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1、Restaurants 25 2024 The annual report on the most valuable and strongest Restaurant brands February 2024Brand Finance Restaurants 25 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Brand Value Ranking(USDm)13

2、Methodology 14Our Services 24Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered A

3、ccountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Bo

4、ard.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging t

5、he gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please

6、 contact:Richard HaighManaging DFor media enquiries,please contact:Florina Cormack-LoydGlobal Press EFor all other enquiries:+44 207 389 ForewordBrand Finance Restaurants 25 4David Haigh Chairman&CEO,Brand FinanceBrand valuation helps companies understand the value of their brand and how it contribu

7、tes to the overall value of the company.This important understanding can inform decision-making related to marketing and branding efforts,as well as provide a benchmark for future performance.It can also be used to help attract investors and secure financing,as a strong brand can be a valuable asset

8、.Additionally,brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired.Overall,brand valuation helps organisations understand the worth of their brand and how it fits into their overall business strategy.A strong brand can l

9、ead to improved business returns in several ways.First,a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market,which can lead to increased customer loyalty and retention.This,in turn,can lead to higher sales and revenue.A strong brand

10、 can also help a company command a higher price for its products or services,as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy.In addition,a strong brand can help a company attract top talent,as employees may be more attracted to work for a well-known and

11、 reputable brand.Finally,a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.This year,Brand Finance has invested more in researching and understanding customer perception of brands across the world than ever before,with or

12、iginal research taking place in dozens of jurisdictions globally.The report you are reading is based on this extensive original research,with the findings representing a catalyst for further conversations.If you want to help build a stronger brand,or if you want to better understand the value of you

13、r brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable future for your Gain InsightLeverage strategic insights to enhance your brands financial standing.Strategise effectively to position your brand as a market leader.Str

14、ategic GuidanceBenchmark your brand against industry standards for a competitive edge in the corporate landscape.Benchmark Your PerformanceEmpower your marketing team with comprehensive knowledge about your brands financial value.Empower Your Marketing TeamOptimise communication channels by understa

15、nding and articulating your brands financial significance.Enhance CommunicationDeepen your financial acumen and make well-informed decisions for corporate success.Deepen UnderstandingRequest your own Brand Value ReportBrand Finances Brand Value Report provides a complete breakdown of the assumptions

16、,data sources,and calculations used to determine your brands value,as well as brand equity research.Each report includes expert recommendations for growing brand value,driving performance,and gaining insights into your position against +6,000 brandsOriginal market research on global,market and secto

17、r leading brands.Comprehensive coverage for market specific learnings that inform decision making.41 countriesBenchmark your brand against competitors and leverage industry level insights to empower your strategy.31 sectorsRobust market representation for a global perspective.+150,000 respondentsTak

18、e a longer view to track and learn from fast growing brands,market disrupters,and market leaders.Understand your brands standing in the market,what its known for relative to the competition,and what drives customer decision making so you can create a roadmap for success.8th consecutive yearStrategic

19、 InsightBrand Finances Global Brand Equity Monitor Research utilises a comprehensive framework to track and measure the core building blocks that underpin strong brands,while delivering nuanced insights that direct strategy for understanding,maintaining and building brand strength.Brands,and custome

20、r relationship with brands,are complex.As such they require attention,direction and measured support if theyre to fulfil their potential.Our brand equity reports deliver expert insight and recommendations to power your brand strategies and valuation.Get Full Access to our Global DataRanking Analysis

21、Roast with the most:Valued at$60.7 billion,Starbucks ranked worlds most valuable restaurant brand for 2024.+Starbucks is the worlds most valuable restaurant brand for the eighth year with its brand value up 14%+Asian brands value boost Luckin Coffee(+96%)and Jollibee(+51%)+Hot pot in top spot:Haidil

22、ao brand emerges as sectors strongest with AAA+brand strength ratingBrand Finance Restaurants 25 9Ranking AnalysisStarbucks is the worlds most valuable restaurant brand for the eighth consecutive year following a 14%brand value increase to USD60.7 billion.This brand value increase aligns with the co

