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1、0201Get off the shelfUnbox success03Power onMake the everyday extraordinary04The CPG opportunity on TikTokReach your objectives with TikTokCreative tips for CPG brandsSet up your media plan for successContentsCWhy TikTok?01 Get off the shelfTikToks unique ability to grab attention,twinned with our p

2、owerful ad solutions,gives CPG brands the perfect conditions to grow.Sources:1 TikTok internal data global,July 20212 TikTok Marketing Science Global Community and Self-Expression Study 2021 conducted by Flamingo(n=3,500)3 TikTok Marketing Science EUI SMB Consumer Research 2022 conducted by InSites

3、ConsultingTikTok is powered by users with a unique mindset:70%of users feel part of a community on TikTok1Engagement is TikToks superpower:82%of users have discovered a small or medium business(SMB)on the platform2TikTok Ads turn discovery into sales:52%of users have gone on to purchase from their n

4、ewly discovered SMB304 Bring it home with shipping03 Convert with price02 Build loyal foundationsLevel up your shelfie01 Get off the shelfTikTok gives CPG brands a personalized content platform to guide users from engaged and inspired to making purchase decisions.Sources:1 TikTok Marketing Science O

5、ffline Sales Lift study,conducted by NCS,2022*Study is conducted under the assumption that the CPM across different buyer groups stays consistent2 TikTok Marketing Science Global Retail Path to Purchase conducted by Material August 20213 TikTok Marketing Science EUI Ecommerce Vertical Research 2022

6、conducted by GIM(UK Data n=600)4 TikTok Marketing Science EUI Ecommerce Vertical Research 2022 conducted by GIM(UK Data n=600)Users on a CPG journey have bought a product because they saw it on TikTok in the last year.11 in 301 Reach new audiencesUsers say they subscribe to a brand loyalty program o

7、r membership(54%)or sign up for repeating orders such as auto ship(47%)since joining TikTok.21 in 2Users say that price helps them decide which online retailers to buy from.33 in 4Of users say that free shipping is important when buying products online.4Glow up with:TikTok Ads Manager02 Unbox succes

8、sFrom electronics and beauty to pets and personal careglow up your CPG brand,no matter the category,with our expert tips.Ads Manager allows you to take control over your campaign performance,so whether youre looking to drive reach,brand awareness,or conversions,you can meet your business goals.Reach

9、 your target audience and increase web traffic with tailored ads.Take control over your media spend with built-in flexible budgeting and bid systems.Optimize your campaigns easily to suit your goals with impactful analytics.Glow up with:TikTok Pixel02 Unbox successWhether your goals are increased tr

10、affic,engagement,or conversions,setting up TikTok Pixel gives you visibility over the entire user journey so you can measure ad performance and optimize your campaigns for success.Run your campaign for at least 7 days to maximize results.Spend at least 30 per daily ad group if youre using a mid or u

11、pper-funnel ad group,e.g.Add-to-Cart.Spend at least 50 per daily ad group if youre using a lower-funnel ad group,e.g.Complete Payment.Glow up with:Custom Audiences02 Unbox successCustom Audiences is an ad targeting option that lets you find users who have already engaged with your business.Upload yo

12、ur own client profiles or use audiences from your TikTok ads to start speaking with your ideal customers.Use custom audiences to reach your tribe and retarget users who are more likely to convert.Exclude certain audiences to minimize media spend waste so you can put all your efforts in the right pla

13、ces.Widen your reach with lookalike audiences and find TikTok users who are similar to your current audience.Glow up with:TikTok Shopping Ads02 Unbox successVideo Shopping Ads combine TikToks smartest ad features to maximize performance.LIVE Shopping Ads*blend the brand impact of a live shopping eve

14、nt with real-time feedback for a full-funnel approach.Personalize recommendations to connect with users who are more likely to engage.Utilize optimized delivery strategies to get results within your campaign timelines.Streamline creative processes with dynamic product landing pages and creative auto

