable design options drive more efficient operations.Data center operators have a growing list of alternatives to lower their energy consumption and decrease their carbon footprint.On-site power generation,near-site gr

222、een energy sources,waste heat recovery,and alternative material choices like using timber over concrete are some of the options available to make data center infrastructure more sustainable and resource efficient.Existing buildings will be ripe for data center retrofits.In prime markets,like London

223、or Northern Virginia,urbanization and the shortage of land for large-scale data center development are pushing data centers into brownfield sites,existing buildings,and vertical designs.Former corporate and research campuses on the periphery of urban centers offer attractive acreage and existing arc

224、hitecture for data center development.Trends8889GENSLER DESIGN FORECAST 2024|CITIES|CLIMATE ACTION&SUSTAINABILITY SERVICESNVIDIA Headquarters-Voyager,Santa Clara,Calif.“Buildings in the future will be living,breathing things they will be continuously changing.Buildings will be even more energy-effic

225、ient,even smarter,and easier to engage.”Jensen Huang,founder,president&CEO,NVIDIAClimate Action&SustainabilityServicesThe urgency of the climate crisis has pressured governments across the world to implement increasingly stringent legislation around climate disclosure.Organizations are grappling wit

226、h the complexity of reporting carbon output,while taking measures to drastically reduce their carbon footprint to meet stakeholder expectations.Action-oriented responses are expected to demonstrate sustainable credentials through real estate,material selection,and organizational processes.As a resul

227、t,there is a growing demand for holistic sustainability approaches that consider how environmental,social,and governance(ESG)considerations can be integrated into design and construction from the outset.Companies will increasingly incorporate social sustainability into their business strategies.Soci

228、al sustainability is the goal of creating a more equitable and just society,including factors such as fair labor practices,human rights,and community engagement.Beyond the narrow focus on net zero carbon,companies can take a holistic action-based approach to sustainability that considers their envir

229、onmental and social impact.Extreme weather events are driving demand for resilient design at scale.The rapid acceleration of climate change is emphasizing the need for immediate design responses at the city and building scale to cope with extreme weather such as floods,storms,and heat waves.Architec

230、ts,developers,and urban designers should embed resilient design at the outset of projects and pilot solutions that can be scaled over time.Policy requirements and stakeholder expectations will place greater focus on transparent carbon reporting.Investors,occupiers,and other stakeholders are demandin

231、g greater transparency from companies about their environmental impact.Coupled with tighter disclosure regulations from governments,carbon output reporting will no longer be voluntary.To create a robust carbon reporting strategy,organizations should define clear,output-driven sustainability goals an

232、d metrics tied to their business strategy.Trends9190GENSLER DESIGN FORECAST 2024|CITIES|CLIMATE ACTION&SUSTAINABILITY SERVICESDROUGHTSEVERELY IMPACTED 20%0%40%60%80%100%EXTREME HEATHEAVY PRECIPITATIONEXTREME COLDTORNADOESGlobally,extreme temperatures and heavy precipitation are the most common envir

233、onmental stressors.Have you recently been personally impacted by the following extreme weather events?Source:Gensler Global Climate Action Survey 2023 WINDSTORMSFLOODINGWILDFIRESHURRICANES/TYPHOONSEARTHQUAKESLANDSLIDESIMPACTED Geopolitical turbulence is accelerating investment in renewable energy in

234、 Europe.The war in Ukraine has highlighted the importance of energy security across Europe,and has led to a growing demand for renewable energy to become energy independent.Companies can invest in renewable energy projects as they seek to reduce their reliance on imported fossil fuels and meet susta

235、inability goals.Europe is leading the world in regenerative design and nature-based solutions.European regulations and reporting requirements are becoming more stringent and complex,especially around nature-based and biodiversity metrics,and EU Taxonomy.As requirements for circular economy statement

236、s and plans are in place in the U.K.,other regions across the world will absorb learnings for global best practice.SPOTLIGHT ON EUROPEFirst United Bank,Moore,Okla.The Lighthouse,South San Francisco,Calif.Alexandria Real Estate Equities,Inc.The Lighthouse,owned and developed by Alexandria Real Estate

237、 Equities,Inc.,is a shared amenity space for a community of biotech companies,with every detail designed at the forefront of sustainability.Targeting Designated Net Zero Energy ready,all of the buildings energy demands are generated with on-site renewable resources.9293GENSLER DESIGN FORECAST 2024|C

