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1、Employer Brand Index 2024June 3 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 4Foreword 6David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 10Methodology 14Country Analysis 20Employer Brands in the UK 22Employer Brands in South Africa 24Employer Brands in China 26Employe

2、r Brands in France 28Employer Brands in Germany 30Employer Brands in India 32Employer Brands in Italy 34Employer Brands in Japan 36Employer Brands in Saudi Arabia 38Employer Brands in Malaysia 40Employer Brands in the Netherlands 42Employer Brands in South Korea 44Employer Brands in Spain 46Employer

3、 Brands in Trkiye 48Employer Brands in UAE 50Employer Brands in USA 52Our Services 54Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered ac

4、countancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is official

5、ly approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBra

6、nd Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading b

7、rand valuation consultancyFor business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all other enquiries:+44 207 389 ForewordDavid Haigh Chairman&CEO,Brand Finance6Brand Finance Employer Brand Index use their brands to compete for

8、more than just customers.Prospective and current employees are also influenced by brands,so a successful employee branding proposition can substantially raise the level of talent a company is able to employ and retain.This,in turn,can have a quantifiable financial impact on the bottom line.Companies

9、 recognise the stakes and are fiercely competing to ensure they have teams in place with the necessary skills and experience to add value.In that context,it is no surprise that Brand Finance is increasingly asked to benchmark companies against their peers competing for the same talent.The inaugural

10、Employer Brand Index answers that call by indicating what prospective employees think about when considering where and whether to apply for jobs.The data assesses perceptions such as brand reputation and sustainability to demonstrate the effect those measures have on the overall outcomes of a compan

11、ys approach to hiring and retaining top talent.The results can be used to calculate the financial implications of employer branding.When researching the Employer Brand Index,our team asked about respondents perceptions of their current employer,but we did not include those responses in the overall i

12、ndex.In bespoke projects we have measured how employees feel about their work environments and modelled the financial effects of easier and higher quality recruitment,more effective and engaged staff,and higher retention,which of course translates into lower costs for recruitment and retraining.The

13、questions in this study were the same when asking about external views on other employers,or internal views of the respondents current employer.We ran two sets of analyses with these results.Using the external viewpoints,we calculated the drivers of importance for consideration to apply for an emplo

14、yer,and using the internal viewpoints,we calculated the drivers of retention what talent mulls over when considering whether to remain or resign.A LinkedIn report on global talent trends finds that hiring continues to decline,but the rate of decline is slowing,indicating a stabilisation.According to

15、 LinkedIn chief economist Karin Kimbrough,employers are hiring but at a more cautious pace,and employees are staying put for longer.As companies gradually ramp up their talent acquisition,competition for the best workers will intensify,and it will be increasingly important that talent strategies are

16、 data-driven and incorporate the perception of employer brands.Hiring decisions are high stakes in a rapidly evolving market where outstanding employees are necessary not only to stay ahead of innovation,but to boost resilience against labour market shifts and macroeconomic volatility.Data such as t

17、he Employer Brand Index equips companies with the information and intelligence they need to make the right decisions in their quest to attract top talent and build optimal teams.Ranking A 1110Brand Finance Employer Brand Index 2024Ranking AnalysisIn 2024,companies are battling in a war for talent,an

18、d theyre using their brands to secure a victory.Last year,the job market was more resilient than anticipated considering geopolitical volatility and rising inflation,but the economic slowdown is expected to catch up with job creation in 2024.The International Labour Organization(ILO)forecasts a slig

19、ht rise in unemployment,as rapidly advancing technological development continues to test labour market resilience.To effectively navigate these conditions,employers must ensure their retention strategies effectively reduce turnover to boost their own workforce resilience,while attracting the best ca

20、ndidates from the pool of 2 million workers expected to join the labour market as ILO predicts the global employment rate to rise 1%Employer branding is the cornerstone of any talent strategy as candidates increasingly consider the values and reputation of a company when deciding whether to join or

21、stay.The Brand Finance Employer Brand Index(EBI)contains indispensable insights to inform talent recruitment strategies,based on surveys of respondents in dozens of sectors,located in 16 countries.Brand Finance researchers gathered respondents opinions of various brands to determine how strongly the

22、yre perceived as a desirable place to work based on factors ranging from vision to business strategy to training to salaries to culture.These responses were then incorporated into a drivers analysis to identify which were the most important to decision making.The responses were benchmarked against o

23、ther brands in the respective countries to compile the final index.Benchmarking in this way accounts for differences in response patterns in each market.Attitudes vary widely depending on locationThe results of this study highlight how different attitudes are by country.This variation emerges both i

24、n broad attitudes towards sectors,as well as in what drives prospective employees to want to join and stay at an organisation.For example,in the U.S.,Korea and Trkiye,having a prestigious brand is the most important driving factor on why people join companies,while it is one of the least important r

25、easons in Japan,China,India,and Malaysia.In UAE,Saudi Arabia and France,a sense that the work will be enjoyable and rewarding is the most important factor people think about when considering a new role.Interesting insights also emerge when comparing why people consider accepting roles with employer

26、brands versus why they stay.In all three countries where the allure of a prestigious brand is a top factor in attracting employees,it is the least important reason why they wish to stay.In these cases,factors like enjoyable and rewarding work or salary and remuneration become the most influential fa

27、ctors.In Italy,there is a similar shift in whats important to employees as they move from accepting a role to thinking about whether to stay at an employer.When attracting Italian talent,an inspiring vision is the most important driver,but for retention,this drops to the seventh position-a great wor

28、k-life balance rises from the twelfth to the top spot.Understanding these nuances presents a powerful advantage for companies developing and refining their employer brand strategies.This perception data enables employers to tailor their approach to top talent with a focus on what matters most to can

29、didates within specific markets while addressing the needs of both prospective and current employees.Understanding market-specific employer brand perceptions and wider industry trendsThe 2024 Employer Brand Index research is focused solely on the perceptions of respondents within each brands home ma

30、rket,therefore,comparing raw scores across markets can be misleading.However,the data does shed light on broader trends regarding how different sectors are perceived in different markets,again revealing significant differences in these perceptions based on location.ApparelApparel is big draw for tal

31、ent,particularly athletic wear.Puma,Adidas,and Nike are each perceived as winning employer brands in their respective markets Puma,with an Employer Brand Index score of 98.5 out of 100,and Adidas(96.6)were the top two employer brands Ranking Analysisin Germany,Nike(93.1)scored highest in the U.S.,an

32、d Zara(87.1)was the second highest in Spain.Pumas high Employer Brands Index score stems from its scale.Customer perception is heavily influenced by mental availability and the same holds true for potential employees-Puma scores exceptionally well in familiarity among those in the apparel industry i

33、n Germany.The company is also perceived strongly on image drivers,for instance,87%of respondents in Germany agree that Puma has A great business strategy.In each of the 15 drivers,Puma is considered top or close to the top in the market,most notably in having an inclusive workplace culture capable o

34、f attracting top talent,ensuring work is enjoyable and fun,and being an employer who is considered well managed and governed.Adidas and Nikes high Employer Brand scores can be attributed similarly to Pumas,driven by their strong consideration and familiarity.AirlinesWith a reputation for offering tr

35、avel opportunities and perks,air travel is viewed as an aspirational industry and airlines have successfully cultivated high Employer Brand perceptions within their home markets.This is particularly evident in the cases of flag carrier airlines Emirates(97.0)and Turkish Airlines(93.8),both of which

36、rank first in their respective markets.These airlines score well in areas such as training and development,competitive salaries,and overall employer reputation.Within the UAE,93%of respondents agree that Emirates has An inspiring vision,while 94%agree that it has A great reputation an employer and 9

37、6%agree that the brand has A great internal culture and Employs top talent in the industry.TelecomsPerceptions of telecoms brands as employers in the west has changed.20 years ago the brands were seen as exciting and dynamic.Those feelings have since subsided and the mantle has passed to Middle East

38、ern brands.In the research,prospective employees rated 13brands such as e&(etisalat and)(87.4),stc(85.0),and Turkcel(84.6)particularly highly within their home markets.In the Middle East,its an industry on the rise,where leading brands are perceived as at the forefront of innovation and as advancing

39、 their countries economic progression.In comparison,telecoms brands in Western Europe and North America,such as the UKs Vodafone and BT,face threats of commoditisation and only a handful make the top 10 in their respective markets.95%of respondents in the UAE agreed that e&(etisalat and)is A prestig

40、ious brand and 88%agreed it has An inspiring vision.Similarly,85%and 89%agreed the same about stc in Saudi Arabia.In comparison in the UK,only 65%and 59%agreed with the same statements for BT(67.4)and 75%and 61%for Vodafone(61.7).BanksBrand Finance data reveals that banking brands are similar to tel

41、ecoms in that there is a key region where the perception is different from the global view.Banking brands in Europe and North America are now less respected as employer brands than counterparts in markets such as South Africa.Four of the top six rated employer brands in South Africa were from the ba

42、nking industry:Standard Bank(90.0),First National Bank(80.0),ABSA(79.5)and Nedbank(74.3).Standard Bank scores a perfect 10 in 5 separate metrics,including the top two most important drivers of consideration:Employs top talent in the Industry and The work is enjoyable and rewarding.In North America a

43、nd Europe,banking brands perform poorly in comparison to other parts of the world.One explanation could be that in Europe and North America,the trust and respect associated with banks has been eroded by financial crises and scandals,while in other markets,the banks are not encumbered with those lega

44、cies and maintain a perception as respectable employer brands.Chase(59.6),the highest ranked U.S bank in the study,saw only 66%of US respondents agree that it had An inspiring vision,64%agree it had A great business strategy,and 56%agree it had A great Ranking Analysisinternal culture.In comparison,

45、Maybank(92.2),Malaysias top ranked employer brand,saw a considerably higher 88%,88%and 79%of respondents agree with the same claims.FMCGWithin the Fast Moving Consumer Goods (FMCG)industry the research found that generally,more sophisticated European and North American markets saw higher perceptions

46、 of employer brands in this sector.This was particularly the case in Italy where Lete(79.3),Loacker(78.7)and San Benedetto(76.5)all featured within the top five employer brands in the country.TechLeading technology-producing countries,such as Japan and South Korea,unsurprisingly have tech brands as

47、some of their leading employer brands.Five of the top ten Japanese employer brands hail from the tech or electronics sectors.Japanese candidates awarded Sony(85.3)leading scores for having A prestigious brand and reported strong perceptions of Sony providing enjoyable and rewarding work,which is the

48、 top driver of employee consideration and retention in the country.In South Korea,the various Samsung and SK brands occupy six positions out of the top ten employer brands in the country.Oil&GasOil and gas employer brands top three markets in the research:the UK(BP 75.0),Spain(Repsol 87.1)and Saudi

49、Arabia(Aramco 86.6).All three brands have made concerted efforts to attract top talent a battle for STEM workers made increasingly competitive by the rise of big tech companies.These recruitment efforts appear to have paid off for Aramco and BP-89%and 80%of respondents in their home markets agree th

