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1、BlueprintAI for Content Marketing 2|AI for Content Marketing Blueprint 3 Why Artificial Intelligence Is a Must for Content Marketers5 A Quick Introduction to AI for Content Marketing What Is AI?5 About Killer Robots and Out-of-Control Machines 6 Machine Learning and the Core Types of AI 79 How to Fi

2、nd AI Use Cases for Content Marketing Top AI Use Cases in Content Marketing 9 Top Content Marketing Use Cases by Industry 10 How Content Teams Can Scale AI 1113 Top Companies Using AI for Content Marketing Software company increases content output by 500%13 High-growth ecommerce startup saves 35 hou

3、rs per month,per writer 13 Intuit overhauls brand voice and inclusivity 1415 Top AI Tools for Content Marketing Writer 15 ChatGPT 17 Cohere 17 Copy.ai 17 DALL-E 2 18 Descript 18 GoCharlie 18 Grammarly 18 Jasper 19 HyperWrite 19 MarketMuse 19 Persado 19 Wordtune 20 Writesonic 2021 Why AI Is the Futur

4、e of Content Marketing Table of Contents3|AI for Content Marketing Blueprint Every content marketing team faces some version of the same problem:Content bottlenecks prevent you from hitting content and revenue targets.There are plenty of factors to blame for that.Do any of these sound familiar?Your

5、team must do more with less due to scrutiny of budgets,headcount,and productivity.Your team doesnt move fast enough to publish the type and volume of content your audience demands.You have glaring content or messaging gaps in topic areas that your audience cares about.These problems are not easy to

6、solve on your own.And,left unresolved,they put your company and career at risk.Thats why smart content marketers are turning to artificial intelligence(AI).AI is not about robots taking over or machines running out of control.(Thats a fantasy from science fiction and movies.)Instead,AI is a very rea

7、l,very powerful technology that is available right now.And you can use AI to scale your content marketingwithout compromising on quality.Today,AI can:1 C-suite Series:The 2021 CEO Study2 The State of Marketing Budget and Strategy in 20223 Leadership Vision for 2021:Chief Marketing OfficerWhy Artific

8、ial Intelligence Is a Must for Content Marketers Speed up content creation by generating content,outlines,summaries,and ideas.Make writers more productive by creating templates for reuse at scale.Align brand,language,and style across content teams.Provide data-driven recommendations on what content

9、works and what doesnt.Predict which assets and formats will perform best before you launch.Identify exactly what content topics have the highest impact on audience and revenue.In the process,AI turns your human teams into superheroes.It makes them 10X more productive,agile,and adaptable.In fact,comp

10、eting in content marketing will soon be impossible without AI.The future of content marketing is human+machine.The future of content marketing is human+machine.4|AI for Content Marketing Blueprint Content strategy.AI can now build smart content programs with unprecedented strategic insight and perso

11、nalization.AI tools like MarketMuse predict performance before you create content.Tools like Persado hyper-personalize messages,so they resonate with different types of audiences.Content ideation.AI can now ideate at scale in seconds.Tools like ChatGPT provide content ideas,topics,and angles.Others,

12、like DALL-E 2,produce variations of any image in any style,from scratch,for low cost.Content creation.AI can now create expert content at a near-human level of quality.Tools like Writer,Jasper,and Copy.ai write articles,headlines,ads,social posts,and more.They also outline and summarize content inst

13、antly.Tools like these have secured more than$1 billion in funding to disrupt content marketing as we know it.1 C-suite Series:The 2021 CEO Study2 The State of Marketing Budget and Strategy in 20223 Leadership Vision for 2021:Chief Marketing OfficerFor proof,look at how AI is taking over major areas

14、 of expertise in content marketingspecifically,content strategy,ideation,and generation.These powerful AI tools are commercially available to anyone.And theyre usable by anyone,regardless of technical background.In fact,top brands are already using them to boost performance,productivity,and revenue.

