《聯邦快遞：2024年電商未來趨勢報告-釋放電商企業的增長機遇（英文版）（31頁）.pdf》由會員分享，可在線閱讀，更多相關《聯邦快遞：2024年電商未來趨勢報告-釋放電商企業的增長機遇（英文版）（31頁）.pdf（31頁珍藏版）》請在三個皮匠報告上搜索。

1、Unlocking growth opportunities for e-commerce businessesA FedEx thought leadership report for the most important e-commerce trends for 2024MethodologyCrafted by our team of industry experts,this report delves into the evolving landscape of online commerce and highlights key trends shaping the future

2、 of e-commerce in 2024.As thought leaders in logistics and shipping solutions,FedEx presents curated industry data and analytical perspectives designed to empower businesses in the e-commerce sphere.From emerging technologies to consumer behaviors,we provide actionable insights aimed at guiding stra

3、tegic decision-making and fostering growth in the digital marketplace.Sources and references are diligently footnoted to provide transparency and credibility to the insights presented.FedEx worked with C Space to survey consumers and small and medium-sized businesses regarding online shopping behavi

4、or;these results are shared throughout the report.e-commerce insightsLook for this icon throughout the report for insights on online retail from our E-Commerce Specialists.Visit our resources section for more information about how this team of digitally savvymarketing experts can support your busine

5、ss.Digital Commerce Solutions(DCS)Merging digital marketing strategies with FedEx capabilities,our specialists possess diverse Digital Commerce skill-sets and backgrounds,enabling them to take holistic approaches with their customers by assessing their current business model and sharing best practic

6、es relevant to their unique goals.Customer Technologies Consultants(CTC)Consulting directly with customers on the optimal technology solutions for intricate e-commerce processes from e-commerce platforms to FedEx shipping integrations and automation solutions,CTCs recommend tailored tech setups to e

7、nhance operations and drive business growth.2024 FedEx 2E-commerce Strategy TeamOur E-commerce strategy team blends innovation and strategy to empower small and medium businesses in the fast-paced online retail space.Through collaboration,we drive knowledge sharing,strategic thinking,align industry

8、trends and deliver actionable insights to help our customers win.Contributors and methodology:Mapping the path of insightKickstart your 2024 journeyExciting things are on the horizon for 2024.From artificial intelligence(Gen AI)to new e-commerce shopping experiences,to new ways to pay,theres a new w

9、ave of opportunities for small-and medium-sized businesses.This report will provide the insights,tools and tangible to-dos for your e-commerce business to have a successful 2024 and beyond.The adoption of new forms of credit and how businesses can expand payment options for customersHow emerging con

10、sumer behaviors will force businesses to rethink their approach to returnsHow retailers can adapt shipping strategies to meet consumer needs and expectationsThe momentum of new entrants like Temu and Shein are changing the e-commerce landscapeThe ways in which Generative AI will power small business

11、es in e-commerce and beyond in 2024Ways to drive purchase and connection through social commerce(TikTok,Instagram,Facebook,etc.)for small businesses 2024 FedEx 3Executive SummaryTrendspotting 2024:Exploring three innovative e-commerce opportunities for retailersClick on a topic below to jump to that

12、 section.123Generative AISocial commerceDigital paymentsGenerativeAITo help streamline production and tackle tasks that free up time,like generating imagery that used to require a photoshoot,writing product descriptions and auto-generating customer support emailsThey will rely on AI and machine lear

13、ning to analyze customer data to predict behaviors,allowing them to create more tailored marketing strategies that yield stronger results.AI is already having a profound impact on e-commerce businessesSmall business owners and employees saved an average of25%13Of small businesses use AI as of a 2023

14、 Deloitte and Stanford study1hours per week using AI2 76%Of small business owners report that AI frees the business owner and employees for more time to focus on high-value tasks270%Of all business activities are predicted to be automated by 20303How e-commerce companies are using AI todayHow they w