23、ffee chains reinvention plan,initiated in September 2022,which emphasises expansion,stronger employee support,and new,experiential store concepts.The increase is also bolstered by rising demand for its products,especially as people return to office routines,highlighting the brands enduring appeal in

24、 the evolving market.American brands make up 19 out of the top 25 brands in the ranking and collectively account for 90%of the total brand value.McDonalds(brand value up 3%to USD38.0 billion)and KFC(brand value down 20%to USD14.2 billion)round off the top three,sitting in 2nd and 3rd place,respectiv

25、ely.The global restaurant industry is working to appeal to customers who generally have lower disposable income and may be grappling with higher living costs,and fast-food favourites are feeling the heat.Brand Finance research found that rising menu prices are negatively impacting customer sentiment

26、,resulting in a notable decline in brand strength among major players across the sector.However,those brands that have managed to uphold affordable pricing strategies have not only preserved but also grown their brand strength year-on-year,with notable examples including Jollibee,Dunkin,and Haidilao

27、.Alex Haigh,Managing Director,Brand Finance AsiaBrand Finance Restaurants 25 10Top 10 Most Valuable Restaurant Brands 2024 Brand Finance Plc.2024Ranking Analysis41531098726+14%+3%-20%+3%+1%-13%-14%-6%000221022$60.7 bn$38.0 bn$14.2 bn$7.2 bn$7.1 bn$5.2 bn$5.1 bn$4.9 bn2 -17%$6.1 bn -2%$5.9 bn Brand F

28、inance Restaurants 25 11Brand Value Change 2023-2024(%)Brand Finance Plc.2024Ranking Analysis96%51%35%24%21%14%8%6%3%3%Luckin Coffee and Jollibee record impressive brand value growthLuckin Coffee is the fastest-growing restaurant brand in the 2024 ranking,recording a brand value growth of 96%to USD1

29、.5 billion.This growth follows notable expansion,as Luckin Coffee opened 1,485 new stores in China and entered the Singapore market last year.Setting itself apart with an innovative pricing approach,Luckin Coffee provides value for money,offering affordability and appealing options for consumers.Thi

30、s,coupled with enticing discounts and promotions,has propelled the brand to resonate strongly with the mass market.Jollibee is the second fastest-growing brand this year,with its brand value up 51%to USD2.3 billion.The company has celebrated an impressive financial performance and sustained momentum

31、 by significantly expanding its restaurant presence,particularly across international markets,and focusing on a wide menu of high-quality food at affordable prices.Jollibee is also a champion in its domestic market,boasting well-loved products that resonate with Filipinos.Recently,the company has on

32、boarded beloved Filipino cultural icon and lifestyle influencer Jolina Magdangal and her children as ambassadors to promote its expanding range of children-centric offerings.Brand Finance Restaurants 25 12Ranking AnalysisTop 10 Strongest Restaurant Brands 2024 Brand Finance Plc.202441531098726+6.0+5

33、.8+4.5-1.6+19.3-0.4+9.7-2.123212110290.888.886.885.384.682.982.681.61 -3.184.0 -0.783.9 Fast-food giants take a tumble in brand strengthBrand Finance research reveals a dip in brand strength for major players including McDonalds,KFC,Dominos Pizza,Subway,and Burger King,with data indicating decreased

34、 scores for customer service,pricing perception,and how likely they are to recommend the restaurant to their friends and family.Haidilaos hot pot triumph:brand emerges as sectors strongest Haidilao emerges as the worlds strongest restaurant brand,with a Brand Strength Index(BSI)score of 90.8 out of

35、100 and one of a handful of brands across sectors to earn a rare AAA+brand strength rating from Brand Finance.Haidilaos brand strength is likely tied to its innovative approach to the customer experience.The restaurant offers free entertainment such as manicures and board games to keep customers bus

36、y and happy during wait times,a strategy that also earned Haidilao Brand Finances highest score for customer service in China,the restaurants home market.2024 Rank2023 RankBrandCountry2024 Brand ValueBrand Value Change2023 Brand Value2024 Brand Rating2023 Brand Rating110StarbucksUnited States$60,669