50、at they Employ top talent in the industry.However,Repsol has room to build a stronger perception for this metric with 60%of respondents in Spain agreeing that it employs top talent.MethodologyResearch Methodology2024 Employer Brand IndexMarkets of ResearchThe Index offers insight into internal and e

51、xternal perceptions of employer brands in up to 16 markets of research,providing a baseline for strategies to attract employees.+Financial Services(Banking and Insurance)+Telco,Media,Tech(including IT Services)+Oil&Gas/Energy +Professional Services (Commercial/Legal Services)+Retail+Automotive (sele

52、cted markets)+FMCG (selected markets)Industries+Target Industry Professionals +Full Time or Part Time EmployedTarget Audience+Q4 2023 Fieldwork for Q1 2024 Results Survey Time Period+Online Interviews Survey Method+Top Brands from Brand Finance Rankings +16 Markets of Research +11,000 RespondentsSur

53、vey Coverage16Brand Finance Employer Brand Index 2024Key Survey Questions ABackground and Selection questions1What best describes your current situation?2From the list below,please choose the one that best describes your seniority level at your company.insert List3What department do you work in?inse

54、rt List4Please select the industry of your current employer:insert List5And now please select the industry/industries you have worked in previously/are/would seriously consider and are knowledgeable about:insert List6What is the name of your current employer?autocomplete open ended7How many years ha

55、ve you been working for your current employer?8Roughly,what is the total number of employees in your company?9Which of the below best describes the scale of your companys operations?10Are you?select Gender11What is your age?BQuestions about current Employer1How likely are you to recommend current pl

56、ace of work as an employer to yourfriends and family?2To what extent do you agree or disagree with these statements about your current employer?3How would you rate your current motivation to perform well for yourself and the business at your current employer?4Which of the below statements best descr

57、ibes your position regarding your current role?CQuestions about other brands1How familiar are you with this brand organization thinking about it as an employer?2When thinking about the following brands,indicate how much the following statement applies?3Would you consider working for any of these bra

58、nds?insert ListDList of Image Statements 1Salaries and remuneration are excellent2Offers excellent training and development opportunities3Employs top talent in the industry4The work is enjoyable and rewarding5An inspiring vision that matches my values6A great business strategy7A great internal cultu

59、re8A great work life balance9A great reputation as an employer10A prestigious brand11The company is committed to the environmental aspects of sustainability(e.g.climate change,avoiding waste/pollution,preservation of wildlife etc.)12The company is committed to the social aspects of sustainability(e.

60、g.flexibility,equality,diversity etc.)13The company is accommodating to staff at all stages of life and from all backgrounds14The company is being well managed and governed(e.g.has a competent,diverse,and experienced leadership,treats customers and suppliers fairly,not corrupt etc.)15The company off

61、ers good flexibility through hybrid working from home or fully remote optionsResearch MethodologyResearch Methodology2024 Employer Brand Index StructureThe Brand Finance 2024 Employer Brand Index is based on an anonymous online survey of part-time and full-time employees in the target industries in

62、16 markets to understand external perspectives of the worlds biggest employer brands.The index is based on direct responses from potential employees.The assessment is based on responses of those familiar with brands in the same industry as their current employer,as well as 15 employer-related attrib

63、utes in 6 key topics and finally,a question on whether they would consider applying to the brand.In addition,the respondents were asked the same set of statements about their current employer.However,these were not included in the final Employer Brand Index and have been used to analyse what drives

64、retention within brands.The brand attribute questions are asked on a 5-point Likert Scale.Employer Brand IndexAppeal50%Familiarity25%50%of the weighting of the Employer Brand Index is split between Familiarity and Consideration.Well-known brands tend to attract a higher volume of applicants and ther

65、efore,have a larger pool from which to select the best talent.50%of the weighting is split between the 15 drivers in accordance to their importance weighting in each market.These weightings vary on a country by country basis.Salary&BenefitsDevelopmentLeadershipCultureSustainabilityBrandConsideration

66、25%ValueDrivers50% 1918Brand Finance Employer Brand Index 2024Country A 2322Brand Finance Employer Brand Index 2024Employer Brands in the UKReputation as an employer and being a prestigious brand were the top two drivers of prospective employees considering their next employer in the UK,comprising 9

67、.7%and 8.3%of decision-making.However,once in a place of work,these dropped down the list to 5.9%and 1.8%,respectively,of the reasons people remain at their employer.These drivers were replaced by the work is enjoyable and rewarding and salaries and remuneration,demonstrating that although brands an

68、d reputation will get people in the door,that isnt what makes them stay.Looking at the Top 10 Employer Brands,BP,claims the top spot after a successful campaign in 2023 around its new EVP.It was closely followed by two long standing and well-loved UK institutions,Marks&Spencer,a high street retailer

69、,and the BBC,the UKs public service broadcaster.At an individual employee driver level,it is noteworthy that the three branches of the armed forces come in first,second and third on Offers excellent training and development opportunities,the order of which will no doubt cause rivalry and friendly co

70、ntention.Reckitt,the consumer goods manufacturer,features in the medal table on no less than 9 of the 15 drivers,and despite not being as well-known as some of the other brands in the Employer Brand Index,it outperforms those who are familiar with it,with the highest driver score of any brand in the

71、 ranking.The study covered a total of 186 brands in the UK.To learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you ag

72、ree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more im

73、portant the driver,the larger and higher it is displayed on the charts to the left.Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in the UK2024 RankBrandIndustryEBI1BPOil&Gas75.02Marks&SpencerRetail&e-Commerce75.03BBCMedia74.54ShellOil&Gas73.65SkyTelecoms73.4

74、6TescoSupermarkets72.77O2Telecoms71.28UnileverRetail&e-Commerce71.19NHSGovernment67.910BTTelecoms67.411BarclaysBanks66.212EETelecoms65.913British American Tobacco Plc Tobacco65.914BootsRetail&e-Commerce65.715GrantsSpirits65.316WarburtonsFood64.117MorrisonsSupermarkets62.518ReckittRetail&e-Commerce62

75、.419British AirwaysAirlines62.220The TelegraphMedia62.0Responses gathered from those working in the respective industry of each brand.3(Three);AIG;Aldi Sd;Allen&Overy;Allianz;Amazon;AON;Arcadis;Argos;Arriva;Arup;Asda;Associated British Foods;AstraZeneca;Aviva;B&M;B&Q;BAE Systems;Bain&Company;Baker T

76、illy;Bank of Scotland;Barclays;Barratt Developments;BBC;BCG;BDO;Beavertown Neck Oil;bet365;Blackrock;Boots;BP;Brand Finance;Brewdog;British Airways;British American Tobacco Plc;British Gas;Britvic;BT;Bupa;C&C Group;Camden Hells;Capgemini;CBRE;Centrica;Churchill;Clifford Chance;Compass Group;Conagra;

77、Coutts;Crowe Horwath;Debenhams;Deloitte;Diageo;Direct Line;dpd;DS Smith;E.ON;Edrington;EE;Elsevier;EY;Financial Times;First Direct Bank;First Rail;Freshfields Bruckhaus Deringer;FTSE Russel;Gatwick Airport;giff gaff;Goldman Sachs;Good Energy;Google;Grant Thornton;Grants;Greggs;GSK;Halifax;Heathrow A

78、irport;Homebase;HSBC;Iceland;Imperial Brands Plc;INEOS;Infosys;Interbrand;ITV;J.P.Morgan;JD Sports;JLL;John Lewis;Johnson Matthey;Kantar;KPMG;Landor;Legal&General;Lidl;Linklaters;Lloyds Bank;LSEG;LV=(Liverpool Victoria);Marks&Spencer;Mars;McCann;McKinsey;Metro Bank;Microsoft;Mondelez;Monzo;Morrisons

79、;Mott MacDonald;National Grid;Nationwide Building Society;NatWest;NHS;npower;O2;OC&C;Ocado;Ogilvy;Oliver Wyman;Openreach;Ovo;PA Consulting;Parcelhub;PepsiCo;Persimmon;Plusnet;Post Office;Prudential;PwC;randstad;Reckitt;Revolut;Rothschild&Co;Royal Bank of Scotland;Royal Mail;RSM;Sage;Sainsburys;Sains

80、burys Bank;Schroders;Scottish Power;Scottish Widows;Screwfix;Segro;Shell;Shell Energy;Siegel+Gale;Skipton Building Society;Sky;Slaughter and May;Sports Direct;Standard Chartered;Starling Bank;SYKES;TalkTalk;Tata Global Beverages;Tate&Lyle;TCS;Tesco;Tesco Bank;The Army;The Coca-Cola Company;The Co-op

81、erative;The Cooperative Bank;The Guardian;The RAF;The Royal Navy;The Telegraph;The Times;Thomson Reuters;Transport for London;TSB Bank;TUI;Unilever;Utility Warehouse;Virgin Media;Virgin Money;Vodafone;Waitrose;Walkers;Warburtons;Waterstones;Wolff Olins;Wolters Kluwer;WTW;Yorkshire Tea All Brands Sur

82、veyedSalaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA pres

83、tigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderati

84、onBBCShellO2Familiarity NHSBBCTescoSalaries and remuneration are excellent FTSE Russell Clifford ChanceINEOSOffers excellent training and development opportunities The Army The RAFThe Royal NavyEmploys top talent in the industry UnileverReckitt The TelegraphThe work is enjoyable and rewarding Reckit

85、t INEOSFTSE Russell An inspiring vision Reckitt UnileverGood EnergyA great business strategy Reckitt Associated British FoodsGood EnergyA great internal culture EdringtonReckitt Good EnergyA great work life balance Good Energy Reckitt Associated British FoodsA great reputation as an employer Marks&S

86、pencer DiageoAssociated British FoodsA prestigious brand Marks&Spencer ReckittUnileverThe company is committed to the environmental aspects of sustainability Good Energy FTSE RussellReckittThe company is committed to the social aspects of sustainabilityGood Energy INEOS FTSE RussellThe company is ac

87、commodating to staff at all stages of life and from all backgroundsLSEG Good EnergyFTSE RussellThe company is being well managed and governed INEOS ReckittGood EnergyThe company offers good flexibility through hybrid working from home or fully remote optionsLSEGEdringtonGood EnergyDrivers of Employe

88、e Consideration and Retention by Country Brand Finance Plc.2024Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 2524Brand Finance Employer Brand Index 2024Employer Brands in South AfricaIn South Africa,perceptions of employing top talent and“enjoyable and rewarding”work wer

89、e the two most important drivers of consideration.At the same time,“a great internal culture”was the most critical driver of employee retention.Standard Banks high Employer Brand Index(EBI)score,the highest score by almost 10 points,is driven by many outstanding scores,where the bank scores a perfec

90、t 10.Standard Bank scores a perfect 10 in 5 separate metrics,including the top two most important drivers of consideration,“Employs Top talent in the Industry”and“The work is enjoyable and rewarding”.First National Bank,the second strongest South African brand in the ranking,also scores a perfect 10

91、 in“The work is enjoyable and rewarding”and high scores in“A prestigious brand.”Banks and Insurance companies dominate the medal table.Still,Woolworths,a retail brand,is notable for its outstanding scores in several metrics,such as“A great internal culture”and“The Company is being well managed and g

92、overned.”The study covered 100 brands in South Africa,providing a comprehensive overview of the market and employee engagement.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these stateme

93、nts about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and

94、higher it is displayed on the charts to the left.Employer Brands in South Africa2024 RankBrandIndustryEBI1Standard BankBanks90.02First National BankBanks80.83WoolworthsRetail&e-Commerce80.14AbsaBanks79.55VodacomTelecoms76.96NedbankBanks74.37Old MutualInsurance73.88SanlamInsurance66.49Metropolitan He

95、althInsurance65.910SasolOil&Gas65.811OUTsuranceInsurance65.812ClicksRetail&e-Commerce65.613MomentumInsurance64.214Dis-Chem PharmaciesRetail&e-Commerce63.915Capitec BankBanks63.416Food Lovers MarketSupermarkets62.617EngenOil&Gas61.818BidvestExchanges61.519CheckersSupermarkets61.220LibertyInsurance61.

