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1、Global Beauty ReportOur quarterly Global Beauty Report ranks the top beauty brands inearned media performance across major international markets,and reveals exclusive insights into trending content,products,and brands.We write about,and work with,brands in beauty,fashion,wellness,lifestyle,and more

2、verticals in both the U.S.and numerous internationalmarkets.Visit for full access to our reports.Q3 2023 2023 CreatorIQ03 Guide to Earned Media Value04 Brands Turn Up the Heat With Strategic Partnerships and CampaignsTop 10 Beauty Brands:Leaderboards and Highlights05 UK07 UK Highlights09 France11 Fr

3、ance Highlights13 Australia15 Canada17 Germany19 Gulf Countries21 Italy23 Japan25 Korea27 Spain29 USContents 2023 CreatorIQ3Glossary of TermsOtherEMV RetentionThe proportion of EMV fromloyal influencers who continueto post about your brand fromone time period to the next.EMV retention is calculated

4、bytaking the amount of EMVgenerated in a given time periodby influencers who alsomentioned your brand in thecorresponding previous timeperiod,and then dividing thatfigure by your brands total EMVin the corresponding previoustime period.Sponsored EMVA post is labeled“sponsored”ifit contains hashtags

5、or languagethat denote a sponsorship,suchas“#ad”or“#spon.”Community MetricsCommunity SizeThe total number ofambassadors who createdcontent about a brand within agiven time period.Posting FrequencyThe average number of postscreated per ambassador for abrand within a given time period.Ambassador Poten

6、cyThe average amount of EMVdriven per ambassador for abrand within a given time period.What Is EMV?Earned Media Value,or EMV,is Tribe Dynamics proprietary metric forquantifying the estimated value of consumer engagement with digitalearned media.Our holistic approach assigns a unique value to a piece

7、 ofcontent based on the platform it was published on and engagementreceived from followers and consumers.This value is then attributed tothe specific brands mentioned within the post.EMV can be used toevaluate the earned performance of individual marketing campaigns andbenchmark brands within the co

8、mpetitive landscape.Posts by:Engagement via:On Platforms including:Influencer TiersPowerhouse InfluencerAmbassador with over 1M followers on their primary channel.Established InfluencerAmbassador with 300k to 1Mfollowers on their primary channel.Mid-Tier InfluencerAmbassador with 100k to 300kfollowe

9、rs on their primary channel.Micro-InfluencerAmbassador with fewer than100k followers on their primary channel.2023 CreatorIQ4Brands Turn Up the Heat With Strategic Partnerships and CampaignsAcross diverse markets,beauty brands launched strategic and impactful campaigns to take advantage of Q3s summe

10、r months.While many consumers were out of office,beauty giants were hard at work,orchestrating viral moments around the globe to amplify brand and product awareness.Successful makeup,skincare,and haircare brands tapped into market-specific events and content creators to connect with regional audienc

11、es and brand fans.Below,weve rounded up some of the most noteworthy initiatives from the fastest-growing brands around the globe.This summer,Make Up For Ever captivated K-Pop enthusiasts by introducing Kim Chae-won,the leader of the girl group Le Sserafim,as its latest brand ambassador.Beyond sparki

12、ng online buzz,Kim emerged as the brands leading EMV-driver for Q3,commanding an impressive$1.5M across 10 mentions.Moreover,the hashtag#(#KimChaewon)proved to be one of Make Up For Evers most influential,amassing$265.0k EMV through 22 mentions.As the quarter drew to a close,the brand tallied a rema

13、rkable 414 mentions,culminating in a stellar$3.6M total EMVa noteworthy 246%quarter-over-quarter surge.In Korea,Make Up For Ever Woos K-Pop Fans With New Brand AmbassadorKoreaArmani Beauty embraced the epitome of la dolce vita in Italy this quarter via a partnership with the Venice Film Festival.As

14、the official beauty sponsor of this iconic event,Armani Beauty took center stage,with its products adorning the red carpet looks of influential content creators like Federica Scagnetti(federica.scagnetti on Instagram)and Claudia Dionigi(claudiadionigi).Leveraging the festival as a platform,the brand

15、 shone a spotlight on its Luminous Silk Foundation and Lip Power Long-Lasting Matte Lipstick.Rising in the ranks of Armani Beautys top EMV-generating products,both offerings accumulated a substantial$982.4k EMV across 220 mentions.Closing out Q3 on high note,Armani Beauty boasted an impressive$8.3M

16、EMV total,which proved a noteworthy 218%quarter-over-quarter gain.In Italy,Armani Beauty Shines at the Venice Film FestivalItalyNYX Professional Makeup enlisted a myriad of content creators from its established network to propel its eyebrow range into the limelight ahead of the back-to-school season

17、.In a savvy move,the brand harnessed the influence of#BeautyTok creators such as Rayan Fahmi(rayanfahmi)and Sarah Mohammed(itsara.ae),while also introducing new advocates like Lana Mohd(lana_mohd89)and Nouran Rena(missnouran),to further amplify awareness through compelling content marked with#School

18、OfBrows and#NYXCosmeticsArabia.The brands Brow Glue and Eyebrow Gel emerged as standout offerings in Q3,collectively powering an impressive$602.3k EMV.In all,NYX Professional Makeup achieved a remarkable$8.4M EMV haul,marking a substantial 105%quarter-over-quarter gain.In the Gulf Countries,NYX Prof

19、essional Makeup Launches Brow-Raising CampaignGulf CountriesUKBeautyTop 10 Beauty Brands in the UK 2023 CreatorIQ5Q3 2023UKBeautyTop 10:Community MetricsCommunity Size,Frequency,and Potency for UK Beauty4 2023 CreatorIQ6UKBeautyRimmel Londons#ThrillPitchBlack Campaign Has Brand Fans ThrilledRimmel L

20、ondon soared to new heights in a prosperous quarter fueled by the brands impactful#ThrillPitchBlack campaign.This initiative came in as one of Rimmel Londons top EMV-driving hashtags,netting an impressive$1.5M across 176 posts.Capitalizing on the back-to-school buzz,Rimmel London strategically showc

21、ased its new Thrill Seeker Pitch Black Mascara by collaborating with creators like Samantha Harvey(makeupbysamanthaharvey on TikTok)and Maisie Smith(maisielousmith),seamlessly integrating the offering into#GRWM(get ready with me)content.As the curtains closed on Q3,Rimmel stood triumphant with a com

22、munity of 1.1k brand fans,3.3k mentions,and an outstanding$15.3M EMV total haula remarkable 154%quarter-over-quarter surge.NIVEA Scores With Football FansNIVEA won big in the U.K.this quarter,collecting$7.4M EMV and experiencing an astronomical 352%quarter-over-quarter surge courtesy of football ent

23、husiasts.The brands skincare range for men strategically aligned with sports community destination 433(433 on Instagram),orchestrating a partnered content series that featured NIVEA products alongside football luminaries like Roberto Carlos(oficialrc3).This partnership fueled an impressive$6.1M EMV

24、for NIVEA,constituting a noteworthy 82%of the brands total EMV garnered in Q3.As the quarter concluded,NIVEA not only amassed 251 brand fans,but also garnered 751 mentions.IT Cosmetics Benefits From Partnership With Look Fantastic Europes top beauty retailer,Look Fantastic,took IT Cosmetics U.K.pres

25、ence to new heights this quarter.The brand collected$6.6M EMVa 141%QoQ spikethanks to the retailers partnership with#BeautyTok creators like Craig Hamilton(raighamiltonartistry)and Helin Doski(helinndoski),who featured offerings from IT Cosmetics and other brands in their#GRWM(get ready with me)cont

26、ent.The products that generated the most buzz were the Bye Bye Pores Pressed Powder,Bye Bye Pores Bronzer,and CC Cream,which collectively powered$1.9M EMV via 144 mentions.This activity also contributed to the brands expanding network,which grew by 337 brand fans.IT Cosmetics ended Q3 with 513 creat

27、ors and 1.4k posts,which proved 22%and 39%QoQ improvements,respectively.Brand SpotlightsCharlotte TilburyIncreased Brand Awareness18.7k Brand MentionsUrban DecayGrowing Content Volume59%QoQ Spike in Post CountYSL BeautyPotent Creator Community$21.6k EMV Average per CreatorA Closer Look at UK Beauty

28、BrandsOther Notable Brands 2023 CreatorIQ7UKBeautyRising U.K.Brands Come Out on Top Thanks to Buzzy Product LaunchesAmidst a challenging quarter for a majority of U.K.beauty brands,a select few not only weathered the summer slump,but emerged in a stronger position than before.These brands strategica

29、lly navigated the creator marketing landscape through impactful campaigns centered around innovative product launches.YSL Beauty stirred online buzz with the introduction of its long-wear All Hours Concealer range.Collaborating with a diverse array of creators,including Alice T(alxcext on TikTok)and