15、ill use AI in 2024How e-commerce companies are using AI today Managing inventory and automating financial bookkeeping tasks Generating imagery(replacing photoshoots),writing product descriptions,and auto-generating customer support emailsHow they will use AI in 2024 Utilize AI and machine learning f

16、or customer data analysis and recommendations Predict customer behaviors more accurately Create tailored marketing strategies for improved results 2024 FedEx 6 Comparing prices(47%)Finding deals(45%)Receiving relevant offers and product suggestions(41%)Receiving personalized assistance(37%)Finding r

17、eviews(28%)74%21%6%Consumers overwhelmingly say that Gen AI improves their shopping experienceMade my shopping experience better Made my shopping experience the same Made my shopping experience worseQ:You mentioned you are aware that retailers are using artificial intelligence(AI)throughout their sh

18、opping experience.Tell us how that has impacted your shopping experience.(N=68)Figure A|“E-commerce Trends Report,”C Space,February 2024Fig.AImpact of AI on the consumer shopping experienceGen Z survey respondents reported that AI can be used for:4As consumers increasingly rely on AI for shopping as

19、sistance,its crucial for small businesses to embrace AI tools themselves.Leveraging resources like Google Analytics and ChatGPT can significantly benefit businesses by enhancing their SEO strategies and enabling better connections with shoppers.Dont overlook the power of AI in staying competitive an

20、d reaching your target audience effectively.TAKE ACTION 2024 FedEx 7AI is no longer a curiosity;shoppers,especially Gen Z,are incorporating it into their shopping routines8Many small businesses are unsure where to start with AI 2024 FedEx 8Only 26%of e-commerce professionals say they have an advance

21、d understanding of Gen AI6Only 33%of small business owners say they can explain what Gen AI is733%26%Powerful AI capabilities are currently available in e-commerce platforms and other providerswith more capabilities being added in 2024BigCommerce has integrated features from Google Clouds Vertex AI,

22、allowing business owners to automate tasks like writing product descriptions and recommending products to customers based on their online behavior.8QuickBooks offers the Intuit Assist AI tool that can analyze financial data and run custom reports with ease.9Klaviyo offers an AI tool that can generat

23、e SMS campaign copy,predict consumer behavior and more.10BigCommerce x Google Cloud Vertex AIIntuit Assist AI ToolKlaviyo SMS Assistant 2024 FedEx 9*The AI tools mentioned above are examples,not FedEx recommendations.Entry LevelIntermediateAdvancedMarketing Automation/OptimizationCustomer Support Au

24、tomationFinancial ManagementAutomate repetitive marketing tasks,analyze customer data,personalize campaigns,and optimize ad targeting.AI-powered chatbots can provide 24/7 customer support,answer frequently asked questions,and send inquiries to the appropriate channels.Automate bookkeeping tasks,anal

25、yze financial data to identify trends,and provide predictive insights for budgeting and cash flow management.Customer Relationship ManagementInventory ManagementAutomatically analyze customer interactions to segment customers,automate personalized communications,and provide insight for future market

26、ing strategies.AI algorithms can optimize inventory levels,forecast demand,and automate restocking processes.Data Analytics and InsightAI can analyze large datasets to uncover actionable insights,predict customer behavior and market trends,and optimize business operations to increase efficiency and

27、profitability.2024 FedEx 10Decoding AI:Understanding AI tools in 2024 and how to leverage themTake advantage of built-in AI solutions on platforms you already use.Incorporate a test-and-learn approach.And if you decide to integrate new AI tools,do so one at a time.TAKE ACTION*The logos above represe

28、nt brands which offer these AI services.These are only examples of brands which offer the services,not FedEx recommendations.Socialcommerce1239%Of adults have made a purchase on social media12Social commerce will have a major impact on small businesses in 2024 and beyondBy 2030,projections indicate

29、that social commerce sales are poised to hit$8.5 trillion1141MThe projected number of TikTok Shop social buyers in 20241342%Of all internet users in the US,or 110 million people,will be social buyers in 202413 2024 FedEx 12Social commerce refers to the practice of selling products or services direct

