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1、Global Beauty ReportOur quarterly Global Beauty Report ranks the top beauty brands inearned media performance across major international markets,and reveals exclusive insights into trending content,products,and brands.We write about,and work with,brands in beauty,fashion,wellness,lifestyle,and more

2、verticals in both the U.S.and numerous internationalmarkets.Visit for full access to our reports.Q1 2024 2024 CreatorIQ03 Guide to Earned Media Value04 Brands Turn Up the Heat With Strategic Partnerships and CampaignsTop 10 Beauty Brands:Leaderboards and Highlights05 UK07 UK Highlights09 France11 Fr

3、ance Highlights13 Australia15 Canada17 Germany19 Gulf Countries21 Italy23 Japan25 Korea27 Spain29 USContents 2024 CreatorIQ3Glossary of TermsOtherEMV RetentionThe proportion of EMV fromloyal influencers who continueto post about your brand fromone time period to the next.EMV retention is calculated

4、bytaking the amount of EMVgenerated in a given time periodby influencers who alsomentioned your brand in thecorresponding previous timeperiod,and then dividing thatfigure by your brands total EMVin the corresponding previoustime period.Sponsored EMVA post is labeled“sponsored”ifit contains hashtags

5、or languagethat denote a sponsorship,suchas“#ad”or“#spon.”Community MetricsCommunity SizeThe total number ofambassadors who createdcontent about a brand within agiven time period.Posting FrequencyThe average number of postscreated per ambassador for abrand within a given time period.Ambassador Poten

6、cyThe average amount of EMVdriven per ambassador for abrand within a given time period.What Is EMV?Earned Media Value,or EMV,is Tribe Dynamics proprietary metric forquantifying the estimated value of consumer engagement with digitalearned media.Our holistic approach assigns a unique value to a piece

7、 ofcontent based on the platform it was published on and engagementreceived from followers and consumers.This value is then attributed tothe specific brands mentioned within the post.EMV can be used toevaluate the earned performance of individual marketing campaigns andbenchmark brands within the co

8、mpetitive landscape.Posts by:Engagement via:On Platforms including:Influencer TiersPowerhouse InfluencerAmbassador with over 1M followers on their primary channel.Established InfluencerAmbassador with 300k to 1Mfollowers on their primary channel.Mid-Tier InfluencerAmbassador with 100k to 300kfollowe

9、rs on their primary channel.Micro-InfluencerAmbassador with fewer than100k followers on their primary channel.2024 CreatorIQ4European Beauty Brands Kick Off New Year With Strategic Initiatives and CollaborationsAs Q1 unfolded,Europes beauty industry thrived thanks to new partnerships and innovative

10、campaigns.In Germany,e.l.f.s fresh collaborations and product launches showcased the significant impact of creator team-ups.In Italy,Huda Beauty harnessed the emerging ASMR trend to enhance brand engagement.Meanwhile,in Spain,Niveas collaboration with Real Madrid tapped into the nations soccer passi

11、on,boosting the brands market presence.These initiatives across various countries not only boosted brand performance,but also highlighted the industrys adaptability to cultural and digital trends.e.l.f.experienced remarkable growth in Germany,achieving$3.5M EMV with a 115%quarter-over-quarter increa

12、se.This surge was significantly propelled by a new collaboration with TikTok beauty creator Hayley Bui(hayleybuix).Joining as a top-tier partner,Hayley became e.l.f.s most impactful advocate,contributing$423.5k EMV across nine mentions.She promoted several new launches during the quarter,most notabl

13、y e.l.f.s Glow Reviver Lip Oil.To sustain its impressive annual growth of 375%YoY,e.l.f.strategically expanded its lineup of top-tier creators.This new group of 23 creators,including Hayley,generated the most substantial EMV of any creator segment,totaling$880.9k EMV.In Germany,e.l.f.s Strategic Par

14、tnerships and New Launches Propel Quarterly SurgeGermanyHuda Beauty capitalized on the ASMR trend,with relevant content driving significant success and propelling the brand to$4.6M EMV,an 87%QoQ increase.In addition to the recent announcement that founder Huda Kattan is resuming her role as CEO,the

15、brand saw substantial benefits from the increasing popularity of ASMR beauty content.Hashtags like#ASMR,#ASMRMakeup,and#ASMRVideo emerged as among the top ten most impactful for Huda Beauty,collectively garnering$998.9k EMV from 46 creators across 117 posts.Notably,Italian beauty influencer Adele Ma