37、+13.5%$53,432AAA-AAA220McDonaldsUnited States$37,993+3.1%$36,863AAA-AAA-330KFCUnited States$14,170-19.8%$17,662AAA-AAA-452SubwayUnited States$7,231+2.5%$7,053AA+AA+562Taco BellUnited States$7,107+0.8%$7,050AAA-AAA-641Dominos PizzaUnited States$6,104-17.0%$7,352AA+AAA-770Tim HortonsCanada$5,942-2.4%$

38、6,087AA+AAA-892Burger KingCanada$5,225-12.8%$5,992AA+AA+9102Pizza HutUnited States$5,066-13.9%$5,883AA+AA+10112ChipotleUnited States$4,881-5.6%$5,168AAAA+11122Dunkin DonutsUnited States1281WendysUnited States13130Chick-fil-AUnited States14140HaidilaoChina15172Texas RoadhouseUnited States16160Olive G

39、ardenUnited States17202JollibeePhilippines18151Jack In The BoxUnited States19190PopeyesCanada20181Dutch BrosUnited States21302Luckin CoffeeChina22211Papa JohnsUnited States23242Cracker BarrelUnited States24272Dave&BustersUnited States25262Longhorn SteakhouseUnited StatesBrand Finance Restaurants 25

40、13Brand Value Ranking(USDm)Top 25 most valuable Restaurant brands 1-25MethodologyDefinitionsEnterprise ValueBranded Business ValueBrand ContributionMetaFacebookFacebookFacebook+Enterprise ValueThe value of the entire enterprise,made up of multiple branded businesses.Where a company has a purely mono

41、-branded architecture,the enterprise value is the same as branded business value.Brand Value+Branded Business Value The value of a single branded business operating under the subject brand.A brand should be viewed in the context of the business in which it operates.Brand Finance always conducts a br

42、anded business valuation as part of any brand valuation.We evaluate the full brand value chain in order to understand the links between marketing investment,brand-tracking data,and stakeholder behaviour.+Brand ContributionThe overall uplift in shareholder value that the business derives from owning

43、the brand rather than operating a generic brand.The brand values contained in our league tables are those of the potentially transferable brand assets only,making brand contribution a wider concept.An assessment of overall brand contribution to a business provides additional insights to help optimis

44、e performance.+Brand ValueThe value of the trade mark and associated marketing IP within the branded business.Brand Finance helped to craft the internationally recognised standard on Brand Valuation ISO 10668.It defines brand as a marketing-related intangible asset including,but not limited to,names

45、,terms,signs,symbols,logos,and designs,intended to identify goods,services or entities,creating distinctive images and associations in the minds of stakeholders,thereby generating economic benefits.Brand ValueBrand Finance Restaurants 25 15What is Brand Value?Brand value refers to the present value

46、of earnings specifically related to brand reputation.Organisations own and control these earnings by owning trademark rights.All brand valuation methodologies are essentially trying to identify this,although the approach and assumptions differ.As a result published brand values can be different.Thes

47、e differences are similar to the way equity analysts provide business valuations that are different to one another.The only way you find out the“real”value is by looking at what people really pay.As a result,Brand Finance always incorporates a review of what users of brands actually pay for the use

48、of brands in the form of brand royalty agreements,which are found in more or less every sector in the world.This is sometimes known as the“Royalty Relief”methodology and is by far the most widely used approach for brand valuations since it is grounded in reality.It is the basis for a public rankings

49、 but we always augment it with a real understanding of peoples perceptions and their effects on demand from our database of market research on over 3000 brands in over 30 markets.Disclaimer Brand Finance has produced this study with an independent and unbiased analysis.The values derived and opinion

50、s produced in this study are based only on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear.Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subseq

51、uently found to be inaccurate.The opinions and financial analysis expressed in the report are not to be construed as providing investment or business advice.Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body,government or organisation.Bra

52、nd is defined as a bundle of trademarks and associated IP which can be used to take advantage of the perceptions of all stakeholders to provide a variety of economic benefits to the entity.Brand Valuation MethodologyBrand Finance Restaurants 25 161.Brand ImpactWe review what brands already pay in ro