30、ly through social media platforms or utilizing social media features to facilitate transactions.This approach blurs the lines between social networking and e-commerce,offering a seamless shopping experience for users while providing businesses with new channels to reach and convert customers.Social

31、commerce platforms overviewSocial commerce platforms overviewSocial commerce includes both Facebook Marketplace and now Facebook ShopNearly 30%of its user base falls in the 25-to-34 age range14Current Cost Per Click(CPC)of$0.97Ideal platform if you are targeting a slightly older demographicCreating

32、aesthetically pleasing content is crucial to succeed on the platformPredominantly female(76%)millennials14Current CPC of$1.50Ideal platform if you are selling art or other creative productsShoppable collections featuring carousels of static product images30.8%in the 18-to-24 age bracket14Current CPC

33、 of$3.56Ideal for driving awareness,especially among younger demographicsTikTok Shop launched in Q4 2022 and experienced significant success in 2023Predominantly Gen Z audience,with 36.2%aged 18 to 2414High engagement,averaging 53.8 minutes watched per dayCurrent CPC of$1.00Ideal platform for small

34、businesses to connect with younger demographics and create compelling video contentTikTok is redefining the social commerce game There is every indication that 2024 will be a big year for TikTok Shop.It has the potential to tap a younger audience that is difficult,if not impossible,to reach in other

35、 platforms.Staying ahead of the curve with a presence on TikTok and other social platforms has the potential to make or break your business in the coming years.2024 FedEx 1333%27%64%66%20222023UnsureNoYes50%57%41%40%20222023UnsureNoYesQ:Have you ever made an online purchase from an ad on social medi

36、a?(n=289 in 2022,n=258 in 2023)Q:Does your business use any social media platforms to sell products?(n=323 merchants in 2022,n=231 merchants in 2023)Fig.B57%of consumers have made an online purchase from an ad in 2023,up from 50%in 2022Fig.COnly 27%of businesses used social media to sell products in

37、 2023,down from 33%in 2022 2024 FedEx 14Figure B,Figure C|“E-commerce Trends Report,”C Space,February 2024Consumers are embracing social commerce,but businesses are not keeping pace.By capitalizing on this opportunity,small businesses could easily convert new customers.2024 FedEx 15“I have a complic

38、ated product and its hard to explain.”Im finding it difficult to build trust with customers hesitant to purchase from an online store.“I sell handmade jewelry and cant find enough people interested in my product.”I have a high cart abandonment rate on my online store.Utilize TikTok or Instagram Reel

39、s to film entertaining,bite-sized product demos that can also act as advertising to new customers.Repost paid content across all your social media accounts to maximize the reach of your message.TAKE ACTIONCreate quality,aesthetically pleasing and eye-capturing images of your product,and head to Pint

40、erest and Instagram to create shoppable ads through product tagsor show off your products with links in your post descriptions.TAKE ACTIONEncourage satisfied customers to share their experience on Facebook and Instagram through reviews and testimonials.Offer these customers rewards such as future di

41、scounts or benefits from a rewards program to entice them to post.TAKE ACTIONMake use of Instagrams shoppable Tags feature to tag your products in your posts and stories,allowing users to directly purchase items they discover on your social page.This reduces the number of steps needed to get to purc

42、hase,minimizing cart abandonment.TAKE ACTIONExamples to kickstart your social media presenceBest PracticesEngagement StrategiesDrive SalesBe authenticBe authenticEnsure that your content is genuine and personalized to your business.Post consistentlyPost consistentlyPosting organically on a regular b

43、asis can keep your audience engaged without having to spend money on advertising.Engage your audienceEngage your audienceResponding to all comments and commenting on others posts will help build relationships with your consumers.Pick the right platform for the content you want to producePick the rig

44、ht platform for the content you want to produceBite-sized video content is favored on TikTok,for instance,while carousel images are the norm on Instagram.Trend-jackingTrend-jackingLeverage the cultural conversation by showcasing your products in current social trends.Trends change fast.If it is more