16、ina stood out as the brands top ASMR contributor,generating$310.7k EMV.In Italy,Huda Beautys Embrace of ASMR Content Boosts Brand EngagementItalySpains passion for soccer significantly boosted Nivea,primarily through the brands partnership with Real Madrid,the countrys top football club.The collabor

17、ations tagline,#PreparationIsEverything,became Niveas second-most impactful hashtag,bringing in$1.3M EMV from Real Madrids official social media channels alone.These contributions made the club Niveas most significant Q1 partner by far.French midfielder Aurlien Tchouamni,a prominent figure in the ca

18、mpaign,also contributed to the brands visibility,with#Tchouameni ranking among Niveas top 15 hashtags.By the end of the quarter,Nivea reported a substantial$6.7M EMV,marking a 161%QoQ growth.In Spain,Niveas Partnership with Real Madrid Scores BigSpainUKBeautyTop 10 Beauty Brands in the UK 2024 Creat

19、orIQ5Q1 2024UKBeautyTop 10:Community MetricsCommunity Size,Frequency,and Potency for UK Beauty4 2024 CreatorIQ6UKBeautyGarniers Innovative Sun Skincare Spurs Spring SurgeAs spring approached in the U.K.,beauty creators highlighted their favorite sun protection-infused skincare products on social med

20、ia.Garniers Vitamin C Daily UV Brightening Fluid Glow SPF 50+emerged as a standout,priced at 13.The hashtags#SPF and#VitaminC ranked among the brands top five most impactful,contributing significantly to Garniers$22.2M EMV for the quarter,as these hashtags alone generated a collective$4.7M.This prod

21、uct success and its associated creator partnerships reflect Garniers dedication to expanding its quality skincare offerings.Consequently,Garnier netted a robust 83%QoQ increase,maintaining a strong YoY EMV growth of 279%.Kiehls#MakeItUltra Campaign Fuels Record GrowthIn Q1,Kiehls experienced signifi

22、cant growth in the U.K.thanks to its#MakeItUltra campaign.This initiative encouraged beauty creators to share their skincare routines featuring products like the Ultra Facial Moisturizer and Ultra Facial Cream.The campaign was highly effective,with#MakeItUltra generating$789.7k EMV via just 14 menti

23、ons from 12 creators,ranking as the brands fourth-most impactful for the quarter.Additionally,Kiehls saw a 113%QoQ increase in creator potency,with each creator averaging$13.2k EMVnearly matching the$14.1k average from U.K.s beauty leader by EMV,Charlotte Tilbury.Overall,Kiehls concluded the quarter

24、 with an impressive$11.5M EMV,marking a 132%QoQ growth.Max Factors 2000 Calorie Lip Glaze Fuels Viral SuccessMax Factor climbed the leaderboard this quarter,propelled by the viral success of its new 2000 Calorie Lip Glaze.This vegan-formulated lip gloss,praised for its lightweight and non-sticky tex

25、ture,captured the attention of creators and beauty enthusiasts alike.The hashtags#2000CalorieLipGlaze,#LipGloss,and#LipGlaze became three of the brands top-performing tags,together accounting for$3.9M EMV,which represented 58%of Max Factors$6.7M EMV quarterly total.Sydney Purl,a prominent beauty Tik

26、Toker,emerged as Max Factors most impactful creator for the Lip Glaze,contributing$157.1k EMV via just two posts featuring these hashtags.Brand SpotlightsJuvias PlacePotent Creator Community$29.3k EMV perCreatorPanteneGrowing Content Volume409%QoQ Spike in Post CountILIAExpanding Fanbase82%QoQ Growt

27、h inCommunityA Closer Look at UK Beauty BrandsOther Notable Brands 2024 CreatorIQ7UKBeautySpring Skincare Surge Boosts UK SkincareAs Europe eagerly geared up for spring,skincare took center stage for the U.K.Beauty market,with new skincare products in high demand as people emerged from their winter

28、hibernation.As a result,both Dove and Nivea thrived in Q1 2024,boasting particularly significant gains.Dove enjoyed a successful quarter,growing by 115%QoQ and capturing$3.1M EMV.A key factor in this remarkable growth was the February launch of the brands#TheFaceOf10 campaign,which sounded an import