15、If youre not using AI today,you need to be.Otherwise,you risk becoming obsolete.Thankfully,you dont need a degree in data science or machine learning to take advantage of AI.You just need to understand the following:What AI is and what it is capable of doing.What AI use cases are available for conte

16、nt marketing,and how to find your brands specific use cases.What specific AI tools can create real business outcomes for you.The rest of this guide shows you exactly how to do all three.In it,youll become completely up to speed on AI for content marketing.And youll become equipped to explore AI for

17、your own company and career.Why Artificial Intelligence Is a Must for Content MarketersIf youre not using AI today,you need to be.Otherwise,you risk becoming obsolete.5|AI for Content Marketing Blueprint To grasp whats possible with AI,you need to understand the technology.But dont worry.You dont ne

18、ed to get a Ph.D.in the subject to do that.All you need is a simple,useful definition of AI.That will allow you to see how its differentand much smarterthan the technology you use today.Lets dive in.What Is AI?If you ask 10 experts to define“AI,”youll get 10 different definitions given the complexit

19、y of the subject.Our favorite definition is simple.It comes from Demis Hassabis,Co-Founder and CEO of Google DeepMind,a major player in AI:AI is“the science of making machines smart.”By“being smart,”these machines,in turn,enhance human knowledge and capabilities.So,what does“being smart”actually mea

20、n?We dont even agree on a definition of intelligence in humans,so how can we determine one for machines?Thats a topic for a graduate seminar,not a practical blueprint on AI.Instead,what we mean by smart in regard to AI is simple:AI is smart because it can determine its own pathways to achieving an o

21、verall goal.To illustrate what we mean,lets look at the traditional software you use today.That software can only do what you tell it to do.You give it rules and instructions.It follows those rules and executes those instructions to the letter.Lets look at an example:Say you are launching a new eboo

22、k campaign designed to attract and convert three core audiences for your business.Heres what that typically looks like:1.You manually brainstorm,research,outline,write the asset,and generate images and designs to complete it.2.You manually construct a landing page to host the asset after brainstormi

23、ng and choosing a compelling headline,and determining an interesting value proposition for the page.3.You manually promote the landing page across paid advertising,site CTAs,and social media to drive downloads,manually adjusting the language of each promotional method to appeal to your three differe

24、nt audiences.Every step of the way,your traditional software makes this process more efficient.It helps you quickly publish and host the finished asset.It makes building a landing page easy and intuitive.And it makes it more efficient to schedule ads and social media posts in bulk.This is helpful,no

25、 doubt.But,every step of the way,youre in charge of giving the machine instructions and telling the machine what to do.And it follows them without deviation.Its like having an army of talented interns who follow your instructions literally.They dont offer new ideas.They dont innovate new approaches.

26、They just follow commands.A Quick Introduction to AI for Content MarketingAI is“the science of making machines smart.”6|AI for Content Marketing Blueprint A Quick Introduction to AI for Content MarketingAI is fundamentally different than traditional software.Lets stick with our ebook campaign as an

27、example.Instead of just doing what we say faster than if we did it manually,AI-powered content marketing technology can do things like:1.Automatically generate outlines,copy,images,ads,and social shares from text prompts or from work your human content teams have produced.2.Automatically test differ

28、ent landing page headlines and formats dynamically in real-time for all three of your different audiences,then display only the highest-performing ones to drive more downloads.3.Automatically serve different variations of ads,CTAs,and social shares to different audiences based on their preferences,m

29、otivations,and needs,then adjust those campaigns based on performance.Now,thats impressive on its own.But heres the real AI secret sauce:AI learns each time it tries to achieve your goals.Each time you promote your content,AI learns more about what copy and content your audiences like best.It learns

30、 more about what headlines work well.And it adjusts its approach to even better reflect an audience members behavior.So,the next time you go to create a content campaign,your AI tool isnt just following the playbook from the last one.Its actually following a new and improved one.Thats why AI is so p

31、owerful:It has the ability to unlock exponential performance gains over time the more you use it.If traditional software is like having an army of interns,AI is like having an army of pros at the top of their game working independently for you 24/7.Traditional software simply cant compete.And neithe

32、r can companies using it.In all this talk of AIs ability to learn and act on its own,you might worry about AI acting outside of your control.Given how powerful the technology is,its understandable to wonder about what youve seen in the movies.Dont worry.There are no killer robots and out-of-control

33、machines in the real world.While AI can act on its own to achieve a goal,you always control when it acts.Its not able to go send emails on its own while you sleep or do other tasks its not built specifically to do.(Now,make no mistake:There are plenty of legitimate concerns about how AI may use data

34、 or choose to achieve goals.)But,when you use AI,youre just using much smarter software to achieve a very narrow goal.Youre not unleashing some superhuman intelligence.About Killer Robots and Out-of-Control MachinesAI is fundamentally different than traditional software.AI learns each time it tries