53、yalty agreements.This is augmented by an analysis of how brands impact profitability in the sector versus generic brands.This results in a range of possible royalties that could be charged in the sector for brands(for example a range of 0%to 2%of revenue).We adjust the rate higher or lower for brand

54、s by analysing Brand Strength.We analyse brand strength by looking at three core pillars:“Inputs”which are activities supporting the future strength of the brand;“Equity”which are real current perceptions sourced from our market research and other data partners;“Output”which are brand-related perfor

55、mance measures such as market share.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding Brand Rating up to AAA+in a format similar to a credit rating.2.Brand StrengthThe BSI score is

56、 applied to the royalty range to arrive at a royalty rate.For example,if the royalty range in a sector is 0-5%and a brand has a BSI score of 80 out of 100,then an appropriate royalty rate for the use of this brand in the given sector will be 4%.3.Brand Impact x Brand StrengthWe determine brand-speci

57、fic revenues as a proportion of parent company revenues attributable to the brand in question and forecast those revenues by analysing historic revenues,equity analyst forecasts,and economic growth rates.We then apply the royalty rate to the forecast revenues to derive brand revenues and apply the r

58、elevant valuation assumptions to arrive at a discounted,post-tax present value which equals the brand value.4.Forecast Brand Value Calculation credibilityBrand Valuation MethodologyBrand Finance Restaurants 25 17Brand Strength MethodologyBrand Strength IndexMarketing InvestmentBusiness PerformanceSt

59、akeholder EquityWidely recognised factors deployed by marketers to create brand loyalty and market share.Perceptions of the brand among different stakeholder groups,with customers being the most important.Quantitative market and financial measures representing the success of the brand in achieving p

60、rice and volume premium.Analytical rigour and transparency are at the heart of our approach to brand measurement at Brand Finance.Therefore,in order to adequately understand the strength of brands we conduct a structured,quantitative review of data that reflect the Brand Value Chain of brand-buildin

61、g activities,leading to brand awareness,perceptions and onwards to brand-influenced customer behaviour.To manage the Brand Value Chain process effectively we create and use the“Brand Strength Index”(BSI).This index is essentially a modified Balanced Scorecard split between the three core pillars of

62、the Brand Value Chain:Brand Inputs,Brand Equity and Brand Performance.Brand Finance Restaurants 25 18Brand Strength Methodology1.Attribute Selection and WeightingAlthough we follow a general structure incorporating the three pillars(Brand Inputs,Brand Equity and Brand Performance),the attributes inc

63、luded are different depending on the sector.A brand strength index for a luxury apparel brand will differ in structure from an index designed for a telecommunications brand.An index for luxury apparel brand may emphasize the exclusiveness,word of mouth recommendation,and price premium,whereas an ind

64、ex for a telecommunications company may emphasis customer service and ARPU as important metrics.These attributes are weighted according to their perceived importance in driving the following pillar:Brand Investment measures in driving Brand Equity;Brand Equity measures for Brand-Related Business Per

65、formance measures;and finally the relevance of Brand-Related Business Performance measures for driving business value.In order to convert raw data in to scores out of 10 that are comparable between attributes within the scorecard,we then have to benchmark each attribute.We do this by reviewing the d

66、istribution of the underlying data and creating a floor and ceiling based on that distribution.Each brand is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding rating up to AAA+in a format simila

67、r to a credit rating.Analysing the three brand strength measures helps inform managers of a brands potential for future success.3.Benchmarking and Final ScoringBrands ability to influence purchase depends primarily on peoples perceptions.Therefore,the majority of the Brand Strength Index is derived

68、from Brand Finances proprietary Global Brand Equity Research Monitor research,a quantitative study of a sample of over 100,000 people from the general public on their perceptions of over 4,000 brands in over 25 sectors and 37 countries.However,at Brand Finance we also believe that there are other me

69、asures that can be used to fill gaps that survey research may not capture.These include total investment levels for example in marketing,R&D,innovation expenditure,that can a better guide to future performance than surveys.They also include online measures such as ratings by review sites and social