29、ant note amid springs greater skincare demand by promoting the protection of young girls from the pressure exerted by the skincare industry.Twenty-four U.K.beauty creators participated in the campaign,generating$714.8k EMV across 30 posts.The initiatives most impactful participant was SFK creative g

30、iant Holly Murray(hollymurraymakeup on Instagram),who inspired$90.5k EMV for Dove.Meanwhile,neck-and-neck with Dove,Nivea grew similarly by 112%QoQ to net$3.1M EMV.While Niveas community didnt grow dramatically(25%QoQ),the creators that Nivea did add to its cohort were particularly potent.New creato

31、rs accounted for a notable$2.3M EMV of Niveas quarterly total,far outpacing the$796.5k EMV generated by retained creators.Among its incoming community,micro-influencers proved to be Niveas most impactful segment,with the skincare brands 175 incoming creators generating$1.1M EMV.2024 CreatorIQ8Creato

32、r SpotlightsNARS,Anastasia Beverly Hills,MACTop BrandsMadiha KhanBridal Makeup Artistmadihakhanmua on InstagramMAC,Huda Beauty,Charlotte TilburyTop BrandsAnjeni KhusulBeauty TikTok Staranjenikhusul on TikTokNYX Professional Makeup,Charlotte Tilbury,MaybellineTop BrandsAmy JohnstonEstablished Makeup

33、Artista.j_artistry on InstagramA Closer Look at UK Beauty CreatorsNotable CreatorsDoveClean Skincare Branddove on InstagramFranceBeautyTop 10 Beauty Brands in France 2024 CreatorIQ9Q1 2024Top 10:Community MetricsCommunity Size,Frequency,and Potency for France Beauty4 2024 CreatorIQ10FranceBeautyTart

34、es Partnership with French Influencer Sparks Major GrowthTarte is rapidly advancing towards the Top 10 Beauty brands in France,achieving a remarkable 103%QoQ growth and capturing$7.0M EMV.This momentum was significantly fueled by a new Q1 partnership with Lna Mahfouf(lenamahfouf on Instagram),a popu

35、lar French beauty creator.Tarte sponsored a lavish trip for Lna and a squad of other creators to French Polynesia,which she extensively documented to her 4.5M Instagram followers through stories and posts.This exposure made Lna the brands most impactful creator for the quarter,generating$1.5M EMV fr

36、om 22 mentions of Tarte.The campaigns associated hashtags,#TrippinWithTarte and#BoraBora,also performed exceptionally,collectively bringing in$1.4M EMV.Sol De Janeiro Focuses on Creator RetentionSol De Janeiros success in Q1 was primarily driven by its focused effort on retaining its existing commun

37、ity of content creators,rather than specific campaigns.This strategy paid off,with retained powerhouse creators generating$2.8M EMV,a sizable portion of the brands quarterly total.Prominent French beauty influencers Sanaa El Mahalli(sananas2106 on Instagram)and Lea Elui(leaelui)were instrumental,men

38、tioning Sol De Janeiro 22 times collectively,which contributed$537.3k EMV and positioned them as the brands top two most impactful creators.Overall,Sol De Janeiro ended the quarter with$4.6M EMV,marking a 138%QoQ increase and contributing to an impressive 855%YoY growth.R.E.M.Beautys Strategic Commu

39、nity Expansion Drives Strong Q1 GrowthIn contrast to Sol De Janeiros focus on retaining existing creators,R.E.M.Beautys remarkable success in Q1 was largely due to the brands emphasis on expanding its creator community.This strategic move resulted in a significant 239%QoQ increase,fueling$3.4M EMV.R

40、.E.M.Beautys community expanded by 158%QoQ,growing to 1.2k creators,a figure that aligned with some of the most successful beauty brands in France,such as Huda Beauty(1.8k creators)and Fenty Beauty(1.5k creators).This new cohort of creators was pivotal,contributing$1.7M EMV,with established-tier cre

41、ators accounting for$556.1k EMV of this total.Brand SpotlightsGisouHigh-Growth Beauty Brand121%QoQ EMV GrowthGlow RecipeExpanding Creator Community118%QoQ Network ExpansionKenzoBrand to Watch454%QoQ EMV GrowthA Closer Look at Beauty Brands in FranceOther Notable Brands 2024 CreatorIQ11FranceBeautyFr