35、to achieve your goals.7|AI for Content Marketing Blueprint A Quick Introduction to AI for Content MarketingMachine Learning and the Core Types of AIWeve established why AI is much differentand much betterthan traditional technology.Now,lets define a few final ways of thinking about AI that are impor

36、tant to fully grasp the subject.The term“artificial intelligence”is a category of technology,not a single tool.Its a broad suite of tools that leverage smart machines in different ways.These tools rely on“machine learning”to work their magic.Machine learning is the primary subset of artificial intel

37、ligence technology.Its how AI tools achieve goals on their own and learn from their efforts.There are a couple of steps to get a machine to be smart.First,humans have to train the machine.We show the machine data,then train it to recognize patterns in that data.Using those patterns,the machine learn

38、s how to achieve goals.Once fully trained,it can recognize those patterns and achieve those goals in the wild.It can also then train itself on what it learns rather than returning to its human teachers.For instance,we could train the machine to recognize high-performing blog post headlines.Once it l

39、earns,customers like you then use the machine to write blog post headlines.It learns even more from each blog post you publish,improving its performance over time.Thats all possible because of machine learning.Now,you might be asking yourself:What if the machine is trained on blog post headlines tha

40、t have nothing to do with my business?That can certainly happen.It doesnt mean the machine cant perform well.(Often,it can perform spectacularly.)But it does mean that an AI tool may not be specifically suited for your business needs.(After all,subject lines and their effectiveness vary wildly betwe

41、en industries.)Thats why custom training is so powerful.Custom training is when a machine learns from your data,not a generic dataset.AI tools like Writer can be trained on data from your specific business.They can learn how to write like you,in your specific tone and voice,not another brands.Now,ma

42、chine learning isnt the only term youll hear in discussions of AI,like:Deep learning Reinforcement learning Neural networks Topic modeling Robotics And many,many moreThese terms can be useful to learn.But you dont need to know all the jargon to understand how and where to apply AI in your business.M

43、achine learning is the primary subset of artificial intelligence technology.Its how AI tools achieve goals on their own and learn from their efforts.8|AI for Content Marketing Blueprint A Quick Introduction to AI for Content MarketingYou only need to know that there are three core applications of AI

44、:Language,Vision,and Prediction.Language AI.This is the ability of machines to understand and generate written and spoken words.Language AI technologies and terms you may encounter include:Natural language generation.Voice recognition.Natural language processing.Text analysis and summarization.Senti

45、ment analysis.An example of Language AI in your everyday life is Gmails Smart Compose feature.You type an email,and Gmail predicts how to complete your next sentence.Vision AI.This is the ability of machines to analyze and understand data from still images and videos.In essence,vision AI seeks to au

46、tomate tasks that the human visual system can naturally do.Vision AI technologies and terms you may encounter include:Computer vision.Video generation.Facial recognition.Emotion detection.Image generation.An example of Vision AI in your everyday life is the facial recognition that unlocks your iPhon

47、e.Vision AI determines if the face it is seeing is yours and,if it is,grants you access to the device.Prediction AI.This is the ability of machines to predict future outcomes based on historical data.With machine learning,predictions continually evolve and improve based on new data.The better the da

48、ta that goes in(the inputs),the better the predictions that come out(the outputs).Prediction AI technologies and terms you may encounter include:Personalization.Pattern recognition.Forecasting.Recommendation.An example of Prediction AI in your everyday life is the alerts from the weather app on your

49、 phone.The AI predicts it will begin raining in 20 minutes in your location,then notifies you.All three types of AILanguage,Vision,and Predictionapply to content marketing.Language AI can create/edit blog posts,ebooks,landing pages,ads,and social posts.You can also use it to generate and edit audio

50、and video content.Vision AI can generate original,eye-catching images for digital content.And it can automatically extract video clips from longer content and edit visuals.Prediction AI can predict content performance before you publish.It can also forecast which topics you should be creating conten

51、t around for maximum ROI.There are literally hundreds of use cases for AI in content marketing.But they all fall under one or more of these three core applications.Now,lets find one or more use cases for your work and business.All three types of AILanguage,Vision,and Predictionapply to content marke

52、ting.9|AI for Content Marketing Blueprint Finding AI use cases doesnt need to be rocket science.You dont have to go from where you are today to having fully AI-powered and AI-infused content marketing.(Though thats a worthy long-term goal.)All you have to do is figure out how AI can supercharge sele