70、media engagement that can give a more granular understanding of marketing effectiveness.Finally they also include real behaviour for example net additions,customer churn and market share,to overcome the tendency for surveys to incorporate intended behaviour rather than real.Over a period of 3 to 4 m

71、onths each year,we collect all this data across all the brands in our study in order to accurately measure their comparative strength.2.Data CollectionBrand Finance Restaurants 25 19Brand Research MethodologyFor brands that specialize in B2B relationships and transactions,its important to understand

72、 Brand Equity amongst their relevant target audience to have a holistic view of brand value and empower brand strategies through actionable insights and the monitoring of market trends.Our B2B practice have initiated a global study on the IT services market,conducting a structured quantitative asses

73、sment amongst a global network of senior business transformation and IT decision makers.The insights from the study will enable B2B brands to have actionable insights to grow their brand and business.RegionsSample SizeCountrySample by CountryNorth America354United States292Canada62Asia-Pacific(APAC)

74、216Singapore50Japan51India85Australia30Europe291Spain16Sweden8Germany70France36Italy38United Kingdom109Latin America(LATAM)101Brazil51Mexico50Brand KPIs and Diagnostics +Knowledge+Consideration+Usage+Loyalty+RecommendationBrand Funnel+Reputation,Strategy,Quality+Functional Image drivers(24)Value Inn

75、ovation Culture+Emotional connection Brand Image&Personality +Role,Seniority,Location,Responsibilities+Interests&Sponsorship Engagement +Recognised Industry TrendsRespondent Profile +Male-72%+Female-28%GenderBrands included in the study:Accenture,Atos,Capgemini,CGI,CI&T,Cognizant,Deloitte,Dextra,DTI

76、,DXC Technology,EPAM,EY,Fujitsu,Globant,HCLTech,Hexaware Technologies,HPE,IBM Consulting,Infosys,Ioasis,KPMG,Kyndryl,LTIMindtree,NTT Data,Persistent Systems,PwC,Reply,Sopra Steria,Stefanini,TCS,Tech Mahindra,Thoughtworks,TietoEvry,Tivit,Wipro,Xerox,ZupBrand Finance Restaurants 25 20Brand Research Me

77、thodologyWhich of the following job titles is the closest match for your current role?Which of the following job titles is the closest match for your current role?Director C-suite(CEO/CXO)Senior Managers General Manager Senior VP Senior VP Other Sole decision maker Member of a team that makes the de

78、cision Authorize spending(and have input)Significant influenceBrand Research Respondent Profile30%25%20%15%10%5%0$100m5%12%22%25%19%16%Average digital transformation services/IT consulting order sanctioned/approved by you/your team$500m$500-$999m$1bn$4.9bn$5bn$9.9bn$10bn+70%60%50%40%30%20%10%00%65%1

79、9%8%8%Companys annual revenue(operating budget if public sector)25%21%16%12%10%9%7%16%63%17%5%Brand Finance Restaurants 25 21Brand Research MethodologyQuestionsHow familiar are you with the below firms digital transformation services/IT consulting?Which of these options best describes your likelihoo

80、d to consider using/purchasing the following brand(s)digital transformation services/IT consulting in the future?Have you or your company purchased digital transformation services/IT consulting from this firm in the last two years?How good,in your opinion,is the overall reputation of the companies l

81、isted below?On a scale of 0-10,with 0 being very poorly and 10 being very strongly,how would you rate this brand on the following attributes:meet my needs,a brand I trust,a brand I admire.Please select which statement you agree more with regarding the price for the service offered by this brand:So c

82、heap I doubt its quality,cheap but bargain for the price,average price,expensive but worth the price,too expensive for what you get.On a scale on 0 to 10,how likely are you to recommend the following brands?How would you rate the quality of these companies services compared to others?How would you r

83、ate the sustainability of these companies in terms of its actions to protect the environment and in supporting communities and wider society?Thinking about the past 30 days,have you had any kind of conversation or exchange of views about the brands listed below.Please think about conversations in pe

