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1、AI for Advertising BlueprintSponsored By 2023,Marketing AI Institute,All Rights Reserved.Published October 20232|AI for Advertising Blueprint3 Why Artificial Intelligence Is a Must for Advertisers4 A Quick Introduction to AI for Advertising What Is AI?4 Machine Learning and the Core Types of AI 5 7

2、How to Find AI Use Cases in Advertising 8 Top AI Use Cases in Advertising 11 Top Companies Using AI for Advertising Construction Leader Achieves More Than 10 x ROAS 11 Educational Group Bolsters Public Perception With AI-Powered Ad Campaign 11 Cause-Based Organization Saves 78%on Ad Spend with AiAdv

3、ertising 12 13 Top Marketing AI Tools for Advertisers AiAdvertising 13 Attention Insight 14 Celtra 14 GumGum 14 Intellimize 14 Midjourney 15 Pathmatics from SensorTower 15 QuantPlus 15 Runway 1516 Why the Future of Advertising Depends on AI About Marketing AI Institute 17 About AiAdvertising 17 Tabl

4、e of Contents3|AI for Advertising BlueprintAdvertisers are often the tip of the spear:A brands first,best chance to make an impression and reach new audiences.Today,advertising takes up the largest slice of global marketing spend as organizations strive to increase awareness when customers have more

5、 choices than ever(Salesforce 2023 State of Marketing Report).But even with a budget,its no easy feat.Consumers are walking around with multiple devices strapped to them.Plus,theyre savvy they expect high relevance and heightened privacy.Cookies are crumbling;companies understand that they need to i

6、mplement a zero-party data strategy for CRM optimization and audience targeting.Creative quickly grows stale.Ad fraud which already costs advertisers billions is on the rise.The truth is,its never been harder or more complex to be an advertiser.Between programmatic advertising and an ever-expanding

7、list of digital channels,advertisers have the ability to reach consumers across dozens of platforms,and millions of sites.They can target audiences with pinpoint accuracy,overlaying hundreds and thousands of demographic and behavioral data points.On top of this,they can test an infinite number of va

8、riations of different ads to see what performs best,all while maintaining brand consistency,managing vast data sets,and reporting in detail on return on ad spend(ROAS)for budgets sometimes running into the millions of dollars.Its incredible,and impossible.No advertising team has the bandwidth or bra

9、inpower to test,evaluate,analyze,and optimize every element of every ad across every channel for every.single.campaign.Thats where AI comes in.Simply put,AI is essential if you want to win in the new landscape of modern programmatic advertising.AI can do all of these things and more.Thats why forwar

10、d-thinking companies are using AI to:Leverage customer data to uncover behavioral insights Develop rich behavioral-driven persona profiles to predict what resonates Engineer prompts based on segmented persuasion tactics and triggers Personalize and scale messaging,creative,and media mix for campaign

11、s Measure and prove performance of key performance indicators(KPIs)Optimize full-funnel attribution and continually improve ROI Allocate and adjust advertising budgets across channels and audiences automatically Find new audiences and revenue-generating opportunities Gain insight into competitors ad

12、 spend,messaging,creative,and advertising strategies Predict ad performance before launching campaigns And much more.Were here to cover what you need to know:What AI is,how to identify use cases for your advertising strategy,and which tools to shortlist.Why Artificial Intelligence Is a Must for Adve

13、rtisers4|AI for Advertising BlueprintA Quick Introduction to AI for AdvertisingReady to explore AI in your business and career?The first step is to understand how the technology works.But dont worry;no knowledge of code,data science,or training models is required here.Instead,well stick with the fun

14、damentals of what AI is and how it works.What Is AI?AI is,in short,the science of making machines smart.Its software,but unlike software youve used before which is coded to perform specific functions,based on set rules AI is software with the ability and flexibility to create its own paths to achiev

15、e a goal.Whats even more incredible is that AI learns from past attempts,successes,and failures,and improves its ability to complete a task.So,what does this all mean?Lets get away from the abstract,and ground it in a real-world example:Advertisers pulling together a campaign for a new product launc

16、h.To get started,they conduct market research:reviewing similar projects and campaigns,maybe analyzing sales and marketing data,or gathering feedback from surveys or focus groups.Then,they build the campaign:selecting the channels,ad network,targeting,and budget.They might select these based on past

17、 performance,guesswork,gut instinct,creative inspiration,and available resources.Meanwhile,they pull in the creative team,where they go back and forth on revision rounds over the visuals and ad copy.Then,the finalized ad is formatted to each platforms specifications.Once launched,the advertiser revi

18、ews and optimizes the campaign based on incoming data.Even with dynamic tools,the analysis may be lagging and the changes reactive.The campaigns success is often determined months afterward,once all reporting is in,customer records are reconciled,and data is analyzed.Sound familiar?Now what if the a

19、dvertiser could run this same campaign,but better,faster,and cheaper?Sound impossible?Not anymore!It might look something like this:AI analyzes massive amounts of data interactions,transactions,sales,online behavior,social sentiment,and engagement to predict consumer interests,motivations,demand,and

20、 forecast trends.The creative team works with AI tools to create assets with a single prompt thats driven by customer motivations,then generates dozens of messages and creative variations to test elements and meet each ad spec.The advertiser uses AI to build sophisticated ad targeting based on first

21、-and third-party data,layering in user behavior,past purchases,and other contextual factors.AI-powered tools run complex and dynamic campaigns,delivering personalized ad creative and placement to increase each buyers chances of converting.The campaigns are responsive and adaptive,continuously runnin

22、g multivariate tests,optimizing based on real-time performance,and delivering instant insights.Campaign conversion rates and efficiencies are at all-time highs,while smarter ad fraud detection prevents inflated clicks.As a result,the team delivers unprecedented ROI on the campaign and a wealth of in

23、sights for future campaigns.AI is the science of making machines smart.Its software,but its software with the ability and flexibility to create its own paths to achieve a goal.5|AI for Advertising BlueprintHigh fives all around!Now,thats impressive on its own,but it gets better:AI learns each time t

24、o achieve your advertising goals.Whether your goal is to:Find and convert new customers Increase return on ad spend(ROAS)and reduce customer acquisition costs(CAC)Optimize funnel conversions with no interaction history Boost brand position and quality score Increase time on site and overall engageme

25、nt Decrease sales cycle length Increase average order values and cross-sell/upsell revenue Build loyalty,frequency,and wallet share Develop deeper relationships to build zero-party data In fact,each time you use AI in advertising,it learns more about what your customers like best and how they are mo

26、tivated to take action.Also,notice how the advertiser and creative team arent removed from the equation.Theyre asking the right questions,guiding,gut-checking,and making decisions all along the way.Theyre far from absent theyre empowered to do far more when assisted by AI tools.And were talking tool

27、s with the ability to unlock exponential performance gains the more you use them.Thats what makes AI so powerful.Machine Learning and the Core Types of AILets dive a bit deeper into how AI works before bringing it back to advertising.AI isnt a single tool or technique.Its a category of technology an

28、d a broad suite of techniques that leverage smart machines in different ways.For most,though,the magic is in“machine learning.”This is the primary subset of AI technology,and how AI tools learn from past attempts to achieve a(human-defined)goal.In your research,youll also probably read or hear peopl

29、e using terms like:Deep learning Reinforcement learning Neural networks Topic modeling RoboticsYoull quickly notice theres a lot of AI jargon out there,but to understand how AI works,you only really need to pay attention to three main applications:Language,Vision,and Prediction.Language The ability

30、for machines to analyze,understand,and generate language.This includes the written and spoken word.Common terms that fall under Language AI include:Natural language generation(NLG)Voice recognition Natural language processing(NLP)Text analysis and summarization Sentiment analysisA Quick Introduction