45、 than a week old,youre too late.Behind-the-scenes contentBehind-the-scenes contentShowing the details of your business can earn views.User-generated content through hashtags and challengesUser-generated content through hashtags and challengesCreating your own challenges with incentives can bring hig

46、her engagement.Collaborations(micro-influencers)Collaborations(micro-influencers)Influencer marketing is a powerful tool.Find influencers who share an audience with your business and leverage them.Product demosProduct demosCreate demos that describe your product and how it is used.The demos can also

47、 be shoppable.Shoppable ads/linksShoppable ads/linksGo beyond advertising that generates awareness and clicks.Drive sales directly through shoppable ads.Promo codes and limited-time offersPromo codes and limited-time offersOffering promo codes with a specific time limit,which are only available on s

48、ocial channels,will create a heightened sense of urgency and drive sales.Paid,targeted ads Paid,targeted ads Make your paid ads feel as organic to the platform as possible.Unlock the potential of social media for your business 2024 FedEx 16Digitalpayments18The way people pay for things online is rap

49、idly evolvingInnovations in digital wallet apps and the growing importance of Buy Now,Pay Later(BNPL)are driving the change,providing flexibility for consumers and opportunity for e-commerce businesses.53%Of U.S.residents use digital wallets more than traditional payment methods15 2024 FedEx 1819%Of

50、 U.S.residents used BNPL between June of 2022 and June of 20231684%Of surveyed merchants say that it is very important that digital wallets be easy to implement17Ensure you offer multiple payment options to cater to a wide range of customers.If youre not providing options,shoppers from Gen Z to Gen

51、Alpha may shop elsewhere.TAKE ACTIONDigital wallets are helping online businesses by streamlining the checkout process and removing the barrier to buyProduct retargeting through receipts:Smart Receipts by PayPal ensure customers will now receive a receipt listing similar products based on AI predict

52、ions from their previous purchase to entice repeat business.18Addition of corporate cards to digital wallets:A partnership between Visa and Conferma have made it easier to complete B2B transactions quickly.New digital wallet features will drive adoption in 2024More accurate and powerful product reco

53、mmendations:AI will drive product recommendations using customers payment app data.Will also create custom,AI-generated promotions.More secure sign-in:Usernames and passwords formerly built into applications like Apple Pay and Google Chrome will no longer be needed(example Face ID for verification).

54、47%Of merchants believe customers abandon carts when they must manually enter their 16-digit credit card number1774%Decrease in lower-funnel conversions for having a longer checkout process17 2024 FedEx 19Why e-commerce sellers should offer Buy Now,Pay Later1234Your competition already offers multip

55、le payment options:Fifty-five percent of sellers offer 34 payment options at checkout17It is growing in popularity with shoppers:From 2019 to 2023,BNPL usage and adoption has grown over 800%and is predicted to grow by 25%in 202419Increase basket size:Having BNPL as an option for customers helps remo

56、ve the purchase barrier on big-ticket itemsExpand your product offering:Businesses,especially small businesses,that were hesitant to carry big-ticket items can now expand the list of products they offer5Keep customers from defecting:Bottom line:if you are not offering BNPL at checkout,you will likel

57、y lose customers 2024 FedEx 20There are a variety of BNPL providers to choose fromThe functionality varies depending on the provider.They all typically offer four interest-free installment payments and a per-transaction charge.In addition to these providers,major credit card companies like AMEX are

58、starting to offer BNPL with a similar model.Take the time to research and explore the various Buy Now,Pay Later options available to find the best fit for both your business and your customers.Compare features diligently and choose the option that aligns best with your needs and those of your custom

59、ers.This strategic approach will help maximize sales and enhance the shopping experience for everyone.TAKE ACTION*The logos above are examples of brands which offer these services,and are not FedEx recommendations.Offer a variety of payment optionsThe digital payment space is rapidly changing and wi