84、rson,on the phone,messaging apps,online forums,social media post,etc.Which of the below brands to you remember seeing,hearing or reading about in advertising,communications or media(including sponsorship,events,industry publications etc.)?Which of the below channel(s)/platform(s)do you remember seei

85、ng this communicating and being active on?How would you rate the AI vision and capabilities of these companies?-To what extent do you agree or disagree that the following brand is?-Committed to the environmental aspects of sustainability(e.g.,climate change,avoiding waste/pollution,preservation of w

86、ildlife etc.).-Committed to the social aspects of sustainability(e.g.,Women in Tech,equality,diversity and inclusion,education,etc.)-Well managed and governed(e.g.,has a competent,diverse,and experienced leadership,treats customers and suppliers fairly,not corrupt etc.).DemographicsWhat is your curr

87、ent age?Which gender do you identify as?A quick question about sports and interests.Which of these things do you follow,in-person,on TV or online?Please select all that applyKey Survey Questions Brand Finance Restaurants 25 22Our ServicesBrand Research What gets measured.+Brand Audits+Primary Resear

88、ch+Syndicated Studies+Brand Scorecards+Research Analytics+Soft PowerAre we building our brands strength effectively?How do I track and develop my brand equity?How strong are my competitors brands?Are there any holes in my existing brand tracker?What do different stakeholders think of my brand?Brand

89、Evaluations are essential for understanding the strength of your brand against your competitors.Brand Strength is a key indicator of future brand value growth whether identifying the drivers of value or avoiding the areas of weakness,measuring your brand is the only way to manage it effectively.Ques

90、tions we can help answer:Brand Finance Restaurants 25 24Consulting ServicesMake branding decisions using hard dataBrand Finance Restaurants 25 24In-depth external benchmarking comparisons against direct competitors across key KPIs through the Brand Strength Index framework.BenchmarkingDiagnose Brand

91、 Strengths&Weaknesses What is my brand known,and not known for?How do I leverage or optimize my brand position to grow brand value?Brand Associations&Market PositioningStatistical correlation analysis to understand what is important in driving Brand Consideration,Reputation,Brand Strength and Value.

92、Drivers AnalysisBrand Insights Make your brands business case.Consulting ServicesBrand Finance Restaurants 25 25Brand Finance Restaurants 25 26+Brand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Investor ReportingBrand Valuations are used for a varie

93、ty of purposes,including tax,finance,and marketing.Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns.How much is my brand worth?How much should I invest in marketing?How much damage does brand misuse cause?A

94、m I tax compliant with the latest transfer pricing?How do I unlock value in a brand acquisition?Questions we can help answer:Brand Valuation Make your brands business case.Consulting ServicesOnce you understand the value of your brand,you can use it as tool to understand the business impacts of stra

95、tegic branding decisions in terms of real financial returns.Which brand positioning do customers value most?What are our best brand extension opportunities in other categories and markets?Am I licensing my brand effectively?Have I fully optimised my brand portfolio?Am I carrying dead weight?Should I

96、 transfer my brand immediately?Is a masterbrand strategy the right choice for my business?+Brand Positioning +Brand Architecture+Franchising&Licensing +Brand Transition+Marketing Mix Modelling +Sponsorship StrategyQuestions we can help answer:Brand Strategy Make branding decisions with your eyes wid

97、e open.Consulting ServicesBrand Finance Restaurants 25 27Sustainability and ESG have never been more important considerations for marketers,finance professionals,and the brands they serve.Our sustainability services bring clarity,allowing you to make the right decisions to add value,protect yourself

98、 from risk,and do the right thing.+Perceptions Evaluation and Tracking +Sustainability ROI Analysis +Competitor Insights and Positioning Recommendations +Materiality Exercises +Stakeholder Engagement and Workshops +Sustainability Reporting and Disclosure Support How important is sustainability in dr

99、iving the choices of customers,employees,and investors?Which sustainability issues are most relevant to my brand?How sustainable is my brand perceived to be versus competitors?What is the potential value of enhancing perceptions?Could value be at risk?If so,how much?How do I secure investment or bud