96、0Responses gathered from those working in the respective industry of each brand.Standard Bank;First National Bank;Woolworths;Absa;Vodacom;Nedbank;Old Mutual;Sanlam;Metropolitan Health;Sasol;OUTsurance;Clicks;Momentum;DIS-CHEM PHARMACIES;Capitec Bank;Food Lovers Market;Engen;Bidvest;Checkers;Liberty;

97、Pick n Pay;Investec;MultiChoice;JSE;MTN;game;African Bank;Discovery;Wesbank;Telkom;Santam;TymeBank;Rand Merchant Bank;Builders Warehouse;Hollard;PSG;Clientele;Auto&General;Mweb;Sappi;Afrihost;Mondi;Naspers;Liquid Telecoms;iConnect;Google;Microsoft;Pep;Shell;Cell C;Eskom;Jet;accenture;Spar;OK Furnitu

98、re;Incredible Connection;U-Save;Coronation;Lewis;Chevron;Shoprite;SaveRight;Choppies;Tiger Brands Ltd;Truworths;Clover Industries;The Coca-Cola Company;Unilever;Nederberg Wine;Mediclinic;Netcare;Sedgwicks Old Brown;Mr Price;Heineken;Rcl Foods;Robertson Wine;Deloitte;Bain&Company;Distell;Oceana Group

99、;Transnet;Dimension Data;Life Healthcare;KPMG;TCS;PwC;Nestl;Growthpoint Properties;McKinsey;EY;Certivatic;OC&C;Sinopec;BCG;Grant Thornton;BDO;RSM;Oliver Wyman;Ab Inbev;Italtile All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remunerati

100、on are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to th

101、e environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationStandard BankFirst Nationa

102、l BankVodacomFamiliarity VodacomTelkomMTNSalaries and remuneration are excellent PSGInvestecJSEOffers excellent training and development opportunities AbsaWoolworthsPSGEmploys top talent in the industry Standard BankFirst National BankBidvestThe work is enjoyable and rewarding Standard BankRand Merc

103、hant BankMetropolitan HealthAn inspiring vision Old MutualMetropolitan HealthMomentumA great business strategy Standard BankWoolworthsTymeBankA great internal culture WoolworthsAbsaMomentumA great work life balance AbsaSanlamMomentumA great reputation as an employer NedbankSanlamPSGA prestigious bra

104、nd WoolworthsStandard BankOld MutualThe company is committed to the environmental aspects of sustainability WoolworthsFood Lovers MarketPSGThe company is committed to the social aspects of sustainabilityOld MutualSanlamRand Merchant BankThe company is accommodating to staff at all stages of life and

105、 from all backgroundsJSEInvestecPSGThe company is being well managed and governed WoolworthsStandard BankRand Merchant BankThe company offers good flexibility through hybrid working from home or fully remote optionsPSGLibertyOld MutualMost ImportantConsiderationConsiderationRetentionRetentionLess Im

106、portantTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 2726Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantE

107、mployer Brands in ChinaChinese individuals prioritise factors such as achieving a healthy work-life balance,engaging work,and competitive salaries when considering joining a company.However,the significance of these factors shifts over time,with well managed and governed and governed organisations b

108、ecoming the top priority for long-term commitment.Ultimately,the decision to remain with a company is influenced by broader organisational dynamics,including management practices,workplace culture,and social responsibility efforts.WeChats robust EBI is driven by its influence in the media sector and

109、 the reputation of its parent company,Tencent,in the technology industry.The high EBI underscores WeChats commitment to providing competitive salaries,comprehensive benefits packages,and fostering a positive work environment,all of which serve to attract and retain top-tier talent.The medal table pr

110、ominently features six liquor companies(Luzhou Laojiao,Tsingtao,Yantai Changyu,Zhujiang,Yanjing,Wuliangye Yibin)and six retail brands(Easy Joy,Freshhema,Suning,Intime Department Store,Tmall,Alibaba).While these names might not be globally popular,their presence highlights Chinas thriving domestic em

111、ployer market.These companies excel at attracting talent despite lacking international fame,suggesting a strong employer branding focus within the Chinese market.The study covered a total of 159 brands in China.Consideration:When thinking about the following brands,indicate how much the following st

112、atement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of inte

113、nt to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in China2024 RankBrandIndustryEBI1WeChatMedia86.32SF ExpressLogistics85.13HuaweiTechnology83.64TencentMedia81.65TikTok/DouyinMedia80.36ICBCBanks79.37JD

114、 LogisticsLogistics77.78TaobaoRetail&e-Commerce74.99JD.comRetail&e-Commerce74.410HaitianFood72.511AlibabaRetail&e-Commerce71.612BaiduMedia71.413TmallRetail&e-Commerce69.414iQiyiMedia68.515China MobileTelecoms68.516FreshhemaSupermarkets68.117Master KongFood68.118WeiboMedia67.619Agricultural Bank Of C

115、hinaBanks67.520China TelecomTelecoms67.1Responses gathered from those working in the respective industry of each brand.WeChat;SF Express;Huawei;Tencent;TikTok/Douyin;ICBC;JD Logistics;Taobao;JD.com;Haitian;Alibaba;Baidu;Tmall;iQiyi;China Mobile;Freshhema;Master Kong;Weibo;Agricultural Bank Of China;

116、China Telecom;China Unicom;Yili;Bank of China;Xiaomi;China Construction Bank;China Merchants Bank;Wuliangye Yibin;Bilibili;Tsingtao;Mengniu;Kweichow Moutai;Nongfu Spring;China Life;Postal Savings Bank;Xiang Piao Piao;Luzhou Laojiao;Meituan;OPPO;Yanjing;GD Power Development;China Post;Vivo;Lenovo;Tou

117、tiao;GOME;Bank of Communications;Watsons;State Grid;BYD;Suning;Want Want;Bright Dairy;ZTE;China Resources Enterprise;Industrial Bank;Sinopec;CHINA YANGTZE;NetEase;PetroChina;Vitasoy;Yantai Changyu;EMS;Ping An Bank;Guangzhou Development Grp;Liuge Hetao;Datang Power;Ping An;China CITIC Bank;China Ever

118、bright Bank;PICC;Shanghai Pudong Development Bank;Zhujiang;Easy Joy;Hebei Hengshui Laobaigan;Vanguard;Intime Department Store;Jiangsu Yanghe;Huadian Power International;T Group;Geely;Wanhua;ENN;GAC;Shede Spirits;SPIC;Pinduoduo;China Minsheng Bank;YY Live;Taikang;CNPC;Youku;VIP.com;Shanxi Xinghuacun

119、Fen Wine;CGN;Shuanghui Group;Huaneng Power International;Xinjiang Zhongtai Chemical;CNOOC;Red Star Macalline;Anhui Gujing Distillery;Wilmar;Easyhome;China Guangfa Bank;Cainiao;Cosl(China Oilfield Services Limited);Yunda Express;Nio;New World Department Stores;Zto Express;Orient Securities;Huya;Shiji

120、 Hualian;Bank of Nanjing;Changan;Rongsheng Petrochemical;FAW;Lianhua Supermarket;Hua Lian Supermarket;STO Express;Yonghui;CHINA CINDA;Xpeng;Shenzhen Kaifa Technology;China Cosco Shipping;Zhong An;Saic Motor;China Pacific Insurance;YTO Express;Guotai Junan Securities;Sinotruk;Li Auto;Great Wall;JAC M

121、otors;BAIC Group;Chery;Dongfeng;Foton;Yutong;Fulongma;Seres;Joy City;Loncin Motor;Best Express;Google;Microsoft;PwC;BCG;Grant Thornton;McKinsey;OC&C;Bain&Company;Deloitte;KPMG;RSM;BDO;EY;Baker Tilly;Oliver Wyman;Crowe Horwath All Brands SurveyedDrivers of Employee Consideration and Retention by Coun

122、try Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation

123、 as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully r

124、emoteBrandConsiderationWeChatSF ExpressTikTok/DouyinFamiliarity SF ExpressWeChatTikTok/DouyinSalaries and remuneration are excellent HuaweiTencentiQiyiOffers excellent training and development opportunities HuaweiTencentWeChatEmploys top talent in the industry TencentHuaweiXiaomiThe work is enjoyabl

125、e and rewarding Kweichow MoutaiIntime Department StoreYanjingAn inspiring vision HuaweiHaitianAgricultural Bank Of ChinaA great business strategy Luzhou LaojiaoICBCBank of ChinaA great internal culture Luzhou LaojiaoGuangzhou Development GrpXiang Piao PiaoA great work life balance HuaweiChina Mobile

126、TencentA great reputation as an employer Agricultural Bank Of ChinaTsingtaoWuliangye YibinA prestigious brand SuningTmallGD Power DevelopmentThe company is committed to the environmental aspects of sustainability CHINA YANGTZEGuangzhou Development GrpFreshhemaThe company is committed to the social a

127、spects of sustainabilityLuzhou LaojiaoCHINA YANGTZEAlibabaThe company is accommodating to staff at all stages of life and from all backgroundsFreshhemaAgricultural Bank Of ChinaYantai ChangyuThe company is being well managed and governed Guangzhou Development GrpFreshhemaEasy JoyThe company offers g

128、ood flexibility through hybrid working from home or fully remote optionsLuzhou LaojiaoZhujiangPing An BankTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 2928Brand Finance

129、 Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in FranceWhen evaluating potential employers,French individuals prioritise factors like enjoying and finding their work rewarding,having flexible hybrid/remote work options,and experienc

130、ing a positive internal culture.The most influential factor in employee consideration,enjoyable and rewarding work,is crucial for retention among French individuals.Furthermore,while competitive salaries and remuneration are not as highly weighted for consideration,they rank among the top priorities

131、 for retaining employees.EDF holds the highest EBI score in France,driven by its leading position in the French utility sector,widespread recognition,and domestic influence.This score reflects EDFs reputation as a top employer and a prestigious brand,known for its commitment to sustainability and en

132、suring that employee roles are fulfilling and impactful.The medal table features Danone 6 times,with three gold medals in Excellent Salaries/Remuneration,Employing Top Industry Talents,and having a Great Business Strategy.Bonduelle also features prominently,with over seven medals,6 of which are gold

133、.Bonduelle is seen as best in class for a Great Vision,Internal Culture,Governance/Well Managed,and Commitment to Environmental and Social aspects of Sustainability.Overall,in France,food brands top the medal table 10 times,suggesting a strong employer branding focus across the industry,particularly

134、 for salaries/remuneration,sustainability,strategy and vision.The study covered 134 brands in France.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current emp

135、loyer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on

136、the charts to the left.Employer Brands in France2024 RankBrandIndustryEBI1EDFUtilities95.02BonduelleFood81.43EnedisUtilities79.14DanoneFood75.15LOralCosmetics&Personal Care75.06NestlSoft Drinks74.77LactalisFood74.38EngieUtilities71.99AndrosFood68.110Yves RocherCosmetics&Personal Care67.811M6Media67.

