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1、HOUZZ UK2024 Houzz&Home UK2024 UK Houzz&Home Study|Houzz Inc.2Homeowners spend more on renovations despite slight dip in activity Renovation spend has surged in the last three years,as median spend*increased 13%from 15,000 in 2020 to 17,000 in 2023.The top 90th percentile of spend also doubled to 20

2、0,000,from 100,000 in 2020.While renovation activity remains consistent with 48%of homeowners having taken on a renovation project in 2023,this is down a percentage point from last year.Gen Xers lead in median spend,while Baby Boomers drive renovation activity Gen Xers*spent the most on renovation p

3、rojects for the second consecutive year,with their median spend at 22,000,compared with Millennials and Baby Boomers at 15,000 and 16,000,respectively.The top 10%of spenders in these groups allocated substantial budgets,with Gen Xers at 200,000 and Baby Boomers at 180,000.While Gen X leads in spend,

4、Baby Boomers continue to drive renovation activity(54%),followed by Xers(34%)and Millennials(12%).Homeowners hire pros for help with their projects Nearly all renovating homeowners enlisted the help of a home professional in 2023(93%),with specialty service providers such as electricians(59%),and pl

5、umbers(52%),hired most frequently.Cash is king,but credit card usage jumped Cash from savings continues to be the most common form of funding for renovation projects(86%),followed by credit cards and cash from a previous home sale(18%each).Credit card usage jumped 7 percentage points in 2023(10%in 2

6、022).Bathrooms lead in project activity Bathrooms continue to lead as the most commonly renovated interior room(29%),closely followed by kitchens and living rooms(26%each).Following last years significant jump in median spend for bath and kitchen projects,these renovations saw increases of 39%and 16

7、%respectively,reaching 7,300 for bathrooms and 15,100 for kitchens in 2023.Outdoor projects back in the spotlight Following a brief drop,outdoor project activity rose 17 percentage points in 2023(51%,compared with 34%in 2022).Outdoor lighting is the most commonly updated outdoor system(28%).Security

8、 systems follow(15%,up nearly 2 percentage points from last year),as homeowners install cameras and sensors around their properties.Big Ideas*Median spend is the midpoint level,meaning half of renovating homeowners on Houzz spent more and half spent less.*Generational categories follow Pew Research

9、Centers age ranges:Millennials(25-39),Gen Xers(40-54)and Baby Boomers(55-74).2024 UK Houzz&Home Study|Houzz Inc.PLANNED ACTIVITIES IN THE HOME IN 2024Chart and tables show the frequency of planned activities and planned spend in 2024,related to the primary home,as reported by homeowners on Houzz UK.

10、What We Are Planning for 20243Decorate or furnishRenovateRepairSellMove inPurchase4%4%6%32%49%59%*The top 10 percent of home renovation projects by spend.PLANNED ANNUAL RENOVATION SPEND(GBP)IN 2024 Median15,00090th Percentile*91,0002024 HOUZZ&HOME UK2024 UK Houzz&Home Study|Houzz Inc.Charts and tabl

11、es show the frequency of activities related to the primary home in 2021,2022 and 2023.What We Are Doing in Our Homes4ACTIVITIES IN THE HOME BY YEARDecorated or furnishedRenovatedRepairedPurchasedMoved inSold6%9%11%39%48%57%8%13%13%37%49%57%9%14%16%40%53%57%2021202220232024 HOUZZ&HOME UK2024 UK Houzz

12、&Home Study|Houzz Inc.What We Are Doing in Our Homes(Con.)52024 HOUZZ&HOME UKMEDIAN ANNUAL RENOVATION SPEND(GBP)BY GENERATION25-3940-5455-7416,00022,00015,000ANNUAL RENOVATION SPEND(GBP)Median spend90th Percentile200,00017,000120,00016,250128,00018,000202120222023*The top 10 percent of home renovati

13、on projects by spend.Charts and tables show the median renovation spend per renovating homeowner in 2021,2022 and 2023,overall and by age,as reported by homeowners on Houzz UK.2024 UK Houzz&Home Study|Houzz Inc.Charts show the frequency of top five funding sources for home renovations,overall and by

14、 age,as reported by homeowners who renovated their primary homes in 2023.How We Are Funding Our Home Renovations62024 HOUZZ&HOME UKRENOVATING HOMEOWNERS BY AGECash/savingsCredit card that can be used anywhereGift/inheritanceLoan unsecured by home valueCash from previous home sale19%4%8%14%85%16%7%10

15、%26%87%15%17%29%34%88%25-3940-5455-74TOP FIVE RENOVATION FUNDING SOURCES IN 2023Cash/savingsCredit card that can be used anywhereCash from previous home saleGift/inheritanceCash from home mortgage refinance8%9%18%18%86%2024 UK Houzz&Home Study|Houzz Inc.Chart and tables show the frequency of top fiv

16、e reasons for starting renovations,overall and by age,as reported by homeowners who renovated their primary homes in 2021,2022 and 2023.Why We Are Renovating Now7TOP FIVE REASON FOR STARTING RENOVATIONS BY YEAR19%19%30%34%34%23%19%29%38%37%24%16%25%38%37%202120222023WANTED TO DO IT ALL ALONG AND FIN

17、ALLY HAVE THE TIME25-3912%40-5440%55-7433%2024 HOUZZ&HOME UKWanted to do it all along and finally have the meansWanted to do it all and finally have the time Purchased home/moved in recently and want to customise itAddressing recently discovered deterioration/damage Adapting to recent changes in fam

18、ily and/or lifestyleWANTED TO DO IT ALL ALONG AND FINALLY HAVE THE FINANCIAL MEANS25-3941%40-54 49%55-74 28%2024 UK Houzz&Home Study|Houzz Inc.Chart below shows the frequency of project planningand constructionlengthsin monthsas reported by homeowners who renovated their primary homes in2023.How Lon

19、g Does a Renovation Project Take Us82024 HOUZZ&HOME UKAVERAGE LENGTH OF PROJECTS,IN MONTHS,AMONG RENOVATING HOMEOWNERS IN 2023KitchenBathroomWardrobeBedroomDining roomEntrance,hall or boot roomGarageHome officeUtility roomLiving/family roomLoft or finished attic3.73.23.53.92.43.33.93.43.83.04.95.96.