31、 to AI for Advertising6|AI for Advertising BlueprintFor example,Language AI can analyze user-generated content around a brands product line:comments,reviews,and discussions across blogs,forums,and social media sites.By categorizing sentiments and identifying specific themes or topics of discussion,a

32、dvertisers can create ad campaigns that align with the most positive words,themes,and ideas.Vision The ability for machines to analyze and understand data in images and videos.Common terms that fall under Vision AI include:Object recognition Emotion generation Image generation Optical character reco

33、gnition(OCR)Video generationFor example,an advertising team might use Vision AI to evaluate brand exposure from a sports sponsorship.AI could scan hours of a televised event to detect and count every instance a brands logo is visible on banners,jerseys,merchandise,etc.and how long it was on screen.T

34、his data could help a brand quantify their exposure and ROI of the sponsorship deal.PredictionThe ability for machines to predict future outcomes based on data.Common terms that fall under Prediction AI include:Personalization Pattern recognition Forecasting RecommendationAn example of Prediction AI

35、 is ad campaign forecasting.Before launching a campaign,AI could evaluate and forecast how the advertisement will perform across channels.By analyzing competitor performance,past campaigns,current market trends,and more,AI may predict the format(short videos),platform(trending social media sites),an

36、d demographic(U.S.adults aged 35-45)that would yield the greatest ROI.A Quick Introduction to AI for Advertising7|AI for Advertising BlueprintHow to Find AI Use Cases in Advertising Lets recap:AI can help advertisers better understand and target their audiences,then turn around and better report on

37、the results.But there are lots and we mean lots like hundreds of ways to insert AI into your organization.If youre overwhelmed by where to begin,we recommend looking at your advertising program and asking these four questions:1.Is it data-driven?Are you already using data to do this task or could yo

38、u?AI excels at crunching incomprehensible data sets at lightning speeds.This means that any task reliant on data(customer demographics,transaction history,browsing behavior,etc.)should rise to the top of your list of possible use cases.Also,consider your most robust and reliable sources of marketing

39、 and customer data.The more data you have,and the more essential the task,the better.2.Is it repetitive?Is the task clearly defined,highly structured,and repeatable?For example,when pulling a weekly ad spend report,you can leave the one-off assignments and open-ended tasks to your creative team memb

40、ers,and offload the mundane,repetitive tasks to AI.3.Is it making a prediction?Looking to improve the performance of an ad,channel,or campaign?Have historical data to learn from?In AI,prediction is always the name of the game.Machine learning works by learning whats worked in the past,breaking down

41、the patterns or shared characteristics,and predicting an approach that will repeat or beat that historical performance.It follows then,that AI is great at making predictions.AI can help you uncover patterns,unearth new insights,and better predict which elements of your marketing will perform best.4.

42、Is it generative?AI has shown remarkable proficiency in generating content across various domains,including text,images,audio,video and code.If you can answer“yes”to any one of these questions,youve identified an opportunity to boost your organizations productivity and performance with AI.And if you

43、ve answered“yes”to all four,nice work youve just found your first AI pilot project.8|AI for Advertising BlueprintTop AI Use Cases in Advertising You probably already have a list of use cases for your advertising program.Here are other common ways advertisers can use AI.Segmentation and Strategy Run

44、predictive analysis to determine which ad content and creative will work before you launch.Complete sophisticated customer journey mapping to serve up the right ads at the right time.Set up and more precisely target different audience segments based on firmographic,technographic,first-party,or third

45、-party data to dynamically serve the right content to each audience.Unify customer data for richer behavioral profiles,better segmentation,and more targeted ads.Analyze competitors ad campaigns to uncover winning strategies.Intelligently segment prospects to personalize ad messaging to a users speci

46、fic needs or goals.Create comprehensive profiles of valuable users and customers to compile valuable lookalike audiences.Automatically identify cross-sell and upsell opportunities that make sense for each individual buyer based on purchase history.Uncover less obvious channels and platforms to find