60、ll continue to evolve in 2024.If you arent taking advantage of these innovations,and still only accept credit cards or PayPal,shoppers will go elsewhere,especially younger shoppers.Stay on the cutting edge by implementing the latest innovationsBNPL,micro credit,digital wallets,and online-to-offline

61、payment(“Phygital”payment options)will all become more prominent in 2024.Consumers have proven that they want options and will increase their likelihood to purchase.Know your customers and their payment preferencesEvery e-commerce business is unique.Understand how your customers prefer to pay.Conduc

62、t an annual review of your digital payment options and adjust accordingly.2024 FedEx 21Recommendations on how to leverage the evolving digital payment landscape to your advantageMake digital payment a part of your promotions strategyLetting your customers know up front that the checkout process will

63、 be simple and seamless encourages them to shop more,add more items to their cart and tap into impulse-buying behavior.On the horizon:Additional e-commerce trends to watch in 2024Click on a topic below to jump to that section.12Retailers are becoming more strategic about shipping solutionsRetailers

64、will need to rethink their returns strategies in 202434Comfort-focused messaging and promotions will drive success as consumer stress levels riseThe momentum of new entrants,like Temu and Shein,is changing the e-commerce landscapeRetailers are becoming more strategic about shipping options1 2024 Fed

65、Ex 23Free shipping will no longer be the default standard.Retailers are looking to use shipping more strategically and balance that against the fact that consumers still like and want free shipping.Give customers multiple shipping options,especially if its too expensive to offer free shipping as sta

66、ndardEstablish your threshold to maximize purchase size.Customers will often add items to their cart to meet the thresholdDevelop a loyalty program as an incentive for free shippingExtend the shipping window.Consumers will often choose 23-day shipping if it will save them money on shippingWhat can y

67、our business do to apply an effective shipping strategy?Data and Gen AIMore robust use of data and Gen AI have made retailers smarter about shipping preferences,allowing them to tailor different shipping services to their customers.Increasing shipping costsAs costs have increased,smaller businesses

68、cant always afford to offer free shipping.Thresholds for free shipping are increasingWhat is influencing this shift in shipping?$52$64 2022Fig.DAverage minimum threshold for retailers to offer free shippingIn U.S.dollars2023Figure D|“Retailers Set Higher Bars for Free Shipping as Delivery Costs Surg

69、e,”Wall Street Journal,Forrester,July 2023Retailers will need to rethink their returns strategies in 20242 2024 FedEx 24Returns are increasing relative to e-commerce sales growth.And with rising costs and uncertainty about the economy,e-commerce businesses will,in many cases,be forced to adopt new r

70、eturns policies.What are the returns trends that are influencing retailers?Understand your customers:Understand your customers:Shoppers are demanding.Use data to understand your customers to make smart decisions about when to offer free returns.Help your customers make confident purchases:Help your

71、customers make confident purchases:Guard against future returns by giving customers what they need to be more confident in their initial purchase.Only offer free returns to your best customers:Only offer free returns to your best customers:Some retailers,like H&M,are offering free returns to loyalty

72、 program members,while charging return fees to non-loyalty program members.Be transparent with your customers:Be transparent with your customers:If you are implementing return fees or stricter return policies,letting your customers know the shift in advance,and the reasons why,will engender loyalty.

73、You can emphasize things like:Return for store credit or emphasizing exchangesImplement a return time limit(“Return with a coupon code to make a purchase in the next 2 days”)What can your business do to adapt to the changing returns landscape?Customers are taking advantage of lenient returns policie

74、s:“Bracketing”(buying multiple items with the intention of returning some)and“Wardrobing”(buying multiple sizes of the same clothing item with the intention of returning the non-fitting ones)are on the rise.22Its often less expensive to allow customers to keep items:The typical return costs retailer

75、s about$30.22 This is causing many to adopt“Returnless”policies(where customers keep the returned items,while still receiving their money back)to cut costs and boost satisfaction.23Increase in retail returns from 2019 to 202321Return frequency has increased significantly post-pandemic:79%Comfort-foc

76、used messaging and promotions will drive success as consumer stress levels rise3 2024 FedEx 25Highlight products that promote comfort,safety or nostalgia.Foster a sense of community among your customers by encouraging interaction and engagement.Share the love with customers by rewarding loyalty with

77、 incentives such as discounts,exclusive offers or referral bonuses.Stress levels,particularly financial worries,are above pre-pandemic levelsFig.EHighest Stress Since November 2020 Indicates Consumer Stress Legal IndexWhat can your business do to tap into this trend of nostalgia with your customers?