137、112Ebro FoodsFood64.913Canal+Media64.914OrangeTelecoms63.215TF1Media63.116Total EnergiesOil&Gas61.417SNCFLogistics59.718BjorgFood59.519Free MobileTelecoms59.120VeoliaUtilities57.9Responses gathered from those working in the respective industry of each brand.EDF;Bonduelle;Enedis;Danone;LOral;Nestl;La

138、ctalis;Engie;Andros;Yves Rocher;M6;Ebro Foods;Canal+;Orange;TF1;Total Energies;SNCF;Bjorg;Free Mobile;Veolia;Gerbl;Bouygues Telecom;Sodebo;La Poste;Decathlon;Ubisoft;Leroy Merlin;Airbus;La poste mobile;SFR;Crdit Agricole;Dassault Systemes;AXA;Legrand;Schneider Electric;Socit Gnrale;Capgemini;BNP Par

139、ibas;E.Leclerc;Somfy;Atos;COLISSIMO;Crdit Mutuel;Paris Aeroport;Carrefour;Ipsos;Maisons Du Monde;Caisse D?Epargne;Spie;Fnac;RATP;CHRONOPOST;Boursorama Banque;Darty;Cdiscount;Mondial Relay;Macif;BIOCOOP;La Banque Postale;Auchan;Crdit Industriel et Commercial;LCL;Galeries Lafayette;SEPHORA;Orange Bank

140、;Castorama;Picard Surgels;Sodexo;Gan;COFIDIS;Lafarge;VEEPEE;Butagaz;Groupama;Intermarche;Banque Populaire;dpd;Brico Depot;Monoprix;NORAUTO;Casino;Conforama;Leader Price;Bricorama;Gant Casino;Franprix;Google;Microsoft;Remy Cointreau;LVMH;Grant Thornton;RSM;Pernod Ricard Sa;OC&C;PwC;Baker Tilly;BCG;De

141、loitte;Crowe Horwath;Bain&Company;EY;Enercoop;Happe;BDO;Oliver Wyman;AG2R La Mondiale;Sopra Steria;KPMG;Energem;Air Liquide;BPCE;Perenco;Renault;Varilux;ekWateur;Elior;Motul;Plante Oui;Arkema;McKinsey;Crdit du Nord;Unibail-Rodamco-Westfield;Asendia;Direct Assurance;DS;Bollor;Rexel;Sowee;CNP Assuranc

142、es;Cetelem;CMA CGM;NATIXIS;Carrefour Banque;SOFINCOAll Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable

143、 and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages

144、 of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationEDFEnedisEngieFamiliarity EDFM6La PosteSalaries and remuneration are excellent DanoneLOralLactalisOffers excellent training and development opportunitie

145、s LOralAtosEnedisEmploys top talent in the industry DanoneLOralUbisoftThe work is enjoyable and rewarding EDFUbisoftYves RocherAn inspiring vision BonduelleYves RocherDanoneA great business strategy DanoneEDFYves RocherA great internal culture BonduelleNestlGerblA great work life balance LactalisAnd

146、rosCapgeminiA great reputation as an employer BonduelleAirbusLOralA prestigious brand EDFGaleries LafayetteEnedisThe company is committed to the environmental aspects of sustainability BonduelleBjorgEDFThe company is committed to the social aspects of sustainabilityBonduelleBjorgEDFThe company is ac

147、commodating to staff at all stages of life and from all backgroundsLOralLactalisBonduelleThe company is being well managed and governed BonduelleDanoneLOralThe company offers good flexibility through hybrid working from home or fully remote optionsUbisoftDanoneDassault SystemesTo learn more about an

148、y of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3130Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in GermanyGerm

149、an individuals prioritise several vital factors when considering joining a company:enjoying and finding work rewarding,the employers reputation,a positive internal culture,and the companys prestigious brand.However,these factors are less influential in driving employee retention in Germany.The two m

150、ost critical factors for retaining employees are excellent salaries and remuneration and an outstanding work-life balance.Overall,the survey results in Germany indicate that while the decision to consider companies is influenced by their reputation,prestige,and culture,retention is primarily driven

151、by work-life balance and salaries.Pumas EBI score is driven by a perception of the brand,which cultivates an inclusive workplace culture capable of attracting top talent in the industry and ensuring work is enjoyable and fun.The ranking also sees Adidas in second place due to its perceptions of its

152、great internal culture and ability to attract top talent.Additionally,Automotive brands feature greatly in the EBI ranking,with brands like Mercedes,Audi,Porsche,and BMW all performing well.Alongside topping the Germany EBI ranking,Puma also features prominently within the medal table,earning gold 9

153、 times.Puma excels in both consideration and retention factors,seeing gold for work being perceived as enjoyable/rewarding,as well as salaries and remuneration being excellent.This success can be attributed to Pumas commitment to providing a positive work environment,competitive compensation package

154、s,and opportunities for career growth.The study covered a total of 137 brands in Germany.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Respon

155、ses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts t

156、o the left.Employer Brands in Germany2024 RankBrandIndustryEBI1PumaApparel98.52AdidasApparel96.63MercedesAutomotive86.64AudiAutomotive83.15PorscheAutomotive80.06BMWAutomotive79.57Siemens GroupEngineering75.48BoschEngineering72.89VolkswagenAutomotive70.410SAPIT Services67.711T(Deutsche Telekom)Teleco

157、ms65.312SparkasseBanks63.613DMRetail&e-Commerce62.814LufthansaAirlines59.915KauflandSupermarkets59.016ProsiebenMedia54.317LidlSupermarkets54.018Aldi SdSupermarkets53.319DBLogistics53.020DaimlerAutomotive52.9Responses gathered from those working in the respective industry of each brand.Puma;Adidas;Me

158、rcedes;Audi;Porsche;BMW;Siemens Group;Bosch;Volkswagen;SAP;T(Deutsche Telekom);Sparkasse;DM;Lufthansa;Kaufland;T-Mobile;Prosieben;Lidl;Aldi Sd;DB;Daimler;Bayer;Siemens Energy;Deutsche Bank;RTL;1&1 Drillisch;Rewe;RWE;Edeka;E.ON;DHL;TUI;Man;BASF;Deutsche Kreditbank AG;Deutsche Post;Trivago;Zalando;Ara

159、l;Ergo;Allianz;Continental;Linde;Frankfurt Airport;Commerzbank;Landesbank Baden Wurttemberg(LBBW);OBI;Sparda Bank;Linde Material Handling;ARAG;Deutsche Postbank;MediaMarktSaturn;Aldi Nord;Rossmann;Evonik;Hapag-Lloyd;DZ Bank;Otto;Infineon Technologies;Muller;Deutsche Boerse;Freenet;ThyssenKrupp;IONOS

160、;Team Viewer;DekaBank;1&1 Versatel;Hornbach;Metro;Bechtle(IT Services);Cancom;Debeka;Alnatura;Netto;Norisbank;Nuernberger Beteiligungs;Number26;Avia;Union Investment;Penny;Tchibo;Tchibo;Talkline;HypoVereinsbank;NORD/LB;Marktkauf;Vonovia;Karstadt;Real;Google;Microsoft;Hochtief;McKinsey;Danone;Dr Oetk

161、er;Deloitte;Jagermeister;Schwarzkopf;Abk Hell;Paulaner;PwC;Beiersdorf;Jacobs Douwe Egberts;Rotkaeppchen;Munich Re;EY;BayWa;Dr August Oetker;KPMG;BCG;IKB Deutsche Industriebank;Merck KGaA;Hamburg Sud;Grant Thornton;BDO;Denns(Dennree);Landesbank Berlin;Baker Tilly;Innogy;Bayerische Landesbank;Delivery

162、 Hero;Crowe Horwath;Hffner;Munich Airport;Covestro;Bain&Company;Uniper;Oliver Wyman;BayWa r.e.;50hertz;Versicherungskammer Bayern;RSM;Fuchs;Eurogate;Brenntag;OC&C;Deutsche Wohnen All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remunera

163、tion are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to

164、the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationPumaAdidasAudiFamiliarit

165、y PumaAdidasMercedesSalaries and remuneration are excellent PumaAdidasMercedesOffers excellent training and development opportunities Siemens GroupDaimlerPumaEmploys top talent in the industry PumaAdidasMercedesThe work is enjoyable and rewarding PumaAdidasSAPAn inspiring vision SAPAdidasPumaA great

166、 business strategy PumaAdidasSiemens GroupA great internal culture AdidasSAPPumaA great work life balance PumaAdidasSAPA great reputation as an employer PorscheDaimlerMercedesA prestigious brand SAPPorscheAudiThe company is committed to the environmental aspects of sustainability PumaAdidasRWEThe co

167、mpany is committed to the social aspects of sustainabilityPumaAdidasSiemens GroupThe company is accommodating to staff at all stages of life and from all backgroundsAdidasMercedesHapag-LloydThe company is being well managed and governed PumaDMT(Deutsche Telekom)The company offers good flexibility th

168、rough hybrid working from home or fully remote optionsPumaAdidasSAPTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3332Brand Finance Employer Brand Index 2024Most Importan

169、tConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in IndiaWhen deciding to join a company,Indian professionals prioritise factors such as the employment of top industry talent,flexible work options like hybrid or remote setups,and competitive salaries and benefits.However,wh

170、en it comes to employee retention,the key drivers are enjoyable and fulfilling roles and an organisation with an inspiring vision that employees can relate to.Survey results indicate a distinction between the factors influencing job consideration and those impacting retention in India.While developm

171、ental and inspiring roles are crucial for retention,they are less significant in driving initial consideration.State Bank of India ranks as the top employer in India.Its high EBI score is driven by excellent recognition and consideration in India,being known for its wide network of branches and offe

172、ring diverse financial products/services.The high EBI score highlights the State Bank of Indias effectiveness in attracting top industry talent,accommodating a diverse workforce,and providing a better work-life balance.Additionally,the presence of several Tata brands in the EBI ranking demonstrates