47、new audiences interested in your ads.Ad Creative Automatically generate different variations of product listings and images at scale to fit the standards of different channels and ad networks.Scale one piece of creative across platforms,languages,and regions.Run cross-channel marketing.Dynamically u

48、pdate ad creative and copy to be consistent for users across channels and devices.Generate video advertisements using AI-assisted scriptwriting,graphics,voiceover,and even AI actors.Mine user-generated content like search queries,customer reviews,and social media posts to better understand buyer int

49、ent,challenges,and preferences,and craft more effective ad copy.Maximize the value of your data by unlocking information trapped in product descriptions,reviews,or other unstructured text to generate more relevant ads.Create more relevant ads based on contextual variables,such as device type,locatio

50、n,or time of day.Targeting and Personalization Match products to a users needs,desires,motivations,and interests to identify cross-sell and upsell opportunities,then run personalized ad delivery campaigns.Improve retargeting and remarketing campaigns by better predicting what users want to see,do,re

51、ad,or buy next.Create a product recommendation engine that intelligently recommends content and products based on consumer preferences and behaviors.Personalize product descriptions and reviews based on demographic or contextual data,like search queries.Use AI to analyze product metadata and provide

52、 smarter product recommendations to users from your catalog.Recommend trending products those gaining popularity among users at the fastest pace.9|AI for Advertising BlueprintConversion Rate Optimization and Eliminating Guesswork in A/B Testing Use A/B or multivariate testing to identify ad copy tha

53、t resonates with your target audience,and test even more variations more quickly using AI.Automatically serve different site versions to each visitor,aligning the experience with the ad to maintain brand consistency and optimize conversions.Execute A/B tests of ad campaign landing pages,headlines,im

54、ages,offers,calls to action and more,learn from the results,and automatically apply the learnings to future campaigns.Allocate budget to the right audiences and channels.Automatically and proactively manage,adjust,and optimize ad budget.Run dynamic pricing campaigns,and provide personalized pricing

55、based on customer behavior,competitor prices,and market demand to incentivize conversions.Put ad placement optimization on autopilot.Save money with more sophisticated and accurate ad fraud detection.Analytics and Reporting Use visual AI to identify the colors,copy,and visual elements that perform b

56、est.Run sentiment analysis on ad creative to optimize future messaging and campaigns based on your audiences reactions.Get real-time analytics and instant reporting insights to augment your own analysis.Continuously pull relevant metrics and illustrate performance in dashboards and interactive repor

57、ts,calculating ROI for each campaign.Synthesize massive data sets for patterns and emerging trends that can inform future ad campaign strategies.Top AI Use Cases for Advertising10|AI for Advertising BlueprintTop AI Use Cases for AdvertisingLooking for ideas unique to your business?Weve rounded up so

58、me industry-specific ways that AI can supercharge your advertising.Manufacturing&Distribution Forecast demand and adjust advertising campaigns based on supply chain predictions.Identify the companies that best fit your target customer profile and run targeted ads as part of an account-based marketin

59、g strategy.Advertise specific products to businesses based on their unique needs,purchase history,location,product lifecycles,and more.Implement personalization into websites with dynamic pop-up ads that help users find the product or part theyre looking for based on their job title,industry,or prod

60、uct lines theyve purchased from in the past.Personalize product recommendation ads to equipment buyers in specific industries and use cases.Proactively advertise products based on common replacement or upgrade timelines.Hospitality Adjust advertised hotel room rates dynamically and in real time base

61、d on occupancy rates,seasonal trends,local events,and competitor pricing.Tailor ads to provide more personalized packages or experiences to potential guests.Respond to booking inquiries and advertise special deals via AI-powered chatbots.Adjust and align advertising messages based on recent guest fe