78、In times of stress,we seek out comfort,safety and joyful memories.The use of nostalgia in popular culture is an example of how entertainment companies play into this.In times of stress,we seek out comfort,safety and joyful memories.The use of nostalgia in popular culture is an example of how enterta

79、inment companies play into this.There has been a 75%increase from 2021 to 2023 of adults feeling their financial situation is“tight,”“struggling,”or“in trouble.”22In 2024,stress levels are expected to continue to risedriven by election year politics,cultural tension,economic anxiety and overall divi

80、sion within society.Figure E|Consumer Stress Legal Index,LegalShield,December 20234 2024 FedEx 26The momentum of new entrants,like Temu and Shein,is changing the e-commerce landscapeTemu and Sheins dominance in paid advertising channels is keeping them top-of-mind and changing how e-commerce retaile

81、rs compete“Theres no question that Temu and Shein are having an impact in the market.Those two players are almost single handedly having an impact on the cost of advertising,particularly in some paid channels in Google and in Meta.”27 Josh Silverman,CEO of EtsySpent$1.7 billion on advertising in 202

82、3(expected to grow to nearly$3 billion in 2024)25Outspent Target in 2023 with an ad budget accounting for 11%across the retail cohort26Focus on your businesss strengths to succeed alongside big new entrants in the market.Focus on product quality and make sure your branding is sharp and consistent.Ma

83、ke your brand feel valuable.Offer unique products that cant be duplicated elsewhere.Competing on price with commodity products is not sufficient.Be laser-focused on customer relationships and customer service.Call out fast shipping times.If applicable,highlight the ethical and sustainable practices

84、of your business.Highlight how your business offers more flexibility to your customers options like customization and BOPIS.2024 FedEx 27Your guide to prepare for 2024 and beyondGenerative AIGenerative AIIf you havent incorporated AI tools into your business yet,make 2024 the year you start.Start sm

85、all by having AI automate repetitive tasks like writing customer support emails,generating imagery or writing product descriptions.Then move on to more complex tasks,adding new features one at a time.Our guide on page 10 of this report provides the entry level,intermediate and advanced AI tools for

86、your business.Social CommerceSocial CommerceSocial commerce is a powerful channel that can drive additional revenue,particularly for small businesses.Use 2024 to get ahead of the competition,as our research shows that businesses have yet to tap into the potential of social commerce.Understanding you

87、r customers and how they use social media will help you choose which platform is best for your business and products.Digital PaymentsDigital PaymentsOffering a variety of payment options is a must for e-commerce businesses in 2024.Taking advantage of the innovations in digital wallets will help your

88、 business optimize sales while taking friction out of the payment process.Buy Now,Pay Later(BNPL)features have proven popular with customers and can be a valuable tool for your business.Shipping StrategyShipping StrategyAs costs for shipping increase and sellers get smarter about their customers shi

89、pping preferences,e-commerce businesses will need to be strategic about the shipping options they offer in 2024.Offering multiple shipping options and establishing the right threshold for free shipping to maximize sales are two examples of strategies to consider.Returns StrategyReturns StrategyWith

90、return frequency at an all-time high,it is no longer feasible for many e-commerce retailers,especially small businesses,to continue with lenient returns policies.Understanding your customers and helping them make confident initial purchases will help guard against returns.Offering free returns to on

91、ly your best customers,emphasizing store credit or encouraging exchanges can also help.”Comfort”-Focused Messaging”Comfort”-Focused MessagingConsumer stress levels are at historic highs and expected to rise even more in 2024.In times of stress,consumers gravitate to positive messages that provide co