100、get allocation?How do I improve performance and perceptions?Questions we can help answer:Brand Sustainability Understand perceptions and align them with performance.Consulting ServicesBrand Finance Restaurants 25 28Sponsorships are often amongst the most extensive,influential,and expensive brand bui

101、lding activities a company can undertake.We use the same techniques applied in brand valuation,such as research,financial modelling,and strategic analysis.This approach helps marketing and finance managers to understand the effectiveness of sponsorships and maximise ROI.Advertising equivalency,and t

102、raditional research interpretation of sponsorships,fails to adequately address key questions around brand building and value creation.Brand Finance takes a broader view to understand sponsorships in the context of achieving brand and business objectives.Can I develop a sponsorship strategy to match

103、commercial objectives?Is the partnership a good fit?What is the short-term impact on business performance?What impacts there on long-term brand building metrics?What is my financial return from the sponsorship investment?Should the partnership be renewed,and if so,at what price?How does my sports pa

104、rtnership compare to the market?Questions we can help answer:Sponsorship ServicesMaximise value from your sponsorships.Consulting Services+Sponsorship Strategy+Partnership Opportunity Analysis+Return on Investment Analysis+Partnership Tracking+Sports Investment Due Diligence+Sponsorship Prospectus b

105、uilding+Activation Measurement&StrategyBrand Finance Restaurants 25 29Brand Dialogue Limited is a member of the Brand Finance Plc Group.With strategic planning and creative thinking,we develop communications plans to create dialogue with stakeholders that drives brand value.Our approach is integrate

106、d,employing tailored solutions for our clients across PR and marketing activations,to deliver strategic campaigns,helping us to establish and sustain strong client relationships.We also have a specific focus on geographic branding,including supporting nation brands and brands with a geographical ind

107、ication(GI).Brand Dialogue Services+Brand&Communications Strategy+Campaign Planning+Market Research&Insights+Media AnalysisResearch,Strategy&Measurement+Promotional Events+Conference Management+Native Advertising+Retail MarketingMarking&Events+Crisis Communications+Brand Positioning&Reputation+Corpo

108、rate Social Responsibility+Geographic BrandingStrategic Communications+Press Releases+Bespoke Publications,Blogs&Newsletters+Marketing Collateral Design+Social Media ContentContent Creation+Media Relations+Press Trips&Events+Strategic Partnerships&Influencer Outreach+Social Media ManagementPublic Re

109、lations&CommunicationsFor further information on our services and valuation experience,please contact your local representative:Market ContactEmailAfricaJeremy Sampsonj.sampsonbrandfi Asia Pacifi cAlex Haigha.haighbrandfi AustraliaMark Crowem.crowebrandfi BrazilEduardo Chavese.chavesbrandfi CanadaLa

110、urence Newelll.newellbrandfi China Scott Chens.chenbrandfi East Africa Walter Seremw.serembrandfi FranceBertrand Chovetb.chovetbrandfi Germany/Austria/SwitzerlandUlf-Brun Drechselu.drechselbrandfi IndiaAjimon Francisa.francisbrandfi IrelandDeclan Ahernd.ahernbrandfi ItalyMassimo Pizzom.pizzobrandfi

111、MexicoLaurence Newelll.newellbrandfi Middle EastAndrew Campbella.campbellbrandfi NigeriaTunde Odumerut.odumerubrandfi PolandKonrad Jagodzinskik.jagodzinskibrandfi PortugalPilar Alonso Ulloap.alonsobrandfi RomaniaMihai Bogdanm.bogdanbrandfi South AmericaPilar Alonso Ulloap.alonsobrandfi SpainPilar Al

112、onso Ulloap.alonsobrandfi Sri LankaAliakber Alihussaina.hussainbrandfi SwedenAnna Brolina.brolinbrandfi TurkeyMuhterem Ilgnerm.ilgunerbrandfi United KingdomAnnie Browna.brownbrandfi USALaurence Newelll.newellbrandfi VietnamQuyen Luongq.luongbrandfi Brand Finance Network Brand Finance Restaurants 25 31Contact usT:+44(0)20 7389 9400E:W: