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1、Bridging the Creative-Media Gap in Paid Social2 2024 MediaoceanIn the constantly evolving digital landscape,paid social advertising has emerged as a powerhouse,enabling advertisers to connect with their target audience on an intimate,yet global scale.Amid the sea of social ads fighting for consumer

2、attention,there is a critical winning factor:Creative.While creative is at the core,paid social performance relies on also winning the right consumers attention:Media.The integration of creative and media along the entire process is the key to future success.Flashtalkings Social solutions bridge the

3、 creative-media gap to give advertisers the tools they need to simplify workflow while amplifying performance at every stage of the process.3 2024 MediaoceanCreative drives performancePaid social investment continues to grow with the largest year-over-year growth in social video.The importance of cr

4、eative to fuel media performance is greater than ever.Influence on campaign performance2024 Advertising Spend30%Digital share+21%Growth YOY70%creative30%media placementSource:eMarketer,2024Source:Google Media Lab,20244 2024 MediaoceanPowerful creative can drive costs down,increase brand equity,and e

5、ven help mitigate the impending impact of signal loss.The social platforms themselves are making shifts to prioritize creativefrom new innovative formats to product releases that work better with more creative like Metas Advantage+.The ads algorithm increasingly favors relevant creative and needs mo

6、re of it.Contribution to sales lift from advertisingSource:Nielsen,2023Advertising variable with the highest potential to drive brand growth and business outcomes in the future65%Creative19%16%BiddingAudienceSource:TechValidate,2023-Meta Performance Marketing Summit,202456%of all auction outcomes ar

7、e driven by creative.AI is the end of traditional targeting;Creative is the new targeting.6 2024 MediaoceanSocial advertisers face creative challenges60%video7+social networks24 weeksof all social placements are video formatmultiple platforms used by the average consumer every montha creative refres

8、h is required routinely to avoid fatigueSocial demands scale lots of videoactivation across more placements than ever.+Marketers must create and activate ads across more placements and platforms than ever.Delivering the right creative at the right time has always been the heart and soul of an effect

9、ive social strategy;today,it can make or break a brands success.Social video is an increasingly popular means of achieving results,and marketers need to explore innovative ways to produce cost-effective social videos from a fresh perspective.Sources:Meta Performance Summit,2024;eMarketer,20247 2024

10、MediaoceanThere are five key creative performance drivers to make it easier for brands to win.Differentiate messageScale creative assets Connect with the right audience Maintain a steady stream of fresh content Improve intelligently As AI continues to develop and find the right user based on modeled

11、 predictions,creative has become the most powerful new form of targeting.8 2024 MediaoceanFirst impressions matter,and in the realm of social media advertising,theyre often made in the blink of an eye.Marketers must stand out in the feed and generate unique creative elements for each audience.Video

12、plays a significant role in todays differentiation game,and brands are beginning to shift how they approach video production for social.Differentiate9 2024 MediaoceanBrands with an array of products in market must find a way to make their messages grab consumer attention45%Higher conversion rate wit

13、h Flashtalking Social 10 2024 Mediaocean15%Improvement in ROAS with Flashtalking Social Branded backgroundsCustom targeted offerLayered,custom border sizes and colorsCustom description with brand font/colorsProduct category backgroundsCountdown messagingOffer messaging with custom designDynamic mess

14、agingTake a boring product image,for example,and make it shine with increased creative effectiveness by adding dynamic price points,custom descriptions,real-time events,and other branded elements.Add timely offers and fun,category-specific borders to cut through the noise even further.Enhanced catal

15、og creative proves to outperform regular product images by increasing conversion rates and ROI.Turn this.into thisDynamic custom branded contentPricing&availability11 2024 MediaoceanDifferentiating through enhanced feed-driven assetsBasic product shotCustom copyBrand-centric backgroundStylized feed-

16、driven product imageBrand logo in imageTurn this.Turn this.into this.into thisCustom branded imageryProduct details pulled from catalogCustom product labelsBrand logo in image12 2024 MediaoceanAI has become a critical element of any creative tool within the industry.Leveraging AI for feeds automates

17、 the removal of image background and uses generative AI to create backgrounds and shadows.Advertisers are often forced to either design ads on white backgrounds or place all images into frames,both of which are limiting.The ability to have transparent backgrounds on images and automate new backgroun

18、ds gives creative flexibility for teams to automate the process of building impactful ads that perform.Find actionable insights in real-time with the Flashtalking Creative Insights Dashboard.Europe LoversFamily travelYoung familyWorld travelerRecent gradNature seekerAdventure seekerWarm weatherDisco

19、unt shopperSite VisitorPool13 2024 MediaoceanEver waited five days for creative that runs for three?One of the biggest challenges out there for social teams is scaleassets that scale quickly and do not cut into valuable working dollars.If a marketer wants to test a new ad type,audience,or even a new

20、 platform,this often entails requesting brand new assets and production costs to go along with it.This leads the team to continue running creative that has fatigued while performance continues to dip.Scale$100K+Production savings with Flashtalking Socialprimary textDisplay linkCopy overlayImageCopy

21、overlayHeadlineOn-the-go mom14 2024 MediaoceanCopy overlayImage/videoProductDefault ad componentsComposite image or valueAt Flashtalking,we believe in the concept of“working creative”and build tools that help teams to easily scale assets,including image and video,that work across channels,platforms,