62、edback and top reviews.Serve ads with the most relevant photos and reviews to increase bookings.Create more dynamic menus,provide better delivery options,and develop a portfolio of ancillary offers to advertise.Recommend experiences based on activity or destination preferences,seasonality,and trendi

63、ng destinations.Financial Services Personalize ad copy to a users specific financial data or goals,making it highly relevant to audiences with different incomes,financial targets,or product interests.Automatically categorize transactions to advertise the right financial product at the right time.Int

64、elligently segment users to personalize ads based on their buyer journey.Identify patterns in financial behaviors,web browsing history,or social data that indicate major life events like getting married,buying a home,having a child,or nearing retirement.Then,serve timely ads for relevant products(ho

65、me loans,child savings accounts),or services(retirement planning).Flag signs that a customer is at risk of churning,giving advertisers the opportunity to engage potentially at-risk customers with personalized offers or content to retain them.Bridge the gap between customer service and advertising wi

66、th educational AI-driven chatbots that can interact with,educate,and recommend financial products to inquiring site visitors.Direct-to-Consumer(D2C)Retail Spotlight products based on individual browsing and purchase history to provide more personalized shopping experiences.Anticipate which products

67、will be in demand based on current inventory,and run advertising based on supply.Use AI to analyze reasons for cart abandonment and retarget those customers with personalized reminders.Recommend products,upsells,and cross-sells in real time,as well as popular or similar items based on a users past i

68、nteractions.Increase average order value by promoting items likely to increase order size.Personalize search results and recommendations to increase click-through rates,reduce cart abandonments,and increase customer loyalty.Industry Specific Technologies and Use Cases11|AI for Advertising BlueprintT

69、op Companies Using AI for AdvertisingNow,lets look at how forward-thinking organizations are driving revenue and ad budget efficiency with AI.Construction Leader Achieves More Than 10 x ROAS The team at HOLT CAT San Antonio,one of the oldest and largest Caterpillar dealerships in the U.S.,knew they

70、could squeeze more value out of their ad spend by better aligning media and messaging to resonate with their audience.As a company that sells,services,and rents heavy equipment,along with carrying a large inventory of replacement parts for sale,HOLT CAT needed to both reach new buyers and retarget e

71、xisting ones with fresh and relevant offers.So,they teamed up with AiAdvertising.Step one was to unlock insights from HOLT CATs CRM data to deeply understand their current customers.After aggregating CRM data into a unified data lake,the teams analyzed the demographics and purchasing motivations of

72、buyers.Blending three distinct behavioral psychology models Big Five OCEAN Personality,Diffusion of Innovation(DOI)Theory,and Plutchiks Wheel of Emotion and owned customer data,they identified persona profiles that had distinct interests,behaviors,and preferred products,and segmented their CRM to pi

73、npoint the characteristics of each one.This determined whom to target(also jump-starting their lookalike audiences)and how to approach them.From there,HOLT CAT was ready to develop hyper-targeted assets aimed at their ideal customers.They launched a digital ad campaign across platforms;search ads an

74、d keywords aligned perfectly with active shoppers habits.Creative was tailored to each persona,then further optimized as multiple iterations were run through multivariate testing.All the while,AiAdvertisings Campaign Targeting Platform(CTP)was learning what was working and where.The target?HOLT CAT

75、wanted to see an even greater return than their current 3x ROAS.The result?A whopping 14x return on ad spend,37x ROI,with more than$6 million in won revenue and$6 million in pipeline leads.More focused,more targeted,more efficient wins every time.Educational Group Bolsters Public Perception With AI-

76、Powered Ad CampaignA leading charter school was making a splash in its community.As the educational group expanded,it attracted a fervent following of both supporters and detractors.The school partnered with AiAdvertising to better understand its communitys attitudes and improve public sentiment tow

77、ard the educational solution the school offered.First,AiAdvertising ran baseline surveys to collect data on public perception of charter schools generally,and their brand specifically.“AiAdvertising has helped us to do two things better:reach the right customers with the right message,and track the