238、ITIES|CLIMATE ACTION&SUSTAINABILITY SERVICES9594GENSLER DESIGN FORECAST 2024|CITIES|MOBILITY&TRANSPORTATIONWest Edge,Los Angeles Hines,Philena Properties,LLPTransit-oriented developmentMobility&TransportationMobility and public transit systems are experiencing significant disruptive changes,offering

239、 unique opportunities for innovation.Electrification,the rise of autonomous vehicles,urban air mobility,and more are combining to challenge traditional mobility patterns in our cities.Meanwhile,legacy roadway and public transit systems are struggling with ongoing traffic congestion and anemic riders

240、hip,both of which stress the viability of our urban cores.The solution is a multimodal future that blends new technologies with optimized legacy infrastructure with the goal of improving access to,from,and within our cities.Mobility goes electric and the recharging experience becomes multimodal and

241、mixed use.Infrastructure and buildings need to be designed to keep pace with the tremendous growth in demand for electric vehicles,from cars to scooters to electric Vertical Takeoff and Landing(eVTOL)aircraft.Electric vehicles require a longer charging period,so the recharging process opens new oppo

242、rtunities to co-locate live,work,and play programming facilities at charging hubs in urban areas.Mobility continues to be the backbone of a 20-minute city.Successful cities are made up of a collection of multiuse and vibrant neighborhoods in which everything you need live,work,and play is within you

243、r grasp.But this only works with effective mobility infrastructure:wide sidewalks,secure bike lanes,micromobility options,and a functioning transit system.Rail finds a rebirth in the U.S.with new investments in public transit and high-speed lines.With billions of dollars in federal aid earmarked for

244、 rail improvements around the U.S.combined with an ongoing push by local officials to double-down on public rail transit,opportunities abound for designing the next generation of stations and station adjacent development(TOD).Trends“Technology has a big impact on how city and mobility systems respon

245、d to the way people consume experiences.Many people mix-and-match digital and physical experiences throughout the day our systems have to be responsive to meet these demands.”Dylan Jones,Mobility&Transportation leader9697GENSLER DESIGN FORECAST 2024|CITIES LKirsten Ritchie Global Cities Sector co-le

246、ader,San Francisco R Dylan Jones Global Cities Sector co-leader,Los Angeles“Reusing existing buildings can help preserve the historical and architectural character of a community,as well as its sense of place,all of which are valuable in enhancing our personal sense of health and well-being.Addition

247、ally,this approach minimizes the use of new material resources and further reduces embodied carbon.”“Designers must find ways to connect legacy modes of transit,such as rail,bus,and car infrastructure,with new and emerging modes,such as shared bikes and scooters,and electric vertical takeoff and lan

248、ding aircrafts,known as eVTOLs.In doing so,design has the ability to define seamless connections while shaping the look,experience,and integration of new building typologies in our urban realm.”9998GENSLER DESIGN FORECAST 2024|CITIES|INDUSTRIAL&LOGISTICSEricsson USA 5G Smart Factory,Lewisville,Texas

249、Industrial&LogisticsThe demands of global economics and trade continue to evolve in the wake of rapid digital transformation.There is an urgent need to build more resilient supply chains and infrastructure as global political and economic disruptions impact local economies.The“just-in-time”model bas

250、ed on efficiency,speed,and cost is shifting to a“just-in-case”model built on visibility,flexibility,and security and thats resulting in manufacturing and distribution infrastructures shifting closer to the population they serve.Site selection for these spaces will become increasingly competitive and

251、 require an innovative approach that involves multiple disciplines in urban planning,human experience design,and digital strategies.Automation,robotics,and machine learning drive new virtual and physical designs.Technological advancements are accelerating the rise of smart facilities that require de

252、signers to consider both virtual and physical environments from the inception of a project.As digital transformation advances,more connected,predictive,flexible,and responsive processes and facilities will emerge,fueled by machine learning.Cost-effective sustainable solutions will require a new set

253、of tools and processes.Governments,consumers,and investors are demanding more sustainable solutions while remaining cost competitive.Implementing innovative sustainable practices such as on-site power generation,electrified fleet vehicles,low-carbon materials,and smart building controls can signific