30、 Bella Michelle(onlybells_),the brand worked strategically with these popular spokespeople to amplify awareness around the launch via sponsored content tagged#AllHoursConcealer and#Ad.These hashtags emerged as pivotal drivers for YSL Beauty,collectively accounting for$2.3M of the brands$28.4M EMV qu

31、arterly total.Meanwhile,MAC Cosmetics executed a comparable strategy this summer by introducing the Studio Radiance Serum-Powered Foundation range,accompanied by a strategic creator-led campaign to propel product awareness.#BeautyTok was inundated shortly following the unveiling,with creators such a

32、s Alex Steinherr(alexsteinherr)and Amelia Olivia(amelia0livia)offering reviews of the serum-powered foundation.This innovative new addition swiftly ascended the ranks of MACs top EMV-generating products,contributing an impressive$2.6M across 329 mentions.As Q3 concluded,MAC not only achieved a notew

33、orthy$36.1M EMV haul,but also claimed the regions No.2 ranking.2023 CreatorIQ8Creator SpotlightsMAC Cosmetics,LOral Paris,ShiseidoTop BrandsKaushal ModhaWellness Expertkaushal on InstagramAnastasia Beverly Hills,YSL Beauty,Huda BeautyTop BrandsKlaudia KangMicro-Influencer to Watchklaudiakang on Inst

34、agramRimmel London,Charlotte Tilbury,NARSTop BrandsLana JenkinsGrowing#BeautyTok Starlanajenkinss on TikTokA Closer Look at UK Beauty CreatorsNotable CreatorsMAC CosmeticsVeteran Beauty Brandmaccosmeticsuk on InstagramFranceBeautyTop 10 Beauty Brands in France 2023 CreatorIQ9Q3 2023Top 10:Community

35、MetricsCommunity Size,Frequency,and Potency for France Beauty4 2022 CreatorIQ10FranceBeautyUriage Wins With Seasonal Campaigns Uriage experienced a thriving quarter on its home turf,achieving a noteworthy$1.9M EMV and an impressive 78%quarter-over-quarter surge.This summer,the brand addressed chafin

36、g concerns through a strategic campaign,enlisting collaborations with creators such as Pauline(pausitiveworld on Instagram)and Myriam Ben Souilem(myssyjym on TikTok).Their partnerships showcased the multifaceted benefits of Uriages Insulating Repairing Cream,delivering a compelling narrative.Buildin

37、g on this momentum,Uriage also engaged existing ambassadors like Amoudax(amoudaxtiktok)and Julie-Conseils Beaut(ljulieebnr)to author additional content,effectively amplifying awareness around its Hyseac 3-REGUL Global Skincare formula.As the quarter concluded,Uriage garnered nearly 1.0k mentions fro

38、m more than 300 brand fans.Shiseido Generates International Buzz With Global EventsShiseido secured an impressive$1.4M EMV,a remarkable 141%quarter-over-quarter surge,fueled by a series of branded events around the globe.Shiseido hosted a special evening in New York City,where French content creator

39、s Amandine Petit(Amandinepetitoff on Instagram),Sabrina Cesari(Sabrina Cesari),and Iris Mittenaere(irismittenaeremf)were invited to celebrate actress Anne Hathaway as the face of Shiseidos Vital Perfection range.Simultaneously,Shiseido set the stage for its annual Shiseido Beauty Summit in Barcelona

40、,Spain,extending invitations to notable French creators like Justine Kamara(kamarajustine)to partake in this immersive experience.In all,Shiseido cultivated a community of 134 brand fans who shared 397 brand mentions.Givenchy Beauty Leverages TikTok TrendsGivenchy Beautys Prisme Libre Loose Powder r

41、ode the wave of TikToks pink powder trend,gaining significant traction towards the close of Q3.Ranking as one of the brands premier EMV-driving offerings for the quarter,the powder powered a substantial$422.0k across 86 mentions,courtesy of content creators like Kayliah Balou(kay.mbl on TikTok)and K

42、arima Enasri(karima_enasri_ on Instagram).The use of#MakeupTrends and#ViralMakeup further underscored Givenchy Beautys digital presence,with these hashtags contributing to a combined$260.2k EMV.Givenchy Beauty closed out the quarter with$2.7M EMV,a notable 58%quarter-over-quarter surge.Brand Spotlig