42、ench Beauty Market Embraces Celebrity-Founded BrandsThe French beauty industry,while deeply rooted in supporting domestic brands,also showed a growing fascination with celebrity-founded labels in Q1 2024.Among these,Haus Labs by Lady Gaga and KVD Beauty by Kat Von D captured significant attention an

43、d market share.Haus Labs experienced explosive growth this quarter,with a 366%QoQ EMV increase,totaling$2.3M.This remarkable momentum was also reflected in a 604%YoY surge,demonstrating the brands increasing influence.Engagement around Haus Labs was significantly driven by the brands 210 content cre

44、ators,which proved a staggering 740%QoQ increase.This cohort collectively posted 692 times,a 660%rise QoQ.Despite a 44%QoQ decline in EMV per creator,the communitys overall impact was substantial,aided by an estimated 18.5M Impressions and a Reach of nearly 75.0M.KVD Beauty also saw substantial grow

45、th,with its EMV reaching$4.4M,a 64%QoQ increase.While the brands community shrunk slightly YoY,each of its 159 creators had a profound influence,averaging$27.7k EMV each,up 74%QoQ.The brands posts declined in volume but not effectiveness,with total Engagement climbing by 111%QoQ.Both Haus Labs and K

46、VD Beauty illustrate a shift in the French market towards celebrity-driven brandswhich,despite their foreign origins,are increasingly resonating with French consumers.This trend reflects a broader global influence on local beauty preferences,merging a traditional love for homegrown products with the

47、 glamor and appeal of global celebrity culture.2024 CreatorIQ12Creator SpotlightsCharlotte Tilbury,Benefit,MaybellineTop BrandsEsra LilahRising TikTok Starlilyslilah on TikTokLOral Paris,CeraVe,ErborianTop BrandsYeux EbenesEstablished Beauty Guruyeux.ebenes on InstagramLOral Paris,Elemis,ghdTop Bran

48、dsMia ChallinerViral Lifestyle Creatormia_challiner on Instagram A Closer Look at Beauty Creators in FranceNotable CreatorsHaus LabsCelebrity-Founded Beauty Brandhauslabs on InstagramFranceBeautyAustraliaBeautyTop 10 Beauty Brands in Australia 2024 CreatorIQ13Q1 2024Top 10:Community MetricsCommunity

49、 Size,Frequency,and Potency for Australia Beauty 4 2024 CreatorIQ14AustraliaBeautyCanadaBeautyTop 10 Beauty Brands in Canada 2024 CreatorIQ15Q1 2024Top 10:Community MetricsCommunity Size,Frequency,and Potency for Canada Beauty 2024 CreatorIQ16CanadaBeautyGermanyBeautyTop 10 Beauty Brands in Germany

50、2024 CreatorIQ17Q1 2024Top 10:Community MetricsCommunity Size,Frequency,and Potency for Germany Beauty 2024 CreatorIQ18GermanyBeautyGulf CountriesBeautyTop 10 Beauty Brands in Gulf Countries 2024 CreatorIQ19Q1 2024Top 10:Community MetricsCommunity Size,Frequency,and Potency for Gulf Countries 2024 C

51、reatorIQ20Gulf CountriesBeautyItalyBeautyTop 10 Beauty Brands in Italy 2024 CreatorIQ21Q1 2024Top 10:Community MetricsCommunity Size,Frequency,and Potency for Italy 2024 CreatorIQ22ItalyBeautyJapanBeautyTop 10 Beauty Brands in Japan 2024 CreatorIQ23Q1 2024Top 10:Community MetricsCommunity Size,Frequ

52、ency,and Potency for Japan 2024 CreatorIQ24JapanBeautyKoreaBeautyTop 10 Beauty Brands in Korea 2024 CreatorIQ25Q1 2024Top 10:Community MetricsCommunity Size,Frequency,and Potency for Korea 2024 CreatorIQ26KoreaBeautySpainBeautyTop 10 Beauty Brands in Spain 2024 CreatorIQ27Q1 2024Top 10:Community MetricsCommunity Size,Frequency,and Potency for Spain 2024 CreatorIQ28SpainBeautyUSBeautyTop 10 Beauty Brands in the US 2024 CreatorIQ29Q1 2024Top 10:Community MetricsCommunity Size,Frequency,and Potency for the US 2024 CreatorIQ30USBeauty