78、results back to real financial metrics beyond just impressions and clicks.”-Mike Colglazier,Director of Marketing,HOLT CAT12|AI for Advertising BlueprintTop Companies Using AI for AdvertisingNext,they dug into their audience.This is where AiAdvertisings persona-based and behavioral psychology-backed

79、 methodology was able to shine.Dissecting the market research data to deeply understand the various cohorts and motivations of the community,the charter school built out personas for each of these groups.Their proprietary techniques told them not just who,but how:What messaging and communication cha

80、nnels would resonate best with each group?From there,they built out focused audiences and laser-targeted messaging.They ran the sophisticated statewide digital campaign across search,social,native,connected TV,and audio platforms matching the media mix to each cohorts platform preferences.Follow-up

81、surveys measured the impact,and AiAdvertisings interactive dashboards laid out the results in stunning detail.The outcome?The campaign increased positive brand sentiment by 9%and reduced negative sentiment by 12%.They saw double-digit swings in media coverage a 10%increase in positive brand stories

82、and a 20%decrease in negative ones.Not only did the team achieve their goal of improving public sentiment and coverage overall,but they also enjoyed a(not-insignificant)lift in interest.Website traffic and new visitors went up substantially in the wake of these campaigns.Year-over-year numbers were

83、up 140%and 134%,respectively.The takeaway is simple,but game-changing:by pausing to deeply understand their audience first,the school was able to drive brand awareness in a way that truly aligned with and appealed to them.Cause-Based Organization Saves 78%on Ad Spend with AiAdvertising A faith-based

84、 organization sought to increase its reach and impact.With over 200 chapters in more than 30 countries,they served a broad and diverse audience all at different points in their faith journeys.To grow and nurture their followers,they needed to speak to their unique needs.They knew in order to achieve

85、 this,there was only one partner to choose:AiAdvertising.By examining existing first-party member data,AiAdvertising and the organization were able to build out four distinct personas and deduce their motivations for seeking out faith-based education and community.Personas detailed each groups uniqu

86、e motivations,triggers,and journey.Then,they segmented their audience based on these criteria.The team reviewed existing creative,analyzing elements to inspire new,even more resonant ads.Targeted messaging was run alongside persona-tailored images matching motivation,copy,and creative to each person

87、as specificities for maximum relevance and conversion.And guess what?This approach knocked it out of the park.The organization saw astounding results in cost savings up to 78%and significantly decreased cost per engagement across all four personas.Now the team has interactive dashboards tracking cos

88、t per engagement to help inform future budget decisions,and ensure that their ads continue to connect with their audience.By reaching the right people with the right message,more efficiently,this organization is poised to stretch its donations further and better serve its faith community.Together wi

89、th AiAdvertising,they took a data-driven approach to reduce wasted budget,ultimately driving more reach and engagement for every dollar spent.Smart.13|AI for Advertising BlueprintTop Marketing AI Tools for Advertisers Ready to try out AI for yourself?Theres already a wide range of AI tools on the ma

90、rket that can benefit advertisers,from analytics and prediction platforms,to personalization and conversion rate optimization(CRO)software,to end-to-end ad management solutions.Here are some of the leading AI solutions for advertising to try today:AiAdvertising AiAdvertising is an AI-powered agency

91、specializing in targeting strategies that harness the power of AI and machine learning to eliminate waste and maximize return on ad spend.By employing the industrys most scientifically advanced,patent-pending AI targeting process,we transform marketing and customer experiences by personifying our cl

92、ients data and scientifically targeting their ideal customers with hyper-personalized campaigns.We empower brands to easily target,predict,create,scale,and measure campaign performance and reduce waste.As an AI agency,we leverage people,processes,and technology within our Campaign Targeting Platform

93、 to maximize advertising dollars,predict creative that works,and find new customers,all while growing revenue.And that means dramatically higher productivity,efficiency,and performance!It features:Unified Data Lake:Through API integrations,the platform aggregates,cleans,and consolidates data from sy