43、htsHuda BeautyIncreased Creator Activity61%QoQ Surge in PotencyRHODE SkinLoyal Brand Fans150%QoQ Network ExpansionNYX Professional MakeupGrowing Creator Community2.5kBrandMentionsA Closer Look at Beauty Brands in FranceOther Notable Brands 2023 CreatorIQ11FranceBeautyRising Brands Leverage Product E

44、xpertise to Get Ahead in FranceSeveral of Frances top-growing brands strategically positioned themselves as industry authorities in Q3,leveraging their unique expertise in specific product categories to gain a competitive edge amid a saturated market.For example,CeraVes ongoing#CleanseLikeADerm init

45、iative emerged as a triumphant campaign for the brand,educating skincare enthusiasts on optimal skin care practices throughout the summer months.This impactful hashtag secured its place among CeraVes top EMV-generating tags in Q3,contributing an impressive$615.1k towards the brands$3.3M EMV Q3 total

46、.In another strategic move,KVD Beauty capitalized on Q3s resurging fascination with tubing mascara by placing the spotlight on its latest offering,the Full Sleeve Long+Defined Tubing Mascara.The brand established sponsored collaborations with#BeautyTok influencers like Elsa Couturier(ctr.elsa on Tik

47、Tok)and Rawell(rawellsaiidiioffoff),who showcased the mascaras unique benefits through content tagged#FullSleeveMascara and#TubingMascara.The campaign was a resounding success,with KVD Beautys mascara being recognized as a top pick for tubing mascaras by publications like ELLE Magazine.In all,KVD Be

48、auty celebrated a substantial$3.0M EMV Q3 total,a 58%QoQ boost.2023 CreatorIQ12Creator SpotlightsFenty Beauty,Haus Labs,MaybellineTop BrandsMarion MorettiProfessional Makeup Artistmarioncameleon on InstagramLancme,Shiseido,LOral ProfessionnelTop BrandsIris MittenaereFashion and Beauty Iconirismitten

49、aeremf on InstagramNIVEA,Uriage,VichyTop BrandsBaisers De CacaoSkincare Bloggerbaisersdecacao on TikTok A Closer Look at Beauty Creators in FranceNotable CreatorsElsa CouturierLifestyle Creatorctr.elsa on TikTokFranceBeautyAustraliaBeautyTop 10 Beauty Brands in Australia 2023 CreatorIQ13Q3 2023Top 1

50、0:Community MetricsCommunity Size,Frequency,and Potency for Australia Beauty 4 2023 CreatorIQ14AustraliaBeautyCanadaBeautyTop 10 Beauty Brands in Canada 2023 CreatorIQ15Q3 2023Top 10:Community MetricsCommunity Size,Frequency,and Potency for Canada Beauty 2023 CreatorIQ16CanadaBeautyGermanyBeautyTop

51、10 Beauty Brands in Germany 2023 CreatorIQ17Q3 2023Top 10:Community MetricsCommunity Size,Frequency,and Potency for Germany Beauty 2023 CreatorIQ18GermanyBeautyGulf CountriesBeautyTop 10 Beauty Brands in Gulf Countries 2023 CreatorIQ19Q3 2023Top 10:Community MetricsCommunity Size,Frequency,and Poten

52、cy for Gulf Countries 2023 CreatorIQ20Gulf CountriesBeautyItalyBeautyTop 10 Beauty Brands in Italy 2023 CreatorIQ21Q3 2023Top 10:Community MetricsCommunity Size,Frequency,and Potency for Italy 2023 CreatorIQ22ItalyBeautyJapanBeautyTop 10 Beauty Brands in Japan 2023 CreatorIQ23Q3 2023Top 10:Community

53、 MetricsCommunity Size,Frequency,and Potency for Japan 2023 CreatorIQ24JapanBeautyKoreaBeautyTop 10 Beauty Brands in Korea 2023 CreatorIQ25Q3 2023Top 10:Community MetricsCommunity Size,Frequency,and Potency for Korea 2023 CreatorIQ26KoreaBeautySpainBeautyTop 10 Beauty Brands in Spain 2023 CreatorIQ27Q3 2023Top 10:Community MetricsCommunity Size,Frequency,and Potency for Spain 2023 CreatorIQ28SpainBeautyUSBeautyTop 10 Beauty Brands in the US 2023 CreatorIQ29Q3 2023Top 10:Community MetricsCommunity Size,Frequency,and Potency for the US 2023 CreatorIQ30USBeauty