254、antly reduce the carbon impact of industrial and logistics facilities in their communities.Sustainability goals can be baked into projects at the conception if the right partnerships and expertise are formed from the outset.Shifting worker expectations spur user experience-based factory design.As ma

255、chines and automation occupy dangerous and monotonous tasks,factory workers skill sets are changing to focus on creative problem-solving.Combined with a focus on employee health and well-being and increased pressure to retain and attract talent,workers require healthy spaces that consider access to

256、light,nature,better air quality,and comfortable ergonomics,as well as added programmatic amenities like break rooms,catering and kitchen services,and fitness centers.Trends“The future of the industrial and logistics sector will be shaped by facilities designed as integrated physical and virtual worl

257、ds.”Jon Siani,Industrial&Logistics leader100101GENSLER DESIGN FORECAST 2024|CITIES|INDUSTRIAL&LOGISTICSMaruwa Seto Factory,Aichi,JapanThis factory for a global ceramics manufacturer not only serves as a state-of-the-art facility,but also brings a new standard to the Seto business community,provides

258、a testament to Maruwas innovation and growth,and serves as an inspirational reference point for the community.103102GENSLER DESIGN FORECAST 2024|LIFESTYLERESIDENTIAL MIXED USE&RETAIL CENTERS HOSPITALITY RETAIL&CONSUMER EXPERIENCE SPORTSENTERTAINMENT CULTURE&MUSEUMS BRAND DESIGN DIGITAL EXPERIENCE DE

259、SIGN PG.102-139LIFESTYLEDesigning Experience-Driven Districts and PlacesTo evolve from single-use,monolithic downtowns,multiuse lifestyle districts will replace single-use central business districts to create a more vibrant,connected,and dynamic ecosystem with a mix of uses from entertainment to ret

260、ail,restaurants,hospitality,sports,and cultural attractions.And as people continue to crave shared in-person connections,venues of all types will continue to place a premium on communal,social spaces and engaging,multisensory experiences.Open 24/7,this blend of lifestyle services and amenities can b

261、ring people back to cities and cities back to life.105104GENSLER DESIGN FORECAST 2024|LIFESTYLE|RESIDENTIALLandmark Two Residential Tower,Los AngelesDouglas EmmettResidentialThe global shortage of affordable and attainable housing continues to be the number one challenge facing the housing industry

262、and the worlds cities.Rising housing costs consume a growing portion of peoples incomes,resulting in an untenable housing cost burden.To create more housing that is attainable for the vast majority of people,we have to adopt new approaches such as communities with both accessible rental and purchase

263、 options,“built to rent,”“housing as a product,”and other standardized design and manufacturing processes.These new efforts should also focus on building healthy communities that are multigenerational,mixed-use,and close to shopping,entertainment,healthcare,and the workplace.“We need to look at what

264、 it means to have a multigenerational workforce and a multigenerational community,and ensure were designing and operating places that allow them to come to life.”Kelly Farrell,Residential leader107106GENSLER DESIGN FORECAST 2024|LIFESTYLE|RESIDENTIALSource:Gensler Residential Experience Index 2021AF

265、FORDABILITYSAFETYSPACE TO WORK/STUDY FROM HOMEQUALITY/CONDITIONPRIVATE OUTDOOR SPACEQUALITY OF BUILDING OWNER/MANAGEMENTSIZE/SPACIOUSNESSASPIRATIONS OF A BETTER LIFEQUALITY OF SHARED SPACESTRANQUILITYPET FRIENDLYCONCERNS ABOUT COVID-1966%100%43%20%55%29%13%54%23%9%45%20%8%Housing decisions are prima

266、rily driven by affordability,quality,and space.The percentage of respondents who selected each option within their top five reasons for moving into their current home or unit.GrowHome,Los AngelesDesigned to meet the pent-up need for attainable starter homes,GrowHome is a flexible concept designed to

267、 accommodate households as they expand.Build-to-rent models are booming in Europe to address affordability.Europe is experiencing a surge of investment in build-to-rent(BTR),a housing class designed and built specifically for the rental market.In highly competitive markets like the U.K.,which are ex

268、periencing a rental housing crisis,lifestyle changes and a lack of affordable housing have spurred growing interest in BTR as a flexible solution to accelerate supply.These professionally managed,service-driven,and highly amenitized properties offer a high-quality communal living experience that ser

269、ves a range of housing needs and budgets.SPOTLIGHT ON EUROPEThe housing crisis will demand innovative approaches to materials and techniques to make costs more attainable.Across the globe,housing burden is on the rise,and innovation is crucial to help solve the attainable housing shortage.Standardiz

270、ed,modular,and prefabricated construction methods can reduce costs and increase production.Low-cost,repeatable technologies such as thin shell concrete and scalable,durable materials such as mass timber could boost housing affordability.Multigenerational,university,and corporate housing are driving

271、the need for more agile,flexible housing stock.Cities with multigenerational,mixed-use communities have a competitive edge,and they must have the right mix of housing to meet diverse needs,from short-term student or corporate housing to longer-term market-rate housing to active adult communities.Fle

272、xible,reconfigurable units and agile housing management technologies can make housing stock more resilient.Physical and mental well-being will become a critical outcome for housing design.As lifestyles and workstyles blur,housing design should enhance residents mental and physical well-being.By inco

273、rporating wellness-focused principles such as access to nature,indoor air quality,and restorative spaces,homes can become platforms for well-being that can improve peoples health and increase their longevity.Trends109108GENSLER DESIGN FORECAST 2024|LIFESTYLE|MIXED USE&RETAIL CENTERSBallys,ChicagoMix

274、ed Use&Retail CentersMixed-use,live-work neighborhoods are the key to reviving urban centers,and the faster that city planners can reprogram single-use districts into multiuse places,the sooner troubled cities can effectively address their economic hardships.To do this,developers must find ways to b

275、ring people together through a multitude of experiences.Flexible public spaces that can be used for many different types of events will be in high demand,as will the right mix of housing,entertainment,and retail spaces.To address ongoing economic uncertainty and climate risks,planners must position

276、these developments for long-term resilience by adopting master planning and real estate strategies that can adapt and pivot over time.Demand will continue for mixed-use developments that are anchored by sports and entertainment venues.As people crave opportunities for in-person social interaction,en

277、tertainment-anchored developments with a diverse mix of spaces and amenities will be highly valued.To attract more users beyond traditional office and retail,retail centers and mixed-use developments are incorporating amenities like live music,sports,and festivals to foster shared,communal experienc

278、es.Public spaces that can be programmed as community catalysts will be market differentiators.Developers are recognizing the importance of well-programmed public spaces that can be used and activated by residents and tenants,and act as catalysts for the surrounding community.With flexible programmin

279、g and thoughtful placemaking,these developments can transform a single-use development into a valuable,multipurpose community asset.By aggregating diverse assets under one roof,mixed-use developments can help offset climate risk.As climate disasters and extreme weather events put pressure on propert

280、y portfolios,this is driving the need for developments designed to reduce risks and control costs,such as rising insurance rates.By aggregating diverse assets under one roof,mixed-use developments may benefit developers looking to future-proof their investments.Trends“Theres a big reckoning for citi

281、es and for developers about providing the why.We can work remotely,but creativity,innovation,and the exchange of ideas happen in person.Thats the why.”J.F.Finn,Mixed Use&Retail Centers leader 111GENSLER DESIGN FORECAST 2024|LIFESTYLE|MIXED USE&RETAIL CENTERS110Vegas Rising,Las VegasFisher Brothers11

282、3112112GENSLER DESIGN FORECAST 2024|LIFESTYLE|HOSPITALITYHard Rock Hellinikon Integrated Resort Greece,Hellinikon,GreeceDiversified Empire,Rancho Cucamonga,Calif.HospitalityThe travel industry looks to have another banner year in 2024,where the hospitality industry will sharpen its response to chang

283、ing guest priorities.Guests still want convenience,but theyre increasingly seeking out unique,multisensory experiences and places that enrich and enhance their lifestyles and that includes eco-friendly practices.More hotels will introduce entertainment experiences while also sharpening programming a

284、round health and wellness.Technology will continue to play a bigger role as hotels look to personalization,mobile services,and automation to improve the experience of both the guest and the hotel team member.115114GENSLER DESIGN FORECAST 2024|LIFESTYLE|HOSPITALITYSource:Gensler Hospitality Experienc

285、e Survey 2023Almost half of employed respondents did at least some work during recent leisure trips.I CHECKED INTO WORK OCCASIONALLY.I WORKED MOST DAYS BUT STILL DID LEISURE ACTIVITIES DURING THE DAY.I WORKED MOST DAYS AND DID LEISURE ACTIVITIES AFTER NORMAL WORKING HOURS.I AM COMPLETELY DISCONNECTE

286、D FROM WORK.51%37%12%8%The Latin American and Asia Pacific markets are seeing an uptick in demand for branded residences.With the growing blend of business and leisure(or“bleisure”)travel,opportunities to live and work in different parts of the world are emerging.Markets such as Latin America and As

287、ia Pacific are seeing a surge in branded residences with new investment opportunities that offer potential for higher returns,especially when operated under an established brand.New resorts are including a residential element,while existing developments are adding residences to their current invento

288、ry.SPOTLIGHT ON LATIN AMERICA AND ASIA PACIFICNekajui Ritz Carlton Reserve,Guanacaste,Costa RicaHotels and resorts will blend entertainment,sports,and residential spaces into a single integrated experience.Hotel operators are focusing more on immersive experiences and integrated resorts that merge l

289、ive music,sports,entertainment,casinos,and residential components.These cross-industry synergies are driving hotel and resort stays as guests seek meaningful social connections and enriching experiences whether on-site or outside the property.Interest in“sustainable travel”is driving new hotel offer

290、ings.In response to consumers and governments,sustainable travel is increasing.Guests are demanding sustainable options,such as locally sourced food and electric vehicle charging stations.Meanwhile,governments such as in France,where short-haul domestic air travel was banned,or in Bhutan,which charg

291、es tourists a daily fee to offset overtourism are implementing regulations to curb emissions.Consumer demand is leading hotels to offer on-site health and wellness experiences.In response to changing consumer preferences,hotels and resorts have an opportunity to embrace health and wellness within th

292、eir developments,becoming destinations that host and facilitate varied experiences,from nature retreats to yoga programs.Trends“Accommodations that are integrated into the community fabric while delivering the convenience,value,and amenities that travelers want are uniquely positioned to surpass gue

293、st expectations.”Ana Ardon,Hospitality leader117116GENSLER DESIGN FORECAST 2024|LIFESTYLE|RETAIL&CONSUMER EXPERIENCEJackie Robinson Foundation Workplace+Museum,New YorkIn Europe,demand will continue for“click-and-collect”convenience-driven shopping.Curbside pickup or“click-and-collect”shopping conti

294、nues to be popular in Europe.In the U.K.,it accounts for 40%of sales for retailers who offer the service,according to Barclays.Ikea allows customers to pick up online orders at Tesco supermarkets.Zaras click-and-try-on service allows customers to book a fitting room and have merchandise ready to try

295、 on when they arrive in store.In Asia,immersive retail and “live shopping”blends shopping and entertainment.“Live shopping”in which hosts livestream products that people can buy in real time is highly developed in places like China and Korea because of WeChat-savvy,mobile-oriented consumers and a gr

296、owing influencer economy.Retailers can capitalize on this trend by offering seamless physical-digital experiences that blend shopping and entertainment,such as dedicated in-store spaces for livestreaming events that drive sales,while also creating community and brand building.Eataly,LondonSPOTLIGHT

297、ON EUROPE AND ASIARetail&Consumer ExperienceAs we move through the trend cycles of retail and consumer experience,brands are finding their sweet spot by understanding what consumers need,when and where they need it.An understanding of how to cater to a variety of consumer missions and mindsets while

298、 carefully choreographing the physical,digital,and human aspects of an experience together provides a greater range of choices for consumers and gives brands more ways to reach their audiences.As relationships become more reciprocal,brands must keep in constant communication with their consumers,lea

299、rning from insights about how to continuously improve the consumer experience.Blending,not bifurcation,is the formula for consumer engagement.Experiences are no longer either/or;they are AND.Through the years,weve seen the full spectrum from convenience to engagement,from transaction to experience.T

300、oday,brands must strike a balance and find the right blend to meet consumer needs and create relevance for physical space,also recognizing where other channels can fill gaps.Physical-human-digital(PHD)is the baseline of consumer engagement.As physical and digital experiences continue to blur,the int