15、mation.Amplify viewership and purchase intent by driving incremental traffic to LIVES.Drive consideration with easy audience retargeting and collabs using the creator handle.Convert customers with live content boosting and tactical promos.*LIVE Shopping Ads is a TikTok Shop Ads format and is only el

16、igible for markets where TikTok Shop is availableClean up with:Catalog Carousel02 Unbox successWith Catalog Carousel,you can put your most eye-catching products front and center for users to browse and swipe in their preferred way.Music makes your carousels singHigh-quality images in square aspect r

17、atio(minimum 500500)are ideal Offer at least 4 images in your product selection,or more if youre retargeting,to get the best results HERERead our guide on how to set up your carouselPersonalize product recommendations with past interaction retargeting.Prospect new customers by targeting users who ha

18、ve engaged with products similar to yours.Use Traffic Click to target users who are most likely to click through your ads perfect for those without TikTok Pixel.Clean up with:Catalog Carousel03 Power onFrom#cleantok to#techtok,users are always looking for the latest hacks to make life easier.Tell sc

19、roll-stopping stories for your CPG brand with our winning formula:The hook (first 35 seconds)The meat(middle 1020 seconds)The closer(final 35 seconds)Create informative and educational content that inspires,engages,and solves your audiences problems.Build trust by showcasing your USPs clearly,highli

20、ght product benefits,and give your brand personality center-stage.Encourage viewers to take their next steps with a decisive call to action,recapping your main take home message,e.g.Start your X journey today.Edit like a pro03 Power onCreate stellar brand videos and ads with minimal experience using

21、 CapCut,our all-in-one video editing platform.Seamlessly integrate CapCut into your existing workflow.Create commercial videos in minutes with no editing experience needed.Level up your ads with our commercially-licensed elements.Solve all your content creation needs with one easy-to-use platform.of

22、 creative quality is responsible for almost half of the incremental sales driven by advertising.49%Speak their language03 Power onExperiment with TikTok-native narratives that make your brand and products shine.VlogFounder POVFeedbackTentpole momentsShow and tellUnboxingShow your rangeListiclesCreat

23、e vlog-style content as part of a brand or product series.Tell your brand story from the founders perspective to build rapport.Share other users positive experiences to build trust in your brand.Talk about your product in context-think festivals,seasons,and special events.Try out the product and sho

24、w the results first-hand.Show off the packaging with an unboxing product reveal.Share a diversity of sizes and colors to showcase your range.Highlight product USPs in a list format with aesthetic creative.COMMUNITYCOMMERCIALFood for thought03 Power onSend your Organic content soaring by focusing on

25、two key areas:Consistent and frequent posts build audience trust and boosts reach.2.8Verified TikTok Business Accounts post 2.8 times per week on average.4.2The top 100 brands with the highest TikTok engagement rates post an average of 4.2 times per week.Change up your content styles to widen your a

26、ppeal while keeping your audience engaged.Behind the scenesHow-toChallengeTikTok DanceStorytimeQ&ATikTok TrendStitchVlogOCTOBER#HalloweenCostumeNOVEMBER#BlackFridayDECEMBER#ChristmasDecorJULY#TravelTechAUGUST#BBQ#GardenPartySEPTEMBER#BackToSchool#EasyHairTutorialsAPRIL#SpringClean#CleanTokMAY#GiftId

27、eas#MothersDayJUNE#GlowUpWin CPG on TikTok04 Make the everyday extraordinaryCPG brands are always relevant on TikTok build a media plan that supports your business goals all year-round.JANUARY#VeganCookingFEBRUARY#ValentineFitMARCH#EidHenna#EidFeast#GRWM#CoffeeTime#SnackTime#KitchenHacks#LateNightSnack#HairHack#Mukbang#EveningRoutineReach out to your TikTok Sales Rep to supercharge your advertising strategy today.Not advertising with us yet?Sign up to TikTok Ad Manager to get started.