94、stems like CRM,eCommerce,websites,forms,and social platforms.Marketing Calendar:Accessible marketing calendars provide transparency and make it easy to collaborate on advertising campaigns.Persona AI Analysis:Data is clustered by similar behaviors,interests,triggers,and events uncovering signals and

95、 insights that influence audience personalization.Personas are integrated with third-party data,online intent data,and psychographic models to generate new look-a-like audiences.Predicted Creative Variety:Predictions match the most relevant images,animations,video,keywords,headlines,and messages to

96、the right audience.Dynamic Creative at Scale:Selected ads are automatically scaled for multi-variant execution accounting for sizes,mediums,channels,imagery,motion,messages,and/or offers.Omni-channel Activation:Digital ads are deployed across search,social,display,video,mobile,connected TV(CTV),digi

97、tal out-of-home(DOOH),email,and website landing pages.ROI Dashboard:Drill into media spend,impressions,conversions,and revenue earned on the interactive dashboard.Campaign Performance Tracking:Measure ROI by campaign,persona,channel,and overall,connecting the dots between ad spend and sales revenue.

98、A partnership with AiAdvertising eliminates guesswork and allows marketing and advertising professionals to optimize advertising spend,discover new customers,predict winning creative,and scale revenue.So,whos a good fit for AiAdvertising?14|AI for Advertising BlueprintTop Marketing AI Tools for Adve

99、rtisersYoure probably a great fit for AiAdvertising if you:Are a D2C or B2C or B2B brand that wants to squeeze the maximum ROI from your advertising budgets,and ensure no dollar is wasted.Regularly launch new campaigns and need predictive analytics to determine which creative assets will resonate mo

100、st with audiences.Need to extract actionable insights from comprehensive data sources to inform your advertising program.Are interested in breaking down audiences into detailed personas,leveraging behavior,interests,and triggers to inform advertising strategy.Require a solution that can dynamically

101、tailor and scale advertisements,ensuring personalization at scale.Advertise across a variety of digital touchpoints,from search,social,and display to connected TV and digital out-of-home platforms.Need a platform that can discover and target new customer segments or look-a-like audiences to fuel gro

102、wth.Have cross-functional teams and need to synchronize efforts across campaign planning and execution.Sound like you?Give AiAdvertising a try today.Attention InsightInstantly create AI heatmaps with the most eye-catching parts of your design.Attention Insights AI-powered platform can produce eye-tr

103、acking heatmaps that are 90-96%accurate without any human participants involved.Within minutes,accurately predict where people will look,so you can roadtest your ads,landing pages,and product pages before you launch.CeltraCeltras cloud-based software solutions empower brands,media owners,and agencie

104、s to leverage creative automation technology to drive the efficiency,speed,and quality of their digital advertising production.Dynamic Product Ads optimize ecommerce ad engagement,reach,and ROAS with custom Data Processing Agreement templates and feed-powered personalization.With a state-of-the-art

105、ad builder,trafficking templates,and comprehensive,customizable reports,Celtra Ad Suite makes every impression work harder for your bottom line.GumGumUse GumGum to grab peoples attention,deliver beautiful ads,and reach them when and where theyre most primed to buy all without the use of personal dat

106、a.Leverage Verity,GumGums contextual intelligence platform,which scans digital content to determine where to effectively place ads online.It relies on context,instead of third-party data,for contextual targeting,brand safety,and suitability.Learn more about AiAdvertising and get started today.LEARN

107、MORE15|AI for Advertising BlueprintTop Marketing AI Tools for AdvertisersIntellimizeIntellimize is a codeless SaaS platform that uses AI to optimize for 1:1 personalized website experiences across the entire buyers journey.Marketing teams gain a competitive edge when using Intellimize to drive effic