173、the groups significant influence across various industries in India.The medal table sees food and supermarket brands dominating perceptions of commitment to environmental and social aspects of sustainability(Amul,Star Bazaar,Marico).Additionally,Tata brands see 8 medals,including gold for Tata Commu

174、nications and Tata Consumer Products,demonstrating the groups excellent salaries,flexibility,and diverse range of opportunities.The study covered a total of 120 brands in India.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what

175、extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current empl

176、oyer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in India2024 RankBrandIndustryEBI1State Bank of IndiaBanks88.92AmulFood85.33Tata GroupEngineering80.34Tata DigitalMedia80.15Tata Consumer ProductsSoft Drinks79.66Tata MotorsAutomotive77

177、.77ICICI BankBanks76.68TanishqRetail&e-Commerce75.49BritanniaFood75.310Tata PowerUtilities74.711FlipkartRetail&e-Commerce74.012Tata CommunicationsTelecoms74.013JioTelecoms73.614Reliance RetailSupermarkets72.715Maruti SuzukiAutomotive72.116HDFC BankBanks71.317LICInsurance70.918Bharat PetroleumOil&Gas

178、70.019WiproIT Services69.920Big BazaarSupermarkets69.6Responses gathered from those working in the respective industry of each brand.State Bank of India;Amul;Tata Group;Tata Digital;Tata Consumer Products;Tata Motors;ICICI Bank;Tanishq;Britannia;Tata Power;Flipkart;Tata Communications;Jio;Reliance R

179、etail;Maruti Suzuki;HDFC Bank;LIC;Bharat Petroleum;Wipro;Big Bazaar;Indian Oil;Reliance;National Dairy Development Board;Hero;Aditya Birla;Indian Bank;VI;Marico;Mahindra&Mahindra;Canara Bank;Godrej Properties;Havells;Indusind Bank;Union Bank of India;Hindustan Petroleum;SBI Life;Infosys;Tech Mahindr

180、a;Airtel;Ashok Leyland;Kingfisher;Axis Bank;Tata Play;Kotak Mahindra Bank;Goibibo;Reliance Life;Punjab National Bank;Bajaj Aut;Yes Bank;LIC Housing Finance;Swiggy;Tata cliq;Adani Group;TVS;Bank Of Baroda;Imperial Blue;Bank of India;ICICI Prudential Life;Bajaj Allianz;Max Life Insurance;ONGC;DMart;Pi

181、dilite;Tata AIG;RedBus;HCL;Easyday;Eicher Motors;Allied Blenders&Distillers;Central Bank of India;LuLu;NTPC;Tata AIA;New India Assurance;Essar;Natures Basket;IFFCO;GAIL;Star Bazaar;United Spirits;TCS;Star Insurance;National Stock Exchange India;MRPL;HMEL;Power Grid;LTIMindtree;hathw02y;Oberoi Realty

182、;Mindtree;HyperCity;Mphasis;MTNL;Cairn India;Sunteck India;DEN;Spencers Retail;Upl;Google;Microsoft;Deloitte;BSNL;MakeMyT;EY;PwC;Zee;McKinsey;KPMG;Sun TV;Baker Tilly;Grant Thornton;DishTV;Bain&Company;BCG;RSM;Oliver Wyman;Factocert;OC&C;BDO;Crowe Horwath All Brands SurveyedDrivers of Employee Consid

183、eration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work l

184、ife balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid

185、 working from home or fully remoteBrandConsiderationState Bank of IndiaTata DigitalTata MotorsFamiliarity JioAirtelFlipkartSalaries and remuneration are excellent Tata CommunicationsInfosysTata Consumer ProductsOffers excellent training and development opportunities InfosysJioLTIMindtreeEmploys top

186、talent in the industry Indian OilAmulAditya BirlaThe work is enjoyable and rewarding Allied Blenders&DistillersTata DigitalMaricoAn inspiring vision InfosysMaricoTanishqA great business strategy Tata Consumer ProductsJioInfosysA great internal culture AmulICICI BankTanishqA great work life balance N

187、atures BasketMaricoState Bank of IndiaA great reputation as an employer InfosysAmulAditya BirlaA prestigious brand BritanniaMaruti SuzukiAmulThe company is committed to the environmental aspects of sustainability AmulStar BazaarInfosysThe company is committed to the social aspects of sustainabilityA

188、mulMaricoTata GroupThe company is accommodating to staff at all stages of life and from all backgroundsState Bank of IndiaTata Consumer ProductsTata DigitalThe company is being well managed and governed TanishqAmulInfosysThe company offers good flexibility through hybrid working from home or fully r

189、emote optionsTata Consumer ProductsLTIMindtreeAirtelTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3534Brand Finance Employer Brand Index 2024Most ImportantConsiderationC

190、onsiderationRetentionRetentionLess ImportantEmployer Brands in ItalyItalian professionals emphasise factors such as an inspiring vision,employment of top talent in the industry,and the brands recognition as prestigious when considering joining a company.The most significant factors driving employee

191、retention are an outstanding work-life balance and a well managed and governed/governed organisation.Ferrari,the Automotive brand,secures its position as the top employer brand in Italy.Ferraris EBI score is driven by a highly desirable and recognizable brand,which employs top talents and creates a

192、working environment which is both enjoyable and rewarding.Ferraris influence in both the automotive and Italian market play a significant role in its iconic prestigious image and excellent reputation.The high EBI underscores the exemplary vision,strategy and training/development Ferrari has to offer

193、.In the medal table,Ferrari and CoGeDi International prominently secure gold across various categories,with Grupo Calvo also leading in reputation,salaries and remuneration,internal culture,and flexibility.The study covered 121 brands in Italy.Consideration:When thinking about the following brands,i

194、ndicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the s

195、ame attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Italy2024 RankBrandIndustryEBI1FerrariAutomotive93.92LeteSoft Drinks79.33LoackerFood78.74EniOil&Gas77.65San Benedet

196、toSoft Drinks76.56Campari GroupSpirits75.37EnelUtilities73.78PirelliTyres72.79PiaggioAutomotive72.710RAIMedia65.511Sky WifiTelecoms64.912TIMTelecoms63.313Intesa SanpaoloBanks62.814GeneraliInsurance60.915MediasetMedia60.616PlenitudeUtilities58.617Arnoldo Mondadori EditoreMedia58.518IliadTelecoms56.71

197、9Banca Nazionale del Lavoro(BNL)Banks55.920UnicreditBanks53.8Responses gathered from those working in the respective industry of each brand.Ferrari;Lete;Loacker;Eni;San Benedetto;Campari Group;Bacardi;Enel;Pirelli;Piaggio;RAI;Sky Wifi;TIM;Intesa Sanpaolo;Generali;Mediaset;Plenitude;Arnoldo Mondadori

198、 Editore;Iliad;Banca Nazionale del Lavoro(BNL);Unicredit;a2a;UnipolSai;Wind;IP;MEDIOLANUM;Stellantis;Grupo Calvo;fastweb;Banca DItalia;Postemobile;CoGeDi International;Marelli;Edison;Unieuro;Coop;BANCA GENERALI;Sorgenia;Compass;Media World;Banca Sella;Dallara;BancoPosta;MEDIOBANCA;Conad;Snam;Esselun

199、ga;Banca Popolare dellEmilia Romagna;CNH Industrial;FINECOBANK;POLTRONESOFA?;Yoox;Eurospin;BANCA MONTE DEI PASCHI DI SIENA;Coin;Societa Cattolica Di Assicurazioni;Reale Assicurazioni;ACEA;HO;CREDITO EMILIANO;UBI BANCA;Iren;Dolomiti Energia;Genertel;UPIM;PosteAssicura;Banco BPM;Kena Mobile;Open Fiber

200、;Selex;Poste Italiane;COMET;MD Discount;Pam;ICCREA Banca;Ferrero;Lavazza;De Cecco;Barilla Holding;Google;Divella;Bauli Spa;Nomad Foods;The Coca-Cola Company;Gruppo Amadori;Pastificio Rana;Buitoni;Granarolo;Microsoft;Bolton Group;Salumificio Flli Beretta;Nestl;Heineken;Gruppo Veronesi;Deloitte;Lidl;C

201、apgemini;Trenitalia;BRT Corriere Espresso;Nexive;Italo;SDA;Crowe Horwath;McKinsey;Oliver Wyman;Unoenergy;OC&C;Alperia;Banca IFIS;Grant Thornton;Bain&Company;Baker Tilly;BDO;PwC;KPMG;EY;BCG;Tiscali;TIGROS;VG;RSM All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finan

202、ce Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employer

203、A prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsi

204、derationFerrariSan BenedettoEniFamiliarity RAISan BenedettoEniSalaries and remuneration are excellent Grupo CalvoCoGeDi InternationalDallaraOffers excellent training and development opportunities FerrariGrupo CalvoCoGeDi InternationalEmploys top talent in the industry FerrariDallaraGrupo CalvoThe wo

205、rk is enjoyable and rewarding FerrariGrupo CalvoCoGeDi InternationalAn inspiring vision FerrariCoGeDi InternationalDallaraA great business strategy FerrariGrupo CalvoCoGeDi InternationalA great internal culture Grupo CalvoFerrariDallaraA great work life balance CoGeDi InternationalGrupo CalvoDallara

206、A great reputation as an employer Grupo CalvoFerrariCoGeDi InternationalA prestigious brand FerrariBanca DItaliaPiaggioThe company is committed to the environmental aspects of sustainability CoGeDi InternationalDallaraGrupo CalvoThe company is committed to the social aspects of sustainabilityCoGeDi

207、InternationalGrupo CalvoLoackerThe company is accommodating to staff at all stages of life and from all backgroundsCoGeDi InternationalDallaraMEDIOLANUMThe company is being well managed and governed FerrariGrupo CalvoSnamThe company offers good flexibility through hybrid working from home or fully r

208、emote optionsGrupo CalvoCoGeDi InternationalMEDIOLANUMTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3736Brand Finance Employer Brand Index 2024Most ImportantConsideratio

209、nConsiderationRetentionRetentionLess ImportantEmployer Brands in JapanIn Japan,prospective employees weigh enjoyable work,competitive salaries,and flexibility as the top three factors influencing their decision when considering their next employer,comprising 13.1%,8.7%,and 8.4%of their decision-maki

210、ng respectively.While the importance of finding work enjoyable remains at the forefront for retention within a company,the significance of competitive salaries decreases to 6.5%,being replaced by an inspiring vision.Furthermore,once within a workplace,drivers such as reputation,internal culture,and

211、training and development opportunities ascend to the top.Examining the Top 10 Employer Brands,Toyota,a global automotive manufacturer,secures the leading position.Toyotas impressive EBI highlights its widespread familiarity and consideration.Following closely behind is Sony,with a high EBI score,due

212、 to its excellent performance across the majority of the drivers.Technology and beer brands predominantly dominate the medal categories in Japan.Brands such as Sony and Sapporo are frequently recognized across all three categories.Sony excels in providing enjoyable and rewarding work,which are the t