53、ct tasks you do all the time(or wish you could do all the time).So,how do you do that?Start by listing out all the tasks you do in any given day,week,month,or quarter.Go down the list and ask three questions about each task.Is it data-driven?Are you using data to do the task?Alternatively,do you hav

54、e data you should be using to do the task,but youre not?Data is the lifeblood of AI systems.If your task is data-driven,AI can likely do it better and faster.Is it repetitive?Do you do the same thing over and over again to accomplish the task?Is there a process to accomplish the task that you can de

55、fine steps for?AI excels at augmenting or automating tasks that have standardized,repeatable steps.You also dont even need to automate an entire repetitive task with AI.You can look at making individual steps of the process better and faster using AI.Is it making a prediction?Almost everything we do

56、 as marketers is trying to predict an outcome or behavior.And making predictions is what AI does best.You dont have to answer“yes”to all three questions to have an AI use case.Answer“yes”to one or two questions,and the task is a likely use case for AI.Answer“yes”to all three questions,and it definit

57、ely is.Top AI Use Cases in Content MarketingTo show you whats possible,here are some of the top use cases that content marketers rely on AI for today:Develop intelligent content strategies and briefs.Develop and maintain editorial policies,brand standards,style guides,and content governance guidelin

58、es.Discover insights into top-performing content and campaigns.Distribute content at scale across different owned,earned,and paid channels.Generate,edit,and remix images,video,and audio to produce professional-grade content.Optimize website content for search engines.Recommend highly targeted conten

59、t to users in real-time.Predict which content will perform best and generate ROI.Repurpose content into different formats and styles.Test different content formats,headlines,lengths,etc.Transcribe presentations,podcasts,and webinars.Write and edit marketing copy,blog posts,website content,ebooks,whi

60、tepapers,case studies,and other collateral.How to Find AI Use Cases for Content MarketingAll you have to do is figure out how AI can supercharge select tasks you do all the time.10|AI for Content Marketing Blueprint How to Find AI Use Cases for Content MarketingTop Content Marketing Use Cases by Ind

61、ustryAnother way to look at AI use cases in content marketing is to draw inspiration for use cases by industry.Software-as-a-Service(SaaS)Predict the intent behind search topics,so you can create more content on topics being searched by consumers ready to do a demo or make a purchase.Streamline and

62、automate podcast creation and production to differentiate your SaaS brand in your industry.Predict which text,video,and imagery will lead to the highest number of conversions into product signups or app downloads.Surface topics and keywords where you have a unique competitive advantage to outrank be

63、tter-funded competitors.Automatically outline and generate blog posts for your target audiences and verticals.Financial Services Automatically outline,generate,and summarize long-form content assets,like ebooks and reports,to explain complex financial topics clearly to audiences.Standardize content

64、language and messaging to be more inclusive of audiences from all walks of financial life.Personalize content and messaging to a users specific financial data or goals,making it highly relevant to audiences with different incomes,financial targets,or levels of interest in specific financial products

65、.Generate outlines,scripts,and transcripts for hosted webinars or partner webinars.Scale content creation and improve writer productivity across teams and product lines.Healthcare Automatically generate content about common health conditions,symptoms,and medications.Improve operational efficiency by

66、 refining time-consuming processes like claims processing,denials,and collections.Deliver customized recommendations on health content based on a users content consumption habits.Generate summaries,outlines,and simplifications of longer-form and more technical health content.Automatically summarize

67、and simplify language from medical studies.Intelligently optimize existing healthcare content to rank higher in search.Standardize the usage of medical terminology across teams and departments.Ecommerce Dynamically test landing page headlines,copy,and content to improve conversion rates.Predict whic

68、h ad content and images will lead to the highest conversion rates.Automatically generate product descriptions.Automatically generate different variations of product listings and images at scale to fit the standards of different content channels.Intelligently recommend content and products based on c

69、onsumer preferences and behaviors.11|AI for Content Marketing Blueprint How to Find AI Use Cases for Content MarketingHow Content Teams Can Scale AIAny content marketing team of any size can use AI across a wide variety of profitable use cases.Once youve successfully used AI across some use cases,yo

70、u can turn your attention to scaling it.Here are some ways AI can help you scale content operations:Use custom training to train AI on your own content,tone,and style.That allows AI to create content,headlines,and summaries that sound like your brand and team.Use AI to create and enforce extensive t

71、eam-wide style guides.This automatically keeps content creators consistent without having to manage writers manually.Use AI to create and enforce common language and messaging across different assets.Automatically create AI-powered content using snippets and templates.This allows you to reuse conten