22、audiences,and placements.Active mom15 2024 MediaoceanReduce campaign launch time2 weeks2 hoursfromtoFamilyOutdoorsWellness EnthusiastsMorning WarriorsBy leveraging scalable creative automation tools,creative and media teams can easily work together to get to market quicker with more relevant ads.16

23、2024 MediaoceanUsing AI to automatically tag products,colors,positioning,and even emotional expressions enhances the foundation for more detailed and actionable creative insights.Leverage AI throughout the processCopy:All-day coverageBackground color:Sky blueProduct:FoundationPerson:Female17 2024 Me

24、diaoceanUse AI to resize and reformat based on specs and native requirements.Save production time18 2024 MediaoceanConnectConsumers turn to social media to feel connectedto relate with others and feel understood in return.Marketers must not only differentiate and scale content,but they must also ens

25、ure to connect with the target audience;and deliver that resonating message at the most optimal moment.Flashtalkings creative automation and rules-based levers provide a robust tool set for social marketers to tell stories that connect and convert.19 2024 MediaoceanIgnite passion for the avid sports

26、 fan by showing their favorite team and players and incorporating real-time tv schedules using our feeds automation.Custom catalogue imageLive odds pulled from data feed20 2024 MediaoceanConnect directly with audiences by crafting weather-specific messaging and automating its delivery in targeted lo

27、cations according to the daily forecast.Rather than just highlighting product features,this approach fosters an emotional connection with consumers,which has been shown to significantly boost Return on Advertising Spend(ROAS).MorningAfternoonRainingSunny3x Performance lift with Flashtalking Social 2

28、1 2024 MediaoceanInstill urgency and exclusivity through countdown messaging.Flashtalkings creative automation makes it easy to update and traffic ads daily across platforms without any manual lift.22 2024 MediaoceanWith data showing that creative fatigue can slash performance metrics by 50%after ju

29、st four exposures,its clear that updating creative routinely isnt just beneficialits essential.Marketers must ensure their creative not only stands out but also scales effectively,connects with audiences,and is rapidly updated and deployed.This relentless cycle of creation and distribution can be re

30、source-intensive and costly.Flashtalking addresses these challenges head-on with CATS creative automation and trafficking solution.This tool empowers marketers to efficiently create and manage campaigns and ad sets at scale.With features that allow for the previewing,approval,and live trafficking of

31、 ads,all within a single automated workflow,Flashtalking transforms complex processes into streamlined operations,significantly reducing costs and easing the demand on resources.Maintain23 2024 Mediaocean360 Annual hours saved with Flashtalking Social The cross-publisher solution provides a way to k

32、eep creative fresh and campaigns performing.Marketers using our tools to maintain and elevate their ads in the market have seen significant resultsboth in workflow efficiencies and performance acceleration.Hypermode24 2024 MediaoceanMore creative is greatbetter creative wins.A marketer cant simply j

33、ust maintain that stream of content;it must be better than the last.Yet,identifying high-performing creative variables and the why behind the boost can be challenging.Media teams need to be able to quickly understand which audiences are responding to certain creative components Flashtalkings AI-powe

34、red creative intelligence and reporting do just thatprovide the foundation and fuel to systematically test more creative concepts,gain more meaningful insight through creative label performance,and quickly iterate on the best-performing elements.Creative labels provide that extra layer of insight.Be

35、tter-performing ads win in the auction and native algorithms favor them,but do we know the why that will drive the next,better creative?Improve25 2024 MediaoceanUnlock the why through creative insights Close the performance feedback loop through Flashtalkings centralized reporting toolsmaking it eas

36、ier and quicker to get cross-publisher performance data and deliver those deeper creative-level insights immediately to the hands of creative minds.Understanding the relationship between creative elements and performance unlocks the highest possible impact on creative results.“explore”“open road”LEG

37、ENDPositive correlationNegative correlationAudience size26 2024 MediaoceanThe importance of creative content in paid social media advertising cannot be overstated.It isnt just the bridge between brand and audience;it is the power source igniting social performance.By leveraging Flashtalkings social

38、solutions,marketers are not just creating adstheyre crafting a scalable creative process that leaves a lasting impact on their audience,paving the way for long-term success in the dynamic world of social.Unleash the power of creative with Flashtalking and differentiate messaging,scale creative asset

39、s,connect with the right audience,maintain a steady stream of fresh content,and improve intelligently.For more information about Flashtalking social solutions or to set up an introductory meeting,please contact us.27 2024 MediaoceanAbout Flashtalking Flashtalking unleashes the power of creative to m

40、ake media work better.As the leading independent ad tech platform for creative personalization,orchestration and intelligence across all marketing channels,our technology bridges the gap between creative and media.We provide automation to connect the silos between teams and deliver more efficient pr

41、oduction,versioning,and distribution of creative.We enable personalization to ensure the most relevant and impactful brand message reaches the right consumer at the right moment.And we deploy intelligence for a deep understanding of what messages are resonating with different audiences and environme

42、nts with granularity and transparency of data.Our solutions operate at scale across CTV,Video,Display,Social,Native,Audio,and Retail Media channels.And we integrate with existing technology stacks to optimize campaigns through DSPs,DAMs,ad servers,verification providers,measurement tools,and more.As part of Mediaocean,Flashtalking is tied into the ad industrys core system of record for planning,buying,and billing.Visit to learn more.