213、op drivers of employee consideration and retention.On the other hand,Sapporo stands out for offering excellent salaries and remuneration,another key factor in employee consideration in Japan.The study covered a total of 129 brands in Japan.Consideration:When thinking about the following brands,indic

214、ate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same

215、attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Japan2024 RankBrandIndustryEBI1ToyotaAutomotive88.32SonyTechnology85.33PanasonicElectronics75.64NTT DocomoTelecoms64.95

216、CanonElectronics63.56NTTTelecoms63.17NintendoElectronics61.28FujitsuElectronics60.39HondaAutomotive58.810JRLogistics58.111AEONSupermarkets57.912auTelecoms55.613MUFGBanks52.914NissanAutomotive52.515RakutenRetail&e-Commerce52.016SoftBankTelecoms50.717NitoriRetail&e-Commerce49.218SMBCBanks48.019Japan P

217、ost HoldingsLogistics47.7207-ElevenRetail&e-Commerce47.5Responses gathered from those working in the respective industry of each brand.Toyota;Sony;Panasonic;NTT Docomo;Canon;NTT;Nintendo;Fujitsu;Honda;JR;AEON;au;MUFG;Nissan;Rakuten;SoftBank;Nitori;SMBC;Japan Post Holdings;7-Eleven;Recruit;PlayStatio

218、n;Asahi Kasei;Toshiba;Subaru;Mazda;KDDI;Lawson;Suzuki;Idemitsu Kosan;Yamato Holdings;SECOM;Seven Bank;Yamaha;Japan Post;Dai-Ichi Life;Mitsubishi UFJ Trust and Banking Corporatio;Nomura;Haneda International Airport;Tokyo Gas;Y!mobile;Nippon TV;Resona Bank;Nissay;Resona Holdings;Narita International A

219、irport;MIZUHO FINANCIAL GROUP INC;Shinsei Bank;Taiyo;Mitsui Sumitomo Insurance;Sagawa Express;Sony Financial Holdings;Family Mart;Takashimaya;Tokio Marine;MaxValu;Nippon Express Co;Don Quijote;Yamada Denki;Mitsubishi;Ito-Yokado;Tv Asahi;Isuzu;Seiyu;TEPCO;Sompo Japan Nipponkoa;Sogo;Mini Stop;Japan Po

220、st Insurance;Tokyo Stock Exchange;Google;Microsoft;Yahoo;Sapporo;Yakult;Ajinomoto;Ito En;Nissin;Gekkeikan Sake;Kirishima;Asahi;Iichiko;Choya;Kagome;Hibiki;Hakutsuru;Dydo;Suntory Beverage&Food;Nisshin Seifun;Kikkoman;RSM;Baker Tilly;Crowe Horwath;Oliver Wyman;Mitsubishi Chemical;Sumitomo Chemicals;Gr

221、ant Thornton;Bain&Company;Showa Denko;Shin-Etsu;Inpex;OC&C;EY;eo HIKARI;Hokuriku Electric Power Company(Hokuden);BCG;BDO;Tohoku Electric Power;Kansai;Osaka Gas;KPMG;PwC;Okinawa Electric Power Company(Okiden);Chubu;Shikoku Electric Power Company(Yonden);Kyushu Electric Power;Hokkaido Electric Power C

222、ompany(HEPCO);Energia Chugoku Electric Power Company;Deloitte;Nippon Paint;Chiba Bank;Kansai Paints;McKinsey;Daido;Nisshin Fire;The Bank of Fukuoka;Hanshin Electric Railway;Kasumi;Maruetsu All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries an

223、d remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCom

224、mitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationSapporoToyotaY

225、akultFamiliarity Toyota7-ElevenHondaSalaries and remuneration are excellent SapporoSonyAsahiOffers excellent training and development opportunities SapporoSonyYakultEmploys top talent in the industry SonyAsahi KaseiAsahiThe work is enjoyable and rewarding SonySapporoKagomeAn inspiring vision SonySap

226、poroKagomeA great business strategy SonySapporoYakultA great internal culture SapporoSonyYakultA great work life balance YakultSapporoKagomeA great reputation as an employer SonyYakultSapporoA prestigious brand KagomeTakashimayaSonyThe company is committed to the environmental aspects of sustainabil

227、ity KagomeSapporoAsahiThe company is committed to the social aspects of sustainabilitySapporoKagomeYakultThe company is accommodating to staff at all stages of life and from all backgroundsYakultMitsubishi ChemicalSonyThe company is being well managed and governed KagomeSonyYakultThe company offers

228、good flexibility through hybrid working from home or fully remote optionsSonyYakultSapporoTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 3938Brand Finance Employer Brand

229、Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in Saudi ArabiaIn Saudi Arabia,two key drivers in considering joining a company are the enjoyment and fulfillment of work,comprising 9.4%of decision-making,and the presence of an inspiring vision,repres

230、enting 8.2%.Once employed,the significance of these factors increases,with job satisfaction remaining at the forefront at 22.7%,and the inspirational vision of the company at 12.3%.Other top drivers of consideration include the provision of training and development opportunities,as well as diversity

231、 within the workplace.However,these factors diminish in importance when it comes to retaining employees within the company,falling towards the bottom of the list.In the Top 10 Employer Brands,Aramco secures the highest EBI score,with STC following closely behind.Aramcos EBI reflects its exceptional

232、salaries and remuneration package,while STCs high score is primarily attributed to its widespread familiarity among respondents.At the individual employee driver level,Aramco stands out among Saudi Arabian brands,ranking first in numerous attributes.These include excellent salaries and remuneration,

233、outstanding training and development opportunities,employment of top talent in the industry,provision of great business opportunities,a prestigious brand,and commitment to the social aspects of sustainability.Its noteworthy that banking and oil&gas brands dominate the medal table.The study covered a

234、 total of 94 brands in Kingdom of Saudi Arabia.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed ag

235、ainst responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Saudi Arabia

236、2024 RankBrandIndustryEBI1AramcoOil&Gas86.62STCTelecoms85.03Al-Rajhi BankBanks78.34MobilyTelecoms72.65Zain SATelecoms71.36Saudi Electricity CompanyUtilities70.57NeomEngineering69.58SabicChemicals68.99Banque Saudi FransiBanks67.510SNBBanks66.611Alinma BankBanks64.012Saudia airlinesAirlines63.713SABBB

237、anks59.814Arab National BankBanks59.515Bank AlbiladBanks58.616Riyad BankBanks58.517Saudi Investment BankBanks57.518Panda SupermarketsSupermarkets57.419Othaim MarketsSupermarkets56.220DiriyahEngineering56.1Responses gathered from those working in the respective industry of each brand.Aramco;STC;Al-Ra

238、jhi Bank;Mobily;Zain SA;Saudi Electricity Company;Neom;Sabic;Banque Saudi Fransi;SNB;Alinma Bank;Saudia airlines;SABB;Arab National Bank;Bank Albilad;Riyad Bank;Panda Supermarkets;Saudi Investment Bank;Othaim Markets;Diriyah;SABB Takaful;King Abdulaziz International Airport(Jedhah Airport);Danube;Ki

239、ng Khalid International Airport(Riyadh Airport);Mohammed bin Salman Non-profit City(MISK);AlUla;riyadh air;Bank Al-Jazira;BUPA Arabia;King Salman Park;SASCO;Elm;Roshn;Tadawul;The Red Sea Project;Tamimi Markets;UCA;Walaa;Samba Financial Group;Tawuniya;King Abdullah Financial District;Qiddiya Project;

240、Jeddah Central;flynas;flyadeal;Saudi Kayan;Petromin;Farm;Arabian Centres;Dar Al Arkan Real Estate Dev;Saudi Downtown;MEDGULF;Malath;Bin Dawood;Jabal Omar;Petro Rabigh;Go;Aldrees;Murabba;Thiqah;Buruj Cooperative Insurance;Arabian Shield;Savola Group;Masar;Bahri;NAFT;Cenomi Retail;Nesto;Al Sadhan;Manu

241、al Hypermarket;Natpet;Google;Microsoft;Deloitte;Oliver Wyman;EY;OC&C;McKinsey;KPMG;Bain&Company;PwC;Crowe Horwath;Baker Tilly;Grant Thornton;BCG;ACWA Power;RSM;BDO;Balsharaf;Nadec;Savola;SADAFCO;Almarai;Halwani Bros All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand

242、Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an emp

243、loyerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrand

244、ConsiderationSTCAramcoAl-Rajhi BankFamiliarity STCPanda SupermarketsZain SASalaries and remuneration are excellent AramcoSaudia airlinesSabicOffers excellent training and development opportunities AramcoJeddah CentralMohammed Bin Salman CityEmploys top talent in the industry AramcoDiriyahNeomThe wor

245、k is enjoyable and rewarding Jeddah CentralAramcoAlUlaAn inspiring vision NeomSTCKing Salman ParkA great business strategy AramcoSNBUCAA great internal culture Jeddah CentralAramcoBanque Saudi FransiA great work life balance Banque Saudi FransiAl-Rajhi BankAramcoA great reputation as an employer Jed

246、dah CentralNeomSaudia airlinesA prestigious brand AramcoJeddah CentralAl-Rajhi BankThe company is committed to the environmental aspects of sustainability Dar Al Arkan Real Estate DevAramcoDiriyahThe company is committed to the social aspects of sustainabilityAramcoSaudi Electricity CompanyWalaaThe

247、company is accommodating to staff at all stages of life and from all backgroundsDiriyahSaudi DowntownAramcoThe company is being well managed and governed Arabian CentresKing Abdullah Financial DistrictBanque Saudi FransiThe company offers good flexibility through hybrid working from home or fully re

248、mote optionsWalaaTadawulBanque Saudi FransiTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 4140Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderat

249、ionRetentionRetentionLess ImportantEmployer Brands in MalaysiaWhen considering joining a company,Malaysian individuals prioritize factors such as competitive salaries,enjoyable work,and an inspiring vision,comprising 10.7%,10.0%,and 9.7%of decision-making,respectively.While competitive salaries and

250、enjoyable work remain top factors for employee retention,attracting top talent in the industry becomes the most important driver of employee retention,comprising a significant 17.10%of decision-making.Maybank,a leading Asian banking group,sits as the top employer brand with a score of 92.2,well ahea

251、d of the second employer,Petronas,with a score of 78.8 on the EBI.Maybanks EBI score is driven by excellent recognition and consideration in Malaysia,as well as being perceived as having a great business strategy and being committed to the social aspects of sustainability.Additionally,several teleco

252、m brands feature in the EBI Rank.The medal table sees well-known Malaysian banking and insurance brands dominating most of the categories.The study covered a total of 69 brands in Malaysia.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retent

253、ion:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their

254、current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Malaysia2024 RankBrandIndustryEBI1MaybankBanks92.22PetronasOil&Gas78.83Mr DIYRetail75.54MaxisTelecoms74.15DIGITelecoms69.16CelcomTelecoms68.97UnifiTelecoms68.78Telekom Ma