72、t that already exists.Use AI-powered insights to determine how teams are using current AI tools.Some tools can show you usage rates across teams.You can use that information to get more value out of your existing technology.Use AI to stay secure and compliant across use cases.Find AI platforms desig

73、ned to follow all privacy and data laws in your industry.Successfully scaling AI implementation depends on your teams current content maturity level.Content maturity refers to your ability to execute content strategies.More mature content organizations will get the most out of AI,plain and simple.As

74、 you pursue AI scaling,you need to gauge your content maturity level.To do that,Writer has a content maturity rating system detailing the five levels of content maturity.At each level,the system has recommendations on how to approach AI.Level 1:ChaoticTeams that have no formal content operations sho

75、uld focus on creating standardized content processes before bringing in AI tools.Do:Dissect the content strategies of the companies in your space;develop a basic content strategy framework.Dont:Use AI to start spewing keyword volume plays that can hurt your domain and brand before youve even started

76、.Level 2:PilotingTeams that are starting to develop a content strategy can use AI to speed up ideation and experimentation.Use AI tools to support writers to edit their own work,get help with top-of-funnel article outlines and first drafts,generate headlines,create FAQs for SERPs,and speed up landin

77、g page creation.Do:Invest in hiring at least 1 strong writer who is AI savvy.Build out a style guide that clearly defines your brand voice,messaging,audience goals,differentiated POVs in the market,and your head terms.12|AI for Content Marketing Blueprint How to Find AI Use Cases for Content Marketi

78、ngDont:Neglect to staff your team with strategic,skilled writers or become overly reliant on AI it can prevent you from getting to Level 3.Dont try to scale without building out the basics of your style guide and messaging.Level 3:ScalingTeams who have experience with creating quality content can us

79、e AI to scale.Use AI tools to build out blog posts from human-created search-optimized outlines,repurpose content into shorter snippets for different channels,like social media,and create distribution support content like newsletters,social posts,and metadata.Do:Invest in a business-grade AI platfor

80、m;connect with and learn from other marketing teams who are scaling with AI;get AI into your growth/demand marketing teams.Dont:Reinvent the wheel:learn how to prompt AI effectively;learn how to grow SEO traffic with AI.Level 4:SustainingTeams with a mature,scaled-up content operation can use AI too

81、ls to enhance their content strategy.Use AI to develop your own draft templates,train your own content models,find keywords,develop briefs,and analyze content performance.Do:Use a platform like Writer to build a library of customized templates for first drafts and develop training data for your own

82、AI models.Dont:Expect AI to do your research;the richer and more unique the stats and quotes you feed AI,the higher quality your output(and the better youll get TOFU content to rank).Level 5:ThrivingTeams with mature and integrated content operations can use AI to enhance all areas of their content

83、process.They can use AI to personalize content by identifying different customer cohorts to target with different types of content.Do:Think about ways AI can help with content personalization.Dont:Brag about how efficient,successful,and happy your content team is;keep learning!13|AI for Content Mark

84、eting Blueprint You have a foundational understanding of AI.You haveor know how to finduse cases for AI.Now,lets look at how real brands are using real AI technology to excel at content marketing.Software company increases content output by 500%iManages document management system helps you activate

85、the knowledge inside your organization.As an industry leader,the company was publishing a ton of content.But their small content team was underwater.They were swamped with a backlog of reviews and edits.It got so bad that they had to turn away authors who had valuable things to say to their audience

86、.The worst part?iManage knew their content was a hit with their audience based on the numbers.And they knew the audience wanted more.But they couldnt provide it.There was a big culprit to blame:The content team spent a huge amount of time making the same types of edits time and time again.They had c

87、onstant issues keeping writers consistent on language,style,messaging,and terminology.That changed when the team turned to AI.Using Writer,a leading generative AI platform,iManage vastly streamlined its content operations.The company used Writers AI-powered style guides to transform how they worked.