92、mfort and joy.Your business can achieve success by highlighting products or promotions that carry a comfort-focused message.Competing Against New EntrantsCompeting Against New EntrantsNew entrants like Temu and Shein are dominating advertising channels,making it difficult for smaller businesses to g

93、et the message out.You can compete against these giants by focusing on your businesss unique strengths that the giants cant easily replicate.2024 FedEx 28Our Digital Commerce Solutions(DCS)team can help you grow customer loyalty and brand awareness by connecting digital marketing strategies with Fed

94、Ex capabilities.With a cadre of specialists boasting diverse skill sets and backgrounds in Digital Commerce,we adopt a comprehensive approach to our clients needs,evaluating their existing business models and sharing pertinent best practices tailored to their distinct objectives.Our overarching obje

95、ctive is to empower clients in augmenting website traffic,boosting sales conversion rates,and fostering customer retention.Differentiate your business with a powerful digital-commerce shipping and marketing strategy consultation.Reach out to your FedEx Sales Executive to schedule a complimentary con

96、sultation with our Digital Commerce Solutions team.Get advice from FedEx e-commerce specialistsVisit our Small Business CenterWere continuously advancing to help you get aheadand save money.Explore all the benefits of choosing FedEx for your small business needs.https:/ FedEx services for supportYou

97、ve worked hard to launch your business.Let us help you keep up the momentum.From picking a platform to improving fulfillment,get e-commerce guidance every step of the way.https:/ How SMBs Can Enhance Customer Experience Through Strategic AI,The Customer,20242“Small Business AI Adoption Survey,”Techn

98、ometrica,October 20233 The organization of the future:Enables by gen AI,driven by people,McKinsey,September 20234“Why retailers need to focus on the Gen Z shopping experience,”Retail Customer Experience,October 20235“E-commerce Trends Report,”C-Space,February 20246“November 2023 Global Consumer Conf

99、idence Charts,”Pro Morning Consultant,November 20237“Spring 2023 Generative AI Survey Results,”Go Daddy,May 20238“BigCommerce To Launch New Google Cloud AI-Powered Ecommerce Features,”BigCommerce,July 20239“Intuit Assist,”Intuit,202410“Klaviyo AI,”Klaviyo,202411 Value of social commerce sales worldw

100、ide from 2022 to 2030,Statista,November 202312“Social and Lifestyle,”Mintel,202413“Guide to social commerce and the evolving path to purchase,”Insider Intelligence,January 202414“Social media demographics to inform your 2024 strategy,”Sprout Social,February 202415“53%Of Americans Use Digital Wallets

101、 More Than Traditional Payment Methods:Poll,”Forbes,August 202316“Who Uses Buy Now,Pay Later,”Liberty Street Economics,September 202317“Optimizing the E-Commerce Payment Experience,”Digital Retail Commerce 360,September 202318 Mastercard New Payments Index:Consumer appetite for digital payments take

102、s off,Mastercard,202119 Global transaction value of buy now,pay later(BNPL)in e-commerce from 2019 to 2021,with forecasts from 2022 to 2026,Statista,Updated May 202320“Retailers Set Higher Bars for Free Shipping as Delivery Costs Surge,”Wall Street Journal,July 202321 Merchandise returned as a perce

103、ntage of total retail sales in the United States from 2012 to 2023,Statista,December 202322“Returns Happen 2023,”Happy Returns,October 202323“7th Annual State of Returns Report,”Narvar,202324Consumer Stress Legal Index,LegalShield,December 2023 Graph slide 2525“The Spend,Spend,Spend Strategy Behind

104、Temus Rapid Ascent in America,”Wall Street Journal,February 202426“Understanding Sheins Ad Strategy,”Sensortower,November 202327“Metas continued rally could hinge on the fortunes of upstart retailers Temu and Shein,”CNBC,January 2024 2024 FedEx 29Citations and references:sources for in-depth researchThank you.