255、laysiaTelecoms67.39RHB BankBanks64.710Malaysia AirlinesAirlines63.911Tenaga NasionalUtilities61.812Sime DarbyConglomerates61.513airasiaAirlines61.014Bursa MalaysiaExchanges60.915CIMBBanks59.716Alliance BanksBanks57.817Hong Leong BankBanks55.818Bank IslamBanks55.119MydinSupermarkets54.520Takaful Ikhl

256、asInsurance53.1Responses gathered from those working in the respective industry of each brand.Maybank;Petronas;Mr DIY;Maxis;DIGI;Celcom;Unifi;Telekom Malaysia;RHB Bank;Malaysia Airlines;Tenaga Nasional Berhad;Sime Darby;airasia;Bursa Malaysia;CIMB;Alliance Banks;Hong Leong Bank;Bank Islam;Mydin;Taka

257、ful Ikhlass;Bank Muamalat;Takaful Malaysia;Sunway;Etiqa;Bank Rakyat;Public Bank Berhard;Affin Bank;AmMetlife;U Mobile;Sapura Energy;Axiata;Pos Malaysia;Yes;AmBank Group;G Ekspres;Tune Insurance;MBSB;Eco World;Eastern&Oriental;Jaya Grocer;Village Grocer;TIME dotCom;MMC;SP Setia;Mah Sing;Top Glove;Car

258、some;Cold Storage;Tropicana;Microsoft;Google;Shell;Panin Financial;Magnum;Scientex;MCIS;Malaysian Re;Dialog;Mercato;Osk Holdings Bhd;Bumi Armada;Bens Independent Grocer;Malakoff;Matrix Concepts;Batu Kawan;Ancom;UOA Development;Kossan;Fiberail All Brands SurveyedDrivers of Employee Consideration and

259、Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA

260、 great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working fro

261、m home or fully remoteBrandConsiderationMaybankUnifiMr DIYFamiliarity Mr DIYMaybankUnifiSalaries and remuneration are excellent Bank IslamSime DarbyAmMetlifeOffers excellent training and development opportunities AmMetlifeMaybankPetronasEmploys top talent in the industry Bursa MalaysiaPetronasMayban

262、kThe work is enjoyable and rewarding Bank MuamalatAmMetlifeTakaful IkhlasAn inspiring vision PetronasMaybankSime DarbyA great business strategy MaybankMr DIYBank MuamalatA great internal culture Eastern&OrientalPetronasMaybankA great work life balance AmMetlifeTakaful IkhlasPetronasA great reputatio

263、n as an employer Bank MuamalatPetronasMaxisA prestigious brand MaxisSime DarbyMr DIYThe company is committed to the environmental aspects of sustainability Takaful MalaysiaPetronasSime DarbyThe company is committed to the social aspects of sustainabilityMaybankRHB BankEco WorldThe company is accommo

264、dating to staff at all stages of life and from all backgroundsAmMetlifeTakaful MalaysiaMaybankThe company is being well managed and governed Bursa MalaysiaBank RakyatBank MuamalatThe company offers good flexibility through hybrid working from home or fully remote optionsTakaful IkhlassAmMetlifePetro

265、nasTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 4342Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmplo

266、yer Brands in the NetherlandsHaving a great internal culture,being a prestigious brand,and having a great reputation as an employer were the top three drivers for prospective employees considering their next employer in the Netherlands,comprising 10.8%,10.0%,and 8.3%of decision-making,respectively.H

267、owever,once in the workplace,the importance of being a prestigious brand and having a great reputation dropped to the bottom of the list.Instead,the factor of enjoyable and rewarding work rose to the top as drivers for employee retention in the Netherlands.This demonstrates that although brands and

268、reputation may attract people initially,they are not what ultimately keeps them within the company.Regarding the Top 10 Employer Brands,ING,a multinational banking and financial services corporation,achieves the highest EBI score,closely followed by Philips.Both brands receive excellent recognition

269、and consideration;however,INGs EBI underscores its great reputation as an employer,whereas Philips is perceived as being well managed and governed.The medal table prominently features utilities companies(Eneco,Liander,Essent,energiedirect.nl and Oxxio).While these names may not be globally recognize

270、d,these companies excel in providing enjoyable work environments,maintaining a great work-life balance,offering flexibility,being prestigious brands,fostering inspiring visions,and demonstrating commitment to environmental,social,and governance issues.The study covered a total of 84 brands in the Ne

271、therlands.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to conside

272、r applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in the Netherlands 2024 RankBrandIndustryEBI1INGBank

273、s84.72PhilipsTechnology84.03KPNTelecoms79.94RabobankBanks76.65ABN AmroBRetail74.47EnecoUtilities68.78EssentUtilities64.69Albert HeijnSupermarkets61.010LianderUtilities59.011ZiggoTelecoms58.012AkzoNobelChemicals53.613energiedirect.nlUtilities53.114ASMLSemiconductor52.315OxxioUtilities51.516JumboSuper

274、markets46.517NN GroupInsurance44.818VGZInsurance43.619SNS BankBanks43.520EtosRetail&e-Commerce42.1Responses gathered from those working in the respective industry of each brand.ING;Philips;KPN;Rabobank;ABN Amro;Eneco;Essent;Albert Heijn;Liander;Ziggo;AkzoNobel;energiedirect.nl;ASML;Oxxio;Jumbo;Nuon;

275、NN Group;VGZ;SNS Bank;Etos;BudgetEnergie;Univ;CZ;Aegon;Gall&Gall;ASR;randstad;Bunq;Blokker;Menzis;Achmea;Lebara;Leen Bakker;Ahold;Delta Lloyd;Sligro;Basic-Fit;SPAR;Just Eat;Google;Microsoft;Shell;Deloitte;Schiphol;Paccar Inc;PwC;DSM;Greenchoice;Tamoil;LyondellBasell;Arlanxeo;SBM Offshore;EY;OCI;McKi

276、nsey;BCG;Bain&Company;KPMG;RSM;Triodos;NXP;ASM;Baker Tilly;Altice;SIGNIFY;BearingPoint;Aalberts Industries;Arcadis;Grant Thornton;BDO;Euronext;Wolters Kluwer;Oliver Wyman;OC&C;Reaal;Home Credit;NIBC Bank;Crowe Horwath;De Volksbank;GrandVision;SRLEV;CASA;DekaMarkt All Brands SurveyedDrivers of Employ

277、ee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA gre

278、at work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility throu

279、gh hybrid working from home or fully remoteBrandCKPNPhilipsFamiliarity KPNAlbert HeijnSalaries and remuneration are excellent AkzoNobelEssentASMLOffers excellent training and development opportunities ASMLLianderAkzoNobelEmploys top talent in the industry ASMLPhilipsAkzoNobelThe work is enjoyable an

280、d rewarding NuonEnecoenergiedirect.nlAn inspiring vision LianderEnecoAkzoNobelA great business strategy ASMLenergiedirect.nlA great internal culture AkzoNobelenergiedirect.nlINGA great work life balance LianderOxxioEssentA great reputation as an employer AkzoNobelINGLianderA prestigious brand EnecoP

281、hilipsINGThe company is committed to the environmental aspects of sustainability Lianderenergiedirect.nlEnecoThe company is committed to the social aspects of sustainabilityLianderABN AmroEnecoThe company is accommodating to staff at all stages of life and from all backgroundsVGZLeen BakkerEnecoThe

282、company is being well managed and governed LianderAkzoNobelASMLThe company offers good flexibility through hybrid working from home or fully remote optionsOxxioenergiedirect.nlINGTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands

283、in each Category Brand Finance Plc.2024 Brand Finance P 4544Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in South KoreaWhen deciding to join a company,South Korean individuals value prestigious brands and flexible work

284、ing conditions.However,when it comes to employee retention,remuneration is by far the most important driver,followed by enjoyable and rewarding work.Samsung,a South Korean national champion,has the strongest employer brand in South Korea,boasting an Employer Brand Index of 93.2.The Top 10 strongest

285、Employer Brands within the table is notable for its domination by the Samsung and SK group,which combined occupy 6 positions out of the top 10.Daegu Bank performs very strongly within the medal table,scoring highly in“The company offers good flexibility through hybrid working from home or fully remo

286、te options”and“A great work life balance”,this illustrates that Daegu Banks focus investment in staff wellbeing and welfare is paying dividends in terms of perceptions.However,Daegus lower EBI(42.4),illustrates that while Daegu performs excellently on certain metrics,these are not necessarily the me

287、trics that drive strong Employer Brands.The study covered a total of 47 brands in South Korea.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?R

288、esponses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the cha

289、rts to the left.Employer Brands in South Korea 2024 RankBrandIndustryEBI1SamsungTechnology93.22NaverMedia83.83LGTechnology83.84SK HynixTechnology76.95SKTelecoms75.26LG ChemChemicals62.17Samsung Life InsuranceInsurance60.78SK InnovationOil&Gas59.29Samsung Fire&Marine InsuranceInsurance56.410KakaoMedi

290、a54.511S-OilOil&Gas54.212Shinhan BankBanks51.713GS CaltexOil&Gas50.714Industrial Bank of KoreaBanks49.115KB Kookmin BankBanks49.016KB InsuranceInsurance48.817LG U+Telecoms47.918KTTelecoms46.819KEPCOUtilities43.720Daegu BankBanks42.4Responses gathered from those working in the respective industry of

291、each brand.Samsung;Naver;LG;SK Hynix;SK;LG Chem;Samsung Life Insurance;SK Innovation;Samsung Fire&Marine Insurance;Kakao;S-Oil;Shinhan Bank;GS Caltex;Industrial Bank of Korea;KB Kookmin Bank;KB Insurance;LG U+;KT;KEPCO;Daegu Bank;Hanwha Life;Mirae Asset;Woori Bank;KOGAS;Ncsoft Corp;Jeju Bank;Kumho L

292、ife;Kyobo AXA;KEB Hana Bank;Hyundai Marine&Fire Insurance Company;BNK Kyongnam Bank;Dongbu Insurance;General Insurance Association of Korea;Busan Bank;Meritz;BNK financial Group;Coway;Heungkuk Life;KDB Bank;Tong Yang Life Insurance;Lotte Insurance;Google;Microsoft;Incheon International Airport;HomeP

293、lus;GS Supermarket;Onse Telecom All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development opportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn in

294、spiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the social aspects of sustainabilityAccommodating to staff at all stages of life and from a

295、ll backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationSamsungLGNaverFamiliarity SamsungLGNaverSalaries and remuneration are excellent SK HynixSamsungNaverOffers excellent training and development opportunities Daegu BankBNK K

296、yongnam BankSamsung Fire&Marine InsuranceEmploys top talent in the industry Samsung Fire&Marine InsuranceNaverSamsungThe work is enjoyable and rewarding Samsung Life InsuranceSKSamsungAn inspiring vision Samsung Fire&Marine InsuranceSamsungNaverA great business strategy Industrial Bank of KoreaSK Hy

297、nixMirae AssetA great internal culture SamsungBNK Kyongnam BankBNK financial GroupA great work life balance Daegu BankSamsung Fire&Marine InsuranceIndustrial Bank of KoreaA great reputation as an employer General Insurance Association of KoreaLGSamsungA prestigious brand SamsungSK HynixLGThe company

298、 is committed to the environmental aspects of sustainability LG ChemSamsung Fire&Marine InsuranceLGThe company is committed to the social aspects of sustainabilitySamsungSK InnovationLG ChemThe company is accommodating to staff at all stages of life and from all backgroundsDaegu BankSK HynixIndustri

299、al Bank of KoreaThe company is being well managed and governed Daegu BankLG ChemSKThe company offers good flexibility through hybrid working from home or fully remote optionsDaegu BankNaverNcsoft CorpTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Financ

300、e.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 4746Brand Finance Employer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in SpainFor Spanish employees,having a great reputation and excellent salaries and remunerat

301、ion are the top two drivers when considering joining a company.However,in terms of staff retention,the company is committed to the social aspects of sustainability and a great business strategy are the most important factors considered by Spanish workers.Repsol is the strongest Employer Brand within

302、 Spain,and this high score is driven by a perfect 10 in consideration,as well as a 9.9 in“A great reputation as an employer”,the second most important attribute in driving consideration amongst Spanish Employer Brands.Repsol is closely followed by Zara,an apparel brand.Zara is notably well perceived

303、 as a company with strong momentum,winning gold medals for“An inspiring vision”,“A great business strategy”and“The company is being well managed and governed”.This illustrates how Zaras perceived business success as a company is a key tenet of making Zara an attractive place to work.The Spanish meda

304、l table is notably diverse in terms of sectors,with no one sector particularly dominant.The study covered a total of 101 brands in Spain.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with the

305、se statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the l

306、arger and higher it is displayed on the charts to the left.Employer Brands in Spain2024 RankBrandIndustryEBI1RepsolOil&Gas87.12ZaraApparel87.13MercadonaSupermarkets85.54El Corte InglsRetail80.75TelefonicaTelecoms76.76MovistarTelecoms76.37MahouBeers73.08SantanderBanks72.49BBVABanks71.510IberdrolaUtil

307、ities69.011CaixaBankBanks67.712InditexApparel65.713Soln de CabrasSoft Drinks65.514Estrella DammBeers64.215CepsaOil&Gas62.516MAPFREInsurance59.617CampofrioFood58.718PescanovaFood58.519SanitasInsurance56.420El PozoFood53.0Responses gathered from those working in the respective industry of each brand.R

308、epsol;Zara;Mercadona;El Corte Ingls;Telefonica;Movistar;Mahou;Santander;BBVA;Iberdrola;CaixaBank;Inditex;Soln de Cabras;Estrella Damm;Cepsa;MAPFRE;Campofrio;Pescanova;Sanitas;El Pozo;Freixenet;Sabadell;Endesa;Alcampo;Gas Natural Fenosa;Naturgy;SuperCor;Codorniu;Bankinter;Whisky Dyc;Indra;Santalucia;

309、Adeslas;Openbank;Acciona Energy;Gin Larios;Unicaja;Ibercaja;Abengoa;Catalana Occidente;Eroski;Mutua Madrilea;Enagas;Elecnor;Yoigo;Jazztel;Mas Movil;Petronor;Siemens Gamesa;Ocaso;Dia;Caser Seguros;Sabadell Urquijo;Canal Isabel II;Caprabo;DKV;Kutxabank;Euskaltel;Abanca;Tuenti;Pepephone;Amena;Liberbank

310、 Sa;Bricor;Google;Microsoft;Deloitte;KPMG;PwC;Correos;Madrid?Barajas Airport;Baker Tilly;Oliver Wyman;Castellblanc;Eurona Wireless;RSM;Bain&Company;Grant Thornton;Red Electrica;Fonteide;McKinsey;BDO;EY;Segura Viudas;Viesgo;Cellnex Telecom;OC&C;BME;BCG;Dominion;Crowe Horwath;llamaya movil;Aguas de Mu

311、rcia;Aldro Energia;Amadeus;Aigues de Barcelona;Banco Valencia;Holaluz;Banco Caixa Geral;Banca March;Merlin Properties All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development o

312、pportunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the s

313、ocial aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationRepsolMercadonaZaraFamiliarity MercadonaZaraEl Corte InglsSalaries and remuneration a

314、re excellent TelefonicaRepsolSantanderOffers excellent training and development opportunities MahouCaixaBankEstrella DammEmploys top talent in the industry ElecnorIndraMAPFREThe work is enjoyable and rewarding IndraRepsolEl Corte InglsAn inspiring vision ZaraSoln de CabrasEstrella DammA great busine

315、ss strategy ZaraInditexMAPFREA great internal culture ElecnorZaraMovistarA great work life balance IndraTelefonicaYoigoA great reputation as an employer MahouRepsolZaraA prestigious brand MAPFREMahouEl Corte InglsThe company is committed to the environmental aspects of sustainability Soln de CabrasC

316、anal Isabel IICampofrioThe company is committed to the social aspects of sustainabilitySoln de CabrasCaixaBankMahouThe company is accommodating to staff at all stages of life and from all backgroundsMahouCaixaBankSuperCorThe company is being well managed and governed ZaraMercadonaEstrella DammThe co

317、mpany offers good flexibility through hybrid working from home or fully remote optionsSanitasMAPFREIndraTo learn more about any of the brands listed in the Employer Brand Index,please contact Brand Finance.Top 3 Rated Brands in each Category Brand Finance Plc.2024 Brand Finance P 4948Brand Finance E

318、mployer Brand Index 2024Most ImportantConsiderationConsiderationRetentionRetentionLess ImportantEmployer Brands in TrkiyeWhen considering joining a company,Turkish individuals prioritize a prestigious and inspiring brand.However,these factors become less important when it comes to deciding whether t

319、o stay.For staff retention,the most important factors are enjoyable and rewarding work,along with excellent salaries and remuneration.Turkish Airlines outstanding EBI score is driven by excellence across the board,with Turkish Airlines scoring a perfect 10 in consideration and 5 other brand metrics.

320、The high EBI underscores Turkish Airlines success as a national champion,and its broad-based appeal to potential employees.This success is further emphasized by the Medals table,where Turkish Airlines wins 5 gold medals,3 silver medals,and 1 bronze medal.Trkiyes top 10 strongest EBI are notable for

321、the wide variety of sectors,with Airlines and Banks the only two sectors with more than one entrant.This distribution of employer perceptions is repeated in the medals table,suggesting no Turkish sector is dominating In being perceived as a good place to work.The study covered a total of 82 brands i

322、n Trkiye.Consideration:When thinking about the following brands,indicate how much the following statement applies?Retention:To what extent do you agree or disagree with these statements about your current employer?Responses of Agree or Strongly Agree analysed against responses for intent to consider

323、 applying for a brand.Similar analysis done on responses to the same attributes as drivers of intent to remain at their current employer.The more important the driver,the larger and higher it is displayed on the charts to the left.Employer Brands in Trkiye2024 RankBrandIndustryEBI1Turkish AirlinesAi

324、rlines93.82TurkcellTelecoms84.63PegasusAirlines79.84GarantiBBVABanks79.65AselsanAerospace&Defence76.86Is BankasiBanks76.37MaviApparel75.18ArelikElectronics75.09MigrosSupermarkets74.310TeknosaRetail&e-Commerce74.311AkbankBanks73.812Turk TelekomTelecoms71.513VestelElectronics71.114Ziraat BankasiBanks7

325、1.015VakifbankBanks70.716Yapi KrediBanks68.217Anadolu SigortaInsurance68.118Kog SistemIT Services67.919LC WaikikiApparel65.620TuprasOil&Gas61.6Responses gathered from those working in the respective industry of each brand.Turkish Airlines;Turkcell;Pegasus;GarantiBBVA;Aselsan;Is Bankasi;Mavi;Arelik;M

326、igros;Teknosa;Akbank;Turk Telekom;Vestel;Ziraat Bankasi;Vakifbank;Yapi Kredi;Anadolu Sigorta;Kog Sistem;LC Waikiki;Tupras;Getir;Opet;Enerjisa;Anadolu Hayat;QNB Finansbank;Petrol Ofisi;Halkbank;TEB;Aksigorta;Kotas;Aygaz As;lker;Anadolu Hayat Emeklilik;Yatas;Borsa Istanbul;Tusa;Sta;Sekerbank;DYO;Halk

327、Sigorta;Pinar;Tat Gida;Marshall Boya;Emlak Konut;NETA;DenizBank;Kent Gida;Arena;Karel Elektronik;Tekzen;AgeSA;Aytemiz;Gunes Sigorta;Kordsa;Tukas;Kale Seramik;Logo;Alternatifbank;Ekol;Banvit;Albaraka;Indeks Bilgisayar;Enka;Odeabank;Bimeks;MacroCenter;Istanbul Grand Airport;Ankara Sigorta;Google;Micro

328、soft;Sok;BIM;Efes;BSH;Trk Tuborg;Netlog;Ray Sigorta;Mars Logistics;Reysa;Aktif Bank;Karsan Otomotiv;Kerevitas Gida All Brands SurveyedDrivers of Employee Consideration and Retention by Country Brand Finance Plc.2024Salaries and remuneration are excellentOffers excellent training and development oppo

329、rtunitiesEmploys top talent in the industryThe work is enjoyable and rewardingAn inspiring visionA great business strategyA great internal cultureA great work life balanceA great reputation as an employerA prestigious brandCommitted to the environmental aspects of sustainabilityCommitted to the soci

330、al aspects of sustainabilityAccommodating to staff at all stages of life and from all backgroundsWell managed and governedOffers good flexibility through hybrid working from home or fully remoteBrandConsiderationTurkish AirlinesTurkcellPegasusFamiliarity TurkcellTurk TelekomTurkish AirlinesSalaries

331、and remuneration are excellent Turkish AirlinesKog SistemAselsanOffers excellent training and development opportunities Turkish AirlinesIs BankasiAnadolu SigortaEmploys top talent in the industry AselsanTurkish AirlinesKog SistemThe work is enjoyable and rewarding GarantiBBVATurkish AirlinesIs Banka

332、siAn inspiring vision Is BankasiAnadolu SigortaTurkish AirlinesA great business strategy Turkish AirlinesGarantiBBVAAselsanA great internal culture Is BankasiArenaMaviA great work life balance Anadolu SigortaTusaGarantiBBVAA great reputation as an employer Turkish AirlinesMigrosMaviA prestigious bra

333、nd OpetMaviYapi KrediThe company is committed to the environmental aspects of sustainability GarantiBBVAAnadolu HayatTurkcellThe company is committed to the social aspects of sustainabilityAnadolu SigortaTurkish AirlinesGarantiBBVAThe company is accommodating to staff at all stages of life and from all backgroundsTurkish AirlinesTusaKog SistemThe company is being well managed and governed MigrosK