88、Instead of manual reviews,Writer automatically enforced style guidelines across all content creators.That meant iManages team no longer had to review pieces for consistency.Writers were now empowered to correct issues on their own.iManage was even able to customize Writer to learn their own speciali

89、zed terminology.That tailored the system to their exact needs,not some generic style guide.Heres what happened next:AI from Writer helped iManage remove these editing bottlenecks holding up publication.That freed up their writers to do what they do best:Create industry-leading content.As a result,th

90、e companys small content team went from publishing 200 articles a year to 1,000.And they did it without significantly increasing headcount.Top Companies Using AI for Content Marketing14|AI for Content Marketing Blueprint Top Companies Using AI for Content MarketingHigh-growth ecommerce startup saves

91、 35 hours per month,per writerAdore Me is a womens fashion ecommerce company that is in high-growth startup mode.As a high-growth startup,time and resources are everything to Adore Me.Employees wear a lot of hats and work in a lot of different areas of the business.Every hour(and dollar)spent on any

92、 given task means a missed opportunity to make an impact elsewhere.And Adore Me was spending a lot of time on mundane but necessary types of content creation.Adore Me thrives by creating content like product descriptions,ads,and press releases.But,creating this content was a massive time-suck for th

93、eir writers.Instead of coming up with the next big thing,they were bogged down creating core assets.That was a major disadvantage in a ruthlessly competitive and innovative industry.AI came to the rescue.Using AI-powered features from Writer,Adore Me could generate content automatically.That include

94、d product descriptions,Google and Facebook ads,and press releases.Adore Mes writers stopped spending hours crafting these assets.Instead,they started creating them in minutes by giving Writer bullet points as a guide.And the AI learned the companys style,so tone and brand were consistent across asse

95、ts and teams.As a result,Adore Me saves each of its writers 35 hours per month on these types of content creation tasks.In other areas,theyre saving up to 50%of the time it takes to create content.Is there an impact on the companys content creators?You bet.A hugely positive one.At every level,AI is

96、freeing up content resources.Those resources are now redeployed to bigger and better campaigns with higher impact.15|AI for Content Marketing Blueprint Top Companies Using AI for Content MarketingIntuit overhauls brand voice and inclusivityIntuit is the$100 billion company behind the hit accounting

97、software product QuickBooks.And,it had a problem.It had just overhauled the brand voice of QuickBooks,one of its leading products.The brand voice was now more engaging,relevant,and differentiated.At the same time,the company made a public commitment to making its language more inclusive.Being more i

98、nclusive meant using language that resonated more with people of different backgrounds.It also meant avoiding terms and phrases that might carry racist historical baggage.That wasnt the problem.In fact,audiences and employees loved the new initiatives.The problem was making sure that writers followe

99、d the standards consistently.To solve the challenge,Intuit leaders adopted Writers generative AI platform.Writers AI showed writers exactly when language needed to change in their work.It then empowered them to change it.That included adjusting writing to read at a fifth-to eighth-grade reading leve

100、l for clarity.It also included making writers aware of how to make language more inclusive.It even helped writers remove the passive voice from their work.This was all made possible due to custom training.The AI learned Intuits specific brand and inclusivity standards.Then,it deployed them across wr

101、iters and teams.Turns out,AI was a huge hit at Intuit.More than 300 people at Intuit ended up using Writer to follow brand guidelines.Staff also raved about how proud they were that the company had committed to inclusivity.All in all,doing the right thing also turned out to be the smart thing to do.

102、All in all,doing the right thing also turned out to be the smart thing to do.16|AI for Content Marketing Blueprint Ready to try out AI for yourself?Weve got you covered with 14 top-of-the-line AI tools for content marketing that you need to try today.WriterWriter is a generative AI platform that hel

103、ps you create content at scale.It does that by accelerating your writing workflow,from ideation to drafting to distribution,using the power of AI.With Writer,you can use AI to:Brainstorm content ideas.Generate first drafts in seconds.Automate brand,editorial,and style edits.Instantly produce content

104、 distribution.Repurpose content into different formats quickly.And much more.Writer is built specifically for teams with enterprise-grade functionality,data,and security features.Writers core features are designed from the ground up to harness the power of AI:Styleguide:Build an AI-powered style gui

105、de that enforces style and brand automatically and in real time.Terms:Writers AI also manages and enforces the specific language choices that matter to your brand.Snippets:With Writer,you can write something once,then use it endlessly on repeat to save time.CoWrite:Writer CoWrite automatically gener

106、ates content for headlines,press releases,blog posts,and more.Top AI Tools for Content Marketing17|AI for Content Marketing Blueprint Top AI Tools for Content MarketingNot to mention,Writer also offers the powerful ability to custom-train its AI on your specific content and data,so it produces outpu

107、ts that sound exactly like your brand.No other tool offers such a robust combination of AI capabilities specifically designed for teams.Use cases for Writer include:Content strategy:Automate and accelerate your content strategy by using Writer as a single source of AI-powered truth.Marketing:Create