108、ient pipeline and revenue growth in a cookieless world.Leading marketing teams at Gong,Mercari,Okta,Dermalogica,Drift,Sumo Logic,and more trust Intellimize to inspire,test,and learn faster,drive revenue,and be more efficient.Leverage Intellimize to personalize landing and product pages so your ad ca

109、mpaigns convert.MidjourneyMidjourney is a generative AI program that generates images from prompts.Instead of relying on stock photos or photoshoots,you can use Midjourney to create custom imagery that meets the exact needs of your ad campaign.Pathmatics from SensorTowerPathmatics empowers brands wi

110、th the digital marketing intelligence needed to seize new digital opportunities and drive business growth.It shows you the spend,impressions,and creatives for your competitors,which helps you find the RIGHT prospects,prioritize leads,tailor new business pitches,increase share of wallet,and do it all

111、 faster.This can help lead to more deals,expanding accounts,and increasing efficiency.QuantPlusQuantPlus is worldfirst in AI-driven data insights.Its reporting system breaks down advertising creative performance at an“elemental”level and has boosted campaign ROI by 300%.QuantPlus has analyzed more t

112、han 100 billion ads across 55 countries within the education industry to unlock the secrets of what creative elements in ads drive maximum enrollments.Ads can be pre-optimized using text,imagery,colors,and calls to action that are linked to known performance before a single impression has been serve

113、d.Industries like automotive,charity,higher education,and recruitment are available as of time of writing,but others like finance,travel,entertainment,and more are coming soon.RunwayRunway enables you to create compelling images with prompts;easily remix the style and composition of existing images;

114、turn text prompts,images and videos into film,and more.Using it,you can create high-quality images and videos for your ad campaigns at scale,explore various visual directions,and adjust existing creatives to better resonate with audiences.16|AI for Advertising BlueprintWhy the Future of Advertising

115、Depends on AI Salesforces 2023 survey of 4,000 marketing leaders worldwide found that nearly two-thirds of marketing organizations are using AI today.But according to our latest research,58 percent of marketers say theyre still learning how AI works and exploring its applications and potential value

116、.And as our founder Paul Roetzer has said,“the generative AI tools you are experiencing today represent the least capable AI you will ever use.”The technology is going to continue to improve exponentially.In other words:Its not too late.In fact,this is just the beginning.AI is poised to become bette

117、r,faster,smarter,and more accessible to marketers and advertisers everywhere.This presents you with an immense opportunity to transform your company and your career.Will you dive in,or be left behind?“The generative AI tools you are experiencing today represent the least capable AI you will ever use

118、.That fact has profound implications for the future of business,education,society,and your career.”-Paul Roetzer,Founder,Marketing AI Institute 17|AI for Advertising BlueprintAbout Marketing AI InstituteMarketing AI Institute is a media,event,and education company founded in 2016 that makes AI appro

119、achable and actionable for marketers and business leaders.The Institute owns and operates the Marketing Artificial Intelligence Conference(MAICON),AI for Writers Summit,AI for Agencies Summit and AI for B2B Marketers Summit;hosts The Marketing AI Show podcast;runs the AI Academy for Marketers featur

120、ing dozens of on-demand courses;and published Marketing Artificial Intelligence:AI,Marketing,and the Future of Business(Matt Holt Books,2022).Learn more at .About AiAdvertising AiAdvertising,Inc.is an AI-powered agency employing the industrys most scientifically advanced,patent-pending AI targeting

121、process to transform marketing and customer experiences allowing marketers to personify client data and scientifically target their ideal customers with hyper-personalized campaigns.By harnessing artificial intelligence(AI)and machine learning(ML),we empower brands to easily target,predict,create,sc

122、ale,measure campaign performance and reduce waste while gaining the intelligence they need to prove advertisings impact on the bottom line.This means more engaging,higher-impact campaigns that drive conversions.Learn more at .DARE TO BE DIFFERENT!AiAdvertising helps marketers like you stand out from

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