301、ersection is increasingly important to map.Brands are investing in digital experiences that are additive in a meaningful way introducing ease,streamlining processes,or creating connection.In many cases,a consumers own device is the best way to generate engagement,providing the choice to have a digit

302、ally augmented or totally analog experience.Hypercuration elevates the role of physical space.To differentiate physical space from online engagement and connect with consumers on a local and personal level,brands and retailers will edit in-store assortments to be more meaningful and relevant.Curatin

303、g products based on context,location,or even personal preferences will also simplify the decision-making process,freeing up space for a greater focus on the brand and additional experiences.Trends119118GENSLER DESIGN FORECAST 2024|LIFESTYLEAaron BirneyGlobal Lifestyle Sector co-leader,Los Angeles“Re

304、tails new purpose is wider,deeper,and more enduring than just transactions between buyers and sellers.Its about establishing a place,both physical and virtual,where customers feel valued and understood as part of a community.Brands are thinking about quality engagement across every outpost where the

305、y connect with their end users,including online,in store,through social media,or with a pop-up location.”121120GENSLER DESIGN FORECAST 2024|LIFESTYLE|SPORTSSource:Gensler Sports Experience Survey 2022The social and community aspects of live sports experiences continue to drive attendance.Among respo

306、ndents who had attended a professional or college-level sporting event since January 2022,the chart indicates the percentage who selected each response to the question:What were your primary motivations for attending this most recent in-person sporting event?Respondents could select multiple respons

307、es.SPEND QUALITY TIME WITH FAMILY AND/OR FRIENDSI ENJOY ATTENDING BIG EVENTS LIKE THISTHEYRE MY FAVORITE TEAM/ATHLETE(S)IM PASSIONATE ABOUT THE SPORTHAVE A“LOCAL”EXPERIENCEFEEL PART OF SOMETHING BIGGER THAN MYSELFWAS INVITED BY CLIENT,MANAGER,OR COLLEAGUEHOST EMPLOYEES OR COLLEAGUESHOST CLIENTS45%39

308、%39%33%21%15%8%6%5%University of Cincinnati Indoor Practice Facility and Performance Center,CincinnatiSportsThe sports industry is currently undergoing significant changes.At the professional level,theres an increased focus on revenue generation through television rights,sponsorships,and ticket sale

309、s.Meanwhile,colleges and amateur sports are looking for new means to boost revenue streams and better develop their athletes with public-private partnerships and dedicated training facilities.Across all levels,sports venue design is breaking down barriers between arenas and cities by integrating int

310、o surrounding communities through mixed-use districts.Ultimately,the industry is focused on enhancing the fan experience while exploring new revenue opportunities.The barriers between arenas and cities will become more porous and multiuse as sports districts redefine city living.As sports venues bec

311、ome integrated into urban cores,the perimeters separating arenas,stadiums,and cities will dissipate.By activating real estate and experiences surrounding the venue,owners,partners,and developers can create 24/7,walkable districts that increase foot traffic,decrease the need for parking,and enhance v

312、alue for their overall franchise.Public-private partnerships will bring new funding and new sports developments to colleges and universities.For universities and colleges facing a shrinking donor pool,public-private partnerships(P3s)offer an alternative financing source for new sports developments o

313、r renovations.Whether to fund capital improvements or address deferred maintenance on aging assets,these partnerships can benefit schools and drive revenue for developers.Dedicated facilities for womens sports will continue to gain traction around the world.With the rising success of programs like t

314、he Womens World Cup and the WNBA,development for dedicated facilities and programs for womens sports is accelerating.In addition to dedicated stadiums and arenas,training and performance facilities that cater to the specific needs of female athletes,from training regimens to rehabilitation,will be h

315、ighly sought after.Trends122123GENSLER DESIGN FORECAST 2024|LIFESTYLE|SPORTSReal Betis Stadium Estadio Benito Villamarn,Seville,Spain Co-design architects:Gensler with Raphael De La Hoz125124GENSLER DESIGN FORECAST 2024|LIFESTYLE|ENTERTAINMENTUniversity of Texas at Austin Moody Center,AustinOak View

316、 Group“If we can create experiences in places,it will imprint on people a sense of connection that can be very powerful.This is what successful experiences can become.”Bob Weis,Entertainment leaderEntertainmentThe entertainment industry is currently in a state of transition,with both developers and

317、consumers scrutinizing the cost of admission.At the same time,people continue to turn to entertainment for connection and life enrichment.In 2024,the industry will forge new partnerships founded on creative synergies,with opportunities to revitalize commercial real estate with vibrant and compelling

318、 experiences,invest in quality concepts that create value,and differentiate themselves in a competitive marketplace with authenticity.Immersive,emotionally engaging experiences will become integral components of future mixed-use districts.New partnerships will bring together content creators and vis

319、ionary developers.The 2023 entertainment labor strikes revealed that the industry is changing from the ground up.New types of partnerships will emerge between content creators and developers and owners,which would bring together funding,ideas,and unique storytelling to create new location-based ente

320、rtainment experiences based on great storytelling and immersive design.Repurposing underutilized real estate will create moments for joy and connection.Entertainment has a unique role to play in creating community vibrancy by reimagining commercial real estate.By crafting experiences that invite com

321、munities to gather and connect,feel joy,and find meaning,entertainment will revitalize underutilized properties such as empty malls and big box retail into multifaceted experiential spaces with participatory community engagement.Amid financial uncertainty,the entertainment industry can earn the pric

322、e of admission with transcendent immersive experiences.In times of financial crisis,opportunities for belonging and life enrichment are paramount to psychological well-being.When leisure spending is heavily scrutinized,entertainment must earn the ticket price.To stay relevant and thrive,immersive ex

323、periences must transcend the expected to delight,transport,and connect people to deliver shared joy at value.Trends“What if you could create something thats so dynamic that whether you go into the hotel,casino,arena,or retail district,you go through this moment in the heart of the campus and you cou

324、ld change it based on the night,the event,or the opportunity?”Tim Leiweke President and CEO of Oak View Group127126GENSLER DESIGN FORECAST 2024|LIFESTYLELHans Neubert Global Lifestyle Sector co-leader,New YorkRDuncan Paterson Global Lifestyle Sector co-leader,Los Angeles “As our physical and digital

325、 behaviors continue to converge,design for the built environment will require not just advanced technology,but an entirely new digital mindset.Digitization has not only accelerated;it has become far more integrated into every facet of our lives.”“Experiential design involves designing for the entire

326、 range of human experience.Our greatest challenge as designers is to create lasting experiences that are informed by changing users,tastes,and sensibilities.Experiences change constantly,but our goal should always be to capture the audience.Its not about designing from the inside out or outside in,b

327、ut designing in the tangential,making sure people experience a place with a story to tell.”129128GENSLER DESIGN FORECAST 2024|LIFESTYLE|CULTURE&MUSEUMSNewark Community Museum of Social Justice,Newark,N.J.Culture&MuseumsTrendsMuseums,libraries,performing arts centers,and other cultural institutions h

328、ave faced numerous challenges in how to sustain themselves,how to support and reflect their communities,and ultimately,how to evolve and stay relevant for the long term.Today,these cultural institutions have an opportunity to play a vital role as community hubs and connectors that bring people toget

329、her with unique in-person experiences.To do that,these mission-driven organizations will need to design spaces and experiences with highly specific programs and needs that are relevant to the communities theyre in.Cultural destinations will continue to be essential community infrastructure.Libraries

330、 and museums are adapting to new roles,partnering with like-minded organizations,and providing fundamental community functions rather than serving as ancillary spaces.Community asset mapping and strategic planning will help these institutions integrate within their communities to become more accessi

331、ble,equitable community hubs.Creating more equitable and accessible experiences will become table stakes for both staff and visitors.For mission-driven institutions,creating more equitable and accessible experiences for people with different interests,backgrounds,and abilities is paramount.Instituti

332、ons should focus on visitors,as well as staff,by providing a range of choices,more transparency between front and back of house,and breaking down hierarchies to create more equitable environments.A diverse mix of analog and immersive experiences will help reach new audiences.To grow new audiences,cu

333、ltural institutions should provide a range of experiences in their spaces from analog to ambient immersive experiences using hands-free technologies and one-of-a-kind designs rather than pushing visitors to hardware such as VR headsets.This offers diverse audiences more choices and different entry points and levels of engagement.“Todays libraries are evolving into modern-day community centers mult