108、high-quality,consistent content and messaging at scale.Editorial:Create and enforce consistent editorial guidelines across assets,teams,and products.Support:Empower agents to write better responses to customers.Documentation:Write clear,consistent,and scannable documentation.Learning and development

109、:Build high-quality learning content.Operations and IT:Roll out Writers AI capabilities across teams quickly with a fully compliant and secure platform HR:Improve communication and encourage healthy communication across teams.Writer offers two main licenses,Team(for 1-5 people)and Enterprise.The bes

110、t part?Its absolutely free to try.SIGN UP HERE18|AI for Content Marketing Blueprint 19|AI for Content Marketing Blueprint Top AI Tools for Content MarketingAI can now assist you with a range of content marketing tasks,and the only limit is your imagination.ChatGPT from OpenAI is an AI tool that resp

111、onds to natural language prompts.Just type in a question or command into ChatGPT,and it gives you a cohesive,complete answer.You can tell it to do common content marketing tasks like:Organize notes into outlines.Write short blog posts based on bullet points.Summarize transcripts and articles.Reword

112、or rewrite content.Brainstorm content ideas and headlines.Populate editorial calendars.And much,much more.ChatGPT doesnt replace content marketers.And you always need to verify its output.But,even so,it saves content marketers hours of time each day ideating and creating.Cohere provides a suite of t

113、ools that use AI to help you build custom AI-powered content solutions for your business.Using Coheres API,you can tap into large language models for a variety of use cases.That includes:Harnessing the power of content and language classification using its Classify product.Tapping into text generati

114、on capabilities with Cohere Generate.Uncovering trends in text using the companys Embed product.If you need help creating content for blogs,social,or email,AIs got your back.Copy.ai creates content in just a few clicks for a variety of content marketing use cases,including:Blog content.Sales copy.So

115、cial media content.Website copy.And much,much more.In the process,it helps you beat writers block,come up with new ideas,and get started writing faster.20|AI for Content Marketing Blueprint 1 C-suite Series:The 2021 CEO Study2 The State of Marketing Budget and Strategy in 20223 Leadership Vision for

116、 2021:Chief Marketing OfficerTop AI Tools for Content MarketingIf you need eye-catching original art for your content,AI can help.DALL-E 2 automatically creates and edits images based on the text prompts you give it.First,describe the image youd like DALL-E 2 to create.It can be almost anything you

117、want,in any style.Then,DALL-E 2 generates several professional-grade images that match your prompt in seconds.Its that simple.Its perfect for content marketers tired of combing through tired stock photos.Instead,why not generate stunning original art to go with each piece of your content?All-in-one

118、video and audio editing just became simple,thanks to AI.Descript uses AI to put professional-grade video and audio production in your hands.The tools simple UI makes it easy for anyone to produce videos,audio clips,transcripts,and more.Its perfect(and affordable)for podcast,webinar,and course produc

119、tion.And you dont need to hire pricy production firms to create multimedia content assets.Content repurposing is key to getting the most out of your content marketing.And AI can help you do it better,faster,and cheaper.GoCharlie is an AI writing tool that can turn YouTube videos into blog outlines.J

120、ust drop in a URL for your YouTube video,and GoCharlie fetches a complete blog outline.You can then have the tool generate a full blog post based on that outline.(It generates content,too.)Last,but not least,it can summarize content for you.21|AI for Content Marketing Blueprint Top AI Tools for Cont

121、ent MarketingAI doesnt just create content for you.It can also make your existing content better.Grammarly uses AI to automatically check your writing for typos and grammatical errors.But thats just the beginning.Grammarly also shows you how to adjust tone to achieve specific effects on your audienc

122、e.And,itll help you communicate with crystal clarity through writing recommendations.Its like having a professional editor on-call 24/7.Need to create blog posts fast?AI from Jasper can help.Jasper is an AI content generation tool that can write blog posts and generate images in seconds.First,tell J

123、asper what you want to write about.Then,provide it with a few bullet points to work off of.Click a button,and voila!Fresh content written by AI.Writers block is the enemy of every content marketer.AI from HyperWrite can help you beat it.After youve written a sentence in HyperWrite,it can complete yo

124、ur sentence or paragraph.From there,you can break through a blockor tell it to keep writing.No more staring at a blank page.No more banging your head against a wall trying to figure out what to write next.If youre creating content strategies without AI,youre at a disadvantage.MarketMuse is an AI pla

125、tform that identifies your top content opportunities.The platform uses AI to tell you which topics to target and how to rank for them.It even shows you what other pieces of content on Page 1 of SERPs missed,so you can outcompete them.Not to mention,MarketMuse generates AI-powered content briefs.The

126、briefs give your writers precise guidance on how to craft content that dominates.The result?Incredibleand predictablecontent performance.22|AI for Content Marketing Blueprint 1 C-suite Series:The 2021 CEO Study2 The State of Marketing Budget and Strategy in 20223 Leadership Vision for 2021:Chief Mar

127、keting OfficerTop AI Tools for Content MarketingWhat if you could automatically tailor your messages to an individual users preferences?AI platform Persado shows users the language that motivates them most to engage and act.Say goodbye to one-size-fits-all messaging.Persados AI actually knows what t

128、ype of language a user prefers.Then,it adjusts your content to make it maximally appealing to that individual.And it does it at scale across your entire audience.The result is higher rates of content engagement and increased revenue.Sometimes,you dont need to just create content.You need to say it i

129、n the rightor a differentway.Thats where AI from Wordtune comes in.Wordtune can rewrite and rephrase any piece of text you give it.It can also alter a piece of text to have a more formal or casual tone.It can even shorten or expand your text as needed.Want to write content like top brands do?Check o

130、ut AI from Writesonic.Writesonics AI has been trained on the top-performing copy from major brands.That means it can generate blog posts,landing pages,and other types of content like the pros.It also features a ChatGPT-like interface to prompt the AI writer with voice or text.23|AI for Content Marke

131、ting Blueprint AI is the future of content marketing because it solves content marketings biggest challenge:removing content bottlenecks that cripple performance and revenue.AI gives you the ability to 10X the impact of your content marketing team,no matter how big or small.That,in turn,makes it pos

132、sible to actually scale your content marketingan outcome impossible to achieve with traditional technology.And its just the beginning.AIs capabilities are rapidly improving,and its cost is dropping.Today,AI for content marketing is highly powerful,easy to use,and affordable across hundreds of use ca

133、ses.In the coming months,it will only grow more so.Businesses that invest in understanding AI,finding use cases,and testing tools will outcompete anyone doing things the old way.So,what are you waiting for?You have the understanding.You have the use cases.And you have the tools.Now,its time to get t

134、o work.Why AI Is the Future of Content MarketingAI is the future of content marketing because it solves content marketings biggest challenge.24|AI for Content Marketing Blueprint About Marketing AI InstituteMarketing AI Institute is an online education and event company that makes AI approachable an

135、d actionable to marketing leaders around the world.The Institute owns and operates Marketing AI Conference(MAICON),a global event that attracted 300 marketing leaders from 12 countries in its inaugural year,and Piloting AI for Marketers,a course series that teaches marketers and business leaders how

136、 to drive productivity,creativity,and performance with AI.Since its launch in 2016,Marketing AI Institute has educated tens of thousands of marketers on the present and future potential of artificial intelligence,and connected them with AI-powered technologies to drive marketing performance and tran

137、sform their careers.Today,our weekly newsletter subscriber list includes marketing leaders from major brands such as Accenture,Adidas,Adobe,Disney,Ford,IBM,KPMG,LEGO,LinkedIn,MasterCard,Mayo Clinic,Microsoft,Nasdaq,Nvidia,Oracle,and Samsung.Marketing AI Institutes founder and CEO is Paul Roetzer.Roe

138、tzer is founder and CEO of Marketing AI Institute,and founder of Ready North(formerly PR 20/20),HubSpots first partner agency.He is the author of Marketing Artificial Intelligence(Matt Holt Books,2022),The Marketing Performance Blueprint(Wiley,2014)and The Marketing Agency Blueprint(Wiley,2012),and

139、creator of the Marketing AI Conference(MAICON).About WriterWriter is the leading generative AI platform built for the needs of companies and teams.Unlike other AI products,Writers training happens securely on a companys own provided data and their style and brand guidelines.The result is content tha

140、ts consistent and on-brand,whether the initial text came from humans or from AI.Writer is enterprise-grade with all of the security and data privacy features needed for organization-wide rollouts.Writer is deployed widely at leading companies like UnitedHealthcare,Accenture,Intuit,UiPath,HubSpot,Spotify,Hilton,Uber,and Deloitte.