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1、Aspiring homeowners and sellers A closer look into UAE residents eyeing the real estate market in 2024Getting to know UAEs aspiring homeowners and sellers54%40%58%69%57%68%Demographicscurrently reside in Dubaibelong to 25 to 34 age groupare Asian expatsare Marriedhave at least one child younger than

2、 18feel that their household situation will be better in next 12 months2UAEs aspiring homeowners and sellersInside look into their lifestyleI encourage my children to play sportsI wish there were more community activities in my area I enjoy entertaining people at home I try to declutter my belonging

3、s as much as possibleIn my home,the kitchen is the most important room 76%73%69%68%59%67%63%58%59%55%Aspiring homeowners and sellersNat Rep3UAEs aspiring homeowners and sellersTheir current living situation53%17%12%8%8%2%Studio/Flat/ApartmentDetached house/VillaShared room/accommodationSemi-detached

4、 house/villaTerraced House/VillaOthers63%19%7%4%3%4%RentOwn outright without a loan/mortgageOwn with a mortgage/loan(e.g.I have borrowed money from a bank)Neither I live with my parents,family or friends but pay some rent to themNeither I live rent-free with my parents,family or friendsOthers4UAEs a

5、spiring homeowners and sellersA peek into their free timeGeneral interest HobbiesAspiring homeowners and sellersNat RepTravel and holidays64%50%Food and drink59%46%Animals and nature57%48%Education55%38%Computers and technology52%39%Aspiring homeowners and sellersNat RepCooking58%48%Online entertain

6、ment(e.g.debating,watching YouTube etc.)52%39%Watching television50%40%Reading44%33%Exercising indoor(e.g.in a gym)42%28%5UAEs aspiring homeowners and sellersThoughts on eco-conscious living66%consider themselves as environmentalist vs 57%of Nat repAspiring homeowners and sellersNat RepI would consi

7、der getting solar panels on my home79%68%I think green energy is the future76%67%I try to use less electricity to help the environment71%63%I am willing to pay more for sustainable energy63%52%I try to buy only from companies who are socially and environmentally responsible58%51%6UAEs aspiring homeo

8、wners and sellersSmart homes know-howSmart appliances awarenessSmart home appliances ownershipAspiring homeowners and sellersNat RepI am fully aware of smart home appliances and know a lot about them51%46%I am aware of smart home appliances,but dont know much about them43%42%I am not aware at all of

9、 smart home appliances4%8%Dont know2%4%Aspiring homeowners and sellersNat RepSmart light system39%27%Smart voice-controlled speaker32%25%Smart microwave oven31%20%Smart fridge/freezer29%21%Smart washing machine/tumble dryer29%20%7UAEs aspiring homeowners and sellersOutlook towards personal financesI

10、 look for profitable ways to invest moneyAspiring homeowners and sellersNat RepI am better off now than I was a year agoIm good at saving up for stuff that I wantI consider myself financially secureI think some personal debt is normal79%70%71%65%60%53%62%51%58%51%8UAEs aspiring homeowners and seller

11、sIn-market:Brands and destinations on their mindsWhere would they go for a holiday or fun day out?(Based on YouGov BrandIndex Consideration score)Which offline or online retailers would they consider visiting?Whose banking services would they choose?Aspiring homeowners and sellersNat RepPalm Jumeira

12、h42%31%Dubai Festival City36%30%Yas Island Abu Dhabi36%30%Aspiring homeowners and sellersNat RepCarrefour58%49%Lulu Hypermarket44%41%Amazon44%37%Aspiring homeowners and sellersNat Rep ADCB(Abu Dhabi Commercial Bank)33%26%Emirates NBD30%29%Dubai Islamic Bank21%17%9UAEs aspiring homeowners and sellers

13、Media habits across platforms76%60%45%42%26%have used Facebook in the last month vs 68%of Nat Rephave used Khaleej Times app in last 30 days vs 52%of Nat Repuse Spotify to stream music vs 33%of Nat Repstream Amazon Prime video on regular basis vs 30%of Nat Replisten to Apple podcast vs 18%of Nat Rep

14、10UAEs aspiring homeowners and sellersPerception of advertising I often notice advertisements at airportsAspiring homeowners and sellersNat RepPosters/billboards help me to become aware of new products and servicesI like seeing real looking people in advertisementsI enjoy watching advertisements wit

15、h my favourite celebritiesIf a brand holds a view I disagree with,I will stop buying from them69%61%69%66%56%52%62%47%56%47%11UAEs aspiring homeowners and sellersMethodology:The data presented in this report have been obtained from the YouGov Profiles datasets of January 25,2024.For the purpose of t

16、his analysis,aspiring homeowners and sellers are defined as those UAE residents who have expressed their intention to either purchase their first home or sell/buy an apartment/home in the next 12 months,resulting in a total sample size of 838.YouGov Profiles is a comprehensive audience intelligence

17、platform that encompasses a wide range of demographic,psychographic,attitudinal,and behavioural data variables of YouGov panellists worldwide.The data is collected continuously and updated on a weekly basis.By employing precise audience profiling and segmentation,you can effectively connect with you

18、r target audience on the most appropriate channels at the right time.Gain the valuable insights you require,precisely when you need them.12UAEs aspiring homeowners and sellersGet in touchWant a deeperanalysis?With YouGov Profiles,you can segment your analysis by Customers of a particular brand Categ

19、ory considers Media consumption habits and moreFor trending insights,run a YouGov survey to get quick answers to inform your media strategy:Serviced survey Reach in 19 MENA markets Results within a week13UAEs aspiring homeowners and sellersGet in touchRun a survey Thank youFor more information,go to

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