20、79.48.86.17.17.95.35.38.611.1Average planning length,in monthsAverage construction length,in months2024 UK Houzz&Home Study|Houzz Inc.Charts and tables show the frequency of most popular interior room renovations in 2021,2022 and 2023,as well as 2023 upgrades of home systems,exterior building featur

21、es,and outdoor features,as reported by homeowners who renovated their primary homes.NUMBER OF OVERALL UPGRADED FEATURES BY YEARWhere We Focus Our Efforts92024 HOUZZ&HOME UKTOP HOME SYSTEM UPGRADES IN 2023Heating 42%Plumbing 39%Electrical 36%TOP EXTERIOR FEATURE UPGRADES IN 2023Windows or skylights 3

22、5%Gutters/downpipes 29%Roofing 27%TOP OUTDOOR FEATURE UPGRADES IN 2023Beds&borders 29%Patio or terrace 27%Planters or planter boxes 25%BathroomKitchenLiving/family roomBedroomDining room17%25%26%26%29%17%27%28%27%27%19%23%28%29%21%2021202220232024 UK Houzz&Home Study|Houzz Inc.How Many Features We U

23、pgrade102024 HOUZZ&HOME UKNUMBER OF OVERALL UPGRADED FEATURES BY YEARInterior roomsHome systemsExterior features1.62.82.72.22.52.72.42.42.7202120222023INTERIOR ROOMS25-393.240-542.755-74 2.7HOME SYSTEMS25-393.340-542.955-74 2.8EXTERIOR FEATURES25-39 2.040-54 1.455-74 1.7RENOVATING HOMEOWNERS BY AGEC

24、harts and tables show the average number of upgrades during home renovations in 2021,2022 and 2023,as reported homeowners who renovated their primary homes.2024 UK Houzz&Home Study|Houzz Inc.Charts and tables show the frequency of professional hiring in 2021,2022 and 2023,overall and by age,as repor

25、ted by homeowners who renovated their primary homes.How We Plan Our Home Renovations112024 HOUZZ&HOME UKSPECIFIC PRO HIRING IN 2023ElectricianPlumberCarpenterCarpet and FlooringPainterHome BuilderWindows and DoorsRoofing26%32%35%36%42%42%52%59%OVERALL PRO HIRING202393%202293%202192%OVERALL PRO HIRIN

26、G BY AGE25-3991%40-5498%55-7494%2024 UK Houzz&Home Study|Houzz Inc.12Approach Houzz is an all-in-one resource for homeowners working on a home renovation or decorating project.Our large and engaged user community is able to provide unprecedented insights on the latest market trends based on users ho

27、me improvement activity.We aggregate and share these insights with the community to give people greater confidence in the choices they make for their homes,and to give home professionals greater insights into their clients wants and needs.Withthese goals in mind,Houzz conducted an online quantitativ

28、e survey of registered Houzz users regarding trends in home improvement and design,fielded between 20th January,2024 and 5th April,2024.The annual Houzz&Home study is the largest survey of residential renovating,building and decorating activity conducted.This survey covers every aspect of home renov

29、ation in 2023,from interior renovations and extensions to home systems,exterior upgrades and outdoor projects.This includes the historical and planned spends,professional involvement and motivations behind these projects,as well as activities planned for 2024.Completeness and Qualifications Data was

30、 gathered via an email sent to registered Houzz users.The link invited homeowners to tell us about their homes.Respondents were notified that aggregate findings would be shared with the larger Houzz community to help others in completing their own renovations.The final data was reviewed to ensure re

31、presentation of the Houzz user populations.Methodology Sampling and Weighting The 160-question survey gathered information from Houzz users who identified themselves as 18 years old or older and homeowners.The final sample consists of 1,848 respondents in the UK.The current report relies on a subset

32、 of responses,i.e.,UK homeowners on Houzz(n=1,799)and UK homeowners on Houzz who renovated their primary residence in 2023(n=838).2024 UK Houzz&Home Study|Houzz Inc.MARTIAL STATUS2023 Renovating Homeowner Demographics13Married/In a civil union,spouse presentLiving with a significant other/In a domes

33、tic partnershipSingleDivorced/SeparatedWidowed3%7%9%13%68%APPENDIX AANNUAL HOUSEHOLD INCOMEUnder 50,000 35%50,000 to 99,99935%100,000 or higher 30%EDUCATIONBachelors degreeAssociates degree or lessMasters/doctorate degreeOther5%26%34%35%2024 UK Houzz&Home Study|Houzz Inc.YEAR BUILT2023 Renovating Ho

34、meowner Demographics142016-20242011-20152001-20101981-20001961-19801941-19601921-19401901-19201851-19001801-18501600-180016001%4%6%16%10%14%9%19%11%5%2%3%APPENDIX AHOME TYPEDetached house45%Semi-detached house27%Terraced house17%Other 11%OWNER-REPORTED HOME VALUEUnder 300,00016%300,000 to 499,99929%500,000 or higher56%